Episode 69
How To Invest In Your Brand As A Bootstrapped Founder (with Lisa Mattam)
When Lisa Mattam came home to find her daughter had slathered skincare products all over her face, her first thought was, “Oh no - what are those chemicals doing to her?” And that’s when she realized it was time for a change. So she created her own skinca
August 21, 202040m 1s
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Show Notes
Your customers want to know they're buying from a real person. They want to see the face behind the brand. They want to know your why. That's exactly what Lisa has done at Sahajan. On this episode, she shares:
- Why you need to set aside budget for brand building.
- What Lululemon taught her about brand.
- How to think about storytelling and bundling.
- Telling the same story across every channel.
Show Notes & Links
- [1:44] Why you need other entrepreneur friends.
- [3:54] The advice that worked for larger brands that didn’t work at Sahajan.
- [9:46] How to approach marketing as a bootstrapped founder.
- [18:09] Sahajan’s always-on marketing campaigns.
- [22:33] How they roll out a new bundle.
- [23:27] Their ad strategy.
- [24:19] Their email strategy.
- [25:43] What makes their product pages so good.
- [32:59] Their best marketing campaign.
- Sahajan
- Lisa Mattam on Twitter
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home
- Use code PRIVY15 through 12/31/20 for 15% off your Sahajan purchase.
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales