Brands, Beats & Bytes

Album 5 Track 17 - What's Poppin? CNN. It's a Branding ProblemIf you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective. You may be inclined to say their host and guest selections are their problem, but it's deeper than that. It's a branding problem. Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 16 - What's Poppin? Brand Heat vs. Product HeatWe are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 20 - The Mystic of Marketing & Music w/Terry DryBrand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode. A few key takeaways from the episode:Let's talk about the power of who you are surrounded by.Change is inevitable. Struggle is optional.Is what you're doing future-proof? See a problem? Solve it. NOTES:Book Mentioned: The Seven Spiritual Laws of Succes by Deepak ChopraShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 15 - The Pursuit of Balance in the BoardroomBrand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.A jew-el dropper you don't want to miss! Here are a few key takeaways from the episode:Are you balanced in the boardroom?Go places you are loved, encouraged, and supported. That's where you thrive.Throwing away the script. Living authentically. The power of "AND" | Analog in a digital world. NOTES:Connect with Jeryn at:www.JerynTurner.comInstagram: @spelmangeminiTwitter: @JerynTurnerFacebook: Jeryn TurnerView Her Books Here. Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & EntertainmentBrand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor! Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! Here are a few key takeaways from the episode:How are you prioritizing the humanity of the life you live?Sometimes everything can be going completely right and wrong at the same time.De-Influencing is trending. Let's talk about it NOTES:Heph FoundationShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca BlakeBrand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. An episode that you don't want to miss. Check-it out! A few key takeaways from the episode:The power of asset-based perspectivesDo you have a tribe/village around you?Is your technology complimenting your goal or driving it? What are you building in your life? From projects, relationships, change-maker communities and more. NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 13 - What's Poppin? Let's Talk About Bud Light...Brand Nerds...Bud Light. Let's talk about it. DC, LT, and J are diving into the uproar around the recent Dylan Mulvaney and Bud Light partnership from a brand positioning perspective. They are also chatting about brands that executed campaigns that caused consumer upset like Nike and Coca-Cola. What are your thoughts? Connect with us on our social channels to elevate your thoughts. NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 12 - What's Poppin? The Future of Car MarketingBrand Nerds! We are back with another What's Poppin? This week we are discussing the future of marketing in the car industry. From electric car mandates to autonomous cars. How will this change how car brands market to their consumers? Let's talk about it. NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'!Brand Nerds! We have a special edition What's Poppin' for you today! Normally we just have our three hosts; but this was too poppin' to not bring in a 3rd voice. We have Garth Knutson, CMO at Aflac, chiming in on the recent rise of the Women's NCAA Championship; in great basketball, viewership numbers, and the growing support (that's well deserved) of women's basketball. Did you tune into both men's and women's Final Fours this year? What were your thoughts? Tune-in and join the conversation on our social channels. NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 9 - What's Poppin? March Madness, The Brand ViewBrand Nerds, it's March Madness...but has the NCA lost their "madness?" The guys are diving into the history of March Madness, the power of the uber-brands, and standing up for what you know is right for the company. Bringing stories from their time at Coke, laugh, and jew-els you can't wait to miss. NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard HandlerBrand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents. A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. Here are a few key takeaways from the episode:Let's talk about DetroitPut It In a Contract Before You Put an Artist in the Sky (or with any commitment) Stories of Innovation and Expert Branding of Challenger BrandsChris Rock; From the Slap to Netflix SpecialTicketmaster; Are they really the bad guy? NOTES:The Pepsi ChallengeBook: The Other Guy BlinkedShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha WilliamsThis week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources! Here are a few key takeaways from the episode:Find your essence, personally and professionally.Be Bold. Be Inclusive. Be You.As you grow in your career, continue to give back to those around you.Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do NOTES:GirlExecShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 6 - Marketing's Role in Digital Addiction Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. An episode you don't want to miss. Send it to your friends. Send it to your family. Here are a few key takeaways from the episode:Always Seek to LearnWork with Truth and IntegrityOwn Your F-Ups & Work Towards BetterYour Brand FirstMarketing's Role in Digital Addiction NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDxHey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. Key Takeaways: Not every career is linear; with the right skill set, you can be successful in various industries. Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingleDante creates space for those that are to come behind him, and this shows up in the multiple stories Dante sharesLast but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."

Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-UpBrand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the contentjudging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s Poppin edition of Brands, Beats & Bytes will actually have DC, Jeff, and I chop it up on what ads are the most effective from a brand standpoint. This means the ads we think will have the most positive impact on the brand advertiser’s business. NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVIIIn preparation for the most anticipated weekend in football, we are talking Mahomes & Hurts from a brand perspective. Both athletes have incredible brands that will only be supercharged through their time at the Super Bowl. An event perfectly set in Black History Month as they become the first duo of Black starting quarterbacks in Super Bowl history.Topics Featured:Patrick Mahomes Brand Throughout His CareerJalen Hurts Brand Through Out His CareerThe Top Football Players Brands & RevenueWhat the Super Bowl does to an athletes brand NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month! We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some throwback stories along with the jewels he is bringing from his experience. From learning to be patient (through a big F-Up) to genuinely understanding the media landscape and advocating for the Black media community. We are inspired and driven to think differently about our work; we know you will be too.Here are a few key takeaways from the episode:Make sure you look at the BIG picture before quickly taking (or not) moves in your career.Marketing is about growth.We need both the Martin & Malcolm approach to spark change. Your work looks different when you love what you do. NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded ImpressionsYou all enjoyed our "snackable content," so we brought it back for another round! Topics Featured:Rihanna, The Brand.Mr. Irrelevant...Decided He Is RelevantDigital Metrics. Are impressions the right metric to be tracking? NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & ComedyWe are excited to bring you snackable content through our 'What's Poppin?" episodes. Join us as we dive into current topics affecting or involving the brand and marketing space.Topics Featured:Culture vs ColorCustomer Services as an extension of your brandComedy within Marketing NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart - Greg Welch - Stories of a Career and Life Truth TellerYou know what a new year means...a brand new album! We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up). Looking to continue growing your career? Listen to hear from the recruiter of the best, the top-tier executives of the marketing world, with je-wels dropped in every question. Here are a few key takeaways from the episode:The power of truth, "no"s, and taking a pauseWhat does your digital footprint say about you? ie. social media channelsYou've got to have both creative and strategy skills to succeed as an executive in the marketing space"You have one mouth and two ears...use them in that ratio" NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello, President at Target 10Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove headfirst into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"A few key takeaways from the episode:Be fearless. In work and in life. Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.There is beauty in duality NOTES:Learn More About Target 10Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig MinassianThis week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.Here are a few key takeaways from the episode:Comedy brings people together to talk about a variety of topics (if done right)Craig is a savant when it comes to bringing together of possibility, responsibility, and participationThere is a great influence in not only your bosses but also your peersWant to publish a tweet? Do this first... NOTES:Clinton Global Initiative Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The ReceptionistHey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. A few key takeaways from the episode:Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.Employees are a vital part of the brand of the company. How are your employees representing your company? The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish. NOTES:Learn More About The ReceptionistLearn More About Employee SupremacyStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager BrandsHey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. Join us as we talk about the following key takeaways: You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful careerBeing early to trends may seem like the "cool" thing to do - but what if you're too early?Cannabis Brand Development vs Traditional Brand Development63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes. NOTES:Learn More About Engager BrandsStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.Today's guest is a subject matter expert and pioneer in his field. Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. A few key takeaways from the episode:The importance of prep-work and doing your homeworkThe digital marketing space is ever-changing - stay engaged and emerged in what's happeningAlways be willing to learn, flow, and grow NOTES:Learn More About Specificity Inc.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A PledgeHey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." We can't wait to hear your thoughts!A few takeaways: Culture. Whether at a university or a company, it is an important element to consider before joining their family.When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.Surrounding yourself with a diverse group allows for growth within yourself and, ultimately a well-rounded perspective.

REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin KnightHey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. Key Takeaways: The importance of having people around you that encourage and inspire you to be all you can beChange doesn't have to be done all at once, sometimes big change comes from one simple changeThere can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle

Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha WilliamsThis week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources! Here are a few key takeaways from the episode:Find your essence, personally and professionally.Be Bold. Be Inclusive. Be You.As you grow in your career, continue to give back to those around you.Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do NOTES:GirlExecShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. A few takeaways: People and relationships matter, whether in the corporate or nonprofit sectorIt's important for companies and people to recognize that it's about the brand, not the product.Trusting your instinct will lead you down the right path or a path of learning and growth.When you are happy outside of work, joy spreads into your work.

Album 4 Track 20 - The Mystic of Marketing & Music w/Terry DryBrand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode. A few key takeaways from the episode:Let's talk about the power of who you are surrounded by.Change is inevitable. Struggle is optional.Is what you're doing future-proof? See a problem? Solve it. NOTES:Book Mentioned: The Seven Spiritual Laws of Succes by Deepak ChopraShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca BlakeBrand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. An episode that you don't want to miss. Check-it out! A few key takeaways from the episode:The power of asset-based perspectivesDo you have a tribe/village around you?Is your technology complimenting your goal or driving it? What are you building in your life? From projects, relationships, change-maker communities and more. NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. AdamsBrand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. A few key takeaways from the episode:Life is like chess; what moves will you make for your future?The power and position of a fair dealThere are countless ways you are engaging in crowdfunding every day. Let's talk about it.Sometimes it's not only about the brand...it's about the man (or woman) NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 17 - The Beauty of Branding w/Scott CreightonWe have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott shares with us his experience from notable beauty brands to employee resources groups that changed the lives of countless people in the LGBT community. A few key takeaways from the episode:Sometimes the push you need comes from tough-loveJumping feet first into the things you are passionate about can lead to beautiful change for yourself and the ones you care aboutRooting in an organizational credo helps root yourself into your priorities; with your customers at the top NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed CollinsWe have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the biggest named advertising companies, as a professor at Chapman University, and his current role as Partner and President of Amusement Park. An episode you don't want to miss, from start to finish. Filled with insight and knowledge to learn from. Buckle up as well chat about staying balanced and patient on the journey. A few key takeaways from the episode:Sometimes the best move to make in your career is no moveMarketing & Advertising needs to be a two-way conversationCan you be on both the company's and client's side?Even if you're an expert in your field, you should always be learning from those around you NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. Phil Colón brings his experience of uplifting the Hispanic community with socially conscious strategy and innovative thinking.A few takeaways: When you are an innovator in every space you are in, you may be a brand psychic What glitters is not always goldDoing it all is not always the best way. Slow down to speed up.What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today

Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning DoctorsHey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley! Key Takeaways: Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)Being surrounded by great people who push you to grow is a must in your careerMarketing has power, whether you are creating it or consuming itBOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED

Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. Key Takeaways: Listening will take you farther than speaking - if you do both right.Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brandAre you operating in your career with intentionality? It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss)

Hey Brand Nerds! Back at you with a fantastic guest who happens to be LT’s first boss! Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories, including our Frank Sinatra Chivas Regal story... Among many pearls Rob drops is “Do what’s best for the business; the business will do what’s best for you.” Enjoy!!

Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao, EVP, Strategy and Digital at Shout! FactoryWe are excited to have Gene Pao in the virtual building with us! We are diving into the growing space of digital marketing and advertising, the importance of taking building-block career moves, and how being prepared for the "waves" at any moment can save you from making a big F-Up! A few key takeaways from the episode:The importance of prioritizing passion for yourself and for your teamHave a plan; but also be flexible and adapt to what life throws your wayAnticipate the future and change; because things are always changing. NOTES:Learn More About Shout! FactoryStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Hey Brand Nerds! Our show not only brings insightful guests to share their experiences but also gives us key examples of F-Ups we could avoid in our careers. We are back with four of our guests to share their F-Ups and what they learned. So YOU can avoid the same ones. We have Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert back in the virtual building with us!

Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, and friendly, and has wisdom beyond his years. How about a Marketing Manifesto to make sure all marketers are doing the right thing? With Siddharth’s help, we are collectively working on it (see show notes for our working first draft)Please enjoy this track and learn about a variety of topics highlighted by:• CEO’s view for the role of the CMO • “Customer Experience equals brand”• “Takes a long time to find good marketers, takes seconds to lose them”• How AI will shape the future of marketing• The fine line of marketers using technology without creeping people out #siddharthtaparia #marketing #branding #sap #customerexperience #thecmoclub

Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...

Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.Today's guest is a subject matter expert and pioneer in his field. Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. A few key takeaways from the episode:The importance of prep-work and doing your homeworkThe digital marketing space is ever-changing - stay engaged and emerged in what's happeningAlways be willing to learn, flow, and grow NOTES:Learn More About Specificity Inc.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-ColaMany highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

Hey Brand Nerds, we are back with some of our guest's biggest F-ups. We have Dante Simpson, Larry Kahn, Jane Lee, and Andy Alsop back in the virtual building with us! Take a listen to their f-ups so you don't make the same ones!

Celebrate Episode 100 by going back to where it started; Episode 1! Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola CompanyWanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.

Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at TopgolfToday we have a special guest as we celebrate episode 100 on the Brands, Beats, & Bytes podcast! Join us as we catch-up with our first guest, Geoff Cottrill on what's been going on since April 18, 2019, when we first launched the podcast, the evolution of music, basketball, and golf. A few key takeaways from the episode:Always consider what's possible. Prioritize relationships, you never know where those connections will take you.Golf is experiencing the same cultural changes that basketball didBe yourself. Authentically yourself. That's your power. NOTES:Learn More About Top GolfStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 12 – Matt Tumminello, President at Target 10Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space. Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"A few key takeaways from the episode:Be fearless. In work and in life. Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.There is beauty in duality NOTES:Learn More About Target 10Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported. A few takeaways: The importance of doing meaningful work, accompanied by deep gratitudeApproach conversations with a "stuff you don't know, about stuff you know" mentalityLife's speedbumps, whether in your personal life or career, are great opportunities to step back and reflectWhen asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joyF-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned