Season 4 · Episode 40
SE4 EP40: How Death Wish Coffee Use Newsletters to Grow Customer Loyalty • Klaviyo:BOS
So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee. Will explains, Death Wish Coffee's newsletter strategy Their Monday 8 am morning emails How they only engagement with 350,000 fr
October 1, 201931m 30s
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Show Notes
So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee.
Will explains,
- Death Wish Coffee's newsletter strategy
- Their Monday 8 am morning emails
- How they only engagement with 350,000 from over 500,000 subscribers
- Huge open rates at 33%
- How Death Wish Coffee times content
- Why click rate is the most important metric in emails (pay attention to this one)
- How to talk to customers
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