Expert In Demand Podcast With Dean Seddon

If you want to sell more on social media, you need to package up your service or product into a compelling offer. Unfortunately, this is one of the hardest things for small business owners and solopreneurs to do. I walk through some of the common reasons why people fail to sell their services on social media, 90% of the issue is that their offer is the problem.

Does Lilach Bullock really hate social media? Lilach built her personal brand when the twenty-something personal brand influencers we getting baby photos. In this episode, I talk with a Forbes Top 20 Influencer about social media, content and how to avoid the risk of being overly exposed to social media as a source of revenue. Like this podcast, subscribe for more updates at www.deanseddon.io

It's weird to think about social selling as 'old' for some people they are just figuring out what it is, but times move on and the old ways of social selling just won't work successfully and consistently anymore.

Your profile is key to your strategy, so don't ignore it. almost two thirds of LinkedIn users look at profiles before they accept a connection request or respond to a message. Make your value clear. Turn your profile into a landing page

I'm talking about how Lead Magnets can create lead flow in your business. Most businesses don't have a sales problem, they are a lead flow problem. If you want consistent sales, you need consistent leads

Ever find yourself chasing leads with no rhyme or reason? Dive into our latest podcast episode, 3 Lead Generation Principles, and discover the art of sparking curiosity, why you should *only* be selling the next step, and the magic of outcome-specific messaging. Dean Seddon drops some major gems and trust me, you don't want to miss out. If you're itching to master the lead-gen game, especially on platforms like LinkedIn, this one's for you. Hit play and let's get you equipped.

Buyers are spending more time researching and less time talking to sellers. This means they are doing their research without you and if that research checks out, they will make an enquiry. So, how are you helping buyers research you? How are you building trust outside the eco-system of social media? What are you doing to educate your buyers? It's great to build on social, but what happens when the buyer goes to Google? The reality is, buyer behaviour is changing, buyers are more cautious.

Can you really make money from a personal brand? Do you really need to be a celebrity online?

In this episode, I delve into one of the biggest dilemmas faced by business professionals and thought leaders on social media: the fear of oversharing. Have you ever wondered, "What if I give away too much value and potential clients no longer need my services?" It's a common concern, especially when you have a wealth of knowledge to share. But let me tell you - this mindset could be holding you back. I'll be discussing how the fear of oversharing often stems from a scarcity mentality, the belief that you might lose out if you reveal too much. However, I argue that this approach is fundamentally flawed. People don't hire you just for your knowledge; they hire you for the certainty you bring in achieving a desired outcome. Knowledge is abundant and readily available, but it's the implementation and the journey to success where true value lies. In this episode, I share insights from my own experiences and from those of clients who have overcome this fear. We'll explore why holding back can actually cost you more in the long run, and how prolific sharing can position you as the go-to expert in your field. By the end of our discussion, you'll be ready to challenge your mindset and embrace a new approach to sharing your expertise freely and confidently. So, if you've ever felt hesitant about putting your ideas out there, this episode is for you. Join me as we break down the barriers to sharing and discover how to turn your fears into opportunities for growth. Don't miss it - this could be the mindset shift you need to take your business to the next level. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Don't worry, I'm not going to go all Mulder and Scully, but we do need to talk about the ontological shock and how it pertains to our lives and business. Whilst I talk a bit about UFOs and the Us congressional hearings, this is more about how challenging our reality and what we believe about the world can be quite beneficial.

Are you afraid to step out and build a personal brand? In this episode we talk about the fear of self promotion, the frustration of content creators with no experience sharing facile advice and why the only way to get over your fear is to face it. Personal Branding is the key to building recall - being known and remembered by your ideal clients, yet many REAL business owners fear it.

Here is how I grew to a Six-Figure business on LinkedIn. When I started out I was hand to mouth. I needed sales that day or that week. So, I distilled down what I was doing so I could stay alive and start building a business. For me that started with having a clear plan for LinkedIn. As I built the system, we scaled from a small business on the edge to building a business. I went from desperate to in control. Instead of chasing clients, I've got a flow of people who ask for my help. Why? I refined my strategy and executed on it to build for the long term, not just chase the quick wins all the time. Listen to the full episode. Come find me here: https://www.linkedin.com/in/deanseddonio/ Check out the Course: Check out the Six-Figure LinkedIn Course

I’m joined by Sabrina Godden, Creative Director at Vodaphone for an insightful conversation about the challenges brands face connecting with their audiences. As well as how important it is to work together, leverage the right data, and stand out from others. In this episode, we run through… How brands can connect with evolving audiences and overcome the challenges of standing out on social media. The secrets to fostering bravery, creativity, and learning from competitors to elevate your brand. Exploring the agency landscape and uncovering the importance of prioritising quality over quantity.

I catch up with Christine Norton, EMA Sales Leader, Global Strategic Platforms at KPMG International Christine got her break is sales selling photocopiers using old school tactics, now she is working on large-scale complex deals. If you are in sales, this is one podcast episode not to be missed.

When I look at the massive opportunity that LinkedIn Sales Navigator gives to businesses, I see it is hugely under used. Here is the start to a series on leveraging LinkedIn to win more business

It's time to take control of your life and your business. Are you feeling overwhelmed and unsure of how to tackle your new year's resolutions? Don't worry, you're not alone. In this episode, I'm here to give you a friendly kick up the ass to keep you on track and help you build your business in a smarter, more effective way. I Whether you're a seasoned entrepreneur or just starting out, this episode is for anyone looking to work smarter, not harder in 2023. So, put on your game face and let's get started! We guarantee by the end of this episode, you'll be feeling fired up and ready to take on the world. So, what are you waiting for? Hit the play button and let's get to work!

I'm eating my words. I told people LinkedIn Groups were dead and not to bother. Linked Groups have exploded my reach and visibility. You should try them out and what the massive shift they have on your reach, following and engagement. Check out my new mini course ContentLab for LinkedIn

In this episode of the Podcast, we dive into the world of political campaigns and explore how businesses can learn from them to find their message and accelerate growth. We all know that political campaigns are all about messaging. Candidates spend countless hours and resources trying to craft the perfect message that will resonate with their target audience. And it's not just about what they say, but how they say it and when they say it. The key to growing a business is finding your million pound message, a message which resonates with your target audience and projects confidence in your solution. But what many businesses fail to realise is that the same principles apply to them. Finding the right message for your target market is crucial for accelerating growth. And in today's fast-paced and highly competitive business environment, it's more important than ever to get your message right. Think about it: if you're not communicating effectively with your target audience, how can you expect them to engage with your product or service? You need to speak their language and address their pain points in order to build trust and establish yourself as a credible solution.

Dean is joined by Suzanne Lindbergh the Global Head Social Brand Strategy, Social Media and Content, and Influencer/Creator Marketing at Uber. Should social content be scrappy? Or should it be a Hollywood production? Learn how one of the biggest companies online today approaches its social channels and why they do it. You'll also get some great tips to get social content done faster.

In this podcast episode, we'll be discussing the pros and cons of using ChatGPT (AI) to create content for social media. On the pro side, AI can potentially save time and resources by automating the creation of certain types of content, such as simple image posts or short video clips. AI can also be used to analyze user data and identify patterns that can inform the creation of more effective content. On the con side, there are concerns about the accuracy and reliability of AI-generated content, as well as the potential for it to spread misinformation or perpetuate harmful stereotypes. There is also the issue of job displacement, as the use of AI for content creation could potentially lead to the reduction of human labor in certain fields. Overall, the use of AI for content creation is a complex and nuanced topic, and I'll be sharing 3 simple ways ChatGPT can help you create content.

In this Podcast to wrap up 2022, I want to share two big lessons I've learned from posting consistently on social media. I share some of the mistakes I see people make, so you can avoid them and I also share how Twitter got me a 3 year consulting gig, just from content and how I made more than £1 million on LinkedIn from Content

Dean Seddon talks with Sarah Farmer, Global Executive Coach at EMR Consulting Ltd. who provides 1:1 & group development programs for ambitious leaders & business owners. They discuss the benefit and goals of working with an executive coach. What makes a coach effective and what limits CEOs after leaving their top-level positions? Connect on LinkedIn Connect with Sarah Farmer Connect with Dean Seddon

Dean is joined by Luke Tew of Maverrik to talk about repurposing content. How can you make your content last longer, spread your message wider and keep up with everyday posting? Connect with Luke on LinkedIn - https://www.linkedin.com/in/luketew/ Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/

Dean Seddon talks with Terry Chiu, Managing Director of Venture Motion, who builds cloud decision engines and automation solutions for the FinTech, eCommerce, and Professional Services sectors. Ensuring companies get more out of their current processes. In this episode, Dean and Terry discuss how decision engines work, automation, AI, and growing your business with sales. Connect with Terry on LinkedIn - https://www.linkedin.com/in/terrychiu/ Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/

What's stopping you getting clients? What is holding you back from getting progress in your business? In this episode we look at where the problem could be and how unblocking issues can explode your business.

Dean talks with Bob Harper of Agendali. Bob built his own bookkeeping software to make meetings with clients more effective. Dean and Bob talk marketing, sales and finance and answer a few important questions… How do you make your meetings more effective with clients? How should accountants build a relationship with their clients? What business drivers should business owners and CEO be focusing on? Connect with Bob Harper on LinkedIn - https://www.linkedin.com/in/bobharperuk/ Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/

Dean talks with Rob Nicholls, a specialist in Increasing Margins & Profitability for Small Businesses. Answering various questions like… How do you increase the effectiveness of your business? Where is business heading during the looming recession? Can the UK become energy-dependent? Connect with Rob on LinkedIn - https://www.linkedin.com/in/robertrnicholls/ Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/

Why do businesses struggle to get leads?

Dean Seddon talks with Marc Engall, Enterprise Account Executive and CEO of Salient Knives Limited. Marc has recently released a new book titled: Selling The Fundamentals. Throughout this episode, Marc and Dean discuss, what’s changed in sales, where LinkedIn fits in the sales process and what skills a salesperson needs to sell today. Selling The Fundamentals: Get The Book Connect with Marc on LinkedIn Connect with Dean on LinkedIn

Dean is joined by James Rimmer Portfolio Chief Financial Officer and cost management specialist. Dean and James discuss cost savings, budget and recession. Can there be any positives and takeaways from the current world events? How can businesses help themselves navigate their finances today?

Dean talks with David Wood, who has personal experience in scaling and exiting businesses for millions. Currently focusing on coaching business owners on how to grow and scale their businesses. In this episode, Dean and David discuss running a business, David’s story and how to add value to your clients. Connect with David on LinkedIn: https://www.linkedin.com/in/davidjwood01/ Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/

Dean Talks with James Rostance, CEO and Video Case Study Producer at Story Hero®. James leverages the case studies of companies to improve their conversion rates. In this unscripted talk, Dean and James discuss the impact of James’s work and how business owners can use these case studies to place their businesses above the competition. Connect with James on LinkedIn - https://www.linkedin.com/in/jamesrostance/?originalSubdomain=uk Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/

Dean talks with Frazer Fearnhead Director of Blue Silver Consulting. Frazer specialised in Mindset and business success coaching and in this episode, Dean and Frazer talk about Frazers past experience with growing and scaling businesses. As well as the key aspects of growing a business and the mindset you need to have to make it successful. Connect with Frazer on LinkedIn: https://www.linkedin.com/in/frazerfearnhead/ Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/

Dean and Richard Pakey, Franchise Expert, Managing Director of UK & Overseas Franchise Consultants at Lime Licensing Group Together Dean and Richard run through the benefits, trails, and thoughts on business franchising. How they are affected by recent events, and how businesses could leverage franchising for themselves. Connect with Richard on LinkedIn: https://www.linkedin.com/in/richard-pakey-vfp-0b46ab147/ Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/

Dean talks with Kiki Stanton, founder of Kiki Kirby Consultancy & Coaching who specialise in creating high-performing teams, healthier people, better bottom lines through humans and heart-centred approaches. Kiki and Dean discuss bridging the disconnect between burnout and your purpose. This podcast is all about finding the right balance between your goals, time and finding the right coach that can help you achieve it all. Connect with Kiki Stanton on LinkedIn: https://www.linkedin.com/in/kikikirbycoaching/?originalSubdomain=uk

Dean talks with Danny Eycott, Event Video Director at The Content Creatives. This podcast is all about selling and promoting events with video, post-event media strategy, and making your video content sweat. Dean and Danny discuss the importance of capturing your events and how you can make that content feed your marketing time and time again. Connect with Danny on LinkedIn - https://www.linkedin.com/in/daneycott/ Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/

Dean talks with Anastasiya Kelput, founder of Digital Dom, who specialises in helping organisations deliver value at scale by adopting lean, agile org structures and optimising software delivery frameworks. Digital Dom is a bespoke software development house and an engineering powerhouse. In the episode Dean and Anastasiya, discuss digital transformation. How to position your business so the technology works for you and does not become another expense.

In this episode, Dean Seddon is joined by Matthew Birkby who, for the past 15 years, was the Global Head of Media for Electronic Arts (EA). Controlling brand planning and activation for EA’s Multimillion HD portfolio. Dean and Matthew discuss the Metaverse, advertising, blockchain and branding. A bagful of marketing topics and insights. Connect with Matthew Birkby on LinkedIn: https://www.linkedin.com/in/matthewbirkby/ Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/

I did a survey recently and found that the big challenge every business owner is facing is getting more clients and making more money.... but I also found that 30% felt their business was becoming a job. In this episode we look at why taking ownership of the value exchange in your sales, marketing and customer service will make you more money and help you close more clients.

In this episode, we look at LinkedIn Direct Messaging strategy and why most people have it wrong...

Dean Seddon is joined by Duarte Garrido the Head of Social Media at Coca-Cola HBC to discuss sustainability, social media and building trust. How you can use social media to shape the image of your brand, as a business and as a person.

"Teach someone to fish and they'll learn you sell fishing poles". Dean talks with Jarrett Thomas Senior Enterprise Account Manager at Hootsuite. Jarrett runs through his sales journey online, selling on personality and how he managed to sell £70k in two weeks using social selling.

This is the most important episode I'll probably ever produce. Why? Because this is the most important episode, not for me, but for you. For those who have had disappointment in marketing. For those frustrated with inconsistent results. This is it.

5 Reasons You Aren't Getting Inbound Leads There 5 Simple reasons why you aren't getting inbound leads... Sometimes you could have just one little element which is off, which could be holding back the floodgates... Other times, I've met people where they had something wrong in all five areas. Take a look at the carousel and let's fix it. Do you need some help, take a look at my programme we have an intake in May. 💷 Do you want clients Who Want to pay you more? 📅 I'll show you how to achieve it in 90-days or less 👊 Follow for more

Did you know you are probably under charging? If you are selling your skills or expertise, then anything under £250 probably means you have an unscalable business if you are doing 1:1 support. In this episode I unpick the pay-be-the-hour pricing model and show you what is the difference between charging £100 per hour and £250 per hour. Most people don't realise that £100 per an hour even for a solo-coach just won't work or scale up.

What if everything is built on confidence? Might surprise you...but it is.

In this episode we look at the problem of an Ads-first mentality to marketing. PPC is great but when you look at it, it doesn't replace organic success, it extends it. Many are using Ad's at the cost of organic, which in the long run as ad platforms changes, could leave you up the river without a paddle.

In this Episode we look at the mistakes lots of marketers make on social media. I've done these, you've done these and some people are still doing these! But don't worry, you'll be forgiven as these are common mistakes which are easily fixed....

In this episode we look at how to get inbound leads from content and how do you systemise it so you can repeat the process. We discuss the big reason people struggle to get leads and why your value proposition is key to unlocking inbound leads.

What do you need to do to convince people to pay more for your services?