Alloy Personal Training Business

How do you grow fast without losing what makes your business great? In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring, and what that really means for our franchisees and our team. We get into why we waited for the right partner, how they’re helping us scale faster, and why this is not just about money. It is about resources, accountability, and opening doors we couldn't open on our own. We also share what it is like to run 130+ franchises, the highs and lows of rapid growth, and how having the right support can make all the difference. 🎧 Tune in to hear what it is really like to scale a franchise, partner with investors the right way, and keep your team and your culture thriving while doing it.Key Takeaways: Intro (00:00) Big announcement (01:14) Why we did it (09:30) Our long-term plan (13:56) Our experiences from the start (17:20) Outro (20:17) Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts!

What actually separates great franchise owners from those who struggle?In this episode, Alloy founder Rick Mayo sits down with Tammi, a seasoned franchise business coach with experience across multiple national brands, to break down the real traits that drive long-term franchise success.They dig into why employee turnover is usually a leadership problem, how owner involvement directly impacts retention, and why “semi-absentee ownership” is often misunderstood, and overestimated.If you’re considering franchise ownership (or already in it), this conversation is a reality check on what it really takes to win.🎧 Listen in to learn whether you’re truly built for franchise ownership, and how to level up if you are.Key Takeaways: Intro (00:00)Why employee turnover is a leadership issue (12:40)The danger of blaming systems instead of ownership (13:34)Why owner involvement is non-negotiable (15:54)The myth of semi-absentee ownership (16:12)How retention starts with how you treat your team (19:14)Following the playbook — and why consistency matters (20:05)Final thoughts on leadership and accountability (28:25)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Running one gym is hard. Running multiple is a whole different game. In this episode, Rick is joined by John Vargas, multi-unit Alloy franchise owner and president of the Franchise Advisory Council, who shares the 5 keys that helped him scale from one successful Alloy location to several top-performing locations.They talk about why everything starts with your people, how to lead without micromanaging, and the importance of clear goals and consistent communication.John also shares how he and his team stay focused by cutting out distractions, and why being an available leader is one of the most underrated success factors.John's approach is packed with real-world advice you can use right now. 🎧 Give this episode a listen and learn what it really takes to grow without losing control.Key TakeawaysIntro (00:00)People first (02:01)Set Clear goals (07:37)Communicate relentlessly (16:35)Remove the noise (25:19)Be available (29:29)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

So, you’re ready to dive into the fitness industry? First off, congrats. It’s an exciting world to be in. But now you’re at the ultimate fork in the road: do you build your own brand from the ground up, or do you buy into a franchise?In this episode, Jared Nassiff interviews Rick Mayo, founder of Alloy Personal Training, to explore this topic through Rick’s journey from independent gym owner to franchise owner.Rick shares how he bootstrapped his first fitness business in 1992, scaled it through white-label licensing, and eventually launched Alloy as a franchise with 400 awarded locations and growing.He breaks down the real differences between starting a business from scratch and joining a franchise, from risk and scalability to royalties and emotional grit.💬 Curious which path is right for you? Listen now.Key TakeawaysIntro (00:00)Mindset differences between entrepreneurs and franchisees (05:28)Advantages and disadvantages of independent businesses (09:36)Building a successful franchise (17:11)Final thoughts and advice (25:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country.Starting in 1992 with a single location, Rick revolutionized small group personal training and scaled globally before launching Alloy as a full franchise in 2019.He opens up about the challenges of transitioning from licensing to franchising, how leadership and data drive success, and the critical role strength training plays in adult longevity and well-being.He also talks about franchise scalability, team-building, and the rising demand for strength-based fitness as a counterbalance to aging and modern stress. Tune in!Key TakeawaysIntro (00:00)Transition to small group training (04:53)Scaling and licensing (11:28)Franchising and global expansion (13:22)Impact of Alloy Personal Training (29:11)How Rick stays grounded while scaling rapidly (39:46)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with the number one facility operator and multiunit Alloy franchisee, Nick Garrity, to discuss his secrets to successfully scaling to multiple facilities.With a deep entrepreneurial background in stretching studios, saunas, and golf performance, Nick explains why consistency, trust, and communication are the real currency of successful fitness operations.He dives into the systems he uses to keep staff engaged (including profit sharing), how he evaluates struggling locations for turnaround, and what franchisees need to know about absentee vs. active ownership.Nick shows how small, repeatable actions create massive compounding success.If you’re building or scaling a fitness business, this episode is your playbook.🎧 Tune in!Key TakeawaysIntro (00:00)Nick's background and journey (02:05)Transition to Alloy and franchising (03:22)Alloy franchise and business strategy (05:41)Keys to success in multi-unit ownership (08:33)Challenges and opportunities in franchise management (22:54)Impact on clients and community (27:40)Future goals and vision (28:45)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo introduces Alloy's very own Rosheika Strachan, the team’s new internal communications lead.With a background in journalism, public relations, and sports management, Rosheika brings a wealth of expertise in shaping internal communications.Her mission is to make sure Alloy’s franchisees have all the resources they need, and they know how to use them, when to use them, and why they matter.Rick and Rosheika also discuss how data can inform communication strategy and the role of storytelling in building engagement.🎧 Hit play and get the inside scoop on how Rosheika is driving the Alloy internal communications strategy.Key TakeawaysIntro (00:00)Rosheika's role and background (02:13)Challenges and strategies in internal communication (05:21)Importance of consistent and effective communication (10:24)Measuring success and future goals (14:26)Cultural exchange: traditional Jamaican dishes (17:54)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt explains the "dos and don'ts" of phone sales. They discuss the uncomfortable world of phone sales and turn it into something approachable and even enjoyable for gym owners and fitness professionals.Matt brings tactics from the field, while Rick offers frameworks that turn conversations into conversions. They discuss how to handle price objections and why you should never sell the braces but always sell the smile.You’ll also hear about common phone pitfalls and why enthusiasm and conviction matter more than fancy scripts.Don’t miss this one if you want to turn more leads into clients and change more lives in the process. Tune in now!Key TakeawaysIntro (00:00)Thanksgiving greetings and dad jokes (00:36)The importance of understanding customer needs (01:27)Common sales mistakes and solutions (04:34)Controlling the conversation and handling objections (11:28)Building rapport and staying on-topic (14:41)Uncovering customer problems and pain points (17:30)Presenting solutions and taking action (22:56)Maintaining enthusiasm and professionalism (27:54)Final thoughts and encouragement (29:19)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation.Rick and Matt explain why franchising is an entirely different beast from running a gym and how most people don’t realize that jumping into franchising means starting a brand-new business.They discuss how leadership requires evolving your identity, killing the “old you,” and embracing the discomfort of growth. They also share their own struggles with letting go, the importance of staying teachable, and why consistency trumps motivation every time.This episode is a must-listen for anyone trying to scale their business with integrity.🎧 Tune in to hear why franchising isn’t what you think—and how to thrive when everything changes.Key TakeawaysIntro (00:00)Every business is a brand-new business (02:48)Franchising is not the same as gym ownership (05:33)Be teachable and seek outside help (07:26)Audit your tech stack regularly (10:36)“What got you here won’t get you there” (12:14)Letting go of old identity is hard but necessary (17:28)Franchisees borrow Alloy’s business model and mindset (22:43)99% of your problems are your own doing (28:24)Consistency beats motivation (36:35)Don’t hire based on potential—hire for now (38:33)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the biggest challenges in running a fitness business is finding and retaining top talent. It’s a persistent problem that many gym owners and fitness franchisees grapple with.In this episode, Rick speaks with William Coker, president of FIBR, a fitness talent recruiting firm. FIBR is a new addition to the Alloy vendor suite, and we are excited about the alignment.William brings years of industry experience, having worked in leadership roles at 24 Hour Fitness and Crunch, where he oversaw personal training, education, and recruitment.FIBR has revolutionized recruitment with its massive database of over 5 million fitness professionals who are sourced from industry certifications, colleges, and even military programs.By using this proprietary database, FIBR offers an innovative solution that bypasses traditional job boards, offering lower costs and a more effective hiring process for fitness operators.Rick and William also discuss strategies for attracting and retaining Gen Z talent, who prefer fast hiring and slow training. And also leadership and compensation tactics that can help retain your team long-term.Tune in now to learn how FIBR can transform your recruitment strategy.Key TakeawaysIntro (00:00)William Coker's background in fitness leadership (02:34)Introduction to FIBR and its unique approach (06:12)The importance of proactive recruitment over passive job ads (09:58)How FIBR’s proprietary database helps employers find candidates (14:38)Strategies to attract and retain Gen Z talent (17:07)The shift from transactional to relational leadership for retention (23:46)Importance of updating compensation and incentive structures (26:53)The value of building relationships with employees for long-term success (30:02)How to contact William Coker and FIBR (33:27)Additional Resources:FIBR: https://fibr.fit/William Coker’s email: [email protected]—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchise ownership sounds like freedom, but most owners learn the hard way. Passivity doesn’t pay unless you earn it.In this episode, Rick Mayo sits down with Erik Van Horn, veteran franchisee, franchisor, investor, and founder of Front Street Equity Partners.With decades of experience across all sides of the franchise table, Erik unpacks what it really takes to thrive in franchising.They explore the true meaning of “semi-absentee” ownership, why early-stage franchisees need a pioneer mindset, and how building strong operating partnerships is key to scale.Erik also shares his personal entrepreneurial journey from a college grad avoiding construction to running dozens of franchise units and advisory businesses.They also touch on advisory masterminds, the importance of being teachable, and the hidden cost of cheap leadership.Tune in!Key TakeawaysIntro (00:00)Erik Van Horn's background and early career (03:51)Transition to franchising and business expansion (06:49)Current business activities and franchise consulting (10:28)Character traits for successful franchisees (12:39)Semi-absentee ownership and business structure (20:32)Investing in franchises and passive income (22:06)Final thoughts and future plans (32:41)Additional Resources:- Franchise Secrets Franchise Secrets Group: https://web.facebook.com/groups/franchisesecretsfb/?_rdc=1&_rdr#Scalable Franchise: https://scalablefranchise.com/—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Alloy has recently updated its territory mapping system to identify new, high-potential locations.In this episode, Rick and Suzanne discuss the results of the Alloy mapping exercise for the US and what it means for existing and potential franchisees.With updated demographic data and an analysis of local business dynamics, the company has expanded from 900 territories to over 2000.The episode also discusses the importance of protecting existing franchisees by ensuring that no two locations compete directly, with each franchise being granted a "protected radius."Rick and Suzanne also touch on the importance of refining franchisee selection by using amplifiers to find the most ideal locations and how Alloy is pushing forward with growth in the U.S. while turning down international expansion for now.Tune in to discover how Alloy is expanding smarter!Key TakeawaysIntro (00:00)Expansion and growth of alloy (01:46)Remapping and demographic updates (04:27)Impact of new territories on franchisees (09:49)Addressing concerns and future plans (17:15)Final thoughts and future goals (18:58)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this 4th installment of the “Care Is Currency” series, Rick Mayo and Matt Helland discuss why consistency is one of the most overlooked aspects of customer loyalty. Through stories and real-world Alloy examples, they show how even small deviations in client experience, no matter how well-meaning, can break trust and hurt retention.Even when the core service stays the same, inconsistencies in the client experience create emotional dissonance for customers. Running the play exactly as designed is key to building trust at scale. Consistency becomes the real “wow factor.”🎧 Tap into Part 4 and discover why consistency builds the kind of brand loyalty that lasts.Key TakeawaysIntro (00:00)The importance of consistent customer experience (02:24)The haircut story: illustrating consistency (04:02)Consistency in coaching and customer experience (13:33)Metrics and consistency in customer experience (13:57)Secret shopping and improving consistency (16:14)The role of systems in consistency (21:45)The impact of consistent service on business success (22:08)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In today’s episode (Part 3 of the series), Rick Mayo and Matt Helland continue their conversation on the importance of genuine care in building client loyalty and business success.They discuss how Alloy’s focus on small, personalized touches, such as surprising clients with thoughtful gifts and sending post-workout texts, creates a strong emotional bond. These small actions are key to retention and long-term success.Rick and Matt explain why a structured system of care, embedded in Alloy’s processes, ensures that clients feel seen and valued at every stage.Gestures such as a follow-up text after a workout or a surprise gift based on a personal conversation go a long way in making clients feel supported and appreciated.True business growth is about consistent everyday acts of care that set your brand apart.If you haven’t yet, be sure to check out Part 1 and Part 2 of the series, where Rick and Matt explore the foundational ideas behind Alloy's client-first approach.Key TakeawaysIntro (00:00)The psychology of random gifts (02:54)Power of text messaging (10:38)Director's role in follow-up and accountability (16:58)Impact of small, consistent actions (19:54)The role of systems and processes (20:40)The role of personal connection (21:08)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients.They discuss the role of accountability sessions in driving retention and creating long-lasting client relationships.The future of Alloy won’t be built on the latest fitness trends or shiny new marketing tactics, but on care—specifically, caring enough to make personalized, consistent touches with clients. Small, consistent acts of care lead to big rewards.They share that having a structured approach to check-ins and recognizing life’s challenges (like injuries or travel) can dramatically improve your business’s long-term success.Listen to this episode now and discover how a little extra care can make a huge impact.(Be sure to check out Part 1 of the series if you missed it!)Key TakeawaysIntro (00:00)Accountability sessions in personal training (04:01)The importance of personalized care (06:24)Examples of accountability sessions in action (13:55)The role of accountability sessions in retention (20:12)The impact of personalized care on client loyalty (20:27)The analogy of poles in the ground (21:13) Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In part 1 of this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.Through compelling stories, Rick and Matt explain how Alloy differentiates itself from competitors by showing genuine care for every client, leading to long-term loyalty and success.Rick shares how caring for clients beyond the sale through accountability and follow-up makes a big difference.From uncomfortable sales moments to deeply personal coaching sessions, Alloy’s model proves that the way you treat people is more important than the services you offer.You’ll also hear about the importance of consistent effort—like making phone calls to clients or following up on leads—and how this ‘boring’ work creates incredible results in the long run.Listen in and learn how Alloy ‘out cares’ the competition.Key TakeawaysIntro (00:00)Differentiating Alloy through care (02:38)Starting point session: Jerry's story (04:10)The importance of consistent care (11:07)Overcoming discomfort in sales (13:36)Boring work and consistent effort (18:42)Consumer loyalty statistics (29:16)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking.These supplements are essential for improving physical performance, brain health, and overall well-being.They also explore common myths surrounding supplements and why consistency is more important than occasional use for achieving long-term results.This episode is perfect for anyone looking to optimize their fitness journey with the right supplements and avoid the confusion that comes with the overwhelming number of options available.Want to learn which supplements truly deliver? Listen now and boost your fitness results today!Key TakeawaysIntro (00:00)Supplements and their importance (01:58)Benefits of supplementation and personal experiences (04:11)Detailed discussion on creatine (07:11)Whey protein and its role in muscle building (12:44)Omega-3s and their impact on heart health (17:22)Vitamin D and its role in mood and immune system (20:53)Multivitamins and greens for comprehensive health (26:06)Additional supplements and their specific benefits (34:00)Conclusion and final thoughts (34:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!