2X eCommerce Podcast

On this episode of the 2X eCommerce Podcast, we are going to be talking about EMAIL FUNNELS and how to STOP leaking revenue in your funnels. Here is what we cover: - The easiest way to generate revenue with email marketing - How to rapidly grow your email list - How to convert email subscribers into customers - How to get more repeat purchases - The three fundamental emails funnels that generate instant ROI: Welcome Series, Retention Series, Cart Abandonment Series - Other email funnels beyond the fundamentals My guest, Dylan Kelley is the founder of Wavebreak, where he helps online stores maximize their email marketing revenue. He's also the host of the Wavebreak Podcast and creator of the Ecommerce Email Success video series. Dylan is offering a free 20-minute email marketing strategy session here to all 2X eCommerce listeners: http://wavebreak.co/strategy/ SPONSORS This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

Did you know that 62% of online shoppers have experienced a late or failed delivery due to bad address data and that it cost about $14/£14 per failed delivery. I spoke with Chris Boaz, Head of Marketing at PCA Predict, an address verification company whose technology power checkout pages for thousands of merchants about a recent report that they produced about the implications of failed deliveries to etailers. Here are some of their main findings: * 1 in 20 online orders never reach their destination * Failed deliveries cost retailers close to £200k per year! * 62% of online shoppers have experienced a late or failed delivery. Download the show notes for this episode on: https://2xecommerce.com/podcast/ --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

On this episode of the 2X eCommerce podcast show, we are going to talking about how to accept bitcoin and cryptocurrencies in your online retail store. Mike Olthoff, CEO and Founder of Coincards.ca - a Canadian online gift card marketplace which was created solely to help clients spend their cryptocurrencies in stores which wouldn't take it directly. Coincards.ca has thousands of Canadian customers that spend bitcoin on Gift cards to help make bitcoin more usable in their day to day lives. Accepting Bitcoin is a must for any business looking to expand their customer base and take on a little bit of risk. We currently use BTCPay, an open source payment software to process all bitcoin payments to our own bitcoin wallets. There are also many alternatives available to vendors such as mainstream companies such as Bitpay and Coinbase. Accepting Crypto opens businesses to a flood of new customers and acts as a marketing tool for a new niche customer pool. There are many people who simply live off of bitcoin and these people need ways to spend their bitcoin on the things they need and want. Being an industry first to offer products for crypto gives even the smallest merchants a huge advantage. Download the show notes for this episode on: https://2xecommerce.com/podcast/ --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

Here is how I managed to scale out an fb ad campaign by close to 200% month-on-month without compromising on ROI. In this video, I share the 4 methods of scaling winning Facebook AdSets. Scaling Method #1: Incremental Budget 🤔 Scaling Method #2: Duplication Method 👯‍♀️ Scaling Method #3: Audience Scaling 📈 Scaling Method #4: Backend Scale 🥅 Watch this webinar on YouTube here: https://youtu.be/W7fthTbgok8 --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

How an outlandish costume clothing company managed to hit 8 figures in revenue by scaling attention on social media through eye popping video and video content. Shinesty creates costumes and vintage clothing for events and in the process have embedded their brand into fond memories of their customers. Shinesty was founded just three years ago and has been 2X scaling year-on-year. They are now a $10M+ 8-figure in revenue company. They utilize pattern interrupt visual and video content to evoke emotions and feelings of humor and anger with their snarky and sometimes sarcastic videos. They have seen huge success with amplifying this content using paid social advertising on Facebook, Instagram and SnapChat. I interviewed their founder, Chris White on this episode. --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

So back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY. My key takeaway was: Focus Less on Tech and more on Marketing My advice was: to use a hosted ecommerce platforms such as Shopify to scale your business * Agility * Speed to market * Modularity via the app store * Integration to a large degree is a breeze * You get shedloads out of the box The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products At scale or mid-tier, you require flexibility, customisation and automation. This is where SHOPIFY PLUS comes to mind. I have been trying to find out more about SHOPIFY PLUS as a platform for mid-tier and enterprise retailers. And got hold of their Direct of Product. He oversees, feature sets that will be implemented in the short term, medium term and long term. He is pretty much in charge of SHOPIFY PLUS’ feature-set roadmap. David Moellenkamp is the Director of Product at Shopify Plus, where he is focused on building products to solve the problems of Shopify’s highest volume merchants. Prior to joining Shopify, David worked at BlackBerry where he helped build mobile device management solutions for some of the worlds largest and most demanding organizations. --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

This is a very candid and honest episode, I pounder on the label 'expert'. I have been referred as an 'expert' in the ecommerce space a few too many times. I might be an 'expert' to some, but over the past few months, I have learnt from true entrepreneurial ecommerce experts. The key to establishing which expert to follow is understanding where you want to go in ecommerce. If you work for an online retailer or a consultant for a number of online retailers, then most experts you will gravitate towards will be people that have self-identified themselves as experts backed by a track-record of delivering results within online retail businesses they themselves have worked for in the past. If on the other hand, you are looking at things from purely entrepreneur angle, then the ecommerce experts you will identify with will be ecommerce entrepreneurs. This is where I am striving to evolve to now. I was (and probably am too some) the former i.e. a career ecommerce expert. BUT I am now learning the ropes of becoming an ecommerce entrepreneur. I am NOT yet an entrepreneurial ecommerce expert. BUT my daily habits, are leading me down this path. Remember there are two types of ecommerce experts: Career eCommerce Experts (marketers, CROs, media buyers, developers, designers, logistics experts, industry pundits) and Entrepreneur eCommerce Experts - they are all of the above wrapped up into one that put the money in the line and take HUGE risks. The ones that turn out successful in the long-run, live to tell their story as 'experts'. Regardless of what type of expert you strive to be, STAY HUMBLE. Hope you enjoy the show and give me a shout on your thoughts about eCommerce experts. --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

On this episode we talk about how to build your ecommerce business in 2018, in preparation for a sale or exit sometime in the future. I am joined by Thomas Smale; the Founder of FE International, a leading website brokerage firm. Thomas specializes in advising in the M&A of SaaS, e-commerce, affiliate and content businesses. He has consulted hundreds of internet entrepreneurs on exit strategy, growth and business development. FE International offers comprehensive exit planning services as well as direct access to an established network of pre-qualified international investors to drive demand to your business and maximize value for your company. FE International provides advisory services for mid-market SaaS, e-commerce and content businesses. The company has become the pre-eminent adviser and valuation thought-leader in the industry, completing over $75M in sales across 425 acquisitions since 2010. FE International is headquartered in Boston, US, with offices also in Europe and S.E. Asia. --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

HAPPY NEW YEAR FOLKS! It has been quite a while...exactly 56 days since my last episode! On this episode, I explain where I've been and what I've been up to. As 2018 starts off in full swing, I drop some knaw-ledge bombs on this episode, Tai Lopez style 😜. On a more serious note, I talk about books that have made a longlasting impact in my personal, professional and business life. I categorise them into: LIFE CHANGING BOOKS The ONE Thing by Gary Keller The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life - by Mark Manson Ego is the Enemy by Ryan Holiday ENTREPRENEURIAL MINDSET SHIFTING BOOKS The Millionaire Fastlane by MJ DeMarco (cheesy title but huge nuggets of knowledge) UNSCRIPTED by MJ DeMarco Start with Why by Simon Sinek ECOMMERCE/COMMERCE BIOGRAPHIES Delivering Happiness by Tony Hsieh’ Elon Musk: Inventing the Future by Ashlee Vance Ready Fire Aim - Michael Masterson CONSUMER PSYCHOLOGY, COPYWRITING / CRO Influenceby Robert Caldini Nudge - Richard Thaler The Ultimate Sales Letter - Dan Kennedy Cashvertising: How to Use More Than 100 Secrets of Ad‑Agency Psychology to by Drew Eric Whitman Ogilvy on Advertising Predictably Irrational by Dan Ariely OTHER GREAT BOOKS Facebook Advertising / Paid Media: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising by Erik Du Plessis World History: Silk Roads by Peter Frankopan Key Person of Influence by Kevin Harrington and Daniel Priestley Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff (on my to-read list) Mindset by Carol Dweck Think and Grow Rich by Napoleon Hill --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. and Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

On this webinar, I talk about ecommerce funnels using Facebook. I am running a webinar tomorrow. Sign up for it here: https://events.genndi.com/register/169105139238452231/bca4623575 --- SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

SCANDIS is the eCommerce division of Scandinavian Designs and Dania Furniture. The first Scandinavian Designs store opened its doors in San Rafael, California in 1963 to cater to the contemporary home furnishing needs brought on by the huge wave of mid-century modern homes emerging in neighbourhoods throughout the west coast. In keeping with this architectural design movement, stores soon opened across northern and southern California, and later in Washington, Oregon, Nevada, Colorado, Minnesota and Illinois. They made their foray into ecommerce for the very first time earlier in the year, in February and have not looked back since. I interviewed their web marketing manager - Julio Giannotti and he shared a tonne of insights with me; here's a summary: why and how they got started with Shopify Plus, their lean ecommerce team, challenges scaling their operations, the SEO marketing and paid acquisition strategy, automation of with Shopify Plus' Launchpad and Flow apps how they cleverly use their sales reps as affiliates** how physical retail and ecommerce build synergies to driving, even more, sales for their business, how they almost doubled sales across retail branches when they launched their ecommerce site his killer Shopify app recommendations It's a value-packed episode. --- SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. and .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. ★ Support this podcast ★

Jason Boyce is one of three Co-Founders at Dazadi.com a home recreational product online retailer of basketball hoops, game tables, fitness equipment, and much more. He has over 13 years ecommerce experience and started Dazadi.com in 2002 with his 3 brothers. They have over 10,000 products on their site with 100K SKUs and sell on all major marketplaces in the U.S and Canada. Over my interview with Jason, I discovered that Dazadi's strength actually lies in marketplace selling. A significant chunk of the $22 million annual revenue can be attributed to marketplaces such as Amazon, Walmart.com and Houzz. They have actually mastered the art and science of marketplace selling. Jason is also huge on outsourcing - his business has an office stationed in the Philippines with close to 30 members of staff. His U.S. team is distributed across the country and they have an office in China for factory liaison and also quality control. Jason is well travelled and deeply understands cultural nuances in the countries that he does business in. His best decision was to ditch selling other brands and focus on manufacturing their own branded products under the 'Harvil' brand. This is an episode to listen or watch if you want to understand the intricacies involved in scaling to a mature 8-figure ecommerce business entails. SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. and .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. ★ Support this podcast ★

The mention of 'dropshipping' often denotes either poor ecommerce customer experience and lack of supply chain control or some 'guru' trying to sell online courses on how to start an ecommerce business. A search on YouTube for 'ecommerce' returns a tonne of results related to dropshipping as a means to escape the 9-5 and upsells to online courses. My take has been and still is, a business with poor customer experience is impossible to profitably scale; and so dropshipping as a viable ecommerce model was really off my radar. But more recently I was hired to carry out due-diligence on a drop ship business ecommerce brand with monthly revenues of $250,000+ and came across another with monthly revenues of $500,000. This is when dropshipping as a business model started to get my attention. Don't get me wrong, there is a LOT of crap out there. Basically most dropshipping is the scrapings at bottom of the ecommerce pot. The droppshipping sites I mentioned above and all of the dropshipping sites I see that seem to be doing well revenue-wise come across to shoppers as established brands. I am also seeing a lot of innovation in conversion rate optimisation with dropshippers because they really are front end marketing businesses that need to prop up the perceived value of products they have little or no control of actually producing. Tomas Slimas is a successful and retired dropshipping ecommerce entrepreneur who generated revenues of $3 million/year from his dropship site before he co-founded Oberlo (https://oberlo.com/), a dropship app that helps Shopify stores find products to sell. I tracked him and got him on the show to discuss the viability of dropshipping as a scalable ecommerce model in 2017 and beyond. This is a really interesting conversation. You should still listen to it if you are an established merchant, as you should consider latching dropshipping for product catlog expansion. SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. and .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. ★ Support this podcast ★

Sabina embodies the true meaning of finding freedom through entrepreneurship and the embrace of change. She alongside her family are digital nomads in the true sense of the term. She is a self-taught entrepreneur; and a Co-Founder of two husband and wife run ecommerce businesses, Veppo Cigs and Taza Designs. I invited Sabina to the show to share her unique and memorable story about the need to embrace change in order to grow both your mindset and business. Change can be difficult, hard and lonely. Change can tear you apart but only for a brief period of time until experience, hindsight and resilience is re-build you. You always have to have the end goal in mind to see the benefits of change and see its true purpose. Sabina had limited choices over the course of the 2008 financial crisis. Her business directly serviced the real estate market; which ultimately led to shutting it down. Although she was faced with losing her business, she kept her ears glued to the ground and learnt from a business mentor about the then up and coming technology behind electronic cigarettes and its potentially disruptive impact on the tobacco industry. She doubled down on it and moved her family to Costa Rica in order to significantly reduce their living expenses and work on building their business. She has since lived in Belize, Central America and then decided to settle in Bali for a few years. She is currently now in North America and visits Bali regularly. This episode and interview is one of my all time favourites as it really got me thinking about change. I definitely recommend it. SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. and .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. ★ Support this podcast ★

Located in Central Illinois, Kaleigh Moore primarily crafts blog content for SaaS and eCommerce companies. She has been copywriting for the last four years under the brand Lumen. She had an Etsy store when she was 19 and ran the business for five years. She had a successful vintage jewellery company where she designed and assembled jewellery pieces. It was from that company where she learned about marketing and specifically the power of email marketing. According to her, email marketing was the biggest driver when it came to driving sales in comparison to social media. On this episode, we will talk about: eCommerce product page trends: such as the integration of GIFs/ Cinemagraphs and the use more user-generated content, buyer's guides. eCommerce copywriting for conversions: and the psychology behind the words, formulas and so much more! SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. and .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. ★ Support this podcast ★

One of the most downloaded episodes last season was Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction [Physical Product Podcast EP:02] with Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company. On this episode, I bring Scott again to share the progress of his brand. What really initially impressed me was not only Oliver Cabell's very well designed Italian made products but the execution of the media - both mainstream and social. It was right on point; with coverage on Fast Company, Cool Hunting and GQ. Scott had a lot to say on how to rapidly grow an email database. Oliver Cabell has made another milestone; with recent funding from an angel investor to the tune of $1.2m, they are expanding beyond high-end bags into footwear (sneakers to be specific). So on this episode, Scott shares how he was able to attract investment and how he intends to uniquely launch designs on a weekly basis rather than seasonal. It was a really interesting discussion with sprinkles of anecdotes on how to build and grow a luxury fashion brand. SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. and .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. ★ Support this podcast ★

Joe is an ecommerce entrepreneur and the founder of KING.fitness - he used to be a freelance designer for global brands such as Coca-Cola, American Express and Unilever. He recently decided to apply his design skills into a physical product brand called King Fitness - a sports brand with a focus on high-quality gym accessories. I actually pre-ordered one of his products - the King Fitness gym bag via an Instagram ad. I was put on a pre-sales list and eventually received my order 6 weeks after purchase. I got Joe on the show to break down his funnels and how to set up a lean pre-order physical product business. We talk about: designing physical products sourcing process and finding reliable suppliers dominating amazon with reviews instagram ads testing the market with pre-sales the importance of photography and how to find photographers on the cheap OUR SPONSORS: We have two sponsors .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. -------------------------------------------------------------- KLAVIYO is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

I'm back and today's episode is a solo show. I give updates on what I was up to over the summer break and how I intend spending the next quarter. There are going to be some changes in the format of the show - I shed some more light on these changes. --- Back to Shopify...as may already know, I come from a marketing consulting background and initially thought that only serious businesses use Magento for ecommerce. God was I wrong and I take my words back. I am a converted Shopify user now and see why and how it is the fastest growing ecommerce platform today. Here is a summary list of why I was wrong and how Shopify really leads the pack (especially in the startup to growth phase of ecommerce): - It is agile - it is fast - reminds me of wordpress but a whole lot better user experience - it is modular - integration is a breeze - you get shit loads out of the box The LOW DOWN is that you do a lot less technical tinkering and get on with marketing and selling products --- ★ Support this podcast ★

On this episode, I am joined by Mark Patchett, Marketing Director at Trouva (https://www.trouva.com/). Trouva is marketplace platform for boutique retail shops dotted across the UK and Europe. Trouve curates products, accepts payments and fulfils orders on behalf of listed partner stores. They are really in the business of logistics. The platform eliminates the work of maintaining an online store by providing a shop with the software, customer service, and delivery teams needed to keep the experience consistent. Mark is the marketing lead at Trouva - in just 18 months, Trouva have grown from the seed round to be one of Europe's top 5 fastest growing tech businesses at 1,509% growth. We talk about how marketing has played a central role in the astronomical growth Trouva has undergone in such a short period of time and exactly how Trouva works across the EU. ★ Support this podcast ★

Rosh is the founder of ISSARA – an ethical minimal leather good brand. ISSARA operates in the affordable luxury space. ISSARA is what I refer to as an agile eCommerce brand. They make every single bag they product to order with a zero waste supply chain. w/ Rosh Govindaraj Founder, ISSARA. ★ Support this podcast ★

Hello! This is KUNLE CAMPBELL OF THE 2X ECOMMERCE PODCAST SHOW …THE Podcast dedicated to STRATEGIC GROWTH FOR ONLINE RETAILERS You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show I talk about: strategically choosing domain names to help grow your brand. domain name dos and don'ts Building the core of your brand using the .STORE using domain name selection for SEO ★ Support this podcast ★

On this episode, I focus on driving your SEO visibility through brand name search and not generic keyword search volume. Search volume is finite… Brand name search volume is relatively less finite… Get technical SEO sorted keyword research should align with both your current and potential product offering Beyond tech SEO, focus on brand building…it makes every other ★ Support this podcast ★

WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF) What - we do How - we are difference USP / Differentiation APPLE: Inspired leaders and organisations think act communicate from the inside-out we make great computers beautifully designed action Everything we do we BELIEVE in challenging the status co we BELIVE in doing things differently The way we challenge the STATUS co is by our products Beautifully designed, Easy to use, and User friendly We just happen to make GREAT computers WANT TO BUY ONE? Go back in history… Julius Cesar Alexander the Great Napoleon Elon Musk Inside - Out GOLDEN CIRCLE "People don't buy WHAT you do, they buy WHY you do it.” ~ Simon Sinek Inward view Sticking to your own lane. Yet a scalable WHY LIMBIC - feelings NEO CORTEX - rationality your why permeates through all your communications if is not just about saying…it is in every single detail about your brand that your customers, investors, suppliers and the general public interact with MADE.com minimal designer furniture at an affordable price We think the high street and expensive designer brands give consumers a raw deal. That's because everyone along the way takes a cut, from agents to landlords. And you - our discerning customer - pay for that cut. So we're making a stand: taking on the high street to offer you original furniture design at affordable prices. Here's how we do it differently: GREAT DESIGN, AFFORDABLE PRICES DIRECT FROM THE MAKERS No physical stores. No middlemen. We're just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you. OUR PRICING Without the middleman we connect you directly with designers, giving you designer furniture at affordable prices. UNCOMPROMISED QUALITY We work with fresh design talent to create our unique furniture collection. And then we find the best craftsmen to build it - often the same people who make products for top high street brands. images colours price copy choice of influencers choice of store location BONOBOS.com well made clothes the perfect pair of trousers How It All Started We started Bonobos because we couldn't find pants that fit. They were either way too tight or too boxy. We fixed it. Now we've expanded our playbook to shirts and suits. Warby Parker “rebellious spirit and a lofty objective” to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options? ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind. how can I replicate an Apple Pay experience or better still a contactless card experience at checkout whilst at the same time minimising fraud? INSTANT PAY SOLUTIONS most major players are rolling out solutions… PAYPAL EXPRESS - in most cases takes 2 clicks AMAZON PAYMENTS- takes 2 clicks APPLE PAY - 2 steps STRIPE - in most cases 2 steps ANDROID PAY - 2 steps The payment platform no one is really talking about that could be a key game changer is SHOPIFY PAY Why? Introduced in April at their developer conference IT WORKS ACROSS any STORE using Shopify and reduces checkout field entry from 16 to just 2 fields. SECURE AND SIMPLE shoppers need to ‘OPT IN’ to SHOPIFY PAY at Checkout they receive a 6-digit verification code SHOPIFY now know both their mobile device # and email address This is a 2-factor authentication at play here! SHOPIFY STORE OWNERS CAN OPT OUT OF SHOPIFY PAY SHOPIFY CLAIMS that Shopify speeds up the checkout process by 40 percent, and conversions occur around 18 percent more among returning customers thanks to the added ease of making a purchase. ....your turn! ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is focused on single product eCommerce businesses… that want to own a specific category. Let me give some examples of single product direct to consumer businesses that own specific categories: BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start. HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail ....your turn! ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is based on the Bloomberg article 'Instagram Killed the Retail Store'. Kunle talks about why Instagram is the go-to resource for fashion decisions amongst millennials and Gen-Zers. ★ Support this podcast ★

TrueFacet is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe, and Van Cleef and Arpels. Tirath Kamdar, CEO and Co-Founder of TrueFacet discusses how himself and his team are building a 'controlled' eCommerce marketplace for luxury physical products. Tirath has over a decade of experience in the jewellery industry in retail and manufacturing, as well as comes from a family of jewellers. Tirath went through TechStars Seattle, and just completed a $7 million dollar round of funding from Maveron and Joe Montana's Liquid2Ventures. On this episode, we talk about: How TrueFacet has had to blend elements of physical product online retail into a marketplace model i.e. they handle and vet products sold through their marketplace for authenticity How vetting the authenticity of every single item sold through TrueFacet delivers customer satisfaction and marketplace trust Marketplace chicken or egg situation: what did Triath's growth marketing team chase first? Buyers or Sellers? How Tirath organise sellers first before attracting buyers to TrueFacet How TrueFacet found initial traction without any paid advertising. How his team made use of Google Analytics to run a manual demographics study. How they approached their customers and made sure that they are building trust between the buyers and sellers and the marketplace as a whole. How to be strict and provide security while still giving your customers an incredible experience. How to build trust and security with buyers and sellers. Guest’s Top Tips: Tirath, recommends the following three steps to building a business. Solidify and make sure you have the most optimal user experience. Get some real partners - the ones around the table that really matter. Get some capital. It is also important to build trust and provide security to your customers, that delivers the best experience possible. He believes in deep data analysis, paired up with a personal approach customer service. --------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/ Subscribe to our iTunes Channel: itunes.apple.com/podcast/physical…ess/id1181834388 FACEBOOK: www.facebook.com/kunletcampbell TWITTER: twitter.com/2xeCommerce ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Steps to solve a problem or get into something new 1. Read at 2-4 books on the subject 2. Build a virtual mastermind or round table of trusted experts (they don’t need to all meet at the same time) 3. Zero in on a few that you will work closely with 4. Expand to consultants, agencies or advisors to carry out specific actions 5. Seek insights from academic and rigorously researched sources. 6. Other sources of info: Q&A sites, YouTube, limited number of credible courses 7. I personally search through the iTunes podcast app for interviews and conversations KEY POINTS: Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict) Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)What to do when you have a problem / want to get into something new: What to do when you have a problem / want to get into something new: - don’t Google - don’t check social media - go to AMAZON and buy 3 books on the subject Before speaking with Advisors and Consultants: Importance getting no-strings-attached advice from someone that has done what you are looking to achieve Being part of a mastermind can help you connect with people that have done it before Consultants and Advisors: The extremes - the nasty coach vs. the YES man You are essentially looking for the truth You need to CUT OUT THE NOISE: Why most coaches selling courses on Facebook and YouTube are probably not right for you I personally search iTunes: iTunes search is still the most versatile app for searching podcast episode I have downloaded the Mixergy and EOFire apps to search through their archives Q & A sites like Quora and Reddit could offer pointers sites work but also know how to sniff out self-promotions and plugs The source of your information is critical - in business try to cite data academic sources and stats rigorously researched sources For marketing information, I believe networking is important for knowledge ★ Support this podcast ★

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g --------------------------------------------------------------------------------------------- On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures monthly over the course of the four years he was there. GOG.com grew from #6 in its industry to #2 over his tenure. Their success was made possible by a few different tactics, which Trevor attributes to the classic 4 "P"s of marketing: Product, Price, Promotion and Place. All of which he applied. Over our conversation, we touch on branding, perception and the impact of manipulating pricing and product (an area many marketers do not seem to tweak or adjust). In this episode you will learn about: - How the Trevor revved up GOG.com's revenue from 6-figures a year to 6 figures a month in 4 years. - How to identify audiences likely to be interested in your products. - How to build a firm foundation for your promotions by determining why you are in business in the first place. - How to double or 10x your business with the 4 Ps of marketing. Guest Bio Trevor is U.S based marketer with 20 years of experience and has, focused mostly on strategic, digital and event marketing; He has been a consultant at Disney's Yellow Shoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has taken five different startups from newly launched to #1 in their market. --------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/ Subscribe to our iTunes Channel: https://itunes.apple.com/podcast/physical-product-business/id1181834388 FACEBOOK: https://www.facebook.com/kunletcampbell TWITTER: https://twitter.com/2xeCommerce CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/ ★ Support this podcast ★

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g --------------------------------------------------------------------------------------------- Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been consulting in retail for close to a decade now since 2008, Retailbound offers retail coaching, retail consulting, and managed marketing assistance to manufacturers who want to sell their products to retailers Yohan & his team have taught and consulted with over 3500+ entrepreneurs on how to sell their products to retailers. Unlike most retail consultants, Mr Jacob has been on BOTH SIDES of the retail buyer’s desk, both as a manufacturer and as a large retail buyer. Check out the Retailbound, Inc. site here: retailbound.com/ On this episode, you'll learn more about: - What you need to know before talking to a buyer. - What you have to prepare and what they might ask you. - What retail buyers are looking for in products that they may accept a deal with. - What the best path is regarding Indiegogo - Amazon - Retailers - How to really test your product before getting it out there. --------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/ Subscribe to our iTunes Channel: itunes.apple.com/gb/podcast/physi…d1181834388?mt=2 FACEBOOK: www.facebook.com/kunletcampbell TWITTER: twitter.com/2xeCommerce CONNECT SOME MORE.... Subscribe to our MEDIUM: physicalproductbusiness.com/ ★ Support this podcast ★

HELLO - Today's show is a Rerun of an episode originally published back in September 2015! I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an eCommerce brand online that double-up as link acquisition activity as a by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust. And then I move into the core topic i.e. 14 ways to build your eCommerce brand online for maximum SEO domain authority building. I give a bonus tip ;) ★ Support this podcast ★

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/TrZW1-9DV68 --------------------------------------------------------------------------------------------- I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them than to invite an entrepreneur who not only knows a tonne about celebrity endorsements but runs a business that sells the official Vodka brand for the retired ex-Chicago Bulls NBA star: Dennis Rodman (who has also played for the Detroit Pistons, San Antonio Spurs, Los Angeles Lakers, and Dallas Mavericks). Andreas Johansson comes from the real estate and is actually a luxury holiday property developer. The projects he was involved in enabled him not only build his network of high net worth individuals but also gave him the opportunity to meet and become friends with celebrities through their agents. He decided to make a move into endorsing celebrities and launching products closely associated with celebrities. Three years into the market, Dennis Rodman’s Bad Ass Vodka is still successful, and the man behind it tells us how he started up and how to build a celebrity-branded product. Check it out here: http://rodmanvodka.com/ On this episode, you'll learn more about: - How a real estate developer built his network and finally started businesses marketed by celebrities and endorsements. - How to decide who to endorse your product that your audience will resonate with. - How to determine a good product. --------------------------------------------------------------------------------------------- CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/ Subscribe to our iTunes Channel:https://itunes.apple.com/gb/podcast/physical-product-business/id1181834388?mt=2 FACEBOOK: https://www.facebook.com/kunletcampbell TWITTER: https://twitter.com/2xeCommerce FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/ ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- What Kind of eCommerce Business do you run or intend to run? Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need answer five fundamental questions, that will solidly define your business model. The options you choose uniquely categorise your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups: What is our product range focus now and in the mid-term? Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid? What is our vertical and what specific niche in this vertical is our focus? How do we want the market to perceive value? By price, function/product quality or a luxury How replenishable are the products that we will be selling? When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition. If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories. ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/Cc1XQG_itAI ----------------------------------------------------------------------------------------------- Daisy Jing started out as a YouTuber without any intentions of building a physical product business. She set up a YouTube channel to connect to the people that are more like her. She had an acne skin condition that made her go to the dermatologist. This doctor gave her a maintenance product that she could create at home. When her audience saw the wonderful effect of the product, that is when BANISH started. Check it out here: https://www.banishacnescars.com/ On this episode, you'll learn more about: - How a girl who felt like an outcast made a connection to people that can relate to her. - How she started her 7-figure business with just a laptop. - How she turned her imperfection (acne) into something that she can share and help people have more confidence. - How she manages 2000 product orders a month, 7 years after she started. Subscribe to our medium page: https://physicalproductbusiness.com/ Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be: Vertically integrated (manufacture your products) Have retention built into your product Create a Word of mouth viral loop The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/pWMQvFNVNqI --------------------------------------------------------------------------------------------- On today’s episode, we are joined by Purusha Rivera, founder of My Baby’s Heartbeat Bear. A very brilliant line of products that lets expecting parents record their baby’s heartbeat and keep a teddy bear that plays the baby’s heartbeat as a keepsake. Subscribe to our medium page: https://physicalproductbusiness.com/ Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER I cover three types of video content: Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages. This episode is action packed ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/jFYa1gGhjuM ------------------------------------------------------------------------- After almost a decade in the sports and energy drink industry, Tyler Benedict turned his passion for travel, bicycles and tech into Bikerumor.com, the world's largest, most popular cycling tech blog. Now, he's taking the lessons learned and his global connection to brands large and small to inspire entrepreneurs to launch their startup with The Build Cycle On this episode we talk about. Key mistakes and lessons: - Didn’t do the RIGHT kind of market research and had no idea how the sales channels worked - Trusted the wrong people, from distributors to sales people to accountants - Spent money foolishly - Didn’t get good (or any) advice - Assumed consumers and buyers cared about the wrong things - Product wasn’t different enough Subscribe to our medium page: physicalproductbusiness.com/ Subscribe on iTunes: itunes.apple.com/podcast/physical…ess/id1181834388 Subscribe on SoundCloud: @physicalproductbusiness VITAMINSUPPLEMENTcyclingenergy drinkgatoradeentrepreneurfailuresuccessLearningmountain biketyer benedict ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER I cover three types of video content: Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages. This episode is action packed ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today episode we are joined by Mark Politi, a Licensing and Marketing Expert. Mark has worked on over 175 Feature Films, TV Shows and Video Games such as Star Wars, Star Trek, Batman, Spiderman, X-Men, The Simpsons, The X-Files, Looney Tunes and Animaniacs to name a few. Mark Politi has worked on some of the biggest Worldwide Licensing & Merchandising campaigns for Entertainment and Video Games company’s successfully selling products to Mass Market, Game Retailer and Online. On this episode we talk about. - licensing agents - where to look for licenses - in the age of youtube? - types of products to license from movies- what would you do now? - timing for your applications - and general firsthand experience tips on branding from an expert Subscribe to our medium page: physicalproductbusiness.com/ Subscribe on iTunes: itunes.apple.com/podcast/physical…ess/id1181834388 Subscribe on SoundCloud: @physicalproductbusiness ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: we cover how marketing has evolved from intent based (functional) marketing i.e. SEO, Search PPC to more emotive persona aligned paid social media marketing. Instagram and Facebook know a hUGE amount about you. ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today’s episode, I am joined by Elyse Kaye, founder of AHA! Product Solutions and an expert in developing physical products from concept right through to hitting shelves at retail stores. She is now the founder of Bloom Bras - a supportive and comfortable sports bra that does not feel like a suit of armor! She has worked with some household names like Black and Decker and was able to launch brands such as Four Paws for Central Garden & Pets. She is a firm believer that you have to know your brand language in order for it to succeed and avoid falling off the shelves. YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Medium: physicalproductbusiness.com/ Website: 2xecommerce.com/podcast/ Follow Kunle: twitter.com/KunleTCampbell ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: we cover how to carry out competitor analysis in the following areas: business traffic SEO AdWords / Bing PPC Facebook PPC Social media Tech Stack and Logistic ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today's show we welcome Julie Busha the founder of Slawsa, a hybrid cabbage cased relish that combines coleslaw and salsa. Presently, Slawsa can be found in 8,000 retail stores all across U.S. and Canada including restaurants and food joints. This is a 100% bootstrapped product that was bootstrapped by Julie from scratch. She had a little bit of background in marketing that helped her. Just two years ago she was on Shark Tank and a week after it she set up an Indiegogo for her product. Let’s hear the rest straight from her. Subscribe to our medium page: physicalproductbusiness.com/ Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: @physicalproductbusiness ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: Following the previous episode on digital marketing conferences to attend in 2017 - this episode covers ecommerce conferences and expos across North America, UK, Europe and Africa. Remember that conferences are 80 percent about connecting with people and 20 percent about learning. Here are the list of conferences that I go through on this episode: SEO, Traffic + Inbound marketing: Online Retailer (New Zealand / Sydney) Ecommerce Expo (London) Internet Retailer (London + Birmingham) Life Cycle Conference by Omertia (London) Traffic and Convert Summit (San Diego) Social Media Marketing World Bronto Summit 2017 (Las Vegas) Magento Imagine (Las Vegas) Prosper Show (Las Vegas) Unite: Shopify Partner and Developer Conference (San Francisco) eTail Canada / West / East / Europe / London / Germany Asia Wired Retail (London) Ecommerce Expo Berlin Ecommerce Africa (Cape Town) CRO Conferences Opticon Conversion Conference Conversion World CXL Live 2017 Growth Marketing Summit Digital Elite Camp ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: Jørgen reached out to me on Twitter asking me what ecommerce conferences (preferably a bit technical) I'd recommend he attends in 2017. I made a recommendation over on twitter and promised to broadcast a show covering the top digital marketing conferences in the globe at the moment. Remember that conferences are 80 percent about connecting with people and 20 percent about learning. Here are the list of conferences that I go through on this episode: SEO, Traffic + Inbound marketing: MozCon SearchLove Ungagged: Black Hat World Conference BrightonSEO SMX East/West/London/Advanced Hero Conf - for PPC CRO Conferences Opticon Conversion Conference Conversion World CXL Live 2017 Growth Marketing Summit Digital Elite Camp ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

Kevin King sells in excess of $1 million per year on Amazon alone with no employees. His background is in direct marketing and he shares how he is interestingly using direct marketing tactics to grow his sales on Amazon. He runs an Amazon mastermind for established sellers called: Illuminati Mastermind: www.illuminatimastermind.com/ Subscribe to our medium page: https://physicalproductbusiness.com/ Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness/ ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel: DISCOVERY: How to analyse impressions. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement. REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value. RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency. ADVOCACY: How to analyse word of mouth and referral marketing stats. For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog. ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel: DISCOVERY: How to analyse impressions. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement. REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value. RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency. ADVOCACY: How to analyse word of mouth and referral marketing stats. For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog. ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…GROWTH and SCALE GROWTH is about SCALE …think markets …think households XFactor, Dragon Den, pervasiveness There are three ways to scale your marketing and your reach: pertains especially if you sell your own products... Distribution deals on larger platforms - fashion retail: ASOS, ModCloth, Amazon, (BEING EVERYWHERE) Working with top level CELEBRITY level INFLUENCERS to passionately and continuously use your products - WHY…they’ve go EYE BALLS TV ADVERTISING….PUBLICITY……GENERATES HUGE MOMENTUM for SOCIAL MEDIA ★ Support this podcast ★