How Rhone Wins With Content And Community (with Adam Bridegan)
What if you were so dedicated to your marketing that you completely transformed your lifestyle to understand your customer? That's exactly what Adam Bridegan did for Rhone. He changed his diet, sleeping patterns, and workouts, all in the name of understan
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Show Notes
By the time he started at Rhone, Adam already had some serious marketing experience (he was at Priceline before, where he was spending millions of dollars a month on their digital marketing). But when he started at Rhone, it was a totally different ballgame. On this episodes, he shares:
- Why they’ve prioritized content since day 1.
- How to use content to learn about your customers.
- Why you should focus on building a brand first.
Show Notes & Links:
- [2:33] What their marketing team looks like.
- [8:06] The books that changed his outlook.
- [10:01] Why he still reads every single review that comes through.
- [14:01] How to think about content from the very beginning.
- [27:42] BFCM advice.