EP 41: How to Get Online Shoppers to Spend More i.e. Increasing Average Order Value
There are pretty much only 3 ways to drive more sales and grow your online retail business: Drive in more targeted traffic (customer acquisition), Increase the frequency of purchase (customer retention) and Getting customers to spend more when they shop
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Show Notes
There are pretty much only 3 ways to drive more sales and grow your online retail business:
- Drive in more targeted traffic (customer acquisition),
- Increase the frequency of purchase (customer retention) and
- Getting customers to spend more when they shop (increase average order value)
I am going to extensively take you through point #3: Getting your customers to spend more when they shop on your site i.e. increasing their Average Order Value (AOV).
There are no show notes for this episode but I wrote an extensive article on the LemonStand blog titled: "15 eCommerce Growth Hacks To Increase Average Order Value": http://blog.lemonstand.com/15-ecommerce-growth-hacks-increase-average-order-value/
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