Expert In Demand Podcast With Dean Seddon

Dean talks with Anastasiya Kelput, founder of Digital Dom, who specialises in helping organisations deliver value at scale by adopting lean, agile org structures and optimising software delivery frameworks. Digital Dom is a bespoke software development house and an engineering powerhouse. In the episode Dean and Anastasiya, discuss digital transformation. How to position your business so the technology works for you and does not become another expense.

In this episode, Dean Seddon is joined by Matthew Birkby who, for the past 15 years, was the Global Head of Media for Electronic Arts (EA). Controlling brand planning and activation for EA’s Multimillion HD portfolio. Dean and Matthew discuss the Metaverse, advertising, blockchain and branding. A bagful of marketing topics and insights. Connect with Matthew Birkby on LinkedIn: https://www.linkedin.com/in/matthewbirkby/ Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/

I did a survey recently and found that the big challenge every business owner is facing is getting more clients and making more money.... but I also found that 30% felt their business was becoming a job. In this episode we look at why taking ownership of the value exchange in your sales, marketing and customer service will make you more money and help you close more clients.

In this episode, we look at LinkedIn Direct Messaging strategy and why most people have it wrong...

Dean Seddon is joined by Duarte Garrido the Head of Social Media at Coca-Cola HBC to discuss sustainability, social media and building trust. How you can use social media to shape the image of your brand, as a business and as a person.

"Teach someone to fish and they'll learn you sell fishing poles". Dean talks with Jarrett Thomas Senior Enterprise Account Manager at Hootsuite. Jarrett runs through his sales journey online, selling on personality and how he managed to sell £70k in two weeks using social selling.

This is the most important episode I'll probably ever produce. Why? Because this is the most important episode, not for me, but for you. For those who have had disappointment in marketing. For those frustrated with inconsistent results. This is it.

5 Reasons You Aren't Getting Inbound Leads There 5 Simple reasons why you aren't getting inbound leads... Sometimes you could have just one little element which is off, which could be holding back the floodgates... Other times, I've met people where they had something wrong in all five areas. Take a look at the carousel and let's fix it. Do you need some help, take a look at my programme we have an intake in May. 💷 Do you want clients Who Want to pay you more? 📅 I'll show you how to achieve it in 90-days or less 👊 Follow for more

Did you know you are probably under charging? If you are selling your skills or expertise, then anything under £250 probably means you have an unscalable business if you are doing 1:1 support. In this episode I unpick the pay-be-the-hour pricing model and show you what is the difference between charging £100 per hour and £250 per hour. Most people don't realise that £100 per an hour even for a solo-coach just won't work or scale up.

What if everything is built on confidence? Might surprise you...but it is.

In this episode we look at the problem of an Ads-first mentality to marketing. PPC is great but when you look at it, it doesn't replace organic success, it extends it. Many are using Ad's at the cost of organic, which in the long run as ad platforms changes, could leave you up the river without a paddle.

In this Episode we look at the mistakes lots of marketers make on social media. I've done these, you've done these and some people are still doing these! But don't worry, you'll be forgiven as these are common mistakes which are easily fixed....

In this episode we look at how to get inbound leads from content and how do you systemise it so you can repeat the process. We discuss the big reason people struggle to get leads and why your value proposition is key to unlocking inbound leads.

What do you need to do to convince people to pay more for your services?

I'm going to walk you through the hacks on LinkedIn to get organic reach and the potential pitfalls. I'll also share with you to the long term wins to build an audience using content on Linkedin.

Why do coaches and consultants, or even subject matter experts struggle to master marketing? There is one big reason why many coaches and consultants find themselves exhausting their referrals and network and then stumbling around for clients.

How do you come up with fresh content ideas? How do you avoid blank page paralysis? How do you keep the content flowing when you have days when you CBA? In this episode we look at how content can bring you lots of business and how to keep it working for you day in an day out.

Feast and famine in your business can slow down your growth. Feast and famine cycles are a common problem for businesses that struggle to grow month after month. In this episode we look at the root cause of feast and famine cycles, how they affect your business, why you should fix them instead of focusing on short term results, and what you can do to solve it once and for all.

If you're using LinkedIn to sell, this episode is a must listen. Sales Navigator has been around for years and it's finally getting the attention that it deserves. It's one of the most powerful tools in your arsenal if you want to get more leads and close more sales. You can't afford not to listen!

Did you know that less than 1 out of every 100 people who receive a message from someone they don’t know will respond? And, did you also know that it takes an average of 7-8 messages before someone responds to one of your outreach messages on LinkedIn? This means if you send the same message over and over again, chances are very high that person will never see it! In this episode I share my best tips for making sure your messages are effective so that you can start getting more responses from you target clients. We'll discuss the principles to creating an effective LinkedIn outreach.... included when not to waste your time messaging too.

Has email died? Do we need an email list in the social media age? In this episode Dean shares some solid reasons you should invest time and effort in building an email list for your business.

In this episode we look at How you can build expert authority with your customers and potential customers. You don't need to have millions of followers or be the foremost expert in your field.... you need to build a believe that you are the best expert and authority to help your customers.... you are the preferred choice. Take a listen and learn about building Expert Authority in you, your business and your offer.

In this episode we look at 5 Strategies to Increase Sales....

In this episode Dean shares his experience of increasing prices, how to do it and how to position your product or service to appeal to higher paying clients. Dean discusses... The Mindset to raise prices How to see your product/service to sell on Value The 4 Factors to position for higher paying clients

In Today's episode, we look at the rising polarity on social media, the people who provoke for fun and how the news creates stories from facts to bate the population. Remember the good news - you don't need to have an opinion.

Have you set your goals of 2022 yet? In this episode I will be sharing a goal setting method which has helped me set and hit goals for the last ten years. In this episode Dean shares two simple tricks that helps him set goals and ensure he makes progress throughout the year.

This happened to me a few years ago... I had a plan, but my defensive thinking sabotaged it. In this episode we look at defensive and offensive strategies.

I got hit up by the "Marketer of the Year 2020" on LinkedIn.... it highlights the problems for business owners who need to generate leads. I unpick some of the problems with his pitch, process and why you should become the expert on generating your own leads.

The best traffic is free traffic, in this episode Dean talks about how you can get organic leads.

Why You Need a Social Selling Sales Model

Dean and Luke uncover what it takes to make the right plan.

A question that always comes up during our live webinars is which social channels are best for social selling.

What is a Content Bias

Dean and Vasco discuss a customers buying journey and why every business needs one to succeed.

There are a number of issues that can arise in a business that can slow down your revenue. This is one I see most often overlooked.

In this episode, I will share the most important tip for creating and posting content on LinkedIn.

Dean and Vasco chat about how to make an impression.

Dean and Luke talk about one the best ways to increase your sales, by stopping the dreaded churn and burn.

How do you sell a £500k / £1m service on LinkedIn? Watch for the rant at 2mins 42. seconds... This is a quick Q&A response I gave for someone selling IT / Tech services into corporates. If you want to do it well... you need to play the smart long game... Your decision maker will be getting tons of pitches every single day. They'll be battle hardened to sales pitches. They will ignore you if you aren't relevant. The No 1 thing... your prospect is used to being pitched by sales people. So you have to do something different. Invest time (not 5 mins before the pitch) go build the relationships in advance.... We call is Account Based Social Selling.... We have a revenue sprint for BDMs / sales teams on this.... You don't have time to build relationships? Get ready for my rant.

Dean and Vasco discuss the reasons to digitally transform your Sales Team.

Defend Yourself From Your Competitors and Retain Clients

Dean and Richard run through their personal war stories with cold calling.