PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
December 17, 201345m 22s
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Show Notes
Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.