Alloy Personal Training Business

When you run a small business like a fitness facility, you are likely juggling many things. It's easy to forget some marketing stuff or remember at the last minute leading to half-baked marketing promotions.All this is solved by having a marketing calendar. It outlines what needs to be done the whole year, when, and by whom.From an organizational perspective, it helps keep everything running smoothly. More importantly, it helps drive engagement and retention for your fitness business. We have templates and resources ready for Alloy franchises to populate their marketing calendars and the play-by-play strategies to execute these marketing promotions. Listen in to hear how, why and what of the Alloy Marketing Calendar. Key Takeaways:- Why you need a marketing calendar (02:55)- How a marketing calendar keeps everything organized (04:22)- Internal marketing events (06:17)- External marketing calendar events (11:54)- Cross-promotion and local events (14:52)- Client/ staff building events (15:55)- Holidays promotions planning (17:57)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick explains why the Alloy concept is very different from everything else in the market. Most of the fitness concepts in the market are class-based. On the other end of the spectrum, there is one on one personal training, which is expensive.The Alloy concept is based on attracting the customer avatar who wants the accountability of one on one personal training but gives them a better value proposition by training six people at once. Alloy systems and processes help keep the brand promise of personal training even in the small group setting. From the customer perspective, this makes sense since they can have individualized personal training that is affordable. From a business perspective, it creates a scalable model that appeals to an underserved market.Listen in to this interview to learn more about the Alloy Franchise Fitness concept and why it is a great investment opportunity!Key Takeaways:- What makes the Alloy concept different (02:40)- Famous celebrities Rick has trained in his career (17:58)- Who is the right fit for an Alloy Franchise (21:57)- What makes a franchisee successful? (27:53)- The Alloy customer avatar (30:14)- The marketing play that makes Alloy presales strong (46:54)- How the franchising systems works (51:39)- Bullets before cannonballs (56:43)- What’s the vision of the Alloy brand (1:08:56)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss how to drive more revenue in your personal training business through ancillary sales and retention strategies.In a personal training model, your customers essentially pay you to hold them accountable as they work towards their goals. With this in mind, there are some solution-based sales that you should be selling to them in addition to the training sessions.Anything that helps them in their fitness journey and speaks to their goals is a good source of additional revenue.In addition, retention strategies such as reward programs, milestone programs, increased personal touchpoints tend to make clients stick longer, which increases their lifetime value.Listen in to this episode as Rick and Matt explore the different ways you can increase revenue in your personal training business.Key Takeaways:- New Alloy Franchises opening up (01:24)- How to ascend customers through your model (04:42)- Getting clients from lower to higher-priced memberships (07:06)- Solution-based sales (09:24)- How rewards program helps drive more sales (15:03)- Increasing personal touchpoints to drive more sales (18:30)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Many people in the fitness industry often wonder how you can systematize personal training and make it scalable.But to be successful and help more people, you have to have systems and processes dialed in.Like many fitness businesses, Rick certainly didn’t have systems in place early on in his business. A couple of incidences he discusses in this episode almost brought everything down.But looking back, this was the turning point that led to the success of the Alloy Personal Training Franchise.Rick’s Alloy Personal Training Systems represent one the most successful personal training fitness models per square foot globally.One of the benefits of having systems is delivering consistent customer experiences that the customer rightly expects. This is best exemplified by the haircut story.Join us in this insightful and captivating talk and learn more about the importance of personal training systems.Key Takeaways- The haircut story (01:49)- Communicate to clients through their lens (11:33)- Why it’s important to systematize your business (17:55)- How to successfully pivot your fitness model (25:08)- Helping clients own their fitness journey (38:51)- Building a personal training franchise (45:44)- Alloy retention rates (51:37)- Why you should charge your clients more (59:46)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

So you want to open and operate a gym but don’t know where to start… you are in the right place. Whether you are a trainer, someone who wants to change their career, or looking to start a gym as a side business, a fitness business can be quite rewarding when done right.In this episode, Alloy Personal Training CEO is interviewed by Quinn Mitchell on what it takes to operate a successful gym and the current state of the fitness industry.Rick is a fitness industry veteran, having started personal training way back in 1992 and opened his first gym shortly after.Having successfully expanded his gym and licensed the Alloy systems to over 2000 gyms worldwide and currently opening up new franchise locations, Rick has seen what works and what doesn’t.He shares his experience and tips on a wide range of topics around the fitness business and how to be successful as a gym owner.Listen in for valuable insights into the fitness industry and learn more about the Alloy Personal Training franchise.Key Takeaways- History of Alloy Personal Training (01:09)- Rick’s inspiration for getting into the fitness business (05:43)- How to balance exercise with other life commitments (16:51)- The strength training prescription (18:46)- What it takes to own a gym (25:59)- How to qualify for an Alloy Franchise (29:24)- What makes the Alloy brand successful (33:55)- The state of fitness post-Covid (36:28)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

What makes a great Alloy fitness coach? Fitness coaches come in all sizes and traits, but it takes a particular character to excel in our small group personal training model.For one, this person must have a passion for fitness and a passion for helping people reach their health goals.Fitness as a career or business is very fulfilling because you actually see the difference you make in people's lives. Suffices to say, it also pays handsomely if you do it right!In this episode, Rick and Matt go through some of the most essential traits that Alloy fitness coaches must possess to succeed and help our clients achieve their goals.We breakdown the traits from three major areas:Physical traitsEnergy/enthusiasmPsychological traitsTune in to hear Rick and Matt explain how these traits make a great Alloy Personal Training Fitness Franchise coachKey Takeaways- Physical traits (02:38)- Energy levels (11:05)- Psychological traits (14:35)- Emotional intelligence traits (16:58)- The biggest driving force for a successful coach (19:05)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Happy New Year!We begin the new year on a high note here at Alloy Personal Training Franchise. Rick and Matt explain the Alloy programming and why we do what we do. We also look at the customer experience and why we have the industry's leading retention rate.As you'll hear Matt explain, our customer avatar mainly comes in with a weight loss goal. But during the starting point session, we peel the onion and get to their actual goals. These are primarily to move better, feel better, and look great.This is important because we can reframe their expectations and make their fitness journey more sustainable. Little wonder, we have sky-high retention rates….some clients have been with us for 20, 25, and even 30 years!In this insightful episode, you'll hear Matt talk about:- Reframing the expectations/goals of our clients- Building relationships in the gym- The ideal workout frequency - A typical Alloy session?- The Alloy retention rate Tune in and learn more about the Alloy programming and customer experience!Key Takeaways - Reframing the expectations of our avatar customers (07:07)- How we peel the onion (08:47)- Building relationships (14:18)- The reasoning behind our workout frequency (19:32)- What happens in an Alloy session (23:24)- The equipment we use (31:38)- Why the Alloy retention is very high (40:48)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss what we saw in 2021 and what 2022 holds for the fitness business.To recap 2021, the fitness industry as a whole rebounded in a significant way from the lows we experienced in the previous year with the shutdowns.One positive thing we can take from the pandemic is that more people have become conscious of their health and the vital role that fitness plays in achieving that.In 2022, we see fitness consumers moving towards more specific and personalized services. This certainly bodes well for brands willing to lean into higher-end services and specificity.Here at Alloy, our franchise system came alive in 2021, and we have so far sold about 30 franchises which is an impressive figure, with big plans for 2022. Listen in as Rick and Matt discuss the 2022 fitness business forecast and why it’s the best time to get into the fitness business.Key Takeaways - 2021 recap (01:16)- Alloy franchise locations coming up (03:09)- Why personalized services are the way to go in 2022 (03:51)- The great resignation and how it relates to fitness (09:47)- Why you need to bet on yourself (12:14)- High-quality customer fitness experience (14:48)- Viewing the gym as a hub of fitness (16:52)- Looking at the right concept of fitness (22:25)Additional Resources:6 Fitness Franchise Trends for 2022---Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Trust is the cornerstone upon which all other customer experiences are built on. Unfortunately, many businesses don’t make an effort to build trust with their customers. Trust is the single biggest indicator of the future prospects of a business. High levels of trust will ensure the business continues to grow and vice versa. In this episode, Rick was interviewed on another podcast about the success of the Alloy Personal Training brand and the franchising opportunities available. In addition to explaining why trust is so important in business, Rick also gives tips on setting up good company culture and other entrepreneurship lessons.Tune in and learn what it takes to grow and scale a business and how buying a franchise is a shortcut to success!Key Takeaways - The Infinite Game – The goal is to keep going (05:57)- How to set up a good company culture (09:28)- Trust as a strategy (14:38)- How to scale your business (18:17)- Entrepreneurship as a personal growth journey (19:27)- The ideal candidate for an Alloy franchise (25:40)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Are fitness franchises a trend or a viable franchise opportunity?In this episode, Rick and Kim Daly discuss the opportunities in the fitness space and why you should consider Alloy Personal Training Franchise.Many franchise candidates who want to invest in a fitness business often have one major worry. They wonder if they are investing in something just trendy that people won’t like in three years.As Rick points out in this episode, this concern is valid because fitness can be very trendy. When looking for a fitness franchise, always look for a concept that has staying power.The Alloy brand promise of accountability and specificity has made the Alloy Personal Training Model relevant for more than 30 years, even with all the fitness trends that come and go.Tune in to this conversation to learn why the Alloy Personal Training Franchise is a viable opportunity to get into the fitness business. Key Takeaways - Why the Alloy Brand has thrived for 30 years (03:45)- The personal training fitness model (06:17)- Why go for an Alloy Franchise (12:24)- The ideal candidate for an Alloy franchise (14:51)- Stages of development of a franchisee-franchisor relationship (16:35)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick define the "Welch Grid" from Jack Welch, former CEO of General Electric, author and business leader, and how to apply it in your business. This is a simple exercise that will provide you with great insight into how to evaluate your teams.According to Jack, the greatest asset in business is your team. And as a leader, you should invest a lot of time evaluating your team and placing each individual in the right place. He believed that companies that win are those that build the strongest teams. "You build the best team; you win" Jack WelchHe classified his team members into four categories. SuperstarsDo-gooders TerroristsWTF/ Deadwood This classification then informed decisions on placement, hiring, promotions, and firing. Tune in to learn more about the Welch Grid and how you can apply it in your business. Key Takeaways - The Welch Grid (01:51)- Who are the rock stars in your team (03:01)- The do-gooders (04:58)- The terrorists (06:53)- The WTF/deadwood (10:03)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

If you are getting into the fitness business, either on your own or through a franchise, it is critical to evaluate the business model that you are about to invest in.There is always something trendy in the fitness space that seems to appeal to people These may be things like technology, equipment, fancy gadgets, fitness concepts, modalities, etc. Before investing in a fitness business, you have to look at the longevity of your chosen model. Most franchise agreements are 10-year contracts, and you wouldn't want to invest in a trend that can be easily disrupted. In this episode, Rick and Matt talk about some of the gimmicky fitness trends they have seen over the years and how investing in them can turn out to be a bad idea.In addition, they evaluate the Alloy Personal Training Franchise model through the lenses of both the consumer and investor. Tune in to find out how the Alloy model ticks all the right boxes for our target market and how this ensures the longevity of our concept. Key Takeaways - The gimmicky side of the fitness industry (01:56)- Drawbacks of fitness concepts based on technology (03:54)- Role of tech in fitness (07:02)- Risks of single modality concepts (11:43)- How the Alloy Model compares with other concepts (14:38)- The Alloy prescription (22:47)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Great Resignation is on. Millions of workers are abandoning their careers for better opportunities. But how did we get here? Rick and Matt reckon that the Coronavirus pandemic has made people view job security in a whole new way. People now have this realization that a job previously considered safe can end abruptly.But just like in any crisis, there lies numerous opportunities that you can capitalize on.Now is the perfect opportunity to become an entrepreneur. And just like the pandemic has caused the disruption in the job market, it has also made us more conscious of our health and wellness.So, becoming a fitness entrepreneur is a very attractive opportunity right now. And as we have previously discussed in this podcast, there is no better way to go about it than going the franchise route - because you are buying a proven concept with all the systems and processes in place to ensure you succeed. Tune in to learn more about the Alloy Personal Training Franchise opportunity and why this is the perfect time to join the Alloy Family!Key Takeaways - The great resignation (04:20)- What's causing the upheaval in the job market? (05:26)- Power of habit (06:54)- Making changes due to a life-changing event (09:27)- Why this is the perfect time to own an Alloy franchise (10:16)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In the last two episodes, we talked about the franchisee's journey from purchase through 2-3 years after opening. We went through all the peaks and valleys that a franchisee goes through and why we do everything in a systematic way. One of the things we mentioned that happens in the corporate training week is role-playing. Today, we build on that by discussing why this is important not only to a franchisee but also to any gym/business owner. Practicing the skills and scripts that you and your employees need to perfect is essential. These are the basics that make a business successful!In the case of a gym, things like answering the phone, sales, how you welcome members, and workouts are some of the things you should role-play all the time. You can't role-play enough in your business, especially when running the model we do here at Alloy Personal Training Franchise. Tune in to learn how we role-play all scenarios and how you can go about it!Key Takeaways - Perfect practice makes perfect (01:40)- Role-play all scenarios (02:46)- How role-playing makes everything else easier (05:53)- Get good at the basics (07:30)- Why you have to role-play workouts (08:54)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In part 2 of this two-part series, we discuss the franchisee's journey from purchase through 2-3 years after opening. This is a must-listen for any franchise candidate!Last week, we started the conversation on the franchise buyer journey.We established that this journey has many peaks and valleys. We went ahead and looked at what happens between the first introductory call when a potential franchisee shows interest to when they purchase and sign the Alloy franchise agreement.After the excitement of acquiring an Alloy Personal Training Franchise settles, it's time to get back to work.We need to find the perfect location, negotiate and sign lease agreements, build and equip the gym, conduct franchise training, presale, and finally, the grand opening before we can open the doors to members.As you can tell by now, there's so much going on, and that's where the benefit of going the franchise route becomes apparent. We have trusted vendors we work with to ensure this process goes seamlessly.Listen in to part two of this educational series and understand what the Alloy Personal Training franchise buyer journey looks like and what you should expect at every stage.Key Takeaways- What to expect as a franchisee (02:17)- How to find the perfect location for an Alloy gym (04:41)- Executing the Letter of Intent and Lease Agreements (06:21)- Building out the facility (10:30)- Realistic timeframe to open (12:56)- Live training for the owner/operator (14:49)- When and how to conduct the presale (17:40)- Grand opening party (18:39)- The franchisee-franchisor relationship (20:59)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Acquiring a franchise is an intense process with many peaks and valleys, pains and joys, ups and downs. It is important that you, as a potential franchisee, understand this process and what to expect at every stage. In this two-part series, we shall explain the Alloy Personal Training Fitness Franchise process. Right from when a potential franchisee shows an interest, all the way to signing the franchise agreement and several years down operating it. A lot goes on throughout the process, but ultimately, it is in the best interests of you, the franchisee, and the franchisor. Join us in Part 1 of this two-parter and learn what happens between the introductory call and the franchise agreement signing. Key Takeaways- The franchise journey (03:38)- Introductory call – what happens here (04:44)- Official Brand Overview (07:26)- Verification of financials and background check (10:46)- The signing of the franchise agreement (16:28)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We recently held a franchise training week in the Alloy corporate offices, where we trained a fantastic group of new franchisees.Essentially, franchise training is five full days of training. The new franchisees and their operators come to our corporate offices for a very intense, hands-on preparation of their new roles.The franchise training takes place three months before the grand opening. This leaves room for two months of pre-sales to ensure the franchisee opens with close to capacity membership.Even if the franchisee doesn't have a fitness background, like some of our franchisees do, the training prepares them in the best possible way to hit the ground running.Tune in to this to learn more about the franchise training week, how we set it up, and most importantly, why we do it.Key Takeaways- What is franchise training (01:32)- When should franchise training take place? (03:12)- How and why we mirror the customer's journey (05:26)- Demonstrating the Alloy culture during franchise training (06:18)- How the franchise training is set up (07:37)- The power of role-playing in training (10:49)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rick was recently interviewed in another podcast, and since it was a fun interview full of jokes, we thought you'd be interested in hearing it too. But beyond the jokes, it's a worthwhile conversation for any entrepreneur either in the fitness space or any other industry. Rick takes us through the Alloy Brand story from humble beginnings over 30 years ago to licensing over 2000 clubs worldwide and now franchising. The Alloy Franchise continues to grow, with more locations coming up across the country. But it has not been all smooth sailing. Rick had to go through challenging times. He credits hard work and trusting relationships as what saw him through. We cover a wide range of topics such as:The story behind the Alloy BrandTrust as a strategy ("TAAS")The state of the fitness industryWhy fitness tech must deliver better human interactionsThe ONE thing that needs to change in the fitness industryTune in to this episode and get to know more about Rick and the Alloy Brand. Key Takeaways- What makes Alloy different from other fitness brands (03:24)- The story behind the Alloy brand (07:46)- The one thing that must change in the fitness industry (22:52)- The role of fitness tech in delivering better human interaction (23:47)- How stoicism can help entrepreneurs (32:19)- How to qualify for an Alloy Franchise (47:24)- The most important aspects of an entrepreneur (49:19)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In business, just like in life, we are constantly making decisions. These decisions either make or destroy us. It is thus imperative to keep improving our decision-making skills.Rick and Matt look at the behavioral science behind decision-making and why most of us make flawed decisions, especially in business. Understanding the mental processes behind decision-making may help us make better choices.We look at some examples of decision-making through our lens in the fitness industry and discuss the ideal framework for making those decisions.Listen in to learn how to improve the quality of our decision in life as well as business.Key Takeaways- Narrow framing – widen your options (03:45)- Overcoming the fear of making wrong decisions (07:08)- Confirmation bias – Reality test your assumptions(08:46)- Short-term emotion – attain distance first (15:17)- Overconfidence is the kiss of death - prepare to be wrong (20:10)- What's the worst-case scenario, and can you live with it? (22:45)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In the fitness industry, passion is a big word often thrown around what we do. But is passion necessary for running a fitness business? If so, what type of passion is most effective?We often see people in our industry have passion for a particular tool, mechanism, type of training, etc., which manifests in their business. This is a big mistake because the thing with passion is that it comes and goes. If you must have passion, then it should be to help people meet their health and fitness goals. This way, you can look at the business from the lens of what the customer truly needs, rather than what you might be passionate about.As a fitness entrepreneur, your business is not there to serve you. Your role is to do things that make your business successful by solving a problem in the market.Tune in to learn more about how to succeed in a fitness business without relying on passion. Key Takeaways- Passion - friend or foe (02:04)- The one thing that’ll make you successful in a fitness business (04:18)- Passion comes and goes (05:01)- Your business is not there to serve you (08:09)- Your customers don't care about your passions (10:42)- How narrow framing affects your decision making (13:35)- Don't let your personal neurosis manifest itself in the business (14:07)- Listen to your customers (18:50)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

If you want to succeed as a new gym owner, you must implement a robust presale strategy so that by the grand opening date, you are ready to start servicing revenue, and hopefully, you are on the black.For Alloy Franchisees in the stronger one model, we have opened facilities with over 100 memberships sold during the presale out of a capacity of 130 members. With this number, they can open making money rather than limp into profitability over time. But what exactly are presales?Presale gym memberships are agreements signed that once the gym opens its doors, the member will start using the facilities. The members are only billed from the grand opening date but commit themselves in advance.Presale memberships ensure the gym starts generating revenue from the opening day.In this episode, Rick sits down with Alloy's head franchise business coach to discuss the best practices of new facility presales. Alloy has a specific presale playbook with sales scripts, marketing collateral, KPI's for team members, and a robust digital strategy.Listen to learn of the Alloy presale playbook and how we have used it successfully to open new Alloy personal training gyms.Key Takeaways- What is a gym presale? (06:04)- How long far out can you presell? (06:46)- How to get out in the community to get leads (09:17)- The alloy presale play (15:56)- Life is all about sales (19:10)- Leveraging scarcity as a presale marketing tool (21:16)- How to ask for referrals from new members (22:46)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Is a sweaty workout or an elevated heart rate indicative of a good exercise program?This is the question Rick and Matt answer in today's episode.Since the advent of the studio fitness model, we have seen many claims regarding High-Intensity Interval Training (HIIT). Some people claim that this is the only way to lose weight, and some go as far as saying that you can build muscle on such programs.However, science has proven that the way to lose weight sustainably is through strength training and looking after your diet.The main reason you don't lose weight sustainably or build muscle through HIIT is that the body adapts to strenuous activity after some time and gets efficient at it. Efficiency is the enemy of fat loss.If you are looking for the cardiovascular benefits of HIIT, the best way to go about it is to incorporate a 3-5 minutes' metabolic finisher at the end of a strength training session.Listen in as Rick and Matt discuss the best exercise program for your gym business and also to achieve results for your clients!Key Takeaways- Is an elevated heart rate important during exercise (01:29)- Incorporating a metabolic finisher at the end of strength training (08:06)- Why you don't lose weight on HIIT (10:58)- How clients lose fat through strength training (15:15)- Why HIIT programs lead to a higher churn rate (17:14)- The ideal no of sessions of strength training in a week (22:45)- Why it's countless to count calories burnt during a workout (29:53)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

How did our business model start and how did we scale it effectively despite it being a unique one?Anyone who runs a new business would understand how much it could take to make it work - especially at the very beginning. For Alloy Personal Training, we were in an especially challenging place as we went for a business model that was the first of its kind.Among the strategies you’ll find are:👉 Tech: CRMs that work👉 Social media👉 Pre-sale methodsListen in to take a sneak peek at our strategies as you might just find it as effective for yourself, too!Key TakeawaysIntro (00:00)How Alloy Personal Training started (01:10)Fitting in the personal training landscape (07:25)How tech did the trick (11:22)Tools that boost real expansion (14:40)Leveraging social media (18:15)Make your pre-sale soar (22:37)Why go for Alloy Personal Training? (26:19)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

What makes a successful entrepreneur? Is entrepreneurship for everyone?Some key traits are common for most successful entrepreneurs, and we look at three of these in this episode.When vetting franchisees for the Alloy Personal Training Franchise, we look at these traits from the candidates, and if they lack them, they might not be a good fit for our brand. However, these traits apply to independent entrepreneurs as well.These traits are:👉 Character👉 Skillset👉 Belief systemListen in as we describe how each of these determines your success as an entrepreneur and what to do to improve on them to level up!Key Takeaways- Do you have the right character for entrepreneurship (07:18)- Are you willing to work hard (08:16)- What is your skillset (09:42)- A franchise will help you with 80% of the skills needed (10:19)- What is your belief system (12:07)- Are you coachable (15:04)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchise discovery days are a crucial part of the franchise buying process. This is a day or two where potential franchisees visit the franchisor's corporate office to learn more about the brand.At Alloy Personal Training Franchise, potential franchises visit our corporate offices/mothership gym to get a feel of our services and get as much info as possible about the brand.It's a big opportunity for both the potential Alloy franchisee and us to meet and learn more about each other because, essentially, we are entering into a partnership.Sometimes, we meet some potential franchisees who are not a good fit for the Alloy brand despite their financial qualification.Tune in to learn more about the Alloy Personal Training Franchise opportunity and what to expect on Discovery Day!Key Takeaways- Why you need to fidget more according to science (1:47)- A NEAT approach to weight loss (03:01)- What is a franchise discovery day? (07:10)- Importance of discovery day to a franchisor (09:23)- Everyone comes to discovery day (11:29)- Meet the Snuffleupagus of Alloy (13:12)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Scarcity is a really powerful marketing tool that retailers use to influence customer behavior and drive sales.But did you know that we can use it in the fitness space to achieve the same results?We have used it here at Alloy Personal Training Franchise with great success. Some of our franchisees in our stronger one model sell almost their full capacity memberships even before the grand opening date.As you’ll be hearing from Rick and Matt, the 3 most effective ways to harness the power of scarcity marketing in fitness are:👉Countdowns👉Seasonal/low stock offers👉Spotlighting customer behaviorTune in to learn how to use each of these and watch your sales go through the roof. Key Takeaways- How to use Social Proof to sell more (02:36)- Volume play vs. high-end play- How to use countdown of memberships or time to create scarcity (10:05)- Seasonal/Low Stock Offers (14:28)- Spotlighting behavior to create scarcity (21:58)- Always create scarcity with integrity (18:50)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Who does your business serve? Does it serve you or the market?In the fitness space, it is likely to see an independent gym operator running a business that serves their personal interests or is heavily influenced by their personality which ultimately has a negative impact.Ideally, your business should serve the market and their needs despite your own personal opinions, likes, or biases. Opening a business that serves your passions is not sustainable in the long run.As a fitness entrepreneur, your role is to look for a gap in the market, define it and then build a business that services that gap.And this is the biggest difference between an independent operator and franchisees. A fitness franchise already serves a defined gap in the market. It doesn't give any room for personal biases to manifest in the business.Tune in to learn how to avoid your personality and biases affecting your business and why an Alloy Personal Training Franchise can help you serve a defined market!Key Takeaways- The difference between a franchisee and an independent operator (02:28)- Who does your business serve and why (03:58)- Opening a business that serves you is not sustainable (05:07)- Building a business that serves a gap in the market (06:32)- How to avoid your biases manifesting in your business (09:52)- Keep the main thing the main thing (11:51)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The most common reason that businesses fail is inadequate capital. But where is the money to fund a business found?This is the question we answer in today’s podcast episode.But even before we look at ways to fund a fitness business, do you know that you are several times more likely to get funding if you are going for a franchise.A franchise is a proven concept, and financiers know that you are more likely to succeed in a franchise than when you are on your own.Now, if you are looking for ways to fund a fitness franchise, the top 3 options are:Personal fundingSBA (Small Business Administration) Loan401K ROBS (Rollover for Business Startups)Tune in to this episode to learn the advantages and disadvantages of each of these three options and the best one to go for when funding a fitness franchise.Key Takeaways- How Alloy franchisees are doing (00:24)- Why getting funding for a franchise is easier (04:07)- Personally funding your fitness business (06:14)- Finding an investor to fund your business (08:04)- SBA loan – Alloy is an SBA approved franchise (10:00)- How you can use your 401K (without penalties) to fund a business (11:54)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

This week, we reach a major milestone in the podcast. We are on the 100th episode…. And what a better way to mark this milestone than to look at where things are headed in the fitness industry post-Covid and what this means for the Alloy Personal Training Franchise brand and others.As gym owners and the fitness industry as a whole, the pandemic hit us badly; nobody could have prepared for the disruption we witnessed.However, with the successful rollout of the vaccines and the fact that people are getting out more and being comfortable going back to the gym, there are important evidence-backed observations we are seeing in our brand and across the industry.The first thing is the growth of small group personal training. Across the industry, we are seeing more and more brands pivoting to this model.The accountability, specificity, and community that this model offers are what the customer wants.As Alloy, we have been doing this for a long time, and as Matt and I have always said in this podcast, this is the model of the present and the future. We are happy that the fitness industry and the customers are coming around to it.Listen in to hear our thoughts on the state of affairs of the fitness industry and what the data we are seeing tells us!Key Takeaways- How things are looking in the Alloy mothership gym (01:36)- Growth of the small group personal training post-Covid (03:50)- Who the small group personal training is the best for the customer (08:16)- Brick and mortar is here to stay (10:42)- The fate of digital fitness (11:28)- Health and wellness awareness post-Covid (14:53)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

What’s holding you back from your entrepreneurial dream? Rick and Matt reckon that fear is what is preventing you from taking the next step.In this episode, we break down the three common fears that we see mostly with our franchise candidates and what holds them back from owning a fitness business even when they understand the opportunity that exists in the industry.Being in the franchise development seat at Alloy Personal Training Franchise and being a fitness entrepreneur for more than 30 years himself, Rick is well placed to assuage these fears for any aspiring entrepreneur.Listen in to learn of the opportunity that exists in the fitness industry and why you shouldn’t let fear hold you back from taking the next step.Key Takeaways- The No 1 thing that keeps people from owning a franchise (02:44)- How to assuage the fear of lack of knowledge when starting a fitness business (05:09)- Is perception from family and friends holding you back (08:21)- Fear of failure (10:45)- Why you shouldn’t be afraid to bet on yourself (12:07)- How to overcome the fear of no talent (14:26)- The advantage of being on an Alloy Franchise (16:25)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the most rewarding things in business is experiencing continued growth, and vice versa is true. Many gym owners are often frustrated by the lack of growth in their fitness business.In this episode, Rick and Matt break down the four reasons why your fitness business is struggling for growth. Address these four issues and kiss stagnation goodbye.One of the reasons is risk. In a fitness business, risk for customers might be scared of getting hurt, or paying money and not achieving their goals, etc. As a gym owner, it is your responsibility to mitigate this risk, and one of the best ways to do so is through a starting point session.Click Play to learn of the other reasons and how to specifically address them to grow your fitness business.Key Takeaways- How to mitigate risk to grow (01:44)- Is there friction to do business with you (04:45)- Does your fitness business require stool samples from clients? (07:46)- What’s your difference maker (10:52)- What is your success proposition (14:25)- The power of social proof (15:06)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama!As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability.Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember Episode 94, where we talked about the Ugly Baby Syndrome and how it can affect your business?For example, here at Alloy Personal Training, we changed our business model to small group personal training for the sake of simplicity, more scalability and, more profitability.In fact, this change fixed most of the problems we were experiencing with the previous model, such as scheduling, complexity, and high churn rates.Listen in to learn why you should consider changing your business model to solve your business problems and increase profitability!Key Takeaways- Should you change your fitness business model? (01:46)- The Ugly Baby Syndrome (05:43)- What are the resources needed to drive your model? (06:04)- Are you a marketing business that does fitness on the side? (08:34)- Know thy numbers (09:30)- Keep your fitness business model simple (12:03)- Evaluating the ROI of your model (14:32)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

This week we discuss the healthy friction between business systems and team flexibility.As an entrepreneur, systemizing your business is vital to the growth of your business. However, where do you draw the line between systems and giving your employees enough autonomy to make decisions when certain scenarios present themselves?In the fitness industry, we are in the people business, and even if you have the best systems, there will always be some scenarios that call for your team to be flexible enough to make a decision to meet the needs of the customer.Rick recommends that you have healthy friction between systems and team flexibility but have some guardrails in place that limit how far that your team can go.Listen in to learn how to run tight systems in your fitness business while still providing enough autonomy to your team to make customers happy.Key Takeaways- Why you need some flexibility within your team (01:24)- How to introduce flexibility in a personal training business (02:39)- Employees are happier if they have some autonomy (03:20)- Giving your team leeway to make decisions (04:29)- Are your customers happy (05:56)Additional Resources:https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: alloyfranchise.com---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

This week, Matt and Rick discuss the brand promise of Alloy Personal Training. It's very important that you put your flag in the ground in regards to your brand and then build the right machine to meet that promise.As a fitness entrepreneur, what do you really believe in? What is your fitness philosophy? This is the starting point to building a brand promise.Once you've figured out your brand promise and your customer archetype, then you can build a machine around it and take it to the market as your business.If you deliver consistently on your brand promise, your business becomes more credible in the customer's eyes.Here at Alloy Personal Training, our brand promise is Look Good, Feel Great, Live Life to the Fullest. To deliver on this promise, we incorporate three pillars.Listen in as Rick and Matt explain how we deliver on our brand promise here at Alloy Personal Training and why it has proved right for the last 30 years!Key Takeaways- What do you really believe in? (02:17)- Strength training for our customer archetype (03:54)- Why do your clients come to the gym (08:46)- Pushing mindset change around exercise (12:17)- How eating less is a huge predictor of lifespan (13:14)- Lifestyle movement (19:19)- Sleep is a big deal (21:44)Additional Resources:https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss the "ugly baby" syndrome and how it can affect your business. Spoiler alert- your one and only lens should be your customers' needs and not your personal passions.Every parent thinks their baby is the cutest little bundle of joy in the world. This is okay, but as entrepreneurs, we are the mothers of our businesses, and it would be a fatal mistake if we fell in love with our product or service and treat it as a cute little baby.In the fitness industry, we have seen many gyms and trainers try to force their passions on the customer. Your customers don't care about your passion for your product. Passion may help you wake up early and work hard, but it won't make people buy your product.As a fitness entrepreneur, you should be solely focused on meeting your clients where they are at. Helping them achieve their goals and improve their lives. If you're looking at an Alloy Personal Training Franchise, just know that all the programming, marketing, and everything we do is done through the lens of the consumer. That's why our model is strong, markets well, and has a higher client lifetime value!Join in the conversation and learn more about the Ugly Baby Syndrome and how it applies to your fitness business.Key Takeaways- Nobody cares about your passion for your product (03:20)- Why McDonald's is so successful (04:45)- The only reason customers buy your product (05:37)- Customers are not buying your passion (07:44)- Focus on what the customer wants (09:31)- What makes a good fitness coach? (11:48)- Who cares (14:06)- Why the Alloy Franchise model markets well (15:47)Additional Resources:https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Alloy Personal Training Fitness Brand has grown in leaps and bounds over the last 25 years to where we are right now; licensing and franchising thousands of clubs worldwide.Part of the reason for this growth is the opportunity that lies in going for the lucrative over-50 market.This demographic holds over 70% of America’s disposable income and continues to grow in numbers. In fact, it can be said to the wealthiest generation of all time.Intriguingly, only 5-10% of marketing dollars are targeted towards this demographic.In the fitness industry, the data shows that this demographic can afford higher-priced memberships, have higher retention rates, and hence has a higher client lifetime value.In addition, most of the players in the industry are still focused on the younger demographic hence lower competition for the over-50s.Tune in to this great conversation as Rick and Jay discuss the power of this lucrative market and the opportunity it offers to fitness entrepreneurs, and how to market to them.Key Takeaways- Why the Alloy Franchise targets the 50+ market (01:26)- Why training older individuals is similar to training pro athletes (03:40)- The empirical evidence that supports targeting an older demographic (07:27)- The ideal Alloy Franchisee (14:22)- How to market to over-50s effectively (18:41)- The power of success stories in attracting people to the gym (21:57)Additional Resources:https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Last week, we talked about Dunbar's number and why it's critical to the success of your fitness business, especially when determining the ideal number of members in a gym.Today, we build on this by discussing the approach we use to determine the ideal client capacity in a personal training fitness model.We also speak of the percentage of capacity that is actually attainable in a gym. Most gym owners will often paint a rosy picture of being always full, but this is not the reality. In our model here, we usually hit 80% scheduling efficiency, which is a good metric. Tune in to hear of the simple formula we use to determine client capacity in the Alloy personal training model and how the revenues work out. Key Takeaways- How we work on capacity (02:53)- How to store your gym equipment to facilitate different workouts (03:37)- Small group personal training model capacity formula (05:06)- Why selling unlimited sessions is not a good idea (08:45)- How to track the efficiency of your scheduling (09:52)- Modeling revenue for your ideal capacity (11:05)Additional Resources:https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

