Ecommerce Marketing School
715 episodes — Page 13 of 15
Ep 116How To Use Free Shipping As Your #1 Upsell Method (with Lucas Walker) #57
Follow Lucas on TwitterGorgiasTreats Happen
Ep 115Connor’s Love-Hate Relationship With Amazon After Selling 250,000+ Products #56
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Ep 114Why Hype & Exclusivity Will Help You Win BFCM In 2020 (with Kurt Elster) #55
Follow Kurt Elster on TwitterCheck out The Unofficial Shopify Podcast
Ep 1135 Ways Every Shopify Brand Should Be Using Privy #54
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing HandbookBFCM resources
Ep 112How NUGGS Drives Repeat Purchases With This Email #53
NUGGSFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing HandbookBFCM resources
Ep 111Introducing Privy’s Starter Program And A Shopify Compass Course For List Growth #52
Follow Ben on TwitterThe Privy Starter ProgramBen’s Shopify Compass Course Join The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 110Our Biggest Announcement Ever: What You Need To Know About All 3 Things We're Launching Today
Join us today at 1pm ET for an exclusive offer (it only lasts for 1 HOUR)The Privy Starter ProgramThe Ecommerce Marketing CommunityGet The Ecommerce Marketing Handbook
Ep 109The GIF Idea You Should Steal From Canva #51
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 107How Rhone Wins With Content And Community (with Adam Bridegan)
By the time he started at Rhone, Adam already had some serious marketing experience (he was at Priceline before, where he was spending millions of dollars a month on their digital marketing). But when he started at Rhone, it was a totally different ballgame. On this episodes, he shares:Why they’ve prioritized content since day 1.How to use content to learn about your customers.Why you should focus on building a brand first.Show Notes & Links:[2:33] What their marketing team looks like.[8:06] The books that changed his outlook.[10:01] Why he still reads every single review that comes through.[14:01] How to think about content from the very beginning.[27:42] BFCM advice.
Ep 108How A Brand With 356k+ Instagram Followers Builds Real Connections #50
EBella DoñaBella Doña on InstagramFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 106Our Book Is Here In 5 Days. Here’s A Sneak Peak At One Ben’s Favorite Chapters. #49
Fix My ChurnFollow Val on TwitterFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 105The Team Behind DUDE Wipes Crushes Marketing With Creativity & Entertainment #48
ECheck out DUDE Products and follow them on social to get 🔥 marketing ideas.Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 104This Privy Superstar Has 3 Shopify Stores. Here’s His Plan For BFCM. #47
Follow Ben on TwitterFollow Connor on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 1033 Ways To Drive Sales With Targeted Popups #46
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 101Goldleaf's Recipe For Growing Organic Traffic For Shopify Stores (with Charlie McElroy)
ESEO is incredibly powerful. If you're willing to put in the time and understand that it's not going to be an overnight success. But over time, it can pay off in a big way. On this episode, Charlie shares:The power of partnering with like-minded brands.How to get free press.Where to start if you’re new to SEO. Show Notes & Links:[7:26] Why they’ve focused on content from the beginning.[10:43] One of their most successful partnerships.[13:12] How they think about keywords.[16:53] How to create killer content with a small team.[21:35] The benefits of building organic traffic.GoldleafDave Gerhardt on TwitterThe Ecommerce Marketing Show Home
Ep 102Popups Are Not A Dirty Word. Here's Why They Matter. #45
EFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 100To Amazon Or Not to Amazon? What You Should Know Before Taking The Leap. #44
Show Notes & Links:Michael Parker on TwitterLuminAIDJu Rhyu on TwitterHero CosmeticsFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 99A/B Testing: When To Run Them And 3 Examples From Our Customers #43
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 97How We Got Shopify’s COO To Write The Foreword Of Our Book With 1 Tweet
When we asked Ben who he'd get to write the book foreword in a dream scenario, he said Harley Finkelstein, the COO of Shopify, hands down. But he didn't really think we could make that happen. That's when Dave decided to take matters into his own hands and leverage the power of Twitter to try to get Harley involved. Less than 10 minutes later, Harley was in. Here's how it went down. Head to privy.com/book to join the waitlist with 2,100+ others.
Ep 98Native Deodorant: A Guest Teardown (with Jon MacDonald) #42
Follow Jon on TwitterThe GoodFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 96The BFCM Bootcamp To Help You Drive More Sales This Season #41
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing HandbookBFCM resources
Ep 95Outer Aisle’s Secrets to 5000% Growth in 3 Years (with Vasa Martinez)
Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares:The impact influencers have had on their growth.Why you need to nail your reasons to believe.Why your emails should be trending, relevant, or convenient.How to think about rewarding loyal customers vs. brand new ones.Show Notes & Links:[5:23] What’s the playbook at Outer Aisle?[8:41] The most important place for new brands to start.[10:26] Why Instagram is such a great channel.[11:33] Outer Aisle’s reasons to believe.[13:03] A framework for creating your brand’s reasons to believe.[14:08] How often do you launch campaigns?[16:38] Building that creative muscle.[20:17] The types of emails every brand should send.[23:00] The biggest mistakes brands often make.[26:23] Their abandoned cart email flow.[28:59] How to use text and email together.[30:07] The best campaign he ever ran.[32:08] Finding the right influencers.Outer AisleGrowthbusterDave Gerhardt on TwitterThe Ecommerce Marketing Show Home
Ep 94Quick Wins For Improving Your Shopify Store: Ecommerce Marketing Audit Part 5 #40
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Ep 93How To Crush It On Instagram: Ecommerce Marketing Audit Part 4 #39
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 91How To Increase Your Average Order Value: Secrets From The Masterminds at DBNY [Summer of Growth #4]
So what really moves the needle when it comes to increasing AOV for your ecommerce brand? Amlan Das and Cameron Matthews help solve this problem every day. On this episode, they share:How one brand quadrupled AOV.The (almost) surefire way to increase AOV.2 brands with 🔥 bundling strategies.The math you need to know cold before testing new offers.Show Notes & Links:[3:09] What is AOV and why is it so important to growth?[4:46] How to balance discounting with a consistent AOV.[9:59] Go-to plays to increase AOV?[15:43] AOV success stories.[21:33] Why a dollar amount discount might perform better than a percentage off.[32:07] Why bundling can have such an impact on AOV.[40:03] How Privy can help you increase AOV.DBNYAmlan Das on TwitterContact CameronDan Murphy on TwitterThe Ecommerce Marketing Show Home
Ep 92Knowing Your Email Stats And What To Look For: Ecommerce Marketing Audit Part 3 #38
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 90A Shopify Analytics Primer: Ecommerce Marketing Audit Part 2 #37
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 89An Introduction To Google Analytics For Your Shopify Store: Ecommerce Marketing Audit Part 1 #36
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 87How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz)
EStarting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares:The launch ad they’re still running a year later.How to build trust with your audience from the very beginning.How to get 20-30 pieces of user-generated content (UGC) every day.Why discounts are the right move for their brand.Show Notes & Links[6:25] How did your marketing background help when you were getting started?[8:03] What did the launch look like?[10:05] How to get social proof without any customers.[13:41] Coming up with an initial ad budget.[16:32] How they sustain the momentum through marketing.[18:30] How to get insane UGC.[26:15] The best campaign you’ve ever run.[28:16] What’s the case for running discounts?West & WillowBen Lebowitz on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show Home
Ep 88How To Get More Reviews For Your Shopify Store (with Junip’s CEO) #35
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 86Advanced Cart Savers: How To Use Targeting To Run Different Offers So You Can Save More Sales #34
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 85This Brand Was Able To Identify 4x More Abandoned Carts And Recover $250,000. Here’s How. #33
ELori Wall BedsFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 81We Talked To 17 Of The Biggest Names In Ecommerce For Our Book. Here They Are.
In case you missed it, we wrote a book. It's launching next month, and it's called The Ecommerce Marketing Handbook. It's everything you need to grow your business from $0 to $1 million in sales and we talked to some of the best ecommerce experts out there. From Ezra Firestone, to Kurt Elster, to Vivian Kaye, we can't wait to share their secrets to success with you. Go to the blog to check out all 17 experts and head to privy.com/book to be the first to know when it's here.
Ep 84You Need Amazing Support For Your Brand. Here’s Why It Matters – Especially In The Early Days. #32
EFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 83PSA! BFCM Is Just A Couple Months Away – How Are You Prepping? #31
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 82E-Commerce Day: Prep For BFCM With 50+ Industry Experts (And It's Free)
On October 1st, 50+ ecommerce experts will be sharing their insights at E-commerce Day. It's a free, online event where you'll learn from some of the smartest people in the industry. Think entrepreneurs like Rebecca Minkoff and leaders from companies like Shopify, Facebook, and Google. Go to e-commerceday.com to register.
Ep 80Should You Offer Free Shipping? This Formula Will Help You Set The Right Threshold. #30
Follow Ben on TwitterFree Shipping BarJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 792 Brands With Killer 404 Pages (And How You Can Build Your Own) #29
Great 404 page example from Boom! By Cindy Joseph Another great example from ShinestyFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing HandbookBFCM resources
Ep 78There Are 6 Display Types, But Which Are Best For Growing Your Email List? #28
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Ep 77Savannah Sanchez’s Secret For Creating Ads That Convert #27
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Ep 76How To Turn Your Email List Into Sales For Your Shopify Store #26
Follow Ben on TwitterFollow Connor on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 75The Only Time You’ll Have A 100% Open Rate: 2 Secrets To A Killer Unboxing Experience #25
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 74Master vs. Unique Coupon Codes: How To Use An Expiration To Drive Urgency #24
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 73Be Where Your Customers Are: The Power Of Being Specific #23
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 72Surprise! We Wrote A Book To Help You Scale From $0 To $1M In Sales: Introducing The Ecommerce Marketing Handbook
EThere’s a lot of information out there about growing your ecommerce brand. But there’s not a single guide that has it all in one place. That’s why we wrote The Ecommerce Marketing Handbook – the book with everything you need to grow your business from $0 to $1 million in sales. Go to privy.com/book to join the waitlist and be the first to know when it's available.
Ep 71How To Write A Winning Subject Line: The 5 Laws You Need To Follow #22
EFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 70A Single Channel Can Get Any Business To $10M: Stop Chasing New Opportunities #21
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 69How To Invest In Your Brand As A Bootstrapped Founder (with Lisa Mattam)
Your customers want to know they're buying from a real person. They want to see the face behind the brand. They want to know your why. That's exactly what Lisa has done at Sahajan. On this episode, she shares:Why you need to set aside budget for brand building.What Lululemon taught her about brand.How to think about storytelling and bundling.Telling the same story across every channel.Show Notes & Links[1:44] Why you need other entrepreneur friends.[3:54] The advice that worked for larger brands that didn’t work at Sahajan.[9:46] How to approach marketing as a bootstrapped founder.[18:09] Sahajan’s always-on marketing campaigns.[22:33] How they roll out a new bundle.[23:27] Their ad strategy.[24:19] Their email strategy.[25:43] What makes their product pages so good.[32:59] Their best marketing campaign.SahajanLisa Mattam on TwitterDave Gerhardt on TwitterThe Ecommerce Marketing Show HomeUse code PRIVY15 through 12/31/20 for 15% off your Sahajan purchase.
Ep 68The 2-Step Playbook For Confirming Your Email Opt-ins #20
Follow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook
Ep 67Why You Should Be Using Tabs With Your Popups: How One Brand Got An Extra 1k Subscribers In 30 Days #19
EFollow Ben on TwitterJoin The Ecommerce Marketing CommunityCheck out our book, The Ecommerce Marketing Handbook