Season 1 · Episode 27
EP 26: Amazon Product Advertising Masterclass with CPC Strategy w/ Rick Backus
This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail. This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid c
2X eCommerce Podcast · Kunle Campbell
July 7, 201547m 57s
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail.
This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today.
Stay tuned and be prepared to take a load of notes!
Based on this article: http://www.cpcstrategy.com/blog/2015/02/amazon-sponsored-product-vs-amazon-product-ads/
--
Rick Backus
Rick is CEO and Co-Founder of CPC Strategy - he has spent his entire professional life in the world of online retail, initially with price comparison engine PriceGrabber.com, before co-founding CPC Strategy in 2007.
Rich is a regular speaker at conferences such as IRCE, SES, MivaCon and SearchLove.
And a columnist on publications such as Search Engine Land, Internet Retailer, Mixergy and MediaPost.
★ Support this podcast ★
Topics
amazonretailecommercecpconlineretailcpcstrategyamazonproductadvertisingamazonadvertising