#063 Getting Buyers On Your Side 🤼♀️ - Lisa Palmer
Lisa shares how you can get the inside scoop on your buyers to close more sales! An experienced buyer and seller, former CIO/CMO Lisa Palmer is a GTM expert, and marketing professor that teaches students to treat themselves as the most important product that they will ever market. We chat through how to have business orientated conversations, and if LinkedIn Sales Navigator is really worth the investment. We also cover strategies for selling into B2B enterprises, and how you can integrate stories into your conversations with customers. Plus, Lisa shares her story up to up to today, with tonnes of actionable tips in sales, business and digital marketing strategies to help skyrocket your own sales & biz!
Breaking B2B - SaaS Marketing and B2B Marketing Podcast · Lisa Palmer
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