Brands, Beats & Bytes

Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests:1. Scott Hargrove2. Brooke Janousek3. Greg Welch4. Roger Fishman #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

REMIX: Album 5 Track 33 - Work Your Brand w/Jamie SchwartzWhat’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of experience from his time working with Loud Records to serving as a lawyer. He is the epitome of hard work and grit and a display of those things leading to a varied and successful career journey. Here are a few key takeaways from the episode:It's all about work ethic. Skills can be taught - work ethic can't.Put in the work to grow your personal brand.Focus. On what you want and what you want to do.Be a light in the often abyss.NOTES:Connect with JamieJamie Schwartz | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 13 - Cult Branding: Kobe Bryant Brand NerdWhat’s happening, Brand Nerds?! We have a one-of-a-kind guest on our show today, BJ Bueno! You know we love to have guests that can take us back to their early days of working alongside our hosts. Today, we are diving into the vault and hearing about host DC and BJ's time spent with the late/great Kobe Bryant alongside stories of inspiration and jew-els that BJ brings. Here are a few key takeaways from the episode:Being a student of lifeTake time to just be a personMove with curiosityThe importance of science and creativityThe magic of life & marketingNOTES:Connect with BJBJ Bueno | LinkedInBooks:Thinking, Fast and Slow by Daniel KahnemanView on AmazonThe Happiness Advantage by Shawn AnchorView on AmazonStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 12 - What's Poppin? The Return of Obey Your ThirstWhat's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill. Here are a few key takeaways from the episode:The power of going full force after what you believeWas Grant Hill first in line for the headline spot...Let's talk about itIt's about having the right team to make magic happenHow Sprite made the unexpected move under the big brand Coca ColaStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger FishmanBrand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.Here are a few key takeaways from the episode:In life, you have to earn it and own it.It's okay to take a beat and think about it before you answer a questionEngulf yourself in your work, get first-hand experience with the product/service you are offeringMarketing is about serving people, not just selling You can be both strategically intentional while remaining empathetic NOTES:Connect with Roger:www.rogerfishman.comRoger Fishman | LinkedIn@rogerfishman on social channelsCheck out Roger's work:RAO Case StudyArtists For NatureNARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLANDThink You Know What Water Looks Like? Take a Look at This.The ocean science-art connectionShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 11 - The Power of a Versatilist w/Don ScheibenreifWhat’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent, and skills throughout his career, which he's bringing to today's show! From CPG, tech, and more - there are many angles to lean into throughout the episode. Here are a few key takeaways from the episode:Most times, the hard lessons we are given, are ones we need to learnBe a versatilistThe importance of both managing up and managing downMarketer: Optimism and CreativityThe importance of time & timingNOTES:Connect with DonDon Scheibenreif | LinkedInBook: When Machines Become CustomersView on AmazonStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige YoungWhat’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. Here are a few key takeaways from the episode:Model the behavior you want to see.Feedback is a valuable opportunity to growSpeak Truth to PowerSimply - Be You. Be Kind. Be Badass.NOTES:Connect with PaigePaige Young | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald OsborneBrand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. Here are a few key takeaways from the episode:Authenticity continues to be a powerful force in careers and marketing and branding"Nothing happens until a sale is made." Do you have a mentor that is also your advocate?Curiosity, Community, & Courage - A powerful trifecta NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's tooWhat's Poppin' Brand Nerds?! Here are a few key takeaways from the episode:Women's NCAA March Madness Views are UPThe show aspect of the game being ignored is a mistakeThoughts on Iowa vs LSU match-upWho has the most star power?Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 9 - Cool, Calm, & Connected w/Katie CaseyWhat’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. Buckle up and get ready for some introspective work and inspiration along the way. Here are a few key takeaways from the episode:Sometimes you have to start by looking withinHow are you connecting to those around you?Making yourself indispensable is key.Stay calm and cool in situations AND don't be afraid to ask for helpWhat are your anchors in life? NOTES:Connect with KatieLinkedIn | Katie CaseyStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly FlatowFrom client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. Here are a few key takeaways from the episode:Are you prioritizing relationships in your life? Bumps in the road will come. How you handle it is the important part. Do your homework & accept multiple perspectives.Be a servant of relationships, results, and retelling.NOTES:Connect with Kelly:Kelly Flatow | LinkedInThe Hard Thing About Hard ThingsShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking! Here are a few key takeaways from the episode:Don't be afraid to try different things until you find what lights you upHow are you paying it forward? The importance of mentorship with someone who gets you.Don't just start the business and dump all your money into it - really understand the business mechanicsWhat does it look like to be patiently impatient in the pursuit of success?NOTES:Connect with DanLinkedIn | Dan AliStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 7 - What's Poppin? AI: Behind the BotWhat’s happening Brand Nerds?! Today, we are diving deep into AI, and we brought an expert to the virtual building - there is no one better we could bring to you, other than Seth Greenberg. Seth is a veteran Brand Nerd and a super successful tech CMO, most recently with Veritone, a one-stop shop for an organization's AI needs.If you've ever wondered about AI (and you should), you don't want to miss today's show. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!Here are a few key takeaways from the episode:Outwit or Grit to Exceed Your ObjectivesFailure is an Opportunity for FeedbackSimplification.90% on the stuff that matters. 10% on the rest.Speak Up.NOTES:Connect with Folayo LinkedIn | Folayo LasakiStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 5 - What’s Poppin? Brand Nerds’ 2024 Super Bowl Ad Chop-UpWe are back with another Super Bowl Ad Chop-Up with DC, LT, and Jeff. The commercials are a much-anticipated part of the Super Bowl, and there are many things to consider when deciding if a brand's ad was a hit or a flop. Join us to learn about the guys' favorite ads for this year's Super Bowl and the ones that missed the mark. We'd love to hear about your favorite ad or what you thought of the ones mentioned on the show today. Hop on over to our social channels to drop your thoughts and perspectives on the ads you saw during this year's game. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 4 - What's Poppin? The Super Bowl & SwiftiesWhat’s happening Brand Nerds?! We have a special episode of What's Poppin' right on time for the Super Bowl! We know that if you watched the AFC Championship or scrolled social media lately you've come across the Chiefs and Taylor Swift, a merging of sports and entertainment. We are diving into the much-talked-about couple - from a brand perspective. NOTES/MENTIONS:Someone Clocked How Little Screen Time Taylor Swift Got During Chiefs-Ravens Game by Lynette RiceBillionaire investor Charlie Munger: ‘The world is not driven by greed, it’s driven by envy’ by Tom Huddleston Jr.Charlie Munger | Envy and Comparing are dangerous by Denis Bischof9 Times Taylor Swift Crushed 2023 by Monica MercuriStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan MoguelHey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way. She currently serves as Senior Manager, Culture Marketing for a brand you may have heard of...Red Bull. She is giving us our wings and inspiration through her stories of victory and F-Ups. Here are a few key takeaways from the episode:Reflect on who has helped you & Pay It ForwardYou can teach skills; not personalityFinding the balance of prioritizing people and workStay True To YourselfNOTES:Connect with MaeganMaegan Moguel | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 3 - The Confucius of Marketing, Andrew SpringateWhat’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show today. One of the transformative leaders of the Sprite rebranding to his work for Keurig Dr. Pepper, Andrew continues to make incredible strides in his work and is a trusted colleague along the way. Here are a few key takeaways from the episode:Take time to appreciate the hard workers around youThinking UnconventionallyBe someone who gets stuff doneThe importance of team chemistryHow are you a part of the next needed solution?NOTES:Connect with AndrewAndrew Springate | LinkedinStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global ImpactToday's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond.As DC said in today's episode, you'll want to listen to it from start to finish.Here are a few key takeaways from the episode:Who are your people? Who you are surrounded by is important.In 20 years, will what you do today be the right thing?Marketing can look like experiencing the product. Creating a memorable marketing encounter. It's not about work-life balance; it's about holistic balanceAbe's a Disciple of Humanity...let's break down how. NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking on the new album and the year with an episode that will inspire you, no matter what career stage you are in!Here are a few key takeaways from the episode:Dedication and Excellence are key to your career journeyBranding should alert all the senses in the consumerLife will knock you down - it's about how you respondAre you a "Three Feet from Gold" person?NOTES:Connect with TimTim Halloran | LinkedInTim's Book: Romancing the BrandStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 1 - Welcome to 2024!Can you believe we have had 6 years of Brands, Beats, and Bytes?! We are kicking off our 6th album looking at up-and-coming marketing trends of the year and thoughts on how DC and LT can see them play out in your business' marketing strategy. Here are a few key takeaways from the episode:Forbes Top 10 Marketing Trends in 2024Artificial Intelligence - How to Use it RightInfluencer Marketing - How Brands Do It Well (and not)What makes the trends actually work for your business and things to consider

