The Wedding Biz - Behind the Scenes of the Wedding Business

"Our industry will come back in a really good way." Andy welcomes Tara Guerard back to the show. Listen as they discuss the events she's designed since the pandemic and how they kept everyone safe. Tara also speaks about what she had done to keep busy and how guests will have to show proof of vaccination before they are allowed at her 2021 events, plus much more on this episode of The Wedding Biz. Tara is the owner of the event planning company called Tara Guerard Soiree, a full-service event planning and design company headquartered in Charleston, SC, with a second office in New York City. Tara has been in several prestigious wedding publications and published two best-selling books, Southern Weddings and Weddings. She has partnered with the luxury eco-friendly Letterpress Studio as well. Listen as Tara speaks about how her business is structured for sustainability with very little overhead and property investing instead of leasing. Tara talks about how she has her pricing set up and says that she has raised her prices for 2021 because her time is still important and her designs are worth it. Tara believes that the industry will come back in full force and stresses that it's important to stay creative and keep those creative juices flowing. She says that staying motivated and inspired is critical to creatives, and using those talents for good by helping others is a great place to start. Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [05:58] Welcome back to the show, Tara! [06:40] Tara discusses the last few events she had before and during the pandemic. [09:27] Tara speaks about what she has done personally and professionally during COVID. [10:53] Tara talks about the new bicycle baskets she has designed. [11:41] Tara says that the first event she has planned in 2021 is in May, and will have her doctor on site, and guests must show proof of vaccination. [13:42] Has anyone approached you to plan any micro weddings? [14:36] Tara shares she believes that parties and weddings will come back full force once everyone is vaccinated and the pandemic is under control. [16:55] Tara discusses how she has her business set up for sustainability. [19:31] Tara says that she has raised her prices in 2021 and doesn't think planners should lower their prices. [20:35] How do you structure your pricing? [22:09] Tara speaks about her exit strategy and when she plans on retiring. [23:37] Tara believes creatives should find a way to keep their creative juices flowing, stay motivated and inspired. [25:17] Thank you so much for being on the show! RESOURCES Find Tara: Tara Guerard Soiree Tara Guerard Episode 20 on The Wedding Biz Lettered Olive @taraguerard Instagram | Twitter | Pinterest @taraguerardsoiree Facebook Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Andy has the funny and forthcoming Ron Ben-Israel on the show today. Listen as they discuss the second season for his new show, The Big Bake, and his new venture called RBI Treats. We also talk about how the pandemic has impacted both his business and personal life, plus much more on this episode of The Wedding Biz. Ron is the Founder of Ron Ben-Israel Cakes. In addition to creating stunning and delectable cakes, he hosted the cooking competition TV show Sweet Genius from 2011 to 2013, and was a judge on Food Network's Cake Wars. He now has a new television show called The Big Bake on Food Network, Canada. Listen, as Ron discusses how the pandemic has affected his business and how he has kept himself busy and continued to create. Ron talks about his Instagram (IGTV) show called Cake Talk and how he believes it helped him exercise his creativity and get back to work. Ron also shares about his television show, the Big Bake, and talks about the judges who are on the show with him. Have you always wanted to try Ron's amazing desserts? Ron speaks about RBI Treats, the new retail division of RBI Cakes. He shares how it got started, the challenges of selling online, shipping to customers, and how much fun he had deciding what to sell and how to package it. Check out his website for RBI Treats, www.RBITreats.com, and start taste testing. Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:07] Welcome back to the show, Ron! [04:14] Ron shares he is in Toronto getting ready to film his TV show on Food Network, but they had to quarantine first. [06:25] Ron reveals the concept of the show. [08:34] Ron talks about who the other judges for the show are. [10:57] Ron says that a lot of his business expenses have continued during the pandemic, so he is trying to stay out of debt. [13:34] Ron shares what he has done since the pandemic to keep busy. [15:20] Going live on Instagram, IGTV, he hosted Cake Talk from his couch. [19:53] Ron believes that Cake Talk is a way to exercise his creativity and get ready to get back to work. [21:59] Ron discusses how RBI Treats started. [24:07] Ron talks about Shopify and how they are taking a stand on what they are allowing on their platform. [26:31] Ron shares they started on Shopify to sell their retail products and the challenge of getting their product shipped. [29:19] They ship all over the US and Puerto Rico, go to www.RBItreats.com. [32:30] Ron's show is The Big Bake, which will be on Food Network Canada. [34:29] Andy shares a story about Harriet Rose Katz, an acclaimed event planner. [36:20] Thank you for being on the show! RESOURCES Find Ron: Ron Ben-Israel Cakes RBI Treats Ron Ben-Israel Episode 48 on The Wedding Biz @RBIcakes Instagram | Twitter | Facebook Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Today, Andy's guest is Nikki Khan, the Founder of Exquisite Events, specializing in South Asian weddings out of Los Angeles and working worldwide. Listen as Nikki shares how meditation helps her stay grounded, how the pandemic has changed her perspective on time spent with family and the way they enjoy each other's company, and to never take things for granted, plus much more on this episode of The Wedding Biz. Nikki shares how she spends her days now versus how they were spent before the pandemic, the walks she takes, and how she spends time noticing the beauty of nature. Nikki also talks about the fun she had planning micro weddings for her two youngest sons, the joy she felt watching her grandkids on the dance floor, and how she took time to appreciate each moment with family. Nikki believes that smaller, more intimate weddings will be the focus in 2021, but she hopes that by 2022 the larger events will be back in full force. The weddings may be smaller, but Nikki shared she will not slash her prices. The time and effort she puts into each detail won't change; smaller is sometimes better. Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:42] Welcome back to the show, Nikki! [04:23] Nikki shares that meditation keeps her grounded and helps her immensely. [07:40] Nikki believes that meditating multiple times a day keeps you humble and gives you perspective. [09:20] Nikki speaks about how the pandemic has affected her business and her personal life. [11:34] Nikki shares about a canceled wedding one week before the event because of the COVID shutdown. [14:57] What is a day like for you now versus pre-pandemic? [18:10] Nikki has a very exciting venture coming up that they will launch in a few months. [19:09] Nikki discusses planning mico weddings for her two sons in 2020 and the joy of watching her grandkids on the dance floor and savoring each moment. [20:54] Nikki believes that initially, weddings are going to be smaller and more intimate post-pandemic. [22:51] How do you think this will affect pricing? [25:22] From a business perspective, Nikki would love the big weddings to come back, and she believes they will be in 2022. [27:37] Thank you so much for being on the show! RESOURCES Find Nikki: Exquisite Events Nikki Khan Episode 40 on The Wedding Biz @xquisiteevents Instagram | Facebook | Twitter @exquisevents Facebook | Instagram | LinkedIn Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Ceci Johnson is recognized as the founder of couture invitation design and her design studio, Ceci New York, having worked in over 40 countries, is globally renowned as the leader in luxury invitation design. Her client list reads like a who's who of A-list celebrities, royalty, international sports stars, fashion icons, dignitaries and global luxury brands. As a celebrated artist her paintings hang in private collections worldwide. Ceci's fashion-forward style and sophisticated aesthetic have lead her to be named by Tory Burch as a "Woman to Watch", and called by Anna Wintour of Vogue magazine "a favorite designer". Her work has appeared in Vogue, Harpers Bazaar, The New York Times, USA Today, InStyle, W Magazine, Town & Country and many more too numerous to mention. Listen as Ceci shares what she has been doing to stay creative during the slowdown, how she has kept busy expanding her company to include a Palm Beach presence, how she is creating the lifestyle brand she has always dreamed of and how she is now getting into fashion by collaborating with women's clothing designers and working on product launches with her art on them. Ceci believes if you set small achievable goals it will bring back your positive energy. Ceci speaks with us about expanding her business and her new IGTV series which showcases some of the rebranding work she and Ceci New York are doing for companies around the world. She shares how she is seizing this unique moment in time to set herself up for when the pandemic is over, and life and events resume, so that her company will reap the benefits of having a forward-looking vision and preparing for what people will desire in the future. Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:53] Welcome back, Ceci! [05:22] Ceci speaks about how the pandemic has impacted her business. [08:28] Ceci shares how hard it's been. [10:23] "As a creative, I miss the collaborative energy in the room." [12:05] Andy discusses a form of journaling that he started in the 90s and has resumed doing since the pandemic. [15:21] Ceci shares what she is doing to stay creative and grow her business during the slowdown. [20:13] Ceci discusses being strong for her team and finding ways to expand the path she has always been on. [21:38] Ceci takes us through the timeline as she created the lifestyle brand she has dreamed about. [23:56] Ceci talks about her collaboration designing masks with Nuage Designs. [27:07] Ceci shares she had to pick herself up from the floor, be strong, and get through because failing was not an option. [29:22] Ceci believes that you get your passion and positive energy back when you set small goals that you feel you can achieve. [31:19] Ceci speaks about rebranding herself and starting an IGTV series that shows her creative process. [34:05] Thank you so much for being on the show! RESOURCES Find Ceci: Ceci New York Ceci Johnson Episode 94 on The Wedding Biz Ceci Johnson Episode 223 on The Wedding Biz @cecijohnson Instagram | Facebook @cicinewyork Instagram | Facebook | LinkedIn Check out Ceci's IGTV @cecinewyork Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com Mentioned: Preston Bailey Episode 66 on The Wedding Biz Preston Bailey Episode 88 on The Wedding Biz Preston Bailey Episode 265 on The Wedding Biz Preston Bailey Episode 231 on The Wedding Biz

Andy welcomes Valerie Gernhauser back to The Next Level. Valerie is the Owner, Planner, and Designer with Sapphire Events working worldwide out of New Orleans. Listen as they discuss Matthew Myhrum's definition of what he does and the events Valerie has worked on with Matthew, plus much more. Matthew is the Founder of Matthew Myhrum Event Visualization, where they provide concept renderings, design drawings, and production design services for event professionals. Matthew shares that they essentially communicate design not only for his clients who are event planners and designers but also to be able to sell their concepts to their clients more effectively and help them with their design process in telling a story. Listen, as Valerie shares that for her, design isn't just decor; it involves constant innovation, and hiring Matthew allows her to show her clients exactly what the design will look like. Valerie tells a story of a wedding she worked on with Matthew to create a 360-degree presentation with a virtual reality headset and the reaction she got from her clients. Valerie discusses the small nuances and details that Matthew puts in his presentation and how these elevate the level of reality for the client. Valerie also speaks about the importance of lighting and how it can be manipulated in Matthew's presentation to create the look that will be achieved with her design. Valerie believes that in time Matthew will figure out how to add taste and smell to his presentations to elevate the client's experience. Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [00:56] Welcome back to the show, Valerie! [02:44] Valerie speaks about how Matthew defines what it is he does. [04:30] Valerie shares that design isn't just decor for her, and it involves constant innovation. [05:25] What percentage of time do you hire someone like Matthew? [06:32] Valerie discusses how she works and how she does nothing unless she is under contract. [08:54] Valerie shares about working with Matthew using a VR headset so the client can visualize the experience. [11:54] Valerie discusses setting up the presentation for the clients. [14:03] Valerie speaks about the things you can design to set the ambiance and how lighting is an integral part. [15:31] Andy shares the details that can be put in these interactive presentations. [16:33] Valerie talks about how Matthew nails the little nuances that elevate the level of reality in his visual presentations. [17:31] Thank you so much for helping today! This Week's Guest Co-Host, Valerie Gernhauser - Owner, Planner, Designer with Sapphire Events Sapphire Events Valerie Gernhauser Episode 19 on The Wedding Biz @sapphireeventsweddings Facebook @sapphireevents Instagram | Pinterest Find Matthew: Matthew Myhrum Event Visualization Unreal Engine @matthew.myhrum Facebook @mmyhrum Instagram | Twitter Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"Design is about making things either work properly or better and to bring purpose and direction to chaos." Listen as Andy and his guest Matthew Myhrum discuss his company, what they do, and how he got interested in creative visualization. Matthew also speaks about his background in set and video design for theater and working with Preston Bailey, plus much more on this episode of The Wedding Biz. Matthew is the Founder of Matthew Myhrum Event Visualization, where they provide concept renderings, design drawings, and production design services for event professionals. Matthew shares that they essentially communicate design not only for his clients who are event planners and designers but also to be able to sell their concepts to their clients more effectively and help them with their design process in telling a story. Listen, as Matthew, his process from the first meeting with the designer to the actual event, and the benefit designers get from hiring him to do renderings of the events. Matthew believes that everyone should have the ability to take risks creatively, but it's important to have a way to test that risk properly. Matthew shares how the technology behind video games allows him to show the same detail, pick and choose backgrounds, add people, and change the lighting on his presentations to understand better what the event will look like. Technology is changing, and Matthew believes that he has to use all the tools available to stay competitive and keep his business growing. Do you need some tips on handling stress during this crazy year? Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. You will also discover more about the man behind the magic as Preston reveals how his focus on personal growth has been the root of his professional success. You will have the opportunity for him to answer your questions along the way, plus Preston will invite to the show many of the star celebrities he has worked with in the past. Check out The Wedding Biz Network for Preston's new show and Sean Low's show, The Business of Being Creative. See you there. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:06] Welcome to the show, Matthew! [02:20] Matthew describes what he does in the most abstract of terms. [04:14] Matthew discusses training as a set designer and video designer for theater. [06:42] Matthew speaks about working with Preston Bailey and what he learned. [08:25] "Design is the point at which order and chaos sit down and have a cup of coffee." [11:19] Matthew believes that there needs to be as many people as possible with the intent to figure out how something can be different and better. [12:15] Matthew describes his process from the first meeting with a designer to the final product. [14:01] When it comes down to logistics, Matthew is there asking for all the puzzle pieces so he can assemble them. [17:30] Matthew shares the designer's benefit for him to show them what their idea looks like. [21:03] Matthew believes that everyone should be able to take creative risks, but you should also have a way to test that creative risk properly. [22:22] What kind of immersive element can you show with your renderings? [25:20] Matthew discusses how lighting can create a moment of magic during an event. [27:58] Matthew shares about the virtual concerts, virtual and extended reality worlds Fortnite has created. [30:50] Matthew speaks about the Unreal Engine by the creators of Fortnite. [32:20] Matthew explains how this technology is helping him when he presents to clients. [35:29] Being able, in a rendering, to switch things around in the space is much more visually intuitive. [39:48] Matthew talks about how the things that are possible in a video game are now possible to do with presentations. [42:33] Matthew believes that technology is always changing, and it's necessary to know how to use these tools to stay competitive. [44:25] Always think more about the experience you want to create, not about how you go about getting it. [45:19] Thank you for being on the show! RESOURCES Find Matthew: Matthew Myhrum Event Visualization Unreal Engine @matthew.myhrum Facebook @mmyhrum Instagram | Twitter Videos Madison Venue Walkthrough Unreal Engine Interactive Event Walkthrough Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode

Andy welcomes Sean Low back to the show. Sean is the owner of the consulting firm The Business of Being Creative, which focuses on providing practical advice to those in the business of being creative. He also has a podcast on The Wedding Biz Network called The Business of Being Creative. Listen as they discuss Marianne Bennett, the Founder and CEO of Element Music, a highly successful music and entertainment company in the event industry out of New York City. Sean speaks about Marianne's understanding of the difference between "custom" and "personal," her storytelling abilities, and how she takes a client's story and gives it back after adding her vision. Sean loves the fact that Marianne states that it isn't just about enjoying the entertainment; it's about the experience. Marianne believes that you have to be creative with your company's business side, and Sean agrees 100% with her view on combining the business and creative aspects to keep the company balanced. Marianne says you can love business and still be a great creative. Don't forget to listen to Andy's other podcast, The Music Makers. It's behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone's podcast app or visiting www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:16] Welcome back to the show, Sean! [03:05] Sean speaks about Marianne's understanding of the difference between custom and personal. [05:29] Sean says that Marianne is a storyteller, and her job is to take that story and give it back through her vision. [08:41] Sean loves the fact that it's not just about enjoying the entertainment; it's about the experience. [11:28] Sean discusses Marianne's views on being creative in the business of your company. [14:27] Thank you so much for being on the show! This Week's Guest Co-Host, Sean Low, Founder and President of The Business of Being Creative LLC. Sean Low Episode 41 on The Wedding Biz Sean Low Episode 248 on The Wedding Biz The Business of Being Creative LLC Email Sean: [email protected] Sean:@seanlow1 Twitter | Instagram Find Marianne: Element Music @elementmusicnyc Instagram | Facebook | YouTube Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!

"I love creating an amazing soundtrack for a ceremony." Listen as Andy and his guest Marianne Bennett, the Founder, and CEO of Element Music, a very successful music and entertainment company in the event industry out of New York City, discusses why she believes that music should be scored to tell a story, how someone at the top of the industry handles her business and brings creativity to what she does plus much more on this episode of The Wedding Biz. Marianne shares how she gets to know her clients and discovers the music that makes them feel something. She says that knowing a client's favorite songs isn't enough; you need to know how they want to feel during the event. Marianne also takes us through her interview process when she meets clients for the first time to determine their relationship with music. Listen, as Marianne discusses why she believes that music should score a ceremony, as well as other segments of the celebration, and tell the story of the couple at their wedding. The decor, along with the music, set the tone for an event and make the experience special for the guests from the minute they walk in the door. Marianne also describes what she thinks is the hardest part of what she does overall. Marianne believes it is possible to love the business side and still be an amazing creative. To balance both, you need to learn to look at business creatively and marry the two together because you can't be a successful creative if you don't make sure business is being taken care of. Don't forget to listen to Andy's other podcast, The Music Makers. It's behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone's podcast app or visiting www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:55] Welcome to the show, Marianne! [03:25] Marianne shares when she first started writing and creating music. [05:26] Marianne speaks about being exposed to big names at CBS Records when she was hired as a mail clerk. [07:00] She was offered an opportunity to work with CBS Records as an artist but turned it down. [09:54] Marianne gives her definition of producing music. [12:10] Marianne shares what she learned by working with Hank Lane Music and Starlight Orchestra. [14:09] It's not just about the band; it's about connecting with the audience. [16:10] Marianne speaks about what she does to get to know her clients. [18:35] Knowing a client's favorite songs is not enough; you need to know how they want to feel. [19:09] Marianne discusses her process when meeting with a client the first time and finding out their relationship with music. [21:27] Marianne says that when you really understand a person, you can bring them into your creative process. [23:21] Marianne shares what she has learned during the pandemic and working remotely. [25:32] Marianne believes that music should score a ceremony. [27:14] Mariane speaks about what she means by the music should be scored to tell their story. [28:46] "I love creating an amazing soundtrack for a ceremony." [31:16] The important thing to know about music is that you need to choose the music that makes the client feel something. [32:22] How do you look at the cocktail hour musically? [34:32] Marianne believes that music and decor set a tone immediately when guests are walking in. [37:59] How do you handle the music for dinner? [40:06] Marianne chats about how she produces the music to get people on the dance floor. [42:55] Marianne says that just because you like to sing a song doesn't mean it's great to dance to. [43:39] What's the hardest part of what you do overall? [46:18] Marianne discusses how she balances her creative side with the business side of her company. [48:42] Marianne believes you can love business and still be a great creative. [51:31] Thank you so much for being on the show! RESOURCES Find Marianne: Element Music @elementmusicnyc Instagram | Facebook | YouTube VIDEO LINKS: Element Music Commercial Element Music Medley Summer in the City Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues! Mentioned: Preston Bailey Episode 66 on The Wedding Biz Preston Bailey Episode 88 on The Wedding Biz Preston Bailey Episode 265 on The Wedding Biz Preston Bailey Episode 321 on The Wedding Biz Bryan Rafanelli Episode 84 on The Wedding Biz Bryan Rafanelli Episode 247 on The Wedding Biz David Stark Episode 111 on The Wedding Biz David Stark Episode 132

Andy is excited for this special episode with floral and event designer Preston Bailey. Listen as they discuss how Preston is handling the pandemic both personally and professionally, what he's learned about himself, and how he's using the slow down to further his path both personally and in the industry. Preston also has a big announcement he is sharing with us, plus much more on this episode of The Wedding Biz. Preston shares how he is handling the pandemic and what he has learned during 2020. Preston discusses how he thinks the event industry will change once the pandemic has been eradicated. He believes that event professionals will need to become better salespeople because consumers will want more value for their money. Preston is hosting his own podcast called Stop and Smell the Roses! Listen as he shares why this is a dream come true and the content listeners can expect to hear. Preston also speaks about his segment called Dear Preston, where he will answer listeners' questions live on air. His podcast will air every other Thursday starting January 14th on The Wedding Biz Network. See you there! Don't forget to listen to Andy's new podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or visiting www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [02:06] Welcome back to the show, Preston! [02:48] Preston shares how the pandemic has affected him. [04:12] Preston has learned that the only certainty is that nothing is certain. [05:00] How has the pandemic impacted your business? [06:58] Preston believes that once they have eradicated the pandemic, the event industry will be different. [09:05] Preston speaks about pricing post-pandemic and learning to be better salespeople. [11:35] The big announcement is that Preston Bailey will host his podcast! [12:02] Preston discusses why this is a dream come true for him. [14:56] What can the listeners expect to hear about on your podcast? [17:28] Preston shares what listeners can ask during his Dear Preston segment. [18:21] Andy shares how you can leave Preston a voicemail question. [19:24] Starting January 14th, the podcast will air every other Thursday. [21:19] Thank you for listening! Find Preston: Preston Bailey Stop and Smell the Roses Podcast @prestonbailey Instagram | Pinterest @prestonbaileyonline Facebook Preston Bailey Episode 66 on The Wedding Biz Preston Bailey Episode 88 on The Wedding Biz Preston Bailey Episode 265 on The Wedding Biz Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz http://www.themusicmakers.com http://www.theweddingbiznetwork.com Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Are you ready for something a little different? Andy is being interviewed by his good friend Jennifer Stein, the Co-Founder and Editor-in-Chief of Destination I Do Magazine. Listen, as Andy gets a little personal and allows us to see a side of him that maybe we've never seen before as they discuss the craziness that was the year 2020, what he wants to change in the future and the plans he has for 2021 all on this episode of The Wedding Biz. Andy shares how the pandemic has affected his life professionally in both negative and positive ways. He talks about the biggest thing he has learned during 2020, launching The Wedding Biz Network, a new podcast he launched called The Music Makers, and some exciting things that will be announced on The Next Level on Wednesday, January 6th. Congratulations, Andy, on your New Year's Eve engagement! Listen as he shares the amazing things that have happened in his personal life since the quarantine at home orders and how this last year has changed his outlook on life both personally and professionally. If you want to get to know Andy a little better, you don't want to miss this one of a kind episode. Don't forget to listen to Andy's other podcast, The Music Makers. It's behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone's podcast app or visiting www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:43] Welcome back to the show, Jennifer! [03:07] Jennifer shares what the holidays looked like for her. [03:58] Andy speaks about having his family close for the holidays. [06:16] Andy discusses what was going on with Kushner Entertainment before the pandemic set in. [09:29] What was it about your partnership with your music business partner that gave you back your passion for the work? [11:45] Andy shares how working with Sean Low has helped him with his companies. [13:05] Andy talks about the impact of the pandemic on his business. [15:31] What's the biggest thing you have learned this year? [16:43] Andy speaks about how The Wedding Biz has worked with the pandemic. [18:38] Andy announces a new show launching on The Wedding Biz Network in the new year. [21:15] Andy says that the network has been on his mind for a while, but the extra time he's had during the pandemic has allowed this to become a reality. [23:31] Do you feel like good things have come out of this health crisis? [25:50] Andy discusses how the pandemic has affected his personal life. [27:32] Andy shares that he just got engaged on New Year's Eve!! [29:37] Has this experience of 2020 fundamentally changed your outlook on life? [32:37] Jennifer agrees with Andy that Joe Biden, and his administration, is the right person for the country right now. [34:40] Andy believes that, for the most part, the event industry will come back full force once this pandemic is over. [37:13] Jennifer, thank you for coming on the show! RESOURCES Find Jennifer: Jennifer Stein Episode 145 on The Wedding Biz Destination I Do Magazine Destination I Do Blog Facebook Instagram | Twitter Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Music Makers Podcast Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

On today's show we hear from Ines and Veronica of Ines Di Santo, a bridal and evening gown couture dress designer. We learn how Ines grew up with the deep creative passion to having her business now. Show Highlights: Where the passion got ignited Ines tells her incredible and unique story about growing up including her traumatic move from Buenos Aires to Toronto Ines's biggest dream in her life was to have a daughter and she is the passion of Ines's life Ines first wedding dress she made and how she obtained her first sewing machine How Ines convinced a bank for a loan for her first fashion show Veronica growing up in the industry with her mother Veronica's passion first being in film before it became couture gowns What Veronica's roll evolved from, was when she started helping her mother, to what it is now How Ines got the exclusive on materials How Ines got distribution Weddings gowns are memories The importance of choosing a gown for your personality Some details on the technique of designing the dresses About the team and what they do for the company How they maintain happiness The future and a look into it Connect with Ines and Veronica: Ines DiSanto Website Ines DiSanto on Instagram Ines DiSanto on Facebook Ines DiSanto on Pinterest Other Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino

"If you see an opportunity, even if you don't succeed, it's a learning process. There is no such thing as failure." Listen as Andy and his guest Tony Crespo discuss him being a drummer for a Salsa band for fourteen years, his grandfather growing roses in Ecuador, and how that shaped what he does today, plus much more on this episode of The Wedding Biz. Tony is the Co-Founder of FMI Farms, a national floral wholesaler that innovatively offers a web-based marketplace for florists and event planners. They exclusively carry luxury quality that either ship farm direct or they offer a repacking service out of their facility in Miami, Florida. FMI Farms website has over 20,000 line items of flowers from all over the world, including other distributors in Miami and for next day delivery. Tony shares how the values that his father and grandfather instilled in him have directed his path, how his definition of success has changed over the years, and his journey to being a distributor for other growers. Tony discusses how he and his brother developed the marketplace with inspiration from a company in Holland while being modeled after Amazon. Listen as Tony talks about what he learned from the recession of 2008 that helped him trim his business down during the pandemic. He shares how the sales from Mother's day stopped them in their tracks and made him realize that the pandemic might not be as big of a disaster as they expected. Don't forget to listen to Andy's other podcast, The Music Makers. It's behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone's podcast app or visiting www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:07] Welcome to the show, Tony! [04:31] Tony shares how his grandfather started growing roses in Ecuador. [06:40] Tony speaks about how working with his grandfather shaped who he is today. [07:57] What are some values your father and grandfather had that resonate with you? [09:44] Every stage and every venture isn't always about financial success. [12:02] Tony shares how his definition of success has changed over the years. [13:35] Tony discusses his journey to being a distributor for other growers. [15:56] Tony talks about how they created their amazing marketplace website. [18:11] They partnered with a website designer to model their marketplace around what companies like Amazon do but for floral designers and event planners. [19:48] Lowering overhead to the absolute minimum is the idea around the marketplace. [22:52] Tony shares some tips for ordering through distributors. [26:16] What did you learn during the 2008 recession about running a business? [29:18] Tony speaks about how his partner kept them very aware of what they needed to do to keep the business running. [30:50] Tony shares how the pandemic has affected their business and what they did to stay ahead. [34:28] Tony talks about how Mother's day was a huge day for the floral industry, even during a pandemic. [36:16] Tony speaks about his blog and Tuesdays With Tony. [37:54] Thank you for being on the show! RESOURCES Find Tony: FMI Farms FMI Farms Product Listing @fmifarms Instagram | Facebook | Twitter | Pinterest Tuesdays with Tony Blog Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Andy welcomes Carrie Goldberg back to The Next Level. Carrie is the Digital Travel & Weddings Editor at Harpers Bazaar, where she oversees all things bridal, weddings, and travel for HarpersBazaar.com. Listen as they discuss how who has the most input in weddings has changed, why Alex doesn't advertise and how he maintains his client's privacy by taking people's phones at high-profile events, plus much more. Alex is the Managing Director of Fait Accompli out of London, which organizes, plans and designs spectacular events worldwide from A-list to Royal weddings. He is also responsible for the wedding celebration of Ellie Goulding and weddings for the Royal family, including Prince William and Katherine the Duke and Duchess of Cambridge, and Prince Harry and Megan the Duke and Duchess of Sussex. Listen as Carrie speaks about the weddings Alex designs, the glamping wedding he planned on the grounds of a medieval castle, and how his discretion has earned him the high-profile weddings others seek. They discuss the challenge of keeping guests engaged, with or without their phones, and how 2020 has shown where people place their worth in business and life. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [00:59] Welcome back to the show, Carrie! [01:45] Carrie speaks about the weddings that Alex designs. [03:06] Carrie shares how things have changed when giving input into a wedding. [05:44] Carrie discusses the wedding Alex orchestrated where the wedding party and guests were glamping on the grounds of a medieval castle. [08:16] Carrie chats about discretion and how putting yourself out there is the last thing you should do if you want the high-profile weddings. [09:47] All of Alex's clients come from word of mouth or referrals...he doesn't need to advertise. [12:46] Carrie shares her view on checking in phones at events and how much more engaged they are without the distraction. [15:04] Carrie talks about how Alex addresses the challenge of keeping people engaged in the experience when they have their phones. [16:45] Carrie discusses how the experience of 2020 shows where people place their worth. [18:53] They speak about work-life balance and how it's been a struggle in the industry. [20:05] Thank you for being on the show! This Week's Guest Co-Host, Carrie Goldberg. Digital Travel and Weddings Editor at Harper's Bazaar Carrie Goldberg Carrie Goldberg Episode 186 on The Wedding Biz Email @carrielauren Instagram | Twitter @harperbazaarus Instagram Harper's Bazaar Find Alex: Alex Fitzgibbons Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"Our interests are totally aligned with our clients, to make sure their wedding is the best it can possibly be." Listen as Andy and his guest Alex Fitzgibbon discuss how he got involved in the event industry, his journey to Fait Accompli, why he feels his work there is about finding and expressing the life and soul of weddings he orchestrates, plus much more on this episode of The Wedding Biz. Alex is the Managing Director of Fait Accompli out of London, which organizes plans and designs spectacular events worldwide for A-list clients and Royal weddings. He orchestrated one of Vogue's top listed weddings of 2019, and was also responsible for the wedding celebration of Ellie Goulding and weddings for the Royal family, including Prince William and Katherine the Duke and Duchess of Cambridge, and Prince Harry and Megan the Duke and Duchess of Sussex. Alex discusses his understanding of what a client wants and how he finds his inspiration when planning the event. Alex shares a story of one of his favorite weddings last year, his design philosophy, and the challenges of orchestrating a very large event. He also speaks about how he keeps high-profile weddings private by taking away the guests' phones, which also allows them to engage with others more freely. Listen as Alex talks about balancing the business side of his company and the artistic side, how he puts together a team for each event, and how he has kept his business successful over the years. Alex shares that one of his favorite things about the event industry is the degree to which you get to know your clients and how exciting that is for him. Don't forget to listen to Andy's other podcast, The Music Makers. It's behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone's podcast app or by going to www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:15] Welcome to the show, Alex! [04:42] Alex shares a charity he supports called Child Bereavement and the fundraiser he took part in. [06:42] Alex speaks about what he learned about himself during the event. [07:57] Alex discusses his background and how he got involved in the event industry. [10:38] Are you adrenaline-driven in your personal life? In business? [12:10] Alex shares planning the wedding celebrations for Royalty. [13:55] Alex discusses his process, understanding what the client wants, and how he gets his inspiration. [16:03] Alex talks about where he meets with clients, how he gets the information from them, and how the process has changed in the last decade. [20:04] Alex shares a story about one of his favorite weddings, his design, and the challenges of orchestrating a large wedding. [23:19] Alex discusses how difficult it is to keep a high-profile event private when guests have easy access to their phones and social media. [25:41] Alex says that when you take people's phones away at an event, they can better engage with people. [27:06] What are some techniques you use to keep the guests engaged? [29:48] Alex speaks about how he views the pressure of orchestrating a Royal wedding. [31:35] Alex shares how he balances the business side of his company with the artistic side. [33:07] How do you put together a team for each event? [37:20] Alex discusses how he has evolved and kept his company successful over the years. [40:16] One of Alex's favorite things about the business is the degree to which you get to know your clients. [41:12] Thank you so much for being on the show! RESOURCES Find Alex: Alex Fitzgibbons Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com Mentioned Rob Van Helden Episode 304 on The Wedding Biz

Andy welcomes Jennifer Stein back to The Next Level. Jennifer is the Co-Founder and Editor-in-Chief of Destination I Do Magazine, which can be found at newsstands in all fifty states and twelve countries. She also publishes a daily blog, consults, custom publishes, and has a podcast called CONFETTI. Majeda Bisharat and Sewar of MY Event Design, based in Jordan, cover events across the Middle East and Europe. MY Event Design is a full-fledged luxury event design, planning, and management company that has designed and planned events for influential figures in various industries and members of the Royal family. Jennifer discusses the natural gifts that she believes people in the event industry are blessed with, how Majeda gets her inspiration from everywhere, and how great it is that Majeda and Sewar have a multigenerational approach to events that have served them well. Jennifer also talks about what Majeda said about Sewar's engagement party. Listen as Jennifer shares how vulnerable and upfront Majeda was when she said she is in a state of confusion when it comes to dealing with the pandemic and how she took that confusion and turned it into a new company called MY Tablescape so that everyone can rent the luxurious accessories they need to make any occasion special. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [00:53] Welcome back to the show, Jennifer! [02:41] Jennifer believes that there are many natural gifts given to people in the event industry, and Majeda and Sewar are two of the greats. [03:56] Majeda is inspired by many things, places, and people. [05:56] Jennifer discusses the multigenerational approach that Majeda and Sewar have, making them a powerful force. [09:27] Jennifer speaks about what Majeda said was her favorite event she had ever done. [11:40] Jennifer chats about what she has heard creative partners say about working with some planners. [13:07] Jennifer talks about how Majeda shared that she is in a place of feeling confused with the pandemic. [14:18] Jennifer speaks about Majeda and Sewar's new company, MY Tablescape. [16:54] Jennifer, thank you so much for being on the show! This Week's Guest Co-Host, Jennifer Stein Co-Founder and Editor-in-Chief of Destination I Do Magazine Destination I Do Magazine Destination I Do Blog Jennifer Stein Episode 145 on the Wedding Biz Facebook Instagram | Twitter Find Majeda & Sewar MY Event Design @myeventdesign Instagram | Pinterest | Vimeo @majedakassirbisharat Instagram | Facebook MY Tablescape @myevententertainment Instagram Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"Majeda's vision has no boundaries, so why should we as a company?" Listen as Andy and his guests Majeda & Sewar Bisharat with MY Event Design, based in Amman Jordan and working all over the world, discuss Majeda's passion for fashion and the transition to event design and how Sewar wanted to get experience in the corporate world before she joined her mother's company plus much more on this episode of The Wedding Biz. MY Event Design is a full-fledged luxury event design, planning, and management company founded by Majeda Bisharat and her two daughters Maysam and Sewar, covering events across the Middle East and Europe. In addition to weddings, engagements, corporate events, and other special events, MY event design has designed and planned events for influential figures in various industries and members of the Royal family. Listen as Majeda and Sewar discuss why they feel they are a strong team, their roles in the company, and their process from start to finish with their clients. Majeda shares a story about an event she is very proud of and some challenges she has faced at her events. They also chat about interior design, their entertainment booking agency, and the need for multiple income streams during the pandemic. Majeda and Sewar share how the pandemic has affected them personally and professionally and what they believe the event industry will look like in the coming months. Listen as these amazing women share their insights from Jordan. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:21] Welcome to the show, Majeda & Sewar! [03:41] Majeda discusses going to fashion design school in Italy and putting on fashion shows when she returned to Jordan. [05:26] Majeda shares how she transitioned from fashion design into event planning and design. [07:15] Majeda believes that there is a direct correlation between the various fashion weeks, around the world, and event design. [08:26] She talks about where she finds inspiration for her designs. [10:49] Sewar discusses growing up in an environment where creativity and art were encouraged. [11:35] Sewar shares what she learned in the oil and gas industry that has helped her in MY Event Design. [13:53] She was happy to work in a different industry to gain knowledge and experience before joining her mother's company. [15:42] Sewar and Majeda believe they are a strong team also because they each understand a different generation. [17:00] Sewar, what is your role in the company versus Majeda, and do they overlap? [20:08] Majeda and Sewar share their process from the client's first contact through the end of the event. [22:30] Majeda shares a story about an event she is the proudest of. [25:34] Majeda discusses some big challenges she has had at her events. [27:33] They talk about the store they have with luxurious home interior decor. [30:17] Personalized branding is part of the service with their clients. [31:14] Majeda shares how the pandemic has affected her professionally and personally. [32:20] Sewar says that in Jordan the pandemic is getting worse and they are going into another shut down as you listen to this episode. [33:19] Sewar discusses MY Tablescape, the new service they offer. [34:10] They have an entertainment booking agency called MY Entertainment. [36:07] Sewar speaks about what she believes the event industry will look like next year. [37:19] Majeda thinks that weddings will be smaller because they can control it and talk to everyone. [39:18] Thank you both for being on the show! RESOURCES Find Majeda & Sewar MY Event Design @myeventdesign Instagram | Pinterest | Vimeo @majedakassirbisharat Instagram | Facebook MY Tablescape @myevententertainment Instagram Vimeo - Circus Of Love Vimeo - Circus Of Love - Making Of Vimeo - Phantom Of The Opera Vimeo - Vertical Garden Vimeo - EY - Innovation Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com Mentioned Wendy Elliot-Khoury Episode 252 on The Wedding Biz

Andy's guest co-host today is Julie Savage. Julie is the Founder and Creative Director of Strawberry Milk Events, who has planned and designed celebrations worldwide. Listen as they discuss how impressive it was that Caleb launched his business at 16 and filmed 40 weddings his first year, and his insights into developing relationships with his creative partners, plus much more on this episode of The Next Level. Caleb is a brilliant filmmaker and the owner of East West Production, a full-service event filmmaking company with award-winning coverage. Caleb's work has been showcased in publications such as People's Magazine, particularly for shooting Nick Jonas and Priyanka Chopra's wedding. He has also been featured in Vogue, Martha Stewart Weddings, Brides Magazine, and Harpers Bazaar named Caleb as one of the world's top filmmakers. Julie discusses how she matches her clients with creative partners like Caleb, the process they go through from there, and how it's a learning curve to know that you are not the right person for everyone and that Caleb seemed to learn that much earlier in his career than most. Andy and Julie share how Caleb writes a storyline, to follow when editing, and how he believes when working commercially, it's not about the product as much as it is about the emotion behind the product and how to make that happen in a minute or less. Julie speaks about Caleb's genuine team player attitude and how he is known for always helping creative partners where he can and how that keeps him top of mind when recommending a filmmaker to clients. Don't forget to listen to Andy's other podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or visiting www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [00:55] Welcome to the show, Julie! [01:58] Julie shares how impressive it was that Caleb launched his business at age 16. [02:47] Julie discusses working with creative partners and how they reach out to them and then pass that information on to the clients. [03:53] Julie talks about matching their clients with creative partners. [04:45] Julie believes that it's a learning curve to know that you are not right for everyone. [05:26] Julie speaks about Caleb's view on scaling and how it keeps him true to who he is. [06:46] What separates Caleb from the rest is that he writes a storyline to follow when filming and editing. [07:57] They discuss how Caleb captures the emotional aspect of the story in a minute during his commercial shoots. [10:38] Julie shares how Caleb sends out reels of the events the next day to the creative partners. [12:00] Julie discusses how Caleb takes care of creative partners and develops relationships with them. [13:54] Caleb is a team player and has a genuine attitude, which goes a long way, especially at a destination event. [16:01] Julie and Andy speak about everything involved when Caleb did Nick Jonas and Priyanka Chopra's wedding with a week's notice. [18:20] Thank you for being on the show! This Week's Guest Co-Host, Julie Savage, Founder and Creative Director of Strawberry Milk Events Strawberry Milk Events @strawberrymilkevents Instagram | Facebook | Pinterest Find Caleb: East West Films @eastwestfilms Instagram @calebjordanlee Instagram Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!

"I resonate with the client that wants to make you a part of their family throughout the wedding weekend." Listen as Andy and his guest Caleb Jordan Lee discuss his early passion for travel and filmmaking, Caleb starting his LLC at sixteen and why he decided to film weddings, plus much more on this episode of The Wedding Biz. Caleb is a brilliant filmmaker and the owner of East West Production, a full-service event filmmaking company with award-winning coverage. Caleb's work has been showcased in publications such as People's Magazine, particularly for shooting Nick Jonas and Priyanka Chopra's wedding. He has also been featured in Vogue, Martha Stewart Weddings, Brides Magazine, and Harpers Bazaar named Caleb as one of the world's top filmmakers. Caleb speaks about his first year in business and how his sister's wedding was the catalyst for his business boom. Caleb speaks about how important he feels relationships are, with the creative partners and planners, and how he works with the planners to create the best product. Listen, as Caleb shares a story about Nick Jonas and Priyanka Chopra's wedding and how iconic his shot of her walking down the aisle with her 70 foot train was. Caleb also discusses how he and his team edit and how everything plays a part in getting the perfect film for his clients. Caleb shares the work he does commercially and how he brings emotion to each small snippet. Caleb talks about the challenges he faces when telling a client's story, his perspective on social media, the equipment he uses, and how he keeps up with the constant technology change. Caleb started as a teenager and has been in the industry for over ten years. His is a success story you don't want to miss! SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:30] Welcome to the show, Caleb! [03:07] Caleb shares where he grew up and how he ended up back in the area. [03:57] Caleb speaks about how family values have shaped the man he is today. [05:10] Did you have an early passion for travel and filmmaking? [07:26] Caleb talks about where the idea of filming weddings came from. [08:49] He shares how his business boomed after he filmed his sister's wedding when he was just sixteen. [12:33] Caleb discusses his process and how it's all about his relationships with planners. [14:36] Caleb speaks about how he works with the planners when getting to know the clients. [16:21] Caleb shares about some standout events he has done throughout the years. [18:21] Caleb discusses the experience he had when filming Nick Jonas and Priyanka Chopra's wedding. [21:30] He speaks about catching her walking down the aisle with a 70' train and how iconic it was. [24:49] Caleb talks about how he and his team edit film. [25:51] Caleb discusses the work he does commercially and how he brings emotion into each product. [28:30] Putting together a reel of his work is the hardest thing Caleb does; trying to put all the parts together to create a story. [29:18] What are the challenges you face when you tell a story? [33:24] Caleb discusses how he views the business side of his company. [36:17] Caleb shares his perspective on social media and he uses it in his business. [38:55] What equipment do you use, and how do you handle the constant changes with technology? [40:52] Caleb feels successful if he can bring other people up with him. [42:12] Thank you so much for being on the show! RESOURCES Find Caleb: East West Films @eastwestfilms Instagram @calebjordanlee Instagram Vimeo Links Reel Lake Como, Italy Amanzoe, Greece Mallorca, Spain St. Barths Château de Vaux-le-Vicomte Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues! Mentioned Jose Villa Episode 228 on The Wedding Biz Jose Villa Episode 235 on The Wedding Biz Bryan Rafanelli Episode 84 on The Wedding Biz Bryan Rafanelli Episode 247 on The Wedding Biz David Stark Episode 111 on The Wedding Biz David Stark Episode 132 on The Wedding Biz David Stark Episode 242 on The Wedding Biz

Andy's guest co-host today is Jennifer Stein, the Co-Founder and Editor-in-Chief at Destination I Do Magazine, which can be found in newsstands in all 50 states and 12 countries. She also has a wonderful daily online blog, consults, and custom publishes. Listen as they discuss Morgan's view on elopement weddings, smaller events, and whether that trend will continue going forward, plus much more on this episode of The Next Level. Morgan first began by founding Moana Events and Belle Destination Events and then created another element by adding Modern Elopement, for which she is the CEO and Creative Director. Morgan has been called the elopement expert by Destination I Do Magazine and is a planner who started in the elopement brand back in 2015 when she saw a trend for smaller weddings happening, and with COVID, the concept has exploded. Listen as Jennifer discusses working with Morgan and the spread they did for Destination I Do Magazine. Jennifer talks about Morgan shifting her business to serve those needing smaller weddings and how she wanted to create something where the expectation met the revenue. Jennifer believes that smaller weddings are a trend that will continue even post-COVID. With people rethinking where they spend their money, the large, lavish wedding sometimes isn't as important as having a little extra for something else like buying a house. Don't forget to listen to Andy's other podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or visiting www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:06] Welcome back to the show, Jennifer! [02:07] Jennifer discusses working with Morgan and the Modern Elopement brand and the feature they did in Destination I Do magazine. [05:42] Jennifer speaks about Morgan recognizing the shift in her business and changing her business model to serve the smaller wedding. [07:24] Jennifer discusses the expectation of a client and how Morgan is meeting them. [08:47] Jennifer talks about doing the smaller events but still leaving time for the high profile larger events. [10:23] Do you think the trend for smaller weddings will continue? [13:02] Jennifer believes the pandemic has concentrated the desire for smaller weddings out of necessity, but that they are here to stay. [14:55] Jennifer says people are rethinking where they are spending their money. [16:12] They believe people will think twice before traveling. [18:39] Thank you so much for being on the show! This Week's Guest Co-Host, Jennifer Stein, the Co-Founder and Editor-in-Chief at Destination I Do Magazine Destination I Do Magazine Destination I Do Blog Jennifer Stein on the Wedding Biz Facebook Instagram | Twitter Find Morgan: Modern Elopement Moana Belle @morganmchilds Instagram Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com Mentioned: Matt Porteous on The Next Level Rishi Patel on The Next Level

"It isn't about creating a less than wedding; it's just about a different format." Listen as Andy and his guest Morgan Childs discuss her growing up in Kauai, how she got into the event industry, and how to make it through the pandemic and beyond, plus much more on this episode of The Wedding Biz. Morgan first began by founding Moana Events and Bella Destination Events and then created another element by adding Modern Elopement, for which she is the CEO and Creative Director. Morgan has been called the elopement expert by Destination I Do Magazine and is a planner who started in the elopement brand back in 2015 when she saw a trend for smaller weddings happening, and with COVID, the concept has exploded. Morgan shares when she started seeing the trend for smaller weddings even before the pandemic, why her clients find them more attractive, and the difference between all the different terms of smaller weddings like micro and tiny weddings. She also speaks about where the focus is on the elopement weddings her company does and what they entail. Listen as Morgan addresses some planners' concerns with taking time off their calendars for smaller weddings when they can fill those dates with higher-end, more expensive weddings. Post-COVID Morgan believes these smaller, more personal weddings will continue because mindsets around money have changed, and saving money or buying a house is sometimes more appealing than spending huge amounts of money on an extravagant wedding. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [01:14] Welcome to the show, Morgan! [01:36] Morgan shares how idyllic it was to grow up in Kauai and how it shaped who she is today. [03:38] How did you get into the event industry? [05:36] Morgan discusses moving to NYC and then back to Hawaii and building her wedding and event business. [06:23] Morgan shared when she noticed people calling and asking for smaller weddings and changing her business model to serve them. [08:37] Morgan speaks about the reasons she believes smaller weddings are more attractive. [11:02] Morgan describes the difference between all the different names of smaller weddings, from micro-weddings, mini-wedding, tiny weddings, pop-up weddings, etc. [13:22] The elopement wedding is what Morgan does; listen as she describes what that means and where the focus is. [16:04] How do you price these types of weddings out? [18:40] Morgan discusses the planner's concerns about taking time from their calendar to do smaller, less expensive weddings. [20:14] Morgan believes this trend for smaller weddings will continue post-pandemic. [22:42] Morgan says there is so much beauty in creating smaller experiences for her couples, and they are happier and stress-free. [24:34] Morgan talks about her subscription membership program for DIY brides planning small weddings. [26:12] She speaks about the free community she has created and her free masterclass for planners. [27:33] Morgan shares some final thoughts for the listeners. [29:55] Morgan believes this trend will continue after the pandemic and that it isn't a bad thing. [30:38] Thank you for being on the show! RESOURCES Find Morgan: Modern Elopement Moana Bella @morganmchilds Instagram Free masterclass for wedding planners on Nov 30th on how to add elopements to their planning business: www.ModernElopement.com/masterclass Free community for planners and photographers who want to add or grow their elopements: www.Facebook.com/groups/elopementweddingpro Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

In this episode of the Wedding Biz, Andy brings back David Monn for part 2 of their conversation. David's clients include social leaders from around the world. He is known for events like The Met's Costume Institute Gala, and the 100th Anniversary of the Plaza Hotel, to name a few. He is also a contributing editor to Departures Magazine and has been featured in numerous luxury and lifestyle publications. Listen as David breaks down how he planned the Met's Gala, how he used the senses, time of year, and locations to make the event one of a kind. He discusses how having discipline and order at a function allows it to flow, and why the band or DJ should know how to read the energy of the group. David's wisdom knows no bounds. You can't help but learn from listening to him talk about corporate events being about messaging the brand and learning his perspective on how to most effectively work with fundraisers. He talks about the three main things he feels are given us in life and how thankful he is for them. The event industry is not something you get into because you need a job, you do it because you can't see yourself doing anything else. This is a fantastic conversation, with stellar stories and invaluable information. We have been waiting for this episode since July, when Part 1 was released, so get ready to be blown away yet again. Show Highlights: [03:03] Andy welcomes David back to continue their conversation. [03:55] David speaks about aligning the senses, the time of year, and the location when planning an event. [06:28] He stresses to clients, "Don't let your idea of something hold hostage the foundation of what is already there." [08:30] He tells us the formula he used to plan the Met's Costume Institute Gala in great detail. [13:40] David states that having order during an event is about discipline and making sure each phase is managed well. [17:35] Why is taking people from a dance floor back to a table, then from the table back to the dance floor challenging? [19:01] How important is it for the talent to be able to read the energy of the group? [21:18] David believes a bridal couple they should have a proper send-off as they did in bygone years. [23:48] He explains why his approach to fundraising galas, corporate events, and social events is different from anything else he does. [27:37] Listen as David gives examples of non-profit events he has planned and the programs he works with. [32:12] Corporate events are about messaging the brand. [34:32] He speaks about the business aspect of what he does and how he makes sure to be cognizant of the client's budget. [38:57] David explains that clients have a hard time telling you what their spend threshold is. [43:58] How do you set up your company to go on without you? Do you have the business structure set up to make that happen? [49:19] David says there are three things in life that God gives us: blessings, opportunity, and free will. [50:22] The event industry is not something you get into because you need a job; it must be your passion. [51:14] David's final thoughts on events, how many people an event gives work to, and how many mouths they feed. LINKS & RESOURCES Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com David Monn David on the Wedding Biz Part 1 David Monn David@david_monn Instagram | Twitter | Pinterest David@davidmonnllc Facebook | Youtube | Linkedin Mentioned during the interview: The Arts Connection Animal Medical Center The Mets Costume Institute Gala The Plaza Hotel Departures, a Luxury Magazine

Join David Monn and Andy as they travel down memory lane to discover the events and steps that led David to develop a unique sense of design in the event industry. Join Andy and David as they travel down memory lane to discover the events and steps that led him to develop a unique sense of design in the event industry. David's unique ability to align the senses to create the most effective event tapestry is what sets him apart from his fellow planners and designers. David's fascinating career trajectory involved finally realizing his calling was in event planning and design. His use of authenticity, scale, and attention to detail along with igniting the senses of smell, sound, and sight have made him an industry leader and one of the most highly sought-after event planners/designers in the world. His goal is to craft an event that shares your true story and personality, not the fantasy that you've created for yourself. His years in the corporate environment prepared him by giving insights into the mechanics of running a business and putting him in contact with some of the most influential fashion designers of the 20th century. Their mentorship and his creativity are the backbones of his business. Listen in to learn how lighting design defines an event, why packing light and carrying on your luggage is so freeing, and how to leverage your relationships to create a thriving business. David shares valuable and personal insights into the creation of his business, so this conversation is not one you want to miss. Show Highlights: [02:13] - David and Andy chat about the details of how he creates events while spending time at David's home. [05:37] - No matter the size or importance of the event, David works to engage the senses of smell, sound, and sight to imprint the event on the memory of all involved. [06:21] - Growing up in a large family, in a small town, with a sense of protection and order instilled by his father, heavily impacts his process. [11:34] - His father refused to take out loans to pay for his education at Parson's School of Design, so David created a backup plan. [14:58] - After moving up through the ranks of a garment manufacturing company, he made his way to the New York office of the company as an executive assistant. [21:08] - David helped a friend decorate her apartment and this led to his next client and his next for interior design, while still working in merchandising. [24:09] - What did he learn from his mentors Oscar De La Renta and Bill Glass? [28:32] - "Light in a space is everything and is why it feels the way it feels." [38:32] - How does light design work with outdoor events and the change in natural light? [40:32] - David comments on a quote by Thomas Edison about the renewing feeling of being in and working in a garden and the role nature plays in his events. [43:21] - When everything is in sync there is something magical about the event. [47:24] - David shares his process for creating each type of event he brings to life through authenticity, scale, and detail. [57:48] - David has curated several huge events and shares some fascinating stories. [1:03:50] - The artistic side of the business is probably 20%, the other 80% is running the business, which David learned in his corporate positions. [1:11:19] - How does David structure his pricing for such individualized events? [1:14:18] - Learn David's best tips and advice as well as what he would include in a masterclass. LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook @theweddingbiz David Monn David Monn, LLC David Monn on Instagram David Monn on Facebook David Monn on Twitter @david_monn David Monn on YouTube David Monn on LinkedIn David Monn on Pinterest Mentioned By David Parson's School of Design The Plaza Hotel Oscar De La Renta Bill Blass Robert Isabell Colin Cowie Lifestyle Colin's interviews on The Wedding Biz: Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences Ron Ben Israel Ron's interview on The Wedding Biz

"I believe there are no better problem solvers in the world than special event professionals." Andy is excited to have David Beahm and Christina Matteucci back on the show. David is a popular event designer based in New York City, working worldwide, and Christina is crucial to David's business as she is his Executive Director. Both have been on the show multiple times and are informative and enjoyable each and every time. "We are all on different ships in the same storm." David and Christina discuss how they handle the unrest in our country and what they are each doing to stay grounded. They believe that you have to follow what the universe has set before you and look at the opportunities around you to serve your community and help anyone you can. They share how they are keeping business alive and bringing in revenue, Christina has been coaching, and they have been helping their legacy clients with decorating for the holidays. They believe that the outlook for the events industry in the future is bright. It might be different, but no one adapts better than special event professionals. Don't forget to listen to Andy's other podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or visiting www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:17] Welcome back to the show, David and Christina! [02:29] David shares how he is handling the unrest our country is under and how he stays grounded. [04:41] Christina speaks about the emotional rollercoaster and how she is handling it by taking care of her community with baked goods. [07:43] David believes you have to say, this is what this is right now, and we can't control everything. [10:37] Christina discusses following what the universe has set before you and look at the opportunities around you. [13:40] Christina shares how they are staying busy and bringing in revenue during this crisis. [15:09] Being asked to coach is something Christina is grateful for that keeps her busy and helps her financially. [16:21] David talks about checking in with his legacy clients and getting some decorating business during the holiday season. [18:07] Are you feeling a sense of hope with the change in the administration? [19:20] Christina believes that the barrier for reentry will be accurate and available, rapid testing. [21:36] David discusses what he thinks events will look like once the event industry gets going again. [22:46] Christina is excited to watch the ingenuity that comes out of this. [24:34] "I can't wait just to be able to hug people again." [25:31] David believes many people aren't used to living at working at this level of depletion. [26:47] David says that "we are all on different ships in the same storm." [27:44] Thank you both for being on the show! Find David and Christina: David Beahm Experiences David Beahm Episode 3 on The Wedding Biz David Beahm Episode 238 on The Wedding Biz @davidbeahm Instagram | Facebook | LinkedIn Christina Matteucci Episode 188 on The Wedding Biz Christina Matteucci Episode 214 on The Wedding Biz @teuccimama Instagram | Twitter | Facebook Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"The biggest success for me with dealing with clients is that I have never forgotten that I am the hired help." Andy has Monte Durham as his guest on this episode of The Wedding Biz with the audio portion of a video interview he conducted on Zoom for the WeddingMBA Conference that just occurred. Andy first interviewed Monte back in April on episode 250, and it's a pleasure to have him back for a follow-up interview. Monte is a hugely successful fashion expert and one of the stars of TLC's Say Yes to the Dress, Atlanta, where he had been the fashion director at Bridals by Lori, the south's premier bridal salon. Monte says that he hasn't slowed down since the pandemic; he is still going 110%, which has kept him motivated. Monte shares stories of the wallpaper and pictures on the new salon walls and how he saved money by buying some furnishings from flea markets and refinishing them himself. Listen as Monte shares some stories of difficult clients and how he handled the situations. Monte believes that bundling products and services will help wedding professionals come back strong and says he never forgets that he is the hired help. Monte also speaks about what he is looking forward to, once the pandemic is over, and some new exciting things that are on the horizon for his career. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:03] Welcome back to the show, Monte! [02:58] Monte shares how he is handling the pandemic personally. [04:16] Monte says that the pandemic has made him realize how driven and passionate he is. [05:07] Monte discusses what he is doing with his days and how he handles everything professionally. [07:33] Monte speaks about the open house for his new salon. [09:07] Monte shares suggestions for people dealing with tough times in business. [10:42] Monte describes what is on the walls of his salon and the stories they tell. [15:34] Monte shares how he believes that wedding professionals can price their services and products, once we are out of the crisis, by bundling. [18:43] Monte talks about why clients can become difficult and how he handles them. [21:25] He shares a story about when a client cursed him out. [23:14] Monte discusses how wedding dresses come in different sizes, and he speaks of an issue he had with a client that didn't think he knew what he was talking about. [25:06] Monte says the biggest success for him with clients is that he has never forgotten that he is the hired help. [25:40] What are you looking forward to in the future? What is coming up for you? [27:28] Monte speaks about going to Ohio to do the Marry Me Military event with the USO. [29:44] Monte, thank you so much for being on the show! RESOURCES Find Monte Monte Durham Monte Durham Episode 250 on The Wedding Biz Salon Monte @montedurham Facebook | Twitter @therealmontedurham Instagram Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Andy's guest co-host today is Alejandra Poupel from Alejandra Poupel Events out of Paris, catering to an international clientele including Chinese, Middle Eastern, Russian and American, all of whom have different expectations based on their cultural perspective. Listen as they discuss Rob's idea of perfect simplicity, how he likes the natural beauty of flowers, and the royal events he has done, plus much more on this episode of The Next Level. Rob is the owner of Rob Van Helden Floral Design Limited, out of London. His previous clientele includes Nelson Mandela, Joe Malone, Elton John, and Royal weddings and events including Princess Beatrice, Princess Eugenie, and Princess Margaret's 70th birthday. Alejandra discusses how Rob respects the flower's beauty, his use of props when he designs arrangements for events, and the Royal events he's done and how beautiful they always are. Alejandra also shares the one thing in Rob's interview that surprised and pleased her the most. Listen as Alejandra shares how she is handling the pandemic personally and professionally and how the industry as a whole is coming together to support each other and lend a hand when needed. Don't forget to listen to Andy's other podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or visiting www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:05] Welcome to the show, Alejandra! [02:05] Alejandra discusses how humble Rob is and how he expresses his brand. [03:12] Alejandra shares how much Rob respects flowers and why he uses the term 'perfect simplicity.' [04:04] Listen as Alejandra speaks about his use of props when he designs. [06:31] Alejandra discusses the Royal events Rob has done and how beautiful his work was. [09:08] Was there anything in Rob's interview that surprised you? [10:55] Alejandra talks about Rob delivering his arrangements during the pandemic and how, as an industry, they are coming together for support. [13:16] Alejandra speaks about how she is handling the pandemic on a personal level. [14:16] How has the pandemic affected your business, and how you connect with your employees? [17:41] Thank you so much for being on the show! This Week's Guest Co-Host, Alejandra Poupel of Alejandra Poupel Events Alejandra Poupel Alejandra Poupel Episode 221 on The Wedding Biz @alejandrapoupelevents Instagram | Facebook | Pinterest Find Rob Rob Van Helden Floral Design Limited @rvhfloraldesign Instagram | Facebook | Twitter RVH Prop Hire @rvhprophire Instagram | Facebook @rvhhome Instagram | HayKo.TV Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"I personally believe that flowers speak for themselves." Listen as Andy and his guest Rob Van Helden discuss 'perfect simplicity' and what he means by that. Rob also talks about starting a business out of the back of a car with his sister Patrice and how through word of mouth they were able to grow, plus much more on this episode of The Wedding Biz. Rob is the owner of Rob Van Helden Floral Design Limited out of London. His previous clientele include Nelson Mandela, Joe Malone, Elton John, the Beckham's World Cup party, Alfred Dunhill and James Bond film premiers, and Royal weddings and events including Princess Beatrice, Princess Eugenie, and Princess Margaret's 70th birthday among others. Rob shares why he likes to work with a lot of just one type of flower, how instrumental props are in the design, and setting the theme. Rob shares his process when he works with clients. And he speaks about taking his clients to the flower market with him so they can see firsthand what he has in mind for the design and experience their responses. Listen, as Rob describes the flower arrangements he designed for his own wedding and some of the biggest challenges he has faced at an event. Rob shares how he is handling the pandemic personally and professionally, and that success to him is having happy clients. Do you need some tips on handling stress during this crazy year? Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:00] Welcome to the show, Rob! [03:08] Rob shares growing up in a small village in Holland and his journey to where he is now. [06:03] Rob speaks about finding out he has a knack for floral design. [07:16] Rob discusses starting a business with his sister Patrice in the back of a car. [09:13] He shares why he believes in the term perfect simplicity. [09:47] Why do you like to work with a lot of one type of flower? [10:53] Rob discusses why he believes props are instrumental in the design and setting of the theme. [13:52] He has natural conversations with his clients, sends them a proposal, and takes them on a trip to the flower market to show them what he has in mind. [17:27] What are some of the biggest challenges you have had during a wedding? [18:24] Rob describes what he designed for his wedding in 2007. [21:02] Rob shares some Royal weddings and events he has designed flowers for. [23:41] What events have you done for Sir Elton John over the years? [24:22] Rob discusses how he creates the right display for hotels and their venues. [25:23] Rob shares how he is handling the pandemic personally and professionally. [27:53] Rob speaks about what he has learned about himself during this crisis. [30:10] Andy and Rob share that everyone is in this together and how they connect with the people they work with on events. [32:04] Success to Rob means happy clients and getting letters from clients sharing how much they loved his design. [33:20] Thank you for being on the show! RESOURCES Find Rob Rob Van Helden Floral Design Limited @rvhfloraldesign Instagram | Facebook | Twitter RVH Prop Hire @rvhprophire Instagram | Facebook @rvhhome Instagram | HayKo.TV Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com Mentioned Monte Durham Episode 250 on The Wedding Biz

On this episode of The Wedding Biz, Andy is having a conversation with Christian Oth. Listen as he discusses how he is dealing with the pandemic both personally and professionally, why he charges an upcharge for new contracts and a non-refundable percentage if a client postpones. Christian also shares what he is doing now, including his newest workshops Christian is an internationally renowned photographer. His experience in fashion, photojournalism, portraiture, advertising, and still life combines into an editorial style that makes Christian truly one of a kind. American Photo named him one of the world's ten best photographers, and his work has appeared in top fashion and wedding publications. Listen as Christian shares what he is doing to stay grounded and in shape, since the pandemic began, and how it has affected him personally. Professionally, the pandemic has led to cancellations and postponements. However, he has been able to stay busy with Commercial and Advertising Photography. Christian speaks about staying in touch with his clients and working with them to reschedule one-on-one. He talks about adding an upcharge to new contracts to help cover the cost and how he is now running a leaner and meaner company with a strong core team of employees and outsourcing what he can. Christian has also launched a workshop on photography and is looking forward to adding more specialized courses and, eventually, a business course to learn how to run a photography business. Do you wish you could be a fly on the wall and listen to music industry pros? Then listen to Andy's new podcast, The Music Makers. It's behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone's podcast app or by going to www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:51] Welcome back to the show, Christian! [03:03] Christian speaks about how he uses video when doing calls because it is easier to connect with people. [05:10] Christian shares that the last major job he did before the world shut down was a wedding in Egypt. [07:57] Christian discusses leaving New York City for the Hamptons at the beginning of the pandemic. [10:32] He speaks about returning to the city in April and riding a bike to help stay grounded and in shape. [13:22] Christian talks about spending a lot of time biking with his son. [15:29] Christian discusses the postponements and cancellations caused by the pandemic. [17:45] Advertising photography is something Christian has always done, so he has been able to stay busy. [19:13] Christian speaks about how he is keeping in contact with his clients as this crisis drags on. [20:45] Christian discusses adding an upcharge on new contracts and how he pays the photographers on his team. [22:42] Christian says that he runs his business lean and mean and has created a really strong core team and outsourced the rest. [24:39] He shares that he has wanted to add workshops for a long time and launched them on October 26th. [26:55] Christian speaks about what they will cover in the classes and what you need to bring to photoshoots. [29:11] Next, he will have more specialized courses and then courses on the business side of being a photographer. [30:31] Christian looks forward to traveling again once this crisis is over. [31:16] Thank you for being on the show! RESOURCES Find Christian: Christian Oth Studio The Academy by Christian Oth Oth Media Group 25 South Studio Christian Oth Episode 74 on The Wedding Biz Christian Oth Episode 223 on The Wedding Biz @christianothstudio Instagram | Facebook | Pinterest @christianoth Instagram | Twitter Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Andy's guest co-host today is Kim Wiseley, Founder and Creative Director of Flutter Magazine, and she recently created a new sister company called The Floral Pantry. Listen as they discuss Joy's outlook on how the design relates to the location, the inclusive proposal she gives her clients, plus much more on this episode of The Next Level. Today, Andy and Kim talk about Joy Proctor of Joy Proctor Design, a full-service design house. She has been named amongst the top in the world and a leader in the industry by Harper's Bazaar and Brides. Joy has designed well over 400 weddings worldwide and does photo styling, creative direction, and production for clients. Kim and Andy speak about why the location plays a big role in how Joy designs an event, how she walks through the area with her clients to see what excites them and uses that to inspire what she designs. Kim also discusses Joy's proposals, which includes everything from what the guests are wearing to the flowers and lighting. Kim shares how she met Joy and some editorial projects they have worked on together. She describes their Hearts of Flutter retreats, that they created together, and how the people who attend become like family after the experience because of their bonds. Andy speaks about Joy putting herself in front of issues like racial bias and other inequalities because she isn't afraid to speak out. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:15] Welcome to the show, Kim! [01:27] Kim discusses the new company and why she created it. [03:57] Kim speaks about Joy's outlook on the design being related to the event's location. [05:02] Joy takes what makes her clients excited to inspire her design for the event. [05:41] Kim talks about Joy's proposals for an event and what they includes. [09:13] Kim discusses working with Joy on editorial styling projects and how they met. [11:10] Kim shares a project she and Joy worked on together called The Astrology Guide. [12:22] The Hearts of Flutter tours are retreats that Joy and Kim created to travel with like-minded women. [15:15] Kim speaks about having to push this year's trip back because of the pandemic. [16:47] Thank you for being on the show! This Week's Guest Co-Host, Kim Wiseley, Founder and Creative Director of Flutter Magazine. Flutter Magazine The Floral Pantry @fluttermag Instagram | Twitter | Facebook @the_floral_pantry Instagram Find Joy: Joy Proctor @joyproctor Instagram @joyproctordesign Facebook | Pinterest Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!

"An event designer is the equivalent of an interior designer." Andy's guest on the show is Joy Proctor of Joy Proctor Design, a full-service design house. Listen as they discuss what led Joy to make that analogy, how her childhood influenced her career path, why she transitioned from a planner to a designer, plus so much more on this episode of The Wedding Biz. Joy considers herself a wedding designer and stylist and has been named amongst the top wedding planners in the world and a leader in the industry by Harpers Bazaar and Brides. Joy has designed well over 400 weddings worldwide and does photo styling, creative direction, and production for clients, including Bella Belle Shoes, ALTR Created Diamonds, Bel Aire Bridal, Flutter Magazine more. Listen, as Joy shares her process of extrapolating the essence of design, her client's desire in the location they want, and how walking through the venue with the client allows her to visualize her design. Joy also discusses what is included in her thirty to fifty-page design proposal she gives her clients. Joy speaks about the work she does with editorial campaigns, her product collaborations, and the Hearts of Flutter Tours she organizes. Joy also gives us some insight into her recent social media posts on social justice movements and why she decided this was the time to get involved. And finally, she talks about she's handling the effects of the pandemic. Do you need some tips on handling stress during this crazy year? Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:03] Welcome to the show, Joy! [02:45] Joy shares some stories from her childhood that influenced the career she has today. [05:07] Joy discusses why she believes that designing weddings is equivalent to being an interior designer. [06:56] How did you transition from being known as a planner to having your name recognized as a designer? [09:48] Joy shares her process of extrapolating the essence of the design, her client's desire, and the location they want. [11:15] Verbal communication and walking through the space with the client is huge when Joy is visualizing the design. [12:15] What does your thirty to fifty-page design proposal include? [13:35] Joy describes a wedding she designed for a couple in France. [16:13] Joy shares what the visual for the reception looked like. [17:35] She speaks about what she looks for when working with creative partners. [22:10] Joy discusses an over-the-top challenge she had to handle at an event. [25:23] Joy shares that during this event, rain caused the power to go out. [28:06] She speaks about the work she does with editorials and campaigns. [29:46] What is your process for setting up product collaborations? [31:52] Joy discusses how she goes after the companies she wants to collaborate with. [33:30] Joy talks about the Hearts of Flutter Tours, curated creative retreats, and intimate bespoke journeys around the world. [36:06] She speaks about the social justice movements she supports on her social media feed, like Black Lives Matter. [37:47] Joy started an initiative called Say Their Names Memorial. [39:09] How are you dealing with the pandemic on a professional and personal level? [42:51] Thank you for being on the show! RESOURCES Find Joy: Joy Proctor @joyproctor Instagram @joyproctordesign Facebook | Pinterest | Say Their Names Memorials Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!

Andy is bringing us a very important interview pertinent right now in the weddings and events industry. The Live Events Coalition is a volunteer-run nonprofit organization created in response to the COVID-19 pandemic and it's devastating impact on the live events industry to provide advocacy, resources, and a network that connects and supports businesses, contractors, and the general event industry workforce. It established a national Facebook group that wants to connect, share stories, opportunities, or just support the live event's mission, with its members now reaching 23,000. Nancy Shaffer is the Founder and CEO of Bravo Events and the Board President and Director of the Live Events Coalition. Listen as Nancy discusses how the Coalition got started, what the Coalition is doing to advocate for and support the live events industry, and what is specifically being discussed and done for the industry as a whole. Nancy shares ways that people can become a member, start a localized chapter, and/or volunteer. Over 12 million people are being deeply and adversely affected in the live events industry, and Nancy and the Coalition want you to know that you are not alone. They are fighting for you every day. Don't forget to listen to Andy's other podcast, The Music Makers. It's behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone's podcast app or by going to www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [01:53] Welcome to the show, Nancy! [02:23] Nancy shares how her own company has evolved since the pandemic. [04:10] Listen as Nancy speaks about how the Coalition got started. [07:05] Nancy was assigned to be the point of contact to work with the Live Events Coalition. [07:38] Nancy shares the two-fold mission of the Live Events Coalition. [08:43] What is the Coalition doing to advocate for and support the live events industry? [10:53] Nancy discusses how the industry of over 12 million people is being hit in multiple ways. [11:46] What is specifically being talked about and done for the industry as a whole? [12:42] Nancy shares the five things that the Coalition is advocating for. [16:07] Listen as Nancy speaks about what people can do if they want to start a localized group. [18:47] Besides starting a chapter, becoming a member of the Live Events Coalition is another way you can support the cause. [20:00] If you want to volunteer, a box will pop-up when you become a member of the Coalition on the site. [21:30] Nancy's final words are, remember you are not alone. We are fighting. [22:33] Thank you for being on the show! RESOURCES Find the Live Events Coalition Website Get Involved Donate @liveeventscoalition Facebook | Twitter | Instagram Find Nancy Nancy Shaffer Bravo Events @bravoeventsdc Facebook | Instagram | LinkedIn Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"This fragility of a moment fascinated me, and this is something I always wanted to do, freeze moments." Andy's guest on the show today is Zuzu Birkhof. Listen as they discuss her grandfather's encouragement to go to film school, being the first female to assist the well-known german photographer Olaf Heine, and why she transitioned to wedding photography, plus so much more on this episode of The Wedding Biz. Zuzu is a photographer working out of Berlin. She had worked many years in fashion and commercial photography before switching to weddings in which she brings her fashion aesthetic. Zuzu has recently added a new element to her business called The Love Empire, unique shootings for daring brides. Zuzu shares her journey from film school to producing and finally into photography. She talks about why she transitioned into wedding photography and describes how her style differs from other industry photographers. Listen as Zuzu shares why she sees the final picture before she pushes the button. Zuzu discusses her new project, The Love Empire, where she got the idea and how the pandemic has allowed her to bring the idea to life. Creating concepts for brides in many locations, and that are unique to them before the actual wedding, is Zuzu's way of letting the bride relax on her wedding day because she knows the perfect shot has already been taken. Her approach to photography is different from the norm, but with her unique take on how a picture should look and what colors need to be pushed in post-production, she can give her clients a once in a lifetime picture to look back on. You don't want to miss Andy's conversation with Zuzu Birkhof. Don't forget to listen to Andy's other podcast, The Music Makers. It's behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone's podcast app or by going to www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:07] Welcome to the show, Zuzu! [02:20] Zuzu talks about growing up in and around Opera houses and how moving every year affected her life. [04:11] Andy shares his childhood, which he believes gave him a restless spirit because he constantly moved like Zuzu. [05:45] Zuzu speaks about when she got a passion for photography. [06:45] She speaks about getting her first camera and her grandfather's influence in going to the film academy. [08:13] Zuzu talks about being the first female assistant to the well-known German photographer, Olaf Heine. [09:52] Zuzu started working as a producer before she began her freelance business. [11:07] While producing, she started working with large publications and celebrities. [12:06] What was it like to get the opportunity to produce an editorial with Iggie Pop? [13:11] Zuzu shares why she transitioned into wedding photography. [15:35] Zuzu describes how her style of shooting weddings differed from what other photographers were doing. [17:24] Listen as Zuzu speaks about seeing the final picture before she pushes the button. [19:17] Zuzu describes her process from when she meets the client for the first time. [22:12] Zuzu speaks about her new project, The Love Empire, and where the idea came from. [25:20] She talks about creating concepts for brides with many locations and unique to them. [26:52] Because she shoots the brides anywhere from 4 months to 2 weeks before the wedding, she gets to know the clients on a different level. [28:43] How has COVID affected your business? [29:44] Zuzu discusses how she is marketing her new project during the pandemic. [30:27] Zuzu shares what type of client she is targeting with her new project. [31:45] Thank you so much for being on the show! RESOURCES Find Zuzu: Zuzu Birkhof Photography The Love Empire Vimeo - In Constant Motion: Zuzu Birkhof @zuzubirkhof Instagram | Facebook | Pinterest | Twitter Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Andy's guest co-host today is Maria Boustany, from Chateau Rweiss in Lebanon. Listen as they discuss the beauty of the Chateau, the weddings and events she has done with Yara Estephan, an extremely gifted planner and designer out of Beirut, and much more on this episode of The Next Level. Maria and Andy discuss the 3D renderings that Yara uses when designing weddings and how the finished product looks like she envisions. Maria describes the fun wedding Yara planned for the owners of a major ice cream brand at the Chateau and how the design reflected the couple to perfection. Listen as Maria speaks about how, because of the pandemic, the Chateau has had only about 10% of the weddings they usually have in 2020 and how the weddings they had were significantly smaller than what they usually are. Maria shares that although the weddings were smaller, Yara's were exquisite because she could focus better on the details. Yara and Maria have used the pause to focus on advancing their learning, and bringing Lebanon and the Chateau to the forefront as the place to have your destination wedding. Are you planning a destination wedding? The Chateau might be the hidden gem you've been looking for. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:06] Welcome to the show, Maria! [01:36] Maria describes the Chateau and where it is located. [02:44] Maria speaks about when she met Yara. [04:07] Listen as Maria discusses the 3D renderings that Yara uses when designing weddings. [06:21] Maria describes the ice cream wedding Yara designed at the Chateau. [07:46] There are eighteen different religions in Lebanon, and Yara and Maria have to be familiar with all the traditions for their events. [11:08] Maria shares that the Chateau has had 10% of their yearly weddings in 2020. [12:18] Designing smaller weddings and the ability to concentrate on the details is where Yara excels. [14:19] Andy and Maria speak about Yara giving employees days off after events, which is rare in the industry. [15:54] Listen as Maria shares how she is advancing her learning during the pandemic and increasing Lebanon's visibility with destination weddings. [16:56] Thank you so much for being on the show! This Week's Guest Co-Host, Maria Boustany, Chateau Rweiss in Lebanon. Chateau Rweiss @chateaurweiss Instagram | Facebook | Twitter | Pinterest Find Yara Yara Estephan @yaraestephan Instagram @yaraestephanweddings Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"I think my background in graphic design helps me because I focus a lot on the details of a wedding." Andy's guest on the show today is Yara Estephan, a wonderful planner and designer out of Beirut. Listen as they discuss Yara's early interest in weddings, how she uses her graphic design background in her current work, some great stories about some major over-the-top and high-exposure weddings, and how she is handling the pandemic plus so much more on this episode of The Wedding Biz. Yara shares her background and a story about planning a fake wedding for her five year old sister, when she was twelve, that guests actually showed up for. Yara believes that her graphic design background helps her when designing weddings because she can show a couple her vision in 3D. Yara shares her process for planning and designing weddings, and describes some major weddings that she has created. She talks about how she comes up with the amazing designs she is known for and how the pandemic is affecting her business. Yara also speaks about how the small intimate weddings, that are trending, have affected her design concepts. Yara discusses what she thinks will change in the event industry, once the pandemic is over, and some advice for young planners just starting. She is an eloquent speaker and can bring her designs to life with just her words. You don't want to miss this episode. Do you need some tips on handling stress during this crazy year? Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. Show Highlights: [02:09] Welcome to the show, Yara! [02:40] Yara shares her background and how she planned her "first wedding" at age 12. [04:10] Yara went to college for graphic design and then moved into event planning. [05:37] Yara describes her signature details for weddings she plans. [06:32] Listen, as Yara talks about creating with 3D wedding renditions and how virtual reality is being used. [07:19] Yara speaks about her process from start to finish for weddings. [08:45] She shares a story about a wedding she did for a social media influencer. [11:02] Yara discusses a wedding she planned for the owners of a major ice cream brand in Lebanon. [13:09] What are some countries people come from to do destination weddings in Lebanon? [15:38] Yara shares how she comes up with ideas for the amazing designs she is known for. [18:31] Listen, as Yara discusses how she is handling the pandemic professionally. [20:03] How are the required small weddings changing your design concepts? [20:47] Yara shares how she is adapting to the shutdown and how she is keeping her spirits up. [23:37] Yara speaks about what she believes will happen in the event industry once the pandemic is over. [25:08] She is strong on the creative side, and has managed the business side with some college knowledge. [27:18] What does work-life balance look like for you? [28:29] Yara shares some tips she would give to young planners that are just starting. [29:18] Success for Yara is a balance between a good personal life and loving what you do. [29:49] Thank you so much for being on the show! RESOURCES Find Yara Yara Estephan @yaraestephan Instagram @yaraestephanweddings Facebook Ice Cream Wedding Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Every year, millions of couples celebrate their love by getting married and millions of their family and friends celebrate with them. In the U.S. alone, Americans spend $100 billion on weddings annually. Think invitations, wedding dresses, rings, venues, flowers, gift registries, honeymoons and more all on saying "I do." But at a time when a child is married somewhere in the world every three seconds, who's invested in making sure that girls can say, "I don't" or "not yet"? Let's work together to create a world in which every girl can decide if, when and whom to marry. Clay Dunn is the Chief Executive Officer of VOW To End Child Marriage, a nonprofit that mobilizes the multi-billion dollar wedding industry in support of ending child marriage and empowering girls around the world to choose their own futures. Prior to VOW, Clay held roles with No Kid Hungry, National Geographic and the City of New York. Amongst other topics, Clay tells Andy about VOW Pro - a network of passionate wedding professionals helping to give girls a voice and a choice. vowpro.org instagram.com/vowforgirls facebook.com/vowforgirls vowtoendchildmarriage.org

Listen, as Andy and his guests, Rime Arodaky and Greg Finck,discuss how the pandemic affected them personally and professionally, what they have been doing with their time and where they see the industry post-pandemic, plus so much more on this episode of The Wedding Biz. Rime is a popular gown and dress designer out of Paris, and her company is considered a "Bridal House For Rebel Goddesses and inspired by women who are unapologetically themselves." Greg runs the business side of Rime's company, as General Manager, and is also a wonderfully gifted and admired photographer. Listen as Rime and Greg discuss how their businesses were flourishing before the shutdown and how they have kept communications up with clients during the pandemic. Rime shares how the three ways she sells her bridal gowns have helped keep her company growing and has allowed them to maintain their twenty employees. Rime and Greg both believe that the trend with weddings for the next three to five years will be more understated, with couples pleasing themselves instead of worrying about what others want. They all agree that the shutdown, although painful financially, has been rewarding personally, pushing them to make decisions they have been putting off. Do you need some tips on handling stress during this crazy year? Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Join Andy and help Vow to End Child Marriage, a nonprofit that empowers girls worldwide to say I don't to child marriage. Become a member by going to www.Vowpro.org and donate. Show Highlights: [02:47] Welcome back to the show, Rime and Greg! [03:21] Rime discusses her reaction to the pandemic shutdown. [05:18] Greg speaks about how the pandemic affected them personally and professionally. [07:32] Listen as Rime shares what was happening with her business before the shutdown and the challenge of getting her dresses delivered. [09:19] Greg discusses the busy season he had scheduled before the shutdown and how his business is down to zero. [11:33] Greg talks about keeping all of Rime's twenty employees without furlough. [13:01] Rime speaks about the three ways they have to sell her gowns. [16:26] Listen as Rime and Greg discuss what they are doing with their time now. [18:12] Rime shares that their day-to-day routine has changed little because they need to be there for their team. [20:09] Rime speaks about having strategy meetings with their team and planning the future. [21:01] Greg discusses the importance of communication with their team and clients. [23:10] Andy shares how the pandemic has made him think about what he really wants to do with his life and reevaluate what's important. [25:09] Rime talks about what she believes will change in the bridal industry post-pandemic. [26:40] Greg believes that people are rethinking their weddings and pleasing themselves. [27:38] Thank you both for being on the show! RESOURCES Find Rime Rime Arodaky Rime Arodaky and Greg Finck Episode 212 on The Wedding Biz @rimearodaky Pinterest | Instagram @rimearodakyparis Facebook Find Greg Greg Finck Greg Finck Episode 194 on The Wedding Biz @gregfinck Instagram | Facebook | Twitter | Pinterest Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com Mentioned: Carrie Goldberg Episode 285 on The Wedding Biz

Do you know how to have a responsibly sourced wedding? Listen, as Andy and his guests Amanda Hearst and Micaela Erlanger discuss their process of working together to style Amanda's outfits and jewelry for her extended wedding weekend and the aspects of sustainability that were considered and incorporated. Amanda makes an exciting announcement at the end of the show about a new product line and so much more on this episode of The Wedding Biz. Amanda is the Co-Founder and Chief Brand Officer of Maison De Mode. She is also the Co-Founder of Well Beings. This next-gen movement brings attention and action to the interconnections between animal welfare and climate change. Amanda is also a contributing editor at Town & Country Magazine. Micaela is a sought-after celebrity stylist and has been profiled by Vogue, Vanity Fair, Harper's Bazaar, and several other publications. The Hollywood reporter has repeatedly named her one of the "Most Powerful Stylists." Her clientele includes Meryl Streep, Lupita Nyong'o, Common, Shailene Woodley, and Diane Kruger. In 2019 Micaela launched her Bridal Styling business and is the author of "How to Accessorize: A Perfect Finish to Every Outfit." Listen, as Amanda shares how she met and started working with Micaela and her concept for sustainable outfits and accessories for her wedding weekend. Micaela shares details of the gowns Amanda wore for each event and her favorite look of the weekend. Additionally, Micaela speaks about the vegan shoes that Amanda wore with her wedding gown. Amanda shares some recommendations for brides who want to have sustainable dresses and jewelry for their weddings. Both Amanda and Micaela speak about their new products; Amanda has designed a sustainable fashion jewelry line, and Micaela has a sustainably sourced engagement ring line through Forevermark. If you were wondering how to have an environmentally friendly wedding, you won't want to miss this conversation. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: If you are so inspired: contribute. Show Highlights: [02:26] Welcome to the show, Amanda and Micaela! [03:20] Amanda speaks about how she met and started working with Micaela. [04:51] Micaela shares how exciting it was to get the call to work with Amanda. [06:08] Amanda discusses her concept for sustainable outfits for her wedding weekend. [07:41] They share the experience collaborating with Oscar de la Renta's designer. [08:22] Amanda explains what sustainability is and the steps to creating all the looks. [10:40] Amanda and Micaela share details on the attire and accessories Amanda wore throughout the wedding. [13:14] Amanda speaks about her husband's Norwegian heritage and how it was weaved into the design. [14:53] Listen as Amanda describes what responsibly sourced diamonds are. [16:39] They discuss the wedding day and the main gown and jewelry Amanda wore. [18:17] Micaela shares that Amanda wore vegan shoes. [19:07] Amanda describes her and her new husband walking through the castle doors to be announced and having her veil trimmed to be able to wear it all evening. [21:24] Micaela talks about her favorite look for the evening. [24:01] Amanda shares three recommendations for brides who want to have sustainable dresses. [26:32] Micaela speaks about how the bridal companies produce to demand, so they are inherently sustainable. [28:20] Amanda discusses her company Maison De Mode. [29:52] Amanda shares the launch of her sustainable fashion jewelry designs. [31:17] Micaela shares her line of engagement rings through Forevermark, which is a sustainable company. [33:19] Thank you both for being on the show! RESOURCES Find Amanda Maison-De-Mode @maisondemode Instagram | Facebook | Twitter @amandahearst Instagram | Twitter @vraiofficial Instagram Well Beings Charity Find Micaela Micaela Erlanger Episode 208 on The Wedding Biz Micaela Erlanger Episode 259 on The Wedding Biz Micaela Erlanger @stylelistbymicaela Instagram @micaela Instagram @micaelaerlanger Twitter | Facebook Micaela in Town & Country Forevermark x Micaela Engagement Collection Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Mentioned: David Monn Episode 166 on The Wedding Biz David Monn Episode 192 on The Wedding Biz

Andy's guest co-host today is Sofia Crokos. Sofia is a planner/designer based out of Hamptons, New York City. She has also partnered with The Heritage Collection behind four exclusive private properties in Europe. Listen as they discuss the flower flashes Lewis he does to give back and creatively challenge himself. He also discusses his process with his clients, and much more on this episode of The Next Level. Lewis Miller is a floral designer and founder of Lewis Miller Design out of New York City. His client list includes leading industry professionals in fashion, design, photography, art direction, and architecture such as Bulgari, Carolina Herrera, Mayor Blumberg, Chanel, Tiffany, Versace, Bergdorf Goodman, the Whitney Museum, and more. Listen, as Sofia speaks about following Lewis on Instagram to see where his flower flashes pop up, how his client process is similar to hers and how important it is to talk to clients to discover how they want their wedding designed. Sofia also shares a story about purchasing one of Lewis's flower boxes and how she paid it forward by sharing the beauty with a friend. They discuss slowing down, getting off the hamster wheel, and reconnecting with friends, family, and nature during the pandemic. Andy and Sofia have a wonderful conversation, so tune in and enjoy! SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:00] Welcome back to the show, Sofia! [02:34] Sofia shares that she has missed the flower flashes live, but she follows him on Instagram. [04:37] Sofia speaks about Lewis's process with his clients and how her process is similar. [06:52] Sofia discusses how they discover the design and backdrop of a client's wedding over many conversations. [10:20] Sofia tells a story about ordering one of Lewis's flower boxes he made during the pandemic. [12:30] She shares that she wanted to spread the beauty, so she took some of the flowers and gave them to a friend. [14:04] Andy speaks about some new idea he's come up with during the pandemic because of the downtime. [14:58] Sofia discusses slowing down, taking a step back, and connecting with nature to get off the hamster wheel. [17:28] Thank you for listening to the show! This Week's Guest Co-Host, Sofia Crokos, Planner/designer based out of New York City Sofia Crokos Sofia Crokos Episode 243 on The Wedding Biz @sofiacrokosevents Instagram | Facebook @sofiacrokos Twitter | LinkedIn @sofiac Pinterest Find Lewis Lewis Miller Design The Lewis Miller Design Flower Class @lewismillerdesign Instagram | Pinterest | Facebook @flowerflashnyc Instagram Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!

"Before I know what flowers I'm going to use, I need to know what backdrop I'm going to create to show off those flowers." Listen, as Andy and his guest Lewis Miller discuss how he came to be in New York City, his process with clients, how he gets inspired for his designs, how he has been able to maneuver through the pandemic, and so much more on this episode of The Wedding Biz. Lewis is a floral designer and founder of Lewis Miller Design out of New York City. His client list includes leading industry professionals in fashion, design, photography, art direction, and architecture such as Bulgari, Carolina Herrera, Mayor Blumberg, Chanel, Tiffany, Versace, Bergdorf Goodman, the Whitney Museum, and more. Lewis discusses how his pop-up flower flashes started and where he did his first one. He shares why he moved from Seattle, Washington to New York City and how he opened his small flower shop without fear or hesitation because he knew that was what he was supposed to be doing. Listen, as Lewis shares his process when speaking with clients, a story about one particular wedding he did, in an unappealing ballroom, and the curveball he was thrown. Lewis also shares how he merges his company's business aspect with his creative side and how the pandemic has affected him both personally and professionally. Lewis is a poster child for how to run a business that can tackle a pandemic and come back bigger and stronger. He believes that if you trim the fat every few years and watch where you spend money, you will still be around when others are not. He is an inspiring creative, and you don't want to miss this episode. We are all experiencing quite a bit of stress and other issues during this pandemic. Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:52] Lewis, it's so good to have you back on the show! [02:21] Lewis shares how he got the moniker, the "Banksy of Floral Design." [03:42] He discusses the pop-up flower flashes he does in the middle of the night. [06:38] Lewis speaks about what led him to create the pop-ups and where he did his first one. [09:25] Lewis shares his background and journey into floral design. [12:20] Listen as Lewis discusses his move from Seattle, Washington to New York City. [15:11] He speaks about moving to New York and opening his flower shop. [17:25] Lewis didn't have any fear or hesitation when he opened his business and started small. [19:24] What percentage of your business is weddings? [21:15] Lewis speaks about his process and how he comes up with unique designs. [23:46] "Before I know what flowers I'm going to use, I need to know what backdrop I'm going to create to show off those flowers." [24:20] Lewis shares a story of a wedding he did the floral design for. [27:01] He shares this story because there were so many battles to win and problems to solve, making it fun for a designer. [30:04] When planning events with people who have money, you are dealing with many personalities. [31:51] How do you balance the business aspect with the creative side? [33:38] Lewis discusses what he believes has kept his business alive. [36:38] Listen as Lewis shares how he is doing during the pandemic, personally and professionally. [37:34] Lewis describes what flash boxes are and how he came up with the idea. [40:35] He speaks about the flower design classes he is doing on his studio's ground floor. [43:52] What are you doing on social media to get the following that you have now? [46:37] Thank you so much for being on the show! RESOURCES Find Lewis Miller Lewis Miller Design The Lewis Miller Design Flower Class @lewismillerdesign Instagram | Pinterest | Facebook @flowerflashnyc Instagram Ted Talk Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues! Mentioned: Sofia Crokos Episode 243 on The Wedding Biz

"When life gets tough, it takes guts to keep going." Andy is excited to have Cindy Novotny back on the show. Cindy is the founder of Master Connections Associates, an internationally renowned leader in sales, leadership, and customer service. The Association of Talent Development has recognized her as one of the nine most powerful and innovative speakers. Cindy is also the author of the book Living with No Balance and Loving it. Listen as Cindy speaks about where she was when the pandemic hit, and how she immediately jumped on webinars with her clients at no charge to help them navigate the crisis. Cindy discusses some common issues she has been helping clients with and why she believes that non-stop communication with your clients and team is important. "You have to be in charge of your own destiny." Not everyone is in the same boat; some industries are busier than they have ever been. Cindy shares what she tells people in the event industry about looking at an empty calendar and how you have to be flexible with your business model. "Never ever reduce your prices." Listen, as Cindy says, that reducing your prices will take you five years to recover. Instead of lowering your rates, she says to take on more clients. Cindy also touches on the vaccine controversy and shares that she has gotten every available vaccine and will get the COVID-19 one when it is available. Cindy believes that you need to be humble if you have no clients and are in trouble financially, use what you know, and get a job. She believes that you need to do what's necessary and remember this will pass. What a powerful and inspiring interview! Don't forget to listen to Andy's new podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or by going to www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:17] Welcome back to the show, Cindy! [01:40] Cindy always says what got you here today won't take you into the future. [02:40] Listen as Cindy speaks about where she was when the pandemic hit. [04:10] Cindy shares that she immediately jumped on webinars with her clients at no charge to help them. [06:32] Cindy discusses some of the most common things she has been helping clients with. [09:18] Non-stop communication with clients and your team is something Cindy believes in. [11:10] Cindy says you have to be in charge of your own destiny. [12:33] Not everyone is in the same boat. Some businesses are going over the top crazy during the pandemic. [14:31] What do you tell people in the event industry looking at an empty calendar for the rest of the year? [17:28] Cindy talks about being flexible with your business model. [19:02] Listen as Cindy shares what she would say to someone who is struggling financially. [21:15] Cindy speaks about the controversy surrounding vaccines. [23:53] Cindy says to never, ever reduce your prices. [24:52] Lowering your price will take you five years to recover. [27:59] Thank you so much for taking the time to be on the show! Find Cindy Cindy Novotny Master Connection Master Connection Associates Book: Living with No Balance and Loving It Cindy Novotny Episode 82 on The Wedding Biz Cindy Novotny part 2 Episode 126 on The Wedding Biz @cindy_novotny Instagram | LinkedIn @cindynovotny Twitter Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com Mentioned: Bryan Rafanelli Episode 5 on The Wedding Biz Bryan Rafanelli Episode 84 on The Wedding Biz Bryan Rafanelli Episode 247 on The Wedding Biz

Andy has Laurie Arons on the show today to talk about how she is handling the pandemic personally and professionally, some events she has been lucky enough to have, and how she has stayed connected with her clients that rescheduled their events for next year, and much more on this episode of The Wedding Biz. Since founding Laurie Arons Special Events in 1994, Laurie has been featured in numerous magazine publications and was listed in Vogue, Harper's Bazaar, and Martha Stewart Weddings as one of the top planners worldwide. Her clients include noteworthy trendsetters like Vanessa Getty and Christy Turlington, and prominent business moguls like Gary Friedman, Frank Schofield, and Eddie DeBartolo. Laurie shares some safety measures she has in place for her events, how she has been able to keep all of her team, and how she believes this pandemic will affect the event industry going forward. Listen as Laurie speaks about postponing her Masterclass, rescheduling it for December, and some exciting things that the attendees will experience. Laurie says that she always tries to find the silver lining during a crisis, and because of COVID, she has done some things that she wouldn't have had time for otherwise. This is a conversation that you won't want to miss. We are all experiencing quite a bit of stress and other issues during this pandemic. Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:44] Welcome back to the show, Laurie! [02:19] Laurie shares how she is handling the pandemic personally and professionally. [04:09] Laurie discusses some events she was able to do. [07:17] She speaks about doing rapid testing on anyone around the guests during the events. [08:26] Laurie shares her strategy in connecting with her clients that have been rescheduled. [10:19] Keeping the connection and the excitement alive for her clients is important to her, so she connects with them twice a month. [13:19] Listen as Laurie speaks about her employees and how she has kept them on. [16:49] Laurie believes that people will be more thoughtful after this experience when planning their events, and the safety measures will still be in place. [20:00] Andy says that when the vaccine is available, he will take it, but many people won't, so this could still be around for a while. [21:01] Laurie discusses postponing her Masterclass to December and how they will keep people safe. [23:05] Laurie shares some things she has learned about herself and done during this pandemic. [24:08] Thank you for taking the time to be on the show! RESOURCES Find Laurie Arons: Laurie Arons Special Events Laurie Arons Episode 139 on The Wedding Biz @lauriearons Instagram | Twitter @lauriearonsspecialevents Facebook Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"It's not about how a wedding looks; it's about how it feels." Andy's guest co-host today is Abi Matesun, Founder and CEO of Malekfoto Films and Malekfoto Weddings. Abi is a two time Emmy winning cinematographer, filmmaker, photographer, public speaker, and two time Telly Award winner. Listen as they discuss how Zainab honed her skill set as a child, the advantages of traveling to many countries and cultures, and much more on this episode of The Next Level. Zainab Alsalih is the Founder and Creative Director of Carousel Events out of Dubai, one of the region's best-known companies for event design. Zainab is also considered one of the most respected authorities on weddings in the middle east. She has been covered and quoted in countless regional and international programs and publications. Abi discusses how traveling as a child opened Zainab to many cultures and languages, which gives her an edge in her designs. And she honed her skill by redecorating her bedroom frequently as a child. Listen, as Abi and Andy share how Zainab sets up her office so that when she meets with clients for the first time, they get a feel for who she is and what to expect from her. Zainab believes that less is more because people don't miss what they can't see and luxury is a personal experience. Abi speaks about what Zainab created for Engage!20 Dubai and shares some details about what made it breathtaking. Zainab is an amazing designer and any conversation about her is riveting, but when you add Abi Matesun to the conversation, you end up with the need to go further and find out more about both incredible creatives. Enjoy! Don't forget to listen to Andy's new podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or visiting www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:07] Welcome back to the show, Abi! [02:17] Abi discusses Zainab being a creative and honing that skill even as a child. [03:35] Abi believes that travel opens your eyes to different cultures and experiences, and all the traveling Zainab did as a child gave her an edge. [05:37] They discuss how Zainab gets to know her clients before they ever talk about their wedding. [07:07] Zainab believes that less is more because people don't miss what they don't see. [08:11] Abi explains why luxury is an experience. [09:05] Abi discusses Zainab's style and how she designs weddings around the couple's personal details. [11:32] Listen as Abi speaks about the experience that Zainab created for Engage20! Dubai. [14:15] Andy talks about Abi using storyboarding, which for events is unusual. [16:36] Thank you so much for being on the show! Find Zainab: Zainab Alsalih Carousel Casa Engage!20 Dubai @carousel_wedding_events Instagram | Facebook | Vimeo This Week's Guest Co-Host, Abi Matesun, Emmy-Winning Cinematographer, Filmmaker, Photographer & Speaker Malekfoto Weddings Malekfoto Films Abi Matesun Episode 282 on The Wedding Biz @malekfotoweddings Instagram | Facebook Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"I try always to make sure I design a wedding with the couple in mind and personalize it as much as possible." Listen as Andy and his guest, Zainab Alsalih, discuss how she designs a wedding, why she transitioned from corporate events into weddings, her process when doing events, and much more on this episode of The Wedding Biz. Zainab is the Founder and Creative Director of Carousel Events out of Dubai, one of the region's best-known companies for event design. Zainab is also considered one of the most respected authorities on weddings in the middle east. She has been covered and quoted in countless regional and international programs and publications in various languages on radio, televisions, print, and online, including Harpers Bazaar, Martha Stewart, and Vogue. Listen as Zainab shares how she got started in event planning and the transition to weddings. She speaks about how young couples today are leaning toward less traditional weddings and more towards western influences. Zainab also discusses her process from the first time she meets the client until the actual wedding. "It's not about how a wedding looks; it's about how a wedding feels." Zainab shares why this is the way she views weddings, why less is more is her main mantra, and what the definition of luxury means to her. She shares many details of major weddings she has designed and tells it with color and passion so you can visualize it as if you were there. You don't want to miss this conversation. We are all experiencing quite a bit of stress and other issues during this pandemic. Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:44] Welcome to the show, Zainab! [02:15] Zainab shares about the many places she lived as a child. [05:29] Zainab speaks about her passions and interests as she grew up. [06:41] She discusses going to business school because her father wanted her to be a banker. [09:03] Zainab shares that her husband's idea was that she transition into events because she didn't enjoy her job at the bank. [10:42] She speaks about starting out with corporate events and describes the launch party she did for her husband's company. [12:39] Listen as Zainab discusses how she transitioned from corporate events into weddings. [15:05] Zainab speaks about being exposed to many cultures and languages as she grew up, which played well with planning her weddings. [16:22] Young couples today are leaning toward less traditional weddings and more toward western weddings. [17:33] What is your process from the first sit down with the client through the wedding itself? [20:04] Zainab shares where she meets with couples and their families. [22:07] Zainab describes her signature design, quality over quantity, less is more. [24:46] "It's not about how a wedding looks; it's about how a wedding feels." [25:45] Zainab describes a wedding that she planned and designed for a major Nigerian celebrity's sister. [28:15] She speaks about the wedding she planned at the Dubai Opera. [30:15] Zainab gives her definition of luxury when clients ask for a luxurious experience. [32:20] Zainab discusses a wedding she planned from a client's picture of their grandparents' wedding. [34:07] She shares her experience of being a woman entrepreneur in Dubai. [35:43] Zainab speaks about why she also spends time in both Italy and Dallas. [38:23] How has the pandemic affected your business and personal life? [41:03] Zainab shares starting a new division of Carousel that focuses on interior styling and decorating. [42:38] She now has time to work on the book she has been writing. [43:17] Thank you so much for being on the show! RESOURCES Find Zainab Zainab Alsalih Carousel Casa Engage!20 Dubai @carousel_wedding_events Instagram | Facebook | Vimeo Engage!20 Dubai Carousel Showreel Five-O Opus of Love Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Does giving back make you feel better? Listen as Andy and Robert Sherman, the President of Washington Talent Andy's partner at Kushner Entertainment, discuss JoAnn being the godmother of destination weddings, wanting to be an advocate for her clients, founding the Sewing Angles, and much more on this episode of The Next Level. JoAnn is the owner of Elegant Occasions by JoAnn Gregoli. She has been included in Modern Bride Magazine as one of their Top Trendsetters of the year, and she was recently recognized as one of the top twenty-five most influential wedding planners in the World. Listen as Robert and Andy share how JoAnn was a wedding crasher in her twenties because she loved love, how JoAnn took classes in every aspect of an event so she could talk to her creative partners in their language, and her insights into getting to know every generation so she could market to them all in a way they would respond to. They also discuss how JoAnn is giving back during the pandemic by sewing masks because her daughter was on the frontline with limited PPE. She got some women's groups involved and paid for the materials out of her pocket because she says giving back makes you feel better. If you want to be inspired to help JoAnn with shipping the masks, please go to her Go Fund Me page at www.sewingangels.org and click on the Frontline Sewing Angles link. Don't forget to listen to Andy's new podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or by going to www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:11] Welcome back to the show, Robert! [03:10] They speak about JoAnn taking classes in everything her creative partners do so she can advocate for her clients. [04:43] Robert and Andy discuss JoAnn's insight on knowing every generation so you can market to them. [05:47] Robert talks about how now the millennials are paying for their weddings. [08:22] Andy speaks about JoAnn and the Sewing Angels sewing masks and shipping them to people in need. [09:50] To help JoAnn and all her helpers to keep making masks, please go www.sewingangels.org and click the go fund me link for frontline sewing angels. [11:34] Robert, thank you for being on the show! Find JoAnn Elegant Occasions with JoAnn Gregoli @joanngregoli Instagram @joann_gregoli Twitter @elegantoccasionsinc Facebook This Week's Guest Co-Host, Robert Sherman, owner of Washington Talent Robert Sherman Episode 206 on The Wedding Biz Washington Talent Onyx|Washington Talent Agency Kushner Entertainment @washingtontalent YouTube | Facebook @wta_talent Twitter Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Mentioned Colin Cowie Episode 128 on The Wedding Biz Colin Cowie Episode 135 on The Wedding Biz Colin Cowie Episode 267 on The Wedding Biz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Andy and his guest, JoAnn Gregoli, discuss how she educated herself to speak the language of her vendor team, how she approaches destination weddings, how she approaches marketing for her services, and much more on this episode of The Wedding Biz. JoAnn is the owner of Elegant Occasions by JoAnn Gregoli. She has been included in Modern Bride Magazine as one of their Top Trendsetters of the year and was recently recognized as one of the top twenty-five most influential wedding planners in the World. Elegant Occasions creates events that tell the story about the couple. Listen, as JoAnn shares how she was obsessed with weddings in her twenties, the wedding she did for Rupert Murdoch's daughter, and why she has been called the Godmother of destination weddings. JoAnn speaks about how she creates a team for destination weddings and her process for local and destination events. JoAnn discusses her company's business side, how she determins how to price the events she plans, and her strategy for using social media. JoAnn says to stay relevant she goes to conferences, to continue her own learning, and isn't afraid to reinvent herself and her business. JoAnn speaks of her grassroots effort to make sure anyone who needs a face mask has one. She started sewing masks, then reached out to some women's groups to help her, got some of her brides got involved, and now they have shipped out over 50,000 masks at no cost. Her main focus has been providing them to homeless shelters and to battered women. They have been sewing for over seventeen weeks with no plans to stop until the pandemic is over. JoAnn is an amazing woman. She doesn't sit back when something needs to be done; she jumps in with both feet. She did it for brides that lost their venue during 9/11, and she is doing it now with the pandemic. This is an episode you don't want to miss. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [02:38] Welcome to the show, JoAnn! [03:13] JoAnn shares how her childhood determined the path she would follow. [05:05] JoAnn speaks about being obsessed with weddings in her twenties. [08:11] She discusses the wedding she did for Rupert Murdoch's daughter. [10:12] She is known as the Godmother of destination weddings. [11:13] Listen, as JoAnn shares how she put a team together for her first destination weddings. [13:05] JoAnn speaks about her process when she plans weddings. [15:46] What other events do you do besides weddings? [17:38] JoAnn discusses how she view's the business aspect of her company. [19:56] JoAnn discusses her pricing philosophy. [22:36] What is your strategy for using social media? [24:18] Listen as JoAnn speaks about reinventing yourself constantly to stay relevant. [26:10] JoAnn shares how to market to different generations from baby boomers to GenZ. [29:04] JoAnn discusses how she decided to "re-prioritize," rather than "reinvent," and got started sewing face masks and the women's groups she got to help. [32:16] To help JoAnn and all her helpers to keep making masks, please go www.sewingangels.org and click the go fund me link for frontline sewing angels. [35:25] JoAnn believes that this pandemic makes people stop, slow down, appreciate what you have, and help the people who can't help themselves. [37:36] JoAnn shares what she wants to do once the pandemic is over. [39:06] Thank you so much for being on the show! RESOURCES JoAnn Gregoli: Elegant Occasions with JoAnn Gregoli @joanngregoli Instagram @joann_gregoli Twitter @elegantoccasionsinc Facebook Partyslate Video - Hightail Arielle & Ian's Wedding Trailer Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

Andy is happy to have Carrie Goldberg back on the show to discuss how COVID-19 has affected her personally and professionally, what she is hearing from both brides and planners, and the challenges planners have with managing their clients' expectations, but also keeping them safe and socially distanced. Carrie is the Digital Travel & Weddings Editor at Harper's Bazaar, where she oversees all things weddings and travel for HarpersBazaar.com. She is in charge of content, strategy, and visuals for Bazaar's digital travel and wedding verticals and editor of their membership subscription program called Bazaar Bride. Listen, as Carrie discusses the different ways some brides are viewing their weddings and how planners are coping with wedding guests while trying to keep them safe. Carrie believes that this pandemic has made couples ask themselves what's really important and whether now is the right time to take a chance on a large wedding or wait until it's safe. She also believes that some changes, she sees now, will continue in the future because people are realizing what is important and much of it is about getting back to basics. Carrie shares advice for planners and stylists around shopping and talks about where she will be for the next few months. Carrie has great insight into what is going on in the wedding and event business during this pandemic. You don't want to miss what she has to say. Don't forget to listen to Andy's new podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or by going to www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:09] Welcome back to the show, Carrie! [02:08] Carrie discusses how COVID-19 has affected her personally and professionally. [05:00] Carrie speaks about how she feels like the pandemic is robbing her of time with her family and grandparents. [06:07] Listen as Carrie shares what couples and brides have been sharing with her about how this has affected their weddings. [08:25] Andy speaks about a wedding he has coming up in September and the COVID-19 rider his company has put in place. [09:29] Carrie discusses the challenges the planners are having trying to manage expectations and social distancing. [11:17] Carrie speaks about how the pandemic has affected styling for events. [14:17] Carrie believes we will see permanent changes to how brides make decisions around dresses and planning their weddings. [16:20] Listen, as Carrie describes how she believes we will define luxury for the future. [17:54] Carrie shares advice for planners, stylists, and shopping while navigating weddings during this pandemic. [19:43] She tells us where she will travel during the rest of the year. [20:28] Thank you so much for being on the show! Find Carrie Carrie Goldberg Carrie Goldberg Episode 186 on The Wedding Biz Email @carrielauren Instagram | Twitter @harperbazaarus Instagram Harper's Bazaar Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com Mentioned: Rachel Birthistle Episode 202 on The Wedding Biz

"You must reinvent yourself by expanding your vision and allowing yourself to do new things." Listen as Andy and his guest David Tutera discuss his last two jobs before the pandemic put a stop to everything, what he's doing both personally and business-wise during the shutdown, what he's doing to adjust his business and reinvent himself, and much more on this episode of The Wedding Biz. David's uniquely creative talent and outstanding reputation have made him a tremendous success in the lifestyle arena, including multiple hit TV shows. His client list includes Elton John, Prince Charles, Jennifer Lopez, The Rolling Stones, Kenneth Cole, the Kennedy Center, the official post-Grammy parties, and so much more. Listen, as David talks about the last event he did before the pandemic, how he is enjoying being home with his husband and kids and taking this downtime to reevaluate, reinvent and take the time to come up with new ideas. David shares what a typical day was like before COVID versus a typical day now and if he will keep some new routines once he can get back to work. "Lead with personality and emotion" when speaking with potential clients, oversell yourself to impress potential clients. David believes that even though it is tempting, don't devalue your services by reducing your prices. Stay strong and keep them where they were before the pandemic, your value hasn't changed so why should your prices. Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [02:13] Welcome to the show, David! [02:52] David speaks about the last events he did before the pandemic shutdown. [03:48] David shares that he is enjoying being home with his children. [04:44] He discusses taking this time to come up with new ideas. [06:21] David believes that everyone should always reevaluate and reinvent themselves. [07:19] He discusses launching an immersive mentorship program that allows people to learn in a group or one-on-one. [09:30] David discusses what a typical day was like before the pandemic and how that's since changed. [11:56] Listen, as David talks about where he sees his company going in 2021. [14:38] David says he's realized that, after three or four months, he is so tired of talking about COVID. [17:41] He believes that now is not the time to drop prices, stand strong with the prices you had before the pandemic. [18:05] Let clients know why you charge what you do and the value they get for the price. [19:00] David says to think of your client as a first date and over-sell yourself to impress potential clients. [20:59] Listen as David shares how his routine has changed and if he will be able to maintain the changes or just jump right back into the fray once the pandemic is over. [22:48] David speaks about some TV shows he's done and hopefully new projects to come. [24:38] Thank you so much for being on the show again! RESOURCES Find David: David Tutera David Tutera Episode 53 on The Wedding Biz Mentorship Program @thedavidtutera Facebook | Pinterest @davidtutera Instagram | Twitter Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"Success is not about the destination, but rather the journey." Listen as Andy and his guest, Zainab Alsalih, Founder and Managing Director of Carousel Events, a bespoke event design and wedding planning company based in Dubai, discuss the way Abi sees and photographs a wedding, his need to find the love-story with his clients and the importance of good visuals plus much more on this episode of The Next Level. Abi is the Founder and CEO of Malekfoto Films and Malekfoto Weddings. Abi is a two-time Emmy-winning cinematographer, filmmaker, photographer, public speaker, and two time Telly Award winner. His wedding visuals have attracted over 60 million viewers around the world. Zainab shares how attuned to his couple's love story that Abi always is, the way he is involved through the whole process, and why knowing how the planners are designing the decor and lighting, for the event, helps give him the best visuals. They also speak about his use of storyboarding when preparing to shoot an event. Listen, as Zainab and Andy speak about Abi's definition of success and how he believes that it's not just about the wedding day itself but also about the journey to the event that's important. Abi is very dedicated to telling each couple's love story through photographs and film. He thinks of each event like a cinematographer, with the couples as the stars and the guests as the supporting cast. Don't forget to listen to Andy's new podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or by going to www.themusicmakers.com . SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:06] Welcome to the show, Zainab! [02:04] Zainab discusses how Abi views a wedding when he is filming. [03:14] Zainab shares that Abi is quite attuned to the love story between his couples. [04:25] She likes how Abi gets to know his couples, how it will be designed, decorated, and the lighting, so he knows how he will portray the event. [06:07] Abi likes to storyboard a wedding, which is something neither Andy nor Abi has seen before. [09:51] Visuals are extremely important in today's world, when people go to social media to find you. [10:43] Zainab discusses Abi's definition of success. [11:42] "It's really not about the wedding day itself as much as the journey to that day." [12:46] Thank you so much for being on the show! Find Abi: Malekfoto Weddings Malekfoto Films @malekfotoweddings Instagram | Facebook Inner Conflict Documentary This Week's Guest Co-Host, Zainab Al Salih, Founder and Managing Director of Carousel Events Zainab Al Salih Carousel Wedding Planner and Event Design @carousel_weddings_events Instagram | Pinterest Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"Everything you see in life that has impacted the world in any form or way started as a dream." Listen as Andy and his guest Abi Matesun discuss what Abi means by this statement, why he left Nigeria, how he started in photography and the transition into film, and much more on this episode of The Wedding Biz. Abi is the Founder and CEO of Malekfoto Films and Malekfoto Weddings. Abi is a two time Emmy-winning cinematographer, filmmaker, photographer, public speaker, and two time Telly Award winner. Born and raised in Lagos, Nigeria, Abi studied Management and Information Systems at the University of Texas. "Catching all the moments between the moments." Listen as Abi tells the story of how he films weddings, and his process when he meets with the couple for the first time. He and his team then do a storyboard so they can make life easier for the wedding planner. He says they want to be like a special forces team. Their footprint is very small, but their impact is unforgettable. Abi speaks about the story behind his documentary Inner Conflict, the love story Fire and Ice, that he filmed in Iceland, and how important the music is to his work. Abi also speaks about how he handles the business and artistic side of his business and how the pandemic is affecting him both personally and professionally. "Success is doing better tomorrow than you did today." Abi is so insightful and passionate about his life and his work, and the way he views his art is so different from anyone else you will ever meet. Take the time to listen to the brilliance of Abi Matesun. We are all experiencing quite a bit of stress and other issues during this pandemic. Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [02:39] Welcome to the show, Abi! [04:14] Abi discusses the educational system in Nigeria and why he went to school for Quantity Surveying. [05:40] Abi shares how he ended up moving to the United States. [07:38] What was your impression of the United States when you arrived? [09:30] Abi speaks about the photography company he started while in college. [11:17] Abi discusses the transition from photography to cinematography. [13:50] He shares a wedding for his friend that became the catalyst for Malekfoto Weddings. [16:00] Abi explains the story behind how he shoots weddings. [16:54] Listen as Abi speaks about his process when he first meets with a couple. [18:32] Abi shares a story about one of his favorite weddings. [20:46] Do you storyboard with your team for a wedding? [22:47] Abi discusses his documentary, Inner Conflict. [24:06] Listen as Abi shares the story behind his film, Fire and Ice. [25:59] How much thought do you give to the music in your films? [28:19] Abi speaks about how he views the difference between business and art. [30:24] Abi shares what his topics are at his speaking engagements. [31:38] How is the pandemic affecting you personally and professionally? [33:51] Abi gives some advice for professional cinematographers or filmmakers that want to get to another level. [35:18] Abi shares what success means for him. [37:23] Thank you for being on the show! RESOURCES Find Abi: Malekfoto Weddings Malekfoto Films @malekfotoweddings Instagram | Facebook Inner Conflict Documentary Alicia & Dan Vimeo Danique & Henry Vimeo Halima & Habeeb Vimeo Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment www.KushnerEntertainment.com

"Designing jewelry is all about family and connecting emotionally." Listen as Andy and his guest Carrie Goldberg, the Travel and Weddings Director at Harpers Bazaar, discuss Zameer's refugee family upbringing, his ability to create an experience when he designs jewelry, how he comes up with ideas for engagement rings and much more on this episode of The Next Level. Zameer is the Founder and CEO of Zameer Kassam Fine Jewelry. In 2018, Zameer designed the Times Up ring worn by Ashley Judd at the Oscars and, later that year, the cast of Crazy Rich Asians wore Zameer's designs at the global premiere in Singapore. Last year, he was commissioned to celebrate the groundbreaking movie, Black Panther, by designing the Wakanda Forever ring worn by its lead actress Lupita Nyong'o throughout the awards season. Zameer's passion and enthusiasm for what he does are apparent in the time he puts into his designs. Carrie talks about Zameer's entrepreneurial spirit, how he can design an engagement ring that is so special between the two people in the relationship, and the jewelry he has designed for celebrities. The demand for Zameer's designs has increased since the beginning of the pandemic. His way of telling a story, with a beautiful piece of jewelry, draws people to him and is what makes his designs the perfect way to capture memories that last a lifetime. Zameer's approach to design is unique, and the way he tells stories with those designs are one of a kind...you won't want to miss his story. Don't forget to listen to Andy's new podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or by going to www.themusicmakers.com. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [01:10] Welcome back to the show, Carrie! [02:03] Carrie believes that the fact that Zameer tried to sell Mickey Mouse watches to his classmates at age 11 or 12 showed an entrepreneurial spirit. [04:12] Carrie speaks about Zameer's ability to make jewelry an experience. [06:03] Carrie discusses how Zameer takes the idea of an engagement ring and makes it special between the two people in the relationship. [08:24] They discuss the jewelry Zameer has designed for celebrities. [09:27] Carrie speaks about Zameer's passion and enthusiasm for what he does. [10:28] Carrie talks about the jewelry she has worn that Zameer designed. [12:52] They talk about how Zameer's business hasn't slowed down during the pandemic. [14:17] Carrie, thank you for being on the show! Find Zameer Zameer Kassam @ZameerKassam Instagram | LinkedIn | Facebook This Week's Guest Co-Host, Carrie Goldberg, Travel and Wedding Director at Harper's Bazaar Carrie Goldberg Email @carrielauren Instagram | Twitter @harperbazaarus Instagram Harper's Bazaar Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!

Zameer Kassam is known for Infusing storytelling with personal history when designing jewelry. Listen as Andy and Zameer discuss the rings he designed for Hasan Minhaj, Ashley Judd, and Lupita Nyong'o. Zameer also talks about his background working in his immigrant family's jewelry business, why talking to people about their love stories was his favorite part, the passion that led him to design jewelry plus much more on this episode of The Wedding Biz. Zameer is the Founder and CEO of Zameer Kassam Fine Jewelry. Zameer continues to be a member of the Rock 100, the 100 fastest growing startups founded by alums of the Harvard Business School. And, in 2015, De Beers group entered a strategic partnership with Zameer Kassam offering exclusive access to their most rare and precious diamonds. Zameer is a storyteller, but instead of words, he uses jewelry to tell stories. Listening to the couple's love stories and designing a ring that encompasses their lives gives him joy. Working with De Beers and using diamonds from the Botswana diamond mines gives him a way to do what he loves but still benefit the country they came from and that is something he feels very passionate about. "I just brought back thoughtfulness and meaningfulness to something that should be thoughtful and meaningful." As Zameer speaks about opening a design company, he hated that the jewelry industry was going into the generic mass consumption direction. He believes that when someone buys a ring for the person they love, it should be unique and not the same ring hundreds of others have been given from the same jewelry store. Zameer shares his process of finding the sweet spot in diamonds where beauty and value are optimized, the thrill of working with celebrities to bring attention to their causes, and how the pandemic is affecting his business and the changes they made to keep production going. Zameer's story and approach to business is very moving. You don't want to miss the extraordinary conversation. The Business of Being Creative is another great show on The Wedding Biz Network with host Sean Low. Sean has taken the creative business advice he shared with accomplished notables such as Preston Bailey, Vicente Wolf, Nate Berkus, Sylvia Weinstock, and many more. He is offering it to you on his new show, so tune in every Tuesday on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute. Show Highlights: [02:47] Welcome to the show, Zameer! [03:30] Zameer speaks about a ring he designed for Hasan Minhaj. [05:36] He shares his life, growing up around his family's jewelry business. [08:27] Zameer discusses his first job at a consulting company. [09:13] Listen, as Zameer speaks about his parents being refugees and how that shaped his life. [12:18] Zameer speaks about telling people's stories because everyone has a story. [14:21] Was there a moment where you decided you wanted to follow your passion? [16:28] Zameer talks about his internship with the De Beers group. [17:17] He discusses spending his second year, the second semester in Botswana, in the diamond mines. [19:09] Zameer speaks about opening his own fine jewelry company. [21:36] He tells a story about a friend asking him to design a ring for the love of his life. [24:50] "I just brought back thoughtfulness and meaningfulness to something that should be thoughtful and meaningful." [26:28] Listen as Zameer shares his process from the first meeting to the finished product. [28:01] What are some major tradeoffs in the attributes of a diamond? [30:48] Zameer shares another story of a couple that moved him. [33:14] Zameer speaks about the high profile design he did for Ashley Judd that celebrated women directors in film. [36:53] Zameer shares his perspective on the Botswana diamond industry. [38:54] Are you working on a wedding show that will air on Netflix? [40:27] Zameer speaks about how the pandemic is affecting his business. [41:03] He describes all the changes they made to focus on getting the rings done. [44:35] Zameer shares how everything has slowed down and people are focusing on the important things. [45:32] Thank you so much for being on the show! RESOURCES Find Zameer Zameer Kassam @ZameerKassam Instagram | LinkedIn | Facebook The New York Times People Magazine Vogue CNBC Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues!