Episode 87
How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz)
Ben Lebowitz started West & Willow, a modern pet portrait brand, less than a year ago. And when he started, he knew it was a crowded market. But he saw an opportunity to build a real brand in the space. And he had the perfect background to make it hap
September 11, 202031m 43sExplicit
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Show Notes
Starting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares:
- The launch ad they’re still running a year later.
- How to build trust with your audience from the very beginning.
- How to get 20-30 pieces of user-generated content (UGC) every day.
- Why discounts are the right move for their brand.
Show Notes & Links
- [6:25] How did your marketing background help when you were getting started?
- [8:03] What did the launch look like?
- [10:05] How to get social proof without any customers.
- [13:41] Coming up with an initial ad budget.
- [16:32] How they sustain the momentum through marketing.
- [18:30] How to get insane UGC.
- [26:15] The best campaign you’ve ever run.
- [28:16] What’s the case for running discounts?
- West & Willow
- Ben Lebowitz on Twitter
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales