Brands, Beats & Bytes

Happy Friday eve Brand Nerds! Are the ladies in in the house? Without a doubt (s/o Frank White and Junior Mafia). Today you’re being blessed with ‘applied’ wisdom. Said another way, Lauren Weinberg, Chief Marketing Officer of Square, has something to say (s/o 3 stacks). Let’s start with this little ditty, the best marketing tells a strong story supported by data. But then Lauren flips it with this jewel, there is a time to turn down the data and turn up your INSTINCTS. Allow that to marinate on your cranium for second. So here’s a question for you to ponder. Do you know WHEN to turn down the data and turn up your instincts? Lauren does, and so should you. As you well know, in current day marketing we have an embarrassment of INFORMATION riches, and dearth of culturally relevant, actionable INSIGHTS. As you grope for the weekend open your ears to the wisdom of Lauren Weinberg! #laurenweinberg #square #jackdorsey #marketing #branding #advertising #socialmedia #media #brandsbeatsbytes #cmo

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Heeeeeeey Brand Nerds. Somebody please tell me the 4th of July isn’t a week from now. Geez. This week on Brands, Beats & Bytes we’ve got a real left brain/right brain Brand dude in the building. Derrick takes us behind the curtain of the blended worlds of Brand and Content while sparking your synapses to consider: Do you and your team work as if the customer pays your check? Because, well, err, they kinda do! ‘Not every hill is worth taking.’ ‘Sometimes you gotta question organizational, marketing and personal inertia.’ Yup. Finally, and this is a goodie, would you have a non-work-related beer with your agency partners? BOOM. Relax your mind, let your conscience be free and get down to the sounds of … #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #creativejuicer #cmo

Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing. To aptly borrow the old Coca-Cola tagline, ENJOY! #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub

Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm and spent time chopping it up with Gabrielle Union on the epically real BET show Being Mary Jane? We only know one person who’s done this and it’s Goldie Taylor with her multifaceted career journey. She covers a broad spectrum of subjects such as, do your mentors give you courage and cover? And ‘bring your full self to the job.’ Said another way, are you keeping it 100 on the work front? Soak up some knowledge from Goldie as you ease into the weekend.

Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude followed a legend at NBC in Dick Ebersol and you will quickly understand why. Listen and learn about why relationships in business are crazy important, get great advice for when to leave the office (#nofacetime) and a lot more. This is what we call a Marketing PLUS episode. Co-host Larry Taman and Laz go way back like four flats on a Cadillac and we benefit from these good friends, along with other co-host Darryl “DC” Cobbin, chopping up heady marketing and business subjects with blissful ease (shout Mrs. Snegroff RIP).

Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, those who enjoy experiencing culture and those who create culture. Rob Stone, Jon Cohen and The Cornerstone Agency and The FADAR team CREATE culture. Period. This week’s show is about far more than marketing. It’s about what happens when life intertwines with work and they make a beautiful baby. In this case, twins (you’ll get the joke after listening). Full disclosure: This dude is one of DC’s best friends. Rob happens to be an ICON on the low. You Must Learn! (shout The Teacher).

Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha. On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer lines with ease belying the profundity of the thought, such as: ‘agencies can’t make bad advertising without the clients help,’ or ‘people believe they know marketing because they are consumers,’ or ‘the best tech does not win.’ Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS! Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium.

Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler. There are typically two kinds of business people in the world, those who follow maps and those who discover territories. One is not better than the other, but they are very different. DB discovers territories! In this show he drops pure gold with quotes like ‘culture doesn’t sleep.’ Whoa. Please enjoy this sip of branding wisdom to cleanse your marketing palette with our dude DB.

Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...

Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.