
Breaking B2B - SaaS Marketing and B2B Marketing Podcast
486 episodes — Page 9 of 10
Ep 85#085 Does Content Marketing Really Drive Sales? 🚘 - Jay Ludgrove
How effective really is Content Marketing!? Jay is co-founder @ GLProUK, a full-service digital marketing agency focussing on creating social content, whilst never forgetting the reason for marketing via social media: Sales! Jay comes from a highly respected sales background and has implemented his skill set to drive his business and assist in helping others. Jay’s also a key speaker who talks about marketing, social media, entrepreneurship, video, podcasting and everything in between! In this episode we cover; 👉 What actually is content marketing? 👉 How to work out which channels are most effective for you 👉 How to get started on content marketing 👉 How quickly can you expect results? 👉 Actionable tips to up your content creation and marketing game to drive leads and sales! 👉 All delivered on plate for you to use, to skyrocket your own sales & biz!
Ep 84#084 How To Amplify Your Inbound Marketing 🔊 - Jason Bay
Amplifying Your Inbound Marketing With Outbound! Jason is Chief Prospecting Officer at Blissful Prospecting. He helps reps and sales teams who love landing big meetings with prospects—but hate not getting responses to their cold emails or feeling confident making cold calls. Sales is the only "adult job" he’s ever had, and he’s done everything from selling house painting services door to door, running outbound call centres, to helping hundreds of reps master cold outreaching. 👉 Should you do outbound, or inbound marketing? 👉 Why and how they both work together. 👉 Examples of how you can use both to generate new clients. 👉 A framework that you can takeaway. 👉 Actionable tips for inbound and outbound marketing. 👉 All delivered on plate for you to use, to skyrocket your own sales & biz!
Ep 83#083 How Money Is Actually Made (It’s Not Via Sales)! 🧱 - Sam Jacobs
Ep 82#082 How To Craft Sales Emails That Get RESULTS 📧 - Justin Michael
Create Emails that'll get replies! Justin is an expert on all things B2B sales automation. He will move you from Henry Ford to Tony Stark, to unleash your inner JARVIS Iron Man Suit of sales tech stacks! He’s advised over 100 companies from Justin Michaels Consulting. Justin talks with Sam as they discuss; 👉 How to tailor emails for every part of the sales process; Cold email, Setting meetings, Sending proposals & follow-ups. 👉 The best tools to use. 👉 A bunch of other sales and digital marketing actionable tips from Justin! 👉 All amazing info to help you to skyrocket your own sales & biz!
Ep 81#081 Is Influencer Marketing Really Worth It? 🤔 - Neal Schaffer
What real value can influencers really bring to the table for brands and businesses? Neal is an authority on helping innovative businesses digitally transform their sales and marketing. He’s the Founder of the digital marketing consultancy PDCA Social, Fluent in Japanese and Mandarin Chinese Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including the recently published The Age of Influence Check out Neals Podcast: 'Maximise Your Social Influence' a podcast for marketing inspiration. Neal has plenty of actionable tips to share on digital marketing, sales and growing a business... 👉 How do we get started with it? 👉 What resources should be allocated to an influencer marketing campaign? 👉 What ROI can be expected and how can you measure it? 👉 All great stuff to help you to skyrocket your own sales & biz!
Ep 80#080 Make A Fan Then A Customer 🤩 - David Meerman Scott
How to turn customers into fans! David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including 'The New Rules of Marketing and PR', with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David taps into the mindset that relationships with customers are more important than the products they sell to them. In Sam's discussion with David they cover; 👉 What creating fans really means and why it's key for business and sales. 👉 How to build a fanbase from scratch for any industry even with little or no budget. 👉 Why should create fans first and customers later. 👉 How your passions are the key to building lifelong fans. 👉 Why the long-term play is key for marketing and sales. 👉 All this is golden, and can help you to skyrocket your own sales & biz!
Ep 79#079 How To Generate Leads (And Keep Them Flowing) As A Start-Up 🌊 - Brandon Schaefer
Brandon Schaefer tells us how to develop leads, and keep them coming in! Brandon Schaefer is the founder and CEO @ Simple Business Help. He’s a corporate business strategist who uses data and technology to help entrepreneurs, CEOs, and startup founders, improve their sales processes, improve their client and prospect communications, and improve their lead generation campaigns. Tune in for today's episode where Sam & Brandon discuss: 👉 Sequencing lead generation activities, 👉 Tips and tricks to stay productive 👉 Investing in digital & technology to drive maximum results 👉 Maintaining a positive attitude, plus much more! 👉 All first class info to help you skyrocket your own sales & biz!
Ep 78#078 Is Selling Really A Numbers Game? 🎲 - Art Sobczak
Is prospecting and selling really just a number game? Art Sobczak works with thousands of sales reps each year, helping them get more business by phone. His mission is to eliminate the fear, failure and rejection from cold calling. Since 1983 he’s built up his reputation by providing common-sense, non-gimmicky, non-salesy methods of how to use the phone to prospect, persuade and sell. He is the author of a classic book in the field called 'Smart Calling', now in its third edition! 👉 With so much having changed in the past few months, what do we need to do to keep our sales consistent and beat targets. 👉 Why you should utilise Smart Calling. 👉 Art's top recommended digital marketing channels. 👉 All awesome stuff to help you skyrocket your own sales & biz!
Ep 77#077 Why Negotiation Is Crucial For Business 🗣 - Patrick Tinney
Using Negotiation To Grow Your Business & Sales! Patrick Tinney, Author, sales and negotiations expert, joins me for Sam's Business Growth Show. Patrick is the founder and Managing Partner of Centroid Training and Marketing. He is one of the most published authors on business negotiations in Canada. Over his 30 year career, Patrick has concluded multimillion dollar media sales and negotiation solutions for many of Canada’s largest advertisers. In this episode we have good chat through: 👉 Actionable negotiation tips you can utilise from today to win more business. 👉 Patrick's story and lessons learnt. 👉 How good think we are at negotiation versus how good we actually are. 👉 Why you should never split the difference on pricing. 👉 Negotiation strategy. All Amazing nuggets to help you skyrocket your own sales & biz!
Ep 76#076 Be A Company You'd Want To Work With 🤝 - Mike Winnet
How Mike Winnet started & then sold his company in 2 years for £8 million! By day, he puts get-rich-quick gurus to the test in his Contrepreneur series on YouTube. By night, he creates videos & content to help companies generate MORE business with IAM Productions... Many of you may think of Mike Winnet as a controversial character putting out funny and controversial videos & content and busting contrapreneurs on YouTube and LinkedIn. He’s actually a very good businessman and we chat through how he built up and sold his business in 2 short years. Plus we talk about how the creation of the character, Mike Winnet came about. Plus Mike shares some interesting stories including how Gary Vaynerchuck's office in New York is set-up and how Gary charges for meetings. 👉 All Amazing nuggets to help you skyrocket your own sales & biz!
Ep 75#075 Generate a CONSISTENT Flow Of Clients With LinkedIn 💰 - Marcus A. Chan
Want regular new clients through LinkedIn? ✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 Marcus A. Chan, founder @ Venli Consulting Group LLC joins me on Sam's Business Growth Show. Marcus helps B2B sales professionals sell more, and sell better without needing years of experience, through his coaching and training programs. He has been featured in Yahoo! Finance, MarketWatch, NBC, and many more for his fantastic results. He's also trained thousands of sales professionals across the world... In this episode we cover: 👉 How to prospect with LinkedIn - a full guide 👉 Top ways to come up with content that your ideal clients will love 👉 How to generate a regular flow of inbound leads 👉 How to steal engagement from macro influencers All fantastic stuff to help skyrocket your own sales & biz!
Ep 74#074 How To Compete With Giants As A Small Business 🤾♂️ - Jeroen Corthout
Want to beat the giants in your industry? - Then listen to Jeroen Corthout! In this episode Sam & Jeroen discuss the following: 👉 How you can battle the giants to secure regular revenue (a 7 step process). 👉 Sales automation: How to automate the part of sales that makes you a robot and become more human. 👉Actionable sales and digital marketing strategies. Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, used by thousands of agencies and SaaS companies. Salesflare itself was founded when Jeroen and co-founder Lieven wished to manage leads for their software company more efficiently. Keeping track of them manually wasn't desirable, so they built 'Salesflare', which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top rated on review platforms such as G2, for its ease of use and automation features. There's info and strategies aplenty here to help skyrocket your own sales & biz!
Ep 73#073 Data lists are DEAD 😵: Use intent data to generate hot B2B leads! 🔥 - Tukan Das
Are data lists really dead? - Tukan Das lets us know! Tukan is the CEO @ LeadSift. LeadSift provide companies with B2B Intent Leads You Can Action Immediately! Today on Sam's Business Podcast we chat through; 👉 Why static lists for prospecting are DEAD 👉 How you can use intent data and buying signals to generate hot B2B sales leads! 👉 Tukan's journey from technical founder to sales 👉 Actionable digital marketing & sales tips to help skyrocket your own sales & biz!
Ep 72#072 How To Nail Inbound Marketing As A Startup 🔨 - Alex Boyd
Want ideal customers to come to you!? Alex Boys shares with Sam full inbound marketing strategies for start-ups. Alex was born and raised in San Francisco but currently resides in Portland, Oregon. Alex is the Founder & CEO at RevenueZen where he works with growing companies to help them scale their content marketing, and demand generation. RevenueZen works with startups all over the country. We talk finance sheets, short, medium and long-term digital marketing strategies that you can set in place to get inbound leads and sales coming your way. Alex also shares an interesting approach on how you can create regular useful content for LinkedIn that builds trust and grows your audience. Plus, he explains his interesting take on when and why you should be conducting outbound prospecting... All things that to help skyrocket your own sales & biz!
Ep 71#071 Essentials of Sales Success For Every Business 🎱 - Tony J. Hughes
Want a proven framework to sell more? Tony is Co-founder and Sales Innovation Director at Sales IQ Global. He's Ranked 3rd most influential person in the world on the topic of selling according to LinkedIn! He has 35 years of corporate + sales leadership experience and is a Best selling Author/Speaker/Blogger and Sales Leader Sales legend, Tony J. Hughes lays down his framework to work out problems with your products / services, and helps identify your Ideal Customer Profile (ICP), utilise pattern interrupts and applying combo prospecting (and tells you what combo prospecting means!) within a 90 second window! Tony shares exactly how to craft your messaging to make it all about your prospect and get regular new business meetings flowing! Use his insight and wisdom to help skyrocket your own sales & biz!
Ep 70#070 5 Minute Selling: Grow Your Business From 5 Minutes/Day ⏲️ - Alex Goldfayn
Want to grow your business and sales in Just 5 minutes/day? Alex Goldfayn grows companies. He is the CEO of the Revenue Growth Consultancy, which works with organisations to implement systems of remote and proactive selling that routinely generate 10%-20% in new net annual sales. His clients include manufacturers, distributors, and business-to-business service organisations (typically in mature industries) that make the world go around. Alex delivers more than 75 workshops and keynotes yearly. Not only does Alex regularly implement the systems in this new book, 5-Minute Selling, for his clients, but he also applies the approaches in his own firm, one of the highest-grossing and most successful solo consulting practices of any kind in America - '5 minute selling' is out now in both the UK and USA. Alex shares with us a snap-shot of his story including why, after his first business crashed, he vowed never to employ people again and work purely as a solo consultant. We talk about new processes you can adopt, and how by spending just 5 minutes each day to plan and have more conversations with buyers, will grow your business and sales. Lastly, Alex shares why the phone is so key and some of his top recommended digital marketing strategies to help you skyrocket your own sales & biz!
Ep 69#069 Curiosity Didn't Kill The Cat 😼 - Kate Lewis
How can curiosity improve your business and sales? Kate Lewis is CEO and Co-Founder @ e4enable, & 5onFriday UK coach. e4enable is driven by Kate’s passion for sales coaching and development, coupled with a frustration of how often organisation-wide efforts fail, are haphazard or plain non-existent in the first place! Kate’s been in technology sales for over 20 years, most of which in leadership. Her experience spans zero employee start-ups right up to multinational PLCs. Her first start-up was when ‘digital marketing’ wasn’t even a thing using fax machines and mail outs. Kate explains how being curious about her prospective businesses and difficulties has helped win her more deals...and how being curious about her team members goals, and really digging deep beneath the surface to find answers as to their 'why's' has helped her to really keep teams motivated and smashing their targets. We also discuss why culture is very important for business and why you should never think of your prospects/clients as a number. Kate shares her top digital marketing strategies including LinkedIn ads + white-papers, to generate leads and how to effectively work these opportunities into new business! Use Kate's pro insights to help you skyrocket your own sales & biz!
Ep 68#068 When A Client Says "Send Me A Proposal" You Say...⁉️ - Simon Hares
Want to write killer proposals that actually close? Simon Hares joins me today as we walk through his story and the lessons learnt in media sales, including why you don't sell your product or service - You sell the audience (AKA the business outcomes). Simon is the Managing Director of SerialTrainer7 Ltd based in Bath, UK. They specialise in training and coaching people in relevant sales and management skills, as well as personal development. Having spent the last 30 years as a sales professional, Simon trains all over the world, including the USA, Belgium, Germany and France, as well as the UK. Simon explains how he's grown his sales training business over the last 6+ years as we chat through when to agree to sending a client a proposal, and the step by step process to crafting winning proposals that convert, and how to follow-up on them like a champ! Simon also shares a bunch of digital marketing and LinkedIn + video tips to skyrocket your own sales & biz!
Ep 67#067 How To Get EPIC Guests On Your Podcast 🙆 - Jordan Paris
Jordan Paris runs us through his proven strategy of getting HUGE names for your interviews/podcasts! Jordan Paris is a 22-year-old author, podcast host, and entrepreneur featured in Forbes, Entrepreneur, Men’s Health, Yahoo! Finance, and Market Watch. Jordan’s podcast, Growth Mindset University, is ranked #6 in Apple’s Self-Improvement category, #3 in the Training category, #5 in the How-To category. He’s interviewed well known and successful people such as: Grant Cardone, Robert Greene, Mark Manson, Dan Millman, Ryan Serhant and Naveen Jain. James is also the founder at Trend Up Media, a one-stop podcast agency that produces profitable podcasts to help businesses grow in both profit and influence. Jordan has gone from restaurant server, to personal training, to web designer and is now a successful and well recognised podcaster and podcast producer...all this and he's only 22 years old. Jordan also explains why persistence is key in all aspects of business and sales, and how he can help you skyrocket your own sales & biz!
Ep 66#066 Own Your Career 🤴- James Bawden
James explains why it's up to you to become a professional in your craft, how you can own your career and improve your self development. James is Director of Client OutBound Strategy & Training @ OutboundView. Sales training and coaching is a huge passion of his and he’s been doing it for 12 years. He's spent the last five years building outbound sales teams, and seeing what actually works - most recently in the outsourced/consulting sales development world. James is co-host of the "Assistant to the Regional" podcast - about the TV show "The Office" from the POV of a sales person. He also produces "The Lunch Break Podcast" . He’s a huge advocate for mindfulness in business - especially in sales! James shares how he went from acting and rapping in his younger days to getting into retail and eventually business to business sales through getting noticed via content he was putting out on YouTube! We go onto discuss how you can never fully master inside sales, and James shares some epic cold calling tips and marketing recommendations that can help you skyrocket your own sales & biz!
Ep 65#065 Growing & Selling A Company Fast 💨 - Shabri Lakhani
Shabri chats with Sam about levelling up a company fast & then selling it on... Shabri Lakhani is the founder and CEO of SalesWorks. She has over 10 years of experience within sales / sales development. She spent 7 years at the largest fintech in Europe (the private equity owned 'Finastra') where she successfully built a global team up from 2 to 50 people. In 2018, Shabri started Salesworks - a global training and consulting firm that works with B2B software companies from seed to scaling, purely focused on sales team development that has reimagined the legacy approach to training. Shabri shares with us her journey, from door to door sales in the US, right up to starting her own company. She recounts lessons learnt in resilience, how to establish your ideal customer, and why the first 30 seconds of your pitch are key. Shabri shares an unusual strategy to recruit great sales people. We then go on to talk about how she started and grew her business in just 2 short years, to the point of it being acquired. Take what Shabri has learnt along her journey to help you skyrocket your own sales & biz!
Ep 64#064 Why Having Flexibility In Business Is Vital 🤸♂️- Christian Burton
Christian shares why building flexibility in to your business is important, as well as in life, and how to offer this to your clients. Born in Spain, Marbella, Christian Burton is theCEO and Founder of Pipeline Upgrade, The UK´s Fastest growing appointment setting agency. Pipeline Upgrade uses a unique "pay per meeting" risk-free commercial model and is trusted by many major Tech companies to keep their sales going. Christian shares how he began with ambitions to become an architect, to selling door to door in London, through to getting into B2B sales. He's got plenty of actionable business, sales and digital marketing tips to pass on. We chat about knowing when to say NO and politely refuse business! Plus, we chat through tips to generate more appointments and how to effectively use videos to win new business that'll help you to skyrocket your own sales & biz!
Ep 63#063 Getting Buyers On Your Side 🤼♀️ - Lisa Palmer
Lisa shares how you can get the inside scoop on your buyers to close more sales! An experienced buyer and seller, former CIO/CMO Lisa Palmer is a GTM expert, and marketing professor that teaches students to treat themselves as the most important product that they will ever market. We chat through how to have business orientated conversations, and if LinkedIn Sales Navigator is really worth the investment. We also cover strategies for selling into B2B enterprises, and how you can integrate stories into your conversations with customers. Plus, Lisa shares her story up to up to today, with tonnes of actionable tips in sales, business and digital marketing strategies to help skyrocket your own sales & biz!
Ep 62#062 How To Avoid Clients Ghosting You 👻 - Richard Harris
Want to avoid getting ghosted by prospects? There's nothing worse than having a great conversation with a prospect and they all of a sudden stop returning your calls, emails and LinkedIn messages and ghost you! I'm joined today by Richard Harris, Founder @ The Harris Consulting Group. We chat through ways to avoid the dreaded; "I'll think it over" at the end of a demo or presentation! He shares some awesome "break-up" emails to get you back in contact with prospects you thought were long-gone. Richard goes through his N.E.A.T. Selling philisophy to give you a solid sales process to use from today. We also learn Richards story, actionable tips and how he's leveraged partnerships and digital marketing to grow his business. Richard teaches reps how to earn the right to ask questions, which questions to ask and when to ask them. He's worked with Google, Zoom, Pandora, Visa, Pager Duty, Gainsight, and many more besides, to teach them about; sales, leadership, and the whole sales process. Richard believes success comes when people stop talking about what they do and get them to start talking about the pains they solve. He ties all this together by focusing on a more relaxed conversational selling style that helps people develop from strangers, to acquaintances, to eventual trusted business allies. Richard has been named a Top 25 Inside Sales Professional by the American Association of Inside Sales for the last 4 years. As well as a Top 10 Sales Development Leader as voted by Inside Sales and Sales Hacker. Published in Huffington Post, Inc, and most recently NBCNews. Use Richard's wisdom today, to help skyrocket your own sales & biz!
Ep 61#061 Why Being Upfront With Customers Pays Off 👐 - Mickeli Bedore
Why you should ALWAYS be upfront with your customers! Mickeli Bedore is the Chief Revenue Officer and Co-Founder of Closers Media. He's the creator/host of 'Coffee&Closers', a conversation between specialists who aim to help entrepreneurs and those new to sales, to close good business faster. Mickeli is a 2x dad, a 3x founder featured in Men's Journal, Touch of Modern, Uncrate, etc, and he's a 4x corporate sales Presidents Club award winner! We talk about how Mickeli went from selling frozen pizzas, to getting into high ticket selling. We discuss what upfront contracts are and why they make the best use of both your own & your customers' time. You will learn how to uncover prospects pain points and budgets, and how to qualify in or out, fast. Plus we explain how to sell even if you HATE selling and why sales can be great to anyone. Mickeli also shares actionable marketing strategies that he's used to scale his own business, all things you can implement too to help skyrocket your own sales & biz!
Ep 60#060 Ask More Questions & Win More Business 🤔 - Deb Calvert
Can asking questions really win you more business? Today Sam talks to Deb, the author of 'DISCOVER Questions®', and co-author of 'Stop Selling & Start Leading'. She is founder of 'The Sales Experts Channel', an international keynote speaker, and a certified sales and executive coach. She’s been inducted into The Sales Hall of Fame and has been named one of the "65 Most Influential Women in Business" and a Top 30 Global Sales Guru. Deb founded People First Productivity Solutions (PFPS) to help clients “build organisational strength by putting people first.” We learn Deb's story including wanting to be a journalist and getting into sales. We talk about what it takes to be a great manager. Deb shares why asking more questions is the key to landing more sales along with her top recommended digital marketing strategies including SEO and some more unsual techniques. Deb's insight can help inform your strategies & help skyrocket your own sales & biz!
Ep 59#059 Book More Meetings From TODAY 📋 - Armand Farrokh
Want to set more meetings from today? Armand is the Director of Sales @ Carta, he leads a team of 40+ SMB, AE's and SDR's. He's also host of the '30 Minutes to President's Club' Podcast & is USC's 'Entrepreneur of the Year'! Armand walks us through his journey, going through his numerous business experiences. He lays down the best ways to prospect and set more meetings using email, the telephone and LinkedIn. Armand will teach you how to become an outreach and prospecting WARRIOR - enabling you to fill your pipeline with a regular flow of quality meetings. Armand gives us insight into his drives, both in business and his personal life. We discuss how digital marketing influenced his roles and fuelled growth, before he tells us the one thing we should be doing with digital marketing that will benefit our business'! Let Armand's digital marketing recommendations & experiences help skyrocket your own sales & biz!
Ep 58#058 Prove It's Viable & Go All In 🎢 - Louise Archer
Louise is the Founder of 'Retrained Search' - From consultancy services, manager to client partner, Louise has worked in senior roles on the front-line of recruitment for twenty years. Louise's knowledge of retained search and associated services is profound, with an approach to implementing and selling them that is straightforward, open and results-driven. Louise tells us how she intitially had no intention to start her own business. She shares her story up to now with the lessons learnt along the way in the cut throat world of recruitment. Louise explains how selling in the US varies to the UK and why 'getting it done' is better than 'getting it perfect'. We also chat through the importance of being human in all your sales conversations. We go on to discuss how Louise started and grew her own business, and shares some key tips on how to know when it's the right time to go on your own and the strategies she's utilised to scale her co. Use Louise's truly insightful tips to help skyrocket your own sales & biz!
Ep 57#057 The Secret of Doing Over $20Million on LinkedIn 🔗- Dennis Brown
Transform your business with the help of LinkedIn! Dennis Brown has built 3 multi-million dollar businesses during his 25 year career as an entrepreneur. During that time his companies have been ranked 7x on the prestigious Inc. 5000 Fastest Growing company list. He’s the author of “The 7 Habits of Highly Successful LinkedIn Users” and has generated over $20 million in new business from LinkedIn and social selling. He’s also the host of the top 50 rated marketing podcast 'Growth Experts', where he and his guests share proven growth strategies, tactics and tools. Dennis explains how he had no entrepreneurial drive in his younger days, whilst studying law...until he got into selling and got the taste for his own business. We chat through how Dennis built up companies to 8 figures (and had some huge lows with businesses crashing down on him along the way), and actionable lessons learned in sales and business. We go on to discuss how Dennis went from a complete social media sceptic, through to getting started on LinkedIn, and then it playing a huge role in building is latest business to $80 million dollars in revenue. Plus he explains why he then moved on to LinkedIn training and the system he used to generate over $20 million with LinkedIn! Use Dennis' LinkedIn advice to help skyrocket your own sales & biz!
Ep 56#056 Don't Be Your Buyers Bitch! 👑 - Keenan
Author of the Best Selling Sales Book and Amazon #1 Release: 'Gap Selling CEO of A Sales Guy - Consulting and Training Through A Sales Guy', Keenan has helped companies increase sales by 300%! Keenan positions companies to raise millions of dollars in funding, help them rebuild sales cultures, implement ABM strategies, build sales teams for multi-million dollar mergers and stop negative sales growth. Keenan details his story, begining with his partying in the early days, then modelling and eventually getting into sales with actionable tips and take-aways. He shares how he was exposed to the real world from a young age and built up his entrepreneurial spirit early on as a young lad. We discuss how you can utilise G to avoid being your buyers bitch, plus how you should handle the common request from prospects when they say "send me a quote" or "send me a proposal". We also chat about how you can avoid being ghosted by buyers and Keenan GAP sells Sam live on air! We also discuss how Keenan has built up his own business, and the marketing channels he leveraged to make it happen. Use Keenan's insight to help skyrocket your own sales & biz!
Ep 55#055 People Buy Memories & Experiences🐬 - Larry Levine
Best-selling author of 'Selling from the Heart' & co-host of 'Selling from the Heart Podcast', Larry Levine reminds us how important it is to be 'real'! Larry shares his story of progressing in the cut-throat world of copier sales. He explains how he asked his cutomers what they hated most about sales people, made a list of the top reasons and then flipped it on its head by doing the exact opposite for his customers. Larry explains how to engage in 'non-salesy' human conversation with your prospects, and make them feel comfortable. We also talk about why you should make non negotiable daily rules for yourself that you should stick, in order to progress and reach your goals. Larry goes on to show how at the age of 50, with no job he was able to leverage social (LinkedIn), his podcast, his book, along with sincerity, substance and heart, to become a successful sales trainer. Throughout Larry shares the importance of human stories, and why people buy memories and experiences, not products or services. Use Larry's experiences and insights to help skyrocket your own sales & biz!
Ep 54#054 Using Digital To Build Relationships 📟 - Scott Ingram
Scott Ingram talks with Sam about how to build your audience! Scott is the host of the Sales Success Stories AND Daily Sales Tips podcasts. He's the author of two books: Sales Success Stories and B2B Sales Mentors. On top of that he's a quota carrying sales professional, working for the professional services company, Relationship One, as an Account Director. Scott lives with his wife and two daughters in Austin, Texas where he'll be hosting the third Sales Success Summit on October 12th and 13th Scott gives us a snap-shot of his story in business up to now. We learn how he's launched 2 highly successful podcasts and a live sales yearly event. Scott explains that when it comes to digital marketing and selling with social - you should build an audience 1st, your content needs to be a niche you are knowledgable on, you should focus on one platform and play the long term game and be CONSISTENT. We also discuss easy ways to start conversations with your ideal customers through short interviews, to avoid the dreaded 15 minute meeting request and get meetings booked with ease! All this and more will help you to skyrocket your own sales & Biz!
Ep 53#053 The Science Of Sales 🥼- Tanya Kunze
Tanya combines science, psychology and maths and applies them all to sales! Tanya is a neuroscience coach and highly sought-after international keynote speaker, thought leader and corporate consultant, specialising in the realms of consciousness, leadership and transformation. She is one of the most prominent speakers on neuroscience-based, conscious business development, globally and a published author of three books. Tanya has created a 2 year sales diploma in South Africa through SETA. On the international stage, she has been a panel expert at the Sales Enablement Soiree in London and San Francisco - Upcoming is Toronto and Vegas. Tanya was also a BESMA judge in London. The publication, 'Women: The Conversation', chose Tanya as one of the top 40 most inspiring women shaping South Africa (2019). Due to her community upliftment focus, she was noticed on an international platform and elected as a LinkedIn Goodwill Ambassador (2017). Tanya is also a former CNBC Africa anchor of her series, "Healthy Business'. Tanya shares her story with us, including her experience as a presenter for CNBC and the lessons learnt along the way. We talk about how you can overcome negativity and actionable ways to stay positive and exceed your sales and business targets. Tanya talks of how neuroscience & sales coalesce! We also discuss how Tanya scaled her own business and she shares her marketing strategies that helped her build her company up to where it is today. Use Tanya's experience to hep skyrocket your own sales & biz!
Ep 52#052 How To Find Customers Wanting To Buy 🐿️ - Alison Edgar
Want a pro LinkedIn hack to generate leads? Then listen to Alison Edgar! Alison Edgar is the director @ Sales Coaching Solutions Ltd - she teaches, start-up, micro, owner managed businesses and sales teams how to sell their fantastic products and services, over and over again. According to Forbes magazine "90% of start-up businesses fail", Alison made it her mission to flip this statistic on its head and give every business a fighting chance! Alison shares here story of working in various sales jobs and how she was able to prove her competency and enjoy high level sales roles, before going on to share her awesome LinkedIn hack to generate leads. We go on to discuss why and how you can scale the intent of any prospective customer you speak to. Alison has been crowned ‘The Entrepreneurs Godmother’ by a plethora of successful entrepreneurs including Dragon’s Den and Apprentice Winners. In recognition of her outstanding contribution to enterprise, Alison was invited to attend the Queen’s Royal Garden Party at Buckingham Palace and was named one of the UK’s Top Ten business advisers. She also regularly consults with Downing Street to give her opinions on the business landscape. Alison’s debut book ‘Secrets of Successful Sales’, is an international best-seller with over 120 5-star reviews, has been stocked in the Top 10 Business Books in WHSmith, and was featured in the Independent’s 2019 Top Business Books written by Women. Plus Alison shares why passion and standing out from the crowd is key in sales and business along with her top digital marketing tips to skyrocket your sales and business!
Ep 51#051 Be Remarkable At EVERY Touchpoint 👈 ☝️ 👉 - Tim Johnson
OK is not OK...Be Remarkable, with Tim Johnson! Tim explains his story from having an entrepreneurial spirit and learning the value of money from a very young age. He shares actionable tips for sales, business and digital marketing that he has learnt from his many years as a sales rep, right up to becoming the Chief Sales Office at Visualsoft. Tim shares exactly how he has taken Visualsoft from a very small team to £15 million in sales revenue. Visualsoft are an award-winning cloud-based eCommerce platform and full-service digital marketing agency. The company employs 250+ digital specialists at four UK offices in Stockton-on-Tees, Newcastle-upon-Tyne, Manchester and also internationally in Dubai. A big part of his companies cuccess is by providing a remarkable experience for every touchpoint from initial conversation through to delivery and on-going. We also discuss Tim's top digital marketing and off-line strategies to bring on board new customers and drive revenue. Tim is responsible for the overall Sales at Visualsoft. Since joining the business in 2004, Tim is a highly experienced consultant and enjoys a hands on, results-oriented approach to business development, revenue generation and process optimisation. There's sure to be some gold that you can take from his experiences that you can use to help skyrocket your sales & Biz!
Ep 50#050 The Perfect Way To Approach Buyers 🎣🎣🎣 - Mario Martinez Jr
Mario Martinez Jr shares some top customer engagement advice in this episode of Sam's Business Growth Show! Mario shares his story of being a top seller at various organisations and the lessons he learnt up until initiating his own company. Mario is now the CEO and Founder of Vengreso, he has spent 85 consecutive quarters in B2B Sales and Leadership and is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018. Mario is the host of the very popular 'The Modern Selling Podcast.' We chat with Mario about setting up & scaling his business; Vengresso, as he shares a killer way to reach out to a prospective buyers with a proven 3 step PVC strategy (Personalise, Value, Call To Action), that you can employ to help skyrocket your own sales & biz!
Ep 49#049 Always Assume Positive Intent 🧘♂️🧘♂️🧘♂️ - Justin Welsh
Business Mentor Justin Welsh helps us visualise positive outcomes! Justin is an SMB SaaS advisor, executive mentor, and operator who recently led LA-based PatientPop from $0 to $50M in recurring revenue in just 4 years. He now coaches founders to scale, and salespeople to build incredible brands online. Justin puts out INCREDIBLE content on LinkedIn and is an auto-follow right now! Justin tells his epic story of being in sales for 6 years and not selling anything due to lack of motivation...up to moving to a new company with a great leader/mento and selling on his very first day. Justin shares how he scaled PatientPop from $0 to $50M in recurring revenue in 4 years and the digital marketing strategies and processes that made it happen. We talk about why it's key to assume positive intent to develop your network and progress in business. We go on to discuss 3 things you should and 3 things you should not be doing on LinkedIn... All of which will help you to skyrocket your own sales & Biz!
Ep 48#048 How To Delight Your Customers 🤗🤗🤗 - Mary Kelly
Mary Kelly kindly chats to Sam about exceeding customer expectation Mary Kelly is the CEO and founder of Productive Leaders. She spent 25 years on active duty in the US Navy as an intelligence and logistics officer, mostly in Asia. She retired as a Commander. She has a PhD in Economics, and is usually found near dogs and wine. Mary believes that productive leaders should talk about: 👸 Why leadership matters, now more than ever. 🥅 How to align people with your vision, mission, and goals. 👑 Why so many really good people fail as leaders. 📕 Each of her 13 books has its own wine label. 🟥 And in case you are wondering, Mary prefers red...but she's not fussy. Plenty of fantastic experiences shared here, that will help you to skyrocket your own biz and sales strategies!
Ep 47#047 Overcoming The Fear Of Change 😱😱😱 - Jason Cutter
Jason Cutter gives us a great in depth discussion of how to break habitual behaviours & try new ways of doing things! Today Jason is the CEO @ Cutter Consulting Group - where he: 💯Creates scalable training programs for new reps ⬆️ Improves the selling process to increase sales 20-30% 🔔 Turns averages reps into sales closing machines 💲 Optimises lead generation to create a profitable Cost Per Acquisition 🎧 Host of The Sales Experience Podcast 📗 Author of the soon to be released: Selling with authentic persuasion Jason talks us through how he went from marine biology, to sales and then to starting his own company. We chat through how to help prospective customers break through the fear of change and how to avoid buyers remorse. Jason shares his top digital marketing strategies that have grown his company and that you can utilise to skyrocket your own biz and sales!
Ep 46#046 Always Be Learning AND Progressing 📗➡️ - Luigi Prestinenzi
Luigi Prestinenzi explains his best strategy for progression! Luigi Prestinenzi is Co-founder & head of growth @ Sales IQ Group. He's also the host of the awesome 'Sales IQ Podcast'. He's a passionate father and a sales practitioner that generates consistently cracking sales content, so be sure to follow him on LinkedIn! Luigi talks us through his journey including how he was first rejected for sales jobs before eventually becoming a sales leader and then co-founding his own company. Luigi explains why you should always be learning and putting in place daily acitivies and habits to be succesful. We go onto discuss why you should treat inbound leads as if they were outbound - to help you win more business. Plus, Luigi shares his top off and online marketing strategies to help you generate more sales opportunities and skyrocket your own business!
Ep 45#045 LVL UP from Sales Rep to Leader ⬆️ 🆙 - Morgan J Ingram
Learn how to progress from Sales Rep to Sales Leader with Morgan! Morgan is the Director of Execution and Evolution at JBarrows Sales Training, delivering to sales development teams to enhance their skill sets and performance. Previously Morgan was the Sales Development Manager at Terminus and helped scale the company to become the fastest growing startup in Atlanta, managing teams of 13 SDRs to help B2B marketers with account-based marketing. Morgan went on to start his own YouTube series; 'The SDR Chronicles', with over 100 videos providing SDRs with motivation, advice, and tactics. At only 27, Morgan has been named one of the Top 50 Sales Leaders to follow by LinkedIn, a Top 25 Sales Development Thought Leader by Inside Sales and LinkedIn's Top Sales Voices of 2018 and 2019. Morgan’s work has been featured in Forbes, Sales Hacker, the Hubspot blog, and the Harvard Business Review. I met Morgan on the 'UK V USA Sales Showdown' recently which you can check out on vanillasofts website - I love the sales content he’s putting out on LinkedIn! Morgan explains how he went from establishing an eGaming business in college, to getting into public speaking, up to becoming a sales leader. We learn Morgans top learnings from his journey to date, along with tips on managing sales teams, why you should be sharing your story and how he landed the job at JB sales through documenting his journey as an SDR (Sales Development Representative). Morgan also shares some epic tips for sales and marketing. We go onto discuss how to leverage LinkedIn video messaging to get meetings booked and more sales over the line, that will help you to skyrocket your own sales and biz!
Ep 44#044 Disrupting The Law Industry ⚖️⚖️⚖️ - Karen Finch
Karen tells Sam how going it your own way can sometimes be the only way! Karen is a qualified lawyer, legalpreneur, and legal tech founder. Karen initially practiced as a Family Lawyer before leaving the legal industry to become a Recruitment Consultant with an International Recruitment Company. Consulting both in Melbourne and the UK, Karen co-founded Legally Yours in 2015 and was appointed CEO in 2017. Karen also sits on the Board of the Australian Legal Tech Association (ALTA) and is a passionate ambassador of the ’NewLaw’ movement in Australia. Not a law firm, Legally Yours is an online platform that provides a simple and convenient way to find the right lawyer for your legal need, without the bill shock. Karen shares her story from working for a law firm and not enjoying the classic law co. format, then going on to start her own disruptive online law platform that breaks away from the clichés associated with Law. We discuss topics as how to build rapport, how to keep customers for the long-term along with Karen's top business growth, sales and digital marketing tips to help skyrocket your sales and biz!
Ep 43#043 Why Inbound Marketing Is A Game Changer! 🎮 - Blake Johnston
Blake Johnston - host of the' Next Best Customer Podcast' & '3X Startup Founder' talks to Sam about Pro Inbound Marketing tips! Blake is CEO of OutboundView, we learn his story and some of the lessons he's learnt along the way...including how to run great sales demos and presentations. Blake shares why inbound marketing and SEO has been fundamental to growing his business and why it's key for any business. We discuss why content is an important piece of the sales and marketing puzzle and how you can best use it to Skyrocket your sales and business!
Ep 42#042 Creating Business Friends 🤝🤝🤝 - Owen Richards
Owen kindly shares with us his proven business development strategies! Owen has 15 years’ experience in delivering and executing B2B sales and go to market strategies for clients across multiple industries, with a proven track record of rapidly driving business expansion and revenue growth within highly competitive industries. We learn how Owen went from nearly being a teacher and got into the world of sales. How being a bouncer outside of nightclubs taught him great communication and negotation skills. We go on to chat through how owen has built up Air Marketing group to 2 million pounds in Annual recurring revenue in just 2.5 years and Owen walks us through his top recomemnded business growth and digital marketing tips to skyrocket your biz and sales!
Ep 41#041 Simplifying SEO! 👁️ 👁️ - Gaetano Nino DiNardi
Gaetano DiNardi helps us get results through SEO simplification! Gaetano DiNardi is the Director of Demand Generation at Nextiva. He has a very successful track record of working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged!=Want to win with SEO? (Search Engine Optimisation) We learn Gaetano's fascinating story - including recording music at Shaggy's house! Gaetano shares how he got into SEO & digital marketing from a starting career in music and how he's got top Google rankings for some huge names. He shares some easy ways to improve your SEO, boost leads & sales and grow your business!
Ep 40#040 - How To Get Inside Your Buyer's Mind 🧠🧠🧠 - Josh Braun
Getting inside the mind of your buyer with Josh Braun 🧠 We talk about understanding the struggles of your buyers and how you can know these. Unusual ways to put across your proposition and get results. Top digital marketing and cold outreach strategies. Josh's b2b sales guide can be found here: https://academy.salesdna.co/p/badass-b2b-growth-guide Josh is very honest and down to earth, addressing some home truths that'll help skyrocket YOUR sales and business!
Ep 39#039 Why Versatility Is Key In Business 🗝️🗝️🗝️ - Tiffani Bova
Why Versatility Is Key In Business 🗝️🗝️🗝️ - Tiffani Bova Tiffani explains how she has sold for some of the biggest tech companies on the planet and taken them to new heights. Plus how she went from sales, to a research role, and then to a growth evangelist - with all the lessons learnt from each experience! Tiffani's Book can be found here: https://www.amazon.co.uk/Growth-IQ-Master-Paths-Business/dp/1529004675/ Tiffani has some fantastic digital marketing strategies, to help skyrocket YOUR sales and business!
Ep 38#038 24 Hours to start a company! 🕛🕟 🕔 - Kieren O'Connor
Kieren talks us through his battle through dyslexia/anxiety etc. His 4 pillar process to grow a business. Why you should look for opportunity not the money (title idea too) Listen to Kieren give his best digital marketing strategies, to help skyrocket YOUR sales and business!
Ep 37#037 Building A Brand Around YOUR Industry 🏹 - Kevin Dorsey
Kevin is the VP of Inside Sales at PatientPop. Kevin shares the key places he's worked at and lessons learnt, why you need to really niche down, how to build an epic personal brand in your industry. Kevin has much to pass on that can help with your digital marketing strategies, skyrocketing YOUR sales and business!
Ep 36#036 Develop Yourself THEN Your Business - Mark Metry
Mark helps us think about our own personal development & how that can influence all aspects of our business 🏋️♂️🏋️♂️🏋️♂️ Mark shares how he overcame years of anxiety and started his business and his hugely successful podcast, Humans 2.0. We talk about why you should develop yourself as well as your business. We touch on how to tell great stories that sell. Mark explains how he managed to get hugely successful guests on his podcast such as Gary Vaynerchuck, Neil Patel, Seth Godin. Plus Mark shares some awesome LinkedIn hacks and top digital marketing strategies to skyrocket your business and sales! He's the best selling author of - 'Screw being shy' Mark has fantastic advice on personal growth that carries through to all aspects of business practice, to help skyrocket YOUR sales and business!