Expert In Demand Podcast With Dean Seddon

Networking isn’t about pitching; it’s about building relationships—but so many people get it wrong. In this episode, I chat with Jamie, the founder of Circle Networks, about why traditional approaches to networking often fail and how to do it differently. Jamie shares his journey, from hating online networking to creating a model that focuses on real conversations and mutual value. We’ll unpack why most people show up to sell but forget no one’s there to buy, and how shifting your mindset from ‘selling’ to ‘helping’ changes everything. Jamie even shares a surprising story about how a year of focusing on others led to a six-figure outcome—and what you can learn from it. If you’ve ever felt stuck or frustrated trying to find clients through networking, this conversation might just change your perspective. Join us as we break down the practical steps to build meaningful connections that actually work.

Have you ever felt stuck in the never-ending chase for more followers, more likes, more engagement, thinking that’s the only way to win clients? I used to believe that too, but what if I told you there’s another way - one that doesn’t involve chasing vanity metrics? In this episode, I’m flipping the script on everything you’ve been told about needing a massive audience to succeed. I’ll share how I’ve won clients consistently with a small, highly engaged audience. No hacks, no shortcuts - just a clear, simple strategy that anyone can use. Here’s the thing, more followers don’t automatically mean more clients. In fact, the bigger your audience, the harder it can be to convert. So what’s the secret? It’s not about quantity; it’s about quality. I’m breaking down the exact steps I’ve used to focus on the right people, craft a compelling message, and turn connections into paying clients - even with an audience of just a few hundred. If you’ve ever wondered how to make your small audience work for you, this is the episode you can’t afford to miss. Stay tuned, because what you’ll learn might just change how you think about your business forever. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/ ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Are you making the most of LinkedIn? If your content isn’t getting engagement or turning followers into clients, you might be missing one simple strategy: the 4:1:1 rule. In this episode, I’m sharing how this approach transformed my LinkedIn results - and how it can do the same for you. You’ll learn how to strike the perfect balance between entertaining, educating, and selling, so your audience stays engaged and you see more conversions. I’ll break down the exact steps I use, including how to find content that connects, why soft sells are surprisingly powerful, and how my "Win on Wednesday" posts drive consistent leads. If you’re serious about using LinkedIn to grow your business, this episode will change the way you approach your content. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Terrified of public speaking? Scared to post online because of trolls? You're not alone. In this no-holds-barred episode, Dean Seddon and Dave Falkner open up about the fears, failures, and triumphs of going from anonymous to unforgettable. Hear Dave's journey from behind a computer screen to standing on stage in front of hundreds - and the hilarious dad joke that turned a stiff crowd into superfans. Dean shares his own struggles with stage fright, awkward silences, and the mental chaos of trying to be "perfect" while juggling the pressure of being in the spotlight. But it's not all nerves and missteps. This episode is packed with practical tips on finding your voice, owning your mistakes, and learning to turn brutal online comments into motivation. They also reveal why being yourself - warts, bad jokes, and all - is the real secret to connecting with any audience, whether you're on stage or posting a video to 15 people. You'll laugh, you'll cringe, and by the end, you'll realise that the fear holding you back isn't half as big as the reward waiting for you. If you've ever wanted to find the courage to speak up, stand out, and make an impact, this episode is your permission slip to get started. Listen now and take the first step toward becoming the confident, engaging person you've always wanted to be. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Ever wondered what memes, cocktails, and cutting-edge AI have in common? In this punchy, neon-soaked debut episode, Dean ditches the tired interview format for an unfiltered, laugh-out-loud chat with content whiz Tom. Together, they unpack the secrets behind making people laugh and buy, the wild evolution of platforms like TikTok, and how Jaguar’s bold leap from accessible to elite might just crash and burn - or redefine luxury forever. But it doesn’t stop there. Dive into the dizzying rise of AI-generated everything - from eerily real political deepfakes to bots out-performing humans on social media (yes, even Dean’s doppelgänger went viral). They’ll also share war stories, like how a Gatwick airport meltdown landed Dean on national TV and why a guy making cucumber recipes might be a social media genius. If you’re ready to laugh, rethink your content game, and maybe even question reality, this episode’s for you. Grab your drink (please, not a Blue Lagoon), and let’s explore the chaos and opportunity of the digital world together. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

This week, I’m sitting down with Holly Hayes. She’s been at the top of her game, managing social media for Steven Bartlett, and now she’s making waves at Deer Media, one of the biggest podcast networks out there. Holly knows what it takes to build influence and stay ahead in a fast-changing world. We dig into how podcasting is shaking up the media landscape and why it’s become the go-to platform for real, unfiltered conversations. Holly’s insights are straight from the trenches of two of the most competitive industries out there. If you want to hear what’s really working in content right now or just need a bit of inspiration from someone who’s been there and done it, this is the episode for you. Don’t miss it. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Ever wondered how to turn a sales call into an easy, natural conversation that actually leads to results? In this episode, I’m sharing the exact framework I use to run sales calls that feel less like a pitch and more like a productive chat. We’ll break down the anatomy of a perfect sales call - from doing your prep work and setting the agenda to asking the right questions that get your prospects to reflect on what they really need. I’ll also dive into why explaining less and listening more can completely change the way you approach your calls - and how to present your offer in a way that truly resonates. Whether you’re a coach, consultant, or solopreneur selling your expertise, this is about creating a process that works for both you and your ideal client. So if you're ready to learn how to have better sales conversations that actually convert, this episode is for you. Tune in to make your next sales call your best one yet.

