Ep.3 - 3 Steps To Turning Your Loyal Fans Into a Rabid Community with Nicole Warshauer
In this episode, Adam (@AdamVazquez) and Carlton (@CarltonRiffel) are joined by Nicole Warshauer (@NicoleWarshauer) who is the Head of Community for Trusted Health. Nicole shares her three steps for turning your audience or customers into a rabid fanbase online. She also touches on her experience building communities for brands like Yelp and Dribbble, and explains the secret to getting User Generated Content that kills.
Audio is streamed directly from the publisher (afp-928695-injected.calisto.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Topics in our conversation included:
- (2:10) How does community building affect the bottom line?
- (5:52) What does building a community for a brand look like practically?
- (11:17) How to find community ambassadors who can help make relevant content on behalf of your brand
- (19:06) How Nicole would spend $150k on content marketing
- (23:00) The role email plays in community building
- (39:30) Have you Heard? Wyze + Rise and Fall of Mars Hill
Links & Resources:
______________________
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.