Imperfect Action

You’ve done the hard yards and started building your email list. You’ve created your free lead magnet (or free opt-in)... Now what? You need to get people to download it. Sure, you could tell your mum about it and she might spread the word to her closest friends, but how else can you get people to download your free lead magnet? Or, more importantly, how can you get your free opt-in in front of the RIGHT people - people who might one day become paying customers or clients? YOU DON’T WANT TO MISS: The 4 super-simple methods I use to promote free lead magnets, that won’t cost you an arm and a leg. How the heck to get more eyeballs on your post inside popular Facebook Groups (and stand out in a sea of junk!) The one way of promoting your lead magnet that you probably haven’t thought about yet… And it’s SO easy. Register for my 3-Day Email Marketing Kickstarter at http://stephtaylor.co/email Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

A huge part of building your email list is nurturing trust with your subscribers, and this is where your email nurture sequence (or nurture series) comes in to play. This episode, we’re looking at how you can create an effective nurture sequence, automate it and sit back while it builds trust with your audience on autopilot. YOU DON’T WANT TO MISS: What the heck a nurture sequence is and why you NEED one, like yesterday. The correct way to structure your nurture sequence (and why you don’t need to stress about creating one that’s 5 weeks long). Proven tactics to ensure your welcome email is a success, because it’s the single most important email you’ll send your subscribers. Tips and tricks on what to include in the rest of your nurture sequence Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Building your email list might sometimes feel like an uphill battle, but having a free opt-in (aka. a lead magnet) can make list building so much easier. In this episode, we’re looking at how you can create and leverage an opt-in to build your email list. You don’t want to miss: How to decide what kind of freebie (free opt-in) is right to offer your audience. Some nifty strategies to ensure your free opt-in leverages strong, on-brand content. My top design tips, tricks and resources that’ll make creating your opt-in as simple as possible. The number one thing you MUST do before your opt-in goes live. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Email marketing is one of the most effective ways to market your business for free. Sure, it might take a bit of work building your list, but it’s totally worth the investment. The best part? You can even build your email list for free (the legit way, that is). This episode, we’re looking at how you can get started with email marketing, how you can start building your email list and a quick overview of the process I use to build my own email lists. You don’t want to miss: The right way and the wrong way to build your email list (and how you can make sure that you’re building your email list the RIGHT way). How to give your audience an incentive to sign up to your email list, so that you can build your email list even quicker. How to get people to opt-in and sign up for your email list - and where to find these people! What a nurture sequence is and why you MUST have one (or else you’re sabotaging your email marketing success!) The biggest mistake that so many small business owners make with their email marketing. Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Believe it or not, there are many different free ways to market your business. This episode, I’m diving into some of the best (and easiest) free ways to market your business, because often when you’re just starting out, money is tight! I’m willing to bet that you haven’t thought of some of these ideas before, too. This episode is a must-listen. You don’t want to miss: The one type of marketing that has the power to “pull” your audience to you - rather than trying to sell, sell, sell all the time. How to get the most out of organic social media and use it the RIGHT way to market your business (and avoid making the big mistake that so many business owners make!) Why it’s super important to do things that aren’t scalable when you’re just starting out - and how to do so. How to leverage your in-person connections to grow your audience and spread the word about your business. Plus: How to leverage guest blogging to reach new people in your target audience, and my top tip on how to really boost your word-of-mouth marketing. Visit http://stephtaylor.co/13 to download my free ebook - 50 Ways to Promote Your Content. Sign up for ReferralCandy: http://stephtaylor.co/referral Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

This episode is a bit different to the usual bite-sized lessons. I’m chatting to the lovely Helen and Jacqui from Two Girls And A Laptop and it’s a MASSIVE marketing strategy session. These ladies know what they’re talking about. Some of the things we talk about include goal setting, marketing strategy, profiling your ideal customer and how to get started with email marketing. You don’t want to miss: They key things to do before you even THINK about launching your business. How to know what tasks to DIY and what to outsource (and why you should do consider outsourcing). Why you need to know your WHY in business and and the importance of setting goals in your business. The key goals that all small business owners should set in their first year (and how to set goals you can actually achieve). Why you need to profile your ideal customer, how to do it and the one HUGE mistake so many people make when profiling their ideal customer. Why it’s so important to grow your email list (instead of growing your Instagram following). Where to start building your email list - and how to start building it, even before you’ve launched your business! How to prioritise the growth tasks in your business (and get out of the “busy” tasks rut) 5 quick tips to spend less time working in your business and spend more time working on it Helen and Jacqui are running a free 5-day email marketing challenge - sign up for it here: https://www.twogirlsandalaptop.com.au/email-challenge/ You can find out more about them at www.twogirlsandalaptop.com.au or follow them on Instagram, Facebook or Linkedin @twogirlsandalaptop. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Content marketing can be time-consuming - if you do it the wrong way. Luckily, there are some hacks to streamline and simplify your content marketing, so that you can get on with growing your business. This episode, we’re looking at how you can use batching, automating and repurposing to speed up your content marketing activities, and I share some of my favourite content marketing tools with you. You don’t want to miss: How you can use batching to create a month’s worth of content in a couple of hours (and how to apply this technique to other areas of your business too!) The easiest things to automate in your content marketing and social media marketing processes. My top 4 tools for automating your content marketing (including one that I couldn’t do business without!) Some quick tricks for repurposing your content - so you can squeeze every drop of value out of your content marketing efforts. Plus, my bonus tips on recycling your content, to really push it to its potential. Visit http://stephtaylor.co/11 to download my free ebook - 50 Ways to Promote Your Content - AND to view the list of tools I use. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Content marketing is amazing - when done properly. And, a huge part of doing content marketing properly is deciding what your content should be about. This episode, we’re looking at what different types of content you should include in your content marketing, as well as how you can use content to nurture your audience down your marketing funnel. You don’t want to miss: The best way to choose your content marketing categories (spoiler alert: it’s not the spray and pray approach!) How to use content marketing strategically to build a connection with your audience. A simple way to use content marketing to improve your audience’s lives just a tiny bit, whilst positioning yourself as the expert in your space. The other types of content you might not have thought about sharing with your audience yet - but that you definitely should. PLUS, my biggest tip for selling to your audience using content marketing - without them unfollowing you! Head to http://stephtaylor.co/10 to download my free ebook - 50 Ways To Promote Your Content. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Building trust with your audience is SUPER important in moving them along the marketing funnel, with the goal of eventually getting them to purchase. How can you build trust with your audience? With value - in the form of content marketing. This episode, we’re looking at how to do content marketing to provide value to your followers. Everyone seems to be doing content marketing these days, but so few people do it well. We’re going to look at how you can make your content stand out from all the clutter. You don’t want to miss: How to use content marketing to build a connection with your audience, provide value, build trust and ultimately convert them into paying customers or clients. The simple trick for working out how you can provide value to your audience. How to find out exactly what your idea customer or client wants (hint: it’s often not what they think they want!) How to choose what format your content should be in. How to know if you’re giving away too much value for free. The answer might surprise you! Head to http://stephtaylor.co/9 to download my free ebook - 50 Ways To Promote Your Content. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

The buyer journey (aka. your marketing funnel) is a huge part of your marketing strategy and, chances are, you haven’t given it the attention it deserves. If you’re feeling confused or overwhelmed about where to start marketing your business, then this episode is a must-listen. This episode is a BIG marketing strategy session, so grab a large cup of coffee, a pen and some paper, and let’s start mapping out your buyer journey. You don’t want to miss: What the heck is a buyer journey? What on earth does this mean for my business? I break this down in a practical way - no dull theory here. Exactly what you need to deliver to your audience at each stage of the buyer journey, so you can stop wasting time, energy and money advertising the wrong thing to the wrong people. The sneaky tactic to get someone to convert from a hot lead into a paying customer or client. How to get the most value out of your customers and clients - even after they’ve bought from you. To download my free cheat sheet with 7 Savvy Strategies to Ignite your Instagram, head to http://stephtaylor.co/8 Please don’t forget to subscribe, so you don’t miss a new episode, released every Monday, Wednesday and Friday. If you enjoyed the show, I’d love it if you could please leave a rating and review in iTunes. Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

The first step in social media marketing is deciding which platforms to market your business on. There are so many different social media platforms out there - but does that mean you should be present on all of them? I mean, surely the more platforms you’re on, the more people who will find you… Right? Wrong. There’s an art and a science to choosing which social media platforms your business should be present on. This episode, I’m looking at the various platforms, so you can decide where you want to spend your time and energy. You don’t want to miss: The key things that influence which social media platforms you should spend your limited time and energy marketing your business on. My little hack for maintaining an up-to-date presence on Facebook, even if you don’t feel like it’s worth spending time on. Should you start a Facebook Group for your business? The answer might surprise you! The one thing you need to know before diving into Instagram and posting 3 times a day. Plus, we’ll also take a look at Pinterest, Linkedin and Youtube, and whether you should be marketing your business on these social media platforms. Whether you’re about to start with social media marketing, or you’ve already been doing social media marketing for a while, you definitely don’t want to miss this episode! Please don’t forget to hit SUBSCRIBE, so you don’t miss a new episode, released every Monday, Wednesday and Friday. If you enjoyed the show, I’d love it if you could please leave a rating and review in iTunes. Download my 7 Savvy Strategies to Ignite Your Instagram from http://stephtaylor.co/7. For more free online marketing resources, visit: http://stephtaylor.co Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

This episode is a marketing mindset one. It’s all about that niggling fear of putting yourself out there - something that prevents many small business owners from marketing their business and getting the business growth they deserve. Join me as I share my top 5 tips for dealing with this fear, so you can start marketing your business confidently. You don’t want to miss: The interesting thing that happened when I stopped hiding behind my “anonymous” online business and became the face of my product-based business. My biggest tip for pushing yourself out of your comfort zone (it also happens to be a great way to grow your business and your personal brand - fast!). How to deal with negative comments and nasty people in the online world. The best ways to get over impostor syndrome (because, honestly, we all struggle with it from time to time!) Plus, if you hate being “salesy”, you’re going to LOVE my tip on how to confidently sell your product or service. It’s shockingly simple too! Please don’t forget to hit SUBSCRIBE, so you don’t miss a new episode, released every Monday, Wednesday and Friday. If you enjoyed the show, I’d love it if you could please leave a rating and review in iTunes. For more free online marketing resources, visit: http://stephtaylor.co Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

While organic Facebook marketing might not yield the result it once did, making sure that your business Facebook page looks slick and includes all the necessary info is key. Not only does your business Facebook page play a huge part in your organic Facebook marketing, it also forms part of your business branding. If you’re thinking about running Facebook Ads, then it’s even more important you optimise your Facebook profile for success. You don’t want to miss: How to ensure that your business Facebook Page puts your best foot forward and leaves a lasting impression. My little hack for making sure there is always fresh content on your Facebook Page (without having to constantly create and schedule new posts!) The quick trick to make sure your profile is easily found. Chances are, you’ve forgotten to do this! What the absolute essentials are for your Facebook Page “about” section - these things are the MUST haves that you just can’t leave out. Plus, a little best-practice tip for dealing with messages to your business Facebook Page. Please don’t forget to hit SUBSCRIBE, so you don’t miss a new episode, released every Monday, Wednesday and Friday. If you enjoyed the show, I’d love it if you could please leave a rating and review in iTunes. For more free online marketing resources, visit: http://stephtaylor.co Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. You don’t want to miss: The most important things to have in place before you even start investing time and energy into Instagram marketing. My little trick to make sure your Instagram profile is discoverable and easily searchable by your target audience (this is probably something your competitors aren’t doing!) How to get more people to click through to your Instagram profile from the search results or likes/followers lists. The things you MUST include when writing your Instagram bio (plus the strategic way to use the single link space that Instagram gives you). There’s an art and a science to Instagram marketing, but before you even start thinking about how to grow your Instagram following or how to get more Instagram likes, you need to start with the basics. This episode takes it all back to square one and helps you get the Instagram marketing foundations spot on. Please don’t forget to hit SUBSCRIBE, so you don’t miss a new episode, released every Monday, Wednesday and Friday. If you enjoyed the show, I’d love it if you could please leave a rating and review in iTunes. For more free online marketing resources, visit: http://stephtaylor.co Follow me on Instagram: @stephtaylor.co and @wearewildbloom

Marketing strategy is one of the most important things to have in place before you start marketing your business. Your marketing strategy is your roadmap for how you’ll achieve your vision, and it guides all your marketing tactics - like social media marketing, Facebook Ads, content marketing, email marketing, etc. This episode, I look at why you need a marketing strategy (and why you shouldn’t blindly chase after marketing tactics), and I help you create a quick marketing strategy. Download my free ebook - 50 Ways to Promote Your Content: http://stephtaylor.co/3 You don’t want to miss: The big mistake that most small business owners are making when it comes to their marketing strategy (or lack thereof!), that’s wasting their time, energy and money. A simple way to beat the overwhelm when it comes to marketing your business and start marketing your business efficiently and effectively. The quick, 6-step process to put together a quick marketing strategy that works - so that you can spend less time putting pen to paper and start getting results ASAP. How to plan your content, promotion and tactics so that you’re getting the best results for your effort and maximising your business growth. Please don’t forget to subscribe, so you don’t miss a new episode, released every Monday, Wednesday and Friday. If you enjoyed the show, I’d love it if you could please leave a rating and review in iTunes. For more free online marketing resources, visit: http://stephtaylor.co Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Before you start driving traffic to your website and investing serious time and money into marketing your business, these are a few things you need to have in place. You don’t want to miss: The one thing that has the power to toy with your customers’ emotions, build brand advocates and sell your product or service for you. Why your website needs to be as slick as possible (plus, some quick tips on how to simplify your website and boost conversions). What you need to know about your target audience and how this will influence everything you do - from content creation to social media marketing. How to describe your product or service so that you get more sales, and make sure that people are buying from you - not your competitors. How to keep on the front foot and make sure you’re consistently showing up for your audience, marketing your business effectively and moving closer to achieving your business goals. Plus, if you’ve ever felt like an impostor - the last point I touch on is a must-listen. We all feel that impostor syndrome in business from time to time. It’s how you deal with it that matters! GRAB MY FREE WEBSITE CONVERSION CHECKLIST: http://stephtaylor.co/2 Please don’t forget to subscribe, so you don’t miss a new episode, released every Monday, Wednesday and Friday. If you enjoyed the show, I’d love it if you could please leave a rating and review on iTunes. For more free online marketing resources, visit: http://stephtaylor.co Follow me on Instagram: @stephtaylor.co and @wearewildbloom

Before we kick off the show and get stuck into the nitty-gritty, here's a bit more about Socialette and how you can get the most out of my small business marketing lessons. Download my free ebook, 50 Ways To Promote Your Content: http://stephtaylor.co Remember to hit SUBSCRIBE so that you don't miss any new epsiodes, added every Monday, Wednesday and Friday.