Episode 171
I Published a Book. Here's What Went Wrong.
Expert In Demand Podcast With Dean Seddon
March 29, 202619m 11s
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Show Notes
I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble.
It didn't become a bestseller.
My book:
https://amzn.eu/d/09IOKbLt
Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell.
In this episode I cover:
- Why the cover, title, and back description do more selling than you think
- The cold audience problem most authors never consider
- Why organic social will not save a low-ticket product launch
- When to sell a book and when to give it away free
- The one strategy that makes a short book work harder than a full one
If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.