2X eCommerce Podcast

In this KlaviyoBOS interview with Erich Hellstrom, Chubbies' own creative email expert extraordinaire, we learn about how Chubbies incorporates their brand values and internal culture into both their email newsletters and email flows. In fact, at every customer touchpoint, you can distinctly identify a Chubbies message, as their voice and tone is witty and fun all round. Here is a summary of what was discussed: The first principle is scheduled consistency - they achieve this by sending out their 'weekender' newsletter every Friday, Relevance: their apparel is most likely to be won over a weekend or holiday and so deliberately send out their newsletter on Fridays, They have a stand-up comedian in their creative team, They test email subject lines like crazy and incorporate sender name, subject line and email preview line to write really funny emails that get people to open their emails more, They have an app and so do push-notifications through their app and send 3 notifications a week! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

In this interview with Reza Khadjavi, CEO of Shoelace. He tells us why the era of paid advertising arbitrage is over and how marketing should evolve with the rising cost of CAC and the need to serve the right messages at the right stage of their customer journey. Here is a summary of what was discussed: The early 2010s was the golden age of Facebook and Google advertising which gave rise the direct-to-consumer boom Brands made profitable sales on the first transaction which is very difficult to do now Brand is important to drive retention How do we do brand? Storytelling (Outdoor Voices tells its customers that they do not need to be athletic to use their gear) What role does paid advertising play? How do you use paid advertising at the mid-funnel and bottom-funnel with effective retargeting Get started with storytelling - who is the customer and how does their life change when they buy from us? ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns. Here is a summary of our discussion: Personalization powers product recommendations, product bundles as well as 2-point predictive segments, Image tracking recognition is making improvements in ecommerce personalization Nosto can serve dynamic content and product recommendations to Klaviyo emails The next development of onsite and offsite segmentation will be AI understanding and creating segments for marketers At the moment we have Predictive segmentation in place assisted by data science and marketing teams, Verticalisation: fashion and beauty are the most innovative verticals SKU count: personalisation is not limited to high SKU counts. DTC brands use personalisation for the creation of onsite funnels e.g. VIPs or returning customers see different ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Interview #2 at KlaviyoBOS '19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels, with his favourite being email, Facebook messenger, push notifications and SMS. Here has a very interesting take on execution, Don't repeat the exact message across messaging channels Use a follow-up chain approach i.e. level SMS follow email with a message like 'did you get our email?' Owned marketing is significantly cheaper than paid, invest in these channels early on. Map out your plan in a coordinated way, time of day, time week, message 2-4 week cadence Cross-pollinating lists - send email to get SMS subscribers 7-10 cents a message - SMS 1 cent a message Get email addresses, cell numbers, messenger and push notification subscriptions from customers. Follow Jeremy: Podcast: https://messengermastermind.co Agency: https://erebral.com/ LinkedIn: https://www.linkedin.com/in/jeremyhorowitz1/ ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee. Will explains, Death Wish Coffee's newsletter strategy Their Monday 8 am morning emails How they only engagement with 350,000 from over 500,000 subscribers Huge open rates at 33% How Death Wish Coffee times content Why click rate is the most important metric in emails (pay attention to this one) How to talk to customers ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

So I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference. The focus of the conference was on harnessing the power of #OwnedMarketing to effectively control your brand’s narrative, its story, as well as controlling your customer experience. I was invited over as an official podcaster to cover the event and got the opportunity to interview and listen to founders and lead marketers at some leading direct-to-consumer brands like Beardbrand, Hint Inc. Death Wish Coffee Company, Kopari Beauty, Chubbies Shorts, HYLETE Athlete. The recurring theme that has underlined their sustained growth beyond 1-time customer acquisition efforts has been their, ✔️ intentional ownership of their voice, identity and voracious energy to own and tell their story ✔️ understanding and full ownership of their customers' journeys ✔️ genuine drive to build customer relationships with relevant messaging ✔️ deep understanding of customer segments and do not treat all customers the same ✔️ use of #Klaviyo as a central CRM that is fed data from other customer touchpoints in order to drive more personalised messaging I’m going to be focusing my marketing efforts more on developing customer relationships and customer lifetime marketing because that is where maximum value resides. You really get to execute your brands WHY when you seek to nurture long term relationships with customers. You are also not platform-dependent, which makes a lot of brands volatile. Tell your story, be authentic, vulnerable and human. Act on first-party data and actions taken by your customers. Build a legacy. ★ Support this podcast ★

On today's episode, Kunle interviews Fayyaz Khattak, a Magento Community Manager at Cloudways - A managed cloud hosting platform. We discuss, Why Magento commerce is the top ecommerce platform for mid-tier e-tailers The core features of Magento 2.X Magento 2.3's page builder feature that sets it apart from many other commerce platforms If you are processing 10,000+ orders a month, Magento might be a viable commerce platform to consider How to scale with cloud infrastructure. Security, load balancing, container scaling and vertical scaling Its an episode packed with great info. You don't want to miss it! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages. With email marketing, you are able to actually manage a life-long relationship and communicate with your customers. On this episode, Kunle goes through the top 5 mistakes ecommerce brands make when it comes to marketing automation. Here is a summary: Your 'Sender reputation' is your north star, ensure that it is protected by all means, RFM - recency, frequency, monetary value, lies at the heart of your customer lifecycle marketing activity. Use RFM for segementing your email list and for your core marketing automation strategy Ecommerce brands do not segment their list well enough VIP customers are not communicated on a 1:1 basis effectively Sending emails to your entire list is a sure-fire way to crash your sender reputation and increase your SPAM count If email marketing is not accounting for at least 20 percent of revenue, you are not doing enough You only really should be sending emails to 3 groups of people: VIP customers, Highly engaged (but not purchased) and purchasers that have churned. Klaviyo is highly recommended as a marketing automation platform for ecommerce ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

David Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countries through his company, Global Regency, a sourcing and quality control service company that has sourced large volume electronics for retail chain stores such as Kmart, Target, Bunnings and Walmart. David has recently launched GlobalTQM under the Globel Regency umbrella to help eCommerce businesses, start-ups and entrepreneurs source directly from China and the Asia Pacific. This is a super interesting conversation covering topics such trademarks, the Trump-China tariff coming into effect on 15th December 2019, how to approach trade shows and the future of China, as a global AI (artificial intelligence) hub. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

On this episode, I discuss why and how the Facebook advertising platform is moving towards automation. With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines. The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale. With your product information amplified through Dynamic Creatives and your market fit tests in the audiences that you test in CBO campaigns. Listen to this episode and let me know your thoughts! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

So WHY Do People Buy from You? This was a big question I asked myself when I launched an ecommerce store having been consulting for ecommerce stores in the past. It became a huge question for me…. THERE ARE TWO CATEGORY OF REASONS TACTILE - logical, based on need, price and trust IDEALISTIC - connecting with your business' 'why', human values and what your brand 'makes consumers 'feel'. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a founder of Shopkeeper, and calls herself a ‘numbers girl’. Her talks are very practical & informative. She has been a speaker on European Seller Conference, AmafestUK, AMZSellerSummit, PrivateLabelSummit, Seller Sessions, Sellerfest Israel, and many more live and online venues, including upcoming Kevin King's live event in Texas and Global Sources Summit in Hong Kong, and also the Cross Border Summit 2019. She has given all members a whopping 6 MONTHS access to Shopkeeper. Use the code: STINGRAY180 ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Yahav Hartman is the founder and CEO of madgicx.com, a top Facebook marketing partner, that manages over $30M a month in Facebook ad spend. Over the last 7 years, Yahav has worked closely with the Facebook product growth and marketing partners teams on developing advertising and marketing technologies. Yahav also acts as CEO of Rolls-ROAS Media, where he provides strategic high-end Facebook advertising consultancy and execution for big spenders and Fortune 500 brands in ecommerce. He also does promotions for high-end fashion brands like Fendi, Armani, and Dolce. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

How did we spend $1,400 in a Facebook Ads Campaign and generate over $50,000 in a single day? Find out more on today’s episode! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores. We talk about 'Text Commerce', which is marketing with SMS and MMS. We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

You don’t want to miss today’s episode, We will be talking about TEXT COMMERCE, which is marketing with SMS and MMS. We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned! Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

If you own or work in an eCommerce business in the EU, today’s episode is a must-listen. I speak with Mastercard's Executive Vice President of Services in Europe, Milan Gauder, about SCA - Strong customer authentication (SCA) for electronic payments which will be coming into effect in September 2019. SCA is an anti-fraud measure that will affect all orders over £30 by layering in a mandatory "two-factor authentication", which will require financial institution confirmation with a password or mobile phone fingerprint authentication. The aim is to make online transactions more secure, on a par with the chip-and-PIN system required in shops. You don’t want to miss this one! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

I was recently approached by a struggling 7-figure ecommerce business with sales in the region of $350K/month rev. that dropped to $260K/month, to help diagnose their rapid 25% fall in sales and propose a turnaround. Here is what I noticed about this business and other ecommerce businesses that have had a similar drop in revenue. Their number one issue was their over-reliance on a single channel for traffic; in their case AdWords. Year over year, CPM increased and so did their spend; but their sales from the channel actually stalled. They also did not focus much attention on retention. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Xometry was founded in 2014 and has experienced rapid growth due to the company's emphasis on customer service, manufacturing expertise, and a revolutionary instant quoting platform. In 2018, Xometry acquired MakeTime, another leader in the manufacturing-on-demand industry, and now the two companies combined have the largest partner network in the industry. In January 2019, Xometry launched Xometry Supplies with the goal of simplifying the custom manufacturing supply chain and ensuring we are best serving our customer base. To support this new business venture Xometry acquired Machine Tool & Supply of Jackson, TN. With this most recent acquisition, we have facilities in Maryland, Tennessee, and Kentucky. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

In this episode, I cover the structure of Facebook ads campaigns in 2019. With CBO (Campaign Budget Optimised) campaigns becoming the defacto by September, this is the time to perfect structure. I cover, Top of Funnel Structure, Mid Funnel and Bottom of Funnel set up. We go through audience targeting and creatives. This was actually a live stream in our Facebook group here: https://www.facebook.com/groups/2136518043083214/ ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community. Mastermind Calls The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls. They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures. I will be providing full details about the group mastermind calls in the Facebook group. Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Clean Origin (https://www.cleanorigin.com/) is a direct to consumer lab-grown diamond company that has become both an industry leader in the jewellery vertical. I interviewed the founder and CEO, Alexander Weindling, about Clean Origins rapid growth since its inception in 2017. As a third generation diamondère, Alexander knows a thing or two about diamonds and tells a fantastic story about why he won't sell anything other than lab-grown. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Over the last 8 years, Jack has helped companies scale using paid ads (Facebook, Instagram, Google etc), with an accumulated ad spend of over $150 million coming through his agency. He noticed a pattern that ads with competition and virality generated more top of funnel traffic and founded a SaaS tool called vyper.io. Vyper is a platform for running giveaways, contests and referral programs. We discuss Gamification, Incentivisation, Facebook ads and Customer Life Cycles. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Mark Robinson is the founder and CEO of JustStrong, a women’s fitness apparel brand he has scaled to a multiple seven-figure a year in revenue business in just 2 years. He has also rapidly grown Just Strong’s brand ambassador program by enlisting 23,000 influencers over such a short period. Just Strong is on track to be amongst the top 10 fastest growing companies in the UK with 10X growth. Mark is a master of marketing automation - you don’t want to miss this episode! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community. Mastermind Calls The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls. They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures. I will be providing full details about the group mastermind calls in the Facebook group. Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

***REPUBLISHED*** Here's a summary of actions to take to drive 10X growth in 2019. Acquisition - The one channel strategy is over Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com, case in mind Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells, 10X Your Top of the Funnel Traffic - e.g. a YouTube channel, Video, regional TV advertising Run Flash Sales Evaluate customer feedback - get feedback from customers, customer support logs. Know what is marketing saying? Personalize your brand. Double down on your brand story and amplify ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Filip is a mechanical engineer by training that has designed, tested and built products for over 12 years now for a broad range of companies – from Fortune 500 companies to start-up product brands. He founded The Product Startup to provide a step-by-step blueprint to aspiring product creators wanting to bring their own ideas to market. Product development is NOT a straight A to B shotHis core guiding principle for product development and going to market is to iterate quickly, run small tests, repeat the tests and alter your product. He shares his DIY PRODUCT DEVELOPMENT framework on this show. An amazing guest. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

On this episode I take you through KPIs I track daily, monthly and seasonally. The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Molly is the Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that respects and empowers them to be confident, comfortable and sexy on their own terms. She shares her experience of how Black Pearl Swimwear has collaborated with local boutiques in the Metro Atlanta area and has also recently completed a 5-week pop-up installation with Macy's 'The Market' in Florida and California. We learn about the good, bad and ugly about pop-up stores. There is a lot to learn from this episode. ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

On this episode, I speak with the Founder of Family Office Club, Richard Wilson. We talk about how to raise capital from Family offices, Richard’s 7-figure marketing funnel and wealth building. ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

