Brands, Beats & Bytes

Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.A few takeaways: If your brand isn’t utilizing NFTs, you are already behind and missing outCareer paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can beThe power of Muhammad Ali, a common role model of DC and MattAnalytics - the answer to all problems or a deterrent to taking risks?Sometimes great success comes from painting outside the lines

We are back with an episode so good, that we had to REMIX. Welcome back to our guest and friend, Tony Ponturo! Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!! Tony is also a master storyteller with lots to learn including these highlights: Cultivate relationships, it will serve you in many waysTake risks, there are no rules, chart your own territoryKnow your brand- where are you with trust, reliability, authenticity and value?Don’t get caught in “Not invented here”In negotiations, two huge things to figure out: What game are we playing Who is Don CorleoneBe a savant on asking questionsWith your career, follow your passion, build foundation stones, don’t rush itHuman observation is dataDon’t stop learning!Confidence in youHere is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird #nyu

Album 4 Track 11 – Andy Alsop, CEO, The ReceptionistHey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. A few key takeaways from the episode:Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.Employees are a vital part of the brand of the company. How are your employees representing your company? The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish NOTES:Learn More About The ReceptionistLearn More About Employee SupremacyStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including: -Aligning career with purpose -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA) -Never too late for an apology -The meaning of names and DC’s equation for certain key names in Katie’s life -DC’s Five A’s#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

Album 4 Track 10 – Richard White, CEO and Founder, FathomHey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. Join us as we talk about the following key takeaways: What do you feel emotionally connected to? Take that and pursue it.Sometimes you have to 'ZIG' while others 'ZAG'No matter the industry you are in, building relationships is key over burning bridgesLaunching a business? Look at 1. Marketplace 2. Team 3. Product - in that order NOTES:Learn More About Fathom.VideoStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

In recognition of Earth Day, we are bringing back a guest who truly lives his life for the better of our earth, Seth Goldman. His time with us continues to bring nuggets of wisdom and encourages us in our actions for a healthier earth and world. Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as of 08/29/2019. Yeah, there’s that part!#sethgoldman #beyondmeat #honesttea #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo

Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager BrandsHey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. Join us as we talk about the following key takeaways: You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful careerBeing early to trends may seem like the "cool" thing to do - but what if you're too early?Cannabis Brand Development vs Traditional Brand Development63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes. NOTES:Learn More About Engager BrandsStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 8 – Jane Lee, Founder, Launch Pop Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between. An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. Key Takeaways: There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launchDon't love your product too much, allow yourself to pivot.Speed Up to Slow DownIf you won't bet on yourself. Why would anyone else? NOTES:Learn more about Launch PopStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. Sydney is a great listener and so genuine. Here are some of the wonderful highlights from our conversation: • Be thoughtful and strategic before initiating action• Market research/analytics is a great pathway to the CMO role• Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary)• Demonstrate honesty and candor and if you can, do it diplomatically• Be genuine to who you are and fully leverage that in career and life• As a marketer, you create value for people that brings you trust, loyalty and ultimately more value to the company• Brand purpose is essential foundation for marketing success• Create emotional connections in otherwise rational category • Want customer to feel Supported, assured and worry free• In marketing department, strive for build a “resume” culture• Create team environment that is safe and inclusive • Diversity is demographic and inclusivity is psychographicLastly, we really do appreciate Sydney being an integral part of our conversation involving race. We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open. Here are the links to the article and Ted Talk Sydney referenced in the podcast:Lori Hutcherson articleTed Talk by Verna Myers #sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter

REMIX: Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present. Lots to learn from Melissa weaved into great stories including these highlights: Life comes before work and is your authentic self, alwaysGrit, hustle, persistence, initiativeTreat everybody with love no matter their stationFind a great mentor who becomes a friendtor In the darkness, there are silver linings And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls

Album 4 Track 7 – Larry Kahn, Media Strategist and ForecasterHey Brand Nerds! We are joined by a friend, colleague, and data storytelling specialist in the virtual building, Larry Kahn. Formerly with NBC Sports, now a consultant for Datanautix. Larry is using AI and Big Data to analyze customers' own words after years of crunching numbers. including a fan feedback model unlike any you've heard of before. He is bringing us wisdom from his career journey through time spent in the radio industry, with Golf Channel, giving back to his local community through Harvard Alumni Association’s Early College Awareness program, and more. Join our insightful conversation that is going to make you think, laugh, and reconsider the ways you can speak quickly and honestly with your target markets.Key Takeaways: Research can be referred to as various things, but should be focused on data storytelling rooted in the purpose of monetizing content.There is a great benefit to listening more than always speakingLet's talk about the importance of silence. As LK's wife Amy says, "Go find something you like to do with people you like to do it with." NOTES:Learn more about DatanautixDatanautix provides instant fan feedback for The Harlem Globetrotters-----Oren Katzeff's Podcast, mentioned by DCStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 6 – Derek Osgood, Founder and CEO, IgnitionHey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue. Derek shows us the importance of connecting the dots, internal marketing as much as external, and the joys of admiring a brand as a child and growing up to work for the same brand in innovative and successful ways. Key Takeaways: As a marketer, if you aren't failing you may want to ask yourself if you're taking big enough risks.Marketing must have a 360 view of what is going on in both your company and the world to maximize your chances of successDon't get caught up in the hype of marketing and forget the importance of understanding the fundamentals of marketingNOTES: Learn more about Derek's company, IgnitionView the animated short, The Park Bench presented by Aflac View Rippling's Poem in Response to Gusto's Cease & Desist hereStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner. Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. Key Takeaways: Listening will take you farther than speaking - if you do both right.Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brandAre you operating in your career with intentionality? It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss)

Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDxHey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space. Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. Key Takeaways: Not every career is linear, with the right skill set, you can be successful in various industries Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingleDante creates space for those that are to come behind him and this shows up in the multiple stories Dante sharesLast but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."

Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning DoctorsHey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley! Key Takeaways: Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)Being surrounded by great people who push you to grow is a must in your careerMarketing has power, whether you are creating it or consuming itBOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED

Black History Month Remix - Since we last met with Ryan he has continued to become a primary innovator and leader in the Esports space, with recent partnerships with Nike & House of Hoops by Foot Locker, XBox, Microsoft and more! As we look at leaders in the Black community, we are excited to bring Ryan back for all the Brand Nerds out there! --------------Album 3 Track 4 – Ryan Johnson, Founder @ Cxmmunity & HBCU Esports League, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities. Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category. Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area. As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!

Album 4 Track 2 – Kevin Knight, Owner, K Group LTDHey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. Key Takeaways: The importance of having people around you that encourage and inspire you to be all you can beChange doesn't have to be done all at once, sometimes big change comes from one simple changeThere can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle

Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. Phil Colón brings his experience of uplifting the LatinX community with socially conscious strategy and innovative thinking.A few takeaways: When you are an innovator in every space you are in, you may be a brand psychic What glitters is not always goldDoing it all is not always the best way. Slow down to speed up.What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today

Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A PledgeHey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." We can't wait to hear your thoughts!A few takeaways: Culture. Whether at a university or a company, it is an important element to consider before joining their family.When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.Surrounding yourself with a diverse group allows for growth within yourself, and ultimately a well-rounded perspective.

A Gratitude Remix - Steve Hallowell, Irma Shrivastava, & Caralene RobinsonSteve Hallowell, Chief Marketing Officer at Herschend EnterprisesTom Peters inspires us to ask, "How can we make what we're doing into a wow projects?"Irma Shrivastava, CMO, Strategic Marketing and Business ExecutiveManeesh Shrivastava provides the perfect yang to Irma's yin, proving two heads is better than one.Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th StreetDarryl "DC" Cobbin's influence shows the importance of building a family-like-team that is inclusive and diverse for colleagues.Who has had or is having the most influence on your career?

Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th StreetThis is an episode of true gratitude and learnings from Caralene as she brings her experience in corporate companies like Coca-Cola and Boost Mobile to directing and content creation fueled by her passion for community, authenticity, and storytelling. A few takeaways: Brands have the power to create experiences that form long-lasting and tangible memories in the hearts of the consumer.Intuitive marketers are curious. Curious to understand what makes the consumer tick in order to deliver the right products and storytelling. Finding your north star allows your decision and actions to be driven by a firm and rooted understanding of who you are.When you're 80 years old, will you look back and have pursued all the things you wanted to do?

Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak.Steve brings stories of his experience from post-college labor jobs to bringing joy and entertainment to families worldwide. From Kodak to Herschend Enterprises (you most likely know better as the owners of Silver Dollar City, Dollywood, or the Harlem Globetrotters), Steve understands the importance of hard work and the power of joy in experiences. A few takeaways: Theme parks and shows may be the product, but more importantly, it's about the experience that your consumers have when engaging with Herschend companies.It's essential to stand firm in your opinions, all while trusting your gut to lead you in the right direction.Be vigilant about strategy and flexible with tactics.As a leader, self-awareness can be your best quality for your team.

Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. A few takeaways: People and relationships matter, whether in the corporate or nonprofit sectorIt's important for companies and people to recognize that it's about the brand, not the product.Trusting your instinct will lead you down the right path or a path of learning and growth.When you are happy outside of work, joy spreads into your work.

Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.A few takeaways: If your brand isn’t utilizing NFTs, you are already behind and missing outCareer paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can beThe power of Muhammad Ali, a common role model of DC and MattAnalytics - the answer to all problems or a deterrent to taking risks?Sometimes great success comes from painting outside the lines

Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported. A few takeaways: The importance of doing meaningful work, accompanied by deep gratitudeApproach conversations with a "stuff you don't know, about stuff you know" mentalityLife's speedbumps, whether in your personal life or career, are great opportunities to step back and reflectWhen asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joyF-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.1) Lynn Ledwith (Album 2 Track 26) - Vice President & CMO at ANSYS, Inc.2) Ed Dandridge (Album 2 Track 7) - SVP & CCO of Boeing3) Vasu Jakkal (Album 2 Track 8), CVP Microsoft Security, Compliance & Identity4) Julie Cary (Album 2 Track 23) - Chief Marketing and Innovation Officer at Massage Envy #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS. Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few.Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including: Extraordinary one of a kind research from Sabrina and On Point with analytics and insight on racism today called A Real Perspective of Racism Experienced by Black People in North America (for more information please visit https://www.onpointinsight.com/reality-check)Find time to thinkMake a difference in the world your wayBe Eileen Campbell, find time to really connect with people and show appreciation for themData is not here to make the decision for you, it is to inform youMarket research can be most pivotal in winning vs. losingKeep fighting FOR… not against

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.1) Seth Goldman (Album 1 Track 15) - Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat2) C. David Minifie (Album 2 Track 3), Former Chief Experience Officer, & EVP, Corporate Strategy3) Siddharth Taparia (Album 2 Track 5) - SVP & Head of Corporate Brand & Experience Marketing, SAP4) Marci Grebstein (Album 2 Track 2) - CMO / Curious Catalyst #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.1) Carol Kruse (Album 1 Track 9) - Board Director of Valvoline, Investor/Advisor Oregon Venture Fund, former CMO of ESPN and Cambia Health, and Head of Global Digital for The Coca-Cola Company.2) Jason Mayden (Album 1 Track 10) - President at Fear of God Athletics, former Brand Jordan, Sr. Global Design Director3) Lauren Weinberg (Album 1 Track 14), Global Head Of Marketing and Communications, Square4) Wayne Hickey (Album 2 Track 24) - VP, Technology Communications at IBM, Former EVP of Global Tech Practice at Weber Shandwick, and Former GM Head of Bay Area at Edelman. #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

Hey Brand Nerds! Back at you with a fantastic guest who happens to be LT’s first boss! Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories including our Frank Sinatra Chivas Regal story... Among many pearls Rob drops is “Do what’s best for the business, the business will do what’s best for you.” Enjoy!!

Album 3 Track 10 – Jonathan Trimble, CEO And Rising, previously great work with major agencies such as Fallon, DDB, and Omnicom for major clients such as the BBC, Coca-Cola, and Unilever. Hey Brand Nerds! We have a brilliant, very deep guest in Trimble who has lots to share most notably about the power of brands and how companies can actually be successful businesses while helping all constituents, not just shareholders.Here is the link Trimble mentioned for LA-based startups interested in And Rising:https://andrising.com/laMarmite link for a “Love it or hate it” ad discussed in the podcast.

Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present. Lots to learn from Melissa weaved into great stories including these highlights: Life comes before work and is your authentic self, alwaysGrit, hustle, persistence, initiativeTreat everybody with love no matter their stationFind a great mentor who becomes a friendtor In the darkness, there are silver linings And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls

Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more.Hey Brand Nerds! We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade. Lots to learn from Scott weaved into great stories including these highlights: Speak truth to powerBe introspectiveAs a marketer, important to find the optimal balance of driving revenue vs. not pissing your target audience offAlign systems, data, and tech with your brand and brand strategyFull heads of garlic and BMWs do not mix!#scottdoniger #marketing #branding #kyriba #sprinklr #bmw #adidas #jordanbrand #nike #ardsleyhighschool

James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success. Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing! Cuth shares dope stories with lots to learn including these highlights: “Treat people the way you want them to behave”Understand the difference between a product and a brand“Can get through no’s, 20 no’s if I have to”True to yourself- commercial and undergroundUnderstanding the highest emotional benefit to galvanize the communityFind out more about Rock The Bells at:https://www.rockthebells.com#rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull

Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand love? Are you afraid to make the tough and unpopular calls (like for real, for real)? Are you giving people room to make mistakes? Do you ignore your Spidey senses? That’s dumb. Really dumb. Is your Brand trapped in the land of Speeds and Feeds? Have you EARNED the right to lead? And finally, in the spirit of keeping it 100, some marketers are not good business people (sorry, not sorry). In the world of Hollywood, they celebrate and shower the best with awards such as Oscars and Golden Globes. In the marketing world, Carol is one of our best and has been equally celebrated and showered with myriad awards (too many to name Brand Nerds). But it’s not her awards that impress per sé, it’s her mind and her ability to effectively lead and drive results.#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub

Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including: -Aligning career with purpose -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA) -Never too late for an apology -The meaning of names and DC’s equation for certain key names in Katie’s life -DC’s Five A’s#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

Album 3 Track 5 – Vince Thompson, Founder and CEO of MELT, one of the nation's leading sports, culinary, and entertainment marketing agencies focused on brand development, event, and experiential marketing, social media, and sponsorship strategy who work with prominent clients such as Coca-Cola and Aflac.Hey Brand Nerds! We have a force of nature and a super successful entrepreneur grounded in helping his clients innovate for success in our virtual house today!Vince happens to also be a wonderful storyteller with lots of wisdom he shares including: Change is inevitable, growth is optional, choose wiselyValue real relationships without conditionsGoodwill is good businessAuthenticity!!Don’t take no or rejection personallyHere are a few links for items referenced in the podcast:JBoy Podcast#MELTU PodcastThe City Game Triumph, Scandal, and a Legendary Basketball Team#vincethompson #marketing #branding #sportsmarketing #meltagency #meltu #cocacola #aflac #auburn #kenstabler

Black History Month 2021 Remix 2 – Celebrating African American Marketing Leaders - In honor of Black History Month, we are republishing interviews we have done with African American Marketing Leaders over the last year.Enjoy Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and helluva athlete – Culture: When legacy calls, will you answer?

Album 3 Track 4 – BLACK HISTORY MONTH 2021 Ryan Johnson, Founder and CEO of Cxmmunity, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities. Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category. Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area. As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!

Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!! Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola. Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights: As a leader, be mindful of building a diverse and super talented team around youGreat leaders get great work done by other peopleLet the game come to you and then engageAs a marketer, trust your instincts fullyBe a proficient internal seller backed by real dataRoger Enrico- Make small change to big thingsAuthenticity is the foundation to all marketing that really resonatesKnow who you are, and find your way in your career through your passions#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay

Album 3 Track 3 – Jimmy Smith, Partner and Chief Creative Officer at Amusement Park previously creative force with major agencies such as Weiden and Kennedy, FCB, BBDO, Burrell, TBWA/ChiatDay for major clients such as Nike and Gatorade. Hey Brand Nerds! We have some fantastic content for Black History Month! Leading off is a dope session with Jimmy who is a creative genius and legend. Jimmy has won numerous awards and is a force of nature in developing and producing creative emotionally connecting brands with consumers ultimately helping generate fantastic business results. So much to learn and enjoy from the great stories Jimmy shares including meeting a young LeBron James.ENJOY!!Links for ads mentioned in the show:Nike FreestyleCoca-Cola “Stoop”

Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world. Jeff is also co-founder of three non-profit entities:Ripples of Hope incubates/accelerates the growth of organizations focused on making the world a better place 48in48 produces hackathon events to build 48 nonprofit websites in 48 hours The A Pledge (DC is riding with Jeff here) alliance of Atlanta agency and corporate leaders working together to create a more equitable and diverse workforceIf that is not enough, Jeff is also an accomplished author, and his books, The 5-Day Turnaround & The Crisis Turnaround, are a reflection of his drive and personal purpose to have an outsized, positive impact on the world. Last, but not least, Jeff also hosts a really cool podcast called Begin the Begin which you can find on all the major podcast apps.Hey Brand Nerds! We love providing you, our listeners, the full array of our Brands, Beats & Bytes equation, and what is really special about Jeff is he focuses on helping businesses understand helping the community and the world is actually a win-win for all. Lots of wisdom and from Jeff including these highlights: Think Ben & Jerrys, purpose genuinely woven into the fabric of a brand is instrumental in emotionally connecting brands and consumers/customersLarge forces such as racism affect you and your community- ask yourself what you can do to make things better and speak up!Find a great mentor and don’t be shy about asking someone with great statureRelationships with family and friends come firstWhen working for a boss who uses fear, thoughtfully figure your best way outSummon up your courage, and then make your most thoughtful and best moves with genuine chutzpahWhat’s your life purpose? If you don’t have it, please think about yours#jeffhilimire #marketing #branding #dragonarmy #leadershipatlanta #ripplesofhope #48in48 #theapledge #beginthebegin #kenbernhardt

Album 3 Track 1 – Lisa Solomon, current Founder and CEO of Atheneum Collective, previously senior exec for online and digital ad sales and brand partnerships at NBCUniversal, Microsoft, AOL, and more.Hey Brand Nerds! Back at it here with a great guest whose successful career arc mirrors the internet and lives her mantra, “Knowledge is Power and Knowledge Shared is Power Multiplied.” Lisa shares lots of wonderful wisdom within compelling stories. Highlights include: Online innovation with Toyota TundraRoland and Margaret's advice…“Courage to do something I’ve never done before”Boomerang effect- Keep it business, not personalAn antidote for fear and antidote for anxiety Find out more about Atheneum Collective at: https://atheneumcollective.com/#atheneumcollective #marketing #branding #microsoft # toyota #NBCUniversal #AOL #peloton

Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!! Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola. Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights: As a leader, be mindful of building a diverse and super talented team around youGreat leaders get great work done by other peopleLet the game come to you and then engageAs a marketer, trust your instincts fullyBe a proficient internal seller backed by real dataRoger Enrico- Make small change to big thingsAuthenticity is the foundation to all marketing that really resonatesKnow who you are, and find your way in your career through your passions#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!! Tony is also a master storyteller with lots to learn including these highlights: Cultivate relationships, it will serve you in many waysTake risks, there are no rules, chart your own territoryKnow your brand- where are you with trust, reliability, authenticity and value?Don’t get caught in “Not invented here”In negotiations, two huge things to figure out: What game are we playing Who is Don CorleoneBe a savant on asking questionsWith your career, follow your passion, build foundation stones, don’t rush itHuman observation is dataDon’t stop learning!Confidence in youHere is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird #nyu

Album 2 Track 26 – Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials, and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard. Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania.PLEASE NOTE- THIS TRACK RECORDED PRIOR TO US PRESIDENTIAL ELECTION.Hey Brand Nerds! We have a B2B Marketing powerhouse in our virtual house today!! Truth be told, Lynn is a client of our consulting company who we have been trying to get onto the show for our audience’s great benefit, so enjoy! Oh and lots to learn including these highlights: Competitive spirit, take it to work and use to your advantageIf you are not failing, you are not pushing the envelope enough“Don’t let perfection get in the way of progress” (from the great Howard Moskowitz)Iterate, iterate, iterate!70/20/10 RuleFinding the tech personalization and privacy balanceDRIP B2B vs. B2C Marketing #lynnledwith #marketing #branding #ansys #b2b #b2bmarketing #b2cmarketing

Hey Brand Nerds! We have a big dude in the building who has generated huge revenues all with a smile!!. What a fun ride with Lefko who shares many great stories including his college HOF hoops career with the University of Pennsylvania Quakers and throughout his very successful run in business in ad sales. Oh and lots to learn including these highlights: • Brut Day by Faberge - https://www.youtube.com/watch?v=G9ElSFcr7Ho&feature=youtu.be • Right People + Diverse Team Culture = Results • Nice to be important, but important to be nice • “Don’t sell me, tell me” • Words Matter • 32, 6, 312, 290 • Power of Athletes as Brands • FINALS #Turner #Fox #Discovery #6packmedia #PennBasketball #adsales #marketing #sportsmarketing #Branding #HOF

Hey Brand Nerds! We have our first PR/Comms centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!! Lots to soak up and learn from Wayne including these highlights: • Find a great partner you can have as a sounding board for your career • Dig into the “why” • In your career, optics really matter • Only stupid question is the one you ask more than once • Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you • Can’t have tech for tech’s sake • Tech founders bring EVERYONE into the room #brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft

Hey Brand Nerds! Back at it here with a guest so accomplished, Julie intimidated DC (he doesn’t intimidate easy) with her great results! Julie shared great wisdom and fun stories with us. Highlights include: • You can talk about your values, but you must LIVE them • The art of balancing brand communication with humor • “Make coming to work the best part of an employee’s day” • Using tech to drive brand differentiation • The Franchise Whisperer • For marketers, think “Business people first, marketers second.” • Try and avoid fashion debate with your daughter! #juliecary #marketing #branding #laquinta # hostess #gerber #deanfoods #energizer

Hey Brand Nerds! We are heading into the summer strong hard with EHB sharing her full self from her unique vantage point. Lots of fun learning with EHB who has spent her entire career in and around all areas of brands, beats and bytes. Please enjoy this track and learn about a variety of interesting topics highlighted by: • People consume a lot more than just what you say • Find bosses who: 1) accelerate your skills and 2) who believe in you • Be curious, be accountable, be grateful • Listen to understand, not convince • More gratitude, more grace