Episode 95
Outer Aisle’s Secrets to 5000% Growth in 3 Years (with Vasa Martinez)
What would giving away 100 influencer kits every month do for your brand? That’s been a huge part of Outer Aisle’s growth over the last 3 years. And in that timeframe, they’ve grown 5000% (that’s not a typo). But they don’t have a set-it-and-forget-it men
September 18, 202035m 37s
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Show Notes
Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares:
- The impact influencers have had on their growth.
- Why you need to nail your reasons to believe.
- Why your emails should be trending, relevant, or convenient.
- How to think about rewarding loyal customers vs. brand new ones.
Show Notes & Links:
- [5:23] What’s the playbook at Outer Aisle?
- [8:41] The most important place for new brands to start.
- [10:26] Why Instagram is such a great channel.
- [11:33] Outer Aisle’s reasons to believe.
- [13:03] A framework for creating your brand’s reasons to believe.
- [14:08] How often do you launch campaigns?
- [16:38] Building that creative muscle.
- [20:17] The types of emails every brand should send.
- [23:00] The biggest mistakes brands often make.
- [26:23] Their abandoned cart email flow.
- [28:59] How to use text and email together.
- [30:07] The best campaign he ever ran.
- [32:08] Finding the right influencers.
- Outer Aisle
- Growthbuster
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales