Expert In Demand Podcast With Dean Seddon

I'm going to walk you through the hacks on LinkedIn to get organic reach and the potential pitfalls. I'll also share with you to the long term wins to build an audience using content on Linkedin.

Why do coaches and consultants, or even subject matter experts struggle to master marketing? There is one big reason why many coaches and consultants find themselves exhausting their referrals and network and then stumbling around for clients.

How do you come up with fresh content ideas? How do you avoid blank page paralysis? How do you keep the content flowing when you have days when you CBA? In this episode we look at how content can bring you lots of business and how to keep it working for you day in an day out.

Feast and famine in your business can slow down your growth. Feast and famine cycles are a common problem for businesses that struggle to grow month after month. In this episode we look at the root cause of feast and famine cycles, how they affect your business, why you should fix them instead of focusing on short term results, and what you can do to solve it once and for all.

If you're using LinkedIn to sell, this episode is a must listen. Sales Navigator has been around for years and it's finally getting the attention that it deserves. It's one of the most powerful tools in your arsenal if you want to get more leads and close more sales. You can't afford not to listen!

Did you know that less than 1 out of every 100 people who receive a message from someone they don’t know will respond? And, did you also know that it takes an average of 7-8 messages before someone responds to one of your outreach messages on LinkedIn? This means if you send the same message over and over again, chances are very high that person will never see it! In this episode I share my best tips for making sure your messages are effective so that you can start getting more responses from you target clients. We'll discuss the principles to creating an effective LinkedIn outreach.... included when not to waste your time messaging too.

Has email died? Do we need an email list in the social media age? In this episode Dean shares some solid reasons you should invest time and effort in building an email list for your business.

In this episode we look at How you can build expert authority with your customers and potential customers. You don't need to have millions of followers or be the foremost expert in your field.... you need to build a believe that you are the best expert and authority to help your customers.... you are the preferred choice. Take a listen and learn about building Expert Authority in you, your business and your offer.

In this episode we look at 5 Strategies to Increase Sales....

In this episode Dean shares his experience of increasing prices, how to do it and how to position your product or service to appeal to higher paying clients. Dean discusses... The Mindset to raise prices How to see your product/service to sell on Value The 4 Factors to position for higher paying clients

In Today's episode, we look at the rising polarity on social media, the people who provoke for fun and how the news creates stories from facts to bate the population. Remember the good news - you don't need to have an opinion.

Have you set your goals of 2022 yet? In this episode I will be sharing a goal setting method which has helped me set and hit goals for the last ten years. In this episode Dean shares two simple tricks that helps him set goals and ensure he makes progress throughout the year.

This happened to me a few years ago... I had a plan, but my defensive thinking sabotaged it. In this episode we look at defensive and offensive strategies.

I got hit up by the "Marketer of the Year 2020" on LinkedIn.... it highlights the problems for business owners who need to generate leads. I unpick some of the problems with his pitch, process and why you should become the expert on generating your own leads.

The best traffic is free traffic, in this episode Dean talks about how you can get organic leads.

Why You Need a Social Selling Sales Model

Dean and Luke uncover what it takes to make the right plan.

A question that always comes up during our live webinars is which social channels are best for social selling.

What is a Content Bias

Dean and Vasco discuss a customers buying journey and why every business needs one to succeed.

There are a number of issues that can arise in a business that can slow down your revenue. This is one I see most often overlooked.

In this episode, I will share the most important tip for creating and posting content on LinkedIn.

Dean and Vasco chat about how to make an impression.

Dean and Luke talk about one the best ways to increase your sales, by stopping the dreaded churn and burn.

How do you sell a £500k / £1m service on LinkedIn? Watch for the rant at 2mins 42. seconds... This is a quick Q&A response I gave for someone selling IT / Tech services into corporates. If you want to do it well... you need to play the smart long game... Your decision maker will be getting tons of pitches every single day. They'll be battle hardened to sales pitches. They will ignore you if you aren't relevant. The No 1 thing... your prospect is used to being pitched by sales people. So you have to do something different. Invest time (not 5 mins before the pitch) go build the relationships in advance.... We call is Account Based Social Selling.... We have a revenue sprint for BDMs / sales teams on this.... You don't have time to build relationships? Get ready for my rant.

Dean and Vasco discuss the reasons to digitally transform your Sales Team.

Defend Yourself From Your Competitors and Retain Clients

Dean and Richard run through their personal war stories with cold calling.