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3 Techniques To Drive Industry Leading Client Retention
Episode 142

3 Techniques To Drive Industry Leading Client Retention

In this episode, Rick and Matt discuss 3 techniques that help to drive Alloy's class-leading 97% monthly retention. Tune in → Learn more at → http://bit.ly/alloy_franchise

Alloy Personal Training Business · Rick Mayo, Matt Helland

May 25, 202232m 48s

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Show Notes

Did you know that Alloy Personal Training Franchise has an industry-leading retention rate? 

This is our claim to fame and a powerful reason people buy our franchise because they can actually run a fitness business, not a marketing business with fitness on the side like some gyms do. 

But our customers don't just stick around longer than in any other fitness facility for no reason….

In this episode, Rick and Matt explore the 3 techniques we use to keep them. 

These are simple strategies that other fitness brands probably use, but our secret lies in using them consistently and ingraining them in our culture.

Besides keeping people around and reducing the amount of marketing required to replace people, a high retention rate is excellent for building a strong community. 

Listen in to learn how we do it!

Key Takeaways

- Set the right expectations (03:06)

- How unrealistic expectations will increase your churn (04:37)

- Poles in the ground (11:15)

- How to make your customers feel good (13:32)

- Finding common ground (18:02)

- How to facilitate a community (27:13)

Additional Resources:

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Topics

gym marketinggym membership retentionfitness marketingretentionfitness customer retention ratefitness retention rategym salesmember retentiongym retention