Alloy Personal Training Business

We recently deployed an Entrepreneurial Operating System (EOS) at our corporate offices. For those who've read the book Traction, this is the system on which the book is based.A lot of great businesses use EOS to keep track of the team's progress and increase productivity. It is a framework for accountability and, ultimately, how to structure your business.EOS helps to build a better leadership team, strengthen individual accountability, and achieve greater clarity, traction, and results. By consistently monitoring their team's progress and goals, leaders can make better decisions and grow their businesses.When implemented fully, an EOS provides a reliable framework for running productive meetings, setting agendas, tracking to-do lists, and tracking responsibilities.It is a great system of running a business where everybody is held accountable respectfully and gracefully, which we believe will be of great value to us.Tune in to learn more about this system and how it fits into a fitness business.Key Takeaways- Why we implemented an Entrepreneurial Operating System (EOS) (03:40)- What an EOS does? (08:45)- The overall structure of an EOS (10:24)- How meetings are run with an EOS (15:19)- Increasing the team's productivity with an EOS (20:14)- How to apply EOS to a small fitness team (26:59)- Giving your team tools to learn to be entrepreneurs (30:52)Additional Resources:- TRACTION: GET A GRIP ON YOUR BUSINESS Book- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

There's an old Greek parable that says the fox knows a lot of things, but the hedgehog knows one big thing. Foxes are cunning and got lots of ideas to try and get the hedgehog, but the hedgehog does one thing really well. It rolls into an armored ball with spikes on it, nothing can get it, and it does it every time. It always works.Applying this concept in entrepreneurship is essentially identifying the one thing you can be good at and doing it consistently.However, it is not as easy as it sounds, especially in the current spirit of entrepreneurship portrayed in social media. Everybody seems to be advocating for multiple streams of income.This is a terrible idea because, more often than not, you'll end up with half-baked ideas.You will likely succeed if you focus on one thing, do it well, and do it for a long time. Everything else is a distraction.Tune in to learn more about the Hedgehog Concept and how to apply it in your business Key Takeaways- The hedgehog's only big thing (03:03)- Identifying the one thing you can be good at (03:42)- Walgreens vs. Eckerd drugs case study (04:28)- Three circles of the Hedgehog Concept (08:24)- Delivering on your value proposition (10:36)- Simplicity is key to success (13:28)Additional Resources:- Good to Great: Why Some Companies Make the Leap and Others Don't book ----- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Depending on whom you ask, we are already in a recession, or it's just around the corner. But there's little doubt that a recession will hit us at some point in 2023.Many fitness entrepreneurs and those looking to invest in this industry are asking whether it's safe to invest during a recession.The answer, as always, is it depends.For Alloy Personal Training, we have been in business for more than 30 years and what we've seen is actually that our business does well during recessions. Having gone through the economic downturn of 9/11 and the 2008/9 recession, we can say our model is recession-proof.The simple reason is that our avatar client, who holds about 70% of our country's disposable income, is not as affected by the recession as other segments of the population.Our target clients have a great willingness and financial wherewithal to commit to their fitness, regardless of the economy. Fitness is an integral part of their lives.This is not the case for other fitness concepts, which might fold during difficult times.In this episode, Rick and Kimberley Daly offer some wisdom to those considering investing in fitness franchise businesses in 2023.Key Takeaways- Investing in fitness during a recession (00:26)- The psychology of premium fitness concepts (03:14)- You can't control the economy (06:25)- What makes the alloy personal training fitness model different (09:19)- How Alloy beats the competition (13:02)Additional Resources:- Kimberley Daly's LinkedIn and Youtube Channel ------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick interviews serial entrepreneur and franchise consultant Meg Schmitz. Meg has a unique background and a great lens on risk tolerance and success.Meg has been nicknamed the franchise guru and the franchise fashionista by, among others, The Wall Street Journal. She helps people looking for franchise opportunities connect with a franchisor that’s the right fit for them.A franchise consultant plays a huge role in preparing candidates and introducing them to the franchisor professionally.They also address any questions, concerns, or doubts you may have about entrepreneurship before you jump into the ‘lily pad.’Tune in to hear Meg’s story and her unique perspective on business, franchising, and life.Key Takeaways- Who is Meg Schmitz (01:39)- The role of a franchised consultant (10:54)- Biggest obstacles for franchisees (26:31)- Don’t go from a warrior to a worrier (27:51)- The top misconceptions about franchising (34:02)- Trust your gut (35:22)Additional Resources:- Text Meg Schmitz: 847-302-2601 - Website - Instagram----- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Matt discuss the main perks of owning an Alloy Personal Training franchise over other franchises. Alloy offers a ton of perks that very few, if any, franchises offer to help our franchisees have the best chance for success.One of the fears new franchisees have, especially those coming from employment, is losing benefits such as their health insurance or 401k. Here at Alloy, we offer all our franchisees a full suite of benefits so that they don’t worry about that. Another major perk of becoming an Alloy franchisee is we help people become entrepreneurs. We want franchise owners to feel confident as they operate and thrive in their own Alloy fitness centers.But these are not the only perks we offer; we care deeply about our franchisees and their well-being, and that’s why we have a whole suite of perks no other franchises offer. (We are sure about this)Tune in to learn more about them. Key Takeaways- Why the Alloy Franchise stands out (04:10)- PEO services to our franchisees (06:39)- We help you become an entrepreneur (07:49)- Discounts from all our Alloy vendors (12:35)- Our sales hit team (17:38)- Our 31 years of experience in business (20:48)- Our customer avatar (22:15)- We do good by supporting great causes (22:50)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Today on the podcast, we have one of the foremost experts in nutrition and exercise in the world. Alan Aragon has been a nutritional researcher for more than 3 decades. Most people in the fitness industry must have come across one of his very many science-backed writings.He has been moving the fitness industry towards more of an evidence-based information approach. He has published in popular nutrition and fitness magazines and peer-reviewed scientific journals.In this episode, Rick and Alan discuss what the latest research shows about nutrition, training, and supplementation for the 40+ demographic. Some of the nuggets that Alan shares with us include:- Protocols for strength training in middle and older age groups- Protein intake and supplementation - Positive effects of strength training for ALL age groupsHere at Alloy Personal Training Franchise we follow an evidence and science-based approach for all our training programs and nutritional guidance.Tune in to learn the latest from one of the most influential figures in the fitness industry.Key Takeaways- Who is Alan Aragon (01:11)- The evidence-based fitness and nutrition movement (04:53)- Alan Aragon Research Review (08:26)- Fighting age-related muscle loss (12:08)- Strength training for older adults (15:13)- Positive effects of training on cognition (20:09)- Protocols for training in middle and older aged adults (22:52)- Protein intake in the general population (30:15)- The association between higher protein intake and greater fat loss (33:48)- Protein supplementation (37:07)- One important piece of advice from Alan (01:00:14)Additional Resources:Alan's websiteSubscribe to Alan Aragon's Research Review Publication - Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss the 3 reasons that make fitness a great business. From the financials to the purpose, fitness is a compelling investment opportunity.More and more people are becoming aware of fitness's impact on their overall health. In fact, muscle mass has been recognized as one of the markers of longevity. And with only about 20% of the population actively working out, there is a great untapped opportunity.Having a business that literally changes people's lives gives you a purpose to wake up and hustle every day, besides ensuring a return on investment.Tune in to learn more about the fitness opportunity. Key Takeaways- What’s so cool about being in the fitness business? (02:05)- The ROI of a fitness business (03:07)- Everyone needs fitness (04:13)- Subscription-based income model (08:36)- Doing good (14:04)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Recruiting the best staff for your fitness business is arguably the single most important factor that will determine your success as a business owner.However, as any fitness entrepreneur will tell you, finding, hiring, and retaining the best talent in our industry is a big challenge.In this episode, Rick speaks to Jessie Stackhouse, founder of Just Fitness Staffing, about recruiting for a fitness business.She is Alloy’s one and only vendor for talent acquisition in the fitness space.Jessie shares what she is seeing out there in the talent market and some of the things you can do to make yourself attractive to great candidates.The fitness talent market is very different post-Covid. You can no longer rely on posting open positions on job boards and expect to find great candidates.You have to do more.Luckily, Jessie is here to share some secrets to help you.Tune in!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Jessie’s background in the fitness space (01:26)- The challenge of fitness staffing (11:44)- How Jessie manages to find good candidates (12:49)- Why there’s a shortage of applicants for fitness positions (15:14)- Building a team for a franchise business (17:40)- Why it’s hard to find talent post-Covid (21:39)- How to get people interested in your job (25:58)- What are the compensation/benefits candidates are looking for (31:42)- Culture is king (37:08)Additional Resources:Contact Jessie Stackhouse ✅Website✅Email: [email protected] ✅LinkedIn- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Last week we started the tongue-in-cheek conversation of 31 ways to ruin your fitness business to celebrate 31 years of serving customers in the personal training space.In today’s episode, we continue from number 15 to number 31.As much as these are hilarious takes from Rick and Matt, important business lessons can be learned.Running a business requires patience, effort, and great determination, yet many businesses are ruined by silly missteps by their owners. These are some of the things you’ll be hearing in this two-part series.If you’ve not listened to part 1, make sure to check it out first!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Get into politics and make it public (00:41)- Go by feels, not data (02:12)- Start arguments on social media (06:55)- Sell braces, not the smile (10:49) - Make it all about you (13:19)- Charge less (16:08)- Say it once and never say it again (19:37)- Have at least 3 business partners (23:24)- Avoid hard things (27:12)- Build an elaborate morning routine (31:07)- Sleep with clients (38:26)- Start a podcast (40:08)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We are officially 31 years in business. That’s no mean achievement for any business, let alone one in the fitness space.But we are just getting started…. With over 80 franchises awarded already and many more coming up, the future looks good.But to celebrate the milestone of 31 years in business, Rick and Matt explain the 31 ways to ruin your fitness business.With more than 3 million customers served, 4 brand iterations, and over 2500 clubs licensed/consulted, Rick has seen it all in the fitness and business world and has some great points he puts across in this episode.Hint: Do the opposite of these!Check them out!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Trust your emotions, not logic (04:55)- If something works, don’t do it again (08:08)- Be fancy; basics are for suckers (12:19)- Invest in things, not yourself (15:04)- React, don’t think (22:02)- Listen to people less successful than you (24:44)- If you fail once, you quit (30:13)- Have at least 8 streams of revenue (33:01)- Always swing for the fences (38:15)- Be like Scott (41:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In most fitness businesses, there are two main levers you can pull. The first one is sales, where you get a lead in front of you and have a process to convince them that you have the solution to their problem.The second lever, which is KEY to growing your business, is a good retention model to keep the customers IN your business. The fitness industry has always struggled with this lever.If you want to grow and fill up your gym, you're probably not going to get there if you're putting water in a leaky bucket. You've got to plug those holes, which is the retention side.Many brands/individuals are good at one and not the other. This is the paradox between sales and retention.Both are equally as important to a business. There are times in your business when you should focus more on sales and other times more on retention. But the sales process is somewhat intertwined with the retention play.In this episode, we discuss the healthy friction between sales and retention and how to build a culture that can achieve both.Make sure to check it out!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Matt's new role at Alloy Franchise (00:46)- The 2 levers in a fitness business (04:31)- The difference between sales and retention (06:12)- The sales process is intertwined with the retention play (10:06)- Achieving both sales and retention (17:33)- Systems vs. culture (20:28)- A system gives you more opportunities to have great experiences (27:02)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Losing some of your customers to local competition can be painful. And when they’re directly stealing customers from you, it can really set the alarm bells ringing.So while sometimes you should pay attention to what they’re doing, it’s always about balance. Sometimes you can lose sight of what you’re trying to do just by focussing on competitors too much.In this episode, Rick and Matt are going to explain how much attention you should pay to your competition, why the scarcity mindset is killing you, and what you should really be focusing on instead.Make sure to check it outLearn more at: http://bit.ly/alloy_franchiseKey Takeaways:Intro (00:00)Matt’s views on local competition (04:14)Chasing the wrong customers (07:27)Should you worry about competitors? (19:00)Doing the basics right (24:15)Episode wrap-up (30:47) Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

When it comes to choosing an exercise program, there are lots of varying options and opinions out there. And most people who put out ideas on what’s “right” usually have something to gain financially.That explains the number of people who don’t stick around in the gym that long. Either they’re troubled with specific injuries after doing some gym routines, or they aren’t that motivated at all.Fortunately, real hard data and the latest science are coming in to back up our claim that strength training is THE most important thing. It trumps all the other popular exercise programs you’ve ever known (HIIT is definitely NOT ideal!).Tune in to this episode as Rick and Matt discuss what real strength training looks like and what it does to your body.Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Why is strength training very important? (04:51)- The ideal amount of sets and reps per week (07:08)- On doing strength training to aid weight loss (10:11)- What is strength training? (12:09)- People need to move (17:35)- Pushing your heart rate really high (20:29)- The correlation between anaerobic threshold and lifespan (22:45)- How to get new clients to stick with strength training? (23:59)- What’s the best thing for mobility? (26:40)- Why are most fitness concepts NOT based on strength training? (36:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The fitness industry is youth obsessed. Just look at most of the ads and marketing content you see from gyms, and you notice that very few fitness facilities are speaking to the older demographic, those that are over-50This demographic is underserved in the fitness industry, yet they have more money to spend than the younger people who are still finding their footing in life.In this episode, Rick speaks with Jay Croft of Prime Fit Content to discuss the subcategories of the 50+ demographic. Jay is an expert in marketing to the over-50 avatar and explains the difference in customers in this market.Broadly speaking, Jay puts these subcategories into 4 buckets:50-70 in good shapeOver 70 in good shape but with unique challenges50-70 deconditionedOver 70 deconditioned and with unique challengesTune in to this episode for tips to market and service these 4 subcategories of people and the opportunity that exists within them.Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- The Alloy avatar client (01:57)- The fitness industry is youth obsessed (04:43)- The subcategories in the over-50 demographic (11:51)- Which over-50 market gives you the most opportunity? (17:08)- How to position yourself and market to older folks (25:40)- Life span, health span, play span (29:26)- The money is with the over 50s (39:47)Additional Resources:- Connect with Jay Croft here------- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the superpowers of successful entrepreneurs is the ability to stay focused. You’ve probably heard Rick and Matt talk about it in this podcast.But the key to staying longer in business is to constantly disrupt your own business. If you don’t, your competition will do it for you and put you out of business.However, disruption is not squirreled brain addition of things. It’s not pilling things on that don’t move the needle significantly.Disruption is moving from one thing to another in a meaningful way and ensuring it’s threaded within the culture and the core competency of your team.Disrupting your own business is hard for everybody involved, but there is a strategy to this process that is critical to follow. Check it out!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Staying focused and being disruptive (03:45)- Get ahead of the changes before your competitors (04:01)- Examples of disruptions we’ve made in our business (06:09)- Shifting our entire business model (13:13)- How we started doing boot camps (18:39)- Evolving with the technology (28:14)- How we have disrupted our programming (30:28)- Licensing and franchising (38:56)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. Meaning they will be here today, then the current (the market) will take them somewhere else in a short period of time. The opposite is the pond, where employees stick around for a long period of time.Surprisingly to some, they both come with their own challenges.How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned.Learn more at: http://bit.ly/alloy_franchiseKey Points of Discussion:- Rivers and ponds concept: Short-term and long-term employees (1:15) - Old is not always gold (3:32) - Mentorship: A test drive for both the employer and the employee (3:42) - Starting with the easy part, that often is your training protocols (6:57) - It’s not a bad idea to ask them how long they plan to stick with you (9:17) - Helping people grow (11:30)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

An entrepreneur is ultimately a problem solver at heart because to start and run a business, you have to first identify a problem in society and come up with a solution that you can then take to the market.So we can safely assume that problem-solving is inherent to all entrepreneurs.The paradox arises when our entrepreneurial instincts lead us to believe we can solve all problems in our businesses. This is an unrealistic expectation that can lead to lots of frustrations. Some problems can only be managed, not solved.If you are a perfectionist or someone that enters entrepreneurship with unrealistic expectations, you need to prepare yourself for the fact that there are certain problems that you will always be managing.In this episode, Rick and Matt share some examples of problems that can only be managed and how to approach them. Tune inKey Takeaways.- An entrepreneur is a problem solver at heart (06:40)- The paradox of problem-solving (07:24)- Most problems won't be solved, just managed (08:20)- Managing your expectations (09:40)- Major solves in Rick's career (17:03)- There's nothing that fixes all things (19:32)- Be very realistic about problems (22:11)- Don't sweat the small stuff (26:12)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Coming out of the Covid pandemic, fitness has never been more important. More and more people appreciate the need to lead a more active and healthier lifestyle.Helping people in their health and fitness journeys while securing your financial future is noble. The Alloy Personal Training franchise offers franchisees an opportunity to help people in their community while running a proven business concept.The Alloy business model serves a demographic that is underserved and untapped in the industry, and this drives our success and great retention rates.Having been in the personal training space for 30 years, we have all the necessary skills, expertise, and tools to support our franchisees.Tune in to this episode as Rick is interviewed by Tom Scarda of The Franchise Academy on the Alloy Personal Training Fitness Franchise opportunity.Key Takeaways- Importance of fitness post-Covid (02:01)- The brand promise of Alloy Personal Training (04:16)- Training the rich and famous back in the day (07:13)- Leveraging technology in personal training (14:42)- Franchising vs. consulting (14:58)- Accountability in fitness (17:07)- How Alloy supports franchisees (22:42)- The right mindset for a fitness franchisee (28:15)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Core values in a business are not just one of those nice things to have. They are very important as they define who you are, your culture and tells the world what sets you apart as a business.The core values communicate what's important to your business, influence behavior and desired action within your team. Ultimately, they bring people on a team together on a mission to succeed.In our case, our franchising business is growing with new franchises coming up, and we are also scaling our corporate team. In light of this, we had a recent iteration of our core values to update and simplify them.In this episode, Rick and Matt discuss the new core values and added character traits for teammates and franchise partners.You'll learn why we updated and simplified our core values and why having additional character traits are critical for your business.Key Takeaways- Why we iterated our core values (02:18)- Do your job (04:25)- Humor with a touch of crazy (09:08)- Keep it simple (11:00)- How to keep your culture intact as you scale (15:12)- 3 Alloy character traits (16:07)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Last week in part 1 of this conversation, Rick and Rami began the conversation on what makes a successful presale. The first component was defining your why, which feeds into everything else you do.In this episode, we explore the other 2 components, which are organization and effort. Rami also shares his amazing stats from his presale that goes to show the level of organization he had in place and the amount of effort he put in.The thing with a presale in the Alloy model is that you put in the effort for a short period of time, unlike other models where you are always selling.But you have to be prepared to push and put in the effort. You have to get the reps in by booking those calls, talking to those leads, and closing them.Remember, even if your main motivation is to help people, you have to get them to the gym first. You’ve got to be relentless in calling/texting them. Selling is the most valuable skill for any entrepreneur.Tune in to part 2 of this conversation and learn more about the presale process.Key Takeaways- You have to get them to the gym to help them (02:53)- You are not bugging people by texting/calling them (05:24)- Rami’s presale stats (08:46)- Lessons from a successful presale (19:00)- How to organize your time during a presale (23:07)- The average duration of a presale call (28:05)- Asking for an extra referral during the call/starting point session (35:18)- Science of sending mass texts (44:51)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

You’ve probably heard Rick talk about Rami in the last few episodes. Today, he is on the show to talk about the components of a successful presale.Rami broke all the records amongst our franchisees for a presale and has lots of information to share on how he approaches it to get those numbers.The first component is understanding your why. Why are you doing the presale, and what do you want to get out of it. Just like we do with our clients in the starting point session, we want to peel the onion and get to the real why. This applies to franchisees as well; the why is very important.Understanding your why will feed into other components of a successful presale, like being super convicted on what you’re selling.Leads and clients can easily tell if you are just selling something that you don’t believe in or are just going through the paces.Once they notice your conviction, enthusiasm, and genuine belief that your service can help them with their problems, it gets easier for them to commit.Tune in to part 1 of this fun conversation as Rick and Rami discuss the components of a successful presale.Key Takeaways- Breaking all presale records (05:27)- How Rami got involved in Alloy (07:49)- What’s your ‘why’ of preselling (13:24)- Track your numbers (21:45)- Go out and get a No or a Yes (24:37)- Why you should super convicted of your product (28:46)- You need to talk less when selling (30:37)- Experience the service you sell (34:38)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with FranChoice franchise consultant Wes Barefoot. Wes describes the attributes of a good franchise candidate, his process for matching the candidate with the right franchise, and the right mindset for success as an entrepreneur.With the many franchise opportunities available today, a franchise consultant guides candidates to the one that is a perfect fit.Wes's process to match the right candidate with the right brand is similar to what we do here at Alloy at a starting point session.It’s all about peeling the onion to get to the real motivation behind the desire to own a franchise. He does so in a methodical process that he articulately outlines in this episode.He also clears some common misconceptions about franchising, and expectations around business ownership, among many other fascinating things we talk about.If you’ve ever thought about owning a franchise, this episode will give you a sneak peek at what a franchise consultant does and all that goes on behind the scenes.Tune In!Key Takeaways- Who is a franchise consultant (00:48)- Where consultant finds franchise candidates (09:15)- One surprising fact about franchising (15:57)- The ideal franchise candidate (19:07)- Peeling the onion (21:38)- Entrepreneurial resilience success (33:00)- Realistic expectations around business ownership (36:28)- Can someone be too entrepreneurial to own a franchise? (45:29)- Fear regret more than you fear failure (49:02)Additional Resources:Connect with Wes Barefoot:-Path to Freedom- LinkedIn- Podcast - Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Table stakes is a term used in poker, meaning the minimum amount you need to get to a table and play a game. When used in business, it means the barrier of entry or the minimum offering you have to provide to be in a particular business.For instance, in a personal training business, it is expected that your facility should be clean, you should offer specificity, great programming, good enough customer service, etc.These are the things that customers expect as a bare minimum from you. You can't even market your business using these….But to succeed in a fitness business or any other for that matter, you have to go beyond the table stakes. You have to provide some extras that truly set you apart from the competition. These extras are what move the needle forward.Listen in to this episode as Rick and Matt give examples using Alloy Personal Training Franchise on how to go beyond table stakes to make your customers stick around longer.Key Takeaways- What are table stakes in business (03:07)- List of table stakes in a personal training facility (04:27)- Beyond table stakes- The extras that set you apart (07:29)- The soft-touch things that make personal training great (10:18)- The amount of time you should spend on table stakes vs. extras (17:20)- What makes customers stick around (18:59)- Moving the needle in your business (23:06)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In order to succeed as an entrepreneur in the fitness industry, you need to get your systems and processes dialed in. This allows you to grow, scale, retain, and repeat.This is the story of Alloy Personal Training Franchise. Having been in business for more than 30 years and licensed thousands of clubs worldwide, Rick Mayo and the Alloy team ventured into the franchising world in 2019.Shortly after, the pandemic struck, and we all know how this affected the fitness industry.But the Alloy Personal Training Franchise has been growing in a big way, with many locations coming up across the country since then.In this episode, Rick is interviewed on The Business for Unicorns Podcast on some of the lessons he has picked from building a franchise and his entrepreneurial journey. Tune in to hear his unique perspective, including the ONE thing fitness entrepreneurs can do today to reap the biggest rewards.Key Takeaways- Why Rick franchised his business (02:29)- The power of scalable systems and processes (04:59)- Marketing and selling systems (08:11)- The Alloy franchise avatar candidate (12:58)- Finding the right Alloy franchises staff (15:35)- Hiring for character and competence (22:36)- Keep the main thing the main thing (24:57)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Before customers can make the decision to buy your product/service, they want to find out what other people are saying about it. 91% of people will look for reviews/success stories before making a purchase.Through the lens of selling personal training memberships, success stories are important because they validate that the product works and others have experienced the results.Here at Alloy, we have success stories built on the studio design to help new customers have trust in our product.Besides the customer perspective, success stories are even more important for your team. It gives them the conviction to run the play and speak to clients, knowing that what they do is life-changing and they can see the results.This builds passion which is great for the business as they can continue working hard and convince the customers to stick to the process.Listen to this episode for tips on how to build and consistently use success stories in your business!Key Takeaways- Why success stories are important (02:32)- Building social proof (05:13)- Validation for customers (09:19)- Validation for your team (10:31)- How success stories build passion (17:25)- Increasing the conviction of your team (20:20)- Getting your WHY big enough (23:15)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

A lot of people, when getting into entrepreneurship, have an expectation of finding happiness or some kind of fulfillment that will result from running a business.Do they ever find happiness or feel fulfilled?It depends…As we have observed in other episodes, entrepreneurship is a self-development journey disguised as a business.To experience growth in your business, you have to up-level yourself. This process of self-development is not easy. It’s painful and uncomfortable but necessary.Embracing these struggles is the key to finding happiness and fulfillment in entrepreneurship.Tune in to learn more about the entrepreneurial journey and what to expect.Key Takeaways- Entrepreneurship is a self-development journey (03:24)- How Rick’s and Matt’s journeys have evolved (06:33)- Happiness is an empty end goal (09:40)- Chasing happiness vs. finding purpose (10:29)- Control what you can and don’t worry about the rest (15:05)- When you do your best, you feel happier (16:44)- The hardest things will make you happiest (17:49)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick interviews Dan Park, VP of sales for InBody, an advanced device that measures body composition through bioelectrical impedance analysis (BIA).It's a quick, noninvasive, accurate body composition analyzer providing a detailed breakdown of your weight in terms of muscle, fat, and water.Dan explains the technology behind the InBody, how they have scaled in both the medical and fitness space, and what's next for the company.Hear why and how Alloy incorporates the InBody into the sales process and how it improves the customer experience and drastically reduces the client's TTV (time to value).Key Takeaways- How InBody got started (01:17)- The science behind InBody's accuracy (05:22)- How InBody reduces Time to Value (09:37)- How InBody helps with social proof (12:46)- Where InBody device is used besides fitness (16:52)- How InBody helps with sales (21:33)- Next steps for InBody (30:06)Additional Resources:- Learn more about InBody------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the questions we get from candidates looking into buying an Alloy franchise is who is our ideal candidate.As an investor in the Alloy franchise, you don't have to service revenue. You can find an operator who will run the facility. But you must coach and motivate them to do this job effectively. There is nothing like a totally absentee owner in any business.So for our potential candidates, the question is whether you can find the right talent needed to effectively run an Alloy.And as Rick and Matt point out in this episode, it all boils down to; are you the person that you're looking for, is looking for?Tune in to find out the character traits of the ideal Alloy franchisee and facility operator.Key Takeaways- Who is a good fit for an Alloy franchise (04:35)- Are you the person that you're looking for is looking for (05:31)- What makes a good operator (10:54)- Why it's a good thing to be 'salesy' (12:35)- Good at sales vs. good personal trainer: What's better? (18:24)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We live in an increasingly digital age where everything we do has a digital touch, and fitness is no exception.To succeed in the fitness business, you must continually improve the customer experience and keep your clients engaged even when they are not inside your facility.Personal training apps are great at achieving this.But the thing with software and apps is that it would be futile to build your own as some gym owners think they can. Mainly because you are not in the software business, and you'll likely do a poor job at it.As you'll be hearing in this episode, building an app that looks simple on the interface and the innovations needed to keep adding features takes a lot.Here at Alloy Personal Training Fitness Franchise, we use Trainerize as one of our software vendors. It came in handy during the pandemic closures by helping us keep our retention rates high even when other fitness facilities lost clients.In this episode, Rick Mayo interviews Trainerize cofounder and COO Farhad Gulamhusein. Trainerize, the largest personal training app in the world, was built with one purpose in mind.Learn how that purpose drove exceptional growth and an eventual acquisition in 2020.Key Takeaways- How Trainerize came into being (01:36)- Why you shouldn't be building your own app (06:22)- What it takes to build a 'simple' app and business (10:22)- Innovation to drive growth (17:27)- How technology enhances the fitness experience (18:22)- Trainerize purpose and vision (19:03)- The challenges of scaling a business (26:07)- What's next for Trainerize (29:26)Additional Resources:- Learn more about Trainerize---- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo is interviewed by Dr. Kevin Christie of Modern Chiropractic Marketing on the importance of strategic branding and how to go about it.What comes to mind first when you think about all the great brands you interact with?I bet it’s the customer experience.Building a brand is more than just designing a logo and a color scheme. It’s about creating an emotional connection through every customer interaction.The secret that all great brands have understood is the ‘job of the product.’ If you understand what makes a customer ‘hire’ your product, you are one step into building a strong brand.Tune in to this episode to learn more about the process of strategic branding to grow and scale your business.Key Takeaways- What makes a strong brand (08:38)- The first step in strategic branding (14:16)- Customer experience around fitness (15:37)- The elements of a great brand (17:44)- The job to be done – it is all about the results (18:09)- The process of rebranding (21:44)- How branding fuels scalability (31:09)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Time to Value (TTV) is a business concept that measures the time between when a customer purchases a product/service and when they start actually deriving value from it.The shorter this period, the better the perception of customer experience and the longer they stay.This is perhaps the most critical metric in the fitness industry when it comes to client longevity and retention.As a fitness entrepreneur, you should be working to decrease Time to Value to the shortest window of time possible to have a strong business.In this episode, Matt and Rick define TTV (Time to Value) and give examples of how it can help your personal training business.Tune in to learn more.Key Takeaways- What is Time to Value (01:26)- Why you need to bring TTV to the smallest window possible (02:12)- Kanter’s law (05:40)- Measuring the tangibles that affect TTV (07:33)- The intangibles that impact TTV (13:50)- How building a community shortens TTV (15:42)- Increasing stickiness in your business (18:29)- Why TTV is one of the most important metrics (20:21)Additional Resources:The 7 Core Tenets Of A Great Customer Experience---Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Alloy Personal Training CEO Rick Mayo recently spoke at the FitPro Growth Summit in Nashville. While there, he met Amanda Hanquist of FIT CFO.She is a Financial Expert who helps health and fitness entrepreneurs with the financial side of running their businesses. In this packed episode, Rick and Amanda explore a wide range of topics in the fitness entrepreneurship space. In over 30 years of running a fitness business, Rick has gathered a wealth of knowledge that you’ll surely find valuable. Tune in!Key Takeaways- The evolution of Alloy Personal Training (03:39)- Day in the life of Rick Mayo (09:35)- Who not how (13:19)- The mistake of the All or nothing mindset (17:04)- Serve less on the menu (19:37)- Keep the main thing the main thing (22:03)- Fit CFO business model (29:46)- The magic of consistently good customer serviceAdditional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!Show Less

In this episode, Matt and Rick discuss what really makes small group personal training "personal." Spoiler alert- it goes beyond exercise technique and great workouts.The lens that you have to put on as a business and as a trainer if you are to truly deliver personal training in a small group setting is treating each person as an individual.Each person in front of you is unique in what they need from you as a business or trainer. Finding out what they need and helping them is what personal training is all about.Delivering a great workout is just one part of helping them. They need help in other aspects of their lives. Things such as nutrition, stress, sleep, and other interests.And remember that life has its ups and downs, and as a personal trainer, you've got to guide them through all these things.That is what puts the 'personal' in personal training.In our model here at Alloy Personal Training, we train a maximum of 6 people in a small group setting but apply our technology, systems, and expertise to keep the promise of being personal.Tune in to learn more about the Alloy systems.Key Takeaways- Servicing personal training in a small group setting (02:36)- The value proposition of personal training in a small group (05:50)- What do people look for in personal training in and out of the gym (06:36)- Delivering consistent customer experience (07:07)- The 7 core tenets of personal training (09:50)- Managing clients through their ups and downs (10:35)- How to treat each person as an individual in a group (12:15)Additional Resources:The 7 Core Tenets Of A Great Customer Experience---Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!Show Less

In this episode, Rick speaks with Abbie Kohler and Brian Morley of Resuscitech, a mobile CPR, AED, and First Aid certification/education solution.They are the only company providing CPR training and certification through a mobile phone.For a long time, CPR training had not caught up with the technological revolution of recent years. Abbie and her fellow co-founder, Greg, decided to leverage technology to bring CPR training and certification to the 21st century.The market has received this well, especially in the fitness industry. It is very convenient for gym owners, franchises, trainers, and everybody in the industry to get this certification through the phone.Here at Alloy Personal Training Franchise, it was a no-brainer to add ResusciTech to our list of vendors. Tune in to learn more about their unique service and their entrepreneurial story. Key Takeaways- What is ResusciTech? (01:02)- Who are the core customers for this service (04:02)- ResusciTech in the fitness industry (05:12)- How ResusciTech came to life (08:38)- Innovator’s dilemma (12:48)- Removing friction from the customer journey (17:39)Additional Resources:Learn more about ResusciTech:- Website- Twitter- LinkedIn---- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

As entrepreneurs, we can often be guilty of overcomplicating our businesses by adding layers of complexity that don't necessarily move the needle forward. In this episode, Rick and Matt talk about keeping it simple. This is easy to say but difficult to implement, especially in the fitness industry. But as data shows, businesses that manage to keep it simple and provide a consistent customer experience always win. You don't even have to be the best, but you have to consistently deliver to your clients. Tune in to learn how to keep our business simple and what this looks like in the fitness industry.Key Takeaways- How to be consistent (03:50)- Why companies that provide a consistent customer experience win (04:47)- Keep the main thing the main thing (09:02)- Don't add things that add complexity to your business (11:28)- Who not How (16:46)Additional Resources:What Can Haircuts Teach Us About Our Business?---Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Kanter's law states that everything looks infinitely harder when you are in the middle. It was coined by Rosabeth Moss Kanter, a professor at the Harvard Law School. In this episode, we discuss this law through the lens of franchising. Just every new thing, when buying a franchise, you'll be very excited about the idea of starting a new project. On the other end, a great exit is something all entrepreneurs look forward to. However, there will be lots of lumps and bumps in the middle. There will be lots of hard work. At some point, you may even feel like giving up. Applying Kanter's law in fitness or anything else in life prepares us for the difficult part in the middle. If you want to do anything meaningful in life and business, you must be prepared for the hard part in the middle. Tune in to hear more details on how you can apply Kanter's law in your fitness business and life. Key Takeaways- What is Kanter's law (02:27)- Applying the Kanter's law in fitness franchising (03:43)- Steeling for the difficult middle part of a project (06:29)- It's not a linear progression from start to finish (08:50)- How to embrace the middle (14:52)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Did you know that Alloy Personal Training Franchise has an industry-leading retention rate? This is our claim to fame and a powerful reason people buy our franchise because they can actually run a fitness business, not a marketing business with fitness on the side like some gyms do. But our customers don't just stick around longer than in any other fitness facility for no reason….In this episode, Rick and Matt explore the 3 techniques we use to keep them. These are simple strategies that other fitness brands probably use, but our secret lies in using them consistently and ingraining them in our culture.Besides keeping people around and reducing the amount of marketing required to replace people, a high retention rate is excellent for building a strong community. Listen in to learn how we do it!Key Takeaways- Set the right expectations (03:06)- How unrealistic expectations will increase your churn (04:37)- Poles in the ground (11:15)- How to make your customers feel good (13:32)- Finding common ground (18:02)- How to facilitate a community (27:13)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The word 'sales' is sometimes viewed as a dirty word in the fitness industry. Some trainers don't even want anything to do with it, they just want to help people get in better shape.You can be the best trainer, but you don't have any clients without sales. You must first sell to find people to help. In this episode, Matt and Rick take you through the Alloy Personal Training Franchise sales process. This is a well-scripted sales process that we run to great success. The key highlight of our sales process is that we keep it personal because we are in the business of personal training. Listen in to learn how we create customers for life through our sales process. Key Takeaways- Why you need a scripted sales process (02:29)- Pitfalls of shooting from the hip in sales (04:23)- How we do sales here at Alloy Franchise (07:32)- Peeling the onion (09:30)- Asking the right questions (16:48)- How to create a customer for life through your sales process (19:33)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We have previously discussed some cool phrases and techniques to close a sale, but did you know you might be screwing up your sale process unknowingly through some simple mistakes.In this episode, Rick and Matt go through the common mistakes they see people make in the fitness industry as they try to close a sale. You won’t believe how small these mistakes are, yet they mess up your sales process in a big way. We also explain the easy fixes you should apply to ensure you're closing those sales. One of these fixes is learning to be a good listener….so listen in to hear if you are making any of these mistakes and how to fix them, then watch your closing numbers go through the roof!Key Takeaways- You are talking too much (02:49)- What does your prospect want? – speak to that (04:08)- You are not asking enough questions (05:32)- You are listening to respond (09:10)- You are making the relationship transactional (12:44)- You are stuck in the sales process (17:43)Additional Resources:4 Foolproof Sales Closing Techniques EpisodeAlloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

At some point, successful entrepreneurs often wonder if they should franchise their business. But as any franchisor will tell you, this is a completely different business from your current business. It offers different challenges and opportunities to grow and help others along the way. But how do you know if you should go down this route, and if so, what do you need?Having successfully operated a fitness business for more than 30 years, licensing over 2000 clubs worldwide, and recently getting into the franchise space, Rick offers his unique perspective to anyone considering franchising their business. First off, your business needs to be UNIQUE to be franchisable. This uniqueness is best viewed from the lens of the consumer because they are the ultimate validator of your business concept. But that’s just the start, there’s more to it which Rick unpacks in this episode. Tune in to learn more!Key Takeaways- Haircut story (01:18)- Why Alloy went for franchising (07:04)- Is your business franchisable (08:44)- The minimum capital outlay needed to launch a franchise (09:58)- Corporate expansion vs. franchising (12:20)- Emotional ROI for a franchise (14:18)- What fitness concepts aren’t good franchising ideas (20:11)- What’s your real motivation for wanting a franchise (23:56)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Meetings suck…..right? I bet you’ve sat in a long, tedious meeting where this thought crossed your mind. But the fact is only sucky meetings suck.For a gym owner, meetings are an excellent opportunity to get the team together to convey ideas, remind the team of the important things and the bigger picture, celebrate clients' successes, hold each other accountable, etc. Meetings are an important part of driving the culture you want in your business.But to run a productive meeting, you and the whole team need to be prepared, and the meetings need to be structured in the right way. Tune in to hear Rick and Matt discuss how we run our meetings here at Alloy Personal Training and how it all ties up to customer satisfaction and retention. Key Takeaways- Only sucky meetings suck (01:23)- Every meeting is an opportunity (05:03)- How we run our meetings here at Alloy (05:54)- Meeting structure (12:21)- Should you pay people to attend meetings? (21:01)- Peer to Peer accountability (25:56) Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Having been in business for more than 30 years and powered thousands of clubs worldwide, the Alloy Personal Training concept is a proven fitness and business model. This is the background upon which the franchise was built. The concept and systems were tested over and over again in a white label format before the eventual rollout of the franchising model. In this episode, Rick explains the reasons why Alloy got into franchising and how the concept came into life. One of the reasons that make Alloy a compelling opportunity is the customer avatar goes for is underserved in the market. For this reason, the customer sticks around longer than in any other fitness model (Alloy has one of the highest retention rates in the industry) Listen in to understand the Alloy concept and why you should consider looking at it as an investment opportunity. Key Takeaways- A 30-year fitness shortcut (04:08)- Is fitness saturated already (12:35)- The ideal Alloy franchise (18:11)- How Alloy supports franchisees (20:44)- Measuring KPIs for franchises (24:08)- The one piece of advice that will help you (24:46)- The compelling reason Alloy got into franchising (26:05)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

With our franchising business gathering pace and lots of people from different backgrounds coming in, we thought we could set out the expectations that an entrepreneur should have when getting into business. There is no better person to do this than Rick, having been in entrepreneurship for more than 30 years. Rick admits that he didn’t have the right lens for his fitness business initially. He just happened to be at the right place at the right time. It took a hiccup to realize that he needed systems in place and working on the business.This was the birth of the licensing and franchising business. Listen as Rick helps us set the right expectations that an entrepreneur and Alloy franchisees should have when entering the fitness business. Key Takeaways- Having the right lenses on your business (04:12)- How to respond to mistakes (07:17)- Slow to hire, quick to fire (10:37)- Level of engagement for an absentee owner (16:38)- All hands on deck (19:53)- Entrepreneurship is amazing but not easy (23:56)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

A presale is a marketing strategy to sell as many memberships as possible before opening your new gym. Here at Alloy Personal Training Franchise, we have a strong presales playbook that sees our franchisees open with close to full capacity memberships.This is very important from the investor standpoint to open cash-flow positive. Return on Investment (ROI) is much faster, which is what we want. From an operator standpoint, a strong presale means that the focus will straightaway be on servicing the revenue and delivering the promise of personal training and all that comes with it. But what does a successful presale look like? What exactly do we do to convince people to become members even before we open the door to a new facility?Listen in to find out!Key Takeaways- What's a presale (02:13)- Why have a presale (04:41)- How long is a good presale (07:51)- Finding the conviction to presell (12:42)- What to do between preselling and opening (19:37)- Presales lead automation software with a personal touch (22:08)- What is expected of the business owner during presale (25:59)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Arguably, the most important aspect of our jobs is closing sales. Yet many people in the fitness space either don’t know how to do it or don’t want to appear salesy.This shouldn’t be the case at all.In this episode, Rick and Matt go through the top sales closing techniques we deploy here at Alloy Personal Training Fitness Franchise to great effect.These techniques will convert you from a nervous, sales-averse person to a confident salesperson capable of closing any sale in a friendly, nice way.As a matter of fact, you will feel good asking for the sale because you know you are ultimately helping your prospect lead a better life.Tune in, and let’s close those SALES!Key Takeaways- Paint the picture (04:54)- Brace for impact (10:44)- Are you opposed to / Would it be crazy (15:41)- Is that fair enough (17:28)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

You’ve probably given some thought to the idea of having an executive assistant to get some tasks off your plate but wondered how to go about it or who to hire.As an entrepreneur, it’s easy to find yourself overwhelmed by tasks that really don’t move the needle forward in your business in a meaningful way.That’s where an executive assistant comes in.They help you as a leader/CEO of your company to better manage your time and concentrate only on the tasks that need your attention. In short, they get things done.In this episode, Rick sits down with his executive assistant, Chamberlynn Campuzano, to discuss the role of an EA and how to find a great one for your company.As Chamberlynn observes, most entrepreneurs are squirrel brains who need someone to remind them where they buried their nuts.But the trick is finding the right fit because, unlike other roles, you’ve got to find someone whose personality you like and whose energy matches yours. They also have to be emotionally resilient and tough.Tune in to better understand the role of an EA and where to find one who is a right fit!Key Takeaways:- What an Executive Assistant does (01:47)- Admin Assistant Vs. Executive Assistant (04:51)- Where to find an EA (11:01)- Emotional resilience and toughness traits for an EA (16:35)7- Finding someone whose personality you like (23:09)- Believing in the product (30:51)- An EA identifies gaps and fixes them (38:13)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The fitness industry continues to grow as society emphasizes healthy living, especially coming out of the worst public health crisis we’ve had in decades.A fitness career is uniquely rewarding as you genuinely get to help people attain their health and fitness goals. But to many coaches and personal trainers, the career in this industry trajectory isn’t clear.In this episode, Matt describes his journey from part-time trainer to VP of Programming for thousands of clubs worldwide. Rick and Matt describe the skills needed to continue to grow in the fitness industry.One point that you’ll quickly gather from Matt’s journey is that you just don’t become the VP of Program Design in a growing franchise by accident.It is through continuous improvement by stacking relevant skills at every stage. You also have to overcome the imposter syndrome, which occasionally creeps in.But that’s not all of it. There are many more important tips that Matt and Rick disclose in this episode. So, if you’ve ever wondered what the career trajectory of a trainer looked like, this is the episode for you. Tune In!Key Takeaways:- The career trajectory of a personal trainer (02:58)- Look for a mentor (04:17)- Learning from other people in the industry (09:11)- How to stack up necessary skills (13:54)- Overcoming imposter syndrome (14:30)- Business metrics: Learn how to be an owner (18:33)- Understanding human behavior (21:57)- Get comfortable being uncomfortable (27:15)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Like all other industries, the fitness industry is trying to adjust to the post-pandemic world.An interesting phenomenon taking place over the last couple of months across all industries is the great resignation. Some people might prefer to call it the great reshuffle.The pandemic has managed to pierce the veil of security that people thought they had in their careers. Employees across all cadres are changing jobs, careers, and even exiting the workplace.One effect we are seeing in our fitness franchising business is that some people who qualify are looking at owning a fitness business.In this episode, Rick chats with Eric Malzone, host of the Future of Fitness Podcast, about this and other effects we are seeing in the industry.Key Takeaways:- Saying no to many good things and yes to one great one (03:58)- Overcoming the entrepreneurial squirrel brain (06:03)- The effect of the pandemic on fitness (20:03)- How Covid pierced the veil of security people had (25:07)- The uniqueness of the Alloy Franchise model (30:21)- The Alloy franchise candidate avatar (34:13)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this week’s episode, Matt asks Rick about the 3 habits that will make you a better leader and entrepreneur.Having been in entrepreneurship and business leadership for 3 decades, Rick shares the 3 most important habits that will make you successful. As a gym owner, you’ll be juggling a lot of things at the same time, both small and big things. Most of your time will be spent reacting to other people’s needs. You need to be purposeful about what you do every day. The sum of purposeful things done each day is very powerful in the long run. The technique here is to write down what you need to do that day, then do them no matter what. But don’t have too many things on your list.Tune in for more habits that will make you successful as an entrepreneur. Key Takeaways:- 3 decades – 3 business lessons (03:09)- Seize the day by planning ahead ((04:15)- Five purpose things a day (05:43)- Run your morning – is your routine distracting you? (09:22)- Review your day (12:12)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the reasons the Alloy fitness concept is unique is that it targets a customer avatar under-served in the current fitness market. This customer is looking for accountability and specificity, which the Alloy brand promises and delivers. The Alloy brand has over 30 years of experience with small group and individual personal training. Coming out of Covid, many people understand that fitness plays a big part in their health. The right fitness concepts, like the Alloy personal training fitness franchise, have tremendous growth opportunities post-Covid.As you’ll hear Rick explain in this episode, the Alloy concept is focused on high-quality personalized fitness solutions, and this is what sets us apart.Having been an entrepreneur all his life, Rick shares some tips for an aspiring entrepreneur in the fitness space and what will make you succeed. Listen in to learn more about the Alloy brand and much more. Key Takeaways:- The Alloy Fitness concept (01:43)- Premium, accountability, specificity – The Alloy Brand (12:50)- Fitness Post Covid- which concepts will prevail? (15:39)- Work-life balance for a fitness entrepreneur (23:02)- Business insider tips (28:50)- Where to find entrepreneurial inspiration (40:48)- Rapid-fire questions (51:42)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!