Brands, Beats & Bytes

Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. Sydney is a great listener and so genuine. Here are some of the wonderful highlights from our conversation: • Be thoughtful and strategic before initiating action • Market research/analytics is a great pathway to the CMO role • Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary) • Demonstrate honesty and candor and if you can, do it diplomatically • Be genuine to who you are and fully leverage that in career and life • As a marketer, you create value for people that brings you trust, loyalty and ultimately more value to the company • Brand purpose is essential foundation for marketing success • Create emotional connections in otherwise rational category • Want customer to feel Supported, assured and worry free • In marketing department, strive for build a “resume” culture • Create team environment that is safe and inclusive • Diversity is demographic and inclusivity is psychographic Lastly, we really do appreciate Sydney being an integral part of our conversation involving race. We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open. Here are the links to the article and Ted Talk Sydney referenced in the podcast: Lori Hutcherson article Ted Talk by Verna Myers #sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter

Prior to Intuit, Patti previous roles were SVP/CMO of WorldPay, SVP- Marketing Director at Wachovia, VP Brand Marketing at Capital One and Section Lead at P&G. Hey Brand Nerds! Bluntly, we had to take a little pause after the events of George Floyd happened Memorial Day weekend. We are now back with a wonderful guest, who dropped many jew-alls (as DC likes to say) both for marketing and for life. Here are some the work highlights: • Tyranny of the denominator • Don’t get lost in the activity, focus on driving growth and outcome • As a marketer, starting at a wonderful company such as P&G can set up your entire career • There would be no premium brands if all decisions were rational • Make an impact! • Delegating vs. Empowering • Leaning into AI for marketers Additionally, we really do appreciate Patti bringing her full self into our very real conversation about race with the George Floyd murder as the impetus to the discussion and how this is shaping all of us now and going forward. #pattinewcomer #marketing #branding #thecmoclub # thecmoclubsummit #intuit #p&g #fightracism #blacklivesmatter

3 of our previous guests share their biggest F-up's: 1) Scott Hargrove - EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola. Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight. 2) Seth Greenberg – This ‘Sit down comedian’ has turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever... 3) Louis Carr - Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha. #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo

Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights: • Show empathy • Find your version of Second City Players Workshop • Experience Design and Russ’ patented construct, Brand = Experience STORY • Commit yourself to the job you are currently in entirely • Self-examine your journey • Be curious! • Know the difference between job description and the real job • Be a multi- dimensional marketing athlete • Social impact is a moral responsibility, not a strategy • Deconstruct your brand to understand it to the fullest #russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711

SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Amazing time in humanity. Second, at the behest of Jonathan Trimble of the London agency And Rising (thanks for the show idea and nudge Trimble), this is an entirely different podcast. When DC was leading marketing for Boost Mobile in 2005, he and his team co-developed and the entire company aided in executing an incredibly unique program focused on three C’s (Consumer, Community and Commerce). There is a buzz word for this today and it is called Acts not Ads. We prefer Acts AND Ads. In this track, we share the backdrop of this program and how it came to life. Most importantly, we evolve our conversation to what this means with the current Covid-19 global pandemic. Now more than ever, we firmly believe brands need to develop and execute marketing programs that are genuinely helping those three C’s: • Consumers (or Customers) • Community • Commerce (if done right, it will drive commerce too) #boostmobile #marketing #branding #rockcorps #chrisrobinson #stephengreene #actsnotads #actsandads

SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, this is the last of our series of special Covid-19 special podcasts. This is our small way of trying to do our little part to help listeners know you are not alone. Our intention with this series of podcast is to interview a few of our previous guests, who are some of the best and brightest in the business, and have them simply share what they are doing and hopefully and in some way it may be helpful to our audience too. Vasu is a special human being along with being a great leader and an elite marketer. She shares many great thoughts for how she and her team are dealing with the crisis. #vasujakkal #marketing #branding #fireeye #thecmoclub #branding #covid19

SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, as we did with our last track with DB, we thought it would be helpful for all of us to do another show focused entirely on how we are dealing with this crisis, this one with a media bent. Please note, we can’t say this enough, none of us have the answers. This is designed to have a few of our previous guests who are some of the best and brightest in the business simply share what they are doing and hopefully it will be helpful to you too. Bottom line for this podcast, as most things in our universe, media has been completely upended during the pandemic and we thought no one better than our friend and alum of the show (Album 2, Track 4) Tim Spengler to come on again and tell us what is happening in media and how it is impacting marketing and marketer. We are very confident you will find the information Tim shares as new and eye opening. Also, if you haven’t listened to Tim’s first appearance, we highly encourage you to go back and listen. Couple of notes from content Tim shared on this podcast: • The retail categories comparing March 2020 vs. March 2019 is via Stackline.com • We discussed ESPN “The Last Dance” which premiered Sunday April 17. As we all expected, that show had record viewership breaking all records for ESPN documentaries with 6.1 million total viewers. #timspengler #marketing #branding #advertising #media #mediamaven

SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, we felt it would be helpful for all of us to do a show focused entirely on how we are dealing with this crisis. Please note, none of us have the answers. This is designed to have a few of our previous guests who are some of the best and brightest in the business simply share what they are doing and hopefully it will be helpful to you too. Lastly, here is a link to the article by marketing and customer experience guru Scott Doniger referenced during the podcast we encourage you to check out: https://medium.com/swlh/a-new-journey-model-for-marketers-dabb8148371e #darylbutler #hp #branding #covid19

Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha! On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity as he discusses why the CMO tenure is so short. He spits killer lines with ease belying the profundity of the thought, such as: ‘people believe they know marketing because they are consumers'. Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS! Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium.

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE. Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for your domes! Oh, and thanks for all who attended this conference. Y’all were dope. Privilege to have been invited to do the show from the Georgia Tech Scheller School of Business third annual MarTech conference by our boy and great friend Tim Halloran. Off the rip, we had the great honor of having living legend Mali who is based in Atlanta (where the players play, shout JD) and a true innovator in the Hip Hop, entertainment and creative side of the business! Genuine to the core with a gang of epic stories to back it, lots to enjoy and learn including these highlights: • Schedule your health needs first, and everything else around it • “Adaptability and being flexible is where you become successful” • The power of “unlearning” • Constantly plugging into what young people are doing in tech • Earth Girl ATL • Smartest people ask the best questions • Be unapologetically you! • Run your career like chess, not checkers #malihunter #marketing #branding #treesoundstudios #georgiatech #schellerschoolofbusiness #timhalloran #cocacola #toyota #sprite #earthgirlatl #jcole #missyelliott #andre3000

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE. Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for your domes! Oh, and thanks for all who attended this conference. Y’all were dope. Privilege to have been invited to do the show from the Georgia Tech Scheller School of Business third annual MarTech conference by our boy and great friend Tim Halloran. Off the rip, we had the great honor of having living legend Mali who is based in Atlanta (where the players play, shout JD) and a true innovator in the Hip Hop, entertainment and creative side of the business! Genuine to the core with a gang of epic stories to back it, lots to enjoy and learn including these highlights: • Schedule your health needs first, and everything else around it • “Adaptability and being flexible is where you become successful” • The power of “unlearning” • Constantly plugging into what young people are doing in tech • Earth Girl ATL • Smartest people ask the best questions • Be unapologetically you! • Run your career like chess, not checkers #malihunter #marketing #branding #treesoundstudios #georgiatech #schellerschoolofbusiness #timhalloran #cocacola #toyota #sprite #earthgirlatl #jcole #missyelliott #andre3000

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have a fun show today with Gabe who is as he describes a Britzilianamericanadian representing someone who is Brazilian, grew up in the UK and has spent time in Canada and the US. Gabe does what we do and this track provides a glimpse from someone with a different view. Lots of fun. Oh and lots to learn including these highlights: • As a marketer, embed yourself in the business • As a marketing leader, set expectations with bosses straight up • Bring your whole self to work • Focus on “how” questions, not “what” questions • For a successful marketing campaign, if it’s working, don’t be so quick to move on #gabrielcohen #marketing #branding #monigle #interbrand

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights: • Brand is a living thing and must always be fresh, innovative and be able to pivot • Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks • When you have a “tight” brand, everyone who touches the brand gets it and success flows! • As a leader, ensure the team keeps it real with genuine feedback to you • When you have a poisonous person on your team, no matter how talented they are, gotta cut bait! • Bravoholics, Bravolebreties and Bravocon • Ellen and DC’s British accent… #ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules

Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!. What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultural relevance for Yum in the many different countries they serve. Oh and lots to learn including these highlights: • RED- Relevant, Ease and Distinctive • Always know your culture • Selling the dream of the dream • Learning from brilliant peers such as MIT Building 23 • Don’t get cocky marketers, be humble and don’t argue with consumers! • Fight against the cultural norm at your own peril, better to work WITH culture • Lot of snake oil in MarTech…. Be careful of the creepy factor… • Gen Z- craving comfort #kenmuench #marketing #branding #yum #tacobell #kfc #pizzahut #minniebellssoulfood #daeho #elgarage

Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. Hey Brand Nerds! We have a Trekkie in the house who has now beamed up as a star marketer in Silicon Valley! Growing up in India, Vasu watched Star Trek as a nine year old and this was the seed of someone who has become a special marketing leader. What a fun and entertaining show that is filled with abundance of all kinds! Please enjoy this track and the “Jewels” that are flowing! Here are some of the many highlights: • Marketing is winning hearts and minds (Amul Butter) and emanates from the Limbic region of the brain (make decisions with emotion, use data to rationalize it) • Three key components of marketing: 1. Win hearts and minds 2. Understand motivations, really know what makes them tick 3. Help them fulfill their dreams • Marketing North Stars… 1. Lead with strategy, 2. Tell magical stories, 3. Create immersive experiences • When managing people, encourage people to provide differing opinions or points of view and create a culture where they are safe • H2H Marketing- Human to Human! • B2B and B2C marketing has the same process but different journey/cycles • B2B marketing has to change from just being feature centric to be the magical story tellers and brand builders of their company • “Help someone dream more, be more, help create a movement of unity” • “Diversity is like asking someone to come to a party, inclusion is like asking them to dance” And so many more we couldn’t fit them all here but is a fantastic listen! vasujakkal #marketing #branding #fireeye #thecmoclub #abundance #amulbutter

Brand Nerds! We have a wonderful episode to help you shift your personal paradigm for a fantastic rest of the year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common. This JB is someone who is on the precipice of changing the world with his start-up EncourageX. 2020 will be the year of encouragement! We “encourage” you to listen and learn about many topics highlighted by: • The energy of encouragement and how it transformed James’ life and how it may change your life too • If you have a talented toxic team member, what do you do? • For your marketing campaign, learn about the power of casting the right people and setting them and your campaign up for huge success.

Hey Brand Nerds! We have a Chief in the house today! Global outlook having grown up throughout the world as the son of a diplomat. An Ivy League trained attorney who is super thoughtful, with that wonderful 50/50 left/right brain mix. Please enjoy this track and learn about a variety of topics highlighted by: • “I love rhymes, but don’t put a mic in front of me!” • “Know the difference between what you think you do well, what other people think you do well and what the market will pay you top dollar to do” • Watch out for the glass… • Don’t make it about you, pay it forward to help others Lastly, we want to say Rest in Peace Kobe Bryant who DC had the great privilege of working with and getting to know when Kobe was a Sprite Brand endorser. #eddandridge #marketing #branding #aig #thecmoclub #ripkobebryant

Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha. #louiscarr #BETnetworks #blueprintmenssummit #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo

#Robertsmalls

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm and spent time chopping it up with Gabrielle Union on the epically real BET show Being Mary Jane? We only know one person who’s done this and it’s Goldie Taylor with her multifaceted career journey. She covers a broad spectrum of subjects such as, do your mentors give you courage and cover? And ‘bring your full self to the job.’ Said another way, are you keeping it 100 on the work front? Soak up some knowledge from Goldie as you ease into the weekend.

Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha! On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer lines with ease belying the profundity of the thought, such as: ‘agencies can’t make bad advertising without the clients help,’ or ‘people believe they know marketing because they are consumers,’ or ‘the best tech does not win.’ Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS! Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium.

Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and great learnings. Please enjoy this track and learn about a variety of topics highlighted by: • What are your “spikes?” Meaning, what are you great at and how does that impact your career and building your optimal team? • Marketing as engine for growth • The blend of Marketing art and science- in B2C, starts with consumers… • Land Rover, earning wonderful brand stripes • Using technology to be on the latest pulse of the consumer 24/7 • “Have strong opinions and hold them lightly” • Marketing is too important to be left to the marketers #muriellotto #marketing #branding #westernunion #thecmoclub #spikes #landrover

Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler. There are typically two kinds of business people in the world, those who follow maps and those who discover territories. One is not better than the other, but they are very different. DB discovers territories! In this show he drops pure gold with quotes like ‘culture doesn’t sleep.’ Whoa. Please enjoy this sip of branding wisdom to cleanse your marketing palette with our dude DB.

Marketing Manifesto (Work In Progress) Starts with the golden rule. In marketing speak, treat your target audience the way you want to be treated.Ask yourself this question. Would you be comfortable communicating your marketing message to your parents, siblings, spouse and/or children? If not, don’t do it!

Tim SpenglerPresident, M1, Dentsu Aegis Network Americas Summary: In his role as President, M1, Tim works to maximize ROI and improve market performance for our industry leading people-based marketing platform M1. He plays a key role in retaining and aligning the network around M1, growing adoption and driving profit throughout the network. Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative, and Worldwide Chief Executive Officer for MAGNA GLOBAL. Full bio below: Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative (2008-2012), and Worldwide Chief Executive Officer for MAGNA GLOBAL (2012-13), where he was responsible for $32 billion dollars of media spend for some of the biggest brands in the world. Tim was also a key architect of the MAGNA Consortium, one of the first groups to apply data and technology to evolve and streamline the ways media is transacted. He most recently held senior positions at Simulmedia and iHeart Media. He has led teams that consistently create break-through media campaigns for Fortune 100 companies. Bringing both left and right brain thinking to the strategic use of all media and in turn pushing the envelope of what is possible in the areas of Social Media, Radio, TV and Digital. His knowledge of the marketplace and the key players within it has been key to achieving this success. Tim currently sits on the Board of Directors for music streaming company LIVEXLIVE (Nasdaq: LIVX) . He has been recognized as TV Week’s Media Executive of the Year, an Advertising Age Media Maven, and an Adweek Media All-Star.

About C. David MinifieEnthusiastic leaderfaithfully committed to developing those around mein order to "make it happen."​A former US Marine and Naval Academy graduate, Dave spent over a dozen years at Procter & Gamble learning the art and science of brand building. Currently, he uses his leadership experience and marketing skills to set strategy and drive growth as Chief Experience Officer for Centene, the largest government services managed care organization in the US. Married to his Senior Prom date, he and wife Kelly have a daughter, son, and two dogs. Operating under the Ralph Waldo Emerson philosophy that "health is the first wealth,"​ and a belief that "everything matters," Dave demonstrates his personal purpose statement - to make those around [him] better - on a daily basis.Enthusiastic leader with proven track record, especially in challenging operating environments. Over twenty years experience leading, training, developing, supervising and motivating individuals and teams to deliver strong results. Broad consumer packaged goods marketing experience across a range of categories. Known for strong analytic and creative problem solving. Proven ability to collaborate across functions and divisions, to bridge diverse cultures, and to catalyze change.Specialties: Leadership, Marketing, Operational Discipline, Collaboration, Problem Solving, Written and Verbal Communication, Consumer Packaged Goods - North America and Global, Military experience, Change Agent

About MarciSenior marketing leader passionate about building world-class brands and teams. Proven experience shaping, launching and marketing products, services and customer programs that consistently deliver accelerated revenue growth and heighten brand position in both BtoC and BtoB markets.

About EncourageXOver the last 15 years, we have searched for a better way to encourage the people we care about in a more personal, authentic, and consistent way. We were unable to find an easy solution to our problem, so we decided to build it ourselves!The result is a new, holistic approach to encouragement influenced by some of the leading experts in various fields of psychology. Our simple and easy to use web application is designed to help you transform your good intentions into actions that encourage, inspire, and support the people you care about.Vision: Encourage the world, one person at a timeMission: Strengthen Personal RelationshipsStrategy: Personal, Authentic, ConsistentAbout James BrownStrategic Marketing, Sales and Business Development Leader with over 20 years of experience. Served as Head of Marketing & Sales, Director of Marketing Strategy, Director of Business Strategy, Product Development Manager, Brand Strategist, Business Development Manager, Solutions Consultant and Distributor Sales Representative.Relentless focus on the problem solving, design and implementation of strategic marketing and sales programs that drive profitable growth and organizational alignment. Committed to building strong cross-functional teams and brand ambassadors at every level within the organization.Passionate about the creation of strong brands that deliver clear, concise and consistent value propositions for employees, customers, investors.

James F. Lopez is President of Will Packer Productions. In the position he is responsible for developing and overseeing production on all film projects through the company’s first look deal with Universal Pictures.He is an executive producer on the company’s comedy film Almost Christmas, starring Gabrielle Union, Danny Glover, Mo’Nique, Romany Malco, Nicole Ari Parker, Kimberly Elise, JB Smoove, Jessie T. Usher and DC Young Fly and the upcoming July 21, 2017 feature Girl Trip starring Regina Hall, Jada Pinkett-Smith, Queen Latifah and Tiffany Haddish as well as Jacob’s Ladder, a reimagining of the 1980’s thriller classic, starring Michael Ealy, Jesse Williams and Nicole Beharie that debuted in 2017.Prior to joining Will Packer Productions, Lopez was Senior Vice President of Production at Screen Gems, a division of Sony Pictures Entertainment. During his tenure, Lopez oversaw some of the company’s top grossing and most anticipated projects. He was the production executive for the box office hit Think Like A Man. The film debuted at number one at the box office and grossed over $96 million worldwide. He oversaw production on About Last Night, Think Like A Man Too, The Wedding Ringer, The Perfect Guy and When The Bough Breaks for the studio. He also produced and conceived the story for the acclaimed short film #AmeriCAN, directed by actor Nate Parker.Formerly Senior Vice President of Marketing for Atlantic Records before joining Screen Gems, Lopez played an instrumental role in developing and overseeing the marketing campaigns for several multi-platinum artists including T.I. during his tenure in the music business. He also oversaw the soundtracks for numerous films including Hustle & Flow, P.S. I Love You, Step Up 2: The Streets, Tyler Perry’s Daddy’s Little Girls, Meet The Browns, Why Did I Get Married? and Avatar. In addition to overseeing marketing for artists, Lopez has directed a series of television commercials for album campaigns and led efforts for film soundtracks and brand partnerships. His music video for T.I.’s “No Matter What,” from his double platinum album Paper Trail, was nominated for an MTV Video Music Award. Lopez also has a Grammy nomination for his producing of long form video “The World According to Nappy.”Lopez is a member of the Academy of Motion Pictures Arts and Sciences and has been included on Ebony Magazine’s Power 100 list and Imagen Foundation’s Most Powerful & Influential Latinos in Entertainment. He is also a board member for the African American Film Critics Association and ICON MANN.

About CharleneFor the past two decades, Charlene Li has been helping people see the future. She’s the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail, and Open Leadership as well as co-author of the critically-acclaimed book, Groundswell.Charlene is an entrepreneur who founded and ran Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. She continues working at Prophet as a Senior Fellow. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group.With over 20 years of experience in tech and business, she has been a respected advisor to Fortune 500 companies on digital transformation and leadership. Charlene also serves on the regional board for YPO, a global network of CEOs.Charlene is a sought after public speaker and has appeared at events ranging from TED and the World Business Forum to SxSW. She has appeared on 60 Minutes and PBS NewsHour, and is frequently quoted by The Wall Street Journal, The New York Times, USA Today, and The Associated Press.Charlene was named one of the Top 50 Leadership Innovators by Inc., and one of the most creative people in business by Fast Company. Charlene graduated magna cum laude from Harvard College and received her MBA from Harvard Business School. She lives in San Francisco.

Happy Sunday Brand Nerds! I’ve missed y’all. Many create metric driving tactics…yet few create culture shifting Marketing with a capital M that also moves commerce. Allan Broce is cut of the later clothe. This dude is a weird cat, and I mean that with the utmost respect. You might wanna take a seat for these burners. Do you manage your career as a journey or a destination? Are your questions better than your answers? Don’t front, that’s super dope. Do you ignore all the naysayers and do what you’re going to do? Are you your agencies best client? If not, why not? Do you and/or your team members write inspiring briefs? Are you being intellectually lazy? And finally, it’s not that the answer IS yes, but can ALWAYS BE YES. I just can’t with you Allan, stop it bro. Ha. Oh, almost forgot, with a company named ‘Triple Double’ I’d be remiss not to shout out Ice Cube, The Predator, Track #7 @ 1:14. #classic #allanbroce #thisissportscenter #espn #mtv #granthill #janethill #joepytka #wieden+kennedy #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandsbeatsbytes

Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha. #louiscarr #BETnetworks #blueprintmenssummit #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo

#brilliantmarketer #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo

Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as of 08/29/2019. Yeah, there’s that part! #sethgoldman #beyondmeat #honesttea #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo

Happy Friday eve Brand Nerds! Are the ladies in in the house? Without a doubt (s/o Frank White and Junior Mafia). Today you’re being blessed with ‘applied’ wisdom. Said another way, Lauren Weinberg, Chief Marketing Officer of Square, has something to say (s/o 3 stacks). Let’s start with this little ditty, the best marketing tells a strong story supported by data. But then Lauren flips it with this jewel, there is a time to turn down the data and turn up your INSTINCTS. Allow that to marinate on your cranium for second. So here’s a question for you to ponder. Do you know WHEN to turn down the data and turn up your instincts? Lauren does, and so should you. As you well know, in current day marketing we have an embarrassment of INFORMATION riches, and dearth of culturally relevant, actionable INSIGHTS. As you grope for the weekend open your ears to the wisdom of Lauren Weinberg! #laurenweinberg #square #jackdorsey #marketing #branding #advertising #socialmedia #media #brandsbeatsbytes #cmo

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Heeeeeeey Brand Nerds. Somebody please tell me the 4th of July isn’t a week from now. Geez. This week on Brands, Beats & Bytes we’ve got a real left brain/right brain Brand dude in the building. Derrick takes us behind the curtain of the blended worlds of Brand and Content while sparking your synapses to consider: Do you and your team work as if the customer pays your check? Because, well, err, they kinda do! ‘Not every hill is worth taking.’ ‘Sometimes you gotta question organizational, marketing and personal inertia.’ Yup. Finally, and this is a goodie, would you have a non-work-related beer with your agency partners? BOOM. Relax your mind, let your conscience be free and get down to the sounds of … #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #creativejuicer #cmo

Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing. To aptly borrow the old Coca-Cola tagline, ENJOY! #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub

Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm and spent time chopping it up with Gabrielle Union on the epically real BET show Being Mary Jane? We only know one person who’s done this and it’s Goldie Taylor with her multifaceted career journey. She covers a broad spectrum of subjects such as, do your mentors give you courage and cover? And ‘bring your full self to the job.’ Said another way, are you keeping it 100 on the work front? Soak up some knowledge from Goldie as you ease into the weekend.

Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude followed a legend at NBC in Dick Ebersol and you will quickly understand why. Listen and learn about why relationships in business are crazy important, get great advice for when to leave the office (#nofacetime) and a lot more. This is what we call a Marketing PLUS episode. Co-host Larry Taman and Laz go way back like four flats on a Cadillac and we benefit from these good friends, along with other co-host Darryl “DC” Cobbin, chopping up heady marketing and business subjects with blissful ease (shout Mrs. Snegroff RIP).

Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, those who enjoy experiencing culture and those who create culture. Rob Stone, Jon Cohen and The Cornerstone Agency and The FADAR team CREATE culture. Period. This week’s show is about far more than marketing. It’s about what happens when life intertwines with work and they make a beautiful baby. In this case, twins (you’ll get the joke after listening). Full disclosure: This dude is one of DC’s best friends. Rob happens to be an ICON on the low. You Must Learn! (shout The Teacher).

Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha. On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer lines with ease belying the profundity of the thought, such as: ‘agencies can’t make bad advertising without the clients help,’ or ‘people believe they know marketing because they are consumers,’ or ‘the best tech does not win.’ Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS! Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium.

Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler. There are typically two kinds of business people in the world, those who follow maps and those who discover territories. One is not better than the other, but they are very different. DB discovers territories! In this show he drops pure gold with quotes like ‘culture doesn’t sleep.’ Whoa. Please enjoy this sip of branding wisdom to cleanse your marketing palette with our dude DB.

Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...

Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.