Season 1 · Episode 38
EP 37: 6 Steps to Help You Sell More over the Coming Holidays
How should you structure your marketing campaigns for the upcoming holiday selling season? On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for: - Black friday - friday after thanksgiving
2X eCommerce Podcast · Kunle Campbell
August 27, 201524m 38s
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Show Notes
How should you structure your marketing campaigns for the upcoming holiday selling season?
On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for:
- Black friday - friday after thanksgiving
- Super saturday - Panic Saturday is the last Saturday before Christmas
- Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay
- Boxing Day - December 26th post christmas sales in the UK/Ireland
The six areas I expand upon in this episode are:
1. Own mindshare
2. Finalise or test discount offers
3. Prep up for gifting
4. Psychology - surprise and delight
5. Gift centre - landing pages
6. Email automation
This show is brought to you by 2X Consulting Ltd
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Topics
holidaysmarketingtrafficsalesfinancechristmasoffersblackfridayfulfilmentcybermondaymarketplacesboxingdaywebsitesalesstockcontrol