Expert In Demand Podcast With Dean Seddon

My first business failed because I never decided who I was selling to. I tried different offers, different tactics, different marketing. None of it worked. I ran out of clients, ran out of money and moved back in with my parents. When I built my second business around one specific customer, Christian organisations needing print, I sold it. When I applied the same thinking to Maverrik, I scaled it to $2 million. In this episode I walk you through: How to choose your best fit customer using your past clients and experience How to validate they actually have the problem you solve using Reddit and Answer the Public How to find them online in enough volume to build a real pipeline If your marketing isn't working, it usually traces back to this one thing. This episode shows you how to sort it out.

Everyone is telling you AI will transform your business. 95% of AI projects deliver no value. The outreach it generates is spotted a mile away. And the tools you're paying for are losing money just to keep you subscribed. In this episode I give you my honest take on AI after testing tools, watching the hype, and deciding where I'm actually placing my bets. You'll hear: Why AI is the average of the internet and what that means for you The outreach patterns that are killing people's reputations right now Why the AI business model is broken and what happens next The two types of people AI will sort out, and which one you want to be Where the real opportunity sits as AI adoption grows This is not an anti-AI rant. I use it every day. But if you're making business decisions based on what you see in the feed, you need to hear this first.

I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble. It didn't become a bestseller. My book: https://amzn.eu/d/09IOKbLt Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell. In this episode I cover: Why the cover, title, and back description do more selling than you think The cold audience problem most authors never consider Why organic social will not save a low-ticket product launch When to sell a book and when to give it away free The one strategy that makes a short book work harder than a full one If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.

If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that. Most business owners live on referrals until they dry up. Then they panic. Set massive outbound targets. Hate every minute of it. Get nothing back. Quit within a fortnight. Paul Owen knows this pattern well. He was broke at 32. Earning £8k a year doing data entry. £30k in credit card debt. Sleeping on a mate's bedroom floor. Three years after getting his first sales job, he was debt free and building the business he runs today, training sales teams across the world. In this episode, Paul shares the three things he tells every business owner who needs to fill their pipeline now. Why the first step has nothing to do with picking up the phone. The weekly number that makes outbound feel doable instead of draining. And why most people never build the one thing that takes someone from "sounds interesting" to "here's my money."

I was crippled by content creation for years. Staring at blank pages. Searching for something original that nobody had ever said before. It nearly stopped me putting anything out there at all. Then I cracked it. Three frameworks that give me hundreds of ideas from a handful of topics. In this episode I'm sharing my APE framework, the TASTE formula, and how I split content into attract, nurture and convert so every post has a purpose. The same system I use with my clients at Salesforce, Microsoft and Citibank. You'll never stare at a blank page again. Hit play.

Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever. And results are getting worse, not better. In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead. You'll hear: Why your prospects spot automated outreach instantly, even when it mentions their name, company and latest LinkedIn post The real numbers: how 5 ultra human outreaches are outperforming thousands of automated messages How one of my clients hit a 30% response rate by going one to one Why salespeople who rely on automation are putting their careers at risk The simple maths behind booking 3 meetings a day in 90 minutes What driverless taxis in Phoenix taught me about the future of sales roles If you're a salesperson, sales leader or business owner who feels like outreach is getting harder, this episode explains why and gives you the fix.

Most LinkedIn creators think more followers and more engagement equals more money. It doesn't. In this episode I walk through the full maths behind my $1M year on LinkedIn, including my offer stack, the four client paths I run every week, and why I only need 20 clients and 60 meetings to hit my number.

I sat down with Kris Ward who went from working 16 hour days to six, and built a business that runs without her. She was pulled away from her business for two years to care for her husband during his cancer journey. When she returned, her clients had no idea she'd been gone. That's when she realised what she'd built was different. One of her clients quadrupled her income while cutting her hours after her cortisol levels had got so high she needed medication. Within a year, that same client took a month off in Costa Rica with no WiFi and her VA ran the business without her. In this episode, you'll learn why your to-do list is draining you even when you're not working. Why writing instructions for your VA gets you lost and what to do instead. The hidden problems with VA agencies that nobody tells you about. Why are you doing 10 dollar tasks when you should be doing 1000 dollar work. And the simple screen recording method that works better than any 52 page manual. If you've ever thought it's quicker to just do it myself, this conversation will change how you think about getting help.

Discover why most LinkedIn marketing and B2B sales outreach fails - and how to fix it. In this episode, we break down the #1 mistake consultants, coaches, and B2B professionals make: talking about root causes instead of observable problems their buyers actually see. Learn why expertise can hurt your marketing, how to craft messaging that resonates, why going niche beats staying broad, and the difference between treating symptoms vs. solving problems in your sales approach. We discuss why experts overthink their messaging to death, the vital difference between observable problems and root causes (the "burnout vs. overworked" example that transformed my coaching), and why 22-year-olds with basic knowledge often outmarket 20-year veterans.

In this episode, I sit down with Steve Radford to unpack what selling actually looks like in the real world - especially when you’re early in your sales career, hate cold calling, or feel uncomfortable “being salesy”. Steve has spent years building sales apprenticeships and training teams, and this conversation goes deep into the mindset shifts that make selling feel more human and far more effective. We talk honestly about why so many people fear contacting prospects, why discovery calls feel overwhelming, and how sales models can sometimes get in the way of genuine conversations. Steve explains why sales isn’t about persuasion or pressure, but about helping people make informed decisions - and how reframing selling this way changes everything from cold outreach to closing deals. We also explore conversational selling in practice: how to prepare without over-preparing, how to know when you’ve uncovered the real problem (not just the surface one), and why talking too early about your solution is one of the most common mistakes - even for experienced salespeople. Steve shares practical ways to simplify questioning, stay present in conversations, and build trust without trying to “perform”. Beyond technique, we get into how AI is reshaping sales roles, why bad SDRs are at risk, and what actually makes a salesperson valuable in a world full of automation. We finish by discussing why sales is becoming more complex - not less - and why human judgement, curiosity, and empathy are the skills that will future-proof your career. If you’re in sales, running a business, or simply trying to get more comfortable selling yourself and your ideas, this episode will change how you think about selling.

In this episode, I sit down with James to talk about the realities of running a small business when margins are tight and costs keep creeping up. If you’re a business owner or solopreneur, this conversation is all about protecting your profitability without feeling like you’re constantly firefighting. We dig into where profits are often lost without anyone really noticing — things like insurance, mobile contracts, waste, subscriptions, and supplier price increases that start to feel “normal” in an inflationary market. James explains why many of us have become numb to rising costs, and why that mindset can seriously damage the bottom line. One of the key points we explore is that just because prices are going up everywhere, it doesn’t mean you should stop challenging them. We also talk about why the businesses that save the most money aren’t usually the ones in trouble. They’re the calm, well-run companies that regularly review their costs and look for small, meaningful improvements before problems appear. James shares how specialist benchmarking and expert insight can quickly show whether you’re paying a fair price or overpaying without realising it. Beyond costs, we get into the mindset shift from employee to business owner — especially the uncomfortable move into sales and putting yourself out there. I share my own experience with LinkedIn, webinars, and content, and how focusing on being genuinely useful, rather than salesy, changed everything. We wrap up with an honest discussion about AI, what it can realistically help with today, and why human judgement still matters more than ever.

I’ve always said that increased competition is basically a tax you pay for not being unique enough. If you feel like you’re constantly shouting into a void or defending your prices to people who don't "get" your value, it’s time to stop playing the mass-market game. In this episode, I’m sharing my framework for building a Micro-Monopoly. This isn’t about being the next Amazon; it’s about becoming a "Category of One" in your own corner of the market. I’m breaking down why the "bigger is better" mindset is a trap that kills margins, and how shrinking your target audience can actually be the fastest way to grow your revenue. What I’m diving into today: My "Big Fish, Small Pond" Strategy: Why I’d rather own a market of 2,000 people than get lost in a market of 2 million. The Competition Tax: How to stop paying it by embracing your "uncopyable" uniqueness. The Ultra-Human Moat: My take on why being high-touch and specialized is your best defence against the AI revolution. The Rolex Lesson: Why I use pricing as a filter to attract the right clients and protect my time. If you’re a coach, consultant, or small business owner tired of being treated like a commodity, this episode is your roadmap to standing alone and charging what you're worth.

How do you grow an online coaching business when referrals run out? In this video, Dean explains how to grow an online coaching business from scratch using clear, practical steps. No funnels, no ads, no hype. You will learn: How to grow an online coaching business by picking one clear problem Why most coaches struggle to stand out online How to build an offer people actually understand and buy How to find the right audience (and where to find them) How to create a message that feels like it is “talking to me” A simple system to get leads, calls, and clients consistently This video is for coaches who want to grow an online coaching business without over-complicated marketing, paid ads, or pretending to be someone they are not. If you are asking how to grow an online coaching business sustainably, this video gives you the foundations that actually matter.

We’re in a trust recession. Buyers aren’t cynical, but they are cautious. Big promises feel cheap. Engagement can be faked. Testimonials can be bought. Even five-star reviews raise suspicion. So how do you win clients when people don’t trust what they see anymore? In this episode, I break down what’s really killing trust online - and what actually rebuilds it in 2025 and beyond. We talk about why confidence no longer converts, why “just book a call” repels the right buyers, and how consistency, relevance, and restraint now matter more than persuasion. You’ll learn: Why trust is no longer created in a single post or conversation How to build credibility without over-explaining or sounding desperate The 11-touchpoint reality every expert must understand Why being specific beats being broad every single time How small “breadcrumbs” outperform big claims Why trying to convince people quietly destroys trust If you sell your experience, expertise, or know-how - and you’re tired of competing with people who look louder but aren’t better - this episode will change how you show up.

If referrals keep you afloat but nothing outside referrals converts, there is a single blind-spot creating that pattern. In this episode, you’ll see where that blind-spot hides in your copy, your positioning and even how you speak about what you do. It explains why smart buyers don’t enquire, why peers engage more than prospects, and why your process—no matter how strong—never converts. The odd thing is that referrals disguise this weakness, so you think you have clarity when you don’t. Once you spot it, you’ll notice how it affects the quality of leads, the price people accept and the confidence buyers have in you. You’ll see it clearly, but you won’t unsee it. Tune in and you’ll realise exactly what has been holding you back when you’re not being recommended.

Everyone’s noticing the same thing on LinkedIn right now: Their posts stall. Their reach drops. Their feed shows the same recycled stuff for days. This isn’t just an algorithm story. It’s a content story. In this episode, I break down why some posts now spread and others die, why random topics kill your visibility, and why your visuals matter far more than you think. You’ll see how LinkedIn is rewarding experts who stay on-topic, use clear visuals, and stick to a simple mix of attract, nurture, and convert posts. By the end, you’ll know exactly why your content dropped off—and what your posts need to cut through again.

Most experts think no-shows happen because people are flaky. But that’s not the real reason. In this episode, I break down what’s actually going on when someone books a call, blocks out time… and still never turns up. You’ll see why this keeps happening, what it really says about your leads, and the unseen factors that decide whether someone shows up or disappears. By the end, you’ll look at your calendar in a completely different way.

Take the quiz: https://www.5pathstogettingclients.co.uk/quiz I’m asked all the time how to make your first 100K on LinkedIn and most people are shocked when I tell them the real reason they’ve been stuck. In this episode, I walk you through a completely different way to think about LinkedIn, why the usual advice keeps you spinning your wheels, and the simple shifts that unlock predictable revenue without living on the platform. If you’ve been posting endlessly, overthinking the algorithm or feeling like LinkedIn just isn’t clicking for you, this will change how you see everything. Hit play and let’s get you moving toward that first 100K.

In this episode, I dive into one of the biggest challenges experts face when they leave corporate life: turning all that deep experience into a clear, sellable offer. In a job, your expertise sits neatly inside a role. When you go solo, that structure disappears. Suddenly you’re holding a huge basket of skills with no container. My goal here is to help you build that container so people instantly “get” what you do. I break everything down to one simple truth: people buy what they want, not what they “should” want. If your offer is built around what you think they need, you’ll always have to work harder. Instead, I show you how to anchor your offer to one specific problem your market is already motivated to solve and one outcome they actively desire. From there, we shape your expertise into a sellable package using four parts: The problem you solve The outcome you deliver The process you use The milestones (the mini wins) along the way Those milestones matter because they give buyers confidence. They can see how your steps translate into real progress, rather than vague promises. I also talk about how to market and sell this offer without becoming a full-time content creator. You need flow: awareness, trust, and conversion. Social media builds awareness and trust. Systems like newsletters and webinars handle the conversion so you’re not glued to LinkedIn all day. And finally, we tackle the emotional side – choosing a niche. It can feel limiting, almost like you’re shrinking your potential. But in reality, focusing on a small slice of the market is what creates stability, profitability, and momentum. Once you own that slice, you can take on the rest. This episode is all about making your expertise easy to buy so you can spend more time doing what you’re brilliant at.

In this episode, I dig into the 15 practical reasons sales calls fall apart for coaches and experts. If your calls feel messy, you lose control, or you come off a call wondering what went wrong, you’ll hear exactly why it happens. Most coaches don’t struggle because they lack skill. They struggle because the call slips out of their hands early. The prospect talks too much, the conversation drifts, the value gets lost, and by the time the price comes up, the call is already weak. If you’ve ever had a call where the person said, “Let me think about it,” this will make sense of it. Here are the 15 issues I cover: No agenda Not leading the call Talking about your work too early Not learning enough about the person Weak diagnosis Slipping into coaching Trying to prove value Using jargon Labelling their problem Avoiding money talk Saving the price for the end Not tying the price to a real problem Skipping objections Taking rejection personally Poor or missing follow-up I show how these mistakes create confusion, weaken trust, and make the prospect drift instead of deciding. If you want calls that feel cleaner, clearer, and more controlled, this episode gives you the pressure points you need to fix.

Most coaches never get enough clients. In this podcast, I explain the four core reasons why coaches struggle to grow their business, stay stuck relying on referrals, and often end up going back into corporate. You will learn: • Why lack of clarity on the problem you solve stops clients choosing you • Why trying to serve “everyone” kills demand • Why your message feels vague and gets ignored • Why missing systems for leads, trust and sales keeps you in feast-and-famine If you want a coaching business that is predictable and profitable, this breakdown shows you exactly what is going wrong and how to fix it.

Take the quiz: https://www.5pathstogettingclients.co.uk/quiz Most experts on LinkedIn are doing all the things: posting, networking, running events, yet still not seeing results. The truth is it is not about doing more. It is about doing the right things with clarity and consistency. In this episode, we break down The 5 Ones: one audience, one offer, one clear message, one system, and one year. This framework has helped consultants and service providers grow from inconsistent income to multi six and even seven figures on LinkedIn. If you are ready to simplify, focus, and finally turn LinkedIn into a reliable client engine, this is the roadmap. Next steps you can take... Win clients on LinkedIn in 30-mins per day - Check out the Accelerator My weekly newsletter to grow your business - Check out Signal Ask me any question you have about winning clients - Ask me anything on LinkedIn

Are you struggling to get leads on LinkedIn? You’re not alone. Most professionals think LinkedIn is the problem—but the truth is, it’s usually a business strategy issue, not a platform issue. In this podcast, I break down: 🔹 The REAL reasons why you’re not generating leads on LinkedIn 🔹 Why focusing on problems (not just solutions) attracts more clients 🔹 How to avoid generic, confusing LinkedIn messaging 🔹 Why content alone won’t reliably bring you clients 🔹 The 5 proven paths to winning clients on LinkedIn 🔹 How to build a systematic process that turns connections into clients If you’ve been posting, messaging, and spending hours on LinkedIn with little to no results, this video will give you the clarity and proven strategies you need to finally make LinkedIn your #1 client acquisition channel. -------- Ready to get leads and clients CONSISTENTLY? Join the Social Selling Accelerator https://www.linkedin.com/smart-links/AQGebA_wEbJbWg ✍️Subscribe to my newsletter: https://signalnewsletter.deanseddon.io/ 💰 7 Day Client System: https://www.deanseddon.io/7-day-client-system -------- 🔗 Connect with my on socials: ➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://www.linkedin.com/in/therealdeandean ➡️ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/therealdeandean

Is AI about to wipe out whole sales roles… or is it the biggest career opportunity in decades? In this unfiltered part-two conversation with Christine Norton, GTM at Global Big 4. We dive into how the sales game has radically shifted since we last spoke — from the death (or evolution) of the SDR, to the rise of ‘Agents as a Service,’ to why your forecast meetings might disappear overnight. We explore how AI is creating fiercer competition, forcing sellers to think like consultants, and making deep discovery and big-picture thinking more valuable than ever. Plus, the one skill every salesperson must master now to stay relevant in a world where buyers are more informed, more impatient, and less tolerant of fluff than ever before.

In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform. I’ll share: Why impressions have plummeted—even on great content How LinkedIn now prioritizes relevance, relationships, and real conversations The shift away from recency and how posts now have a much longer shelf life Why sticking to your core topics is more important than ever How LinkedIn is cracking down on engagement pods, spammy comments, and surface-level tactics What metrics actually matter now—like profile views, DMs, and link clicks This update is a big shift, but it's not all bad news. In fact, I believe this is a huge opportunity—especially if you’re a coach, consultant, or B2B service provider. If you focus on building a targeted audience, sharing evergreen content, and creating real engagement, LinkedIn can still be your best client-generating platform. If you're feeling frustrated or confused about what’s working now, this episode will help you cut through the noise and make LinkedIn work for you again.

You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them? In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you need another bloody lead magnet. It’s your positioning. Your message. And—most importantly—the gap you haven’t exposed between what your audience wants… and what they’re settling for. You’ll learn: The 3 demand triggers that get people pre-sold before they ever speak to you Why logic doesn’t drive action—but emotional contrast does How to build a message that makes your audience feel their current state is intolerable The quiet power of creating exclusivity (without faking scarcity) And the one mindset shift that will stop you posting content for content’s sake—and start turning your visibility into demand This isn’t another “be consistent and show value” fluff-fest. It’s a direct line to what actually creates desire and makes people chase you, not the other way round. If you’re tired of being overlooked by people you know you could help, this one’s going to sting in the best way. Hit play. Get uncomfortable. And then get in demand.

Are you pouring hours into social media and seeing zero real money back? I get it, because so many people are falling for the biggest scam on LinkedIn and social media: this idea that just creating "content" is going to make you rich. I'm going to show you exactly why 95% of content creators are struggling, and then reveal how of business owners are actually crushing it by using what I call the "demand creator" model. Stop wasting your time chasing likes, and let me give you the proven strategy to turn even a small, targeted audience into high-paying clients.

Get my 7-Day Client System https://www.deanseddon.io/7-day-client-system Ever hit that terrifying moment when your sales pipeline suddenly runs dry? You know the one — you start the year full of hope and clients, but come mid-year, everything slows to a frustrating crawl. Dead silence. No leads. No sales. It feels like the business is on the brink of collapse, and panic starts to set in. But here’s the hard truth most people won’t tell you: It’s not just the economy or “seasonal slowdowns” causing this. More often than not, it’s complacency. Between January and July, distractions take over, you lose focus, and before you know it, you’ve got a gap that feels impossible to fill. In this episode, Dean pulls no punches on why this happens — and why the “status quo” is your worst enemy. He shares real-world lessons from his own experience and reveals why doubling down harder during a slowdown isn’t always the answer. Instead, you need a system — a reliable, predictable pipeline that works even when clients go on holiday or the algorithm changes. You’ll learn: Why relying on social media content alone is a trap — and what to do instead The “big red button” strategy for plugging urgent pipeline holes right now How to build a sustainable client acquisition process that stops the cycle of feast and famine Why chasing viral posts is a losing game — and how to reclaim control of your business growth If you’re tired of pipeline panic and want a real solution that works no matter the market, this episode is for you. Listen now and take control before your next slow season hits.

Get access to the 7-Day Client System https://www.deanseddon.io/7-day-client-system A few summers ago, I was 10 days from payroll and £13K short. No fluff, no runway, just panic. In this episode, I share exactly how I closed that gap in 7 days using a simple one-page Google Doc, two LinkedIn posts, and a couple of DMs. I break down the 7-day client system I created from that pressure cooker moment, something that’s now helped over 170 people generate fast revenue without ads, funnels, or a fancy website. You’ll hear: How I created an “Easy Yes Offer” that sold fast The exact client acquisition process I used (and still use) Why systems beat tactics for consistent revenue How to use LinkedIn and direct outreach to win high-trust sales What to do when you’re in a B2B revenue slump and need fast cash flow If you need clients now - or just wants a lean, effective system that works - you’ll get everything you need right here.

Only 4% of creators make $100k+ online. I teach the simple system to join them. ➡️ Join my newsletter: https://signalnewsletter.deanseddon.io/ ---- One of our TikTok videos got 9,648 views. The account was brand new. It only had 32 followers. And we knew exactly what would make it take off. In this episode, we walk through what we did and why it worked. It has nothing to do with trending sounds, dancing, or posting every day. It’s something almost no one talks about. And it starts before you even hit upload. We also explain how the platforms really work now. Why follower count matters less than ever. Why some of your videos flop while others randomly fly. And what most people miss when they try to grow an audience. This is not about going viral. It’s about getting your content seen by the right people with as little effort as possible. You’ll learn: The one thing we changed that helped the algorithm understand our content How to use short video hooks without sounding fake or overhyped What kind of content keeps showing up on people’s feeds and why Most people are guessing. We tested this. And the results speak for themselves. If your content isn’t getting traction, this will show you why. More importantly, it will show you what to do differently. And the tweak that started it all? You’ve probably ignored it a hundred times. --------

You're putting in the hours. You’re active online. You’re trying every tip, tool and strategy that promises results. But your income still isn’t showing it. In this episode, we break down why so many business owners feel like they’re doing everything right but still not getting paid. The problem isn’t your work ethic. It’s what you’re focusing on. Chasing leads, switching strategies, launching new offers every few weeks might feel productive, but it’s usually just panic disguised as progress. We talk about why building systems feels boring but is essential, how broad messaging kills trust, and why most people avoid the real work that leads to consistent results. We also get into the mindset traps that keep people stuck, from needing guarantees before taking action to constantly reacting instead of building with intention. If you’re working hard but still not earning what you should, this episode will help you spot what’s really going on. It’s not about working more. It’s about finally doing the right things, repeatedly, even when it’s not exciting. This is the gap between being busy and being profitable. And we’re calling it out.

Sign up for my newsletter to grow and get clients: https://signalnewsletter.deanseddon.io/ LinkedIn in 2020 rewarded almost anything. A quote, a blog link, a quick thought from your day. If you showed up regularly, it worked. In 2025, that approach falls flat. The platform is more crowded, the algorithm is pickier, and the audience is more selective. What used to get reach now gets ignored. What used to convert now gets scrolled past. In this episode, I explain exactly how LinkedIn has evolved over the past five years. I compare what worked then with what works now. You’ll hear how content reach has shifted, why lead generation requires a clearer message, and why most outreach goes unnoticed. I also explain why follower counts matter less than people think and what that means for how you build trust and visibility. This is not a motivational pep talk. It is a practical breakdown of how to use the platform properly in its current form. If you want to stop guessing and start getting results again, this will give you the clarity you need to adapt. LinkedIn still works. Just not the way it used to.

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn What do you do when the thing you’re good at is slowly draining the life out of you? Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense that this wasn’t it anymore. In this episode, we dig into the shift—from running creative teams in high-stakes US agencies to building a coaching business from scratch using LinkedIn. No ads. No hacks. Just honest content, real conversations, and the clarity to know what he actually wanted to be known for. We talk: How Aaron turned agency chaos into a coaching offer clients chase him for The LinkedIn “lightbulb moment” that changed how he showed up (and got leads) Why content isn’t working for most people (and what to do before you post anything) What makes someone look flaky vs. look free in a career change And the real reason many businesses fall apart when they grow too fast If you’re sitting in a job that doesn’t fit, building something on LinkedIn that’s not clicking, or just wondering what the hell you’re doing next—this chat will hit home. No fluff. No “manifest your dream life” energy. Just honest lessons from someone who’s actually done the hard pivot—and made it work. You don’t need a new job title. You need a clearer direction. And maybe, a bit of help finding your voice again. Tune in.

LinkedIn wasn’t working for me either - until I stopped trying to prove I was the expert and started showing it instead. In this episode, I sit down with Rob Reich to unpack the biggest mistakes solopreneurs make on LinkedIn, why posting more isn’t the answer, and how to finally start turning visibility into actual business. No gimmicks. No cold DMs. Just the stuff that actually works. -------- ✍️Join my newsletter: https://signalnewsletter.deanseddon.io/ 👉 Live In-Person Training Events - https://maverrik.io/live-events/ -------- 🔗 Connect with my on socials: ➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://www.linkedin.com/in/therealdeandean ➡️ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/therealdeandean ➡️ 𝗫/𝗧𝘄𝗶𝘁𝘁𝗲𝗿: https://twitter.com/therealdeandean #deanseddon #socialselling #getclients #solopreneur #makingmoney #businessowner

Selling shouldn’t feel like guesswork. But for most solopreneurs, it still does. In this episode, I’m joined by sales pro Paul Owen to unpack why even the smartest founders stall when it comes to closing - and how to finally fix it. You’ll learn: Why follow-up fear is costing you thousands (and how to fix it fast) The simple mindset shift that makes sales feel natural - not awkward How to qualify leads without feeling like you’re interrogating them The real reason your prospects don’t buy - and how to change that instantly And a dead-easy way to create momentum so deals don’t stall If you're great at what you do but tired of the feast-or-famine cycle, this episode gives you the tools to change that - without adding more hustle or hype. Listen now, and get the confidence and system you need to turn interest into income.

Most founders believe that if they just follow the plan, success will come. But Elizabeth Gooch - who built a global tech company from her bedroom with £1 - says that’s rubbish. In this episode, she tears apart the fantasy that growth is just about working harder or sticking to a five-year roadmap. Business isn’t predictable, and those who cling to their plans instead of adapting are the ones who get stuck. She talks about the real reason most businesses plateau, why most leaders are winging it, and how to stop wasting time on strategies that don’t translate to results. Elizabeth also gets into the tough moments - the times her company was on the brink, the brutal lessons in leadership, and the realities of selling a business under pressure. She doesn’t sugar-coat the challenges, but she does have a clear message: if you’re serious about growth, you need to rethink everything you assume about how businesses scale. This is a conversation for people who want the truth, not recycled advice. If you’re running a business and feel like you’re pushing against a wall, you need to hear this.

For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it. In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to grow your audience but feel like you’re shouting into the void, this will explain why -and what to do instead. We’ll cover: Why social media platforms have moved away from follower-based reach How AI-driven feeds decide what content gets shown (and how to work with them) The mistake most people make by trying to appeal to everyone How small, highly targeted audiences are getting better results than huge followings What to focus on if you want to make money, not just rack up numbers The shift is already happening, and those who understand it will have a huge advantage. If you’re still playing the old game, you’re wasting time. Listen in and start using social media in a way that actually works.

Most people start a business for freedom. Then reality slaps them in the face. In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy. We cover: 🔥 The messy middle - what happens when the excitement fades and reality sets in. 🔥 Why most new business owners set themselves up for failure (and how to avoid it). 🔥 The two biggest mistakes that kill momentum and keep you stuck in survival mode. 🔥 Why niching down feels terrifying but is the only way to grow. 🔥 The shift happening in marketing that most people haven’t woken up to yet. And - spoiler alert - building a business isn’t about working less. It’s about working smarter. If you're serious about making it work (without losing your sanity), this one’s for you.

you’ve probably felt the pain of the feast-and-famine cycle. One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal. Years ago, I found myself needing £13k in a single week or my business was finished. Bank account empty. Bills stacking up. Panic setting in. I was out of options. In that moment, I realised most of what I’d been taught about marketing was too vague, too slow, and too complicated for a crisis. In this deeply personal episode, I’m sharing exactly how I turned desperation into action. You’ll learn how I created an irresistible, crystal-clear offer, priced it boldly, and aggressively marketed it to go from broke to fully booked in just days. I’ll also show you how to permanently break free from the feast-and-famine cycle - by simplifying your offer, clarifying your message, and building systems that reliably bring clients your way, month after month. If you’re ready to hear what really works (and stop repeating my mistakes), hit play.

You know your stuff. You’ve got the experience, the results, the credibility—but online, it’s like no one sees it. Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation. Frustrating, right? You’re careful with your words because you don’t want to sound arrogant. You try to share value, but it gets lost in the noise. And every time you see someone less qualified blowing up online, you wonder - what are they doing that I’m not? In this episode, I’ll show you exactly why this happens - and how to flip the script. Small shifts in how you communicate can take you from overlooked to undeniable. If you’re ready to be seen as the authority you actually are, listen in. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/ ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen. They didn’t. No engagement. No clients. No one cared. And then I realised something brutal: boring is worse than being hated. Agitation: I see so many people making the same mistake I did—hiding their personality, watering down their opinions, trying to appeal to everyone. And then wondering why their content flops. I know how it feels. You pour time into a post, hit publish… and nothing. Meanwhile, people with half your experience are blowing up, getting clients, building a brand that actually matters. It’s not because they’re better. It’s because they refuse to be forgettable. Solution: The second I stopped trying to fit in and started owning my voice, everything changed. And in this episode, I’m sharing exactly what I did. 🔥 The biggest myth that’s keeping you invisible. 🔥 The lie about “professionalism” that’s killing your content. 🔥 The mindset shift that will make your audience actually pay attention. If you’re tired of shouting into the void, this is your wake-up call. Listen now. Because the longer you wait, the harder it gets.

AI is creeping into every industry—now it’s coming for coaching. With AI-powered apps offering sessions for less than the price of a coffee, some coaches are already feeling the heat. But here’s the real question… Is AI a threat or the biggest opportunity the coaching industry has ever seen? In this episode, I break down: The coaching jobs AI will replace (sooner than you think) The areas where human coaches will always have the advantage The key shift you must make to stay ahead This isn’t about fear—it’s about strategy. If you’re a coach (or thinking of becoming one), you need to hear this. Listen now and get ahead of the AI curve.

As the looming TikTok ban sends shockwaves through the creator economy, many are grappling with the fragility of platform dependency. Learn why building an email list is the ultimate safeguard for your business and how to take control of your audience - no matter what happens with platforms like TikTok, LinkedIn, or Instagram. Packed with actionable tips and real-world success stories, this episode is a wake-up call for creators and business owners to future-proof their revenue streams. Don't wait until it's too late --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/ ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Networking isn’t about pitching; it’s about building relationships—but so many people get it wrong. In this episode, I chat with Jamie, the founder of Circle Networks, about why traditional approaches to networking often fail and how to do it differently. Jamie shares his journey, from hating online networking to creating a model that focuses on real conversations and mutual value. We’ll unpack why most people show up to sell but forget no one’s there to buy, and how shifting your mindset from ‘selling’ to ‘helping’ changes everything. Jamie even shares a surprising story about how a year of focusing on others led to a six-figure outcome—and what you can learn from it. If you’ve ever felt stuck or frustrated trying to find clients through networking, this conversation might just change your perspective. Join us as we break down the practical steps to build meaningful connections that actually work.