Album 2 Track 28 - Steve Horn, CMO at College of Health Care Professions, Former CMO at Coca-Cola Enterprises
Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coc
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Show Notes
Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.
Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!! Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola. Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:
- As a leader, be mindful of building a diverse and super talented team around you
- Great leaders get great work done by other people
- Let the game come to you and then engage
- As a marketer, trust your instincts fully
- Be a proficient internal seller backed by real data
- Roger Enrico- Make small change to big things
- Authenticity is the foundation to all marketing that really resonates
- Know who you are, and find your way in your career through your passions
#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay