Expert In Demand Podcast With Dean Seddon

Join me in this episode as I dive into the most frequently asked questions about LinkedIn, providing actionable insights and busting common myths. Here's what we'll cover in this episode: Where do I start on LinkedIn? What should I post about? Should I post personal content on LinkedIn? How should I outreach to people? Do I need Premium or Sales Navigator? Should I use hashtags on my posts? How do I increase my social selling index? Should I put links in my posts? Do I need a company page? How do I get more engagement and visibility? If you're new to the podcast, hit that follow button and subscribe for more tips on selling through social media, especially LinkedIn.

Holly Hayes worked alongside Steven Bartlett to create, post and manage his social channels. In this episode, Dean talks to Holly and peels back the secrets and insights from running his accounts and the key learnings from Instagram, Tik Tok, LinkedIn and everywhere else.

In the latest episode of my podcast, we dive into a crucial topic: getting noticed on LinkedIn. You’ve been putting in the effort, sharing valuable content, but it seems like your posts are falling flat. So, what’s going wrong? Why isn’t your amazing insight gaining the traction it deserves? Today, we tackle this challenge head-on. First off, it’s essential to separate your emotions from your social media activity. It’s easy to get hooked on the dopamine rush from likes and comments, but that’s not the end goal. Sure, we all want more engagement and followers, but not all engagement is beneficial. You need to know what you want from your content and set clear goals to measure success. Often, the posts that bring in the most leads aren’t the ones that get the most likes. For example, a post that speaks directly to your ideal client’s pain points may perform poorly compared to a motivational quote, but it’s more effective in attracting the right audience. This leads us to the crux of our discussion: the importance of relevance over popularity. To get noticed by the right people, your content must be hyper-relevant. This means understanding your ideal client’s world, their challenges, and how your content can offer solutions. You can’t just appeal to everyone; you need to focus on those who matter most to your business. Think of it this way: Coca-Cola targets the masses, while Rolls Royce targets a niche market. As a solopreneur or small business, you should adopt a Rolls Royce strategy, aiming to influence a specific, valuable audience rather than trying to reach everyone. So, how do you create hyper-relevant content? Start by ensuring that every social post has a clear, targeted message. Use specific language that resonates with your ideal client’s daily struggles. For instance, instead of a generic ”how to be more efficient,” say ”how to get your proposals done when you’re back-to-back on sales calls.” This specificity grabs attention and provides real value. Consistency is key. Content is a long game. While you might not see immediate results, regular, targeted posts will build a relevant audience over time. Remember, it’s not about the number of likes but about getting noticed by those who will pay for your services. For those who want to dive deeper, I’ve got frameworks to help you gain clarity on your ideal clients. DM me, and I’ll send you my clarity framework to get you started. Let’s get your content noticed by the right people and start driving real results.

In this episode, Dean sits down with Cameron Harris, the dynamic Managing Director of TRUTH Fitness, to explore the transformative power of health and fitness for business leaders. With a unique blend of realism and optimism, Cameron delves into the intricacies of his Rapid Results System, designed to fit the hectic schedules of top executives while delivering sustainable health improvements. From habit optimization to tackling the fitness industry's misleading quick-fix culture, Cameron shares his insights and strategies for achieving lasting wellness. Whether you're a CEO struggling to balance work and health or just looking for genuine fitness advice, this episode is packed with valuable nuggets that challenge conventional wisdom and inspire actionable change. Join Dean and Cameron for a candid conversation that goes beyond the gym to address the broader impact of health on leadership and life. Sign up for my email newsletter Https://www.deanseddon.io/signal.

I catch up with Geraldine Spurway and we talk about the realities of being a content creator.

So, a bit of a different episode, I'm breaking down Famous peoples LinkedIn and Personal Brand. We'll start with Rishi Sunak, the UK PM. I tell you what I think of his brand and how he is positioning himself on LinkedIn.

