Content is for Closers

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

Show notes* (*all in Drake Lyrics):* (9:23) Whitney’s really big team, they need some really big rings* (14:06) Started at the bottom (as an ESPN intern), now she’s here* (25:32) Is anything I’m doing (building a) brand? Brand new, brand new* (35:02) She manages the friends that she grew up with (here’s how)* (46:02) Have You HeardLinks & Resources: Whitney’s Book: You are the First YouFollow Whitney on TwitterForm Director for Google Workspace

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

Highlights of this conversation include: * (8:17) Why Landon started his “In Their 20s” show* (12:12) Three keys to creating valuable content for your audience* (15:32) How Landon has managed grieving the passing of his co-founder while continuing to grow the brand* (22:02) How to get A-List celebrities to join your show* (28:09) How to get earned media attention for your show* (28:09) Have You HeardLinks & Resources: In Their 20’s (Landon’s Show)Follow Landon on TwitterFlorin Pop Income ReportRecess Therapy

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

Show notes:* (2:17) How employee personalities affect team building* (9:12) Communicating value propositions when the product is constantly evolving at a startup* (15:09) How winning awards generate employee excitement despite working in a “boring” industry* (15:09) How winning awards generate employee excitement despite working in a “boring” industry* (23:09) Have you Heard?Links & Resources: Text RequestBuild Your Queue (Kenneth’s Show)Affinity PublisherUse Cameo to get famous spokespeople

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. #content #entrepreneurship #contentmarketing #closer Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... Support the pod by spreading the word. Use this link to share: www.contentisforclosers.comHave you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.#content #entrepreneurship #contentmarketing #closerWant to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...Support the pod by spreading the word. Use this link to share: www.contentisforclosers.comHave you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Show notes:* (5:23) What is the Sasha Group? * (11:17) How to get a conversation with GaryVee!* (16:20) The playbook any company can use to create 100s of pieces of content per week* (21:10) The only companies that should be using TikTok* (28:07) How to help your team create more* (35:00) Have You Heard?Links & Resources: Sasha GroupBuilding While Flying (Mickey’s Show)CanvaPoet.SoClassic BMW TikTok channel

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.-#content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights in this conversation include:(8:44) How to win on Twitter (build an engaged audience)(14:17) Where Tony finds viral content ideas(18:20) Going all in on one platform to grow before you diversify(32:10) How Tony would spend $150k on content marketing(41:07) Have you Heard? Social Media Marketing Podcast & Overcast.FM---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.---------Show notes:* (8:44) How to win on Twitter (build an engaged audience)* (14:17) Where Tony finds viral content ideas * (18:20) Going all in on one platform to grow before you diversify* (32:10) How Tony would spend $150k on content marketing* (41:07) Have you Heard? Social Media Marketing Podcast & Overcast.FM Links & Resources: A Quick Timeout (Tony’s Coaching Podcast)Follow Tony on TwitterSocial Media Marketing PodcastOvercast.FM

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. -#content #entrepreneurship #contentmarketing #closer- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively-#content #entrepreneurship #contentmarketing #closer-* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Topics in our conversation included: (2:10) How does community building affect the bottom line? (5:52) What does building a community for a brand look like practically? (11:17) How to find community ambassadors who can help make relevant content on behalf of your brand(19:06) How Nicole would spend $150k on content marketing(23:00) The role email plays in community building(39:30) Have you Heard? Wyze + Rise and Fall of Mars HillLinks & Resources: Nicole’s Podcast______________________* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.-#content #entrepreneurship #contentmarketing #closer-* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

"content snacks" are short daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

In this conversation, we talked about: (2:30) What we’d do if we weren’t marketers (trigger warning for pilots)(6:20) What is Rudderstack?(11:10) How to train your team to create content for you(15:05) Content creation process guaranteed to resonate with customers(23:33) “Greatest hits” start working just as you’re tired of them(25:12) How to grow a brick & mortar business(31:30) How Eric would spend $150k for content marketing(39:30) Have you Heard? Wyze + Rise and Fall of Mars HillLinks & Resources: Pomp PodcastMy First MillionWyze HeadphonesRise and Fall of Mars Hill---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.---------

Topics in our conversation include: (1:36) The best content each of us has ever created(5:19) How we generated millions after previous content failures (9:30) How to establish messaging that will let your content close(17:05) Real, local companies who are driving $$$ thru content(20:33) Have you Heard? Clickup + Henry BelcasterLinks & Resources: “The Stain” horror Film TrailerSmall Home Big PlansDonald Miller StorybrandPark HowellClick UpHenry BelcasterWant to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855Support the pod by spreading the word. Use this link to share: www.contentisforclosers.comHave you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

On this episode, Adam talks to Leighton Taylor from Envision.io about where eCommerce is heading, how you can leverage it for your business, and a practical guide to building a customer-centered eCommerce experience for your business. Leighton is an experienced designer and entrepreneur who has built his company by serving helping other businesses build six or seven figure companies on Shopify. The discussion includes: How Leighton built his eCommerce business from scratch The exact toolset he uses to build 6 or 7 figure client eComm experiences Other tools for automation & customer support A playbook on how to get started for entrepreneurs growing an eCommerce brand The post Building a Customer-Centered eCommerce Experience with Leighton Taylor appeared first on Digitalism.