What is the ideal number of members for a personal training gym? That's the question we attempt to answer in today's episode.And to help us better understand the answer, we discuss Dunbar's Number and its significance to the fitness business.Robin Dunbar was a British evolutionary anthropologist who suggested the ideal number of people who can maintain stable social relationships in a social circle.You may already be wondering how this applies to your fitness business. But as you'll be hearing from Rick and Matt in this episode, this number is critical for your success.Here at Alloy Franchise, we have industry-leading retention rates, and the reason for that is because we run the smaller training gym model as Dunbar's Number suggests. Clients tend to stick longer, which leads to a higher lifetime value. This then allows us to focus on fitness rather than sales.Tune in to learn more about this interesting concept and how to apply it to your fitness businessKey Takeaways- How the Dunbar's No applies in the personal training business (02:15)- Why the smaller training gym model fared better during Covid (03:58)- Examples of Dunbar's number working in businesses (08:04)- Building a small tribe of people that trust and like each other (09:53)- The larger the model, the more time you spend on acquisition (10:58)- Why clients stick around longer in the Alloy Model (11:36)Additional Resources:https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Why should anyone trust your business?One of the biggest indicators of the success of a business is the levels of trust customers have in it. Trust is the cornerstone upon which all other customer experiences are built on.So the question is, then how do you as a brand build trust? How do you get customers to trust that you are doing the right thing and want to do business with you and even refer their friends?Historically, gyms have not been very trustworthy. Clients are skeptical of our marketing and promises due to what they may have experienced in the past. It is our work as gym owners to correct this by building trust in our businesses.One of the things you can do to build trust is embracing full transparency in all that you do. All your marketing, messaging, and processes should be geared towards nurturing trust.Tune in to learn how, we as entrepreneurs in the fitness industry, can build and maintain trust in our business and attain success.Key Takeaways- Edelman Trust Barometer (02:42)- How to build trust as a business (06:56)- Avoid trickery and bait and switch in your marketing (07:52)- How the fitness industry lost trust (09:00)- Full transparency in your messaging (11:29)- Doing good is good for your business (12:30)- The idea is not to be popular but trustworthy (15:53)Additional Resources:https://www.edelman.com/trust/2020-trust-barometer-------https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Eleven years ago, a Georgia State University student walked into the Alloy facilities for an internship and loved what he saw from the first day. The gym was packed, everybody was smiling and having fun, and the experience looked great.Right there, Cody Parks knew that this is what he wanted to do; this is what personal training should look like. Everything that he had envisioned was right before his eyes.It didn’t take long for Rick to notice his passion for fitness, particularly his knack for numbers and business systems. After the successful internship, Rick recommended Cody for a Director of Training role at a gym that wasn’t doing so well. Not only did Cody work with the owner to revive it, but he later made a play to buy it.Now Cody is a successful gym owner with big plans to help even more people by teaching freedom through fitness in schools, churches, and worldwide.His story is worth a listen, Tune in.Key Takeaways- Meet Cody Parks (00:27)- The internship experience at Alloy (03:02)- Being comfortable being uncomfortable (12:18)- How the Director of Training role prepares one to be a gym owner (13:34)-Transitioning from one on one to Small Group Personal Training (19:11)- Classes vs. personal training (24:28)- Cody’s big dream for fitness (26:58)Additional Resources:https://alloypersonaltraining.com/Learn About The Alloy Franchise Opportunity: https://alloyfranchise.com/---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In the United States, there are more than 100 million over the age of 50. They also account for 70% of disposable income spending.In addition to having higher amounts of disposable income, this demographic has the time to spend on fitness, which is very important for them. These reasons explain why they make great long-term fitness clients.However, as Jay puts it in this episode, fitness facilities don't know how to or don't even want to market to this demographic. This is very intriguing and something every fitness entrepreneur should think about.Here at Alloy, we have known this for a long time, and this was further confirmed by our market research for our franchise. We realized that this is an underserved market.People over 50 are the largest growth opportunity for a fitness business and will remain so for the foreseeable future. But how and why to market to the 50 plus crowd is the million-dollar question.Listen in as Rick and Jay give you some tactics to use and also what not to say!Key Takeaways- Why does the fitness industry ignore the 50 plus demographic? (02:56)- How personal training helps serve the older demographic well (05:34)- How to market to the 50 plus crowd (09:55)- The different niches among the wider older demographic (10:58)- Words you should ever use when speaking to an older demographic (13:08)- How to build your brand around premium servicing to attract- How to package your brand as a premium service to attract the 50 plus crowd (20:45)- How to align all your content to be consistent with your target market (28:15)Additional Resources:Jay's Website: https://www.primefitcontent.com/Jay's Email: [email protected]'s Podcast: https://podcasts.apple.com/ph/podcast/the-optimal-aging-podcast/id1532395738------www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Whether you are the manager of your business or you hire someone else for that role, you need a clear compensation structure for that position. Matt and Rick discuss 3 different scenarios and the best practices for manager compensation for each.The first scenario we talk about is the owner-operator, where you are most likely in the management seat as the owner. This might be as the Director of Training or as the General Manager. In this scenario, you’ll have to pay yourself a salary just like you’d do if you were employing someone.If you pay yourself a salary as an owner-operator, it will become much easier down the line if you wish to scale to multiple locations, quit the day-to-day operations, or even exit the business. The business model will be strong enough to pay for someone else to execute your role.In most cases, this isn’t the case with many owner-operators. They are not accounting for the expense of a manager and just take profit distributions. This can give a wrong impression about the profitability of your business. If you can’t pay yourself as a manager and realize a profit, it’s not a good thing for your business.Listen in for the other two management compensation scenarios Rick and Matt discuss and how to structure them to maintain the health of your business.Key TakeawaysHow the compensation structure works in an owner-operator model (02:57)What paying yourself a salary says about your business (03:55)Best manager compensation practices for a semi-absentee owner (07:01)Should you pay the manager a performance-based bonus (08:37)How does a full-on absentee investor structure manager’s compensation (10:23)How to create a feeling of ownership with your managers (12:07)50/50 partnerships management structure (14:17)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

If you are in the fitness space, you've probably heard of Causely and their Facebook check-in business. They help businesses, mainly gyms, restaurants, and churches, generate social media reviews and referrals by giving back. This helps a business reach more people while creating a charitable reputation for them.Here at Alloy, we have found Causely to be a great giving partner, especially because prior to using them, we would spend so much time trying to vet the charities that we wanted to donate to. With Causely, we know exactly the impact our donations are having as a business.In addition to the vetting of charities, Causely has a dashboard that helps businesses track how many check-ins they got and their social reach in any particular month. The business can bring awareness to their giving culture in a meaningful way.Tune in to learn more about Causely and how we have partnered with them here at Alloy Franchise to give back and do good! Key TakeawaysWhat is Causely and what they do (02:53)How a Facebook Check-in is a powerful marketing tool (06:08)How a giving culture helps a business (12:06)Data shows that a business that gives back will attract more customers (13:35)How Alloy Franchise is paying it forward (18:41)How Causely helps Alloy bring awareness to our giving culture (21:20)Stronger together for the common good (23:33)Looking good, feeling good, and doing good (27:16)Additional Resources:https://www.causely.com/Jeff's email: [email protected] or call Jeff on: 8599838493------www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

How do you and your team answer the phone at your facility?How do your conduct a tour of your facility once a prospect walks in?These seem like really basic questions, but you'd be surprised at how many businesses get it wrong and waste the golden chance to convert the prospect to a client.You may run the most creative marketing campaign and get lots of people to call you or walk into your gym, but if your phone scripts and facility tours are not on point, your efforts will amount to naught.You have to strategize, implement, evaluate and continually optimize your processes around how you answer the phone and conduct tours of your facility with the ultimate goal of getting a prospect to book a starting point session.Having done it for many years and seen what works, Rick and Jared dive deep into this topic and give gym owners actionable tips that will maximize their marketing dollars. Tune in!"If your phone scripts and your tour of the club are not on point, you're literally throwing money away." Rick MayoKey TakeawaysHow a good phone conversation with a prospect goes like (01:56)Stand up🧍‍♂️ and smile😀 while answering the phone… seriously (02:51)Don't talk incessantly..... flip the script and ask these questions (03:56)Never sell the process, sell this instead (08:48)How to conduct the best tour of your facility (14:54)How to ensure your prospects book a starting point session all the time (21:41)How trainers should handle walk-ins (22:51)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We have previously talked about the dirty C-word in our organization; today, we talk about another dirty word, the F word. That's right, we are talking about freezes and their impact on a fitness business.Right from the start, Rick and Matt implore all gym owners, especially those in the personal training space, to consider every freeze as a nice way of your client quitting without saying they are quitting.This way, you are able to fight it by going to the root cause of the problem and addressing it as you should be doing as a personal trainer. In most cases, there is an underlying problem that makes the client want to quit.It is an excellent opportunity for you to hold an accountability session with them to talk about it. It might be medical reasons, an injury bothering them, frustration with failure to lose weight, going for a long vacation, stress, etc.Listen in to learn of some ingenious ways to mitigate against freezes and keep your retention rate high up.Key TakeawaysHow we look at freezes here at Alloy Franchise (02:06)Why a freeze is a nice way of your client quitting without saying it (05:16)Month to month vs. annual contracts (06:18)A freeze is a good opportunity for an accountability session (07:28)How to mitigate against freezes (10:58)How our Alloy app helps us hold clients accountable when they are away (11:45)Consider every freeze as quit so that you can fight it (13:32)How to measure and categorize freezes in your books (16:31)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In our current Alloy model, we do not use wearable tech as part of our personal training. It has not always been the case; we used to have specific heart rate belts with a screen where people would track their effort during workouts and outside the gym.However, from our personal training experience, we intuitively knew that having your heart rate as high as possible is not the end goal of a workout, and neither is it the ideal way to train. We had essentially created a tool that drove behavior we didn't want in the gym, and we had to get rid of it.For personal training brands and gym owners, we need to understand where we fit in the broader ecosystem of fitness. We are more of a hub of our client's health and wellness, and as such, we are not competing with tech but trying to understand how it fits in our client's overall goals.Listen in to learn more on how wearable tech fits into the wider ecosystem of fitness and how gym owners can fit tech into their business model.Key TakeawaysHow tech is a competitor to any fitness brand (01:36)Where the Alloy fitness franchise brand stands on wearable tech (02:23)How wearables fit into the broader ecosystem of fitness (06:10)Why people who wear wearables gain weight (10:14)Why personal training brands are a hub of people's health and wellness (11:26)Using tech to enhance customer experience (14:00)It's about health and wellness, not just workouts (17:24)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Jared and Rick discuss how to align your fitness business for the post-COVID era. The good news is there is a pent-up demand for fitness services IF you speak the right message to the right audience. Now that we can see the light at the end of the tunnel shining brighter with the vaccine program going on smoothly, we need to start looking at how the fitness industry will look post-Covid. Consumer confidence will definitely go up, and people will start getting out more, and as such, we should be ready.The big question is how we align our fitness services moving forward with the new post-Covid normal. One thing that is clearly coming out is that fitness professionals need to do more to educate consumers about what they need to do to get and stay healthy. Not just workouts but from an overall health perspective. Rick reckons that we’re going to need to do better than sell six-pack abs and tight glutes. We need to align ourselves and our messaging around wellness and overall health moving forward. Covid has taught us that fitness is not about looking good; it is literally about our life. It’s about mitigating our risks and giving ourselves the best chance to fight something like this in the future.Click play to hear Rick and Jared talk about how the fitness industry will look like post-Covid and what fitness professionals need to do to align ourselves as a wellness solution.Key TakeawaysWhat we’ve learned about our health from Covid (01:58)How to align our fitness messaging going forwards (05:00)Why fitness is not a quick fix but a wellness solution (06:43)How to approach the market going forwards (08:50)Why fitness professionals are not just trainers but teachers as well (09:33)Why the future of the fitness industry is in overall wellness and accountability (13:54)Systemizing the wellness messaging in the gym (15:37)How to be a relevant fitness brand coming out of Covid (17:35)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

As a gym owner, have you ever thought about raising your rates, then somehow talked yourself from doing it? If you answered yes, then you are in the right place. Rick and Matt explore the reasons why you should consider raising your rates and how to do it in a way that won’t hurt your clients. The obvious reason why you need to raise your rates is to make more money… duh, which by the way, you deserve as a gym owner for the service you are offering to your clients. The fitness business is the only service where prices go down rather than up, which shouldn’t be the case.However, there is a more compelling reason you should be raising your rates. It has everything to do with the science of psychology. Tune in to find what this is and also learn how to raise your rates and effectively communicate this change to your clients.Key TakeawaysWhy you need to raise your rates (01:35)The little levers that you can pull to make more money in the gym (04:01)Why gym owners fear raising rates (04:39)How raising rates will result in better customers (05:32)The science behind raising rates and why people value what they pay more for (06:34)How to raise rates and communicate effectively (10:57)Don’t underestimate the small changes in your business (16:12)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss the optimal formula for how to pay your trainers.The subject of trainer compensation in the fitness industry is an issue that is always dividing opinions. Many gym owners want to know how best to pay their trainers without compromising their business while at the same time attracting good talent.Your payment structure and other benefits you can offer your trainers will greatly depend on your fitness business model. The small group personal training model offers the best opportunity to pay your trainers decent wages and other benefits such as retirement and paid time off.In addition to this, Rick and Matt discuss the different ways you can incentivize your coaches without affecting your margins.Tune in to this episode to learn of the golden rule and the magic formula to apply when it comes to paying your trainersKey TakeawaysThe magic formula you should use to calculate trainer compensation (03:10)Why the small group training model is the easiest to pay coaches (06:01)How we pay our coaches at our gym (06:46)How the two Alloy Franchise models overall payroll to revenue margins look like (08:21)Why performance-based pay is good for your fitness business (12:23)The problem with gym owners focusing only on topline revenue (15:06)Why you have to pay coaches if they are doing sales (16:40)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

As a pioneer of Personal Training and an expert in systems and scaling, having built a global franchise, Rick has a lot of insights to share on the evolution of the fitness industry and what the future looks like.Rick and Matt talk about the different gym models and how they differ from the perspective of member experience and price points. Rick shares his thought on how the different fitness models need to do to succeed.In addition to this, Rick shares his remarkable journey from how he started personal training in people’s homes to pay his way through college. He then opened one of the first facilities dedicated to one on one training. Due to a lack of systems, some staff left to set up their own studios taking some of his clients with them. This was the birth of a systemized process to training, programming, and gym experience.Tune in to hear Rick and Matthew discuss fitness business models, fitness marketing and client experience, and what it takes to succeed in the fitness industry.Key TakeawaysThe studio within a larger club concept, and this was key to maintain revenues (01:58)How experience differs between large gyms and studio models and what you need do (05:04)How to upsell from base memberships to coaching in a large group model (09:39)Success is like weight loss; you have to change your expectations or change your habits (13:38)Creating a franchise business through a systemized approach to training, programming, and experience (16:46)The formula to profitability and why you need to outspend your competition (22:53)How gym owners can market to an older demographic like the automotive does (30:35)The massive opportunity that lies in marketing to an aging demographic (38:30)How to have a viable virtual product for a personal training brand (55:00)Where the fitness industry is headed in the next two years (59:07)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!