We've all done the crazy things to get our business going. But you can't keep doing the crazy stuff. 43% of solopreneurs in my poll said they started their business to get more flexibility and freedom. Getting consistent flow of leads and clients is critical to that freedom being achieved. So how do we do that? We need to master winning with a simple strategy, get stability in your revenue before you go for the big bold plans. Believe me I've learned this lesson the hard way.

Welcome back to the podcast with your host, Dean Seddon. Today's focus is on unravelling the mystery on how to make money online as a writer. Online writing has experienced an unprecedented boom, leaving many wondering, "How do these people actually make money?" Together, we dive into different ways of monetizing online content and discuss the best practices employed by the most successful people in this space. You'll learn about two primary revenue models to monetize online writing; the back-end model and the front-end model. Both have their nuances, but the difference is essentially who pays and who benefits from your writing - the audience or the sponsor brands. We go through step-by-step how each model works and how beginners and experienced writers can navigate these paths to financial success. Writing online can muster more than generating income from blogs, tweets, and more traditional methods. We're talking online courses, templates, masterclasses - knowledge is a valuable commodity that has thrived for centuries, and the digital age has breathed new life into this trade. What's the secret? Dean shares a comprehensive plan – from defining what to sell, creating the right content, building an email list, and best leveraging social media. Learn how these components work, how they connect, and how they can be maximized. Success is not without work. With a realistic approach and perseverance, you can build a loyal audience and eventually transition into more comfortable and lucrative prospects. The podcast wraps by discussing the challenges and setbacks that you may face and how to overcome them for a thriving writing business that earns. In the end, we emphasize the need for commitment, dedication, and consistency in this liberating journey towards financial freedom. The digital world is overflowing with opportunity – it's the perfect time to start your online writing venture!

This week, I had the opportunity to speak at two events dealing with similar concerns about the use of LinkedIn and social selling. Despite one event catering to large technology businesses and the other to solopreneurs, the problems brought up were oddly similar. Both companies, despite their diverse dynamics, had struggled with leveraging social selling via LinkedIn and were wondering why it simply wasn't working out for them. From attempting to post engaging content, to outbound messaging, and even attending one of LinkedIn's training sessions, the companies couldn't quite grasp how to effectively use the platform for sales. But having worked extensively on these exact issues, it was a situation I relished. It allowed me to share some crucial insights about why such problems occurs, not just to them, but to many others trying to use LinkedIn for sales. LinkedIn, a colossal platform with a billion members, is a fundamental spot for salespeople, marketers, and solopreneurs to start their journey. The focus usually hovers over content, an avenue to get oneself known and visible, with an added eagerness to harness high engagement rates. But it is significant to remember that engagement isn't the be-all and end-all of social selling—resonating deeply with potential customers is. The common mistake that many businesses make with LinkedIn is believing that a higher volume of eyeballs on their content equals more leads. But it is crucial to understand that the key is not in persistent expansion of viewership, but resonating with the target audience. Content alone can't generate sustainable sales; it's shooting out a signal that exactly the right people can pick up, rather than just making more noise that attracts a broader, and consequently more irrelevant, audience. Instead of trying to cover broader demographics hoping to catch the right people, the secret is more in adjusting your frequency, dialling it into a form that speaks exclusively to your ideal customer. LinkedIn's improved algorithm works towards matching relevant content with users who resonate with it. Streamline your content to serve a specific audience rather than all possible audiences to maintain relevance and resonance. Crafting highly targeted content may mean having fewer impressions, but the majority of these impressions will be absolute gold. No matter how broad your service or product offering might be, it is always more effective to present a curated, focused network that avoids confusing your audience and the LinkedIn algorithm. The focus is to encapsulate the needs and interests of one specific audience, with a critical understanding that not all content will be relevant for everybody. Want to know more? Drop me a line deanseddon.io/links

It's Dean here, and today I'm talking about how to create LinkedIn posts for engagement. If you've been wondering why your content isn't hitting the mark or why engagement seems like a distant dream, you're in the right place. I'm unpacking the five critical reasons your LinkedIn posts for engagement might be falling flat and, more importantly, how tiny tweaks can turn things around. First off, let's talk about the elephant in the room: an unfocused network. It's easy to overlook, but who you're connected with on LinkedIn can significantly impact the reach and engagement of your posts. If your network is a mishmash of past and present industries, it's time for a clean-up. Tailoring your network to reflect your current focus ensures your LinkedIn posts for engagement are seen by the right eyes, making all the difference. Next up, an unfocused message. This is a biggie. Trying to appeal to everyone often means you resonate with no one. If you want your LinkedIn posts for engagement to cut through the noise, they need to speak directly to your ideal clients. Make it crystal clear who your content is for, and watch as engagement starts to climb. Now, let's tackle content length. In the fast-paced world of LinkedIn, less is often more. Keeping your posts concise and to the point can help hold your audience's attention, boosting those crucial engagement rates. Remember, overwhelming your audience with too much information can lead to them tuning out, not tuning in. Complexity is another engagement killer. Simple, straightforward content not only performs better but is also more accessible to a wider audience. If you're tackling a big topic, consider breaking it down into a series of posts. This approach keeps your LinkedIn posts for engagement digestible and engaging, encouraging your audience to come back for more. Lastly, the power of discussion cannot be overstated. Posts that invite opinions and foster conversation naturally generate more engagement. Instead of broadcasting information, try to spark a dialogue. Ask questions, share ideas, and encourage your followers to weigh in. This strategy not only boosts engagement but also builds a sense of community around your content. In conclusion, if your LinkedIn posts for engagement aren't performing as well as you'd hoped, don't despair. By focusing on these five areas, you can dramatically increase the impact and reach of your content. Remember, LinkedIn is a powerful tool for connecting with potential clients and building your personal brand, but it requires a strategic approach to truly harness its potential. So, take these tips, apply them to your next posts, and watch as your LinkedIn engagement begins to soar.

Remember the reason why you are doing this. What's your why? ➡️ It's easy to get distracted and pursue the wrong goals ➡️ It's easy to follow someone else's plan for you life ➡️ It's easy to do things for no reason Ignore the noise. Your why is your personal mission. It's the reason you're doing this. There is nothing more powerful, persuasive or engaging than someone on a mission of conviction. Tell the world your why.

Don't believe the nonsense - you want to make social selling work, you need my 5 Point Plan. Connect with me on Instagram, LinkedIn or X to get a copy.

Why is nobody replying? Here is how cold outreach is impacting your response rates. If you want to win more business, the success of your outreach hinges on what happened BEFORE you send the message. How social selling can improve your outreach success.

You've read the gurus post. Their advice is "post great content and you'll get enquiries" That's easy to say when your sat on 174k followers and can sit on LinkedIn for 90 minutes mindlessly replying to comments. The content money machine is a myth. You need a system to help you build your business, win clients and doesn't hinge on being in favour with an algorithm. You need a repeatable process that gets you clients, without overwhelm or sales pitching strangers. You need a system that is consistent and doesn't trash your credibility. That's why I teach people how to use my Educational Selling Method - a way that 854 coaches, consultants and thought leaders have used to spend more time doing what they love and less time selling.

If you want to sell more on social media, you need to package up your service or product into a compelling offer. Unfortunately, this is one of the hardest things for small business owners and solopreneurs to do. I walk through some of the common reasons why people fail to sell their services on social media, 90% of the issue is that their offer is the problem.

Does Lilach Bullock really hate social media? Lilach built her personal brand when the twenty-something personal brand influencers we getting baby photos. In this episode, I talk with a Forbes Top 20 Influencer about social media, content and how to avoid the risk of being overly exposed to social media as a source of revenue. Like this podcast, subscribe for more updates at www.deanseddon.io

It's weird to think about social selling as 'old' for some people they are just figuring out what it is, but times move on and the old ways of social selling just won't work successfully and consistently anymore.

Your profile is key to your strategy, so don't ignore it. almost two thirds of LinkedIn users look at profiles before they accept a connection request or respond to a message. Make your value clear. Turn your profile into a landing page

I'm talking about how Lead Magnets can create lead flow in your business. Most businesses don't have a sales problem, they are a lead flow problem. If you want consistent sales, you need consistent leads

Ever find yourself chasing leads with no rhyme or reason? Dive into our latest podcast episode, 3 Lead Generation Principles, and discover the art of sparking curiosity, why you should *only* be selling the next step, and the magic of outcome-specific messaging. Dean Seddon drops some major gems and trust me, you don't want to miss out. If you're itching to master the lead-gen game, especially on platforms like LinkedIn, this one's for you. Hit play and let's get you equipped.

Buyers are spending more time researching and less time talking to sellers. This means they are doing their research without you and if that research checks out, they will make an enquiry. So, how are you helping buyers research you? How are you building trust outside the eco-system of social media? What are you doing to educate your buyers? It's great to build on social, but what happens when the buyer goes to Google? The reality is, buyer behaviour is changing, buyers are more cautious.

Can you really make money from a personal brand? Do you really need to be a celebrity online?

In this episode, I delve into one of the biggest dilemmas faced by business professionals and thought leaders on social media: the fear of oversharing. Have you ever wondered, "What if I give away too much value and potential clients no longer need my services?" It's a common concern, especially when you have a wealth of knowledge to share. But let me tell you - this mindset could be holding you back. I'll be discussing how the fear of oversharing often stems from a scarcity mentality, the belief that you might lose out if you reveal too much. However, I argue that this approach is fundamentally flawed. People don't hire you just for your knowledge; they hire you for the certainty you bring in achieving a desired outcome. Knowledge is abundant and readily available, but it's the implementation and the journey to success where true value lies. In this episode, I share insights from my own experiences and from those of clients who have overcome this fear. We'll explore why holding back can actually cost you more in the long run, and how prolific sharing can position you as the go-to expert in your field. By the end of our discussion, you'll be ready to challenge your mindset and embrace a new approach to sharing your expertise freely and confidently. So, if you've ever felt hesitant about putting your ideas out there, this episode is for you. Join me as we break down the barriers to sharing and discover how to turn your fears into opportunities for growth. Don't miss it - this could be the mindset shift you need to take your business to the next level. --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

Don't worry, I'm not going to go all Mulder and Scully, but we do need to talk about the ontological shock and how it pertains to our lives and business. Whilst I talk a bit about UFOs and the Us congressional hearings, this is more about how challenging our reality and what we believe about the world can be quite beneficial.

Are you afraid to step out and build a personal brand? In this episode we talk about the fear of self promotion, the frustration of content creators with no experience sharing facile advice and why the only way to get over your fear is to face it. Personal Branding is the key to building recall - being known and remembered by your ideal clients, yet many REAL business owners fear it.

Here is how I grew to a Six-Figure business on LinkedIn. When I started out I was hand to mouth. I needed sales that day or that week. So, I distilled down what I was doing so I could stay alive and start building a business. For me that started with having a clear plan for LinkedIn. As I built the system, we scaled from a small business on the edge to building a business. I went from desperate to in control. Instead of chasing clients, I've got a flow of people who ask for my help. Why? I refined my strategy and executed on it to build for the long term, not just chase the quick wins all the time. Listen to the full episode. Come find me here: https://www.linkedin.com/in/deanseddonio/ Check out the Course: Check out the Six-Figure LinkedIn Course

I’m joined by Sabrina Godden, Creative Director at Vodaphone for an insightful conversation about the challenges brands face connecting with their audiences. As well as how important it is to work together, leverage the right data, and stand out from others. In this episode, we run through… How brands can connect with evolving audiences and overcome the challenges of standing out on social media. The secrets to fostering bravery, creativity, and learning from competitors to elevate your brand. Exploring the agency landscape and uncovering the importance of prioritising quality over quantity.

I catch up with Christine Norton, EMA Sales Leader, Global Strategic Platforms at KPMG International Christine got her break is sales selling photocopiers using old school tactics, now she is working on large-scale complex deals. If you are in sales, this is one podcast episode not to be missed.

When I look at the massive opportunity that LinkedIn Sales Navigator gives to businesses, I see it is hugely under used. Here is the start to a series on leveraging LinkedIn to win more business

It's time to take control of your life and your business. Are you feeling overwhelmed and unsure of how to tackle your new year's resolutions? Don't worry, you're not alone. In this episode, I'm here to give you a friendly kick up the ass to keep you on track and help you build your business in a smarter, more effective way. I Whether you're a seasoned entrepreneur or just starting out, this episode is for anyone looking to work smarter, not harder in 2023. So, put on your game face and let's get started! We guarantee by the end of this episode, you'll be feeling fired up and ready to take on the world. So, what are you waiting for? Hit the play button and let's get to work!

I'm eating my words. I told people LinkedIn Groups were dead and not to bother. Linked Groups have exploded my reach and visibility. You should try them out and what the massive shift they have on your reach, following and engagement. Check out my new mini course ContentLab for LinkedIn

In this episode of the Podcast, we dive into the world of political campaigns and explore how businesses can learn from them to find their message and accelerate growth. We all know that political campaigns are all about messaging. Candidates spend countless hours and resources trying to craft the perfect message that will resonate with their target audience. And it's not just about what they say, but how they say it and when they say it. The key to growing a business is finding your million pound message, a message which resonates with your target audience and projects confidence in your solution. But what many businesses fail to realise is that the same principles apply to them. Finding the right message for your target market is crucial for accelerating growth. And in today's fast-paced and highly competitive business environment, it's more important than ever to get your message right. Think about it: if you're not communicating effectively with your target audience, how can you expect them to engage with your product or service? You need to speak their language and address their pain points in order to build trust and establish yourself as a credible solution.

Dean is joined by Suzanne Lindbergh the Global Head Social Brand Strategy, Social Media and Content, and Influencer/Creator Marketing at Uber. Should social content be scrappy? Or should it be a Hollywood production? Learn how one of the biggest companies online today approaches its social channels and why they do it. You'll also get some great tips to get social content done faster.

In this podcast episode, we'll be discussing the pros and cons of using ChatGPT (AI) to create content for social media. On the pro side, AI can potentially save time and resources by automating the creation of certain types of content, such as simple image posts or short video clips. AI can also be used to analyze user data and identify patterns that can inform the creation of more effective content. On the con side, there are concerns about the accuracy and reliability of AI-generated content, as well as the potential for it to spread misinformation or perpetuate harmful stereotypes. There is also the issue of job displacement, as the use of AI for content creation could potentially lead to the reduction of human labor in certain fields. Overall, the use of AI for content creation is a complex and nuanced topic, and I'll be sharing 3 simple ways ChatGPT can help you create content.

In this Podcast to wrap up 2022, I want to share two big lessons I've learned from posting consistently on social media. I share some of the mistakes I see people make, so you can avoid them and I also share how Twitter got me a 3 year consulting gig, just from content and how I made more than £1 million on LinkedIn from Content

Dean Seddon talks with Sarah Farmer, Global Executive Coach at EMR Consulting Ltd. who provides 1:1 & group development programs for ambitious leaders & business owners. They discuss the benefit and goals of working with an executive coach. What makes a coach effective and what limits CEOs after leaving their top-level positions? Connect on LinkedIn Connect with Sarah Farmer Connect with Dean Seddon

Dean is joined by Luke Tew of Maverrik to talk about repurposing content. How can you make your content last longer, spread your message wider and keep up with everyday posting? Connect with Luke on LinkedIn - https://www.linkedin.com/in/luketew/ Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/

Dean Seddon talks with Terry Chiu, Managing Director of Venture Motion, who builds cloud decision engines and automation solutions for the FinTech, eCommerce, and Professional Services sectors. Ensuring companies get more out of their current processes. In this episode, Dean and Terry discuss how decision engines work, automation, AI, and growing your business with sales. Connect with Terry on LinkedIn - https://www.linkedin.com/in/terrychiu/ Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/

What's stopping you getting clients? What is holding you back from getting progress in your business? In this episode we look at where the problem could be and how unblocking issues can explode your business.

Dean talks with Bob Harper of Agendali. Bob built his own bookkeeping software to make meetings with clients more effective. Dean and Bob talk marketing, sales and finance and answer a few important questions… How do you make your meetings more effective with clients? How should accountants build a relationship with their clients? What business drivers should business owners and CEO be focusing on? Connect with Bob Harper on LinkedIn - https://www.linkedin.com/in/bobharperuk/ Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/

Dean talks with Rob Nicholls, a specialist in Increasing Margins & Profitability for Small Businesses. Answering various questions like… How do you increase the effectiveness of your business? Where is business heading during the looming recession? Can the UK become energy-dependent? Connect with Rob on LinkedIn - https://www.linkedin.com/in/robertrnicholls/ Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/

Why do businesses struggle to get leads?

Dean Seddon talks with Marc Engall, Enterprise Account Executive and CEO of Salient Knives Limited. Marc has recently released a new book titled: Selling The Fundamentals. Throughout this episode, Marc and Dean discuss, what’s changed in sales, where LinkedIn fits in the sales process and what skills a salesperson needs to sell today. Selling The Fundamentals: Get The Book Connect with Marc on LinkedIn Connect with Dean on LinkedIn

Dean is joined by James Rimmer Portfolio Chief Financial Officer and cost management specialist. Dean and James discuss cost savings, budget and recession. Can there be any positives and takeaways from the current world events? How can businesses help themselves navigate their finances today?

Dean talks with David Wood, who has personal experience in scaling and exiting businesses for millions. Currently focusing on coaching business owners on how to grow and scale their businesses. In this episode, Dean and David discuss running a business, David’s story and how to add value to your clients. Connect with David on LinkedIn: https://www.linkedin.com/in/davidjwood01/ Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/

Dean Talks with James Rostance, CEO and Video Case Study Producer at Story Hero®. James leverages the case studies of companies to improve their conversion rates. In this unscripted talk, Dean and James discuss the impact of James’s work and how business owners can use these case studies to place their businesses above the competition. Connect with James on LinkedIn - https://www.linkedin.com/in/jamesrostance/?originalSubdomain=uk Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/

Dean talks with Frazer Fearnhead Director of Blue Silver Consulting. Frazer specialised in Mindset and business success coaching and in this episode, Dean and Frazer talk about Frazers past experience with growing and scaling businesses. As well as the key aspects of growing a business and the mindset you need to have to make it successful. Connect with Frazer on LinkedIn: https://www.linkedin.com/in/frazerfearnhead/ Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/

Dean and Richard Pakey, Franchise Expert, Managing Director of UK & Overseas Franchise Consultants at Lime Licensing Group Together Dean and Richard run through the benefits, trails, and thoughts on business franchising. How they are affected by recent events, and how businesses could leverage franchising for themselves. Connect with Richard on LinkedIn: https://www.linkedin.com/in/richard-pakey-vfp-0b46ab147/ Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/

Dean talks with Kiki Stanton, founder of Kiki Kirby Consultancy & Coaching who specialise in creating high-performing teams, healthier people, better bottom lines through humans and heart-centred approaches. Kiki and Dean discuss bridging the disconnect between burnout and your purpose. This podcast is all about finding the right balance between your goals, time and finding the right coach that can help you achieve it all. Connect with Kiki Stanton on LinkedIn: https://www.linkedin.com/in/kikikirbycoaching/?originalSubdomain=uk

Dean talks with Danny Eycott, Event Video Director at The Content Creatives. This podcast is all about selling and promoting events with video, post-event media strategy, and making your video content sweat. Dean and Danny discuss the importance of capturing your events and how you can make that content feed your marketing time and time again. Connect with Danny on LinkedIn - https://www.linkedin.com/in/daneycott/ Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/