How To Build a Content Strategy
On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result. 1. write down your companies values or pillars of truth 2. identify the "channels" where your customers spend their time 3. brainstorm creative create to create episodic content for each channel4. deploy and scale via organic outreach, paid media, influencers, etc.
Audio is streamed directly from the publisher (afp-928695-injected.calisto.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result.
1. write down your companies values or pillars of truth
2. identify the "channels" where your customers spend their time
3. brainstorm creative create to create episodic content for each channel
4. deploy and scale via organic outreach, paid media, influencers, etc.