REMIX: Album 2 Track 5 – Siddharth Taparia, Global Chief Marketing Officer, JLL
Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, and friendly, and has wisdom beyond his years. How about a Marketing Manifesto to ma
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Show Notes
Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, and friendly, and has wisdom beyond his years. How about a Marketing Manifesto to make sure all marketers are doing the right thing? With Siddharth’s help, we are collectively working on it (see show notes for our working first draft)
Please enjoy this track and learn about a variety of topics highlighted by:
• CEO’s view for the role of the CMO
• “Customer Experience equals brand”
• “Takes a long time to find good marketers, takes seconds to lose them”
• How AI will shape the future of marketing
• The fine line of marketers using technology without creeping people out
#siddharthtaparia #marketing #branding #sap #customerexperience #thecmoclub