Show overview
Content is for Closers has been publishing since 2018, and across the 5 years since has built a catalogue of 188 episodes, alongside 8 trailers or bonus episodes. That works out to roughly 75 hours of audio in total. Releases follow a fortnightly cadence, with the show now in its 3rd season.
Episodes typically run twenty to thirty-five minutes — most land between 8 min and 36 min — with run-times ranging widely across the catalogue. It is catalogued as a EN-US-language Business show.
The catalogue appears to be on hiatus or wound down — the most recent episode landed 2.7 years ago, with no new episodes in over a year. The busiest year was 2021, with 62 episodes published. Published by Heard Podcasts.
From the publisher
Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.
Latest Episodes
View all 188 episodes
The Secret To 10X Your Career (Find Your Mentor)
How to build a mentor relationship that will change your marketing career
Niche-ing Down is Terrible Advice + How to Measure ROI
How to measure ROI without a doubt, an excellent content example, and why nicheing down is terrible advice
Shaan Puri is the World's Greatest Copycat
Today’s story is about Shaan Puri. As the Creator and CoHost of My First Million, Founder of The Milk Road, Investor, and Entrepreneur- you’ve definitely heard of him. Here are 3 lessons we can learn from Shaan's career.
How to earn $400/hour through your newsletter
In this issue, Adam shares how you can make $400/hour through your newsletter and explains the step by step process he's using to do it right now. To read the full issue, visit www.adamsletter.com
Sara Blakely: How 1 woman turned a pair of hose into $1 billion
Sara Blakely went from door to door sales woman to billionaire. We study how she did it and what we can learn as a result. Read the full newsletter at www.adamsletter.com
How Marketers Can Earn More From their 9-5 Right Now
In this issue, Adam details how marketers can make more money by using the tools and strategies learned in their 9-5 jobs to start lucrative side hustles. visit adamsletter.beehiiv.com for the full issue!
How to Market in a Recession
On this episode, Adam shares the playbook for guiding executives out of their emotions and into the data to make marketing decisions that grow the bottom line. To read the newsletter version or to receive these issues directly in your inbox, visit: https://adamsletter.beehiiv.com/p/emoceo
Freight Founders - Ryan Petersen
Freight Founders is a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ryan Petersen.We dive into how Ryan went from importing motorbikes from China as a teenager to building an $8 billion freight unicorn that would change the world and everything along the way. Enjoy!
Freight Founders: Ted Alling
bonusFreight Founders, a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ted Alling. We dive into how Ted's childhood formed who he'd become as an entrepreneur, the founding story of Access America, what happened when he sold his $500 million business, and how he continues to build great organizations today. Enjoy!
Ep. 78 - Trey Griggs of BETA Consulting Group on Finding What You Do Well and Going All In
Highlights from the conversation:Trey’s ability to connect with people (0:55)What attracted Trey to supply chain? (3:59)The BETA journey (7:37)Finding what you do really well, and focusing on it (13:08)Getting honest input from your friend network for what you want to do (16:41)Where is content creation for businesses going in the near future? (25:19)Connecting with Trey (32:42)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
Ep. 77 - Adam Robinson of The Robinson Agency on Supply Chain Marketing
Highlights from the conversation:Adam’s innovation in health insurance (1:56)The move from insurance to advertising (8:00)Getting into SEO and content marketing (10:04)Founding the Robinson Agency (12:45)Betting on yourself (18:04)The impact of AI and ChatGPT on SEO and other factors (20:51)Putting the customer at the center of your content strategy (23:07)Becoming an expert in your niche with relevance and specificity (25:52)Growing in a struggling market (28:27)Clarity of vision and offering generates leads (34:14)Staying connected with Adam and the Robinson Agency (37:32)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.
Ep. 76 - Jason Roberts of MODE Global on The Importance of Failure and Adaptability
Highlights from the conversation:Jason’s background from being fired to his current successes (0:23)Starting over as a broker (4:22)The “luck” of sales (7:49)Data-driven decision making (8:39)The impact of COVID-19 (14:42)MODE’s shift in trajectory (15:57)Improving operations (18:35)Complexity of agent network (19:56)The importance of failure and adaptability (25:47)Pivoting against the challenges (29:09)Creating value for yourself (32:28)Approaching customers with a full solution mindset (37:48)Final thoughts and takeaways (42:12)Keep up with GUEST:Jason Roberts (LinkedIn)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
Ep. 75 - Ed Stockman of newtrul on Redefining the Value Proposition
Highlights from the conversation:Value of attending conferences (0:25)Ed’s background in supply chain (3:49)Finding more freight (6:47)Evolution of newtrul (8:38)Selling technology vs freight (10:27)Challenges of monetization (11:23)Quantifying value proposition (13:19)Overcoming challenges of fundraising (19:57)Choosing the right investors (21:51)Lower margin strategy (26:53)Final thoughts and takeaways (28:47)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
Ep. 74 - Whitney Cowell of KCH Transportation on Rewards and Culture: The Key to Retaining Talent in the Supply Chain Industry
Highlights from the conversation:Whitney’s background and experience (0:55)KCH’s growth in marketing (4:07)Creating a uniform message (7:27)Building a content machine in supply chain (10:19)Recruiting the right fit (11:03)Managing growth in a changing economy (14:09)Company culture and rewards (16:02)What’s coming next for KCH? (17:10)Keeping up with Whitney (19:03)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
Ep. 73 - Chadd Olesen of AVRL on Hand-Selecting Customers to Deliver White Glove Service
Highlights from the conversation:What does AVRL do in the space? (0:15)AVRL’s unique approach to delivering white glove service to companies (1:17)What does growth look like in AVRL’s hand-selection of clients? (5:44)The niche approach to gaining quality of customers, not quantity (6:46)Laser focus on delivering results, not promises (8:45)Combating a recession with growth (11:55)Being a voice for the industry on LinkedIn (15:12)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
Ep. 72 - Josh Brees of FreightVana on Building a Content Machine Internally
Highlights from the conversation:Josh’s backstory getting into the content game (1:54)Influences that inspired the brand (3:13)Getting organizational buy-in (5:28)Showcasing the brand through individual personalities (9:55)B2B Content and Recruiting Content (16:29)Guarding against complacency (19:31)Wins from the FreightVana approach to Content (22:14)Final thoughts and takeaways (26:53)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
Ep. 71 - Santosh Sankar of Dynamo Ventures on How to Grow in a Recession
Highlights from the conversation:Takeaways from Manifest (1:36)Embracing the challenges of growth (4:34)How a possible looming recession is impacting start-ups (8:01)What does growth look like for businesses in 2023? (12:05)Using AI to automate workflow and cut out the fluff of communication (17:33)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
Ep. 47 - Content: To Build or To Buy? With Craig Fuller
Highlights from the conversation:Craig’s background and career journey (7:07)Fly-In Luxury Resort (12:47)Building vs. buying content (25:32)Keep up with Craig:Twitter: https://twitter.com/FreightAlley* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
Ep 9 - One Venture Capitalist's Advice to Startups on How to Build a Media Brand with Santosh Sankar
Highlights from this conversation include: * (9:20) How Santosh is disrupting Supply Chain VC through content* (15:36) Training founders how to articulate a story effectively* (18:32) Building the industry’s biggest and best show* (27:02) The power of content compounding* (39:55) Have You Heard---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.---------Links & Resources: Santosh’s PodcastFollow Santosh on TwitterAudibleSam Thompson’s Launch in 24 Hours
Ep. 40 - How to Build a New Media Empire in an Old Industry with Scott Luton
Highlights from the conversation:The current state of the supply chain (3:50)How Supply Chain Now came to be (8:37)Scaling your podcast beyond yourself (14:05)Giving it forward one asset at a time (20:41)Where Supply Chain Now is heading (27:53)Keep up with Scott:Supply Chain Now: https://supplychainnow.com/LinkedIn: https://www.linkedin.com/in/scottwindonlutonTwitter: https://mobile.twitter.com/ScottWLuton* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.