On today’s episode, we talk about how to use domestic manufacturers as drop ship partners for high-ticket items. High Ticket Drop Ship Model $1,000 AOV Local Suppliers Quick Shipping Do they enforce MAP (minimum advertised price) Branding Traffic: Google Ads ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

On this episode, I interview Greg Mercer, the founder of Jungle Scout, which is a data analytics tool used to reverse engineer Amazon businesses. 100 Fortune 500 companies use JungleScout and it has created 100s if not thousands of thriving Amazon businesses I have a copy of JungleScout my self on my Chrome browser It is a super interesting interview because you can now use the tool to reverse engineer supply chains - you don’t want to miss this one! Here are six things I personally learnt from Greg on this interview: Thriving businesses understand their numbers and make data-backed decisions. You can use JungleScout’s data to find the factories of top brands The unit economics of Amazon has changed - work on a cost to sales price ratio of 1:4 3rd party selling is now 60% of Amazon. The new way to source for winning products on Amazon is to find top selling products (500 units per month or more) with bad reviews (3.5 stars or less) What drives sales on Amazon are reviews and the price of products Check out JungleScout here: http://bit.ly/2G315SL ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community. Mastermind Calls The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls. They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures. I will be providing full details about the group mastermind calls in the Facebook group. Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

A follow on from yesterday's episode about Campaign Budget Optimized (CBO) campaigns. Here are a few pointers as to how you scale your CBO campaigns: If your base CBO campaign is delivering +3X ROAS and target CPA, you can increase your CBO campaign by 100-500% You could duplicate your CBO campaign Use 3-5 day history cycles for scaling Double or duplicate decent performing CBO campaigns every 3 days Try to start your new budget CBO campaign by midnight or early in the day Use automation to pause poor performing AdSets Consolidate budget if you do not have much to spend Top of Funnel CBO campaigns will drive mid and bottom funnel activity - Feed the Top of Funnel CBO Remember that Scaling is about mindset. ------------ Sections in Depesh’s 7-Figure BPM Method for Facebook Ads course cover CBO scaling in detail. Here is where to get his course: http://bit.ly/2uy1gQQ Remember that it is open until April 2nd, 2019 and then closes. ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

CBO = Campaign Budget Optimisation Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail. Here is where to get his course: http://bit.ly/2uy1gQQ Remember that it is open until April 2nd, 2019 and then closes. Facebook Ads Account Structure The Facebook Ads account structure is set up in a hierarchical order as follows: Campaign > AdSet > Ads We have typically tested at the AdSet and Ad Level So the variables at the Adset level have been: BUDGET You more granular objectives such as LP views, Add-to-Cart, InitiateCheckout, Purchase Geo, Audience, Interest/Behavior/Demographic of Target Audience, Placement and Device Targeting Conversion Optimisation Window For Ads: you manage and test all your creatives CBO Structure With the introduction of Campaign Budget Optimisation late last year, We are now able to SET budgets at the Campaign Level and Test a range of Adsets at a Campaign Level From September 2019 you will ONLY be able to set Campaign level budgets. So no ad set budget option. MACHINE LEARNING Facebook is leveraging machine learning to offer advertisers better opportunities. It is a move towards AD ACCOUNT AUTOMATION. WHAT IS WORKING NOW... Here is what you need to know on what works right now for CBO (some of these tips are courtesy of Depesh): CBO works best when you've tested audiences/ads before trying to scale Generally best with 1-day optimization at the ad set level use bigger budgets for CBO - ideally min $100 per ad set, ideally more (eg if 5 ad sets in a CBO campaign, min $500 budget) Min 2 ads, max 4 ads running - but the more ads you run, the more budget you need You can scale CBO more aggressively than ad set budgets. I've gone as wild as 500-1000% budget increases As long as audience sizes are large enough, you've tested enough and its not too late in the day - but until you're confident don't go wild Pause bad ads - ideally using rules, or manually. CBO can spend on bad ads quickly hence I prefer rules to cut ads on automation I test using normal ad sets (though from Sept 2019 this changes as CBO becomes the only way to set budgets) then move to CBO As your spends go up keep an eye on frequencies and performance, ad fatigue happens quickly at scale Group lookalikes | group interests ★ Support this podcast ★

Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017. He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce. Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business. “When we try to make things complicated, we fail” Links: Allen's official site: allenbrouwer.com Best Self Co: bestself.co ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017. He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce. Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business. “When we try to make things complicated, we fail” Links: Allen's official site: allenbrouwer.com Best Self Co: bestself.co ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

On this episode, I am joined by Marie Haynes, an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation. We talk about eCommerce SEO! As you may be aware, a LOT has changed in the world of SEO, particularly in the world of online retail. Remember when links were the holy grail of SEO and then Google went aggressive on rightfully curtailing link building spam? Now more recently, with the aid of artificial intelligence and machine learning patterns, Google has layered in E-A-T, yes E-A-T, which means that Google is now looking at website's (or shall I say, a business') Expertise, Authoritativeness and Trustworthiness. This concept is discussed in great detail in Google’s Quality Raters’ Guidelines and it likely is a huge ranking factor for many sites. If you sell online and rely on SEO traffic from non-brand name searches, LISTEN to this EPISODE - it is important! Marie Haynes is my go-to E-A-T expert. Read more about her in-depth analysis of the concept here: https://www.mariehaynes.com/eat/ ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

On today's episode, we talk with Gabby Slome, the CEO of Ollie, a New York-based subscription service dedicated to delivering the healthiest food for dogs. It launched in 2015, raising $17 million in funding in its first two years and is an 8-figure in revenue business at the time of this interview. We talk about how Ollie's founders, Randy Jimenez, Alex Douzet and Gabby Slome got it off the ground, raised funding and the growth strategies. ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to become an entrepreneur when he was inspired by a successful businessman to create his own wealth. The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, the Trey Lewellen Mastermind, was born. Trey shares lessons, tips, and tricks based on his own ecommerce experience with his members on how to build their own long-term, sustainable online businesses. ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

On today's episode, we talk with Gene Caballero, the CEO and co-founder of GreenPal which has been described as the 'Uber for lawn care.' In 2015, GreenPal was started without any technical or online business experience. They now operate in 2 states and over 50 major markets. 2018 GreenPal Rev-$15m Growth YoY-200% ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

On this episode, I cover the five core tenets of Amazon's success. This is actually based on an interview with Jeff Bezos' in 1999. Here is the video: https://youtu.be/GltlJO56S1g At the time he said that he believed that Amazon's long-term success relied on focusing obsessively enough on: Customer experience Product selection Ease of use - Digital and Physical User Experiences Low prices More information to make purchase decisions "If there's one thing Amazon.com is about, its obsessive attention to the customer experience" "What matters to me is do we provide the best customer service" "internet from smitchernet" "In the long term, there is never any misalignment between customer interests and shareholder interests" ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

On this episode, you are going to learn about the mechanics of a successful subscription commerce business from a CEO of a fast-growth digital native consumer brand in the super-niche human-grade pet food category that is doing multiple-7 figures in just 2 years of business! PetPlate makes it easy for pet parents to nourish their pets with love by delivering freshly-cooked meals made from wholesome ingredients that do not contain any by-products, rendered meats or preservatives. The meals are designed by a veterinary nutritionist for optimal nutritional balance, cooked by our talented chefs, and are pre-portioned and ready to serve. The company have been in business for 2 years and is currently pulling multiple 7-figures. It offers a convenient subscription service that automatically ships meals directly to the consumer on a regular basis. ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★

On this episode, we talk about the next obvious step to take after finding a successful product from drop shipping testing. How to your transition from the limitations of the drop shipping business model? I am joined by the founder of an Idaho based fulfilment company called DollarFulfilment, which largely caters to businesses that were previous drop shippers but now looking for more reliable domestic and international fulfilment. Here’s a summary of some important talking points over the call. The most efficient way to transition your dropshipping is to choose the right products. For low margin products, source products that weight less than 1lb and not too big - this ensures freight shipping. For higher margin products, you are able to source for heavier products but be careful about volume Air freight is the most efficient way of getting your products out of China - it will take 3-5 days to clear and arrive the US Shipping if done properly will typically take 3 weeks to clear and deliver to a U.S. warehouse Majority of DollarFulfilment’s clients are either recovering dropshippers DollarFulfilment’s clients also use drop shipping to test products and then transition as quickly as possible to fulfilling domestically 25% of DollarFulfilment’s fulfilment are international DollarFulfilment charges a flat rate $1 fee for fulfilling products for ecommerce businesses. ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★

1: Do not track Link Clicks - Use Outbound Links Instead. DEFINITIONS Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. Outbound Clicks: The metric outbound clicks measure the number of clicks leading people off Facebook-owned properties, while link clicks show clicks to destinations on or off Facebook-owned properties. If you're using an ad format that opens into a full-screen experience, such as collection or Canvas, outbound clicks may provide more insight to the performance of your ads. Unique Outbound Clicks Website View Content: The number of view content events tracked by the pixel on your website and attributed to your ads. 2: Website View Content to Outbound Clicks Ratio Super Health 7:1 Healthy 5:1 OK 3:1 Less check product, user experience, engagement onsite 3: Track Micro-Conversions not only Purchase / ATC / IC Less check product, user experience, engagement onsite ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★

On this episode, we interview the Founder of LiveGlam a beauty and make-up subscription box business that has rapidly grown to a $20M business in just 3 years by using Influencers, Referral and Affiliate Programs. A great conversation….do stay tuned! In LiveGlam's first year of business, Dhar's team grew revenue from $600 to $8 million! At the time of this interview, Dhar runs his business from his apartment. Live Glam now creates their own products, and since 2016 has gone from $8 million in revenue to $20 million this year! Dhar has a personal following of over 588K followers on Instagram and 218K on Facebook and has successfully built beauty brand LiveGlam into a subscription box service with over $20 million in revenue. LiveGlam also has its own impressive social media following of 1.2M on Instagram and 112K on Facebook. Dhar shares his incredible story and provides insights into what it takes to rapidly grow an ecommerce business. ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★

Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses. He recently published a book about PR called FREE PR. We go through a number of ways to generated PR for your online store: Positioning: Position Value User High Concept Pitch - e.g. My company is the Uber for …. Define Target Market Use Press Releases for... Product Launches Announcements Evergreen Product Reviews Remember that you are pitching a Peacock company NOT a pigeon. ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★

Here's a summary of actions to take to drive 10X growth in 2019. Acquisition - The one channel strategy is over Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com, case in mind Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells, 10X Your Top of the Funnel Traffic - e.g. a YouTube channel, Video, regional TV advertising Run Flash Sales Evaluate customer feedback - get feedback from customers, customer support logs. Know what is marketing saying? Personalize your brand. Double down on your brand story and amplify ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★

On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS. They utilized a combination of the following: Influencers Weekly email newsletters to prime up their audience They only ran a Black Friday event Paused over the Weekend And then Ran a Cyber Monday event CBD products have restricted advertising on both Facebook and Google and so their marketing options are highly limited. That being said, they have a brilliant range of products that have an extremely strong return customer rate. They also take customer experience very seriously, they dispatch all orders that arrive before 1 pm on the same day and have a dedicated and expanding customer services team. It was an incredibly successful Black Friday and Cyber Monday event. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★

On this episode, we interview a Kris Sugatan, a Facebook marketing expert that helped a women’s clothing brand generate $400k in sales with 7.14x ROAS over CYBER WEEK They executed the campaign in 4 steps 1. Hyped customers up before the actual sales. They created a landing page for the VIP customers and a messenger bot sequence. People who wanted to get an additional 10% discount during the black week had to either enter their email address or click on the image of our JSON ad. After they clicked on the messenger, they had to comment "I want in" so they subscribe to our messenger bot. Once they subscribed either by email or messenger, they were sent 2 follow up messages prior to the black weekand 2 messages during the VIP sale(which was live from Monday to Wednesday). On the first day of the sale, they made $140,000 in revenue spending only $4,000 on ads. 2. Created an event for "Black Week" by posting similar content as to in the emails and messenger bot. Since event updates are shown on the notification tab, customers were hit by us everywhere 3. During the black week, they ran Campaign Budget Optimised (CBO) Campaigns running. They split the campaigns into warm and cold audiences. 80% of budget was allocated to our warm audience (engaged with FB, IG, Website Visitors, past purchasers etc.) ROAS from the warm audience was over 10x after the entire week. For the cold audience, they dedicated 20% of their budget. It wasn't converting too well, but it was still profitable. 5x+ ROAS. They noticed that CPMs for warm audiences didn't increase as much during the whole week, but for the cold audience, it increased 2-3x. Which leads us to the preparation stage.. 4. 2 months prior to the sale they scaled up our ad spend from 20-30k/monthly to 50-60k/monthly. Their main goal was to increase the size of their warm audience and, of course, to at least breakeven (3x ROAS) or even be profitable. So by increasing the size of our warm audience, they had more people to advertise to with a lower price during the black week. Connect with Kris on sugatan.io. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com. ★ Support this podcast ★