Most small businesses and solopreneurs struggle with marketing. They waste time copying big brands, following flashy trends, and spreading themselves too thin. The result? Burnout, frustration, and little to show for all that effort. Instead of attracting clients, they’re stuck chasing likes and impressions that don’t convert. Imagine pouring hours into LinkedIn, TikTok, or email campaigns, only to see crickets. The competition is fierce, and everyone seems to have a bigger budget, larger teams, and slicker strategies. It feels impossible to stand out. You’re not Coca-Cola or Nike - you’re a small business owner with limited time, budget, and resources. Trying to play the same game as the big players is a guaranteed way to lose. What if you stopped competing on their terms and started playing to your strengths? The secret isn’t about going bigger - it’s about thinking like an underdog. Underdogs know how to be scrappy, focused, and strategic. They don’t waste time mimicking the giants; they carve their own path. With the right framework, you can simplify your marketing, build a loyal audience, and win clients consistently. In this episode, we break down four essential steps to reduce the friction between you and your ideal clients. You’ll learn how to create a clear offer, target the right audience, craft magnetic messaging, and build a time-saving system. This isn’t about working harder - it’s about working smarter, so your efforts actually pay off. Ready to ditch the big-brand playbook and market yourself like an underdog? This approach will change the way you think about marketing forever. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Building a business on LinkedIn isn’t easy. It’s frustrating, confusing, and at times, you’ll wonder why it’s working for everyone else but not you. I’ve spent years going round in circles, trying to figure out what others were doing right while I felt stuck. But eventually, I learned some tough lessons that saved me a lot of time and hassle, and I’m sharing them with you so you don’t have to make the same mistakes. If you want to save time, avoid burnout, and build a business that actually works, you need to start making smarter moves. These seven lessons will help you do exactly that. 1. Don’t let fear of being 'salesy' hold you back When I first started using LinkedIn for business, I was terrified of looking desperate or salesy. I was going through a really tough business split (some of you know the story), and everything felt up in the air. I needed business, but I didn’t want to come across as that pushy person. But here’s what I learned: it’s not about being salesy, it’s about being personal and relevant. I made the mistake of lumping all outreach into one category - the bad, the annoying, and the irrelevant. But I realised, after a lot of time wasted, that it’s not about the outreach - it’s about how you do it. When you research someone, understand what they do, and craft a personal message, people appreciate it. Once I understood this, I started getting better responses. So, don’t be afraid to reach out. Just be targeted. If you do it right, it’s a game-changer. If you want to get clients, stop hiding behind your fear of looking desperate. Take the time to research and reach out in a personal way, and watch the doors open. 2. You don’t need a huge following to get clients I spent a long time thinking that if I could just get more followers, I’d start getting more clients. But the truth is, that doesn’t work. Sure, having a large following looks nice, but what does it matter if most of those followers aren’t interested in what you do? I’ve seen influencers with massive followings struggle because their audience just isn’t the right fit. More followers won’t fix a strategy problem. Focus on getting the right followers. I’d rather have 500 followers who are perfect for what I offer than 50,000 who are just there for motivational quotes. It’s not about numbers - it’s about quality. Stop wasting time trying to reach as many people as possible. Focus on the people who are actually interested in what you offer, and you’ll start getting the results you want. 3. Clarity is everything At first, I thought I was clear about what I was offering. But when I looked at my profile and content through the eyes of a potential client, I realised I wasn’t being clear at all. I was trying to appeal to everyone - business owners, marketers, sales teams. The problem was, each group had different needs and perspectives. I learned that to really speak to someone, I had to be specific about who I was talking to. So, I started tailoring my messages for specific groups. The result? A massive improvement in engagement and responses. If you want to attract clients, you need to make it clear what you do and who you do it for. The more specific you are, the more you’ll stand out and attract the right people. 4. Engagement doesn’t equal success Likes, comments, shares - they all feel good. But I’ve learned that they don’t always lead to clients. I’ve had people with 200,000 followers tell me they’re making no money. I’ve seen people with huge engagement numbers still end up going back to a regular job because they couldn’t convert the engagement into business. The real question is: are the right people engaging with you? If your likes and comments aren’t coming from your ideal clients, they don’t mean much. Engagement isn’t the goal - it’s a tool. Focus on getting the right people to engage with your content, and you’ll see more clients in your pipeline. 5. Content isn’t king - systems are For a long time, I thought content was the key to everything. Post enough, and clients will come to you, right? Well, I learned the hard way that content alone won’t bring in the clients. Sure, content helps you build your authority, but you need a system to convert that content into leads. Without a system in place to handle the inbound interest, content is just fluff. Systems are what bring in the business. The content is just the tool to get you noticed. If you want predictable results, stop relying solely on content. Build a system that converts your content into clients, and you’ll see steady growth. 6. LinkedIn is just a room full of people It’s easy to forget that LinkedIn is full of real people with real needs. When I first started, I focused too much on the numbers and forgot to treat LinkedIn like a room full of people. The best outreach I’ve ever done is when I’ve focused on the individual, taken the time to understand them, and made the message personal. People can tell when you’ve done the work to understand them, as opposed to sendin

Many business owners find themselves working long hours without seeing the income they expected. They’re delivering value but aren’t reaching true financial freedom. Imagine making £100k a year by working just 10 billable hours a week. This isn’t only about raising prices; it’s about positioning yourself effectively, attracting clients who genuinely value your expertise, and building a structure that allows you to earn what you’re truly worth. Without a strategic shift, most business owners will keep working hard without getting closer to real financial independence. In this episode, we’ll explore the mindset shifts, strategies, and client-focused approaches that can help you move from feeling stretched to running a business model that supports a £100k income. You’ll hear the story of a business owner who transformed their approach to ensure every hour is well-compensated. This isn’t about quick wins but about building a sustainable business that respects your time and expertise. If you’re ready to align your business with real financial goals, this episode will give you the insights to start that shift. Listen in to discover how to create a business that finally works for you. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

In this episode, I’m digging into one of the toughest lessons I’ve learned in business: the high cost of people-pleasing. It’s something we all think we can avoid – until we’re knee-deep in projects, saying “yes” to every request, and feeling like our work isn’t even ours anymore. I’ve been there. Burned out. Frustrated. Wondering why the business I built for freedom started to feel like a trap. In this conversation, I get brutally honest about how people-pleasing sneaks in and, before you know it, robs you of your energy, your time, and, frankly, your confidence. I'll take you through the moments I said “yes” when I knew I should have said “no” – and the exact cost of those decisions. But this episode isn’t just my horror stories. I’m sharing what I’ve learned about setting boundaries, the importance of clarity, and why respecting your own expertise is the only way to build something sustainable. Because here’s the thing: clients don’t hire you just to make them happy; they want results – and that only comes when you have the courage to stand firm. This episode is for you if you’ve ever felt: Trapped by client demands Unsure of where to draw the line Tired of putting everyone else first If you’re ready to protect your time, reclaim your work, and create something that works for you, don’t miss this episode. It’s about delivering real value, on your terms, and building a business that truly serves you – without sacrificing your sanity. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

I sit down with Tom Thompson, the guy who’s been working with me behind the scenes on my socials and content at MAVERRIK. We're recording this chat from a motel in Atlanta, and I’ve finally managed to convince him to join me on the podcast. We’re talking all things TikTok – our six-month journey of trying to crack the platform and the rollercoaster ride that comes with it. We dive into the ups and downs of content creation, why some of our TikTok's took off while others totally flopped, and how we’ve been experimenting with trends. You’ll hear about the spontaneous videos we threw together that ended up outperforming the ones we actually planned out. And, of course, we get into the quirks of TikTok’s algorithm – the mystery of why certain posts skyrocket while others fall flat. It’s not just about strategy, though. We talk about the emotional side of creating content, dealing with negativity, and the fine balance between standing out and staying authentic. If you've ever wondered how to keep your sanity while trying to grow on TikTok, this episode will give you a behind-the-scenes look at how we’ve navigated it all. Whether you're already on TikTok or just thinking about giving it a go, you’ll get some practical tips and a few laughs along the way. Tune in to find out how we’ve been using trends to our advantage – and why, sometimes, you just have to keep going and let the numbers speak for themselves. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