On this episode, Adam dives into why storytelling is so often done poorly in content campaigns and how to craft a compelling story that sells. Ad mentioned on the show: WATCH HERE The post Most Storytelling in Content Sucks. Here’s the Right Way to Craft a Story appeared first on Digitalism.

On this episode, Adam discusses why business that rely upon organic content as a source of lead gen and content distribution may be noticing a dip in effectiveness recently, and what they can do to start getting leads again. The post Why Your Organic Content Isn’t Working & How to Fix It appeared first on Digitalism.

On this episode, Gary Schwake and Eric Dodds from Yield Group join the show to provide startups and evolving companies with a deep dive into how they should be using data to inform and drive growth decisions, and specific steps to finding and implementing the software that will help them do so. The post How to Create and Implement a Data-Centric Growth Plan with Gary Schwake and Eric Dodds appeared first on Digitalism.

On this episode, Adam explains which metrics marketers should be paying attention to in order to understand if their campaigns are producing results or not. hint: it’s not just “leads” The post I Need Leads…NOW! appeared first on Digitalism.

On this episode, Adam interviews a legend. Gene De Libero is a pioneer in the digital frontier. He’s also one of Adam’s closest friends in the industry and a mentor. From humble beginnings and without a high school diploma, Gene pulled himself up to building how digital came to life for Wall St., and in the electronic music space during the 80s and 90s. Now, he’s focused on building great companies and teaching the next generation of marketers how to do the same as a Professor at NYU and the University of South Florida. We discuss all of this, plus how Gene sees the next wave of digital coming on the horizon and what it means for marketers and entrepreneurs today. How Digital Marketing Works Website How Digital Marketing Works Podcast The post What Digital Transformation REALLY Means with Gene De Libero appeared first on Digitalism.

On this episode, Adam talks through one specific content creation playbook that could be used to generate content and ultimately drive leads for your business. This playbook includes youtube, blogging, and data capture to track and cultivate leads. For disclosure, a lot of this is taken from our previous conversation with Ben Nabers from Build Your Sports Biz. The post How to Create Organic Content That Sells appeared first on Digitalism.

On this episode, Adam talks about the concept of Deep Work, how sales and marketing folks can structure their work to achieve the highest results, and how applying certain deep work principles has helped Strafire grow. The post Deep Work for Sales appeared first on Digitalism.

Ben Nabers is an entrepreneur, business consultant, and soccer coach who has trained thousands of players of the course of his decade long career. He’s also built a successful consultancy that teaches other sports coaches how to build their own business. On this episode, Adam and Ben discuss the specific growth playbook he’s used to build his business and how he’s used organic content creation to drive leads. Enjoy! Build My Sports Biz Ben’s Youtube Channel Ben’s Daily Podcast The post How to Build a 6-Figure Consultancy by Creating Organic Content with Ben Nabers appeared first on Digitalism.

On this episode, Adam shares a growth strategy often used to help client brands grow awareness and details how you can employ a similar strategy compels your prospect to seek you out, and helps earn a reputation as an expert with your target audience. The post Growth Strategy: Making Your Brand a Journalist for Customer Success Stories appeared first on Digitalism.

Bellhops is an 8 year old startup that arranges simple, stress-free moving services for customers, while driving their competition insane. Since being founded in 2011, Bellhops has raised $51 million to fund their effort of dominating an industry as old as our economy: moving services. On this episode, we talk to President Cam Doody and Head of Marketing Eric Nalbone, about how digital is allowing Bellhops to disrupt an $18 billion industry, and how they're balancing the tension of brand building with direct response growth.

On this episode, Adam talks about a customer who raised investment by creating a podcast for their brand & connecting with investors as result.

On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result. 1. write down your companies values or pillars of truth 2. identify the "channels" where your customers spend their time 3. brainstorm creative create to create episodic content for each channel 4. deploy and scale via organic outreach, paid media, influencers, etc.

On this episode, we discuss why "strategy" isn't a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long run. 4 steps to building a strategy: Identify who your customer is and what they desire Determine where your customer is spending their attention Foster creative ideas to engage with your customer Define objectives and goals that will determine success

On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results. David is an experienced PR guru with experience earning headlines for brands like Bellhops, and has co-founded Heed alongside his wife Natalie. We discuss their experience co-founding a business together, why companies like Patagonia take PR risks, and offer practical steps for B2B companies to leverage PR in their favor.

On this final episode of our #VoiceFirst series, we talk with two entrepreneurs who are in the throes of building a voice first company. John Goss and Mark Phillips from Simplispoken sit down with Adam to discuss how they're approaching building non-trivial infrastructure for voice, how to think about acting as a voice-first business, and the potential of voice first for small businesses.