Brands, Beats & Bytes

Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly FlatowFrom client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. Here are a few key takeaways from the episode:Are you prioritizing relationships in your life? Bumps in the road will come. How you handle it is the important part. Do your homework & accept multiple perspectives.Be a servant of relationships, results, and retelling.NOTES:Connect with Kelly:Kelly Flatow | LinkedInThe Hard Thing About Hard ThingsShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 6 - Marketing's Role in Digital Addiction w/Jill DowBrand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. An episode you don't want to miss. Send it to your friends. Send it to your family. Here are a few key takeaways from the episode:Always Seek to LearnWork with Truth and IntegrityOwn Your F-Ups & Work Towards BetterYour Brand FirstMarketing's Role in Digital Addiction NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger FishmanBrand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.Here are a few key takeaways from the episode:In life, you have to earn it and own it.It's okay to take a beat and think about it before you answer a questionEngulf yourself in your work, get first-hand experience with the product/service you are offeringMarketing is about serving people, not just selling You can be both strategically intentional while remaining empathetic NOTES:Connect with Roger: www.rogerfishman.comRoger Fishman | LinkedIn@rogerfishman on social channelsCheck out Roger's work: RAO Case StudyArtists For NatureNARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLANDThink You Know What Water Looks Like? Take a Look at This.The ocean science-art connectionShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 25 – The Growth Mentality w/Brooke JanousekBrand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. Here are a few key takeaways from the episode:The emotional connection with brands is something you must considerLet's talk about the power of the pumpkin spice latte (shoutout Starbucks)Do your values align with who you're working for/withIf you F-Up - that's fine, it's going to happen - but what's your solution to fix itBeing a lover and creator of interesting and insightful marketingNOTES:Connect with BrookeReady to Grow? - The Grow CMOShout-out Herman Story Wines Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections. Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike. Here are a few key takeaways from the episode:Joy, Happiness, and Community - Pillars to PursueThe emotional connection is important, but so is the plan to execute it effectivelyBad feedback is just the beginning of growthJust because it's the newest...doesn't mean you need itTaking the lows...turning them into highs NOTES:Learn more about MoviusShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard HandlerBrand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents. A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. Here are a few key takeaways from the episode:Let's talk about DetroitPut It In a Contract Before You Put an Artist in the Sky (or with any commitment) Stories of Innovation and Expert Branding of Challenger BrandsChris Rock; From the Slap to Netflix SpecialTicketmaster; Are they really the bad guy? NOTES:The Pepsi ChallengeBook: The Other Guy BlinkedShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days). An episode that will hit you to your core and inspire you to think better and be the best YOU there is. Here are a few key takeaways from the episode:Mentee/Mentor relationships can provide value to both partiesHire Slow - Fire Fast - It's a true saying.Authenticity is truly your power (and your personal brand)Functionally & Emotionally When Two-Become-One NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 3 Track 7 - James Cuthbert, President at Rock The Bells James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success. Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing! Cuth shares dope stories with lots to learn including these highlights: “Treat people the way you want them to behave.”Understand the difference between a product and a brand“Can get through no’s, 20 no’s if I have to”True to yourself- commercial and undergroundUnderstanding the highest emotional benefit to galvanize the communityFind out more about Rock The Bells at:https://www.rockthebells.com#rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull

REMIX: Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. AdamsBrand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective.

REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig MinassianThis week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.Here are a few key takeaways from the episode:Comedy brings people together to talk about a variety of topics (if done right)Craig is a savant when it comes to bringing together of possibility, responsibility, and participationThere is a great influence in not only your bosses but also your peersWant to publish a tweet? Do this first... NOTES:Clinton Global InitiativeShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global ImpactToday's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond. As DC said in today's episode, you'll want to listen to it from start to finish.Here are a few key takeaways from the episode:Who are your people? Who you are surrounded by is important.In 20 years, will what you do today be the right thing?Marketing can look like experiencing the product. Creating a memorable marketing encounter. It's not about work-life balance; it's about holistic balanceAbe's a Disciple of Humanity...let's breakdown how. NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 21 - What's Poppin? Summer MoviesSummer is the perfect time for visiting a cool theater in the midst of the heat waves we are experiencing! We are diving into Air and Flaming Hot, two films that surround popular brands and their stories. Is there power in spotlighting a brand through film? Let's talk about it. Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 20 - Running Toward Success w/Jared SchrieberHey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today! Here are a few key takeaways from the episode:Are you running away from something or toward somethingHow the future of marketing looks with the influence of AI.How marketing departments have changed from being the start and end to a response to a product. NOTES:Jared's Book, Breakout BrandsShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald OsborneBrand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. Here are a few key takeaways from the episode:Authenticity continues to be a powerful force in careers and marketing and branding"Nothing happens until a sale is made." Do you have a mentor that is also your advocate?Curiosity, Community, & Courage - A powerful trifecta NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 18 - What's Poppin? NBA Finals - Jokić & The Branding of FamilyA big congratulations to the Denver Nuggets on their NBA Championship win!Just as we did in the Super Bowl, we are back to dive into the brand perspective of the big game! Nikola Jokić is not only the MVP but potential inspiration for the NBA's next campaign. We are diving into that and more in today's episode. Check out Nike's Championship AdInterested in Jokić mentioned personality? Check Out This Social Post.Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter#NBA #Nuggets #NikolaJokic #StanKroenke #JoshKroenke #MikeMalone #AdamSilver #LisaSalters #MikeBreen #StephenASmith #MollyQerim #Nike #JustDoIt #Family #NBAFinals #Joker

Album 5 Track 17 - What's Poppin? CNN. It's a Branding ProblemIf you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective. You may be inclined to say their host and guest selections are their problem, but it's deeper than that. It's a branding problem. Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 16 - What's Poppin? Brand Heat vs. Product HeatWe are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 20 - The Mystic of Marketing & Music w/Terry DryBrand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode. A few key takeaways from the episode:Let's talk about the power of who you are surrounded by.Change is inevitable. Struggle is optional.Is what you're doing future-proof? See a problem? Solve it. NOTES:Book Mentioned: The Seven Spiritual Laws of Succes by Deepak ChopraShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 15 - The Pursuit of Balance in the BoardroomBrand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.A jew-el dropper you don't want to miss! Here are a few key takeaways from the episode:Are you balanced in the boardroom?Go places you are loved, encouraged, and supported. That's where you thrive.Throwing away the script. Living authentically. The power of "AND" | Analog in a digital world. NOTES:Connect with Jeryn at:www.JerynTurner.comInstagram: @spelmangeminiTwitter: @JerynTurnerFacebook: Jeryn TurnerView Her Books Here. Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & EntertainmentBrand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor! Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! Here are a few key takeaways from the episode:How are you prioritizing the humanity of the life you live?Sometimes everything can be going completely right and wrong at the same time.De-Influencing is trending. Let's talk about it NOTES:Heph FoundationShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca BlakeBrand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. An episode that you don't want to miss. Check-it out! A few key takeaways from the episode:The power of asset-based perspectivesDo you have a tribe/village around you?Is your technology complimenting your goal or driving it? What are you building in your life? From projects, relationships, change-maker communities and more. NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 13 - What's Poppin? Let's Talk About Bud Light...Brand Nerds...Bud Light. Let's talk about it. DC, LT, and J are diving into the uproar around the recent Dylan Mulvaney and Bud Light partnership from a brand positioning perspective. They are also chatting about brands that executed campaigns that caused consumer upset like Nike and Coca-Cola. What are your thoughts? Connect with us on our social channels to elevate your thoughts. NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 12 - What's Poppin? The Future of Car MarketingBrand Nerds! We are back with another What's Poppin? This week we are discussing the future of marketing in the car industry. From electric car mandates to autonomous cars. How will this change how car brands market to their consumers? Let's talk about it. NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'!Brand Nerds! We have a special edition What's Poppin' for you today! Normally we just have our three hosts; but this was too poppin' to not bring in a 3rd voice. We have Garth Knutson, CMO at Aflac, chiming in on the recent rise of the Women's NCAA Championship; in great basketball, viewership numbers, and the growing support (that's well deserved) of women's basketball. Did you tune into both men's and women's Final Fours this year? What were your thoughts? Tune-in and join the conversation on our social channels. NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 9 - What's Poppin? March Madness, The Brand ViewBrand Nerds, it's March Madness...but has the NCA lost their "madness?" The guys are diving into the history of March Madness, the power of the uber-brands, and standing up for what you know is right for the company. Bringing stories from their time at Coke, laugh, and jew-els you can't wait to miss. NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard HandlerBrand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents. A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. Here are a few key takeaways from the episode:Let's talk about DetroitPut It In a Contract Before You Put an Artist in the Sky (or with any commitment) Stories of Innovation and Expert Branding of Challenger BrandsChris Rock; From the Slap to Netflix SpecialTicketmaster; Are they really the bad guy? NOTES:The Pepsi ChallengeBook: The Other Guy BlinkedShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha WilliamsThis week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources! Here are a few key takeaways from the episode:Find your essence, personally and professionally.Be Bold. Be Inclusive. Be You.As you grow in your career, continue to give back to those around you.Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do NOTES:GirlExecShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 6 - Marketing's Role in Digital Addiction Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. An episode you don't want to miss. Send it to your friends. Send it to your family. Here are a few key takeaways from the episode:Always Seek to LearnWork with Truth and IntegrityOwn Your F-Ups & Work Towards BetterYour Brand FirstMarketing's Role in Digital Addiction NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDxHey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. Key Takeaways: Not every career is linear; with the right skill set, you can be successful in various industries. Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingleDante creates space for those that are to come behind him, and this shows up in the multiple stories Dante sharesLast but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."

Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-UpBrand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the contentjudging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s Poppin edition of Brands, Beats & Bytes will actually have DC, Jeff, and I chop it up on what ads are the most effective from a brand standpoint. This means the ads we think will have the most positive impact on the brand advertiser’s business. NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVIIIn preparation for the most anticipated weekend in football, we are talking Mahomes & Hurts from a brand perspective. Both athletes have incredible brands that will only be supercharged through their time at the Super Bowl. An event perfectly set in Black History Month as they become the first duo of Black starting quarterbacks in Super Bowl history.Topics Featured:Patrick Mahomes Brand Throughout His CareerJalen Hurts Brand Through Out His CareerThe Top Football Players Brands & RevenueWhat the Super Bowl does to an athletes brand NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month! We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some throwback stories along with the jewels he is bringing from his experience. From learning to be patient (through a big F-Up) to genuinely understanding the media landscape and advocating for the Black media community. We are inspired and driven to think differently about our work; we know you will be too.Here are a few key takeaways from the episode:Make sure you look at the BIG picture before quickly taking (or not) moves in your career.Marketing is about growth.We need both the Martin & Malcolm approach to spark change. Your work looks different when you love what you do. NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded ImpressionsYou all enjoyed our "snackable content," so we brought it back for another round! Topics Featured:Rihanna, The Brand.Mr. Irrelevant...Decided He Is RelevantDigital Metrics. Are impressions the right metric to be tracking? NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & ComedyWe are excited to bring you snackable content through our 'What's Poppin?" episodes. Join us as we dive into current topics affecting or involving the brand and marketing space.Topics Featured:Culture vs ColorCustomer Services as an extension of your brandComedy within Marketing NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart - Greg Welch - Stories of a Career and Life Truth TellerYou know what a new year means...a brand new album! We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up). Looking to continue growing your career? Listen to hear from the recruiter of the best, the top-tier executives of the marketing world, with je-wels dropped in every question. Here are a few key takeaways from the episode:The power of truth, "no"s, and taking a pauseWhat does your digital footprint say about you? ie. social media channelsYou've got to have both creative and strategy skills to succeed as an executive in the marketing space"You have one mouth and two ears...use them in that ratio" NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello, President at Target 10Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove headfirst into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"A few key takeaways from the episode:Be fearless. In work and in life. Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.There is beauty in duality NOTES:Learn More About Target 10Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig MinassianThis week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.Here are a few key takeaways from the episode:Comedy brings people together to talk about a variety of topics (if done right)Craig is a savant when it comes to bringing together of possibility, responsibility, and participationThere is a great influence in not only your bosses but also your peersWant to publish a tweet? Do this first... NOTES:Clinton Global Initiative Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The ReceptionistHey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. A few key takeaways from the episode:Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.Employees are a vital part of the brand of the company. How are your employees representing your company? The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish. NOTES:Learn More About The ReceptionistLearn More About Employee SupremacyStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager BrandsHey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. Join us as we talk about the following key takeaways: You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful careerBeing early to trends may seem like the "cool" thing to do - but what if you're too early?Cannabis Brand Development vs Traditional Brand Development63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes. NOTES:Learn More About Engager BrandsStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.Today's guest is a subject matter expert and pioneer in his field. Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. A few key takeaways from the episode:The importance of prep-work and doing your homeworkThe digital marketing space is ever-changing - stay engaged and emerged in what's happeningAlways be willing to learn, flow, and grow NOTES:Learn More About Specificity Inc.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A PledgeHey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." We can't wait to hear your thoughts!A few takeaways: Culture. Whether at a university or a company, it is an important element to consider before joining their family.When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.Surrounding yourself with a diverse group allows for growth within yourself and, ultimately a well-rounded perspective.

REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin KnightHey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. Key Takeaways: The importance of having people around you that encourage and inspire you to be all you can beChange doesn't have to be done all at once, sometimes big change comes from one simple changeThere can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle

Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha WilliamsThis week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources! Here are a few key takeaways from the episode:Find your essence, personally and professionally.Be Bold. Be Inclusive. Be You.As you grow in your career, continue to give back to those around you.Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do NOTES:GirlExecShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. A few takeaways: People and relationships matter, whether in the corporate or nonprofit sectorIt's important for companies and people to recognize that it's about the brand, not the product.Trusting your instinct will lead you down the right path or a path of learning and growth.When you are happy outside of work, joy spreads into your work.

Album 4 Track 20 - The Mystic of Marketing & Music w/Terry DryBrand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode. A few key takeaways from the episode:Let's talk about the power of who you are surrounded by.Change is inevitable. Struggle is optional.Is what you're doing future-proof? See a problem? Solve it. NOTES:Book Mentioned: The Seven Spiritual Laws of Succes by Deepak ChopraShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca BlakeBrand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. An episode that you don't want to miss. Check-it out! A few key takeaways from the episode:The power of asset-based perspectivesDo you have a tribe/village around you?Is your technology complimenting your goal or driving it? What are you building in your life? From projects, relationships, change-maker communities and more. NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. AdamsBrand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. A few key takeaways from the episode:Life is like chess; what moves will you make for your future?The power and position of a fair dealThere are countless ways you are engaging in crowdfunding every day. Let's talk about it.Sometimes it's not only about the brand...it's about the man (or woman) NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 17 - The Beauty of Branding w/Scott CreightonWe have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott shares with us his experience from notable beauty brands to employee resources groups that changed the lives of countless people in the LGBT community. A few key takeaways from the episode:Sometimes the push you need comes from tough-loveJumping feet first into the things you are passionate about can lead to beautiful change for yourself and the ones you care aboutRooting in an organizational credo helps root yourself into your priorities; with your customers at the top NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed CollinsWe have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the biggest named advertising companies, as a professor at Chapman University, and his current role as Partner and President of Amusement Park. An episode you don't want to miss, from start to finish. Filled with insight and knowledge to learn from. Buckle up as well chat about staying balanced and patient on the journey. A few key takeaways from the episode:Sometimes the best move to make in your career is no moveMarketing & Advertising needs to be a two-way conversationCan you be on both the company's and client's side?Even if you're an expert in your field, you should always be learning from those around you NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter