2X eCommerce Podcast

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors Influencer Marketing There are three major ways to scale brand awareness: publicity physical distribution paid amplification: i.e. advertising I will be talking about publicity via influencers influencers…have audiences the right sort of influencers will help you get first time buyers you need to understand two concepts about influencers: 1: scale of influencers 2: category or influencers 1: scale of influencers 10+ million followers - they will tend to be established celebs 1-10 million - could be established celebs and influencers that have emerges from the internet 100-1m followers - rising influencers in their own right - typically dominate a niche less that 100K micro-influencers As a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by influencer marketing platform showed: 1,000 followers have a like rate of about 8% 1,000 to 10,000 followers have a like rate of 4 percent. 10,000 to 100,000 followers see a 2.4 percent like rate 1 million to 10 million followers 1.7 percent ★ Support this podcast ★

Nick Warrender, a millennial serial entrepreneur and founder of Lifted MFG, specializes in e-commerce sales of electronic cigarette goods; helping individuals break the deadly chains of cigarette smoking by offering an alternative method proven to be 95% more healthy and 40% less expensive. He launched Lifted MFG with $900.00 in 2015, selling to retail chains and direct to consumers worldwide and witnessed over a 35,000% increase in our first quarter. Subscribe to our medium page: https://physicalproductbusiness.com/ Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness/ ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The importance of Google Shopping in Fashion Ecommerce. Here are a few tips for Google Shopping: It doesn’t really work if you have a SKU count of less than 100 items You have an allowance of Max 150 characters Start off with BRAND NAME in titles You have a character limit of 5000 characters in description - use it will loads of keywords Check your AdWords search query report regularly Update your negative keyword list Look at your top 20 percent products See how you can improve the visuals in comparison to competition Use Google Shopping to onboard email subscribers if you cannot get an immediate sale Most Google Shopping conversions occur within 3 days Run promotions… Call Google for help…. ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The Essence of a Brand Story. Road trip to Wales pulled over at a services station to buy some petrol / gasoline WALL MURAL NO BATTERY FARMED CHICKEN: We demand good animal welfare, and all our suppliers must meet or exceed Red Tractor standards. All our original recipe chicken on the bone is from the UK and Ireland. Very! All of our Original Recipe Chicken is delivered fresh from farm to restaurant within 48 hours. We've worked hard to make everything on our menu a little healthier. use zero-hours contracts No. Our food is completely palm oil free - high oleic rapeseed oil and sunflower oil Your brand story is: NOT your elevator pitch it is not your list of technical features it should connect to your WHY Read these books: Simon Sinek’s book "Start with Why” Gary Keller’s book: “The ONE Thing” Think very inwardly… …at the same time think very empathetically from the P.O.V of segments of your customers What do they care about? How does what each customer segment care about connect with your products and value proposition? the best business books I’ve read begin with the writer’s story ★ Support this podcast ★

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and launching from zero to a significant amount of sales that actually brings in traction. I will not talk too much, I have with me, Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company that launched less than 6 months ago. In this episode you will hear: Using Social Media to build a Fashion brand / Instagram marketing tips Direct to consumer commerce - opportunities and efficiencies of vertical integration / “killing the middleman” Gaining PR traction for a fashion brand email acquisition of 30,000 in 3 and a half months in business Team size and more... Scott’s company, Oliver Cabell is a direct-to-consumer brand focused on: Transparency Quality Price The formation of the brand came about in 2013 specifically looked at accessories as a way to figure out how they can disrupt the high-end market, why the market wasn’t as high as they were and what approach to go through in building the plan. Their production is in Italy, doing all sourcing of materials and bring them to production, cutting out the traditional middleman/markups and sells directly online. They revealed their cost of production on their website - a unique action taken by retail sites. They’ve done this because of the company's focus on transparency, quality and price setting themselves out from other high-end fashion companies who are mostly big public companies that made them incredibly opaque. They surpassed $1M in retail sales in less than 6 months which is mainly attributed to the PR and social media, and because they have high-quality products, the customers became the biggest supporters in initiating the next sales for the company. With that, here are the Top 3 options to drive brand awareness in sales from Scott Gabrielson: Email - they built a referral/reward program that helped them grow their email list to 10,000 during launch using personal connections, relying to press, and social media. Influencer reach out - they reached out to 100 different influencers with social media following between 20,00 and 200,000. PRESS - build a brand that is different and interesting, this makes the press notice you. They also built an email list of 300 different PRESS contacts and worked on building a relationship. Product sales come from: PRESS - at the beginning it’s much more leaned on the PRESS side. This is because there is no word of mouth to be spread and there are no repeat customers because you have not sold anything yet. Word of mouth. At this stage, they are much more in the word of mouth stage and slowly dripping down to the repeat customers. Repeat customers. What are your future plans? Domestic route Indispensable Tools. Indispensable Tools. Text Expander Send Later Virtual Assistants ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…the most important elements to have in your mobile checkout in 2017 and beyond. I am going to cover: Adding a Live Chat service Optimizing shipping options Voucher code claim should be a text link ADDRESS: Use a single field that MUST be LINKED to a postcode finder Remember to add KPIs: CAN WE HELP? Phone number + Opening Times Security badge for shopping confidence Delivery times Returns Use End to End buttons Single fields per row Make it 3-steps: 1. ADDRESS 2. DELIVERY 3. PAYMENT Payment Options: Apple Pay PayPal Amazon Checkout You PSP there may be Android Pay in the not so distant future... NOT HAVING A CHECKOUT - one-click buying "quick buy" or "buy now” opportunities. ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: Mobile ecommerce stats Mobile commerce is at a tipping point - it will surpass desktop web commerce as global path to purchase Optimize your checkout for iOS devices by integrating with Apple Pay Optimize your checkout for Android devices by integrating with Android Instant Apps Optimize your checkout for Android devices by integrating with the Payment Request API ★ Support this podcast ★

PLEASE subscribe to the SoundCloud channel: https://soundcloud.com/physicalproductbusiness/ Watch this podcast on YouTuba and please subscribe to the new channel: https://youtu.be/tytVvMnAzEA My guest on the inaugural episode of the Physical Product Business podcast is Kiri Masters — she is the founder of Bobsled Marketing an agency focused on launching and optimising product listings of established brands on Amazon. She has bootstrapped an Amazon FBA business and then having learned the ropes, transitioned to founding Bobsled Marketing with a client list of established brands like Playboy, Sleep Yoga and Fred Water. This episode’s highlights: What is a brand How to launch a crowdfunded product on Amazon Amazon Vendor Central Launching a product without being able to give incentivised reviews Kiri is the author of “The Amazon Expansion Plan” Book - http://amzn.to/2gM4fQ7 ★ Support this podcast ★

Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. I have been working with shopping cart recovery campaigns via Facebook for a while and the great thing is that it works. It is a dirt cheap way of squeezing sales from undecided shoppers. It will not necessarily generate masses of sales but rather trickles that might have otherwise been lost. On this episode, I talk about the two major ways I go about shopping cart recovery on Facebook: 1: Event Tracking - set up product tracking via your product catalog. 2: Custom audience set up via URL strings The are both effective means of recovering abandoned shopping carts that should be tested side by side. They are also quite low maintenance from an account management standpoint. ★ Support this podcast ★

WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE. Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. - People buy products to transform their lives - Fulfil their emotional needs Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort) High end - porche (happiness in luxury) Your duty and obligation to deliver happiness: - your employees - your customers Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott your promise in your advertising, product copy, website and packaging should reflect the transformation ★ Support this podcast ★

Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. - People buy products to transform their lives - Fulfil their emotional needs Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort) High end - porche (happiness in luxury) Your duty and obligation to deliver happiness: - your employees - your customers Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott your promise in your advertising, product copy, website and packaging should reflect the transformation ★ Support this podcast ★

It's been quite sometime - but I am back with 2X eCommerce....SEASON 2. Hear why I had to take a break and what SEASON 2 will look like. Welcome to 2X eCommerce – the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. So, If you work in OR own an online retail business, listen in, get involved, join me, and let’s put some fuel to sky rocket ecommerce growth. 2xecommerce.com/podcast ★ Support this podcast ★

INFLUENCER MARKETING is THE HOT topic in MARKETING TODAY. If you are not doing influencer marketing, then your marketing is not deemed to be at the cutting edge. This particularly applies to the B2C (business to consumer) brand space. My guest on today’s show is playing at the very pinnacle of the INFLUENCER MARKETING space: celebrity endorsements. He has had Kim Kardashian on several occasions use his product and now officially endorse his product. The impact of her endorsement has been enormous to say the least. Allan Shoemake has been a professional photographer for more than 25 years, photographing U.S. Presidents, celebrities and C-level executives the world over. He created the LuMee case in 2014 after coming up with the idea while Skyping his daughter studying overseas, and realizing how bad the lighting was. He enjoys skiing and camping, and is a self professed grill master and middlingly successful golfer. ★ Support this podcast ★

HELLO - Today's show is a Rerun of the solo show published back in September 2015! I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust. And then I move into the core topic i.e. 14 ways to build your ecommerce brand online for maximum SEO domain authority building. I give a bonus tip ;) ★ Support this podcast ★

As you are aware - I LOVE the concept of selling direct to consumer and owning a brand in general as against selling a range of other manufacturers’ brands. I especially LOVE direct to consumer product businesses when they go against the grain to disrupt an entire industry. my guest on today’s show has done exactly that with his electric bike company he co-founded with his brother called EVELO. it is a customer-obsessed at the same time innovative electric bike company On this episode, Boris shares how his company recently raised $750,000 from actual investors on seedinvest.com and not kickstarter or indiegogo their sales funnel why content marketing is synonymous to education (especially for high ticket products) how they use their customers as affiliates in a clever ‘ambassador referral program’ they developed and his view on why direct to consumer businesses should be 50% innovation and 50% customer experience Read the show notes for this episode on http://2xecommerce.com/podcast/ep74/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales... However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams. Enter Salsify... Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners. I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain: - Your entire product catalog can be accessed by any department in a centralised hub, - There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store - Salsify tells you when it spots missing critical fields across your product catalog It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often. As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

My guest on today’s show is an accidental ecommerce entrepreneur and a programmer / developer at heart. He is the founder of FindTape.com.He stumbled into ecommerce after an initial rejection to build a website for a an adhesive tape distributor.We went unto build a dropship ecommerce store that was supplied by this distributor.After about 3 years moonlighting, he hit the $1m revenue milestone and quit his day dev job. His company’s revenue on Amazon in 2015 was just under $2 million. Read the show notes for this episode on http://2xecommerce.com/podcast/ep73/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

I am joined by co-founder of TEMPLATE MONSTER...David Braun a website templates marketplace that features over 46,000 designs for Magento, Drupal, WordPress, PrestaShop, Joomla, WooCommerce David has quite an interesting story as well as tips for managing and scaling a digital products ecommerce business to 8 figures. Template Monster was founded back in 2002…so is 14 years old Dave has gathered a LOT of wisdom over these years. Read the show notes for this episode on http://2xecommerce.com/podcast/ep72/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

Continuing this month’s Amazon Seller Success Series is Sophie Howard, a mother of 2 that bootstrapped her way to sell over $1.5million worth of products in only 18 months on Amazon whilst having a full time job. Her newest Amazon venture is Higher Tea, a brand of premium teas called which launched less than six months ago yet already making a round in front of Hollywood stars. Going directly against the grain of teachings of popular training courses, Sophie’s approach to selling on Amazon is to build brands rather than chasing niches. Instead of looking for top-selling products to copy, Sophie focuses on understanding target markets and demographics to enable her to tailor her range of products to be a direct match with what the customer wants. That of course, and all of the basics, which she now teaches in her own trainings and coaching at Aspiring Entrepreneurs. In this episode Sophie goes into the details of how you can create and run a scalable Amazon business that is going to last, including the payoffs of good design and packaging when selling a premium product to match a premium market. We also cover some pros and cons to the Amazon platform and why it can be ideal for testing and launching your product and brand. We then finish up with an exploration of what is covered in the Amazon training that Sophie now offers for anyone wishing to follow in her footsteps and under her guidance. If you are looking to create your own brand to sell on Amazon, this show is a must! Read the show notes for this episode on http://2xecommerce.com/podcast/ep70/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

This is part two of my interview with Saj Gilani. As you recall, our first UK-based expert Amazon seller to the show, Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon.In the second half of this split-podcast, Saj talks about his approach to successfully creating a private label business. We also dive into some the tools and tactics that he employs on UK Amazon. We finish with learning more about the Amazon academy that Saj is building.The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience.Saj’s personal story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is both fascinating and inspiring, and not to be missed! Read the show notes for this episode on http://2xecommerce.com/podcast/ep70/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

My third guest on this month’s Amazon Seller Success Series is Saj Gilani, our first UK-based expert Amazon seller to the show. Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon. This is part 1 of my interview with Saj, which went for over 2 hours and hence this episode is split into two parts. In this half being the first hour, Saj shares his strategies with retail arbitrage initially, and then with regards to the creative and highly successful launch of his private label. We then touch upon different ways the Saj continues to evolve and expand in his business. We finish this half of the show on Saj’s outlook and tips for both retail arbitrage and private label on Amazon. The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience. Saj’s fascinating story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is inspiring, and not to be missed! Read the show notes for this episode on http://2xecommerce.com/podcast/ep69/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

Today’s guest is a bestselling fitness author and creator of MuscleForLife.com and Legion Athletics.His scientific approach to building muscle and losing fat has helped thousands of people build strong, lean, muscular, and healthy bodies.His ‘Muscle for Life’ books in healthy and fitness niche sell to the tune of over $1M each year on Amazon and His supplement business Legion Athletics does about $80K per week. Prior to coming on the show, he specifically said he is NOT here to talk about “secrets” or “tricks.” of selling on AmazonBUT how to properly and effectively run an ecommerce business that uses Amazon as a channel - i.e.good products,good branding,great copy,great customer service,good advertising, etc. Without further ado…I’d like to welcome Mike Matthews to showwho is joined by Jeremy Blumberg, co-founder and head of marketing. Read the show notes for this episode on http://2xecommerce.com/podcast/ep68/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

March Amazon Seller Success Series (Guest #1): Justin Ligeri is the founder of Yagoozon: the fastest growing online retailers of toys, costumes and party accessories on Amazon.com to date. Here are some figures to give you an idea of the level of scale Yagoozon has been able to achieve over 5 years: Yagoozon was founded in 2010 with a $50 cash loan; By the end of 2011, revenue skyrocketed to $4.5m; Then in 2012 revenue more than tripled at $18.6 million - Inc. Magazine voted Yagoozon #1 fastest growing company in the retail industry, with $18.6 million in revenue and a staggering 16,689% 3-year growth rate. In 2013 they hit $22 million in revenue and Then both in 2014 and 2015 grossed $38 million in revenue each year. More recently in 2015 Justin has gone on to set up a manufacturing firm, Kangaroo Manufacturing – to develop his own-branded items for wholesale accounts and to control his supply chain. Over this interview Justin stresses on the importance of controlling your supply chain in order to sell on Amazon as well as maintain relationships with suppliers if you sell other brands on Amazon. Amazon is not for the faint hearted... You need to have a thick skin…learn from your mistakes…and move on Read the show notes for this episode on http://2xecommerce.com/podcast/ep67/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

Happy New Month folks! Today kicks off the launch of the March Amazon Seller Success Series....each week in the month of March, I will be interviewing an Amazon retailer that has seen success at either scale or magnitude. By scale, I mean profitable businesses selling $10m or more on Amazon per annum and by Magnitude I mean businesses that hit the $2m or more in revenue from Amazon in less than 2 years. I will be speaking with some really interesting and open entrepreneurs happy to share their journey and teach us their unique approach that has enabled them achieve success on Amazon. Stay tuned as it is set to be very useful to online retailers currently selling on Amazon and those of you considering selling on Amazon. Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

Bikini Luxe was founded by Candice Galek - who is also fondly known as the 'bikini geek'. In just two years, she has managed to garner a huge social media following for her ecommerce brand - Bikini Luxe with a social media reach totalling 250,000 in 2015. Influencers on Instagram, YouTube and Fashion Bloggers have enabled Bikini Luxe receive a direct return on investment on social media. Their unique use of both visual social media, influencers and PR drives a significant amount of word-of-mouth market and sales. Read the show notes for this episode on http://2xecommerce.com/podcast/ep66/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

Today show is all about INFLUENCER MARKETING on Instagram! I am joined by Simon Heit, the Founder of IG Shoutout Network - a pioneering first of its kind, INSTAGRAM MARKETING PLATFORM. IG Shoutout Network is the place to grow your brand on Instagram. IG Shoutout Network sells promotional ad space on Instagram as a marketplace platform. Creators, producers, brands, and individuals can purchase shoutouts on Instagram accounts, and Instagram account holders can monetize their influence. if you are an Ecommerce brand - you are able to use the IG Shoutout Platform to reach out directly to HUNDREDS of Instagram Influencers…. ★ Support this podcast ★

Tristan Handy is the Vice President of Marketing at RJ Metrics, a business intelligence platform for SaaS and e-commerce businesses. Last year on Episode 9, I interviewed Tristan on RJMetrics' 2015 Ecommerce Growth Benchmark Report. In that episode, Tristan introduced the concept of scale from an ambitious standpoint and it was a turning point for me and for the direction of the show. Tristan returns to the show this year, my first returning guest by the way, to give a breakdown of the 2016 RJ Metrics Holiday Customer Benchmark. In this episode, we rethink who the holiday customer is and what our strategy might be for nudging them to make that second purchase. We then analyse further in terms of what to expect in the post-holiday period with sales and returns, and how branding and loyalty plays an important role in remarketing tactics. Tristan finishes with inspiration to make your own report, and what to look for to get a read on the broad outlook ahead for e-commerce in 2016. If you are wanting to get the most from your holiday customers as well as better understand their shopping behaviour, then this episode is not to be missed! Read the show notes for this episode on http://2xecommerce.com/podcast/ep64/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

Bryan Eisenberg is the Founder & CMO of Ideal Spot - a web-based, commercial real-estate mapping and analysis suite. IdealSpot helps retailers find their ideal retail location utilizing machine learning algorithms akin to retail location data analysis experts. Its machine learning algorithms utilizes deep learning analysis of over 15,000 data points such as demographics, psychographic, search, social, mobile, competitive, and traffic metrics for every location in a bit to significantly reduce the risks retailers face when choosing retail locations. Bryan is a recognised authority and pioneer in ecommerce, UX, online customer experiences and conversation rate. Bryan has worked with companies such as HP and Intel as well as is on the advisory board of several successful start-ups. He is 2-time best-selling New York Times and Wall Street Journal Author of the books: “Call to Action” and "Waiting for Your Cat to Bark" He a world leading and respected digital marketing expert. Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

My guest on today's show is Igor Shoifot. Igor is here to talk about his experience as a VC investor and to offer insights about how to entice VC investors like himself to 'fall in love' with your ecommerce startup. Igor Shoifot is based in Silicon Valley and is an investment partner at TMT Investments who have about 40 companies currently in their portfolio. Independently, Igor is an investor, board member, shareholder in over 50 startups with combined valuation of $1 Billion including 3 ecommerce start ups: LeTote, ScentBird and Wanelo. Igor is also the chairman of the largest internet incubator in Ukraine, Happy Farm (40+ startups) and of Tnation.com incubator in Kazakhstan, and writes for San Francisco Examiner. He taught at New York University, UC Berkeley, UCSF, and lectured at Stanford and other schools in several countries. Igor has an MBA from Boston University and a PhD from The Russian Academy of Sciences. Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

So my guest on today’s episode goes by the name of Paul Rouke. Paul runs the UK’s #1 Conversion Rate Optimisation (CRO) Agency. This is not just fluff…this is EARNED…and here’s why.Their client list includes: - outdoor wear brand: North Face - travel search engine - Skyscanner - footwear retailers - Schuh - the UK’s #1 appliances ecommerce site - AO.com thats not all…they’ve worked with: - MBNA, - Harveys - Money Super Market - Bensons for Beds - Speedo and - Monsoon He joins us today to talk about PRWD's first book titled, "A Story of Untapped Potential: The Growth Strategy That’s Being Ignored" which is a collaboration between the Paul Rouke and 17 global optimisation experts. It includes opinion and advice from Optimisation thought leaders such as Bryan Eisenberg, Andre Morys, John Ekman and Paul Rouke. Head over to AMAZON to purchase a copy of the book - http://www.amazon.co.uk/dp/B01A8JJ0G2 Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

If you operate in a competitive ecommerce segment - have you ever wondered how to track and monitor your competitors’ prices?My guest on today’s episode, Burc Tanir is a co-founder of a company that does just that! Prisync is a SaaS based price tracking platform that tracks competitor prices and stock levels. ★ Support this podcast ★

I'm super excited to welcome today’s guest - Julie Fredrickson.She is the CEO & co-founder of Stowaway Cosmetics (https://www.stowawaycosmetics.com/) - a venture backed direct to consumer and potentially disruptive cosmetics company that retail their own-brand 'right-sized makeup' that are half the size and half the price of conventional cosmetics. I brought Julie on to discuss how she went about raising capital for a product based business. Before I introduce her; here is a list of some heavy weight investors Julie and Chelsa (her partner) have managed to convince to invest in their idea: Gary Vaynerchuk, Jason Calacanis, Dave Morin (of Path), Paul Sethi, Brian Sugar, Don Hutchison and more... Download this episode's show notes on http://2xecommerce.com/podcast/ep59/ ★ Support this podcast ★

I super excited to introduce today’s guest: Dimitri Semenikhin.He is my first non-ecommerce guest in the traditional sense of ecommercebut has a LOT to share today with us about influencer marketing on InstagramThat is because his Yacht portal - called Yacht Harbour has garnered 42,100 followers and counting on Instagram since 2014.He is a 20 year entrepreneur born in Moscow, raised in Monaco currently running a business in London as well as a student at Kings College London.Their social media monthly reach at the moment is to well over half a million users monthly. The company currently has offices in Monaco and Moscow, employing five people full time. Show notes can be downloaded from http://2xecommerce.com/podcast/ ★ Support this podcast ★

Happy New Year's Eve - this is 2015's last episode! At the start of the year I made some bold predictions about the outlook of ecommerce in 2015. To be more precise, I made 11 predictions.Whilst a few of my predictions missed the mark, I was quite surprised to hit the mark on most predictions. Here is how I fared... 8 of my 11 predictions saw the light in 2015. Not too shabby... ★ Support this podcast ★

Chad Ledford has founded and exited a successful ecommerce business and is a Co-Founder and COO at AddShoppers - a social media referral SaaS platform. He is a proven expert in digital marketing & Conversion Rate Optimisation (CRO). On this episode, he talks us through how to turn your customers into advocates and then influencers. He also talks us through the key conversion types you should measure as metrics for your business: cookies > email > account registration > sale > advocates (referral) Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

Vitaly Gonkov is the Chief Marketing Officer at MageWorx,a fast-growing Magento extensions and solutions company that develops a full range of Magento extensions used on 30,000+ Magento stores worldwide. I personally recommend one of their technical SEO extensions called, SEO Suite Ultimate to clients because of its exhaustive feature-set for technical SEO deployment. I invited Vitaly to today's show to talk about Magento 2.0 and it's new SEO features. This interview is based on an article published by MageWorx shortly after the release of Magento 2.0. Here's the article: http://blog.mageworx.com/2015/08/magento-2-seo-features/ Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

My guests on today’s show are: Jennifer Chong and Roman Khan, the co-founders of a Luxury Direct to Consumer (D2C) consumer fashion brand that launched their business and raised capital through crowdfunding...They managed to raise over $180,000 on INDIEGOGOand then went unto KICKSTARTER to raise more capital and doubled(YES DOUBLED) what they raised on INDIEGOGO by raising $360,000 just over a year ago. The are the founders of LINJER - D2C makers of Minimalist leather bags without the luxury markup.They sell their bags for 1/4 the price that luxury brands would sell them for.And are able to do this by selling directly to clients,allowing them to cut out middlemen, storefront costs, and excessive marketing spend. If you are trying to figure out how to effectively use crowdfunding platforms such asIndiegogo and Kickstarter to launch a direct to consumer business that is set out to change an industry or the world - then listen into this one! They take us through the exact steps they used to raise capital on indiegogo as well as on kickstarter...And talk through promotion tactics such as blogger/press outreach and scaling awareness through paid media... This episode is not to be missed! Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

So lets rewind back to Episode 49, when I had Will Tjernlund on the show to talk about the LEAN way of starting and growing a Fulfilled By Amazon Private Label Ecommerce Product Business….you will recall that Will worked with his Brother Andrew for 2 years where they both managed to scale an Amazon business from $1.2m to $8m. TODAY - I have with me on the show ANDREW TJERNLUND…Will’s brother to talk us through the specifics of how he managed to grow his Amazon business from $350,000 to $1.2m and to an expected $8m this financial year. At this scale he talks about the need for capital and the discipline required to effectively managing stock. Its an hour long conversation and we cover a LOT of ground. We also talk about selecting the right manufacturing partners be in domestically or from China. If you want to know about what is means to grow an amazon business from a 6-figure to a near 8-figure then grab a notepad and pen and be prepared to take notes on this episode as it is jam packed with nuggets. Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

On this episode, Kunle covers how to go about growing your Fashion ecommerce business - and NO don't do it via Google AdWords or SEO. Focus on brand building targeted at your target customers. Listen to the show to find out more! This episode's show notes can be read on http://2xecommerce.com/podcast/ Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

2X eCommerce’s first roundtable discussion: today’s discussion is all about about the Magento 2.0. We talk about it's evolution, feature set and upgrading.On today’s roundtable, I have on the panel: - Michael Bower - CEO of Sellry in Colorado, United States- John Arroyo - Founder & CTO at Arroyo Labs in Los Angeles, United States John is a software developer and entrepreneur. He started Arroyo Labs to help enterprises and start ups build and scale their ideas. A veteran of multiple startups and agencies, he uses these experiences to build great software for others. John has an engineering degree from CMU and graduate degrees from Columbia and Dartmouth. Michael Bower founded Sellry, where he and his team help ecommerce and multichannel companies grow their profits. Michael lives in Fort Collins, CO with his wife and daughter. In addition to helping clients succeed he enjoys assisting nonprofits, mountain biking, trying and failing to imitate Chris Thile on the mandolin and the odd philosophical debate. Michael tweets a few times per year at @falloutofatree, and podcasts about the top ecommerce questions at ecommerceqa.tv. Ask him yours at [email protected]. Get the show notes and other podcasts here: http://2xecommerce.com/podcast/ Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

I recently came across an interesting survey commissioned by BloomReach: they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com. Then only 34% of online shoppers use search engines such as Google And the remaining 22%of online shoppers go directly to retailers websites Google ecommerce position at the moment does not looks very good, because it relies on product-related searches for a big chunk of advertising. We all know that Amazon.com is the 800-pound gorilla in the market. And Savvy shoppers know that Amazon does not alway offer the best prices. Amazon's is pretty much the primary destination for product searches for consumers. And its position is improving. A similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon. So what has changed in online shopping behaviour between 2012 and 2015…in just 3 years? Get the show notes and other podcasts here: http://2xecommerce.com/podcast/ Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

My guest on today’s show is Will Tjernlund. Will and his brother Andrew sold $6 million worth of products on Amazon.com in 2014. The year before, 2013, they sold around $1.2 million on Amazon. And in 2012 about $350,000 This was just a year after Will's graduation from the University of Minnesota, doubling the business’ full-time headcount from one to two as a 2-person business...! He has just recently exited this Amazon business to purse a LEANER STARTUP Amazon business on his own. He is here to talk about his to approach selling on Amazon profitably as a Private Label Seller buying and branding products from China to sell on Amazon. Get the show notes on http://2xecommerce.com/podcast Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

In 2011 when Jameson Morris was just 22 he co-founded Conscious Box with a $10,000 student loan. Conscious Box as most of our U.S listeners know is one of the biggest players in the subscription box ecommerce space. Jameson exited conscious box due to the complications of VC funding and having learnt never to use outside funding to launch a subscription commerce business, he went unto found multiple bootstrapped subscription-box businesses. He sold one of the business commerce businesses for a tidy sum that enabled him purchase a house and then founded another subscription business around Yoga called Yogi Surprise with 1000s of subscribers. His subscription commerce wizardry landed him a job at Cratejoy - a subscription commerce platform akin to a Shopify dedicated to subscription box businesses as a Director of Consumer Marketing where he helps their subscription business clientele launch and grow their businesses. He shares the ins and outs of launching and managing a subscription box business on this episode. Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

7 years ago, right in the heat of the 2008 recession, Chad Rubin took over his parents' failing vacuum brick and mortar business and converted it to an Ecommerce and Amazon Private Label business called Crucial Vacuum selling own-branded vacuum spare and accessories such as: vacuum bags, vacuum rollers, vacuum hoses, vacuum filter and vacuum belts. Over time, he has turned Crucial Vacuum into a leading brand in the Vacuum parts and accessories space largely through his Amazon stores in the US, Canada, UK and Germany.Where they currently rank number 1 in the vacuum accessory space and are amongst the top 300 sellers on Amazon.com (they ranked #298) and top 1000 Amazon Worldwide sellers (they ranked #540). Chad's entrepreneurial eyes have more recently spotted the absence of a cost efficient all-in-one backend SaaS solution for multi-channel sellers. Realising this gap, he went on to co-found Skubana, a cloud-based multi-channel solution that focuses on backend processes in order fulfillment such as: printing shipping labels, stock and inventory management, warehouse replenishments connected to front end order management systems and SKU profitability analytics. Chad and I had a conversation lasting well over an hour about scaling an Amazon business and the need for a solution like Skubana when scaling an ecommerce business. Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

I am quite excited to introduce today’s guests: Randy and Angie Stocklin. They are a husband and wife team that run an ecommerce business called One Click Ventures. One Click Ventures owns and operates 3 eyewear brands: Readers.com (cheap prescription glasses) felix + iris (premium prescription personalised try-before you buy) Sunglass Warehouse (cheap sunglasses less that $20) They started their business from their home office back in 2005 and today; 10 years on have a 60+ person strong team. What strikes me about One Click Ventures is that they are a business that passionately care about two key important people: their Team and their Customers One Click Ventures has been recognised as one of the Best Places to Work in Indiana for four consecutive years. Their employees as a result not only treat their customers with dignity and empathy but also have customer happiness an intrinsic company value I you are an etailer that has been in business for 2-4 years or even an ecommerce start up and would like to know what is required to building a long lasting ecommerce brand that has customer and employee happiness at its heart, then this episode is not to be missed. ★ Support this podcast ★

On today’s show I have with me Katie DeCicco, the Founder and CEO of Celebration Saunas - a fast growth online retailer of infrared saunas.I brought on Katie to this episode to share her remarkable ecommerce journey she started in a little less than a year and half ago. She is a rare to find solo-ecommerce entrepreneur.YES, she is the sole employee of her ecommerce business that has surpassed $1 million in sales. She instead hires a handful of contractors, maintains zero inventory as a dropshipper and runs a location independent ecommerce business. Katie talks to us about: - Why customer service is intrinsic to thriving as an etailer - How she hires high calibre contractors that support the growth of her business - Here philosophy of outsourcing - How she acquired her first customer - How PPC/AdWord has been instrumental to growing Celebration Saunas - and more... Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

Black Friday (November 27th) through to Cyber Monday (November 30th) are the biggest shopping period of the year. In the UK, this coming Black Friday is predicted to be the first ever £1 billion shopping day.And in the U.S, a staggering $80 billion has been forecasted to be spent over the Black Friday weekend into Cyber Monday!In this webinar taking place on Wednesday, 30th September at 4pm GMT and 11am EST; PCA Predict’s Henry Thomas, their resident Senior UX Expert and Web Developer who has worked with 100s of Ecommerce checkouts will take us through: Why you need to pay close attention to the online user experience, especially at checkout What hardware and software performance checks should be made ahead of the festive season The importance of Speed: page load times and why your checkout needs to be quicker than lightning How putting customer service on and offline to the top of your priority list will give you a winning checkout US Retailer – ThinkGeek’s experience and how they have improved their checkout to be truly warp speed Sign up for the webinar here: http://2xecommerce.com/webinars/blackfriday-checkout/ ★ Support this podcast ★

Yale Zhang is a co-founder of Clinical Guard, a health and personal care device distribution business that generate 80% of their sales from Amazon.com and the remaining 20% from their website. They are a multi-million dollar 7-figure ecommerce business that have predominantly sold through amazon since 2008: Yale talks to us about: - How they have managed to grow their business on amazon - How they handle competition - How they win the coveted BUY BOX and more... Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★

According to a VentureBeat article: Mid-Sized businesses get an average ROI of 246% percent from Email Marketing - in Online Retail, this average might be higher.The devil however is in the detail….because the success of email marketing campaigns is down to execution. Well, my guest on today’s show is here to tell us exactly how. Max Katsarelas, is an email marketing automation expert and the Director of Marketing at Remarkety; the email marketing automation platform recommended by John McIntyre on Episode 38. Max has been involved in copywriting and email marketing for close to a decade.Just before his role at Remarkety, he worked at a company called Mojo Motors where he managed their email marketing automation campaigns that sent out 100,000 emails a week. He is here to share his first hand expertise from 1000s of remarkety’s customers, on ways you can improve customer retention in your store with intelligent transactional automated email campaigns. ★ Support this podcast ★

There are pretty much only 3 ways to drive more sales and grow your online retail business: Drive in more targeted traffic (customer acquisition), Increase the frequency of purchase (customer retention) and Getting customers to spend more when they shop (increase average order value) I am going to extensively take you through point #3: Getting your customers to spend more when they shop on your site i.e. increasing their Average Order Value (AOV). There are no show notes for this episode but I wrote an extensive article on the LemonStand blog titled: "15 eCommerce Growth Hacks To Increase Average Order Value": http://blog.lemonstand.com/15-ecommerce-growth-hacks-increase-average-order-value/ ★ Support this podcast ★

Today's show is a solo show! I'm sharing tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust. And then I move into the core topic i.e. 14 ways to build your ecommerce brand online for maximum SEO domain authority building. I give a bonus tip ;) ★ Support this podcast ★