This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
556 episodes — Page 12 of 12
PNR 6: The Content Marketing Predictions Show
Ta Da - The annual content marketing predictions show is here! In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014. Topics include which surprising company will start purchasing media companies and which channel marketers will be focusing on for the upcoming year.
PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House
Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.
PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads
Joe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general. Also covered in this podcast: content marketing goes full steam ahead with VC companies; Facebook pushes its ads; Google+ launches social advertising. TOM example of the week: Minnie Maud Hanff and Force Cereal.
PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again
Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising. Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network. TOM example of the week: LEGO magazine.
PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio
Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.
PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine
In this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching their showcase pages. Rants about Content ROI and Minecraft (as content marketing) included. This Old Marketing example of the week: The Furrow magazine from John Deere.