In this episode, we’re diving into something that can transform your business – the power of being yourself online. Too many people are afraid to stand out. They try to please everyone, and in doing so, they end up blending in. Here’s the reality: people buy from people. But they won’t buy from you if they don’t believe in you. And they won’t believe in you if they can’t see the real you. Let’s take an extreme example – Donald Trump. Like him or not, his supporters back him because they feel he’s being real. He’s built a fanbase by being bold and unapologetically himself. Now, I’m not suggesting you turn into Trump, but the principle holds - if you want die-hard supporters, you need to be bold. Be real. Be YOU. And guess what? You don’t need thousands of fans. In fact, you probably only need about 100 true supporters to build a thriving business. This episode will challenge you to stop playing it safe. Stop being vanilla. Start owning your personality, your opinions, and the way you do things. When you do this, you’ll start attracting your tribe. People who believe in you, trust you, and buy from you. If you’ve been afraid of being too much, of scaring people off, you’re holding yourself back. The truth is, people will love you more for being yourself. So, are you ready to step up? Tune in and discover why being real is your best marketing strategy. This episode will change the way you think about personal branding and show you how to stand out. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Link to my GPT for you to try: https://chatgpt.com/g/g-K3AIhmLOh-storytelling-posts In this episode, we dive into one of the most powerful strategies for building meaningful connections and attracting clients on LinkedIn - storytelling. But we’re not just talking about any stories; we’re talking about how you can transform your own experiences into highly engaging content with the help of AI. You’ve probably felt the frustration of putting out valuable, well-thought-out posts that don’t quite hit the mark. Meanwhile, others seem to get all the attention with posts that feel far less substantial. So, what’s missing? It’s all about how you connect with your audience on an emotional level - and that’s where storytelling comes in. This episode is packed with insights on how to use AI to enhance your storytelling, making your LinkedIn posts more relatable and impactful. We’ll explore how to tap into your own experiences, turn them into compelling narratives, and engage your audience in a way that’s authentic and drives real results. But there’s more. We’ll also share practical tips on how to integrate these AI-powered strategies into your content creation process, so you can keep your posts fresh and captivating without the overwhelm. Ready to turn your LinkedIn posts into client-attracting stories? --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

We’ve all been there, paralysed by the idea of being told "no" or getting criticised, and it’s easy to let that fear hold us back. Today, I’m sharing my personal journey through this struggle, drawing on years of building my own brand and business on platforms like LinkedIn, where criticism, trolls, and setbacks are part of the daily grind. I’m not here to sugar-coat it – rejection hurts. But over time, I’ve learned that "no" isn’t the end. It’s just part of the process. In this episode, I’ll explore why so many of us let fear stop us from taking action, and how embracing failure can actually be the key to moving forward. You’ll hear some of my own stories, from moments that felt career-ending at the time, to realising that none of them truly mattered in the long run. If you’re stuck because you’re afraid of failing, afraid of hearing "no," or worried about what people might think, this episode is for you. I’m not going to give too much away, but let’s just say you might start looking at rejection a little differently by the end of this one. Let’s get into it --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Struggling to get your services off the ground? Feeling like no matter how much you pitch, clients just aren’t biting? In this episode, we’re unpacking why your offers might be falling flat. Spoiler alert: it’s not about trying more tactics - it’s about fixing what’s broken beneath the surface. From unclear value propositions to targeting the wrong audience, we’re diving into the 8 biggest reasons your sales efforts might be missing the mark. Ever tried explaining your offer and watched as eyes glaze over? That’s a sign your value proposition isn’t connecting. Or maybe you’re talking to everyone and selling to no one? That’s another common trap we’ll explore. What about your positioning - are you blending in with every other service provider, or standing out as the go-to expert? And let’s not forget about your mindset. Do you truly believe in the value you’re offering? Because if you don’t, your prospects can sense it. This episode is packed with the hard truths you need to hear to diagnose why your services aren’t selling and what needs fixing first. Before you dive into more tactics or quick hacks, join me as we break down these 8 fundamental issues that could be costing you sales. Tune in - your sales turnaround starts here. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Sick of battling social media algorithms? In this episode, I’m diving into why building an email list should be your top priority. While social media is great for visibility, it’s not where you build real, lasting relationships. Here’s the deal - you don’t own your audience on social. With one algorithm change, your reach could vanish overnight. But with email? You get direct access to your audience every single time. An email list lets you build a community that’s yours. You can nurture potential clients who aren’t ready to buy right now but might be in the future. You can stay top of mind, share real value, and build trust - all without worrying if today’s post will even get seen. And guess what? I’ll be your first subscriber. If you’re ready to build an audience that’s algorithm-proof and always in your control, this episode is for you. You’ll learn why an email list is like a goldmine of future clients, and how to get started - even if you’re brand new. Don’t leave your business in the hands of social media platforms. Tune in now and let’s start building your email list today. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

You’re showing up on LinkedIn every day - posting, commenting, connecting - but it still feels like you’re getting nowhere. No traction. No leads. No growth. It’s like you’re spinning your wheels, putting in all this effort for zero results. You see others thriving - getting likes, comments, and clients - while you’re left wondering what’s missing. The frustration builds. Self-doubt creeps in. You start questioning whether LinkedIn is even worth your time. But here’s the thing: LinkedIn can be a game-changer... if you avoid a few simple mistakes that might be quietly sabotaging your success. In this episode, I’m breaking down the 9 biggest LinkedIn mistakes that are keeping you stuck. And, more importantly, I’ll show you exactly how to fix them. We’ll dig into what’s really holding you back and how to turn things around - so you can finally start seeing the results you deserve. Ready to make LinkedIn work for you, instead of feeling like it’s working against you? Tune in now. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Many people struggle with low engagement on LinkedIn. They’re pouring time into thoughtful, well-constructed content, only to see minimal interaction or impressions. It’s frustrating, especially when they see others posting casual, less polished content that seems to get traction. The typical advice of "just add more value" doesn’t cut it – there’s a missing piece that most aren’t aware of, something crucial about how LinkedIn actually works. You know the feeling: you spend time crafting insightful posts, sharing knowledge, offering value – and yet, you’re lucky if a few people even give it a like. Meanwhile, someone else’s blurry selfie or simple update blows up with likes and comments. It’s maddening. You’ve tried being consistent, adjusting your messaging, maybe even jumped on the AI trend. Still, it’s as if your content is invisible. You wonder what you’re doing wrong, and why LinkedIn’s algorithm seems to be working against you. It’s time to stop tweaking your content randomly. The solution lies in understanding the mechanics behind visibility on LinkedIn – and it has nothing to do with being more valuable. The secret is mastering how long you can keep people engaged. I use a simple but effective 25-second principle that can dramatically increase your reach. This isn't about writing longer posts or forcing engagement – it’s about understanding how the platform measures attention. Once you apply this, you'll see the difference, and your content will finally get the visibility it deserves. Tune in to learn how you can start applying this today without overhauling your entire strategy. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Are you a solopreneur who’s feeling paralysed by indecision, constantly second-guessing every move in your business? You’ve got the expertise and the drive, but when it comes to making bold moves—whether it’s marketing yourself, pitching to clients, or scaling your income - you’re stuck in analysis paralysis. In this episode of Mindset, Marketing, & Money, we’re digging into why overthinking is holding you back from the freedom and success you’re striving for. We’ll talk about the fear that keeps you hesitating—the fear of making the wrong decision or not being enough - and how that mindset is sabotaging your progress. I’ll share why jumping from one marketing tactic to another, relying on content that’s safe, or waiting for perfect answers from others won’t get you anywhere. Instead, you’ll discover how imperfect action is the key to unlocking your growth, whether that’s through more confident outreach or taking ownership of your brand strategy. This episode is packed with actionable strategies, from setting deadlines that force you to decide to narrowing your options so you can make faster, smarter moves in your business. Most importantly, we’ll dive into how shifting your mindset from cautious to unstoppable can help you get consistent leads, land premium clients, and build the business you truly want - without the overwhelm. If you’re ready to move from stuck to unstoppable, this episode is for you. It’s time to take bold action and finally see the results you’ve been waiting for. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Are you stuck in the hustle, constantly trying to outshine your competition? Do you feel like no matter how loud you shout or how much content you create, it’s never enough to truly stand out? Here’s the truth: competing in an oversaturated market is the slow lane to nowhere. But what if you didn’t have to compete at all? In our latest episode, we’re diving into the secret of breaking free from the noise by becoming a category of one. Imagine a business where you’re not chasing clients or fighting for attention. Instead, clients seek you out because there’s no one else like you. This episode is about helping you build a business that aligns with your biggest dreams, one where your unique strengths, story, and personality are your greatest assets. We’ll walk you through the five key elements that make you impossible to compete with: embracing your personality, narrowing down your audience, solving specific problems, developing your unique methodology, and uniting your clients against a common foe. These aren’t just tactics—they’re a powerful combination that will set you apart and help you lead with confidence. But we don’t stop there. We also tackle the hardest part of this journey—showing up as your real self in a world that’s constantly telling you to blend in. Authenticity is scary, but it’s also the only way to build something meaningful and fulfilling. If you’re ready to stop competing and start leading, this episode is for you. Tune in, and let’s build your category of one. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Are you stuck trying to figure out how to create content that actually engages your audience and drives results? In this episode, I dive deep into my top 20 questions about content creation, answering the most common challenges and concerns I’ve encountered from clients and fellow creators. Whether you’re struggling with what to post, how to convert attention into sales, or how to stay consistent without burning out, this episode has you covered. I break down the essentials of building trust at scale, why it's critical for your brand, and how to make sure your audience is consuming your content—not your competitor's. We also explore the secret to creating content that resonates with your audience on a deeper level, even when you're feeling stuck. You’ll learn how to define your target audience, tap into their specific pain points, and create content that speaks directly to them. Plus, I address questions about balancing quality versus quantity, how to go viral (and whether you even should), and how to repurpose your content without sounding repetitive. If you’ve ever wondered how to make your content strategy work smarter, not harder, I’ll show you exactly how I do it—and how you can too. This episode is packed with practical tips, real-world examples, and proven strategies to help you master content creation, build a loyal following, and scale your business. Whether you’re a seasoned marketer or just starting out, you’ll walk away with actionable insights that will elevate your content game. Listen now to get the answers to the 20 most important questions every content creator needs to know! --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Are you building your business on the back of social media algorithms? Here’s a wake-up call: if you are, you’re playing a losing game. The algorithm isn’t your friend—it’s a ruthless TV producer, using your content to keep users hooked while constantly shifting the rules. One day, your post is flying high, the next, it’s nowhere to be seen. You want to gamble your business on that? In this episode, we’re breaking down why chasing likes and comments is just a game of smoke and mirrors. We’re here to talk real strategy—how to build genuine connections that can’t be taken away by a simple algorithm tweak. We’ll get into the gritty details of why focusing on relationships, not metrics, is the only way to create long-term success online. If you’re done with the rat race and ready to do things differently, this one’s for you. Tune in, subscribe, and get ready to ditch the algorithm and play the long game. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

In this episode, we cut through the noise and take an honest look at the reality of selling online courses. Everyone's heard the alluring promise: create a course once, and make money while you sleep. But is it really that simple? We explore whether the dream of passive income through online courses is a realistic business model or just another myth. I’ll share my personal journey – how back in 2012, I almost jumped into the online course game but held back due to self-doubt. Spoiler: I now see that I might have made a different decision knowing what I know today. We’ll discuss the four key challenges every course creator faces: from generating traffic, managing costs, and breaking through saturated markets, to the often-overlooked issue of shockingly low course completion rates. Is selling an online course really the best way to grow your business, or could a high-ticket package offer more profitability and impact with fewer headaches? Whether you're a business owner considering launching your first course or an entrepreneur looking to diversify your income streams, this episode will help you decide if selling an online course is the right move for your business—or if there’s a better option waiting for you. Tune in for practical insights, hard truths, and strategies to make sure your next step is the most profitable one. If you're serious about scaling your business online, this is an episode you can't afford to miss. Don't forget to subscribe—future episodes will cover more actionable strategies for building your business online, including expert insights on affiliate marketing, email list building, and more! --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

In this special episode, we bring you an edited version of a live audio event where I dive deep into one of the most critical strategies for LinkedIn success: finding hot prospects. If you’ve ever wondered how to turn LinkedIn into a lead-generating machine, this episode is for you. During the live event, I revealed the secrets to identifying two key types of hot prospects on LinkedIn: intent-based and proximity-based. Intent-based prospects are already showing interest in services like yours—they’re the low-hanging fruit you can’t afford to miss. Meanwhile, proximity-based prospects are closer than you think—visiting your profile, engaging with your content, and just a message away from becoming your next client. This isn’t just theory—it's a step-by-step breakdown of how I personally find these prospects week after week, with practical tips you can apply immediately. From using LinkedIn’s search tools to leveraging profile visits and commenting in active groups, you’ll learn how to carve out just 30-40 minutes each week to build a pipeline of hot leads without spamming or cold pitching. We’ve edited the best moments of this live session into a podcast that’s packed with actionable insights, real-life examples, and a no-nonsense approach to LinkedIn lead generation. Plus, I share my thoughts on why finding these hot prospects should be a small, but consistent part of your overall LinkedIn strategy. If you’ve been posting endlessly and getting nowhere, this episode will show you how to flip the script. Don’t miss out on this dynamic, hands-on session that could change the way you approach LinkedIn forever. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Are you dealing with clients who constantly push your boundaries, try to manipulate the situation, or drain your energy? In this episode, I dive deep into the realities of handling difficult clients—and how you can come out on top. From recognizing subtle manipulation tactics to setting firm boundaries that protect your business and your sanity, this conversation is packed with raw, real-life experiences and actionable advice. I share some of my toughest client encounters, the mistakes I made, and the lessons learned. If you're tired of bending over backwards for clients who don’t respect your expertise, this episode is for you. Tune in to learn how to take control, stand your ground, and build healthier, more profitable relationships. Don't miss this no-nonsense guide to protecting your business and your peace of mind—subscribe now and get ready to level up your client game. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

In this episode, I sit down with someone very special—my wife, Louise. She’s typically behind the scenes, but today, she’s sharing her journey of navigating sales, marketing, and growing her own ventures. We dive into her experience with "The Shared Table," a community supper club that brought strangers together to cook and connect, as well as her role in driving growth for our print business. Louise talks about the challenges of starting something from scratch, how she found her audience through grassroots marketing, and the power of building real relationships. She shares how tapping into local networks and being genuine with her audience helped her grow a loyal customer base organically. This conversation isn’t just about business—it’s about creating something bigger than just profit. If you’re a business owner trying to figure out how to connect with your market, or if you’re looking for a more community-driven approach to success, this episode is packed with practical takeaways. Join us as we discuss why trust, longevity, and getting out into the real world are key to building a sustainable business. And hey, if you want to hear more from Louise, let me know! If we get lots of comments and subscriptions, I’ll bring her back to talk about launching her nutrition business and all the ups and downs that come with it. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Feeling like Big Tech's taking more than their fair share? In this episode, we’re diving into how you can keep more of your hard-earned money by cutting down on those software costs. I know I spend too much on subscriptions, do you? Join me and Alexander Golev, Founder of SamExpert, a software asset management company. As we chat about what’s really going on with your software spend. Are you paying for subscriptions you barely use? You’re not alone, and it’s time to put an end to it. Alexander spills the beans on how big businesses are wasting millions and shares how you can keep that cash in your business instead. Think your procurement team’s got it all covered? Well, think again! Even the sharpest teams can get tangled up in Big Tech’s clever deals. We’ll chat about why going it alone isn’t always the best move and how Alexander’s strategies can help you negotiate like a pro. You’ll learn how to spot the tricks vendors use to drain your resources and, more importantly, how to turn the tables and get more bang for your buck. We’ve got real stories of companies that slashed their software costs and turned those savings into growth. Whether you’re tech-savvy or just trying to trim the fat, this episode’s packed with practical tips to help your bottom line. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

In this episode, we're getting real about what it takes to build a personal brand on LinkedIn that doesn’t just look impressive but also brings in the cash. If you think likes and comments are your ticket to success, think again. We’re diving into why all those numbers might not mean much if you’re not converting followers into clients. You’ll hear stories about influencers who have massive engagement but struggle to make a penny—and learn how you can avoid their mistakes. We’ll break down why going beyond generic content is key and how injecting your unique perspective can make all the difference. Discover the power of picking a niche and why focusing on a specific problem you solve can be your secret weapon. It might sound counter-intuitive, but narrowing your focus could open up a world of opportunities and make client acquisition a breeze. We’ll also chat about the fear of missing out on opportunities when you specialise and how to overcome it. Get the lowdown on creating content that attracts attention, nurtures relationships, and seals the deal. Plus, learn the importance of showing up consistently and speaking your audience's language to build trust and credibility. Whether you’re new to the game or looking to sharpen your strategy, this episode is packed with insights to help you stand out and make your LinkedIn presence truly pay off. Tune in to find out how to connect who you are with what you offer and solve the problems your audience cares about. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Struggling to find your first ten clients on LinkedIn? You’re not alone. Many solopreneurs and small business owners get stuck in a cycle of overcomplicating their approach, thinking they need a fancy website or a massive following to succeed. This can lead to frustration and burnout. Imagine feeling confident in your ability to connect with the right people without endless hours wasted on ineffective strategies. The stress of not knowing where your next client will come from can be overwhelming, and it’s easy to feel defeated when you're bombarded with others’ seemingly effortless success stories on social media. Join me on this special 100th episode where I break down a simple, effective strategy to help you land your first ten clients on LinkedIn. You’ll learn how to target the right audience, understand their pain points, and craft a compelling offer that speaks directly to their needs. Say goodbye to unnecessary complications and hello to a straightforward plan that works. Listen now and take the first step towards building a thriving client base!

I'm thrilled to bring you this episode, where we cut through all the noise and get real about what personal branding truly means in 2024. Whether you’re a seasoned pro or just dipping your toes into the world of personal branding, this episode is packed with insights, truths, and practical advice that will transform how you think about your personal brand. We’ve all seen it: the endless diagrams, the celebrity-like projections, and the constant pressure to put on a show. But let’s face it, personal branding has become a bit of a circus. People are tying themselves in knots trying to figure out what it means and how to make it work for them. That's why I’m here to demystify personal branding and give you the tools to create a brand that is genuinely you. In this episode, we dive into the essence of personal branding. It’s not about pretending to be someone you’re not or chasing likes and follows. It’s about creating a character that reflects your true self—your expertise, your stories, and your unique perspective on the world. Think of it as crafting your very own Indiana Jones character, complete with your quirks, values, and backstory. You don’t need to reveal everything, just enough to connect with people and build trust. Trust, my friends, is the currency of the future. In an era where everything is fakeable—followers, reviews, even success—building genuine trust through your personal brand is more critical than ever. It’s about being consistently present and authentic so people know who you are and what you stand for when they need your expertise. We also explore the idea of typecasting yourself in your industry. Just like Liam Neeson found his niche with action-packed roles, you can find your sweet spot by focusing on solving one key problem for your audience. This doesn’t mean limiting yourself but rather creating a strong, memorable brand that people immediately associate with a particular need or expertise. Building a personal brand isn’t about overnight success. It’s a journey, a compounding process that grows and evolves over time. I’ll share how you can document your progress, celebrate your milestones, and keep pushing forward even when it feels like you’re not making much headway. Remember, personal branding is about the long game. Throughout this episode, we’ll discuss how to balance authenticity with professionalism, how to project the right image without losing yourself in the process, and how to stay consistent in a world where attention spans are shorter than ever. So, if you’re ready to step up your personal branding game and create a brand that’s not just seen but truly felt, hit that play button. Let’s embark on this adventure together and unlock the power of personal branding. And hey, if you find value in this episode, please subscribe, leave a comment, and share it with others who might benefit from a fresh take on personal branding.

Join us in this eye-opening episode as we welcome Jeremy Campbell of Black Isle Group, an expert in learning and development, to dissect why most training programs are failing your business. Discover the startling truth behind why so much of what we learn is forgotten within days, and why traditional training methods might be doing more harm than good. Ever wondered why the vast majority of online courses have a completion rate of just 6%? Or why employees return from workshops bursting with enthusiasm, only to slip back into old habits within weeks? Jeremy pulls back the curtain on these issues, revealing that the real challenge begins after the workshop ends. It’s not about ticking a box or having the best content; it’s about embedding that knowledge into daily practice. In this candid conversation, Jeremy shares his journey from HR director to founder of Black Isle Group, driven by a passion to make learning truly impactful. Learn why behavioral change is so tough, how our brains are wired against it, and the small, incremental steps that can lead to lasting improvement. Jeremy also introduces the concept of 'nudges'—small actions that can significantly enhance retention and application of new skills. Whether you’re an HR professional, a team leader, or someone passionate about personal development, this episode is packed with insights. Jeremy's experience and practical advice will help you transform training from a mere formality into a powerful tool for real change.

In this episode, I reflect on a transformative trip to the US, where stepping away from my daily routine allowed me to see things from a fresh perspective. I hope that by sharing my experiences, you too can find inspiration and seize the unexpected opportunities that lie around you. Let’s set the stage. About ten days ago, there was a global IT glitch that disrupted planes, hotels, trains, and major businesses. This chaos was triggered by an error from the cybersecurity company Crowdstrike. I was at the airport during the meltdown, capturing the growing queues and posting the footage on TikTok and Twitter. Within hours, my videos went viral, garnering around 200,000 views on TikTok and 80,000 on Twitter. Suddenly, I was in high demand for TV interviews, reporting live for ITV, BBC, and Sky News. This frenzy showed me how hungry people are for real-time updates during global events. From this unexpected burst of online fame, a company even wanted to buy the rights to my footage. It was a surreal experience, and as I jetted off to the US for a series of workshops, I couldn’t help but reflect on the vast sea of opportunities surrounding us daily. Often, we let the doom and gloom of news and social media convince us that opportunities are scarce, but in reality, they are abundant. As a business owner, you might feel overwhelmed by the notion that there’s a lack of opportunities due to economic challenges. However, the truth is, there are countless opportunities at our fingertips. The key is to recognize and seize them. For instance, I've had scenarios where seemingly insignificant meetings turned into life-changing deals. One coffee meeting, which I almost skipped due to skepticism and past disappointments, led to a project pitch and eventually the biggest deal of my career. This experience taught me that opportunities don’t always come neatly packaged. I've been active on social media for nearly 20 years, posting across various platforms. Recently, someone reached out to me for a meeting after seeing my Twitter posts. Initially, I was hesitant due to the long drive and my past encounters with time-wasters. However, I took the plunge, and although the initial meeting seemed fruitless, it eventually led to a significant project pitch. This was a stark reminder that we must remain open to possibilities, even if they don’t immediately seem promising. One major takeaway from my travels and experiences is the importance of building relationships and personal branding. Being visible and nurturing connections can unlock opportunities that no business plan can predict. Often, we miss these chances because we are too focused on our to-do lists and productivity. For instance, filming a TikTok video at the airport led to my footage being featured on major news outlets. This wasn’t planned or expected, but being in the right place at the right time and sharing my experience created a significant opportunity. It’s crucial to be present and aware, allowing room for these unplanned moments. In summary, as solopreneurs or small business owners, it’s essential to invest time in building relationships and your personal brand. While not every interaction will lead to immediate success, these efforts create a foundation for significant opportunities down the line. Reflect on your approach: are you allowing space for relationship-building and personal branding, or are you too consumed by daily tasks? The unexpected opportunities are often disguised as time-wasters. By staying open and proactive, you can turn these moments into game-changing opportunities. So, take a step back, build those connections, and stay present in the moment – you never know what incredible opportunity might come your way next.

In today's episode, I dive into why reasonable, experienced people struggle on platforms like LinkedIn, Instagram, and beyond. We'll explore the uncomfortable truth that self-promotion is necessary, why boldness beats modesty, and how embracing controversy—without losing your integrity—is crucial. I’ll share personal experiences and actionable insights to help you find and voice your strong opinions, integrate your multiple personas, and build that essential core audience who will value your depth and substance. Tune in to discover how you can effectively navigate the social media landscape, stand out without compromising your values, and ultimately succeed by being unapologetically yourself. If you’ve ever felt sidelined by the noise, this episode is your guide to breaking through. Join me as we unravel the secrets to mastering the art of self-promotion and making your expertise shine in a crowded digital space. Don't miss out—your breakthrough starts here.

In this recent podcast episode, I had the pleasure of hosting Greg Coe, an experienced IT professional and LinkedIn coach. We delved into the nuances of optimizing your LinkedIn profile to stand out in today's competitive job market. Greg, with his extensive background in IT and his side gig with Getlinked.Pro, shared invaluable insights on how to leverage LinkedIn for personal branding and career advancement. One of the key takeaways from our conversation was the importance of a well-crafted LinkedIn profile. Greg emphasized that having a professional headshot, an engaging background photo, and a headline that not only states your current role but also hints at your future ambitions are crucial. These elements are your first impression and can significantly impact a recruiter's decision to delve deeper into your profile. Greg also highlighted the significance of showcasing your achievements succinctly. Instead of writing long paragraphs, he advised using bullet points to list your accomplishments, starting with quantifiable results. This method captures attention and provides a clear picture of your capabilities and successes. For example, stating "229% of quota in sales" immediately draws attention and indicates your performance level. We also discussed the value of recommendations. Greg strongly recommends collecting LinkedIn recommendations as social proof of your skills and work ethic. These testimonials can be repurposed in your CV, adding another layer of credibility. He shared a powerful anecdote about how a well-timed recommendation from a mutual connection helped him secure a job, underscoring the impact of this strategy. In terms of standing out in a crowded market, Greg mentioned the importance of aligning your profile with the keywords and skills relevant to the jobs you're targeting. Recruiters often use LinkedIn like a search engine, filtering profiles based on specific skills. Ensuring these keywords are prominent in your profile can make you easier to find and more attractive to potential employers. Finally, we touched on the proactive use of LinkedIn. Engaging with content, sharing industry insights, and being an advocate for your current employer can all reflect positively on you. This activity demonstrates your enthusiasm and thought leadership, traits highly valued by hiring managers. For anyone looking to refine their LinkedIn profile, Greg's advice is gold. Whether you're actively seeking a new job or just looking to advance your career, optimizing your LinkedIn profile can make a significant difference. If you need personalized guidance, Greg is available through his website, getlinked.pro.

Are you ready to dive into the wild, wacky world of LinkedIn cringe? In this episode, I'm going to explore the peculiar quirks that make LinkedIn both fascinating and, at times, utterly cringeworthy. I'll pull no punches as I dissect the most outrageous posts and trends, from business owners oversharing personal moments to the bizarre stunts people pull for a bit of virtual fame. We’ll uncover why some LinkedIn users think it’s a brilliant idea to post wedding photos with B2B marketing tips or share selfies from the toilet to highlight their non-stop work ethic. I'll delve into the psychology behind these posts, the dopamine rush of going viral, and the harsh reality that fame doesn’t always translate to fortune. If you've ever rolled your eyes at a LinkedIn post or felt second-hand embarrassment for someone else's attempt to go viral, this episode is for you. I’ll offer my candid take on how to navigate LinkedIn’s cringe landscape without losing your credibility or dignity. Tune in for a blend of humour, hard truths, and practical advice on maintaining your professional reputation in the social media jungle. 🔊 Listen now and learn how to keep your LinkedIn game strong without resorting to cringe-worthy tactics!

Join me in this episode as I dive into the most frequently asked questions about LinkedIn, providing actionable insights and busting common myths. Here's what we'll cover in this episode: Where do I start on LinkedIn? What should I post about? Should I post personal content on LinkedIn? How should I outreach to people? Do I need Premium or Sales Navigator? Should I use hashtags on my posts? How do I increase my social selling index? Should I put links in my posts? Do I need a company page? How do I get more engagement and visibility? If you're new to the podcast, hit that follow button and subscribe for more tips on selling through social media, especially LinkedIn.

Holly Hayes worked alongside Steven Bartlett to create, post and manage his social channels. In this episode, Dean talks to Holly and peels back the secrets and insights from running his accounts and the key learnings from Instagram, Tik Tok, LinkedIn and everywhere else.

In the latest episode of my podcast, we dive into a crucial topic: getting noticed on LinkedIn. You’ve been putting in the effort, sharing valuable content, but it seems like your posts are falling flat. So, what’s going wrong? Why isn’t your amazing insight gaining the traction it deserves? Today, we tackle this challenge head-on. First off, it’s essential to separate your emotions from your social media activity. It’s easy to get hooked on the dopamine rush from likes and comments, but that’s not the end goal. Sure, we all want more engagement and followers, but not all engagement is beneficial. You need to know what you want from your content and set clear goals to measure success. Often, the posts that bring in the most leads aren’t the ones that get the most likes. For example, a post that speaks directly to your ideal client’s pain points may perform poorly compared to a motivational quote, but it’s more effective in attracting the right audience. This leads us to the crux of our discussion: the importance of relevance over popularity. To get noticed by the right people, your content must be hyper-relevant. This means understanding your ideal client’s world, their challenges, and how your content can offer solutions. You can’t just appeal to everyone; you need to focus on those who matter most to your business. Think of it this way: Coca-Cola targets the masses, while Rolls Royce targets a niche market. As a solopreneur or small business, you should adopt a Rolls Royce strategy, aiming to influence a specific, valuable audience rather than trying to reach everyone. So, how do you create hyper-relevant content? Start by ensuring that every social post has a clear, targeted message. Use specific language that resonates with your ideal client’s daily struggles. For instance, instead of a generic ”how to be more efficient,” say ”how to get your proposals done when you’re back-to-back on sales calls.” This specificity grabs attention and provides real value. Consistency is key. Content is a long game. While you might not see immediate results, regular, targeted posts will build a relevant audience over time. Remember, it’s not about the number of likes but about getting noticed by those who will pay for your services. For those who want to dive deeper, I’ve got frameworks to help you gain clarity on your ideal clients. DM me, and I’ll send you my clarity framework to get you started. Let’s get your content noticed by the right people and start driving real results.

In this episode, Dean sits down with Cameron Harris, the dynamic Managing Director of TRUTH Fitness, to explore the transformative power of health and fitness for business leaders. With a unique blend of realism and optimism, Cameron delves into the intricacies of his Rapid Results System, designed to fit the hectic schedules of top executives while delivering sustainable health improvements. From habit optimization to tackling the fitness industry's misleading quick-fix culture, Cameron shares his insights and strategies for achieving lasting wellness. Whether you're a CEO struggling to balance work and health or just looking for genuine fitness advice, this episode is packed with valuable nuggets that challenge conventional wisdom and inspire actionable change. Join Dean and Cameron for a candid conversation that goes beyond the gym to address the broader impact of health on leadership and life. Sign up for my email newsletter Https://www.deanseddon.io/signal.

I catch up with Geraldine Spurway and we talk about the realities of being a content creator.

So, a bit of a different episode, I'm breaking down Famous peoples LinkedIn and Personal Brand. We'll start with Rishi Sunak, the UK PM. I tell you what I think of his brand and how he is positioning himself on LinkedIn.

We've all done the crazy things to get our business going. But you can't keep doing the crazy stuff. 43% of solopreneurs in my poll said they started their business to get more flexibility and freedom. Getting consistent flow of leads and clients is critical to that freedom being achieved. So how do we do that? We need to master winning with a simple strategy, get stability in your revenue before you go for the big bold plans. Believe me I've learned this lesson the hard way.

Welcome back to the podcast with your host, Dean Seddon. Today's focus is on unravelling the mystery on how to make money online as a writer. Online writing has experienced an unprecedented boom, leaving many wondering, "How do these people actually make money?" Together, we dive into different ways of monetizing online content and discuss the best practices employed by the most successful people in this space. You'll learn about two primary revenue models to monetize online writing; the back-end model and the front-end model. Both have their nuances, but the difference is essentially who pays and who benefits from your writing - the audience or the sponsor brands. We go through step-by-step how each model works and how beginners and experienced writers can navigate these paths to financial success. Writing online can muster more than generating income from blogs, tweets, and more traditional methods. We're talking online courses, templates, masterclasses - knowledge is a valuable commodity that has thrived for centuries, and the digital age has breathed new life into this trade. What's the secret? Dean shares a comprehensive plan – from defining what to sell, creating the right content, building an email list, and best leveraging social media. Learn how these components work, how they connect, and how they can be maximized. Success is not without work. With a realistic approach and perseverance, you can build a loyal audience and eventually transition into more comfortable and lucrative prospects. The podcast wraps by discussing the challenges and setbacks that you may face and how to overcome them for a thriving writing business that earns. In the end, we emphasize the need for commitment, dedication, and consistency in this liberating journey towards financial freedom. The digital world is overflowing with opportunity – it's the perfect time to start your online writing venture!

This week, I had the opportunity to speak at two events dealing with similar concerns about the use of LinkedIn and social selling. Despite one event catering to large technology businesses and the other to solopreneurs, the problems brought up were oddly similar. Both companies, despite their diverse dynamics, had struggled with leveraging social selling via LinkedIn and were wondering why it simply wasn't working out for them. From attempting to post engaging content, to outbound messaging, and even attending one of LinkedIn's training sessions, the companies couldn't quite grasp how to effectively use the platform for sales. But having worked extensively on these exact issues, it was a situation I relished. It allowed me to share some crucial insights about why such problems occurs, not just to them, but to many others trying to use LinkedIn for sales. LinkedIn, a colossal platform with a billion members, is a fundamental spot for salespeople, marketers, and solopreneurs to start their journey. The focus usually hovers over content, an avenue to get oneself known and visible, with an added eagerness to harness high engagement rates. But it is significant to remember that engagement isn't the be-all and end-all of social selling—resonating deeply with potential customers is. The common mistake that many businesses make with LinkedIn is believing that a higher volume of eyeballs on their content equals more leads. But it is crucial to understand that the key is not in persistent expansion of viewership, but resonating with the target audience. Content alone can't generate sustainable sales; it's shooting out a signal that exactly the right people can pick up, rather than just making more noise that attracts a broader, and consequently more irrelevant, audience. Instead of trying to cover broader demographics hoping to catch the right people, the secret is more in adjusting your frequency, dialling it into a form that speaks exclusively to your ideal customer. LinkedIn's improved algorithm works towards matching relevant content with users who resonate with it. Streamline your content to serve a specific audience rather than all possible audiences to maintain relevance and resonance. Crafting highly targeted content may mean having fewer impressions, but the majority of these impressions will be absolute gold. No matter how broad your service or product offering might be, it is always more effective to present a curated, focused network that avoids confusing your audience and the LinkedIn algorithm. The focus is to encapsulate the needs and interests of one specific audience, with a critical understanding that not all content will be relevant for everybody. Want to know more? Drop me a line deanseddon.io/links

It's Dean here, and today I'm talking about how to create LinkedIn posts for engagement. If you've been wondering why your content isn't hitting the mark or why engagement seems like a distant dream, you're in the right place. I'm unpacking the five critical reasons your LinkedIn posts for engagement might be falling flat and, more importantly, how tiny tweaks can turn things around. First off, let's talk about the elephant in the room: an unfocused network. It's easy to overlook, but who you're connected with on LinkedIn can significantly impact the reach and engagement of your posts. If your network is a mishmash of past and present industries, it's time for a clean-up. Tailoring your network to reflect your current focus ensures your LinkedIn posts for engagement are seen by the right eyes, making all the difference. Next up, an unfocused message. This is a biggie. Trying to appeal to everyone often means you resonate with no one. If you want your LinkedIn posts for engagement to cut through the noise, they need to speak directly to your ideal clients. Make it crystal clear who your content is for, and watch as engagement starts to climb. Now, let's tackle content length. In the fast-paced world of LinkedIn, less is often more. Keeping your posts concise and to the point can help hold your audience's attention, boosting those crucial engagement rates. Remember, overwhelming your audience with too much information can lead to them tuning out, not tuning in. Complexity is another engagement killer. Simple, straightforward content not only performs better but is also more accessible to a wider audience. If you're tackling a big topic, consider breaking it down into a series of posts. This approach keeps your LinkedIn posts for engagement digestible and engaging, encouraging your audience to come back for more. Lastly, the power of discussion cannot be overstated. Posts that invite opinions and foster conversation naturally generate more engagement. Instead of broadcasting information, try to spark a dialogue. Ask questions, share ideas, and encourage your followers to weigh in. This strategy not only boosts engagement but also builds a sense of community around your content. In conclusion, if your LinkedIn posts for engagement aren't performing as well as you'd hoped, don't despair. By focusing on these five areas, you can dramatically increase the impact and reach of your content. Remember, LinkedIn is a powerful tool for connecting with potential clients and building your personal brand, but it requires a strategic approach to truly harness its potential. So, take these tips, apply them to your next posts, and watch as your LinkedIn engagement begins to soar.

Remember the reason why you are doing this. What's your why? ➡️ It's easy to get distracted and pursue the wrong goals ➡️ It's easy to follow someone else's plan for you life ➡️ It's easy to do things for no reason Ignore the noise. Your why is your personal mission. It's the reason you're doing this. There is nothing more powerful, persuasive or engaging than someone on a mission of conviction. Tell the world your why.

Don't believe the nonsense - you want to make social selling work, you need my 5 Point Plan. Connect with me on Instagram, LinkedIn or X to get a copy.

Why is nobody replying? Here is how cold outreach is impacting your response rates. If you want to win more business, the success of your outreach hinges on what happened BEFORE you send the message. How social selling can improve your outreach success.

You've read the gurus post. Their advice is "post great content and you'll get enquiries" That's easy to say when your sat on 174k followers and can sit on LinkedIn for 90 minutes mindlessly replying to comments. The content money machine is a myth. You need a system to help you build your business, win clients and doesn't hinge on being in favour with an algorithm. You need a repeatable process that gets you clients, without overwhelm or sales pitching strangers. You need a system that is consistent and doesn't trash your credibility. That's why I teach people how to use my Educational Selling Method - a way that 854 coaches, consultants and thought leaders have used to spend more time doing what they love and less time selling.