The Wedding Biz - Behind the Scenes of the Wedding Business

Today's guest believes "that flowers speak for themselves." Rob Van Helden discusses what he means by "perfect simplicity"; starting a business out of the back of a car with his sister Patrice; how, through word of mouth, they were able to grow; and much more on this episode of The Wedding Biz! Rob is the owner of Rob Van Helden Floral Design Limited out of London. His previous clientele includes Nelson Mandela, Joe Malone, Elton John, the Beckham's World Cup party, Alfred Dunhill and James Bond film premieres, and Royal weddings and events including Princess Beatrice, Princess Eugenie, and Princess Margaret's 70th birthday. Rob shares how instrumental props are in the design and setting the theme, and he shares his process when he works with clients. He also speaks about taking his clients to the flower market with him so they can see firsthand what he has in mind for the design and experience their responses. Listen as Rob describes the flower arrangements he designed for his own wedding and some of the biggest challenges he has faced at an event. He shares how he is handling the pandemic personally and professionally and how success to him is simply having happy clients. Andy is so happy to bring you this revisit of this wonderful and engaging conversation with Rob, and he would really appreciate it if you were to share the podcast with a few friends or colleagues who might enjoy it. Be sure to also leave a top review wherever you listen because that really helps him and the show out, and don't forget to subscribe to the podcast so that you never miss a new episode! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [01:01] - Today's episode is a revisit of Andy's interview with Rob Van Helden! [02:46] - Rob shares growing up in a small village in Holland and his journey to where he is now. [06:09] - Rob speaks about finding out that he had a knack for floral design. [06:50] - Rob discusses starting a business with his sister Patrice in the back of a car. [08:49] - What does Rob mean by "perfect simplicity"? [09:24] - Learn why Rob likes to work with a lot of one type of flower. [10:29] - Rob discusses why he believes props are instrumental in the design and setting of the theme. [13:29] - Rob has natural conversations with his clients, sends them a proposal, and takes them on a trip to the flower market to show them what he has in mind. [16:51] - What are some of the biggest challenges Rob has had during weddings? [17:50] - Rob describes what he designed for his own wedding in 2007. [20:27] - Rob shares some Royal weddings and events for which he has designed flowers. [22:56] - What events has Rob done for Sir Elton John over the years? [23:48] - Rob discusses how he creates the right display for hotels and their venues. [24:39] - What does success mean to Rob? [25:59 - Andy gives us Rob's contact information. LINKS AND RESOURCES Find Rob: Rob Van Helden Floral Design Limited @rvhfloraldesign Instagram | Facebook | X / Twitter RVH Prop Hire @rvhprophire Instagram | Facebook @rvhhome Instagram | HayKo.TV Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy hopes that you will join him today as he chats with recurring guest Laurie Arons of Laurie Arons Special Events which she founded nearly three decades ago in 1994. Laurie has become a staple in the industry, working with high-profile clients like Sofia Coppola, Vanessa Getty, and Christy Turlington. In this candid conversation, Laurie shares insights into her experiences navigating the wedding industry, especially during the challenges posed by the COVID-19 pandemic. Reflecting on the challenging years of 2020 and 2021, Laurie discusses her strategic approach to having managed events during the pandemic. Laurie's adaptability and foresight allowed her to successfully handle the uncertainties, emphasizing the importance of staying prepared in the face of unforeseen challenges. Andy and Laurie also take a dive into the evolving landscape of the wedding industry. They explore the rising expectations of clients, driven in part by social media and the desire for unique, personalized experiences. Laurie emphasizes the importance of being able to meet these elevated demands while acknowledging the challenges that come with finding and holding onto dedicated staff. Together, they discuss the intricate balance between delivering exceptional service and maintaining the well-being of the professionals involved in crafting these unforgettable events. In addition, Laurie shares her thoughts on staying relevant in an industry that has witnessed significant changes, particularly with the advancement of social media and artificial intelligence. She emphasizes the importance of authenticity and genuine expertise. Her dedication to fostering a sense of community among professionals is evident, as she discusses her successful masterclasses, providing attendees with not just valuable knowledge but also meaningful connections and friendships. Laurie also touches upon her future plans, revealing that despite her decades of experience, her passion for the industry remains undiminished, underscoring her love for the work she does and the joy she derives from creating magical moments for her clients. Andy, as always, had such a wonderful time catching up with Laurie and hopes that you enjoy this captivating conversation with her. If so, please be sure to share it with a few friends or colleagues who might also enjoy it. Andy would also appreciate it if you were to leave a top review wherever you listen because that really helps him and the show out! Be sure to also subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:56] - Today's guest is returning guest Laurie Arons of Laurie Arons Special Events! [3:00] - Laurie moved 2020 clients to 2021 due to COVID, leading to a very busy 2021. [5:38] - After 2021, Laurie drastically scaled back weddings, prioritizing rest. [7:16] - Laurie reveals that after COVID, finding staff became very challenging. [9:29] - We learn that staff shortage persists due to long hours and weekend work. [11:30] - Client requests for extras strain planners, leading to overwhelming workload. [12:23] - Andy discusses what staying relevant in a saturated industry requires. [13:57] - Laurie argues that embracing diverse opportunities fuels professional growth. [16:59] - Laurie effectively shared special wedding moments with help from Follow the Bride. [18:16] - Laurie managed various aspects including videography and social content. [20:28] - Hear how collaboration earned Laurie 30,000 new followers! [21:28] - Does Laurie have any immediate plans to incorporate AI into what she does? [23:27] - Laurie has no plans for a new masterclass until next year at the very earliest. [24:27] - Learn why we should be a bit weary of something claiming to be a masterclass. [26:50] - Andy reflects on his experience being present at Laurie's masterclass. [29:32] - Laurie shares what she feels the foundation of her work is. [31:14] - Does Laurie have an exit strategy? [33:57] - Check out Laurie on the social media platforms listed below! LINKS AND RESOURCES Laurie's Previous Guest Spots on The Wedding Biz Find Laurie: Laurie Arons Special Events - WebsiteLaurie Arons Special Events' Facebook PageLaurie's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network

Andy is so thrilled to welcome first-time guest Jen Gould of Jen Gould Events to the show this week! Jen's journey in the event industry began when her mother, Diana Gould, established the company nearly fifty years ago, making them pioneers in the evolving world of professional event design. Listen in as this episode delves into Jen's unique approach to event design, blending cutting-edge elements like acrylic fabrication, graphic design, large-scale set design, and digital technology. Jen's commitment to creating personalized and unique experiences for her clients is evident in her clean and modern aesthetic, drawing inspiration from various sources. Throughout Andy's conversation with Jen, Jen shares stories of challenges and triumphs, highlighting the meticulous planning and attention to detail that goes into each event. She discusses the significance of staying relevant in the industry by embracing technology, including artificial intelligence, while also emphasizing the human creativity behind these innovations. Jen also shares with us what success means to her, emphasizing that it is about more than just monetary gain for her, that it also involves the joy of bringing her clients' dreams to life. From transforming spaces into enchanted gardens to overcoming unexpected hurdles, Jen's passion for her work shines through, and Andy had such a wonderful time chatting with her! If you enjoy this conversation, then Andy would very much appreciate it if you were to share it with a few friends or colleagues who might also enjoy it. Be sure to also leave a top review wherever you listen because that really helps him and the show out, and don't forget to subscribe to the podcast so that you never miss a new episode! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:49] - Andy reveals that today's guest is Jen Gould of Jen Gould Events! [2:12] - Jen's mother was a pioneer in the industry 48 years ago. [2:49] - Jen reveals how she unexpectedly entered the family business. [4:54] - Hear Jen identify her personal style. [5:49] - Jen embraces technology in her business and even uses AI! [7:49] - Jen describes her usual process with a client. [9:21] - Building strong relationships and trust among professionals enhances success. [10:32] Collaborative brainstorming ensures a shared vision before intensive design work. [12:20] Jen shares some examples of how she made clients' dreams come true. [15:09] Hear an example of the importance of learning and maintaining composure. [17:40] Jen's calmness stems from meticulous planning and a skilled team. [20:07] Jen emphasizes the balance between creativity and sound business practices. [21:37] Jen highlights meticulous detail, in-house production, and cost control's significance. [23:02] Learn about Jen's pricing philosophy. [23:54] Jen acknowledges the unpredictable nature of the events industry. [25:07] Jen stays relevant by embracing technology. [27:12] How does Jen define success? [28:43] Andy reveals where to find Jen online. LINKS AND RESOURCES People - "Inside Robin Roberts and Amber Laign's 'Ethereal' Connecticut Wedding Reception" The Sun - "Robin Roberts left speechless while revealing wedding flowers and decor just weeks before ceremony with fiancée Amber" ET - "Inside Robin Roberts' 'Ethereal' Wedding to Amber Laign and All About Her 'Powerful' Dress" ABC News - "Sneak peek at the flowers for Robin Roberts and Amber Laign's wedding" Find Jen: Jen Gould Events - WebsiteJen's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Welcome back to The Wedding Biz! This week, Andy has Bob Conti on the show! Bob is a principal member and business partner of Ed Libby and Company Events. For over two decades now, Bob has made a name for himself in the event industry by designing and producing milestone luxury events. Bob shares his journey from a background in visual merchandising to becoming a renowned figure in the luxury market, and he also discusses the importance of balancing creativity with practicality, adapting to changing industry dynamics, the value of collaboration among event professionals, what he means when he refers to legacy clients, what he still struggles with in the market, and so much more! Join Andy and Bob as they delve into the world of high-end events, share insights about staying authentic, and discuss the evolving landscape of the event industry. You'll also discover how collaboration is becoming a pivotal trend in creating memorable experiences for clients and guests. Andy had such a great time catching up with Bob and having him on the show and is very grateful for his time. He hopes that you enjoy this conversation, and if you do, please be sure to share it with a few friends or colleagues who might also enjoy it. Andy would also appreciate it if you were to leave a top review wherever you listen because that really helps the show out! Be sure to also subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [1:23] - Andy reveals that this episode's guest is Bob Conti of Ed Libby and Company Events! [2:14] - Bob used to be an executive in visual merchandising. [3:02] - How did Bob transition into the events industry? [4:51] - Bob values his enduring partnership with Ed Libby, which evolved organically. [7:56] - Bob prioritizes representing clients' tastes over personal style for successful events. [9:08] - Bob's creative process involves adapting to clients' ideas and understanding their style. [10:41] – Hear how Bob's career initially revolved around bar mitzvahs, leading to legacy clients. [13:14] – Andy and Bob discuss varying degrees of parental involvement in modern weddings. [15:05] – Nearly all of Bob's work involves collaborating with a planner or producer. [18:17] – Bob identifies one of his biggest challenges in the industry. [20:07] – Learn about the talks that Bob gives at conferences. [22:55] - Bob's mission is to ensure newcomers engage with industry veterans at conferences. [23:58] - Bob believes in simplicity and staying authentic in the saturated industry. [26:43] – Bob identifies collaboration as a current trend in the industry. [29:07] – Andy reveals where Bob can be found online. LINKS AND RESOURCES Find Bob: Ed Libby - WebsiteEd Libby - Instagram PageBob's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy is excited to be speaking with Greg Finck on this episode of The Wedding Biz. Greg is a brilliant photographer based in Paris. He studied business in France then came to the U.S to get his MBA. Greg was a marketing executive for ten years with Proctor and Gamble and at first, was doing wedding photography on the side as a hobby. Greg is now a major photographer even though he's technically only been doing it full-time for five years. Besides shooting significant weddings, he is doing fantastic work in the fashion world and has mastered marketing digitally in social media. He also gives master classes on photography and speaks at Engage. "Elegance is the only beauty that never fades," a quote on his website from Audrey Hepburn summarizes the approach that Greg has to photography. Black and white photos are what he started out doing, giving him the ability to really focus on what he wanted to shoot in order to hone his eye. Greg talks to us about many things; his life in marketing, the catalyst for moving into photography professionally, and how glad he was that he took that leap of faith. He speaks about the niche he found with destination wedding photography, mostly taking place in Paris and other parts of Europe, doing fashion photography during the slow wedding season, and why he uses medium format film. Listen in as Greg shares with us his secrets to rapid success, how to manage your client's expectations and the tools to choose the right photographer. He discusses his tricks for calming the nerves of a bride and tells us what equipment he uses to get such fantastic shots. The knowledge Greg has acquired in his relatively short time as a full-time professional photographer is immense. His business acumen is on point, and his humility is second to none. If you want to learn how to build your business in any industry, this is a conversation you shouldn't miss. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [02:02] - Andy welcomes Greg Finck to the show! [02:34] - Greg says that timeless elegance is what he wants to bring to his photography. [03:49] - Greg's childhood was spent in darkrooms developing film with his dad. [04:28] - Greg shot mostly black and white at first. [05:08] - Greg feels like he has always been a portrait photographer. [06:24] - When he was in college getting his MBA, photography was just a hobby for Greg. [06:56] - Greg went to work with Proctor and Gamble and is very grateful for what he learned. [07:58] - The most significant thing Greg learned from working for such a large company is how to be humble. [08:43] - Humility and hard work are fundamental values in this saturated market. [10:50] - Greg went to a workshop held by Feather and Stone out of California which changed his perspective on being a professional photographer. [15:26] - Was Greg financially prepared when he quit his job or did he take a leap of faith? [17:35] - Greg explains his initial marketing approach. [19:31] - Greg speaks about branding and shooting with film. [22:18] - Listen as Greg tells us what it means to have a European touch. [23:58] - Hear Greg define medium format. [26:32] - What percentage of Greg's business is related to fashion and editorials? [27:44] - The total expectations from clients are much higher today than in times past. [29:19] - Greg gives us his process when working with a client. [30:37] - Being direct with your clients is the key to managing expectations. [31:42] - Exuding confidence is how Greg helps dissipate a bride's nerves and anxiety. [33:45] - Greg chats about giving a master class. [35:58] - What are the qualities of a great photographer? [37:05] - Greg talks about his presentation topic at the next Engage Luxury Wedding Summit. [39:07] - If you want to learn directly from Greg, he gives workshops once a year in the spring. [39:51] - You can buy prints or gift cards on Greg's website. [40:21] - Greg's favorite equipment right now is a Contax 645 with an 80 mil lens. [41:35] - Andy gives us Greg's contact information. LINKS AND RESOURCES Mentioned During the Interview: The Wedding Biz Episode 139 LAURIE ARONS: Fast-Tracking To The Lux Level Feather & Stone Photography - Website Find Greg: Greg's Website Greg's Workshop Greg's Vimeo Page Greg's Instagram Page Greg's Facebook Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Ne

Andy has known today's guest for a really long time so is very excited to have him on the show for the first time! Join him as he sits down with luxury wedding and destination photographer Chris J. Evans, who has photographed weddings all over the world such as in Italy, Santa Barbara, Laguna Beach, Hawaii, and Napa Valley! Chris discusses how lucky he feels to have been raised in a creative household where his mother was a couture wedding dress designer and his father was a sculptor, painter, and philosopher. He enthusiastically shares how these influences shaped his artistic sensibilities and love for photography. He and Andy also dive into Chris' journey into photography and how he found his way to wedding photography, and the conversation delves into various aspects of Chris's photography style such as his approach to lighting, composition, and the importance of dressing appropriately for events. Chris also discusses the significance of building relationships with clients, staying present in the moment, creating a memorable experience for wedding guests, the importance of creating a supportive community of like-minded professionals, and so much more! It was truly a pleasure for Andy to sit down with Chris and have this intimate conversation with him, and he is very appreciative of Chris and his time. He hopes that you enjoy listening to it, and if so, then he would really love it if you were to share it with colleagues and leave a top review wherever you listen because that really helps the show out! Be sure to also subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:30] - We learn that today's guest is destination wedding photographer Chris J. Evans! [1:38] - Chris expresses his gratitude for having grown up with creative parents. [3:47] - Hear how Chris discovered his passion for photography via modeling in the early 2000s. [4:49] - How did Chris transition to full-time? [6:41] - Chris believes in the power of relationships, using authentic storytelling. [8:01] - Chris initiated the "monologue" to combat smartphone distractions during weddings. [11:26] – Learn how Chris builds profound connections during engagement sessions. [12:52] - Chris emphasizes entering the room with calm energy, gradually elevating vibes. [14:56] – What are some of the biggest challenges of doing destination weddings? [16:13] – Chris and Andy agree that it's important for a photographer to dress for success. [17:23] – How does Chris feel about film vs. digital? [18:17] – We hear Chris share his perspective on lighting, composition, and style. [20:20] - Chris stresses creating a memorable presence at weddings via guest interactions. [21:31] – Chris also argues that we should not fear putting ourselves out there. [22:38] – How is Chris maximizing PR to help him get the next high profile wedding? [24:24] - Publishing enhances social proof; shooting for magazines involves logistical planning. [25:55] – Chris discloses what gear he is currently using on film. [26:44] – Success involves supporting family, traveling, capturing love stories, and community. [28:35] – Andy shares Chris' contact information with us. LINKS AND RESOURCES Books: Eckhart Tolle - The Power of Now: A Guide to Spiritual Enlightenment Eckhart Tolle - A New Earth: Awakening Your Life's Purpose Videos: Vimeo - CJE Social Reel Tuscan Rose Ranch TikTok - The unplugged monologue. YouTube - Chris J. Evans Photography Find Chris: Chris' WebsiteChris' Instagram PageChris' Facebook PageChris' Pinterest PageChris' Vimeo PageChris' TikTok Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Welcome to another episode of The Wedding Biz, with Andy interviewing Renny Pedersen, the owner of Bliss Events based out of Chicago! Bliss Events is an award-winning company renowned for its creativity and unique approach to wedding planning, and Renny truly has a remarkable entrepreneurial journey dating back to her childhood when she started her first venture at only ten years old! Tune in to learn how, over the years, Renny has fine-tuned her approach to creative flair by focusing on personalization and unique experiences for her clients. She and Andy discuss how her creative process involves understanding each couple's personality, history, and preferences to create events that truly reflect their essence, and she gives such a wonderful example of how she did just that! She also addresses the challenges of setting a minimum budget for her services and her decision to limit the number of weddings she takes on, as well her biggest struggle being the common entrepreneurial plight – finding a balance between her professional life and her personal life. Renny's dedication to constant evolution, learning, and staying open to change has enabled her to stay relevant and thrive in the dynamic wedding industry, and she also shares what she most looks forward to in the future at 50 years old. This is such an insightful episode in which Andy really appreciates Renny's participation, and he hopes that you enjoy listening to it! If so, then he would love it if you were to share it with colleagues and leave a top review wherever you listen. Be sure to also subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:33] - Andy announces that Renny Pedersen of Bliss Events is today's guest! [1:29] - Learn about how Renny embraced entrepreneurship from a very young age. [3:03] - Renny predicts that she likely got her entrepreneurial flair from her mother. [3:44] - Renny reflects on her time in culinary school which sparked a passion for hospitality. [5:07] - How did Renny make the transition over to the wedding industry? [8:24] - Renny describes her signature. [11:29] - Renny shares an example of a modern couple's unconventional celebration. [13:03] – Renny describes the event: its incorporation of Hamilton and chocolate chip cookies. [15:26] – Hear how various unexpected delights left attendees feeling awestruck. [17:11] – Renny gets a lot of ideas during walks. [19:35] - Years of experience led to personalized event planning for fewer clients. [21:39] - Renny expanded to balance business and creativity, allowing space for innovation. [23:11] - Driven by creativity, Renny's personality prioritizes aligning work with aspirations. [25:24] – Hear how setting a minimum budget clearly communicates Bliss's value. [27:25] – Learn why Bliss charges a percentage rather than a flat rate. [28:13] – Remy thinks about the balance between ultra-luxury and her happiness. [31:18] – Renny argues that it's fine to not always chase ultra luxury. [33:08] – Renny recognizes her ability to constantly evolve as a strength. [34:53] – What about the future excites Renny? [37:59] - Andy provides us with Renny's contact information. LINKS AND RESOURCES Vimeo - Bliss Events Chicago Reel Find Renny: Bliss Events - WebsiteBliss Events - Instagram PageBliss Events - Facebook PageBliss Wedding - Pinterest Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy is so excited to have Julie Novack of PartySlate back on the show yet again! While he would highly recommend that you go back and listen to the previous episodes she has been on, in case you aren't familiar with Julie, she is the CEO and co-founder of PartySlate, a groundbreaking photo-rich website connecting event professionals, planners, and venues. Join Andy today as he and Julie delve into artificial intelligence and how it is revolutionizing the industry. Julie also shares insights into the evolving landscape of digital marketing and how AI is becoming increasingly crucial for building and enhancing brand presence as an event professional. No longer just a thing of the future, AI is here to stay, and it is going to continue to change the face of media as we know it. Perhaps what is most exciting is how AI is even seeping into familiar software platforms, making its benefits more accessible and integrated into our daily workflows, and Julie even predicts that Google will basically be unrecognizable five years from now! As she has discussed on the show before, Julie also emphasizes the importance of having a well-organized digital footprint, so if you're looking to stay ahead in the digital realm, then this episode is definitely for you! Andy is, as always, so grateful for Julie's time and really appreciates how much knowledge and wisdom she is able to pack into just a small amount of time. If you enjoy this interview with Julie, be sure to check out PartySlate, and Andy would love it if you were to share it with colleagues and leave a top review wherever you listen. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:38] - Andy announces today's guest - returning guest Julie Novack of PartySlate! [2:29] - Where does Julie see digital marketing going in 2024? [4:23] - Julie highlights Party Slate's role in centralizing event content. [6:26] - Julie offers her opinion on Threads. [8:39] - Julie begins to underscore the impact of AI on the wedding and event industry. [12:54] - Andy acknowledges that AI might be a little overwhelming for some people at first. [14:22] - Utilizing AI as a productivity tool can lead to generating innovative ideas. [17:40] - Many software and websites are now integrating AI elements and have been for years. [19:02] - Julie predicts that Google will be essentially unrecognizable in five years. [19:57] - Julie highlights a shift toward hybrid and remote work in the events industry. [22:46] - Julie discusses challenges of dealing with shorter notice bookings since the pandemic. [24:18] - Julie doesn't really like the word "vendor" and prefers "event professionals." [25:27] - Listeners are advised to conduct quarterly reviews of their digital presence. [26:43] - Andy touches upon where we can find Julie online. LINKS AND RESOURCES Julie's Previous Guest Spots on The Wedding Biz Find Julie: [email protected] – WebsiteSign up for PartySlatePartySlate ReviewPartySlate - Instagram PageJulie's Instagram PagePartySlate - TikTok PagePartySlate - Facebook Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Today's guest on the show, Tyler Speier, is the genius behind Tyler Speier Events, a luxury event planning, designing, and floral company based in Santa Barbara, California, and Andy is truly excited to have him on for this episode! Tyler isn't just an expert at crafting dream weddings either; he's also a social media maestro, and he and Andy dive into how wedding professionals can make the most of these platforms. From Instagram to TikTok to new platform Threads, Tyler breaks down the power of authenticity and connection, sharing how his journey on social media took unexpected twists and turns – and how it transformed his business. Listen to learn firsthand how to elevate your online presence, connect authentically with your audience, and transform followers into loyal clients. Andy and Tyler also delve into the captivating journey of how Tyler was a young florist who unexpectedly rose to the top and discovered how social media would be his game-changer. From sharing heartwarming stories to viral moments on TikTok, Tyler spills the secrets of building a strong online community and translating it into a flourishing business. Whether you're a seasoned professional or just getting started, this episode will likely be a treat for you, and Andy is so grateful for the time that Tyler took to be on the show. If you enjoy this engaging conversation with Tyler, then Andy would love it if you were to share it with colleagues and leave a top review. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:26] – Today's guest is Tyler Speier of Tyler Speier Events! [2:10] – Hear how Tyler's company came to be. [4:48] – Tyler emphasizes what makes his services distinct. [6:04] – Tyler comments on how social media can be an incredible marketing tool. [7:25] – Learn how Tyler's social media journey began with overcoming fear. [9:53] - Tyler emphasizes the importance of authenticity and expertise. [11:52] - A common pitfall of social media is the balance of authenticity. [14:48] – Learn why, although initially skeptical of it, Tyler now loves TikTok. [16:15] – Discover how a viral TikTok video led to a substantial following. [19:14] – Tyler offers his feelings on Threads. [20:24] – Tyler encourages fellow wedding professionals to recognize their expertise and value. [22:50] – Andy shares with us where we can find Tyler online. LINKS AND RESOURCES Videos: Kushner Entertainment - SoundConnection Ruthie & Simon - Spin the Dial Films Victoria & Faben - AK Film Co Camille & Kevin - BStudios Find Tyler: Tyler's WebsiteTyler's Instagram PageTyler's TikTok PageTyler's Pinterest PageTyler's Facebook PageFloral Design Mini CourseCoffee with Tyler Master Class Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy hopes that you will join him in this insightful conversation with Nora Sheils of Rock Paper Coin, a pioneer in wedding industry automation! Listen in as Nora talks about all things automation, explaining how it can save events and wedding pros considerable amounts of time and money while boosting efficiency and reducing mistakes. She recommends starting with calendar automation so clients can easily schedule appointments without email tag, recommending a number of platforms including her favorite, cloudHQ. Nora goes on to discuss how workflow automation platforms can automate multi-step processes using triggers and conditions. She also advises that even though some luxuries may prefer less automation, platforms like Rock Paper Coin allow automating contracts, invoices, and client communications while boosting sales, and she encourages us that while she completely understands being weary of tech, this is very user-friendly and intuitive. The implications of intuitive automation in business are ultimately enormous - saving up to a third of time spent on manual tasks while boosting professionalism and sales. Again, although it can absolutely be daunting at first, starting small and giving new tech a chance can yield big rewards. Andy himself even hopes to try out some of these suggestions and see how automation can help simplify and scale his own creative event business. Andy found this conversation to be so helpful and really hopes that you do as well! If you do, then please share this episode with at least three good friends who would benefit from it. Andy would also appreciate it if you would subscribe to the podcast and leave it a top review wherever you listen because that really helps the show out. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:06] - This is a slow time of year, and Andy has done a lot of traveling. [1:35] - Today's guest is Nora Sheils of Rock Paper Coin! [2:55] - Nora explains how automation can help those in the event and wedding industry. [4:16] – Nora understands reluctance to automate but recommends starting simple. [6:52] - Nora particularly likes cloudHQ and also recommends 1Password. [10:11] – Nora argues that transitioning to a password manager app is simple and gradual. [12:02] - Nora also recommends resources like Honeybook, 17Hats, and Dubsado. [15:57] - Rock Paper Coin can automate contracts, invoices and client communications. [18:08] - What are the broader implications of automation in business management? [19:37] – Learn why Nora recommends automation tools like Zapier and IFTTT. [22:21] - Many find tech intimidating, but they should take advantage of free trials and demos. [24:23] – Andy gives out Nora's contact information. LINKS & RESOURCES cloudHQ - Website 1Password - Website HoneyBook - Website 17hats - Website Dubsado - Website Zapier - Website IFTTT - Website Find Nora: Email: [email protected] Rock Paper Coin - WebsiteRock Paper Coin - Our StoryRock Paper Coin - Tips to Improve Workflow and Time Management for the Self EmployedRock Paper Coin - Automate Your Business Instant DownloadRock Paper Coin - Instagram PageRock Paper Coin - Facebook PageRock Paper Coin - App (Use code THEWEDDINGBIZ for one free year!) Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy welcomes you to another episode of The Wedding Biz in which he interviews Christopher Confero, a well known wedding planner and designer based out of Atlanta who manages to balance being not only the owner of his award-winning company Confero but also editor of the magazine Alabama Weddings. Christopher describes how his passions for music, performance, and theater shaped him creatively and continues to help him direct weddings and live events. Events, he reveals, allow him to be a creative storyteller and craft bespoke experiences for his clients. Christopher also discusses his process of connecting with couples and designing weddings to reflect their personality. Although he has systems and processes, he says he tries to meet clients where they are and have natural conversations to make them comfortable, and he describes creativity as combining different elements in a cohesive way to bring life to his clients' love stories using his "childlike ability to play." You can also expect to hear Christopher share specific examples of how he designed weddings using imagination and fresh perspectives, and he even reveals some of the challenges that he faces, especially the weather, and how he overcomes them through preparation and troubleshooting. Andy and Christopher agree on the benefits of having a business partner to manage the business side so that business owners can focus on the creative aspects if that is what they enjoy the most. Andy had such a blast having this conversation with Christopher and really appreciates Christopher's willingness to be open and vulnerable. If you enjoy the conversation, then Andy would love it if you were to share it with colleagues and leave a top review. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [1:17] - We learn that this episode's guest is event designer Christopher Confero! [2:06] - Christopher confirms that his initial passions were in music and acting. [2:35] - Christopher touches upon how his passion for music has helped him as a planner. [4:16] - When did Christopher first feel a pull toward event design? [5:57] - Christopher describes his personal signature. [7:47] - Christopher walks us through his usual process with his clients. [10:36] - Christopher explains his unique approach to wedding design. [12:16] - We hear an example of how Christopher transforms spaces to reflect personalities. [15:26] - Weather tends to be Christopher's biggest obstacle. [18:26] - Christopher runs his wedding business and magazine from Atlanta and Birmingham. [19:20] - Balancing event design and magazine editing is harder for Christopher than expected. [22:52] - Christopher has learned to outsource so that he can focus more on the creative side. [26:35] - Andy touches upon how travel and nature are inspirations for him. [28:55] - What do success and legacy mean to Christopher? [30:10] - Andy provides Christopher's contact information. Find Christopher: Confero - WebsiteConfero - Instagram PageChristopher's Instagram PageAlabama Weddings - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

"Our interests are totally aligned with our clients, to make sure their wedding is the best it can possibly be." Listen as Andy and his guest Alex Fitzgibbons discuss how Alex got involved in the event industry, his journey to Fait Accompli, why he feels his work there is about finding and expressing the life and soul of weddings he orchestrates, plus much more on this episode of The Wedding Biz. Alex is the Managing Director of Fait Accompli out of London, which organizes plans and designs spectacular events worldwide for A-list clients and Royal weddings. He orchestrated one of Vogue's top listed weddings of 2019 and was also responsible for the wedding celebration of Ellie Goulding and weddings for the Royal family, including Prince William and Katherine and Prince Harry and Megan. Alex discusses his understanding of what a client wants and how he finds his inspiration when planning the event. Alex shares a story of one of his favorite weddings last year, his design philosophy, and the challenges of orchestrating a very large event. He also speaks about how he keeps high-profile weddings private by taking away the guests' phones, which also allows them to engage with others more freely. Listen as Alex talks about balancing the business side of his company and the artistic side, how he puts together a team for each event, and how he has kept his business successful over the years. Alex shares that one of his favorite things about the event industry is the degree to which you get to know your clients and how exciting that is for him. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:53] - Today's episode is a revisit of Andy's interview with Alex Fitzgibbons of Fait Accompli. [2:01] - Alex is also a helicopter pilot! [2:40] - After taking flying lessons with money meant for university, Alex delivered pizzas. [3:56] - Alex undertook a 2,000 kilometer challenge in 2020, raising over 1.5 million dollars for Child Bereavement UK. [5:56] - After a severe injury, Alex learned that he is extremely stubborn. [7:10] - Alex discloses how he got into the events industry after college. [8:08] - How did Alex make the transition from Nintendo to having his own company? [9:51] - Alex describes himself as an adventurer who enjoys an adrenaline rush. [11:24] - Any large event can be successfully organized through excellent relationships with suppliers. [13:08] - We are walked through Alex's usual process with clients. [16:31] - The diplomacy and politics involved in planning weddings has grown in the last twenty years. [19:18] - Alex shares a detailed story of one of his favorite weddings. [22:50] - Alex carefully guards guests' privacy by asking guests to check in their phones. [24:45] - Alex laments that many guests focus on taking photos and videos of star performers rather than being present in the moment. [26:37] - What techniques does Alex use to ensure guest engagement? [29:18] - Alex feels the same pressure for all of his clients' events - whether they are high profile royal weddings or not. [31:06] - How does Alex balance business and art? [32:37] - Learn why Alex prioritizes hiring local suppliers and talent wherever an event is taking place. [36:50] - Alex reveals how he has maintained success for so long. [41:09] - Andy reveals where Alex and his company can be found online. Find Alex: Fait Accompli - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Get ready to welcome Tayler Cusick Hollman, marketing consultant, small business builder, and founder of Enji. Taking what she has learned over nearly a decade of helping small businesses with marketing to design and build a suite of online marketing tools that fits your lifestyle and makes sense for you, she joins Andy today to talk about the rise of artificial intelligence and how wedding planners can use it to their advantage! She delves into how artificial intelligence is starting to change the game when it comes to marketing our wedding businesses, and she talks us through some practical first steps we can take to build an effective marketing strategy as small business owners with limited time and resources. Andy and Tayler also dive into how AI tools like ChatGPT can specifically help us in three main ways, and even though these tools are very helpful, Tayler reminds us that we still need to review and edit any AI-generated content to ensure it meets our standards. It isn't foolproof – at least not yet. Ultimately, the most important takeaway here is that while AI offers opportunities to simplify tasks, couples still want to work with human experts who provide that personalized touch. With a sensible approach, AI tools can complement without replacing our services. This was such a thought-provoking and insightful conversation for Andy, and he really enjoyed talking with Tayler about both the pros and cons of adopting artificial intelligence. If you enjoy this conversation, please share it with colleagues. We suggest you subscribe to the podcast so that you never miss a new episode and to leave a top review. That really helps people find the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:20] - Have you, the listener, tried using any AI technology? [1:27] - We learn that today's guest is Tayler Cusick Hollman of Enji. [3:04] - Tayler recommends adopting a narrow and realistic marketing strategy. [6:33] - A solid marketing strategy involves setting goals and understanding your customer. [9:09] - Tayler argues that creating an effective avatar is key to crafting the right message. [11:24] - Tayler offers a basic definition of AI. [16:07] - How can wedding pros use AI to support marketing efforts? [20:53] - Hear about how Andy experimented with an AI chatbot and what he discovered. [23:12] - Learn why businesses should never just copy and paste AI generated content. [27:09] - How will AI come to affect what couples expect? [30:03] - Tayler gives her opinion on SEO. [34:51] - Engineers are being paid to assess what the most effective AI prompts are. [37:08] - Tayler enthusiastically encourages us to reach out to her. [38:03] - Andy reminds us where we can find Tayler and Enji online. Find Enji: WebsiteVideo LinkInstagramFacebookLinkedInPinterest Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy is excited to bring to you his engaging conversation with Todd Fiscus, event designer and founder of Todd Events. Todd has a very impressive client roster, and also plans and designs events for noteworthy professional athletes and civic organizations. In this conversation, he discusses his background growing up loving to redecorate spaces as well as his various career pivots including considering becoming a chef before finding his passion for event design. He explains that his goal is to create events that reflect the spirit and tastes of his clients rather than imposing his own style. Todd also talks about a new course he has created called Pillars of Production which is aimed at event producers, planners, and rental companies. Pillars of Production covers a range of topics from human resources, risk management, financial management, tenting, and production languages. The goal is to help new and current industry professionals avoid some of the pitfalls that Todd himself experienced when he first started out. He aims to leverage his expertise to provide best practices on standardizing operations in the industry. He also stresses the importance of competency with the various creative partners involved in event production, like lighting and sound technicians. Todd acknowledges that fear and uncertainty come with being an entrepreneur, and he hopes that his course will help transfer knowledge and boost the professionalism of the industry so that useful skills and information are not lost when it comes time for great designers and planners to retire. This was such an exciting, insightful interview for Andy, and he really hopes that you enjoy listening to it! If you do, then he asks that you please share this episode with at least three people you know who might also enjoy it. It would be great if you were to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen. That really helps people find the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [1:48] - Andy is excited to announce today's guest, Todd Fiscus of Todd Events! [3:29] - Todd, even as a child, enjoyed decorating and rearranging. [4:40] - Todd worked in a kitchen at a hotel and quickly realized that it wasn't his calling. [6:18] - Hear how a wedding in Dallas inspired Todd. [7:41] - Todd touches upon an important lesson that he learned in the last three decades. [8:56] - What makes Todd stand out in a very saturated market? [11:11] - Learn about Todd's course Pillars of Production and its primary objectives. [12:29] - Todd discusses his seven pillars of production. [16:19] - Company owners need to be able to communicate certain things to clients. [18:29] - Todd explains how planners don't always understand the language of power. [21:33] - Hear about the seventh pillar: financial management. [23:23] - Learn all about the Enfield Production. [26:09] - What are some of the best practices that planners and designers should be aware of? [27:33] - Andy discusses the difficulties of onboarding new hires. [28:48] - Employees can watch videos and take tests to assess their understanding. [30:01] - Pillars of Production plans to release new training videos four times per year. [33:28] - Being an entrepreneur comes with constant fear and uncertainty. [36:33] - Todd discusses how sustainability has been his greatest challenge. [39:15] - Andy gives us Todd's contact info. Find Todd: Todd Events - WebsiteTodd Events - Instagram PagePillars of Production - WebsitePillars of Production - Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy is so happy to welcome a first-time guest to the show - John Dolan! John is a professional wedding photographer, and as someone who developed an interest in photography at a very young age, this interview is especially exciting for Andy. John truly stands out as a pioneer in contemporary wedding photography, having woven a career out of advertising, editorial, and fine art photography. For over three decades, he has redefined the genre by blending the honesty of documentaries and the grace and beauty of fashion photography. John's clients include magazine art directors and editors as well as celebrities such as Jerry Seinfeld, Ben Stiller, Kate Bosworth, Bridget Moynahan, Will Smith, Rosanne Cash, and Gwyneth Paltrow, so he has quite the reputation behind his name! You will definitely want to listen to John's story as he shares what makes him stand out as a wedding photographer, including the surprising fact that he has only ever done photography as a profession. He also explains how photographing is, for him, a way of collecting, how and why he thinks of weddings as plays, and how he goes about establishing trust between himself and prospective clients. He also weighs in on the film vs. digital debate, explaining that he brings lots of cameras to a wedding and intuitively uses a hybrid of both film and digital based on the lighting situation. With John also being the author of the book The Perfect Imperfect: The Wedding Photographs, we also learn about what inspired him to write the book and what went into publishing it, and he closes up by offering some incredibly insightful tips and advice, including his belief that the most important person for a wedding photographer to please at a wedding is yourself. This interview has been a true pleasure for Andy, and he really hopes that you enjoy listening to his conversation with John Dolan as much as he enjoyed having it. If so, then please be sure to share this episode with at least three people you know who might also enjoy it. It would be great if you were to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen. That really helps out Andy and the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [1:39] - We learn that today's guest is wedding photographer John Dolan. [2:35] - Photography has always been John's only job, and he shares what drew him to it. [4:06] - John gives insight into what he means in his book by, "Unpredictability is what makes it memorable." [5:42] - A wedding photographer is, in a sense, a live performer. [7:33] - Learn about John's standard process. [8:46] - John shares what makes his business model seem counterintuitive. [11:19] - John incorporates both film and digital. [12:27] - How does John approach lighting, composition, and style? [13:47] - John addresses some of his biggest challenges and how he overcame them. [17:03] - Hear about how John approaches celebrity events differently. [19:04] - People who hire John usually expect him to be understated without much intervention. [20:51] - Photographers have to be able to adapt to unexpected weather problems. [22:36] - Does John feel more pressure when he knows that his work will be published? [23:40] - What does John still struggle with? [26:22] - John explains what compelled John to write his book. [28:11] - John argues that weddings aren't just about the couple getting married. [30:40] - There is a difference between how younger and older people approach weddings. [32:17] - We are treated to some tips and advice from John. [33:32] - John discloses what gear he currently uses. [34:32] - Andy gives us John's contact information. LINKS & RESOURCES John Dolan - The Perfect Imperfect: The Wedding Photographs Find John: John's WebsiteJohn's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: T

Andy welcomes Rachel Birthistle to The Wedding Biz. Rachel is the Owner and CEO of The Lake Como Wedding Planner based in Como, Italy. In addition to her own events, she has worked with people like Lisa Vorce on Chrissy Tegan and John Legend's wedding and many others. She says she is predominantly a wedding planner in a destination rather than a destination wedding planner. Rachel's father was in the fashion industry, and from a young age, she worked in his factory doing tasks like snipping thread and packing items. She found the place fascinating and knew that being in the fashion industry was where she wanted to be. She started making her own clothes in school even though her friends thought her fashion style was a little out there! Rachel discusses going to design college, finding a job with a large retailer in London, traveling all over the world, and her decision to stay home. She speaks about going back to college for sports therapy and starting a clinic in her home. Her life took twists and turns but eventually led her to a position with a wedding planner and, ultimately, her decision to start her own extremely successful business. Rachel strives to make each client's wedding an event starting when they get off the plane for their first meeting with her. With an itinerary of possible venues in hand, she begins to analyze the client's style, how they interact with each other, and begins the design process in her head. Creating a sequence of contrasting events for her clients is what she loves most. What is your dream? If it's to start your own business, what are you waiting for? You will never know if you can do it until you take a leap of faith and try. Rachel is someone who did just that; she found areas that were lacking in the wedding planning industry in Lake Como, Italy, and set out to change it. This is a learning experience for anyone with a dream, so sit back and listen to this very insightful episode. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Show Highlights: [00:00] - Today's sponsor is Zola. [01:03] - This episode is a revisit of Andy's original interview with Rachel Birthistle. [01:46] - Welcome to the show, Rachel! [02:11] - She has a view of Lake Como from her office and says it's hard to beat. [02:59] - Rachel discusses her childhood and how she knew she was going to be in the fashion industry as a small child. [03:45] - She didn't know what part of the industry, but the design side fascinated her. [04:21] - Did Rachel have a strong sense of what her style was? [04:41] - Rachel started making her clothes because she didn't have a lot of pocket money. [05:40] - She went to school for design in London but didn't finish because she left to have her daughter. [07:13] - If you are positive when looking for opportunities, you can be successful. [08:06] - Rachel started working for a retailer in London who focused on menswear and got to travel a lot. [09:18] - Rachel explains the twists and turns she took from fashion into planning. [11:00] - She got introduced to the wedding industry from a friend who needed help and moved from there into her own company. [11:59] - She discovered that the wedding industry was missing various things and made it her mission to fill in the holes. [13:45] - What was available to rent for weddings lacked style, so she started buying items to use. [15:04] - Rachel interprets what clients want and puts ideas together for them. [17:27] - She gives us her process for meeting a client, finding the venue, and understanding their style. She then can start thinking about the design. [20:05] - Lake Como is unique, and her goal is to have contrast within the flow of events. [23:38] - From the time her clients arrive at the airport, she puts together an itinerary for showing them locations and giving them an experience. [25:45] - She also does planning with other agencies that need a local planner to support them. [26:29] - Rachel reflects on her having worked with Colin Cowie. [27:38] - Rachel talks about working with Lisa Vorce doing Crissy Tegan and John Legend's wedding and the different people she has worked w

Andy is so excited to welcome John and Marijo Eleazar to the podcast in this episode! John and Marijo are the managing directors and visual storytellers of Eleazar Film and hail from the Philippines. They spend their time traveling the world looking for inspiration and excitement but also found a home to raise their children in Vienna, Austria. Eleazar Film creates unique films for people and businesses with stories that they want to tell. You're definitely going to want to listen in to this episode because John and Marijo have so many great bits of wisdom and insight to share. They discuss the various terms that help us understand the foundation of what they do, how they create such compelling videos for their clients, how to build videos into your overall marketing strategy, why it's important to create meaningful relationships, and so much more! Marijo and John also dive into their backgrounds and how the business got started, a bit into their family life in Vienna, a couple of examples of weddings that they filmed and what made them stand out, etc. Andy really has a lot of admiration for John's and Marijo's work, so he is so honored to have them on the show and really hopes that you enjoy his conversation with them. He would really love it if you were to share this episode with at least three people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen. That really helps out Andy and the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [1:45] - Today's guests are Marijo and John Eleazar of Eleazar Film. [2:57] - Why did Marijo and John choose to settle in Vienna? [4:52] - John discusses the origin of the business. [7:08] - Learn about some of the terms associated with the business. [10:32] - Does Eleazar Film use certain techniques to accomplish their goals? [13:22] - What is narrative transportation? [16:31] - How do John and Marijo establish attention amongst short attention spans? [18:31] - Hear why John does not believe in short wedding films. [20:22] - Marijo discusses their marketing strategy. [24:55] - Hear a story of a standout wedding. [28:20] - John gives details of a wedding during the pandemic. [30:14] - Hear some closing advice on creating meaningful relationships. [32:35] - Andy reveals where to find John and Marijo online. LINKS & RESOURCES Eleazar Film - PB Live 2023 Day3 (Director's Cut) Eleazar Film - 3 Elements of a Compelling Story Eleazar Film - The Intrinsic Value of a Compelling Story Find John and Marijo: Eleazar Film - WebsiteEleazar Film - Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Joel Serrato is today's guest, and Andy is so excited to have him on the show! Joel has been named a top wedding photographer by Harper's Bazaar and Martha Stewart Weddings, and his photography is based on capturing pure moments of authentic emotions. Some of his noteworthy work includes work for Pat Benatar, Tamara Mowry, and Adam Housley, and the quality of his work simply speaks for itself. Joel details how his original interest was in filmmaking but that his husband Jose Villa got him interested in wedding photography. He touches upon whether he prefers digital or film (and makes a pretty bold statement that might surprise you), what he does to bring in compatible clientele, and whether or not he has managed to find a balance between being a professional wedding photographer, a husband, and a father to two little ones. Joel also strongly believes in event professionals supporting each other rather than going up against each other, and he even demonstrates that by reaching out to photographers who got jobs over him and congratulating them. This positivity is something that he also carries with him pretty much everywhere that he goes, and he gives an example of how he managed to make a really good situation out of a literally rainy day, putting on what he calls his "swan face." This was such a special conversation for Andy because of how kind and thoughtful Joel is, and he really appreciates Joel's time and how open that he was on the show. If you enjoyed Andy's conversation with Joel Serrato, then he would really love it if you were to share this episode with at least three people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen. That really helps out Andy and the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:23] - Andy recommends the book The Creative Act: A Way of Being by Rick Rubin. [1:54] - Andy is excited to announce that Joel Serrato is this episode's special guest! [2:52] - Discover that Joel got his start in filmmaking. [5:35] - Joel identifies his husband Jose Villa as his greatest teacher. [7:39] - Does Joel prefer film or digital? [10:03] - How does Joel look at lighting, composition, and style? [12:04] - Joel walks us through the usual process with his clients. [14:44] - Joel believes that wedding industry professionals should support each other. [16:09] - Hear what the biggest challenges of destination weddings are. [19:29] - Does Joel approach photographing celebrities differently? [22:59] - Joel gives an example of a challenge that he had to overcome. [25:37] - Learn how Joel calmed a nervous bride down. [29:24] - Joel discusses situations that led to other opportunities. [31:26] - Joel reveals whether or not he's able to balance his professional and personal lives. [35:14] - Joel reflects back on how his parents inspired him. [36:41] - What gear is Joel currently using? [38:59] - Andy gives us Joel's website and Instagram information. LINKS & RESOURCES Rick Rubin - The Creative Act: A Way of Being Find Joel: Joel's WebsiteJoel's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy is happy to welcome returning guest Meghan Ely back to the podcast today! Meghan is the owner of OFD Consulting and combines in the trenches event experience with a love of wedding PR, empowering her clients to take their businesses to the next level, and her team's publicity efforts are even regularly honored by the Public Relations Society of America. A longtime industry speaker and writer, Meghan is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan also is the 2022 WIPA International President and is a long-time supporter and member of NACE, and SpecialEvents.com honored her as one of the top 25 young professionals in the event industry, with NACE recently having honored her as Speaker of the Year. Meghan catches up with Andy since her last appearance on the show, discussing the editorial boom in relation to the wedding industry. She also stresses the importance of mindset when it comes to strategy related to getting work published and diversifying your media strategy. Meghan also emphasizes the importance of having your strategies be year-round. Meghan, in addition, clarifies what's true about being in PR vs. some common misconceptions, emphasizing, for example, that there are rules that should be followed. She touches upon how to keep a line of communication open with editors and maintain connections, arguing that editors should be prioritized just as if they are clients and that we should follow their public accounts on social media, and offers some incredibly helpful advice to anyone looking to navigate this editorial boom! Andy really hopes that all of Meghan's valuable information is helpful to listeners! If so, then Andy would love it if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:16] - Andy updates on his comedy class. [2:17] - Today's guest is returning guest Meghan Ely! [3:31] - Meghan defines the editorial boom. [5:40] - Meghan shares a few strategies to get something published. [7:59] - Meghan discusses getting into the headspace of the media. [10:44] - How do we keep communication open with editors? [12:07] - Don't DM editors. [13:12] - Meghan gives advice on how to maintain connections. [15:58] - Hear some last-minute ways to navigate the submission boom. [17:03] - What is the best way to take advantage of what Meghan offers? [18:31] - Andy shares where to find Meghan online. LINKS & RESOURCES Meghan's Previous Guest Spots on The Wedding Biz Find Meghan: OFD Consulting - WebsiteOFD Consulting - Facebook PageOFD Consulting - Instagram PageOFD Consulting - Twitter PageOFD Collective - WebsiteWedding Industry Speakers - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

We've all been told to "fake it till we make it," but sometimes honesty and tenacity is all it really takes to succeed. Today's guest, Laurie Arons, is a luxury event planner who has been named one of the top planners in the industry by esteemed magazines such as Vogue, Harper Bazaar and Martha Stewart Weddings. Based in San Francisco, Laurie's business caters to high-end and extravagant occasions all around the world. Not only does Laurie offer her impeccable taste and eye for style, but she doesn't hesitate to lend her expertise, her kindness, and her time to others. To hear more about Laurie's story, technique, and passion for the event industry, tune into this episode of The Wedding Biz with your host, Andy Kushner. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Show Highlights: Getting out fear and replacing it with creativity How childhood influenced Laurie's love for planning The influence of having entrepreneurial parents Appreciating the finer things in life Facets of Laurie's life that shaped her into the person she is today What directed Laurie to event planning How being laid off changed Laurie's life for the better Targeting the clientele necessary to reach your goals Reaching out to people who have leverage in the industry Having an elaborate and committed follow up Going the extra mile to perfect every task What her event planning process looks like Connecting with people and matching with the right clients Extending assistance and kindness to others Building a loyal following Top tips for marketing on Instagram The content Laurie's compiled for her Masterclasses Delivering information in an intimate and accessible way LINKS & RESOURCES Jose Villa Interview on The Wedding Biz Abby Larson, Style Me Pretty, Interview on The Wedding Biz https://www.dropbox.com/sh/edow47otynsbt38/AAAid8w-4JJfZ3t7yKSp7Gu6a?dl=0 https://vimeo.com/196654927 Find Laurie: Website Instagram: @lauriearons Facebook: @lauriearonsspecialevents Masterclass Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Matthew Robbins joins Andy in this episode to be featured on the show three times! Matthew is the founder and creative director of Matthew Robbins Design, an event-planning firm with a focus on design and production for weddings and other events, and he is the co-owner of Robbins Otoya, a company which focuses on destination events internationally. Matthew is also an author whose work has been featured in many publications such as Martha Stewart Weddings, Vogue, Harper's Bazaar, etc., and he has been a featured guest on Martha Stewart Living Radio and The Today Show. Learn how the COVID-19 pandemic impacted Matthew and his businesses and what he learned from the experience. Also, what you should do if you're a planner who wants to start doing events overseas, how he navigates burnout and angst, and more! Andy is so appreciative that Matthew returned to the show, and if you enjoy this conversation with Matthew, then Andy would be grateful if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps people find the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:17] - Andy updates on his comedy class. [2:39] - Today's guest is revealed to be Matthew Robbins of Matthew Robbins Design! [4:04] - How did the pandemic change the way Matthew runs his businesses? [7:35] - Matthew shares a couple of his favorite design stories from last year. [10:24] - Matthew gives advice to planners who want to do international events. [11:38] - Who does Matthew contact for referrals? [14:58] - Does Matthew ever experience burnout? [17:19] - How does Matthew stay inspired and grounded? [19:21] - What does Matthew do to circumvent artist angst? [22:03] - Matthew really wants to write another book. [23:20] - Andy shares where Matthew's businesses can be found online. LINKS & RESOURCES Episode 357: REVISIT: MATTHEW ROBBINS: Creative Process and Connecting with Couples Episode 240 ROBBINS OTOYA: Loving What They Do and Doing It Together Find Matthew: Matthew Robbins Design - WebsiteRobbins Otoya Destinations - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

The creator of Easton Events, Lynn Easton returns to the podcast today! Easton Events is a luxury destination wedding design and planning company that works all over the world. Lynn is also the creative force and co-founder of Easton Porter Group, a luxury hospitality company with a portfolio of award-winning boutique hotels, vineyards, restaurants, and event venues in North America and Europe. Since last on the podcast, Lynn has launched a digital course for luxury planners who are looking to take their business from luxury to ultra-luxury, and she discusses what inspired it, what she loves the most about it, and so forth. She also talks about the differences between luxury and ultra-luxury, the greatest challenges that she has had planning ultra-luxury events (especially in Europe), and so much more! This is definitely an episode that you are going to want to tune in for because Lynn's enthusiasm and passion for what she does is practically infectious, and Andy is so grateful for the opportunity to have her back on the show! If you enjoyed this conversation with Lynn Easton, then Andy would appreciate it if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps people find the show! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:17] - Andy updates us on his comedy class. [2:25] - Today's guest is Lynn Easton! [3:58] - Why did Lynn recently create a course? [5:14] - Lynn reveals how she differentiates between luxury and ultra-luxury. [7:53] - Lynn points out that you have to be very transparent with ultra-luxury clients. [10:36] - Lynn argues that the industry should work together more. [12:17] - What have Lynn's greatest challenges been? [15:30] - Lynn explains how she overcomes the challenges. [17:33] - How does Lynn go about finding local teams? [21:05] - What sets Lynn's course apart from similar courses? [23:01] - Ultra-luxury planners need to have confidence. [24:10] - Lynn touches upon how she battles burnout. [26:27] - What hasn't Lynn done that she would still love to do? [29:11] - Lynn explains why her course is not for everyone. [30:40] - Andy gives Lynn's contact information. LINKS & RESOURCES Lynn's Previous Guest Spots on The Wedding Biz Find Lynn: Easton Events - WebsiteEaston Events - Instagram PageEaston Education - WebsiteEaston Porter Group - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy is so happy to welcome Cindy Novotny of Master Connection Associates back to the podcast to catch up! Cindy is an icon in the hospitality industry and is the original founder of MCA. She is an internationally renowned leader in sales, leadership, and customer service and has been recognized by the American Society of Training and Development as one of the most powerful, innovative, and passionate speakers in the industry. Cindy has also been named one of the top 25 most extraordinary minds in sales and marketing and is the author of the book Living with No Balance… and Loving It!. In this episode of the podcast, Cindy discusses how nerves and being out of your comfort zone can help you grow, what iconic luxury in the weddings and events industry means to her, how the COVID-19 pandemic impacted the industry, and so much more! Andy really appreciates Cindy taking the time to come back to the show with updates and hopes that you enjoy his conversation with her! If so, then please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:21] - Discover how Andy's stand-up comedy routine went. [2:13] - Today's guest is returning guest Cindy Novotny of Master Connection Associates. [3:20] - Cindy is constantly pushed out of her comfort zone. [5:56] - What is the heart of iconic luxury? [8:07] - Cindy explains what the key components of creating a luxury experience are. [10:27] - Cindy discusses AI. [13:04] - How does Cindy approach luxury meaning different things to different people? [16:33] - Cindy discusses upselling. [19:56] - How did COVID impact luxury travel? [22:38] - What does social selling mean to Cindy? [25:44] - Cindy argues that luxury involves being humble. [26:51] - Andy reveals Cindy's social media handles. LINKS & RESOURCES Cindy's Previous Guest Spots on The Wedding Biz Find Cindy: Cindy's BookCindy's WebsiteMaster Connection Associates - WebsiteCindy's Instagram PageCindy's Twitter PageCindy's YouTube Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

It takes a certain level of skill, a problem-solving attitude, and more than a dash of creativity to throw a spectacular wedding. Between coordinating the client's vision, compiling vendor partners, troubleshooting setup, and sending the bride down the aisle, wedding planners have a lot on their plate. After creating absolutely stunning weddings and high-profile events for over 20 years, Debbie Geller, my guest today, knows a thing or two about event planning and design. Geller Events operates out of Los Angeles, but she's been designing events all over the world. Her high-profile clients come from a long legacy of word-of-mouth business. She does little to no PR, instead relying on client referrals and legacy clients who keep coming back for Debbie's personalized touch on everything from weddings to corporate events. She breaks some of the typical event planning stereotypes to provide a unique experience tailored to each couple. Debbie is the heart and soul of her business, though none of these events could be accomplished without the help of her teams. Today, Debbie will share with us how she creates an environment where the clients, the creative partners, and her team all feel valued and cared for. If Geller Events is a ship, then Debbie Geller is the captain, and it's all hands on deck. "There is no such thing as a typical wedding because all of our couples are unique. We focus on getting to know the couple very well." ~ Debbie Geller The secret sauce to Debbie Geller's amazing success is the amount of time and personal attention she puts into every event. If there is a snag with the venue or a last minute emergency, Debbie assures her client that is her problem, not theirs. Debbie's dedication to every step of the process is absolutely inspiring. We all have a thing or two to learn from her experience, and as Debbie will say, "Experience is everything!" Listen this week as we learn a thing or two about how to throw a fantastic event! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Show Highlights: Debbie shares with us why she started cooking and how food makes wherever she lives feel like home. After working in real estate and law, Debbie left when the wedding biz came knocking at her door. Early on, cold calling was the key to Debbie's success. Hear all about the kinds of high-profile events Debbie works on. How Debbie builds a creative team to execute an event. The process of a "typical wedding" from start to finish. The story of the favorite wedding of all time. Debbie takes care of her teams. A tale of the biggest and hardest event that Debbie has ever worked. What Debbie loves about doing events for families. Personal touches for the guests create business through legacy clients. How Debbie is a workaholic who takes care of herself. Debbie defines success by the excitement and next-level commitment to an event. The internet has been the biggest change for Debbie to build up the best team. Connect with Debbie: Debbie's Website Debbie's Instagram Page The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz Network Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Zola.

Kristin Banta of Kristin Banta Events, Inc. returns to the podcast today to follow up and share some updates! Kristin Banta Events is headquartered out of Los Angeles and specializes in event design, planning, and production. She has been featured on several television stations such as Bravo, Style, Food Network, and Fox and in countless publications such as Martha Stewart Weddings, InStyle, Inside Weddings, Southern Living Brides, and the Los Angeles Times. She has even been the recipient of numerous awards including Best Social Event by BizBash and Best Wedding by Special Events. It has been over five years since Kristin was last on the podcast in episode 26, and so much has happened since then, especially the COVID-19 pandemic. She talks today about what she has learned as a result of the pandemic and how her process has changed, what is different about doing a premiere afterparty as opposed to a wedding, how she navigates burnout, how she discusses prices with clients and what her pricing strategy is, and so much more! Andy really appreciates being able to catch up with Kristin and really encourages listeners to go back and listen to episode 26 if you enjoyed this episode. He would also be really grateful if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [1:09] - Andy discusses the book that he has been reading recently. [1:59] - Hear about today's returning guest, Kristin Banta. [3:24] - Kristin shares what she has learned about herself as a result of the pandemic. [5:57] - Kristin agrees that in-person communication is different from virtual communication. [7:38] - Has Kristin made any significant changes to her process since 2017? [10:44] - Kristin reveals what's interesting about doing a premiere afterparty. [14:23] - Kristin talks on how she deals with burnout. [16:38] - Does Kristin discuss money with clients or does she appoint someone else to do so? [19:09] - Kristin explains her pricing strategy. [19:49] - Why does Kristin no longer engage as much in publicity and media? [21:40] - What about the near future excites Kristin? [23:29] - Andy reveals where Kristin can be found online. LINKS & RESOURCES The Wedding Biz - Episode 26 Kristin Banta: Upending Wedding Traditions Harry Lorayne - Ageless Memory: Simple Secrets for Keeping Your Brain Young - Foolproof Methods for People Over 50 Find Kristin: Kristin's WebsiteKristin's Instagram PageKristin's Facebook PageKristin's YouTube PageKristin's Pinterest Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy welcomes Jennifer Zabinski of JZ Events back to the podcast for a follow-up interview after initially having been on the show back in episode 96! Jennifer is the founder and CEO of JZ Events and has been named by Vogue and Brides in their listings of the best wedding planners of the world. Martha Stewart Weddings and Harpers Bazaar has also named her a top planner, and JZ Events is a full-service event planning firm that has done work all over the world. She is here in this episode to discuss her production of Serena Williams' wedding, the business that she began during the COVID-19 pandemic (Destination Hampton), what she does to feel and stay grounded, how she prevents burnout, what she looks for in a designer, what about the future excites her, and so much more! Andy is so grateful to Jennifer for coming back on the show to follow up and really hopes that you enjoy the conversation as much as he did having it. If you did enjoy the conversation, be sure to go back and listen to episode 96 if you haven't already, and Andy would also appreciate it if you would share this episode with a few people you know who might also enjoy it and would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [0:17] - Andy has signed up for a comedy class! [2:09] - Today's guest is returning guest Jennifer Zabinski of JZ Events! [3:22] - How did the COVID-19 pandemic change Jennifer and her business? [6:24] - Has Jennifer's style changed as a result of the pandemic? [8:09] - Jennifer explains how she approaches assembling a team. [11:10] - Jennifer loves learning from other cultures. [13:43] - Learn what Jennifer looks for in a designer. [16:38] - Jennifer describes her process of having done Serena Williams' wedding. [18:43] - Does Jennifer feel more stress when doing a high-profile wedding? [20:46] - Jennifer talks about how she stays grounded and inspired. [22:58] - Why does Jennifer exercise early in the morning? [24:32] - Jennifer feels that she has balance. [27:54] - Jennifer is really excited about working in new locations. [29:16] - Andy shares where Jennifer can be found online. LINKS & RESOURCES The Wedding Biz - Episode 96 Jennifer Zabinski: High-Touch Planning Find Jennifer: JZ Events - WebsiteJZ Events - Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy is so happy to welcome Rishi Patel of HMR Designs back to the show today, who was first on the show back in 2019. Rishi is the CEO of HMR Designs which is a premier event design and production firm based out of Chicago. Rishi has even been named one of the top wedding and event designers in the world by Harper's Bazaar, Vogue, Brides, and Martha Stewart Weddings and has also been recognized as top 40 under 40. Listen as he joins Andy today to discuss the wonderful success he has had over the last year or so and the lessons that he has learned since COVID struck in 2020. Rishi also updates us on how he has been rallying his team together, what has been grounding and inspiring him, what excites him about the future, and so much more! Andy is so grateful to have had Rishi and his passion and enthusiasm back on the podcast! If you enjoy this conversation, Andy would love it if you would share this episode with a few people you know who might also enjoy it and would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – The sponsor of this episode is Zola. [1:29] - Andy has been listening to The Creative Act: A Way of Being by Rick Rubin. [3:09] - Learn that today's guest is returning guest Rishi Patel of HMR Designs. [5:16] - How does Rishi handle not having much lead time? [7:54] - Rishi is not doing planning but only design. [11:05] - Rishi discusses his experience collaborating with Marcy Blum. [12:42] - How does Rishi go about rallying his team together? [17:01] - Rishi reveals how he stays grounded and inspired. [20:00] - What is Rishi's greatest struggle? [24:37] - Rishi argues that a goal needs to be a challenge but also realistic. [25:34] - Discover what Rishi feels makes him unique. [27:42] - Rishi is really excited about some upcoming projects in Europe. [29:44] - Andy reveals where Rishi can be reached online. LINKS & RESOURCES The Creative Act: A Way of Being by Rick Rubin The Wedding Biz - Episode 422 REVISIT RISHI PATEL: CEO of HMR Designs Find Rishi: HMR Designs - WebsiteHMR Designs - Facebook PageHMR Designs - Instagram PageRishi's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Pablo Oliveira's work is so elegant and sophisticated, his portfolio images alone are a feast for the eyes. Nuage Designs, the name of Pablo's company, is growing internationally. From royal weddings to inaugural balls, Nuage Designs has been dressing the tables of some of the most prestigious events globally including Chelsea Clinton's Wedding. Pablo grew up in Brazil, and with no history of design or events in his family, becoming who he is today appears to have been a total accident. Always having an artistic side, though also loving math, he ended up going to Switzerland to study Hospitality. Dealing with high end expectations comes from Pablo's background in the Hospitality industry. Pablo started his company working in the textile industry and is now considered a trend setter in the linen world. Starting with his first warehouse, Pablo has grown his business and continues to do so. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. "Always my passion was in the product itself and having beautiful things to offer to our customers, but also developed a passion for managing the business" – Pablo Oliveira Show Highlights: Nuage Designs company name and how Pablo came up with it Pablo's background and passions growing up How he ended up going to college for Hospitality in Switzerland and what got his attention to go there Did internships in Switzerland, Barcelona and lived in California, and now Miami Being let go from his last hospitality job began an opportunity with a friend in a Textile industry at 25 years old One role model in Pablo's life was the owner of a hotel in Miami The biggest things Pablo learned from working for him was being humble, having a hands-on approach and caring deeply for his business and team Pablo had no background in design when he began working in the Textile industry so learned on the go Pablo started showing friends in event design fabrics and they mentioned they do not buy, they rent. Thus the idea of starting a rental company was born Pablo was conservative as he grew his business never taking on debt or investors Nuage Design company is starting to spread internationally and has around 50 employees Pablo's newest passion is to learn every detail about his business The process of linen design planning Trends change quickly, so continue to introduce new products Collaborating with Preston Bailey for a linen collection Pablo gives tips and advice in dealing with linens The next 5 years of Pablo's career and where he thinks he will go Pablo tells a story about Chelsea Clinton's wedding Balancing business with personal life Resources: Nuage Designs Website Watch the making of Preston Bailey Linen Collection Nuage Designs Instagram: @nuagedesignsinc Pablo Oliveira Instagram: @pablocoliveira Email: [email protected] Marketing Manager: [email protected] This Episode is Sponsored by: Zola

Andy welcomes Barbi Walters, founder of and one of three principal designers with Lynden Lane, a multigenerational brand led by strong and creative intuition. Barbi and her daughters Lyndsey and Lane have decades of combined experience creating thoughtful environments both at events and inside of homes. Barbi talks about what she was doing before she founded her company and how her company came to be, how she feels about environment at an event, her usual process with clients and how it changes client to client, how doing wedding design differs from interior design, what her greatest struggle is, and also offers some tips and advice to any event designers who might be considering interior design. Andy really appreciates Barbi's time and expertise, and hopes that you find this episode interesting and informative! If you do, then he would love it if you would share this episode with a few people you know who might also enjoy it and would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:24] - Andy reveals that today's guest is Barbi Walters of Lynden Lane. [1:00] - Barbi reveals how the company came to be. [2:48] - Marketing experience has been helpful for Lynden Lane. [3:58] - Barbi agrees that creating business practices is a form of creativity. [4:56] - How does Barbi approach the environment for an event? [7:05] - How does global travel influence Barbi's designs? [9:31] - Barbi offers insight into evolving and staying relevant. [11:39] - Welcome parties are sometimes just as complex as weddings. [12:52] - Does Barbi have a usual process with clients? [16:02] - Barbi touches upon the importance of listening to clients. [17:45] - How does Barbi expand her brand? [20:44] - Barbi explains how she balances wedding and interior design. [24:40] - How does Barbi assemble her team? [27:44] - Barbi identifies growing her business in an authentic way as one of her challenges. [30:24] - Barbi shares why she does not believe in balance. [31:52] - Why did Barbi appoint a brand manager? [34:39] - Barbi gives advice to designers who want to look into interior design. [36:44] - Andy shares Barbi's contact information. RESOURCES Episode 271 NATALIE DENYSE - Building A Strong Brand To Weather The Storm Find Barbi: Lynden Lane - WebsiteLynden Lane - Instagram PageLynden Lane's BlogLynden Lane | BTS - Video Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

We are excited to announce that today's guest is Mauricio Kirschner, the founder and chief designer of House of Kirschner. They create out-of-this world interior and event design, and are also professional architects which enables them to design and produce unique constructions and designware beyond the usual. In this insightful conversation with Andy, Mauricio discusses his childhood passion for construction, structure, and architecture. He talks about how he started his career as an architect and then got pulled into the event industry and he then dives deep into the heart of what event design means to him, describing it in a unique way. Mauricio also explains the unexpected way in which he begins his creative meetings, reveals what inspires him, and so much more! Andy found this interview to be absolutely fascinating and knows that listeners will also get a lot out of it and find themselves inspired. Please share this episode with at least three people you feel will also enjoy it and subscribe to the podcast, if you aren't already, so that you never miss a new episode! And be sure to leave a top review, wherever you listen to podcasts, because that really helps new listeners find it. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network or on your cell phone's podcast app. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:25] - Andy reveals today's guest to be Mauricio Kirschner of House of Kirschner. [1:50] - Mauricio describes what he does. [3:39] - Learn about Mauricio's passions as a child. [5:36] - Mauricio discusses his education and his beginnings. [8:16] - Mauricio compares what he does to alchemy. [10:46] - How does Mauricio come up with ideas? [13:53] - When does Mauricio share his ideas with clients? [16:46] - Mauricio begins with a meditation with his team. [20:03] - How does Mauricio inspire himself? [23:42] - Mauricio argues that fashion helps promote inclusiveness. [28:01] - Andy offers insight into perspective. [29:15] - Learn what House of Kirschner's philosophy and purpose are. [31:37] - Mauricio expands upon why he shares his beliefs with his team. [35:42] - Does Mauricio have any unrealized dreams? [39:46] - Andy shares where to find Mauricio. Find Mauricio: House of Kischner - WebsiteHouse of Kischner - Instagram PageMauricio's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Returning to the podcast is JoAnn Gregoli of Elegant Occasions, who creates events which tell the stories of its couples. JoAnn has been included in Modern Bride Magazine as one of their Top Trendsetters of the Year and was also recognized as one of the top twenty-five most influential wedding planners in the world. Listen to her return today as she talks all about how you can make or break your event with music and entertainment. She discusses how she goes about deciding what kind of entertainment is best for a specific event, why she has music playing the moment that the guests arrive, how she approaches music during particular segments of the event, what her expectations are of the entertainment she hires, and so much more. JoAnn also offers some parting advice on prioritizing live music at an event, and Andy is so grateful to JoAnn for coming back on the show. He loves the work that she does and hopes that you enjoy this conversation with her. If so, then he would love it if you would share this episode with a few people you know who might also enjoy it and would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:21] - Today's guest is JoAnn Gregoli of Elegant Occasions. [1:34] - What role does music play at an event? [2:22] - JoAnn explains how she decides what kind of entertainment a party needs. [4:20] - JoAnn does not want a moment of silence at an event. [5:29] - Hear an example of how JoAnn told someone's story musically. [8:13] - JoAnn shares a time she had a surprise choir enter. [9:21] - How does JoAnn approach cocktail hour? [10:52] - What is JoAnn's perspective on music during the reception? [13:05] - What expectations does JoAnn have of her entertainment? [15:23] - JoAnn shares her insight into communication. [17:43] - Learn about JoAnn's experience with one of Andy's bands, Sound Connection. [19:04] - How should a band engage with the crowd? [19:50] - JoAnn emphasizes that live music should be prioritized. [21:30] - Andy shares JoAnn's contact information. Find JoAnn: Elegant Occasions - WebsiteElegant Occasions - Facebook PageJoAnn's Instagram PageJoAnn's Twitter Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.

Sharon Sacks is the epitome of a multi-tasking go-getter! Early in her career she caught her first big break working with Berry Gordy Jr. and his Motown Records label during its peak which included projects with Marvin Gaye and Stevie Wonder. From there, Sharon went on to work with Jerry Perenchio, who turned out to be her greatest mentor yet. Through working with him, she got the opportunity to explore her love of creation through various weddings and events such as a grand celebration for Prince Andrew. Sharon ultimately emerged into the world of business and since then conquered numerous other projects such as creating a collection of home decor for Alchemy Fine Home and fine china for Lenox. Her passion for creation and desire to foster memorable moments has flourished and helped her become the prestigious and creative business woman she is today. Today's interview is one you will not want to miss. Sharon Sacks sits down with Andy to share stories about her road to success. She also shares details of superb weddings, phenomenal celebrations and intimate gatherings. As well as tips on crafting the perfect team to pull off such events. Tune in to listen! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. Links Sacks Productions [Website] Sacks Productions [Instagram] Sacks Productions [Twitter] Sacks Productions [Facebook] Sacks Productions [Linkedin] China by Sharon Sacks Cosmo Happy Hour Podcast In Style "7 Celebrity Wedding Planners to Put On Your Radar" Montecito Wedding Featured on Vogue Sharon Sacks Inducted into Bizbash Hall of Fame Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here.

Today's guest is Susan Kidwell, the general manager with Hensley Event Resources! For the last thirty years, Susan has continued to raise the bar when partnering with planners and designers to create unique ways of transforming space. Susan truly enjoys the creative process of hearing a design concept and then breaking it down into production elements for her team to fabricate in multiple mediums. Susan touches upon various topics such as what got her interested in party rental and tenting, the pros and cons of tenting, the differences between transforming a ballroom and transforming a tent, how she creatively turns cons into pros, her approach to building a team, what she has coming up in the future that she is excited about, how she defines success, and much more! Andy really appreciates Susan for her time on the podcast, and it has been so informative for him because tenting is an aspect of the weddings and event industry about which he didn't have much knowledge. If you enjoy his conversation with Susan, he would appreciate it if you would share this episode with a few people you know who might also enjoy it and would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:42] - This episode's featured guest is Susan Kidwell of Hensley Event Resources. [1:56] - Susan was a competitive ice skater when she was younger. [3:27] - What got Susan interested in party rental and tenting? [5:40] - Susan discusses the pros and cons of tenting. [8:11] - Learn about Susan's approach and process. [10:37] - Susan touches upon the collaborative aspect of what she does. [11:50] - Are there differences between transforming a ballroom and transforming a tent? [14:06] - Susan provides us with a recent story. [17:46] - What is Susan's approach to building a team? [20:28] - Susan enforces the idea that every problem has a solution. [21:19] - Susan identifies team management as her greatest challenge. [22:43] - Susan advises planners to be clear and transparent. [24:02] - What about the future excites Susan? [25:44] - Susan reveals how she defines success. [27:00] - Susan's Tenting 100 presentation is on her website. [27:39] - Andy shares Susan's contact information. RESOURCES The Wedding Biz - Transforming Spaces with Laurie Arons, Susan Kidwell, and Sarah WinwardTenting 101 & Space Transformation PresentationTenting Gallery Find Susan: Hensley Event Resources - WebsiteHensley Event Resources - Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Second-time guest Lewis Miller is the founder of Lewis Miller Design based out of New York City, and he has over 242,000 followers on Instagram as of today. He is a floral designer whose client list includes leading industry professionals in fashion, design, photography, art direction, and architecture such as Bulgari, Carolina Herrera, Mayor Blumberg, Chanel, Tiffany, Versace, Bergdorf Goodman, the Whitney Museum, and more. The last time that Lewis was on the show was in September of 2020 when we were still very much in the thick of the COVID-19 pandemic, so he talks today about some updates and new developments since then. He discusses his book Flower Flash, what his flower flashes are and why he began them, what he learned about himself and his business because of the pandemic, whether or not he plans to take on a business partner, how he thrives when challenged, and so much more! Andy is really grateful to Lewis for coming back to the show and hopes to touch base with him again in the future. If you enjoy this interview with Lewis, please don't keep it to yourself! Andy would be so appreciative if you would share this episode with a few people you know who might also enjoy it and would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:42] - Andy reveals that today's guest is returning guest Lewis Miller of Lewis Miller Design. [2:25] - Learn a little bit about Lewis' book Flower Flash. [3:08] - Lewis provides a summary of what his flower flashes are. [5:41] - Flowers, Lewis argues, have the power to bring people joy. [6:31] - What did Lewis learn about himself and his business because of COVID? [9:39] - Lewis does not allow himself to experience burnout. [11:02] - Lewis explains why he could use a business partner. [14:00] - Discover how long Lewis has been in business. [14:50] - Lewis touches upon when he is least happiest. [16:54] - Lewis discusses what he needs to stay grounded. [19:23] - The second half of 2021 was especially difficult for Lewis. [21:44] - What about the future excites Lewis? [25:05] - Andy reveals where you can find Lewis online. RESOURCES The Wedding Biz - Episode 292 LEWIS MILLER - The "Banksy of Floral Design"Lewis Miller - Flower Flash Find Lewis: Lewis Miller Design - WebsiteLewis' Instagram PageLewis' Facebook Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy welcomes two guests to the podcast today - Julie and Chris Neubauer, the founders of Yonder Design! Yonder Design is a boutique graphic design firm which specializes in branding for social and corporate events. Their specialty lies in creating unique and highly tactile pieces that combine a variety of materials and production methods which includes save-the-dates, invitations, websites, large signs, menus, collateral, and gift boxes. Julie and Chris each share a little bit about their backgrounds with us, such as how they got started in this industry and how they met each other. They also address what it's like to be a married couple and business partners at the same time and whether or not that requires setting any boundaries with one another, what the creation process is like and how they come up with ideas, why they had to downsize their team especially during COVID, and so much more. They also offer up some tips for creatives to foster the best possible relationship with their clients. This conversation is full of so much information, and Andy not only really appreciates Julie's and Chris's time but also really hopes that you find the interview useful and interesting. If so, then he would also appreciate it if you would share this episode with a few people you know who might also enjoy it and would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:38] - Learn that today's guests are Julie and Chris Neubauer of Yonder Design. [1:51] - Julie and Chris address what it's like to be married as well as business partners. [3:00] - Do Julie and Chris have boundaries? [4:30] - Chris talks about his background. [5:07] - We learn about Julie's childhood and background. [7:29] - Chris identifies what makes Yonder unique. [8:40] - Chris reveals that they spend a lot of time learning about the venue before an event. [10:02] - Julie adds that they want to learn the story of the couple. [12:31] - Hear about how Julie comes up with ideas and plans. [13:39] - Clients sometimes come up with ideas themselves. [15:59] - How can opportunities be created from guest touchpoints? [19:55] - Hear a story of a recent event that Yonder did. [22:40] - Julie discusses downsizing their team. [25:20] - Julie used to do all of the printing in-house. [26:52] - What is the most challenging aspect of the job for Julie and Chris? [28:05] - Julie stresses the importance of organization. [30:06] - Julie emphasizes the importance of color language and color theory. [31:43] - Final content being proofed and edited is very important to Julie and Chris. [34:06] - Hear where to find Yonder Design online. Find Yonder Design: Yonder Design - WebsiteYonder Design - Instagram PageYonder Design - Facebook PageYonder Design - Pinterest Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Did you grow up knowing what you wanted to do with your life? Most people change their minds multiple times before they decide on their career. Today's guest grew up always being creative, as her father was an engineer, building things. If you asked her then, she would not have an idea she would be where she is today – an entrepreneur growing something from nothing, and knowing what her skills were, and what she could pass on to others. Paula LeDuc of Paula LeDuc Fine Catering and Events started out in college studying Sociology and Special Education. With an Italian heritage, Paula LeDuc grew up surrounded by family who loved to cook and entertain, yet she never cooked until after she was married! Exploding unexpectedly, the catering business for Paula came so naturally. Listen in to hear all about Paula's ultimate goal of creating the experience for her clients. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. Show Highlights: The transition into becoming a caterer Paula's first catering event The organic process used for developing Paula's business How it is all about the relationship The process of a catering event, with examples Not being cookie cutter, or following other trends Details on the extravagant wedding of Sean Parker and Alexandra Lenas Differences between the different types of events Training employees to their summary of style Challenges faced and how to handle them It is a team, and the team needs to stay in sync Organic garden, being 100% green, and everything cooked on site Thoughts about the next 5 years Inspired excellence program Paula uses with her company Balancing business and personal life Paula's morning routine and how she defines success Resources: Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Paula LeDuc Fine Catering & Events Website Instagram: @paulaleduc Paula LeDuc Facebook Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy decided that he wanted to do a little something different this week on The Wedding Biz and is having a conversation with his own business partner of Kushner Entertainment, Robert Sherman! Robert is also the owner of Washington Talent, the iconic entertainment company located out of the Washington D.C. area which was established fifty-five years ago before Robert eventually took the reins, transforming it to a whole new level. Andy and Robert talk primarily about the various aspects of taking on a business partner but also discuss how and why they formed their partnership, their views on being friends in a business partnership and whether or not that is usually a good practice, the benefits that Andy has personally seen from having taken on a business partner, and so much more! Robert is very passionate and fully committed to everything that he does, and he plans to have him back on the show again sometime in the future. If you enjoy this episode, please, if you haven't already, give the podcast a top review wherever you listen, and be sure to reach out to a few people who might enjoy The Wedding Biz and tell them about it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:39] - Andy reveals today's guest and topic. [1:56] - Andy and Robert were hanging out regularly for a year before forming this partnership. [3:37] - Robert says that working with Andy gave him the chance to grow. [5:48] - Learn why Robert concentrated more on their local market. [8:00] - Robert talks about his philosophy on mixing friendship with business. [10:57] - Robert makes a case for why friendship can improve a professional partnership. [13:28] - Andy points out that he and Robert communicate regularly. [15:32] - Robert reiterates how important trust is. [16:45] - How do Robert and Andy handle when there is conflict between them? [18:33] - Robert addresses a minor disagreement that he and Andy had at first. [20:59] - Andy loves that much of the stress has been relieved from taking on a business partner. [22:15] - Robert argues that a partnership is not the best solution for everyone. [24:40] - Learn where to find Robert online. LINKS AND RESOURCES The Wedding Biz - Episode 206 ROBERT SHERMAN/Washington Talent: Delivering HappinessOne Event at a Time and Forming A Partnership Find Robert: Kushner Entertainment - WebsiteWashington Talent - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Today's episode marks the second appearance by Kiana Underwood of Tulipina, an internationally renowned floral design studio that creates bespoke experiences for luxury weddings and events around the world. Kiana herself has been named one of the top wedding floral designers in the United States and is the #1 most followed floral designer on Instagram. She is also the author of Color Me Floral (which covers the secrets to designing show-stopping monochromatic arrangements for each season), the host of sold-out international workshops, and has been featured in many prestigious magazines. Her work is always in demand. When Kiana was last on the podcast, she talked a lot about moving past fear in order to make opportunities happen, and she talks a bit more about that today, discussing the challenges that she faced as a result of the COVID-19 pandemic and what long-term plans were affected or even canceled because of the pandemic. She also stresses how important it is to her to not become stagnant as an artist and as a businesswoman (giving examples of how she reinvents herself), how she balances her work life with being a mother of three teenagers, how she unwinds, and so much more! Andy really appreciates Kiana's time and is grateful for her being so open and vulnerable on the show, and he hopes that you enjoy listening to his conversation with her. If so, he would really appreciate it if you would share the podcast with at least three good friends who would also get something out of it and would also be appreciative if you were to subscribe to the podcast if you aren't already so that you never miss a new episode. Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:30] - Learn that today's guest is returning guest Kiana Underwood of Tulipina. [1:32] - Kiana discusses how she was actually lucky during the COVID-19 pandemic. [2:18] - How did COVID impact Kiana's plans? [3:30] - Kiana discusses times that she had to face fear over the last couple of years. [6:16] - Andy argues that successful entrepreneurs still have challenges. [8:07] - Kiana confirms that she still faces fear and struggle. [9:03] - Hear about how Kiana reinvents herself. [10:26] - What inspires Kiana? [12:27] - Kiana gives us an example of a wedding that she did in Minnesota recently. [15:24] - Kiana touches upon how she juggles her work life with being a mom. [17:48] - Does Kiana ever feel burned out? [18:41] - Learn about how Kiana gets past feeling burned out. [20:23] - Kiana describes her morning and evening routines. [21:57] - What about the near future is exciting to Kiana? [23:23] - Andy shares Kiana's contact information. LINKS AND RESOURCES: The Wedding Biz - Episode 435 REVISIT KIANA UNDERWOOD/TULIPINA: Setting Fear Aside to Embrace Ambition and Find That Spark of Creative Genius Find Kiana: TulipinaTulipina on PinterestTulipina Facebook PageTulipina on Instagram Workshops and Webinars:Tulipina WorkshopsColor Me FloralTulipina PrintsTulipina Blog Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Listen in as Andy sits down with Brian Leventhal and John Stires, the co-founders of First Batch Hospitality! First Batch Hospitality brings outstanding wine, culinary, beverage, and private event experiences to various cities with venues that include Brooklyn Winery, District Winery, and Chicago Winery. Each of these locations is a wine production facility outfitted with stainless steel tanks, oak barrels, and state-of-the-art equipment, and each also offers full-service private event spaces set against the backdrop of the winery as well as a restaurant on site. John and Brian discuss how they met and formed First Batch Hospitality, revealing that they were both unhappy with their jobs at the time and wanted to take the leap to something new. They reveal how and why the original intention behind the company changed over time, their big plans for the future, and more! They also provide some helpful advice to anyone who, like they did, might be considering forming a professional partnership. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:46] - We learn that this episode is with the co-founders of First Batch Hospitality. [2:09] - John and Brian reveal how they met and formed First Batch Hospitality. [4:16] - Why did John and Brian decide to partner together? [7:07] - Both of them were unhappy with their jobs and wanted to try something new. [9:39] - How did John and Brian decide on how to split responsibilities? [11:55] - John explains how he and Brian check in with each other. [14:23] - We learn what has made the company so successful. [17:30] - Brian and John started hosting events because people asked for that. [20:02] - It took them two or three years of experimenting to fully figure the company out. [21:52] - Andy describes District Winery. [22:18] - What are their plans for the future? [23:47] - Are Brian and John planning to expand to more cities? [24:31] - We are given some advice on forming a professional partnership. [27:04] - Discover where to find First Batch Hospitality online. Find Brian and John: First Batch Hospitality - WebsiteBrooklyn Winery - WebsiteBrooklyn Winery - Instagram PageBrooklyn Winery - Facebook PageDistrict Winery - WebsiteDistrict Winery - Instagram PageDistrict Winery - Facebook PageChicago Winery - WebsiteChicago Winery - Instagram PageChicago Winery - Facebook Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

This episode of The Wedding Biz is a special one because Andy is recording live during Laurie Arons' masterclass and has three special guests today - Laurie herself, Sarah Winward (who will very soon be featured on the podcast in her own individual interview), and Susan Kidwell (who will also be appearing on the podcast fairly soon). Laurie has been on the show several times before and runs Laurie Arons Special Events. She discusses her process behind transforming a venue and how she decides which aspects of an already existing venue to keep intact, which aspects to change, how she relies on Susan to help her conceal more unsightly elements of a venue, and more! Sarah, a destination wedding florist based out of Salt Lake City, shares her personal approach to transforming a venue, at what point she ideally likes to be involved in the process, what her favorite methods are to create an emotional impact, what her greatest challenges are, etc. Susan of Hensley Event Resources talks about her priorities when it comes to thinking outside of the box when she helps transform venues, what her clientele usually is, how weather tends to be her biggest obstacle, what advice she has for clients regarding budgeting, and so much more! Time is also allowed for questions from the room, including but not limited to how Laurie conveys her ideas and direction to Sarah, what resources are available for one to learn more about technical aspects, how to weigh a pavilion down, how Susan and Laurie use universal terminology with planners that they will understand, and how safety is balanced with aesthetics. This panel was so informative, and Andy appreciates you listening! He would appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode, and be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:22] - Andy introduces today's three special guests. [2:45] - Laurie explains her process behind transforming a venue. [3:53] - Which does Laurie prefer - transforming a venue or starting from scratch? [4:54] - Laurie reveals how she decided which aspects of a venue to preserve. [6:00] - Sarah describes her approach to designing a venue transformation. [7:54] - At what point would Sarah prefer to be brought into the process? [9:19] - Susan details her priorities. [10:10] - Susan's clients are the planners. [10:42] - How does Laurie hide unsightly elements of a venue? [12:25] - Sarah touches upon her favorite ways to create an emotional impact. [13:52] - Time and the elements are Sarah's greatest challenges. [14:44] - Susan immediately identifies weather as her biggest obstacle. [15:30] - Laurie argues for the importance of logistics. [16:41] - Learn about an event that all three women worked on together. [18:48] - What, according to Susan, should clients know about budgeting? [20:28] - We are encouraged to have fun with the process. [23:45] - Laurie points out that there are so many resources now in 2022. [25:25] - Susan encourages us to have people send photos of updates. [27:49] - Sarah further details her collaboration process with Laurie. [29:07] - Laurie reveals one reason why she started this masterclass. [31:22] - Sarah comments on the mockup process. [32:25] - Laurie answers what her direction to Sarah tends to look like. [34:26] - Susan points out how she does 3D rendering from Laurie's ideas. [35:11] - How does Susan determine placement? [37:40] - What resources can be used for technical aspects? [39:33] - How does one work with the venue to establish placement? [42:17] - Susan explains how to weigh a pavilion down. [44:28] - What is Laurie's process for working with private homes? [46:10] - We learn a bit about permitting. [48:00] - Susan answers a question about using universal language with planners. [49:30] - How is safety reconciled with aesthetics? [52:53] - Discover where to find Susan, Laurie, and Sarah online. LINKS AND RESOURCES: Laurie's Previous Guest

The year is 1980. The place is New York City, and the person is Preston Bailey, who at the time was just looking for a way to pay the bills and not get evicted from his apartment. What started as a small-time floral business blossomed into what we know as Preston Bailey's immaculate and stunning work. For Preston, it's been a long journey to get to the top tier of wedding and event designing. He's had to overcome challenges and obstacles, both personally and professionally, including drug addiction and taking his business and clients more seriously, but at 68 years young, Preston's career is far from the home stretch, as he's still as passionate about pushing boundaries and discovering new designs as he's ever been. In this illuminating interview, Andy and Preston explore Preston's meandering path to present. The two discuss his most life-changing moment back in 1990, how Preston truly wows guests with his decor and designs, and how he orchestrates his own work to be in perfect synchronicity with all the other moving parts of an event. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. Links Preston Bailey [Website] Preston Bailey [Instagram] Preston Bailey [Facebook] Preston Bailey [Twitter] Morning Pages by Julia Cameron

Andy welcomes David Beahm of David Beahm Experiences back to The Wedding Biz, as he has been on the show several times before! David is a very popular world-class wedding designer and planner based out of New York City and is known especially for his trademark flower creations. He has helped design countless weddings for high-profile names such as Catherine Zeta-Jones and Michael Douglas, and he has also done work for a number of celebrity and Fortune 500 corporate events. David reflects on his journey over the last couple of years and how trauma has taught him to be less reactive. He also looks back on his days as a teacher and what that time taught him, how he recharges after feeling close to burnout, why we need not to try to control things that we can't actually control, how he appreciates alone time, and so much more! Andy, as always, really appreciates David's time. He really appreciated this chance to catch up and hopes that you enjoy listening! He would really appreciate it if you would share the podcast with at least three good friends who would also get something out of it and would also be appreciative if you were to subscribe to the podcast if you aren't already so that you never miss a new episode. Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:41] - Today's guest is returning guest David Beahm of David Beahm Experiences. [1:43] - What has David's path looked like over the last couple of years? [4:36] - David reflects on his days as a teacher and how he was overly reactive. [6:28] - What David does is a lot and can lend itself to feeling burned out at times. [7:50] - David is not currently thinking about an exit strategy. [9:13] - How does David circumvent exhaustion? [11:32] - Chaos happens when you try to control, David argues. [15:00] - David gives us an example of a time he had to step back and not try to control. [16:20] - What is most exciting to David right now? [17:35] - David really appreciates time to himself. [19:19] - We are given some details about the next event David is really excited about. [21:31] - Andy reveals where David can be reached and followed online. LINKS AND RESOURCES: David's Previous Guest Spots on The Wedding Biz Find David: David Beahm Experiences - WebsiteDavid Beahm Experiences - Instagram PageDavid's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

This episode of The Wedding Biz is a special one because Andy is recording live during Laurie Arons' masterclass and has three special guests today - Laurie herself, Jose Villa, and Carrie Goldberg, all three of whom have been on the podcast before. Laurie runs Laurie Arons Special Events, and she talks about what the most important characteristics are in a prospective photographer, what some of the inherent pitfalls tend to be, how she feels about the relationship between photography and marketing, her preference of film over digital, what she does if she is ever underwhelmed by a photographer's gallery, etc. Wedding photographer Jose Villa discusses what he ideally needs from a planner to do what he does best, what he is most attracted to when it comes to the features of a setting, why he sometimes needs to remind himself that a wedding is not a photoshoot and that the emphasis is not on him as the photographer, how he goes about capturing unexpected moments, what he needs in terms of lighting when shooting inside, how he markets himself, and more! Founder and creative director of CLG Creative Carrie Goldberg touches upon her process of collaborating with a photographer, how improvisation sometimes plays a role, how she approaches capturing photographable moments, methods that she uses to stay calm in stressful situations, and so on! This panel was so informative, and Andy appreciates Laurie's, Jose's, and Carrie's time and thanks you for listening! He would appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode, and be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:22] - Andy introduces today's three special guests. [2:16] - What does Laurie look for in a photographer? [3:38] - Laurie agrees that you have to have the right vibe with the photographer. [4:20] - Jose makes a case for what he needs from a planner like Laurie. [6:16] - What makes for a great venue setting for Jose? [8:07] - Carrie offers insight into collaborating with a photographer. [10:02] - Does Carrie work through the planner in advance? [10:50] - Laurie provides examples of some of the pitfalls. [12:00] - Jose points out that he has to remind himself that a wedding is not a photoshoot. [13:27] - Carrie gives an example of improvisation in the moment playing a role. [15:00] - Jose touches upon capturing unexpected moments. [15:44] - Jose argues that a good wedding photographer needs to be patient. [17:10] - Laurie praises Jose for always being physically present. [20:49] - Carrie shares her stance on capturing moments. [23:08] - Laurie argues that all wedding planners have mistakenly expressed stress. [25:23] - Carrie discusses how to stay calm in stressful situations. [26:55] - What does Jose need when shooting inside? [28:50] - Laurie talks about the relationship between photography and marketing. [30:35] - What is Carrie's ethos on using photography for marketing. [32:57] - How does Jose feel about marketing his career? [34:40] - What does Laurie do if she is underwhelmed by a gallery? [37:17] - Laurie cares a lot about the ceremony setup and explains why. [40:04] - What are some elevator pitches for hiring stylists? [41:47] - Where can we find Laurie, Jose, and Carrie online? LINKS AND RESOURCES: Laurie's Previous Guest Spots on The Wedding BizJose's Previous Guest Spots on The Wedding BizCarrie's Previous Guest Spots on The Wedding Biz Find Laurie: Laurie Arons Special Events - WebsiteLaurie Arons Special Events - Facebook PageLaurie's Instagram PageLaurie's Twitter Page Find Jose: Jose's Website Jose's Blog Jose's Facebook Page Jose's Instagram Page Jose's Twitter Page Find Carrie: Carrie's WebsiteCarrie's Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This

Andy is very excited to welcome Marcy Blum, an internationally sought after event planner and entertaining expert who has 30 years experience. She has been named one of the best in the world by Vogue, Martha Stuart Weddings, Harper's Bazaar and the New York Times magazine. Marcy has appeared on many television shows and, with event planner Sarah Haywood, has developed EPIC, the Event Planners International Collaborative that offers an intensive and advanced wedding and event planning education. In this episode, Andy and Marcy discuss how she got started in the industry, when she started her own business and how scary it was to strike out on her own. She tells us about wanting her event designs to be different from everyone else and looking for clients who wanted the same thing. She also gives us insight into what the business looked like when she got started in the 80's and how it has evolved today. Listen in as Marcy talks to us about some of the weddings she remembers, the way she structures the rates she charges for her services, her advice for people starting out in the industry today and about EPIC, the program she started with her friend Sarah Haywood. Marcy is a pioneer in the event industry and you won't want to miss all of the knowledge she has to share about the industry. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. Show Highlights: [01:25] Welcome to the show, Marcy! [03:08] Was there anything when she was growing up that was related to being in events? [03:44] She went to the CIA to be a chef but after graduating and working in restaurants decided that it wasn't what she wanted to do, it was too repetitive, not creative enough for her. [04:26] She was planning parties at restaurants and some of the customers started asking her if she could plan events for them. [05:08] Was she scared when she started out on her own? [07:08] She said if she knew then what she knows now, about how difficult it is, she would never have started her business. Good thing she wasn't aware of it at the time! [07:49] Is there a relationship between acting and event planning? [08:51] Back in 1986, how did people view her as a party planner? Did she try to do things differently than other party planners? [12:43] Did she have visions of how she wanted her events to be different? [15:04] She felt that everything was so canned and stiff back then, she wanted clients who wanted something different. [16:52] How did she balance the art with business decisions? Were they emotional decisions? [17:45] Marcy changed her business perspective by thinking more about the numbers instead of just the design. [18:38] She now spends more of her time on events that are profitable and points out we can't stay around this long unless we seriously consider the financial end. [19:37] Her advice for someone just starting in the business is to get knowledgeable about what you are trying to do. [20:33] You can't be successful without templates, but you have to be able to customize them for each client. [21:04] She is all about the experiential approach to event planning, sell the sizzle not the steak. [23:06] Does she pay attention to the news on a daily basis? Does a possible recession scare her? [23:50] People, for the most part now, are more interested in what they are bringing to their friends and family than their own experience. [26:50] Is the demographic of the guests at a wedding important when planning the event? [27:46] Music should have a beginning, middle and end. Hear Marcy's favorite way of presenting music for ceremonies. [32:13] Marcy says guests really appreciate place cards at events; it can give guests a different experience and they can meet people they wouldn't normally have talked to. [33:04] Hear her take on the best timeline for weddings. [33:51] Marcy talks about planning 3 or more day events before a wedding, starting with the rehearsal and lasting until after the wedding. [36:00] Marcy would love to take a lighting design course – the visual nature of it can take events to another level. [36:46] How involved is she in the lighting design of her events? [39:20] Is there a dream project she hasn't yet been able to do? [42:02] Learn about Marcy's pricing policy. [43:29] EPIC i

Andy welcomes Persephone Maglaya to the show today! Persephone is the founder and C.E.O. of The Media Socialites, a social media and influencer management agency. She is also the creator of @everydayvogue and @bridalvogue, which reaches over 275,000 collectively, and she has a team of fifty full-time employees and works with over 130 luxury bridal partners. Persephone reveals how she got started in this industry and how The Media Socialites came to be, how to go about defining your brand and your audience, why she feels that it's important not to fear your vulnerability as a creator especially when trying to appeal to your intended audience, how and why TikTok is becoming the most important platform for creators to promote themselves, where social media trends are headed, and so much more! The social media landscape changes daily along with its trends and algorithms, and it will continue to change. That's why Andy really appreciates Persephone's expertise in this area, and he really hopes that you find her insight helpful as well. If you enjoyed this conversation with Persephone and/or found it helpful, then Andy would love if you were to share this episode with a few people you know who might also enjoy it and would also appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads — all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. boosts#toggleFormOnEscOrEnter" data-boosts-adding-class="boosts--adding" data-boosts-deleting-class="boost--deleting"> Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:40] – We learn that today's guest is Persephone Maglaya of The Media Socialites. [1:30] – Persephone gives us an overview of how The Media Socialites came to be. [3:44] – Persephone provides some insight into defining your brand. [5:43] – How can we appeal to our targeted audience on social media? [8:15] – Persephone argues for the impact that TikTok has had on the industry. [10:21] – Persephone addresses the differences between TikTok and Instagram. [11:50] – Persephone believes that Pinterest is the best way to circulate content. [14:27] – How can we best drive revenue using social media? [16:42] – Persephone explains how to promote when you can't spend a lot of money. [18:29] – Where does Persephone feel social media trends are headed in the future? [21:30] – We are left with some closing advice. [22:40] – Persephone reveals the best places to reach out to her online. [23:50] – Andy provides us with more contact information for Persephone. Find Persephone: The Media Socialites - WebsiteThe Media Socialites - Instagram Page@everydayvogue - TikTok PageThe Everyday Vogue - Pinterest Page@bridalvogue - TikTok Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Andy is so excited to bring on today's guest, Sarah Winward! Sarah is based out of Salt Lake City and is a destination wedding florist who creates flower arrangements that are inspired by the changing of seasons in nature. Believing that flowers should feel natural in the environment in which they are going to be viewed, Still, she also finds many of her materials in the immediate area where the event will be held. Sarah primarily does flowers for events but also works on installations for private and commercial clients. She also offers various workshops and is a master of her craft! Sarah dives into various topics such as what her childhood was like and what her biggest hobbies were as a child, how an interest in weddings and events came about for her, what the process frequently looks like between her and her clients, what her biggest challenge often is and how she overcomes it, how she has managed to become so popular on social media, what her morning routine and evening routine look like, her love for nature, and so much more! Andy really appreciates Sarah's time and had a great time interviewing her. He hopes that you enjoy listening to it and also encourages you to check out her online courses available for purchase from If I Made. He would love it if you were to share this episode with a few people you know who might also enjoy it and would also appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads — all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. boosts#toggleFormOnEscOrEnter" data-boosts-adding-class="boosts--adding" data-boosts-deleting-class="boost--deleting"> Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [0:29] – We learn that today's guest is Sarah Winward. [2:02] – What were Sarah's hobbies as a child? [2:50] – Andy refers to a quote from Sarah's website. [5:54] – Learn how an interest in weddings and events developed for Sarah. [8:14] – Sarah explains how she learned to handle the business side of things. [9:44] – Sarah walks us through her usual process with clients. [11:00] – Sarah reveals how she is usually inspired. [14:10] – Learn why Sarah lets clients in on what she is seeing. [16:43] – Sarah gives us an example of a memorable experience with a client. [19:08] – Sarah identifies weather as frequently being her most significant obstacle. [22:04] – Sarah is very appreciative of her team. [23:43] – Hear about Sarah's approach to social media. [25:39] – We are given advice, such as being true to ourselves. [27:30] – Sarah discusses her morning routine. [28:59] – Sarah describes her evening routine. [31:19] – Andy reveals where we can find Sarah online. RESOURCES Sarah's Ultimate Guide to Floral Design Course Find Sarah: Sarah's Website Sarah's Instagram Page Sarah's Pinterest Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Floral artist Kiana Underwood is the celebrated owner of Tulipina an internationally renowned floral design studio that creates bespoke experiences for luxury weddings throughout the world. She has been named one of the top wedding floral designers in the US and is the most followed floral designer on Instagram. She is the author of Color Me Floral and the host of sold-out international workshops. She has also been featured in many magazines, and her work is always in demand. Kiana and I talk about the importance of bravery and pushing past fear to create what you desire. Her life and her work is an example of how she has pushed passed this fear to create the art and life that she wants. She shares her story of moving to the US and how freeing her new school experience was. We get to learn how flowers were always part of her life and culture, but it took bravery, tenacity, and out-of-the box thinking to make floral art her business and life's work. This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads — all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. boosts#toggleFormOnEscOrEnter" data-boosts-adding-class="boosts--adding" data-boosts-deleting-class="boost--deleting"> Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [01:27] - Andy discovers that Kiana and her husband Nate recently moved to a small farm in the Hudson Valley area. [02:32] - Kiana explains how the beauty of nature makes up for being so far away from the city. [02:44] - Kiana shares how her grandfather had a beautiful garden, and her mother always had fresh cut flowers in the house. [03:45] - She was searching for something, and her husband suggested that flower arranging could be a business and an outlet for her. [06:54] - Kiana shares some personal history about how she left Iran in the 1990s and came to the US when she was a sophomore in high school. [08:04] - Her school experience in the US was amazing. She was struggling in Iran, but when she came here she realized that teachers cared about her, and it helped her flourish. [09:26] - She loved experiencing cultural diversity and being accepted which gave her strength and self-confidence. [10:49] - There are so many amazing florists in San Francisco and Kiana was somewhat new to the industry. It was a little bit scary. [13:23] - Kiana shares how important it is to push past the fear and take a chance. Whether it's coming to the US, moving across the country to a farm, or starting a fledgling floral arrangement business. [14:04] - Challenge number one was navigating the San Francisco flower markets. It took a while for Kiana to be known before people were helpful. [15:17] - It took two or three years of putting her work with Tulipina on Instagram and the Internet before her work started getting the respect it deserved. [16:41] - During these experimental years, she had to learn the names of the flowers as she was exploring and finding her own style. [17:16] - She also got the cold shoulder from the industry once she started being well-known on social media. [17:56] - Each week, she would go to the flower market and explore and see what she could create, because that is what gave her happiness. [18:29] - Kiana would make arrangements and put them online and interest slowly began to grow. [19:27] - Kiana used amazing photography to promote herself for free on Instagram. [20:34] - She also made daring design decisions with color and flower types. [22:33] - Kiana creates what looks good, she thinks of her work as a painting. [23:49] - She is moved by music in a way that could make her cry. This drives her creativity. [26:51] - She brings art to events. She doesn't want to be a mass production florist. [27:17] - Because the art is so individual she only takes on a limited number of weddings a year. [27:55] - Kiana shares her process. [28:52] - Kiana shares the story of one of her favorite brides who also loved color, had a budget and was willing to step outside of the box and do something special. [30:58] - Kiana shares one of the craziest wedding experiences she had where there was a generational design clash between the bride and the mother of the bride. [36:54] - Kiana wants to conduct two or three amazing workshops a year. Her first

This episode marks today's guest's third spot on The Wedding Biz! Michelle Rago is a very popular and successful destination planner, producer, and designer based out of New York City, and she has published a book titled Signature Weddings: Creating a Day Uniquely Your Own. She joins Andy today to discuss topics such as how the COVID-19 pandemic affected her business, how she sometimes has to make decisions in the moment, her passion for travel, how she values her independence, what her greatest challenge is now especially since the pandemic, what she is most excited about in the future, and more! Andy is so glad that he had yet another opportunity to talk to Michelle and hopes to have her on again in the future! If you enjoyed his conversation with Michelle and/or found it helpful, then Andy would love if you were to share this episode with a few people you know who might also enjoy it and would also appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads — all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. boosts#toggleFormOnEscOrEnter" data-boosts-adding-class="boosts--adding" data-boosts-deleting-class="boost--deleting"> Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:00] – Today's sponsor is Zola. [1:02] – Andy reveals that today's guest is Michelle Rago. [2:42] – Michelle discusses how COVID impacted her business. [5:32] – The destination part of Michelle's business completely shut down during COVID. [6:47] – What did Michelle learn about herself during the pandemic? [8:26] – Michelle reflects on a recent wedding at Palm Beach. [9:40] – How did Michelle curate a team for this specific event? [12:50] – Michelle describes what it's like being a team leader. [16:24] – Andy shifts the conversation toward making your own luck. [19:23] – Andy gives an example of improvisation as a musician. [21:23] – Michelle touches upon how she stays inspired. [22:48] – Does Michelle ever feel burnt out? [24:58] – Michelle shares what her greatest challenge is. [27:00] – Learn about the second business Michelle might launch. [28:40] – Michelle discusses what about the future excites her. [30:58] – Discover where to find Michelle. RESOURCES Michelle's Previous Guest Spots on The Wedding BizMichelle Rago - Signature Weddings: Creating a Day Uniquely Your Own Find Michelle: Michelle's Website Michelle's Instagram Page Michelle's Facebook Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Longtime listeners of The Wedding Biz will definitely recognize today's special guest, as she has been on the podcast several times before! Christina Matteucci is the executive director of David Beahm Experiences, and in today's conversation, she and Andy talk about the generational gap in the event industry. She offers potential solutions not only to bridge that gap but also to thrive even more in our careers. Christina reflects on an article she wrote for Special Events titled "X Marks the Spot: A Forgotten Generation's Plea to the Hospitality Industry," an article about the generational gap in her industry. She passionately argues that the generational gap is problematic within the events industry and that bridging that gap and having more generational blending can do nothing but benefit an office environment. She offers several examples of how generations can lean into their differences and learn from each other which, again, will only benefit the company and the industry overall. It was an incredible time for Andy to discuss this topic with Christina, and he encourages you to check out the article that she discusses in this conversation. Christina always has such great wisdom to share, and he really appreciates her time. If you enjoyed his conversation with Christina and/or found it helpful, then Andy would love if you were to share this episode with a few people you know who might also enjoy it and would also appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads — all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy. boosts#toggleFormOnEscOrEnter" data-boosts-adding-class="boosts--adding" data-boosts-deleting-class="boost--deleting"> Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [00:00] – Today's sponsor is Zola. [0:57] – Andy announces that returning guest Christina Matteucci is today's guest. [2:20] – Christina explains what compelled her to write an article about the generational gap. [5:50] – Christina argues that generational blending is beneficial to a work environment. [7:30] – Hear an example of how generations group together. [9:38] – Different generations should lean into differences rather than commonalities. [12:37] – Christina gives an example of how experience helped some people overcome COVID. [14:38] – What are some specific ways that we can bridge this generational divide? [17:42] – Andy gives examples of guests on the podcast of different generations. [20:00] – Hiring younger people is absolutely an investment. [22:05] – Christina reveals where you can find her article. [22:25] – Christina is very proud of the industry right now! [25:14] – Where can we get ahold of Christina? [26:03] – Andy gives us more of Christina's contact information. RESOURCES Christina's Previous Guest Spots on The Wedding Biz "X Marks the Spot: A Forgotten Generation's Plea to the Hospitality Industry" Find Christina: David Beahm Experiences - Website Christina's Instagram Page Teucci Mama - Website Christina's LinkedIn Profile Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Joining Andy this week is Jess Levin Conroy, the founder and C.E.O. of Carats and Cake, a community within the events industry that connects industry pros with couples planning weddings. They also offer a software solution focused specifically on venues to drive their entire event revenue streams and focused on revenue optimization. Andy and Jess have a conversation that is full of a wide range of topics, including how she would describe what she does with Carats and Cake, what her college education was like and what she learned from it, how she went about implementing her brand, how she handles obstacles, how she overcomes her weakness of being too reactive, her thoughts on how the current economic environment is impacting her business and the wedding industry in general, how she finds a balance between her busy professional life and her personal life as a wife and mother, and so much more! Andy really enjoyed this conversation with Jess Levin Conroy, especially since it gave him the opportunity to get to know her better and hear her perspective on the wedding industry, and he hopes that you enjoy listening to it! If so and/or you found it helpful, then Andy would love if you were to share this episode with a few people you know who might also enjoy it and would also appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network. SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute! Time Stamps [0:31] – Andy reveals that today's guest is Jess Levin Conroy of Carats and Cake. [1:20] – How would Jess describe what she does? [2:27] – Jess touches upon whether or not her childhood influenced her career choice. [3:50] – Jess reflects on her college education. [5:49] – Learn how Jess got interested in weddings. [8:46] – Jess reveals why she went to business school. [10:55] – Jess discusses how she built and implemented her brand. [12:55] – Was Jess profitable in her first year of business? [15:46] – Jess addresses how she approaches challenges and obstacles. [17:25] – Jess struggles with being too reactive. [19:29] – Jess elaborates upon investing where your consumers are. [21:46] – Hear Jess reflect on having raised nearly 30 million in the last 18 months. [22:46] – How is the current economic crisis impacting the wedding industry? [25:06] – Prioritization is Jess's biggest struggle right now. [27:41] – Jess reveals how she manages a balance between her professional and personal life. [30:42] – Jess advises listeners as to where to go on her website for more information. [31:48] – Andy leaves us with Jess Levin Conroy's contact information. RESOURCES Carats & Cake Demo - VideoCarats & Cake Pippin - VideoCarats & Cake Testimonial - Video Find Jess: Jess's Instagram PageCarats and Cake - WebsiteJoin the Carats and Cake CommunityPartner with Carats and CakeCarats and Cake - PaymentsCarats and Cake - Instagram PageCarats and Cake - Facebook PageCarats and Cake - Twitter PageCarats and Cake - LinkedIn ProfileCarats and Cake - Pinterest Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.