2X eCommerce Podcast

My guest on today’s show is André Morys; the founder of Web Arts AG - one of the largest and a leading world class Conversion Rate Optimization (CRO) agency based in Frankfurt, Germany. With leading global brands like: C&A, Konica, Minolta, Sage Accounting, O2 and Monsoon as clients. If you have attended any major Conversion Rate Optimisation conference in Europe, then you will most likely have heard André on today show speak. I met him and his team earlier this year at the Digital Elite camp run by Peep Laja (Episode 15) in Estonia; where he spoke about how Neuromarketing can be applied in Conversion Rate Optimisation... a hugely insightful talk! André approach to Conversion Rate Optimisation is deep rooted in the social sciences. André’s and Web Art’s CRO methodology is founded on: Behavioral economics, Neuromarketing, Game theory (gamification), Social psychology and Consumer psychology ★ Support this podcast ★

If you haven’t implemented an email marketing strategy for your store yet, you’re missing out big time. A properly-implemented email marketing campaign can lift revenue by as much as 50%. With that sort of potential, it boggles my mind how many mid-tier etailers that don't do email marketing. My guest on today’s show is John McIntyre who is also called the Auto Responder Guy - for good reason. John runs an email marketing consultancy focused on the implementation of advanced email marketing programs for a wide range of businesses including online retailers; using sophisticated behavioural re-engagment funnels. He is also going to kindly share his consultancy’s email marketing process they use for their ecommerce clients (which I will be sharing in the show notes). You will be able to use this process as a checklist either by yourself OR hand over it to a staff member to implement John McIntyre also runs quite a popular podcast called The McMethod Email Marketing Podcast. ★ Support this podcast ★

How should you structure your marketing campaigns for the upcoming holiday selling season? On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for: - Black friday - friday after thanksgiving - Super saturday - Panic Saturday is the last Saturday before Christmas - Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay - Boxing Day - December 26th post christmas sales in the UK/Ireland The six areas I expand upon in this episode are: 1. Own mindshare 2. Finalise or test discount offers 3. Prep up for gifting 4. Psychology - surprise and delight 5. Gift centre - landing pages 6. Email automation This show is brought to you by 2X Consulting Ltd ★ Support this podcast ★

When it comes to Ecommerce Loyalty programs; one SaaS company seems to be leading the pack: Sweet Tooth (https://www.sweettoothrewards.com/). They deliver some of the highest quality content on customer retention and customer lifetime value. A name seems to pop up everytime I read their brilliant content: Alex McEachern; a customer retention expert and one of the top ecommerce loyalty marketing experts around. He is runs the Sweet Tooth blog and has immense knowledge in the domain of customer retention and customer loyalty. Alex talks us through the importance of having a clear understanding of your Average Order Value (AOV), Repeat Transactions and Customer Lifetime Value (CLV) by Segment. ★ Support this podcast ★

What is the single most important thing I should be doing right now to prepare for the upcoming holiday selling season? The single most important thing to do right now is to have a thorough analysis of your performance from last year's holidays; for Black Friday, Cyber Monday and pre-Christmas. Outline and section out your analysis as follows: 1. Stock control and management, 2. Traffic 3. Marketing & PR 4. Marketplaces 5. Website Sales, Discounts and Offers 6. Fulfilment 7. Financials This show is brought to you by 2X Consulting Ltd ★ Support this podcast ★

I talk with Nate Holzapfel, the founder of Mission Belt, a micro-adjustable belt that was successfully pitched and funded by Daymond John on the US TV show Shark Tank. We talk about the effect of Daymond and Shark Tank on business; prior to show, Mission Belt sold $39,000 in 3 months and after the show, $1million in 3½ weeks, and now turns-over multi-million dollars ever since. We discuss this company’s “right fit” team and it's hiring culture in Utah. We are also privy a range of juicy social media and marketing tips and golden nuggets of wisdom from this 36-year-old who has “made the mistakes of a 75-year-old man.” ★ Support this podcast ★

Selling other brands is a challenge but can still be rewarding. This is a follow on talk from episode 30: What Kind of Ecommerce Business Are You Building? Where I provided the only two routes to selling online: Sell products from a range of brands Vs designing, inventing, developing, manufacturing and sell ‘direct-to-consumer’ (D2C). In this episode, I explore various tactics you can employ as a merchandiser of a range of brands to thrive. Sign Up to My Newsletter on: http://2xecommerce.com This show is brought to you by 2X Consulting Ltd ★ Support this podcast ★

Aihui Ong 爱慧 (pronounced as I-WE) is the founder and CEO of a Silicon Valley based subscription ecommerce snack business most of our U.S listeners will have heard off: Love With Food. For as low as $10/month, Love with Food provides organic or all-natural snack boxes on a monthly subscription basis. These boxes tend to be packed with hard to find snacks that are typically not in grocery stores - its like a discovery engine that helps its health conscious customers find new healthy snacks; while at the same time is a Market Research Platform Organic Food brands. So it is like a Birchbox for Organic Snacks. Love with Food is a fast growth ecommerce business and the sort of venture I love featured here on 2X eCommerce. - it 6Xed revenue in its first year of business - then 2Xed in its second year. - and is set to almost 2X again…in 2015 ★ Support this podcast ★

Today’s show is particularly quite exciting: that is because if you are signed up to my newsletter, you'll know by now how I bang on about how fundamental repeat customers are to achieving ecommerce success - and how repeats customers are truly the lifeblood of most ecommerce businesses. So, I did some digging around for Ecommerce customer retention platforms and came across Ometria (https://www.ometria.com/); a predictive Ecommerce Customer Lifecycle Marketing platform that helps mid-tiers retailers drive and increase customer retention by helping them identify: - Their hero customers, - Repeat vs News customers, - Lapsing periods between sales, - Key customer retention metrics at both a granular customer level as well as in segments and holistically After identification of these metrics, it segments your database and sends highly customised and targeted messages to each customer. This interview is with a co-Founder and the CEO of Ometria; Ivan Mazour. I quiz him about how to go about scaling a mid-tier ecommerce business armed with both customer data/insights and personalisation. ★ Support this podcast ★

There are two major routes in the business of online retail, you either: Sell products from a range of brands and in other words ‘curate’ a range and offering of products for your target market. You’d most likely be a specialist i.e. like a store selling only high end headphones, or wooden floors or affordable leather goods. Margins are typically slim in this instance and you’d find that Amazon dominates a significant number of verticals. You need to dig deep to position your store as a specialist store with a deep offering and brilliant customer service. Design, invent, develop, manufacture and sell ‘direct-to-consumer’ (D2C) - a tough slug as you might need to constantly refresh and update your offering. You’d most likely need to seek partner manufacturers, designers, etc. The difficult part is taking your product to market. If you have a look at the products on Kickstarter or Indiegogo, you’d find that they are all D2C businesses attempting to use crowdfunding to lunch their businesses. Because you control the entire value chain, margins are a whole lot wider here. ★ Support this podcast ★

Lost My Name (https://www.lostmy.name/) is a London based digital publishing and ecommerce start-up, that has sold close to 600,000 copies of a single personalised book titled: “The Little Boy/Girl Who Lost His/Her Name" to 136 countries in just 3 years. They had the highest ever valuation on Dragons Dens (for U.S. listeners, this is the UK equivalent of Shark Tank). The have grown by a staggering 1,500% in a single Year. They refer to their business as a ‘full-stack’ business - which is ‘vertically-integrated’ meaning that they create, manufacture, market and delivery their product direct to consumer. The are a zero inventory company - meaning that every single book is uniquely printed on demand And they recently just completed a Series A round of funding and raised $9 million as a result. I spoke with Asi Sharabi, a co-founder/CEO and Depesh Mandalia Performance Marketing Lead about the phenomenal growth they have seen over the past 2 years. ★ Support this podcast ★

This is my third and final interview with CPC Strategy - the paid search management agency with a specialist focus in retail. This time we talk about Facebook Marketing for Ecommerce (and YES, Facebook advertising traffic does convert). We cover: - The various types of Facebook advertising campaigns specific to retail - How to set up your Facebook advertising campaigns - What the low hanging fruit available ecommerce in fb advertising are today - Retargeting, dynamic product ads and more.... This is pretty much a tutorial. SO Grab your notebooks and take a load of notes :) About my guest: Stephen Kerner Stephen is Senior Retail Search Manager at CPC Strategy - he is referred to as the ‘father of Facebook’ at CPC Strategy. He is their in-house social media expert with 5+ Years experience in Social Media. He has a dedicated passion for social media advertising and has become an instrumental member of the CPC Strategy team. ★ Support this podcast ★

How do you find; not just a good magento developer but a great one? In this episode, I am going to be talking with the Chief Technology Officer of a Magento development agency (Envalo) who is Magento Certified as well as a Co-author of a book titled: "Magento for Developers". He will flesh out what it takes to hire and retain in-house or freelance Magento developers and Magento development agencies. Do stay tuned! About Tim Reynolds Tim is Co-founder and Chief Technology Officer at Envalo - an eCommerce Consultancy with Magento expertise. Tim has been into software engineering and programming for close to a decade now. He majored in a computer science University of Akron, Akron, OH He is a Certified Magento Developer, has spoken as Magento’s Imagine Conference (in 2012) and also contributed to a book titled: Magento for Developers: Product Configuration and ‘Composite Products ★ Support this podcast ★

This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail. This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today. Stay tuned and be prepared to take a load of notes! Based on this article: http://www.cpcstrategy.com/blog/2015/02/amazon-sponsored-product-vs-amazon-product-ads/ -- Rick Backus Rick is CEO and Co-Founder of CPC Strategy - he has spent his entire professional life in the world of online retail, initially with price comparison engine PriceGrabber.com, before co-founding CPC Strategy in 2007. Rich is a regular speaker at conferences such as IRCE, SES, MivaCon and SearchLove. And a columnist on publications such as Search Engine Land, Internet Retailer, Mixergy and MediaPost. ★ Support this podcast ★

More and more UK consumers are shopping online and they increasingly expect retailers to provide more convenient delivery options to accommodate their busy schedules. In fact, the three-hour delivery window has now become a standard expectation among the majority of UK shoppers, according to new research* carried out by Honeywell. Jeff Taylor is the Transport & Logistics Director at Honeywell Scanning & Mobility for Europe, Middle East, India & Africa (EMEIA). Jeff has been in the mobile technology and data capture segment of the transport and logistics tech sector for over 20 years now and is here to talk about are recent Honeywell survey about online shopping delivery expectations from UK shoppers. ★ Support this podcast ★

I am SUPER excited to have Nir Eyal with me on the 2X eCommerce Podcast show today! Nir is the author of New York Times best selling book about consumer psychology and technology: Hooked: How to Build Habit-Forming Products. He is a prominent figure in the silicon valley startup scene with specialist expertise in product development and consumer psychology Nir’s HOOKED model fleshes out the BUILD phase of Eric Reiss' build-measure-learn feedback loop, LEAN methodology. Nir's work is very much centred around building successful habit forming products, particularly in the technology scene. He is here to talk about the HOOK methodology in the context of online retail. Other than the sheer brilliance of his HOOK methodology, my reason for having Nir on the show was to ask a pressing question as to: how e-tailers can embed habit with consumer psychology into their customers' shopping and user experience in a bid to drive up retention. i.e. repeat customers. Nir provided some unique insights online retailers should be considering....do listen in! To follow Nir's work and articles, head over to his site: www.Nirandfar.com ★ Support this podcast ★

On today’s episode we talk MONEY….MONEY….MONEY. By that I mean raising CAPITAL for ECOMMERCE. I am going to be speaking about the current options available beyond Family and Friends: RAISING SEED CAPITAL FROM ANGEL INVESTORS and CROWDFUNDING from a VETERAN ENTREPRENEUR: Marvin Weinberger, who has just surpassed his KICKSTARTER GOAL BY ALMOST 500%. Marvin is a serial entrepreneur, an inventor and expert in raising funds with Angel Investors, VCs and more recently on Kickstarter. He is the founder of a Philadelphia based product development company called: Innovation Factory (http://innovationfactory.com/) and an eCommerce start up: American Certified (http://americanCertified.com) - which claims to offer the largest selection of American-made goods. Marvin recently closed in on a Kickstarter Campaign for his latest Made In USA invention: The Lil Trucker™ surpassing its $25,000 goal by almost 500% - it raised $123,310. Here's the campaign: https://www.kickstarter.com/projects/1866162613/the-lil-truckertm ★ Support this podcast ★

Hope you enjoyed Part I of the AdWords for eCommerce interview with Jeff Coleman of CPC Strategy. In Part 2 of interview we speak in depth about Remarketing, Text Ads, Day to Day Campaign Management and Jeff's Favourite Tools for campaign management. Remember to grab a pen and paper to take notes! More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedicated to training CPC's operational team on cutting edge of retail search strategies. About CPC Strategy: CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS. I follow their company on social media as well as attend their webinars. I also read their blog and whitepapers. They do know their stuff. Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising . This is the first AdWords Episode (Part 2) is dedicated to running eCommerce AdWords campaigns. ★ Support this podcast ★

This is the first part of my AdWords for eCommerce interview with Jeff Coleman, Director of Retail Search at CPC Strategy. CPC strategy are a well respected paid search management agency with a specialist focus in retail. In the part of the interview we will speak in depth about Google Shopping Ads or Google Product Listing Ads (PLA). We cover pretty much everything retailers need to know about Google Shopping Ads today. You are bound to take a LOT of notes whilst listening to this one! More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedicated to training CPC's operational team on cutting edge retail search strategies. About CPC Strategy: CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS. I follow their company on social media as well as attend their webinars. I also read their blog and whitepapers. They do know their stuff. Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising . This is the first AdWords Episode (Part 1) is dedicated to running eCommerce AdWords campaigns. ★ Support this podcast ★

We are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon. Saurabh has an MSc in Machine Learning, 5 patents pending in the recommendations domain, and is a renowned speaker on machine learning, personalisation and real-time user behaviour. In the last 7 years, he has worked on personalization engines for Amazon.com, IMDB, Zappos, Audible, and over 50 other companies spanning across e-commerce, marketplace, travel, and other online portals. In this episode, Saurabh delves deep into the topic of: "Personalisation in eCommerce and it’s impact on Conversions". ★ Support this podcast ★

Paul Pinder is my guest on today’s show: he is in his early 50s and is a co-founder of a Nottingham, UK based online retail business: boardsdirect.co.uk. He started Boards Direct, which sells whiteboards and noticeboards just 5 years ago with a capital outlay of £2,000 (or $3,000) and is now geared to turning-over £3 millions (or just under $5 million) this financial year with no overdrafts, loans or external funding. He gets brutally honest with me on this show about business fundamentals, entrepreneurship and the channels of marketing that have enabled his business manage triple digit growth Year-on-Year over the last 5 years. Stay tuned! ★ Support this podcast ★

How can online retailers drive up both Average Order Value (AOV) and Sales Conversions with Pre-Sales Live Chat? How can online retailers use and leverage firsthand feedback from shoppers through live chat? Should you be using video live chat? My guest on today’s show Joel Feldman, a Co-Founder of Proonto (https://proonto.com/): the first online marketplace that connects eCommerce websites with Sales Live Chat Experts, answers these questions and takes us through best practices for live-chat in a pre-sales eCommerce environment…stay tuned! Crowdsourced/Outsourced Pre-sales Live-Chat Support for Growing eCommerce Startups ★ Support this podcast ★

What exactly is the OPTIMAL Checkout experience in a device agnostic world? How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices? My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores. He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout. ★ Support this podcast ★

If shopping cart and checkout optimisation is of interest to you then you have to listen in to this show! My guest on today’s show is Niklas Adalberth; the cofounder of Klarna (https://klarna.com/), a Swedish based ecommerce checkout solution that aims to reduce checkout friction on desktop and mobile devices. Niklas takes us through eCommerce checkout best practises as well as how his company's very unique ecommerce checkout solution used by over 50,000 retailers aims to reduce checkout and payment friction by eliminating payment at checkout completely - I know: it sounds counter-intuitive - it's a simple yet quite clever solution and that is why you have to listen to this episode! ★ Support this podcast ★

What’s more important: driving more traffic or improving conversions? How do you find and fix areas in your store and ecommerce funnel leaking money? What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site? My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com. He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests ★ Support this podcast ★

Are you considering layering in a subscription service on your existing eCommerce business? OR Starting up a subscription eCommerce business? If your answer is YES to either question, then listen into this episode! We’ll be talking about the ideal products for subscription commerce, key metrics to for subscription commerce like customer lifetime value (CLV), churn rate and customer acquisition and why subscription eCommerce is so hot right now Craig Vodnik - Co-Founder of cleverbridge - a global ecommerce and subscription provider for over 300 of the world's largest corporations Craig’s is an internet tech veteran - his expertise dates back to 1995 when he was part of the team that launched the Chicago Tribune Newspaper’s website. He has worked in eCommerce, advertising and the financial services industry. And has a degree in Nuclear Engineering! He is going to talk about subscription ecommerce going mainstream and why its predictability and recurring revenue stream makes it such a desirable model ★ Support this podcast ★

What exactly is the Omnichannel experience? Does Omnichannel apply to pure play online retailers? If you are curious to know how not only high street retailers but also pure play e-tailers can adopt an Omnichannel mindset towards driving a unified experience to their customers….LISTEN IN! George Skaff is Chief Marketing Officer of TouchCommerce - an enterprise end to end omni-channel online engagement platform with live chat tools and mobile customer support. They boast of clients such as Comcast, T-Mobile, Virgin Media and others George has over 25 years of progressive experience in the IT industry. Prior to joining TouchCommerce, George was a principal at MARKETify, and previously held senior marketing positions at SGI (Silicon Graphics Int'l), Wyse Technology (now Dell|Wyse), NEC Computers and Logitech. ★ Support this podcast ★

If you sell on Amazon, then you know how coveted owning the BUY BOX is in the Amazon marketplace! My guest today; Shmuli Goldberg, Director of Marketing at Feedvisor an Amazon Repricing platform talks us through the key signals Amazon uses to determine which retailer wins the BUY BOX. He also talks us through FBA - fulfilled by Amazon, FBM - fulfilled by merchant, how to start up on Amazon and scale up and all about DYNAMIC PRICING! Stay tuned if you want to find out more! The full transcript of this episode will be available from 17th April on http://2xmedia.co/podcast/ ★ Support this podcast ★

Happy Easter! Dropshipping is a very dicey subject. Most e-tailers that dropship often hesitate to admit that they dropship... My guest on today’s show are etailers that drop-shiped some of their inventory in the past and have now launched a print-on-demand site that drop-ships for retailers and brands as well as integrates with numerous ecommerce platforms. Julia Gifford, Marketing Manager of Printful (http://theprintful.com) will be talking about - Drop-shipping and Facebook on this episode. BTW - I will be speaking at The Commerce Exchange Conference and delving into the business DNA and business models adopted by fast-growth eCommerce start-ups (with examples and case studies). Use my code 2XMEDIA you can grab a ticket for only £40 instead of £60 JUST HEAD OVER TO: http://thecommerceexchange.co.uk/conference/ ★ Support this podcast ★

This episode is about Dropshipping eCommerce: CarPartKings’ Meteoric Growth to $8 million revenue in less that 3 years. A lot can happen over the course of 3 years….my guest on today’s show proves it. Michael Dash, Co-founder of CarPartKings.com managed to build a dropship Auto-parts eCommerce business from $0 to $8 million in just under 3 years. Michael reveals: - how he was able to consistently double revenue over 3 years - if you are thinking about dropshipping for you eCommerce venture - how to start - How he manages over 500,000 SKUs It is packed with great info that is sure to inspire you grow your ecommerce operations ★ Support this podcast ★

Today's Guest: Tristan Handy - the VP of Marketing at RJ Metrics (https://rjmetrics.com). Have you wondered what growth metrics you need to track if you are looking for potential investors in your eCommerce venture? OR Do you have investors in your ecommerce business and would like to know specific metrics to report to these stakeholders? Show notes available on: http://2xmedia.co/podcast/ep09/ Tristan Handy, my guest in this week’s episode reveals: - what metrics ambitious fast growth eCommerce businesses must constantly track - how best-in-class eCommerce businesses achieve 230% growth or higher and... - The 4 core ways high growth eCommerce businesses separate themselves from the pack and aggressively grow It is packed with great info to help you start thinking more about growth metrics to grow your ecommerce operations. ABOUT RJ METRICS: RJ Metrics is an end to end marketing analytics platform and dashboard for businesses (large and small). They specifically cater for eCommerce, SaaS and Mobile App businesses. In eCommerce, they offer vital stats and reporting on Customer Acquisition, Conversions and Retention. ★ Support this podcast ★

How does a bootstrapped dropship furniture business (YES Dropship) grow from $1.6m to $7.6m in 1 Year? That is about 380 per cent Year on Year growth. And then grow again from $7.6m to $13m the following year? ….that is 70 percent Year on Year (YoY) Read the Audio Transcript and Show notes on: 2xmedia.co/podcast/08/ Mark Ginsberg, Marketing Director of BeyondStores.com shares some digital marketing insights on how BeyondStores was able to see rapid business growth in such a short period of time. Today’s guest shares not only how his team manages over 150,000 SKUs but also how they have managed to rapidly growth their bootstrapped 3 year old online retail furniture business predominantly with: Google AdWords, Product Listing Advertising (PLA), Amazon Marketplace, Amazon Product Ads, Online Marketplaces, Shopping comparison engines and SEO It is one of my more technically oriented interviews that digital marketing managers would enjoy. I’d definitely recommend that you take notes on this one! 2011 - ★ Support this podcast ★

Peder Stubert is the co-founder of Virtusize, an awarded fashion ecommerce virtual fitting application that successfully tackles the industry problem of size and fit when buying clothes online, and is said to reduce return rates by up to 40%. In Episode #7, Peder shares some tips on how Fashion online retailer can reduce returns. Full show notes available on: http://www.2xmedia.co/podcast/07/ ★ Support this podcast ★

Ronald Duncan is the founder of cloudBuy, a B2B (Business to Business) eCommerce and eProcurement platform. In episode 6 of the 2x eCommerce Show, he shares tips on how to get B2B eCommerce and eProcurement right as well as how cloudBuy works for entrepreneurs looking to get started in B2B eCommerce. His key takeaways are: Going Global, having a Structured Pricing model in line with volume, investing in and providing quality rich-content with joined up system (integration), SEO - unstructured - optimised and winning deals i.e bidding to RFQs. ★ Support this podcast ★

Danz Spas are a pure-play online retail business that sell affordable, high quality hot tubs and spas online to the UK and EU market. Founded in 2006 by Daniel Thomas, it is now a £1 million ($1.7 million) plus business based in Nottingham (UK). What caught my attention and triggered this interview, was a BBC article titled 'The value of celebrity endorsements' - that revealed pop star, Sophie Ellis-Bextor endorses Danz Spas. Danz Spa also boasts of having other UK celebrity customers like: John Barnes (UK footballer), John Newman (pop-star), Sophie Ellis-Bextor and soon to be Alexandra Burke (pop star). It was the second time I had read about Danz Spas in the mainstream press and I really wanted to dig into the workings of their PR strategy as well as the impact of a high powered celebrity endorsement on their eCommerce sales. Daniel is by all measures a gentleman with a lot of hustle. He was very well prepared for this interview and shared a lot of figures about his business as well as the Spa industry in general. http://2xmedia.co/podcast/ep05/ ★ Support this podcast ★

In Episode 04, I drill into eight-figure ($10m+) eCommerce businesses - I have put together a list of ten areas of marketing, analytics and business operations these super successful online retail businesses do not take lightly at all. So this list I’ve put together will take you through each of these 10 habits or best practices these businesses take seriously. So stay tuned and listen in. http://2xmedia.co/podcast/ep04/ ★ Support this podcast ★

SockShop.co.uk claim to have the biggest choice of socks on the planet with a whooping 12,000 SKUs! It is one of over 6 fashion brands under Ruia Group - a family-run textile manufacturing, import and distribution business headquartered in Manchester UK. In 2006, The Sock Shop, was acquired by Ruia Group. They stripped it down to an online brand and have since manage to grow the SockShop by 20-30% year-on-year. The official name of Sock Shop is Drew Brady & Co Limited T/A SockShop and they also own another online store: elinens.co.uk. I had the opportunity to interview Alok Ruia, a Director and Paul Hanley, Ecommerce Manager who manages brands; HeatHolders, Sockshop, eLinens.co.uk and Hawick Knitwear. This interview will make a great listen if you run a specialist online retail operation or are considering starting one. http://2xmedia.co/podcast/ep03/ ★ Support this podcast ★

Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time. Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com. I had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics. They are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels. How do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses. http://2xmedia.co/podcast/ep02/ ★ Support this podcast ★

The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers (and counting) since their inception in 2006. The Diamond Store are two time UK Jewellery Awards winners for “Jewellery E-tailer of the Year”. As at 2011 (3 years ago) their revenue was about £2 million ($3 million). They introduced product videos in 2012 and today revenue today is well over the £5 million ($7.9 million) mark. This podcast interview with their founder and CEO, Gary Ingram, discusses the growth path, customer acquisition, customer service and the future. http://2xmedia.co/podcast/ep01/ ★ Support this podcast ★

YES - I finally came around to getting the 2X eCommerce Podcast off the ground! This show hosted by me, Kunle Campbell and is focused on eCommerce growth and marketing for online retailers looking to double their traffic, conversions and sales. I interview Founders and Directors of fast growing 7-8 figure E-commerce businesses. Subscribe to the show if you are a wantrepreneur, entrepreneur, a marketer or even an investor with an interest in retail. http://2xecommerce.com/ ★ Support this podcast ★