Expert In Demand Podcast With Dean Seddon

My first business failed because I never decided who I was selling to. I tried different offers, different tactics, different marketing. None of it worked. I ran out of clients, ran out of money and moved back in with my parents. When I built my second business around one specific customer, Christian organisations needing print, I sold it. When I applied the same thinking to Maverrik, I scaled it to $2 million. In this episode I walk you through: How to choose your best fit customer using your past clients and experience How to validate they actually have the problem you solve using Reddit and Answer the Public How to find them online in enough volume to build a real pipeline If your marketing isn't working, it usually traces back to this one thing. This episode shows you how to sort it out.

Everyone is telling you AI will transform your business. 95% of AI projects deliver no value. The outreach it generates is spotted a mile away. And the tools you're paying for are losing money just to keep you subscribed. In this episode I give you my honest take on AI after testing tools, watching the hype, and deciding where I'm actually placing my bets. You'll hear: Why AI is the average of the internet and what that means for you The outreach patterns that are killing people's reputations right now Why the AI business model is broken and what happens next The two types of people AI will sort out, and which one you want to be Where the real opportunity sits as AI adoption grows This is not an anti-AI rant. I use it every day. But if you're making business decisions based on what you see in the feed, you need to hear this first.

I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble. It didn't become a bestseller. My book: https://amzn.eu/d/09IOKbLt Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell. In this episode I cover: Why the cover, title, and back description do more selling than you think The cold audience problem most authors never consider Why organic social will not save a low-ticket product launch When to sell a book and when to give it away free The one strategy that makes a short book work harder than a full one If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.

If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that. Most business owners live on referrals until they dry up. Then they panic. Set massive outbound targets. Hate every minute of it. Get nothing back. Quit within a fortnight. Paul Owen knows this pattern well. He was broke at 32. Earning £8k a year doing data entry. £30k in credit card debt. Sleeping on a mate's bedroom floor. Three years after getting his first sales job, he was debt free and building the business he runs today, training sales teams across the world. In this episode, Paul shares the three things he tells every business owner who needs to fill their pipeline now. Why the first step has nothing to do with picking up the phone. The weekly number that makes outbound feel doable instead of draining. And why most people never build the one thing that takes someone from "sounds interesting" to "here's my money."

I was crippled by content creation for years. Staring at blank pages. Searching for something original that nobody had ever said before. It nearly stopped me putting anything out there at all. Then I cracked it. Three frameworks that give me hundreds of ideas from a handful of topics. In this episode I'm sharing my APE framework, the TASTE formula, and how I split content into attract, nurture and convert so every post has a purpose. The same system I use with my clients at Salesforce, Microsoft and Citibank. You'll never stare at a blank page again. Hit play.

Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever. And results are getting worse, not better. In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead. You'll hear: Why your prospects spot automated outreach instantly, even when it mentions their name, company and latest LinkedIn post The real numbers: how 5 ultra human outreaches are outperforming thousands of automated messages How one of my clients hit a 30% response rate by going one to one Why salespeople who rely on automation are putting their careers at risk The simple maths behind booking 3 meetings a day in 90 minutes What driverless taxis in Phoenix taught me about the future of sales roles If you're a salesperson, sales leader or business owner who feels like outreach is getting harder, this episode explains why and gives you the fix.

Most LinkedIn creators think more followers and more engagement equals more money. It doesn't. In this episode I walk through the full maths behind my $1M year on LinkedIn, including my offer stack, the four client paths I run every week, and why I only need 20 clients and 60 meetings to hit my number.

I sat down with Kris Ward who went from working 16 hour days to six, and built a business that runs without her. She was pulled away from her business for two years to care for her husband during his cancer journey. When she returned, her clients had no idea she'd been gone. That's when she realised what she'd built was different. One of her clients quadrupled her income while cutting her hours after her cortisol levels had got so high she needed medication. Within a year, that same client took a month off in Costa Rica with no WiFi and her VA ran the business without her. In this episode, you'll learn why your to-do list is draining you even when you're not working. Why writing instructions for your VA gets you lost and what to do instead. The hidden problems with VA agencies that nobody tells you about. Why are you doing 10 dollar tasks when you should be doing 1000 dollar work. And the simple screen recording method that works better than any 52 page manual. If you've ever thought it's quicker to just do it myself, this conversation will change how you think about getting help.