Album 5 Track 34 - Wrapping Up 2023Brand Nerds! We are wrapping up 2023 with some of our key highlights and lessons we've learned throughout this year! The perfect ending for our 5th album as we prepare to launch incredible things in our 6th. Here are a few key takeaways from the episode:Workaholic Behavior is not the vibe w/Paige YoungFamily over everything w/Roger FishmanThe joys of things that bring us joy w/Brooke JanousekThe importance of staying true to yourself w/Meagan Moguel

Album 5 Track 33 - Work Your Brand w/Jamie SchwartzWhat’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of experience from his time working with Loud Records to serving as a lawyer. He is the epitome of hard work and grit and a display of those things leading to a varied and successful career journey. Here are a few key takeaways from the episode:It's all about work ethic. Skills can be taught - work ethic can't.Put in the work to grow your personal brand.Focus. On what you want and what you want to do.Be a light in the often abyss.NOTES:Connect with JamieJamie Schwartz | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige YoungWhat’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. Here are a few key takeaways from the episode:Model the behavior you want to see.Feedback is a valuable opportunity to growSpeak Truth to PowerSimply - Be You. Be Kind. Be Badass.NOTES:Connect with PaigePaige Young | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more.Hey Brand Nerds! We have our first PR/Comms-centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!! Lots to soak up and learn from Wayne including these highlights: • Find a great partner you can have as a sounding board for your career• Dig into the “why” • In your career, optics really matter• Only stupid question is the one you ask more than once• Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you• Can’t have tech for tech’s sake• Tech founders bring EVERYONE into the room#brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft

REMIX: Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University.Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights: • Brand is a living thing and must always be fresh, innovative and be able to pivot • Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks • When you have a “tight” brand, everyone who touches the brand gets it and success flows!• As a leader, ensure the team keeps it real with genuine feedback to you • When you have a poisonous person on your team, no matter how talented they are, gotta cut bait!• Bravoholics, Bravolebreties and Bravocon• Ellen and DC’s British accent…#ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules

REMIX: Album 5 Track 20 - Running Toward Success w/Jared SchrieberHey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today! Here are a few key takeaways from the episode:Are you running away from something or toward somethingHow the future of marketing looks with the influence of AI.How marketing departments have changed from being the start and end to a response to a product. NOTES:Jared's Book, Breakout BrandsShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel Hey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way. She currently serves as Senior Manager, Culture Marketing for a brand you may have heard of...Red Bull. She is giving us our wings and inspiration through her stories of victory and F-Ups. Here are a few key takeaways from the episode:Reflect on who has helped you & Pay It ForwardYou can teach skills; not personalityFinding the balance of prioritizing people and workStay True To YourselfNOTES:Connect with MaeganMaegan Moguel | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 25 – The Growth Mentality w/Brooke JanousekBrand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. Here are a few key takeaways from the episode:The emotional connection with brands is something you must considerLet's talk about the power of the pumpkin spice latte (shoutout Starbucks)Do your values align with who you're working for/withIf you F-Up - that's fine, it's going to happen - but what's your solution to fix itBeing a lover and creator of interesting and insightful marketingNOTES:Connect with BrookeReady to Grow? - The Grow CMOShout-out Herman Story Wines Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & Entertainment/The ConnorsBrand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor!Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! Here are a few key takeaways from the episode:How are you prioritizing the humanity of the life you live?Sometimes everything can be going completely right and wrong at the same time.De-Influencing is trending. Let's talk about it NOTES:Heph FoundationShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman Hey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good person. He is sharing the importance of being the hardest worker in the room and the success that can result from that. If you've ever wondered about what goes on behind the scenes of professional athletes and sports management - dive on in! Here are a few key takeaways from the episode:Put in the work | Arrive Early & Stay LateBe consistent | Personally & ProfessionallyPay it forward in honor of those who helped you on your way upDon't just say it. Be about it. NIL - the opportunity and challengeNOTES:Connect with RussRuss Spielman | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart - Greg Welch - Stories of a Career and Life Truth TellerYou know what a new year means...a brand new album! We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up). Looking to continue growing your career? Listen to hear from the recruiter of the best, the top-tier executives of the marketing world, with je-wels dropped in every question. Here are a few key takeaways from the episode:The power of truth, "no"s, and taking a pauseWhat does your digital footprint say about you? ie. social media channelsYou've got to have both creative and strategy skills to succeed as an executive in the marketing space"You have one mouth and two ears...use them in that ratio" NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month! We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some throwback stories along with the jewels he is bringing from his experience. From learning to be patient (through a big F-Up) to genuinely understanding the media landscape and advocating for the Black media community. We are inspired and driven to think differently about our work; we know you will be too.Here are a few key takeaways from the episode:Make sure you look at the BIG picture before quickly taking (or not) moves in your career.Marketing is about growth.We need both the Martin & Malcolm approach to spark change. Your work looks different when you love what you do. NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena DexterWe are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. She is a perfect example of leading with a genuine passion for what she does and seeing success in return! From agency to entrepreneur, Siena's experience is vast and there are no doubt things you can learn from her! Here are a few key takeaways from the episode:Become a researcher in your work. Seek to learn and understandSometimes feedback is just want you need to propel you forwardHow are you waking up everyday to make a difference?Brand Gemini? Let's talk about how. NOTES:Connect with SienaSiena Dexter | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa AbregoWe are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for World Central Kitchen. Her generous heart has led her to many places in her career prior to WCK, and her stories will inspire you to lean back into your community (and world). Here are a few key takeaways from the episode:Sometimes the first step is just showing upThe importance of the brand experienceLeading with authenticity is important in your marketing effortsYou have the power to do anything, to meet the moment.NOTES:Connect with Lisa:Lisa Abreego | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly FlatowFrom client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. Here are a few key takeaways from the episode:Are you prioritizing relationships in your life? Bumps in the road will come. How you handle it is the important part. Do your homework & accept multiple perspectives.Be a servant of relationships, results, and retelling.NOTES:Connect with Kelly:Kelly Flatow | LinkedInThe Hard Thing About Hard ThingsShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 6 - Marketing's Role in Digital Addiction w/Jill DowBrand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. An episode you don't want to miss. Send it to your friends. Send it to your family. Here are a few key takeaways from the episode:Always Seek to LearnWork with Truth and IntegrityOwn Your F-Ups & Work Towards BetterYour Brand FirstMarketing's Role in Digital Addiction NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger FishmanBrand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.Here are a few key takeaways from the episode:In life, you have to earn it and own it.It's okay to take a beat and think about it before you answer a questionEngulf yourself in your work, get first-hand experience with the product/service you are offeringMarketing is about serving people, not just selling You can be both strategically intentional while remaining empathetic NOTES:Connect with Roger: www.rogerfishman.comRoger Fishman | LinkedIn@rogerfishman on social channelsCheck out Roger's work: RAO Case StudyArtists For NatureNARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLANDThink You Know What Water Looks Like? Take a Look at This.The ocean science-art connectionShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 25 – The Growth Mentality w/Brooke JanousekBrand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. Here are a few key takeaways from the episode:The emotional connection with brands is something you must considerLet's talk about the power of the pumpkin spice latte (shoutout Starbucks)Do your values align with who you're working for/withIf you F-Up - that's fine, it's going to happen - but what's your solution to fix itBeing a lover and creator of interesting and insightful marketingNOTES:Connect with BrookeReady to Grow? - The Grow CMOShout-out Herman Story Wines Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections. Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike. Here are a few key takeaways from the episode:Joy, Happiness, and Community - Pillars to PursueThe emotional connection is important, but so is the plan to execute it effectivelyBad feedback is just the beginning of growthJust because it's the newest...doesn't mean you need itTaking the lows...turning them into highs NOTES:Learn more about MoviusShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard HandlerBrand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents. A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. Here are a few key takeaways from the episode:Let's talk about DetroitPut It In a Contract Before You Put an Artist in the Sky (or with any commitment) Stories of Innovation and Expert Branding of Challenger BrandsChris Rock; From the Slap to Netflix SpecialTicketmaster; Are they really the bad guy? NOTES:The Pepsi ChallengeBook: The Other Guy BlinkedShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days). An episode that will hit you to your core and inspire you to think better and be the best YOU there is. Here are a few key takeaways from the episode:Mentee/Mentor relationships can provide value to both partiesHire Slow - Fire Fast - It's a true saying.Authenticity is truly your power (and your personal brand)Functionally & Emotionally When Two-Become-One NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 3 Track 7 - James Cuthbert, President at Rock The Bells James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success. Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing! Cuth shares dope stories with lots to learn including these highlights: “Treat people the way you want them to behave.”Understand the difference between a product and a brand“Can get through no’s, 20 no’s if I have to”True to yourself- commercial and undergroundUnderstanding the highest emotional benefit to galvanize the communityFind out more about Rock The Bells at:https://www.rockthebells.com#rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull

REMIX: Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. AdamsBrand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective.

REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig MinassianThis week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.Here are a few key takeaways from the episode:Comedy brings people together to talk about a variety of topics (if done right)Craig is a savant when it comes to bringing together of possibility, responsibility, and participationThere is a great influence in not only your bosses but also your peersWant to publish a tweet? Do this first... NOTES:Clinton Global InitiativeShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global ImpactToday's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond. As DC said in today's episode, you'll want to listen to it from start to finish.Here are a few key takeaways from the episode:Who are your people? Who you are surrounded by is important.In 20 years, will what you do today be the right thing?Marketing can look like experiencing the product. Creating a memorable marketing encounter. It's not about work-life balance; it's about holistic balanceAbe's a Disciple of Humanity...let's breakdown how. NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 21 - What's Poppin? Summer MoviesSummer is the perfect time for visiting a cool theater in the midst of the heat waves we are experiencing! We are diving into Air and Flaming Hot, two films that surround popular brands and their stories. Is there power in spotlighting a brand through film? Let's talk about it. Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 20 - Running Toward Success w/Jared SchrieberHey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today! Here are a few key takeaways from the episode:Are you running away from something or toward somethingHow the future of marketing looks with the influence of AI.How marketing departments have changed from being the start and end to a response to a product. NOTES:Jared's Book, Breakout BrandsShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald OsborneBrand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. Here are a few key takeaways from the episode:Authenticity continues to be a powerful force in careers and marketing and branding"Nothing happens until a sale is made." Do you have a mentor that is also your advocate?Curiosity, Community, & Courage - A powerful trifecta NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 5 Track 18 - What's Poppin? NBA Finals - Jokić & The Branding of FamilyA big congratulations to the Denver Nuggets on their NBA Championship win!Just as we did in the Super Bowl, we are back to dive into the brand perspective of the big game! Nikola Jokić is not only the MVP but potential inspiration for the NBA's next campaign. We are diving into that and more in today's episode. Check out Nike's Championship AdInterested in Jokić mentioned personality? Check Out This Social Post.Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter#NBA #Nuggets #NikolaJokic #StanKroenke #JoshKroenke #MikeMalone #AdamSilver #LisaSalters #MikeBreen #StephenASmith #MollyQerim #Nike #JustDoIt #Family #NBAFinals #Joker