The Wedding Biz - Behind the Scenes of the Wedding Business

In this episode of The Next Level, Andy Kushner and Sean Low, Founder and President of The Business of Being Creative LLC, chat about David Adler's interview on the Wedding Biz. Seans' consulting firm is focused on providing practical advice to those in the business of being creative, his client list includes many of the biggest names in the wedding and design industries. Listen in as they discuss David's comments on social engineering, his insights on augmented reality, radical humanization and code switching. The idea that events are like standing around the water cooler or going to the town square. And hear about his philosophy on how we, in the event business, are "collaboration artists." You might just learn something from this episode that you didn't know so sit back, relax and enjoy. Show Highlights: [00:51] Welcome back to the show Sean! [02:09] Andy chats with Sean about David Adler. [02:55] Sean discusses his take on David's ideas of collaboration artists and social engineering. [03:56] Andy and Sean agrees that David's thought that you can stretch the use of events to market is spot on. [05:45] Sean likes what David said about using an event like the new town square to get together with people one on one. [08:28] Andy speaks to us about augmented reality and how that is the future of technology. [11:20] Andy and Sean discuss the idea of radical humanization, staying in touch socially face-to-face. [13:08] Do you like the idea of code-switching? The ultimate marketing? [14:40] Sean thinks networking is a term that should not be used anymore, just be there and listen to people. [17:18] They both agree with David when he talked about choosing to yourself get out there and make a difference, do what you can do. Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.Kushnerentertainment.com David Adler Bizbash Bizbash on Instagram Bizbash on Twitter Bizbash on Linkedin Bizbash on FB Gather Geeks on ITunes Gather Geeks on Soundcloud This Week's Guest Co-Host, Sean Low, Founder and President of The Business of Being Creative, LLC The Business of Being Creative, LLC The Collective Sean Low on Twitter Sean Low on Linkedin Sean's Episode on The Wedding Biz: https://theweddingbiz.com/sean-low-business-creative/

Andy is excited to welcome, David Adler, CEO and Founder of BizBash Media, a resource marketplace for event organizers of all types and the host of a podcast called Gather Geeks. In this episode, David chats about how he got started in the media world, the magazine he started when he was 21, the idea behind BizBash and how technology is changing the way people look at events. David talks about his dad Warren Adler, author of "The War of the Roses", and the business model he used for BizBash. Listen in as David describes events he has gone to and how he believes event planners are really collaboration artists that get everyone and everything together in one place. He has a unique take on technology, augmented reality, and radical humanism that you won't want to miss, as well as informing us as to what's coming in the near future for the event industry and how it will be transformed. So, tune in, sit back and enjoy. Show Highlights: [01:50] Welcome to the show David Adler! [02:52] David tells us about his business and what he does. [03:18] He believes that event organizers of any type are collaboration artists. [03:58] David gives insight on how he got started in media. [04:45] His father Warren Adler is the author of "The War of the Roses." [06:18] Did you know at a young age what you wanted to do with your life? [08:20] At 21, David started a magazine called Washington Dosier. [10:28] What did David learn during his time at the magazine? [12:25] Where did he learn about events? [14:08] How did David get the idea for BizBash? What did you use for your business model? [16:47] Andy and David discuss the meaning behind his quote and how iPhones enhanced the revolution of events. [19:08] Events are the new town square where everyone meets. [20:35] David tells us what ChatBots are and how they are used. [22:39] How does augmented reality affect the event industry? [24:03] What is radical humanism? How does that change what we do and think? [27:24] How do you keep up with all of the changes in technology? [30:25] To be an innovator, you can't let what people think stop you from what you want to do. [32:21] Be yourself at events and if you do you will have more fun and your business will benefit. [34:05] David talks about Gather Geeks, a podcast for the event industry. [35:56] David's final thoughts about collaboration artists. LINKS & RESOURCES Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.Kushnerentertainment.com David Adler Bizbash Bizbash on Instagram Bizbash on Twitter Bizbash on Linkedin Bizbash on FB Gather Geeks on ITunes Gather Geeks on Soundcloud Mentioned during the interview: Masterplanner Eventleadership Good Shuffle Warren Adler Alex Pentland Ray Kurzweil Tim Chi Andre Maier

In this episode of The Next Level, Andy Kushner and Jennifer Stein, Co-Founder and Editor in Chief of Destination I Do Magazine, discuss Sean De Freitas's interview on the Wedding Biz. Jennifer was recognized as one of the top 35 entrepreneurs under 35 by the Arizona Republic and has over 19 years of experience in business and publishing. If you are planning a destination wedding and need ideas this magazine, and Jennifer's blog, is where you should start. Listen as they talk about Sean's designs, events, and a wedding story you won't want to miss. They chat about losing focus on your business, feeling burned out and what you can do to get the spark back, how you can make it new again. If you listen closely you might hear a tidbit you can use next time you are feeling overwhelmed and ready to quit. Show Highlights: [00:59] Welcome back to the show Jennifer! [01:55] Andy chats with Jennifer about Sean De Freitas. [02:50] Learn Jennifer's thoughts on Sean and his designs. [03:40] Andy and Jennifer share their feelings on a story Sean told about a wedding he did. [08:13] Jennifer talks about how her business has evolved and continues to do so. [10:58] Sometimes when working with a client, new ideas surface and the whole idea can change. [12:35] Andy and Jennifer discuss what happens when you feel burned out in your career, what can you do to make it new again? [17:10] You have to be uncomfortable in order to meet your real potential. Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by PartySlate - the first website designed specifically for event professionals and venues! Sean De Freitas http://www.designsbysean.com/ http://www.designsbysean.com/overview.html https://www.facebook.com/public/Sean-De-Freitas https://www.instagram.com/designsbysean/?hl=en https://twitter.com/dbssean?lang=en https://www.pinterest.com/designsbysean/ This Week's Guest Co-Host, Jennifer Stein of Destination I Do Magazine Destination I Do Magazine Destination I Do Blog Destination I Do on Facebook Destination I Do on Twitter Destination I Do on Pinterest Destination I Do on Instagram Jennifer's Episode on The Wedding Biz: https://theweddingbiz.com/jennifer-stein-editor-in-chief-destination-i-do-magazine/

Andy is excited to welcome, Sean De Freitas, Founder of Designs by Sean an International award-winning full service event decor company specializing in both corporate and social events. Sean's work has been recognized with over 35 industry awards and his designs are out of this world. In this episode, Sean chats about how he got started in design, his influences along the way, how a logistic mind is crucial and how lighting can make or break an event. Listen in as he tells a moving story about how getting to know his client led to making a father-daughter dance a moment they and none of their guests will ever forget. In this episode you will get it all from Sean, the ups, the downs and what he had to change to make this his best life. Go to his website to see his amazing designs then sit back, tune in and learn about the man behind the creations. Show Highlights: [03:10] Welcome to the show Sean De Freitas! [04:53] Sean tells us how he knew what he wanted to do with his life after going to Carnival at 6 years old. [09:38] He tells us how at 11 he was crowned Jr Carnivale King. [10:12] The performance part of it changed his life and set him on the path to his career. [11:31] Sean talks about his first job with mentor Neal Goldberg. [12:58] He believes that you have to have a logistic mind to be successful. [14:34] In what ways are we all influenced by art? [16:20] Learn how Sean did something really special for a dad to make his daughter's wedding special. [20:11] Sean describes the process he goes through with each client for their event. [23:08] What method does he use to come up with ideas for his clients? [25:30] How does Sean get his events to evolve? [26:56] He gives us some examples of events he did that evolved beyond what they expected. [32:59] Why is lighting for an event so important? [36:13] Why does Sean think that reinventing your business leads to career longevity? [41:57] Listen as he tells us what he is changing so that he has a better quality of life and career. [53:01] Is taking on a partner or teaming up with someone good for your business? [54:28] How does Sean define success in business or life in general? LINKS & RESOURCES Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: PartySlate – the first website designed specifically for event professionals and venues! Sean De Freitas http://www.designsbysean.com/ http://www.designsbysean.com/overview.html https://www.facebook.com/public/Sean-De-Freitas https://www.instagram.com/designsbysean/?hl=en https://twitter.com/dbssean?lang=en https://www.pinterest.com/designsbysean/ Mentioned during the interview: Neil Goldberg Mona Meretsky Michael Steighner

In this episode of The Next Level, Andy Kushner and Tait Larson, co-founder of Style Me Pretty, discuss Tim Chi's interview on the Wedding Biz. Tait and his wife Abby founded Style Me Pretty, sold it to AOL, and then took it back after AOL announced they were shutting it down. Tait has some fantastic insights to share on Tim's interview and the future of the industry. Learn how Tait and Andy feel about Tim's opinions on failure, courage, and entrepreneurship. They dig deep into their views on the role of failure, or obstacles, in building a business and a life. There were so many great tips and ideas shared on this episode. You won't want to miss it! Show Highlights: [01:32] Welcome back to the show Tait! [02:16] Tait introduced Andy and Tim for the interview that took place. [03:19] Learn Tait's thoughts on Tim's views about company culture. [05:43] How an authentic relationship with your employees changes the culture. [08:07] Tait shares his feelings on entrepreneurship, courage, and the need to test. [09:56] Why failure and goals are needed in entrepreneurship and life. [14:50] Learn how Tait and Abby have taken a new look at Style Me Pretty now that it's theirs again. [16:36] Tait chats about the rapidly evolving digital landscape and its effect on the wedding industry. [18:49] How will AI, AR, and 5G change the wedding industry? Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.kushnerentertainment.com. Tim Chi The Knot Worldwide The Knot Wedding Wire Wedding Pro This Week's Guest Co-Host, Tait Larson of Style Me Pretty Style Me Pretty Style Me Pretty on Instagram Style Me Pretty on Facebook Style Me Pretty on Pinterest Tait's Episode on The Wedding Biz: https://theweddingbiz.com/abby-tait-larson-saving-style-me-pretty/ MENTIONED: The Obstacle is the Way by Ryan Holiday Losing my Virginity by Richard Branson

Andy welcomes to the show Tim Chi, CEO of The Knot Worldwide, a technologist and entrepreneur who has dedicated his life to creating better, more efficient technologies for the education and wedding industries. Before co-founding WeddingWire, he co-founded Blackboard. Tim is driven to help others by creating resources through technology! In this episode, Tim chats about his inspiration for WeddingWire, why he decided to merge with The Knot, now the world's largest vertical marketplace servicing the wedding industry, and what keeps driving him to innovate and create trends. Learn how he became an entrepreneur and why he worried about telling his parents about his endeavors. Tim is open and honest about what he sees for the future of the wedding industry and how changes in buying habits and trends have affected the business. Tim is an awesome guest and his insights into the changes of the industry and business, in general, are extremely informative. Listen in and learn how Tim has gotten to where he is and what he plans for the future of The Knot Worldwide. Show Highlights: [03:19] Welcome to the show Tim Chi! [04:05] Learn where Tim's got his drive for business. [06:20] Tim shares how he started on the path to entrepreneurship. [09:38] What was Tim's role at Blackboard and how did it prepare him to lead Wedding Wire? [12:55] Tim chats about how he felt when he realized he wanted to create a wedding resource. [15:22] How did Tim face the fear of starting a new venture? [17:46] Why timing led to the creation of crowd-sourced reviews by city. [20:33] Learn how Tim feels about the learning process and entrepreneurship. [21:32] Hear about some of Tim's business failures. [24:43] What are Tim's strengths in leadership? [29:50] How was the merger of The Knot and WeddingWire devised? [33:20] Learn how Tim feels about mentors and office morale. [34:55] Why having good partners in business is important. [37:33] Tim chats about how they stay on top of changes and trends in business technology. [40:39] What's the next "big thing," coming down the pipeline? [41:59] How are changing customer buying habits affecting the industry? [43:01] Where is social media going? [44:03] Tim shares his plan for The Knot Worldwide in the coming months. [46:02] How does Tim balance his pace in business along with personal and family life? [49:22] Tim chats about his definition of success. LINKS & RESOURCES Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment www.kushnerentertainment.com. Tim Chi The Knot Worldwide The Knot WeddingWire WeddingPro Mentioned during the interview: Blackboard

In this episode of The Next Level, Andy Kushner and Valerie Gernhauser, CEO of Sapphire Events, discuss Meryl Snow's second interview on the Wedding Biz. Valerie is a self-proclaimed, recovering attorney who has built a business out of design practices and principles as well as teaching others how to build their own business. She loves sharing the knowledge she has gained through trial and error in her years in the business. Listen to learn how Valerie and Andy feel about Meryl's philosophies about training, pricing, and sales. They dive deep into how they train their teams, the importance of cold calling, and why Meryl's thoughts on pricing had them re-evaluating their own pricing structures. There are so many great tidbits of thought and reflection in this episode. Don't miss out on a word! Show Highlights: [01:02] Welcome back to the show Valerie Gernhauser. [02:16] Valerie discusses the need for having sales strategies and processes in place. [03:35] Hear Valerie's goals for both of her brands and how she came up with her numbers. [05:12] Valerie shares how her team is structured and who is on it. [06:00] How does Valerie approach sales training for her team? [08:08] Selling through storytelling, what are Valerie's thoughts? [11:09] Why is client retention so important in the event industry? [14:00] Valerie shares her thoughts about Meryl's comments on pricing. [19:09] Connect with Valerie and learn about her Pricing for Profit webinar. LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook @theweddingbiz Title Sponsor: PartySlate - the first website designed specifically for event professionals and venues! Meryl Snow Feastivities OffShoots Decor Philadelphia's Picnic Company Meryl's Website: www.merylsnow.com Meryl on LinkedIn Meryl on Facebook SnowStorm Solutions on Facebook Meryl on Instagram Meryl on Twitter Meryl on YouTube Meryl's Interviews on the Wedding Biz: MERYL SNOW: Maximizing Sales, Consulting, And Feastivities EventsMERYL SNOW: Part 2 Setting Yourself Apart In Life And Business. This Week's Guest Co-Host, Valerie Gernhauser of Sapphire Events Sapphire Events Sapphire Events [Facebook] Sapphire Events [Instagram] Sapphire Events [Twitter] Sapphire Events [Pinterest] Ruby & Pearl Ruby & Pearl [Facebook] Ruby & Pearl [Instagram] Ruby & Pearl [Twitter] Ruby & Pearl [Pinterest] Pricing for Profit Valerie's Episode on The Wedding Biz: https://theweddingbiz.com/valerie-gernhauser/ MENTIONED: Bryan Rafanelli's Interview on The Wedding Biz: Telling Clients' Stories Through Event Design Ceci Johnson's Interview on The Wedding Biz: Ceci Johnson: Designing Stationery, Lifestyle and Business Colin Cowie's Interviews on The Wedding Biz: Creating Groundbreaking Luxury Experiences, Part 1 Creating Groundbreaking Luxury Experiences, Part 2 Lynn Easton's Interviews on The Wedding Biz: Lynn Easton: Destination Weddings with a Classic Touch, Part 1LYNN EASTON: PART 2 – Branding, Pricing & Choosing A Team

Andy welcomes back to the show Meryl Snow, an icon in the events and catering industry. In Meryl's first interview, she and Andy discussed her multiple businesses and how she started in the space. The conversation was amazing and there were so many more details to unpack. On this episode, Meryl shares everything from why she admires the millennial work philosophy and how to prepare, create, and grow a successful business. Listen in to learn some really juicy tidbits from a true business genius. Been struggling with creating proposals, creating your brand story, or setting your pricing strategy? Meryl digs in and provides her tips and beliefs on why we shouldn't be working ourselves to the bone any longer. She also provides amazing insights on how creating a brand story and storytelling set you apart with your potential clients. This was an amazing conversation and Meryl is truly an open book. Listen in and learn how she's gotten to where she is now and the philosophies that have kept her and her business relevant over more than two decades in the industry. Don't miss the chance to learn from an expert. Show Highlights: [02:21] Welcome back to the show Meryl! [04:18] Why is battling complacency one of the most important roles of a leader today? [08:24] What should non-millennials be aware of when dealing with the millennial mindset? [10:50] How should entrepreneurs approach developing sales strategies? [12:25] Should you be using storytelling in your sales strategy? [15:01] Learn how to approach client retention. [16:49] How to craft the ultimate proposal. [21:10] Why is a complete branding strategy important? [26:34] Learn all about Meryl's pricing strategy and reframing the features/benefits discussion. [29:46] What are the best questions to qualify your client? [32:59] How does Meryl prepare for market shifts and declines? [35:52] Keeping up with the changes, how does Meryl do it? [38:59] Meryl shares her struggles with work-life balance. LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook @theweddingbiz Meryl Snow Feastivities OffShoots Decor Philadelphia's Picnic CompanyMeryl on LinkedIn Meryl on Facebook SnowStorm Solutions on Facebook Meryl on Instagram Meryl on Twitter Meryl on YouTube Mentioned during the interview: NACE Google Alerts Meryl's Interview on The Wedding Biz: Meryl Snow: Maximizing Sales, Consulting, And Feastivities Events

In this episode of The Next Level, Andy Kushner and Julie Novack, founder of PartySlate, chat about Calder Clark's interview on the Wedding Biz. Julie is a marketing expert who has been in the business for more than 20 years and is working to make PartySlate the best resource in the world for connecting wedding vendors and their clients. Julie and Andy discuss everything from Clader's initial market research through peer shopping to her beliefs on having multiple streams of revenue. Learn why processes are the foundation of growth and why they should never be static. Listen as Julie shares her insights on all of the wonderful things Calder has done to market and grow her business. Show Highlights: [00:49] Andy welcomes Julie Novack, the founder of PartySlate to the show. [02:23] How does Julie feel about shopping your peers? [03:45] Learn the value of metaphor when explaining the details of a business. [05:01] Why are systems and processes necessary in business? [09:03] Adjusting is a continual process and is unbelievably important to growth. [09:45] How involved is Julie's team in redefining their processes? [11:45] Involving your team in the process development can be very therapeutic. [13:06] Are multiple streams of revenue a must-have? LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook @theweddingbiz Calder Clark Calder Clark Designs Calder on Instagram Calder on Twitter Calder on Pinterest Calder on Facebook This Week's Guest Co-Host Julie's Website: www.partyslate.com Julie on Instagram: @partyslate Julie on Facebook: @partyslate Julie on YouTube Julie's Episode on The Wedding Biz: https://theweddingbiz.com/julie-novack-partyslate-building-a-venture-capital-backed-business/

Calder Clark, owner and creative director at Calder Clark, has created a devoted following due to her flawless attention to detail for her immaculate destination fetes. Andy and Calder dive deep into her background, processes, and what truly drives her to plan and design the events she takes on. Learn how she set herself up for success early on, learned the ins and outs of the wedding biz from her hotel days, and why multiple revenue streams and investing are so important. She gives some amazing tips for those just starting out in the business and provides a truly transparent look at her business and philosophies. If you've been looking to hear how a successful wedding and events planner and designer has managed to find work/life balance and prosperity, then you won't want to miss Andy's conversation with Calder Clark. Show Highlights: [02:14] Welcome to the podcast Calder Clark! [03:30] Learn about Calder's early years and how she was inspired to get into the industry. [09:58] What was Calder's first position at Design Cuisine? [12:57] How surgery and clear liquids led to a complete mindset shift and pivot. [17:22] Learn how Calder slowed down enough to manage her health and her business. [19:35] Why multiple streams of revenue and investing are so important. [24:46] How Calder started her own business. [31:13] Learn more about Calder's process. [35:47] How did she develop her pricing strategy and structure? [40:04] What are some of the biggest misconceptions in the planning industry? [42:53] Calder chats about some of the challenges she's had to overcome. [48:59] Hear how Calder has found balance in her life. [53:48] Learn Calder's best tips for building your best business. LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook @theweddingbiz Calder Clark Calder Clark Designs Calder on Instagram Calder on Twitter Calder on Pinterest Calder on Facebook Mentioned during the interview: Design Cuisine KonMari - Founded by Marie Kondo The World is Flat by Thomas Friedman Deep Work by Cal Newport Bryan Rafanelli's Interview on The Wedding Biz: Telling Clients' Stories Through Event Design Colin Cowie's Interviews on The Wedding Biz: Creating Groundbreaking Luxury Experiences, Part 1 Creating Groundbreaking Luxury Experiences, Part 2 Preston Bailey's Interviews on The Wedding Biz: Designer For The Ages, Part 1 Designer For The Ages, Part 2

In this episode of The Next Level, Andy and Jes Gordon, the rockstar event producer, chat about Darren Olarsch's interview on The Wedding Biz. Jes has been involved in planning and visualizing top tier events for huge companies and has a lot to say about the space. Listen in to hear her input on the live music scene for occasions and how passion is the driver of business. Andy and Jess dive deep into the need for, and the push towards, live music and how a hybrid model of a particular type of live music and DJ entertainment is a key to capturing our short attention spans. Many event planners and organizers enter the space as a way of life and that passion is what makes them great. Learn more on this episode! Show Highlights: [00:58] - Welcome back to the show the amazing Jes Gordon! [03:16] - Learn why Jes supports Darren's use of live bands for events. [05:40] - Have you ever thought about who plays in these live bands? [07:15] - Is live music making a resurgence? [09:15] - Where is the hybrid model going? [10:29] - Why is harmony so important between sound, light, and experience? [11:52] - How are music and performance art related? [13:34] - Learn Jes's take on how Darren's passion fuels his business. LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook @theweddingbiz Darren Olarsch Onthemove.com Darren on InstagramDarren on Facebook This Week's Guest Co-Host Jes's Website: www.jesgordon.com Jes Gordon [Instagram] Jes Gordon [Facebook] Jes Gordon [Twitter] Jes's episode on The Wedding Biz: Jes's interview on The Wedding Biz LINKS & RESOURCES: Gurminder Banga Photography SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com

Darren Olarsch, Founder of On The Move Entertainment, has built a business out of creating the ultimate music-scapes for every event he puts on. He is sought after for his focus on live bands and orchestras and creating the most amazing dramatic music scenes for his events. Learn how music is the keystone of each event and how Darren layers his musical themes to create a magical dream-scape for all of his events. Also, learn how Darren manages his business and vision for every event. You won't want to miss this amazing inside look at how Darren blends business and creativity in creating the ultimate experience! Show Highlights: [02:45] Welcome Darren to the show! Andy and Darren talk about their musical influences and when the bug got them! [06:15] What happened that pushed Darren toward music vs archeology? [07:50] Learn how taking a chance outside of school made all the difference. [09:42] Building the form of each specialized event has become the soul of Darren's business. [11:38] Fast forward to 1990 when Darren was in Miami… learn all about Latin orchestras! [13:29] The hybrid of a live band and DJ… the answer to a very specific need. [15:57] How did live music mature in the party space? [18:48] Why is live music making a resurgence?[21:18] The big-band and swing feel is what Darren works toward… that large feel is what is coming back. [23:00] That gorgeous feel of a full band playing the current hits is what is making it! [24:17] What is the curation process for a wedding? [28:29] Each "next thing" for Preston's event was a reigning moment. [29:33] Defining entertainment through layers of music is Darren's goal. [31:33] Every party is different, what is the common factor? [33:49] People don't have focus anymore, learn what you can do to grab them! [35:33] Learn how to build an entertainment business for events. [38:14] Learn how various social effects affect the events industry. [39:17] Where is music going? And what does that mean for Darren? [40:18] A well-rounded entertainment company needs…. [45:37] How does Darren stay in touch with clients and future clients? [47:35] How does the changing face of music affect the brand? [49:19] Check out Darren Olarsch on social media! LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook @theweddingbiz Darren Olarsch Onthemove.com Darren on InstagramDarren on Facebook Mentioned during the interview: Preston Bailey's Interviews on The Wedding Biz: Designer for the Ages Part 1 Designer for the Ages Part 2 Norma Cohen's Interview on The Wedding Biz: Building A Thriving Business Within A Community Bryan Rafanelli's Interview on The Wedding Biz: Telling Clients' Stories Through Event Design

In this episode of The Next Level, Andy Kushner and guest co-host, Sean Low, chat about key topics from Andy's interview with David Monn. Sean has been featured on several of THE NEXT LEVEL conversations and always provides wonderful insights into the businesses of The Wedding Biz guests. This episode is no different. Amongst other valuable topics, Sean and Andy discuss the details of David's philosophy on light and creativity in business. They then take that further and share how his philosophies are revealed in every event that he puts on. This conversation is a deep dive view of how to merge life and business for ultimate success. Show Highlights: [00:54] - Welcome back Sean! [02:49] - Sean comments on how loving oneself is the first step to success. [04:35] - Andy and Sean discuss David's belief that the senses have to be linked for a complete experience and how that belief has impacted his business. [06:49] - Learn how David's views of light and illumination speak to his beliefs. [09:52] - Your business itself is creative. Sean chats about how people with creative businesses forget this important aspect. [13:54] - Sean shares a piece of the interview with David that grabbed his attention. [14:57] - Andy inserts a fantastic plug for Sean's business. If you need a mentor, reach out to Sean. LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook @theweddingbiz David Monn, LLC David Monn, LLC David Monn on Instagram David Monn on Facebook David Monn on Twitter @david_monn David Monn on YouTube David Monn on LinkedIn David Monn on Pinterest This Week's Guest Co-Host Sean's Websites: http://www.thebusinessofbeingcreative.com/ and http://www.thebbccollective.com/ Sean's Email - [email protected] Sean on TwitterSean on Facebook Sean Low: The Business Of Being Creative Sean's interview on The Wedding Biz LINKS & RESOURCES: Louis Kahn Ray Thompson's Interview on The Wedding Biz Ray Thompson: Lighting Design & the Choreography Of Emotion SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com

Join David Monn and Andy as they travel down memory lane to discover the events and steps that led David to develop a unique sense of design in the event industry. Join Andy and David as they travel down memory lane to discover the events and steps that led him to develop a unique sense of design in the event industry. David's unique ability to align the senses to create the most effective event tapestry is what sets him apart from his fellow planners and designers. David's fascinating career trajectory involved finally realizing his calling was in event planning and design. His use of authenticity, scale, and attention to detail along with igniting the senses of smell, sound, and sight have made him an industry leader and one of the most highly sought-after event planners/designers in the world. His goal is to craft an event that shares your true story and personality, not the fantasy that you've created for yourself. His years in the corporate environment prepared him by giving insights into the mechanics of running a business and putting him in contact with some of the most influential fashion designers of the 20th century. Their mentorship and his creativity are the backbones of his business. Listen in to learn how lighting design defines an event, why packing light and carrying on your luggage is so freeing, and how to leverage your relationships to create a thriving business. David shares valuable and personal insights into the creation of his business, so this conversation is not one you want to miss. Show Highlights: [02:13] - David and Andy chat about the details of how he creates events while spending time at David's home. [05:37] - No matter the size or importance of the event, David works to engage the senses of smell, sound, and sight to imprint the event on the memory of all involved. [06:21] - Growing up in a large family, in a small town, with a sense of protection and order instilled by his father, heavily impacts his process. [11:34] - His father refused to take out loans to pay for his education at Parson's School of Design, so David created a backup plan. [14:58] - After moving up through the ranks of a garment manufacturing company, he made his way to the New York office of the company as an executive assistant. [21:08] - David helped a friend decorate her apartment and this led to his next client and his next for interior design, while still working in merchandising. [24:09] - What did he learn from his mentors Oscar De La Renta and Bill Glass? [28:32] - "Light in a space is everything and is why it feels the way it feels." [38:32] - How does light design work with outdoor events and the change in natural light? [40:32] - David comments on a quote by Thomas Edison about the renewing feeling of being in and working in a garden and the role nature plays in his events. [43:21] - When everything is in sync there is something magical about the event. [47:24] - David shares his process for creating each type of event he brings to life through authenticity, scale, and detail. [57:48] - David has curated several huge events and shares some fascinating stories. [1:03:50] - The artistic side of the business is probably 20%, the other 80% is running the business, which David learned in his corporate positions. [1:11:19] - How does David structure his pricing for such individualized events? [1:14:18] - Learn David's best tips and advice as well as what he would include in a masterclass. LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook @theweddingbiz David Monn David Monn, LLC David Monn on Instagram David Monn on Facebook David Monn on Twitter @david_monn David Monn on YouTube David Monn on LinkedIn David Monn on Pinterest Mentioned By David Parson's School of Design The Plaza Hotel Oscar De La Renta Bill Blass Robert Isabell Colin Cowie Lifestyle Colin's interviews on The Wedding Biz: Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences Ron Ben Israel Ron's interview on The Wedding Biz

In this episode of The Next Level, Andy Kushner and guest co-host, Sean Low, discuss key topics from last Monday's interview with Meryl Snow. Sean is a big-picture thinker who connects the dots for creative business owners to find high levels of success. On this episode of The Next Level, Sean and Andy discuss the way Meryl Snow built her business to where it is now. From becoming a trendsetter to creating a defined hiring practice, Meryl has built her business for ultimate success. Sean also chats about Meryl's belief that traditional sales tactics no longer work, and those trained in sales should start from scratch. You won't want to miss out on Sean's insights into the many effective practices Meryl has put into place to build multiple successful businesses. Tune in to hear his take on her best practices. Show Highlights: [01:15] Andy recaps the work and accomplishments of Meryl Snow, the topic of this The Next Level episode. [02:04] Sean chats about how Meryl jumped in and did it herself and the courage she had in doing that. [04:08] Getting awards helped boost Meryl's career, Sean discusses the efficacy of that strategy. [06:57] Andy shares the moments of doubt he experiences when business decisions don't seem to pan out. [07:43] Sean reveals how to make the decision to pivot or change when things don't seem to connect. [08:59] Being different is how you should work to sell your products and services to your potential clients. Per Meryl, traditional sales strategies no longer work. [12:04] Before you get to the selling, you need to connect with people. [13:18] Sean discusses Meryl's strategy, while hiring, of first requiring every candidate to leave a voicemail with the reason they are the perfect fit for the company. LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook @theweddingbiz Meryl Snow LinkedIn: https://www.linkedin.com/in/merylsnow1/ Facebook: https://www.facebook.com/meryl.snow https://www.facebook.com/snowconsultant/ Instagram: https://www.instagram.com/merylsnow/ Twitter: https://www.twitter.com/merylsnows YouTube: https://www.youtube.com/user/MerylSnow This Week's Guest Co-Host, Sean Low Sean's Websites: http://www.thebusinessofbeingcreative.com/ and http://www.thebbccollective.com/ Sean's Email - [email protected] Sean on TwitterSean on Facebook Sean Low: The Business Of Being Creative Sean's interview on The Wedding Biz LINKS & RESOURCES: SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com Quotes: "If you can't get what you want, you just have to do it yourself" Meryl Snow "Getting external validation is always meaningful, and also using that platform whether you've got the external validation or not, to choose yourself so that you set trends are both consistent." Sean Low "Everybody is on the front lines and everybody defines your company." Sean Low

Meryl has spent 28 years in the special event & catering industry as co-founder of Feastivities Events, along with its subsidiaries OffShoots Decor and Philadelphia's Picnic Company. She also is the author of Booked It! Selling, Closing And Standing Out In The Special Events Industry. Meryl also authored Cha Ching There's No Money In Sales For 2nd Place. And three how-to Style & Design videos. Her experience in the events industry is unmatched, and in the wedding industry, invaluable. Meryl reveals nuggets about how she started, the path her businesses took after the 2008 recession, and what it means to truly be successful. We dive deep into her businesses and their allure. Meryl also shares her path and struggles, and encourages others in the industry. Neither inexperience nor the recession could keep her down and she shares what her next steps look like for her business. Tune in to learn all you can from this events industry legend. Show Highlights: [01:28] Welcome back! Today we are talking with Meryl Snow of Snow Storm Solutions, etc. [03:23] Andy and Meryl start off talking about her childhood and the pivotal moments that pushed her toward her current path. [05:28] Meryl shares about how she met her husband, the time it took to find her passion, and the process of setting up their first business. [07:11] Realizing and learning about corporate hospitality and mentality was a huge eye-opener for Meryl. [08:36] Meryl and her husband started Feastivities in 1987 so that they could set their own schedule and create their own legacy. [10:16] They then started OffShoots. [12:07] Meryl's next step was to add event planning to their design and catering businesses. [13:47] Meryl defines their specific brand identity. They didn't follow trends, they set them. (Then she describes their trends and how they made them trends.) [16:45] Anyone can cook food, what makes you different? [18:12] Their big change was when Aramark approached them looking to purchase their catering company. [23:30] Meryl shares how hard they were hit by the 2008 recession and what that meant for their business. [25:44] Appearances are everything, the recession caused everyone to look at appearances in every get-together. [27:23] Changing their focus and their ideal customer during the recession is what saved their company. [29:43] Because of the change in the market, they started selling their playbook and expanded their consultant services. [31:34] Meryl shares how much she loves to train and provide continual improvements. [33:30] After submitting to their clients a questionnaire, they realized that most people in the events industry are not marketing themselves appropriately. [36:00] Start with a conversation rather than the conversion. [38:05] Selling in the events space is very different than other spaces. [39:32] If you're not selling you, then you're not selling. [40:48] Get away from the typical mold of an entrepreneur and learn about others in the space. [42:07] First impressions are so important. [43:55] People's assumptions direct our actions despite our attempts to be autonomous. [45:49] Meryle shares how she goes about hiring a great salesperson. [47:01] Everyone in their business going through the training. [48:51] Personality tests are key! [51:36] Next up - role play! [52:16] They then provide a small test for their salespeople. [53:21] Part II coming soon! [54:38] Call, email, social media, check Meryle everywhere! This episode is sponsored by Kushner Entertainment www.kushnerentertainment.com. LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook @theweddingbiz Meryl Snow LinkedIn: https://www.linkedin.com/in/merylsnow1/ Facebook: https://www.facebook.com/meryl.snow https://www.facebook.com/snowconsultant/ Instagram: https://www.instagram.com/merylsnow/ Twitter: https://www.twitter.com/merylsnows YouTube: https://www.youtube.com/user/MerylSnow Mentioned By Meryl Ridgewell Catering Catersource https://www.merylsnow.com/shop Booked It! https://www.amazon.com/Booked-Selling-Closing-Standing-Industry/dp/1523659947/ref=sr_1_1?crid=2GDXQCJTBZRU7&keywords=meryl+snow&qid=1558889840&s=books&sprefix=meryl+snow%2Caps%2C211&sr=1-1-catcorr Cha Ching: https://www.amazon.com/Cha-Ching-there-money-sales/dp/1542833663/ref=sr_1_2?crid=2J2PX1H79INOW&keywords=meryl+snow&qid=1558890023&s=books&sprefix=meryl+snow%2Caps%2C143&sr=1-2-catcorr Check Out Her Triangle Method: Triangle Method Training Platform: www.trianglemethodtraining.com Demo: https://triangle-method.mykajabi.com/offers/mqycLxXd

In this episode of The Next Level, Andy Kushner and guest co-host, Andre Wells, discuss key topics from this week's interview with Mark Ingram. Andre is a renowned event planner and designer known for creating high caliber parties for his many high-profile clients. On this episode of The Next Level, Andy and Andre discuss the wonderful nuggets of wisdom Mark Ingram provided in his interview. First off, Andre and Mark are colleagues and friends in the industry. Andy and Andre discuss some of the concepts Mark mentioned such as his belief in the art of dressmaking and dressing other people, the need for dressers at the event, and how each wedding gown should reflect the style and feel of the venue. Boutique owners, brides, and bourgeoning bridal gown designers should all listen to his interview and our discussion to learn how Mark's experience and tips shine in every aspect of the wedding day production. Show Highlights: [01:31] Since Andre's own interview, on The Wedding Biz, he's been honored by Biz Bash as one of the top 50 event designers in the US. [02:40] Andre and Andy chat about Mark Ingram, being a good friend of Andre's. [03:25] "Each gown is a work of art." - Mark Ingram, Andre shares how fitting this quote is to describe Mark's belief about the gowns he shows. [05:03] The pressure of finding "The gown" also invades the event as a whole because everything interconnects. [06:50] It is not an easy thing to dress people. Andre chats about the gift a person must have to dress others. [08:03] The style of the wedding is determined by the location, time of day, level of formality and this bleeds through into the style of the dress. [09:14] Andre loves the idea of having a dresser on site during the wedding to help with clothing mishaps. An amazing tip from an expert in the industry. [10:36] Most planners and designers will have an event kit or a tool bag with everything needed to fix little accidents. [11:22] Don't forget about the groom! [13:20] Mark made the point to embrace changes in technology and Andre completely agrees. Stay youthful and accept the younger generation's knowledge. [14:56] Andre shares an insightful tip on not giving over all of your social channels to your staff. Take ownership of your brand and your social media voice. LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook @theweddingbiz Mark Ingram Atelier Mark Ingram Atelier Mark Ingram Atelier on Instagram Mark Ingram Atelier on Facebook Mark Ingram Atelier on Twitter Mark Ingram for Valentini on Instagram Mark Ingram Official on Instagram This Week's Guest Co-Host Andre Wells Andre Wells on Instagram Andre Wells on FacebookAndre's interview on The Wedding Biz: Andre Wells: Fashion-Forward Event Design & Planning LINKS & RESOURCES: BizBash Top 50 Event Designers 2019: Andre Wells SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com

Mark Ingram has spent his life studying, admiring, and sharing fashion. After spending years in the fashion industry in various positions, he decided to open his own boutique bridal salon in New York City called Mark Ingram Atelier. His new line of wedding dresses are now available worldwide, which can currently be seen in person in his atelier. Mark shares how his family influenced his love of fashion and how it shaped his passion. A true connoisseur of taste and style, he reveals his process for choosing designers represented in his store. He believes that each and every bride should be listened to, heard, and catered to when they walk into his salon. In this episode, learn how Mark got his start in the fashion industry, his transition to owning his own store, and how he built his brand within the bridal industry. For many years he's been asked about his line of dresses, that didn't exist, until now. You won't want to miss all the wonderful tips Mark shares from preparing for trunk shows to managing bridal expectations. Show Highlights: [01:26] This week's guest is Mark Ingram of Mark Ingram Atelier and we are diving deep into his inspiration, his past, and his process. [02:53] Mark and Andy share their mutual closeness with their grandparents and for Mark, how that relationship molded his view of fashion. [06:31] Mark shares that he had an innate passion for fashion along with the familial environment. [09:09] We travel back to the 70s when Mark was in high school. He was in an arts high school and focused on music. [11:58] It's a small world, both he and Andy worked at IBM for a while… [12:36] The IBM trip was a blip for Mark, he returned to Bergdorf Goodman as an associate buyer in the couture department. [16:10] At Mark Ingram Atelier they do not believe in hard selling, it's all about the experience. [19:06] Despite it being a post-9/11 world, Mark moved forward in opening his own store in 2002. [21:36] Mark chooses each designer based on the point of view of their collection and his instinctual feelings on whether they would be good partners. [23:41] Stylistically Mark leans toward modern-contemporary and regardless of style, all of the gowns have taste. [29:06] When a bride comes into a bridal salon, you must listen to them. You have to lead them through their process without imposing your own beliefs on them. [33:34] Mark dives into the evolution of the color and accessories that have moved wedding dresses away from ivory and white. [35:46] Couture means that it's being produced specifically for you with your measurements. [37:00] Mark shares information about his new line, Mark Ingram by Valentini. [39:01] Learn what a trunk show is and how you should prepare for one. [42:43] Mark chats about his extensive travel history and how that has filtered into his business when dealing with international markets and designers. [46:57] Growing up in a family that valued inclusion and diversity made a huge impact on Mark's adult life. [51:05] Mark gives tips and tricks for how best to talk to brides about their dress. [52:46] Hear how Mark defines success at this point in his life. LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook @theweddingbiz Mark Ingram Atelier Mark Ingram Atelier Mark Ingram Atelier on Instagram Mark Ingram Atelier on Facebook Mark Ingram Atelier on Twitter Mark Ingram for Valentini on Instagram Mark Ingram Official on Instagram Mentioned By Mark Register for the Mark Ingram Atelier newsletter at, http://markingramatelier.com. Book an appointment online at, http://markingramatelier.com/appointments/make-an-appointment/ Amsale Mentioned during the intreview: Sylvia Weinstock & Her Interview On The Wedding Biz: Sylvia Weinstock Sylvia Weinstock: The Queen of Cakes

In this episode of The Next Level, Andy Kushner and guest co-host, Rachel Birthistle, discuss last week's interview with Kiana Underwood. Rachel is the CEO and owner of The Lake Como Wedding Planner and happens to be in Italy overlooking beautiful Lake Como during this interview. Welcome to another episode of The Next Level. Today, Andy is joined by co-host Rachel Birthistle to discuss his amazing interview with Kiana Underwood of Tulipina. Kiana is a true artist and couture floral designer for luxury weddings and events. Rachel is the perfect guest for this episode because she has worked with Kiana and loves her creativity. We have a great interview in which we discuss parallels in our own lives with Kiana's and the need for pushing past the fear and letting true artistry shine. We also discuss clients, pricing, and what it really means to be a couture floral designer. Show Highlights: [02:48] Rachel says that Kiana is quite remarkable to see at work and the fear element isn't visible at all. [05:04] Rachel shares how Kiana's story resonated with her because of Rachel's move to Italy from Irelan. [07:21] Andy and Rachel discuss the motivational factor of art and not seeing it as risk, and instead, just doing it. [08:18] Rachel thinks it's so refreshing to see color in weddings the way that Kiana is doing it. [09:37] Andy loves how Kiana talks about pricing, and how she is charging for the artistry, and her customers are people who are willing to pay for couture floral design. [10:31] Rachel and Andy talk about how it's important to educate clients about value and what they are actually buying. [11:17] Rachel loves how Kiana's favorite clients are the ones who appreciate her work and not just her brand. Calling Kiana a couture floral designer sums it up perfectly. [12:00] Wedding planners' need to persuade people about the value of great artists and vendors (Andy likes to refer to them as "creative partners").. It only enhances the event. [13:32] Having Kiana do the floral design for an event gives Rachel peace of mind about the final outcome. Her artistry elevates everything to another level. LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook Tulipina Kiana Underwood Tulipina Tulipina on Pinterest Tulipina Facebook Page Tulipina on Instagram Workshops and Webinars Tulipina Workshops Color Me Floral Tulipina Prints Tulipina Blog This Week's Guest Co-Host Rachel Birthistle The Lake Como Wedding Planner The Lake Como Wedding Planner on Instagram LINKS & RESOURCES: Kiana Underwood/tulipina: Setting Fear Aside to Embrace Ambition and Find That Spark of Creative Genius SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com

Floral artist Kiana Underwood is the celebrated owner of Tulipina an internationally renowned floral design studio that creates bespoke experiences for luxury weddings throughout the world. She has been named one of the top wedding floral designers in the US and is the most followed floral designer on Instagram. She is the author of Color Me Floral and the host of sold-out international workshops. She has also been featured in many magazines, and her work is always in demand. Kiana and I talk about the importance of bravery and pushing past fear to create what you desire. Her life and her work is an example of how she has pushed passed this fear to create the art and life that she wants. She shares her story of moving to the US and how freeing her new school experience was. We get to learn how flowers were always part of her life and culture, but it took bravery, tenacity, and out-of-the box thinking to make floral art her business and life's work. Show Highlights: [00:23] Andy discovers that Kiana and her husband Nate recently moved to a small farm in the Hudson Valley area. [01:23] Kiana explains how the beauty of nature makes up for being so far away from the city. [01:40] Kiana shares how her grandfather had a beautiful garden, and her mother always had fresh cut flowers in the house. [04:01] She was searching for something, and her husband suggested that flower arranging could be a business and an outlet for her. [05:48] Kiana shares some personal history about how she left Iran in the 1990s and came to the US when she was a sophomore in high school. [06:50] Her school experience in the US was amazing. She was struggling in Iran, but when she came here she realized that teachers cared about her, and it helped her flourish. [08:29] She loved experiencing cultural diversity and being accepted which gave her strength and self-confidence. [09:33] There are so many amazing florists in San Francisco and Kiana was somewhat new to the industry. It was a little bit scary. [12:20] Kiana shares how important it is to push past the fear and take a chance. Whether it's coming to the US, moving across the country to a farm, or starting a fledgling floral arrangement business. [12:56] Challenge number one was navigating the San Francisco flower markets. It took a while for Kiana to be known before people were helpful. [14:08] It took two or three years of putting her work with Tulipina on Instagram and the Internet before her work started getting the respect it deserved. [15:32] During these experimental years, she had to learn the names of the flowers as she was exploring and finding her own style. [16:14] She also got the cold shoulder from the industry once she started being well-known on social media. [16:53] Each week, she would go to the flower market and explore and see what she could create, because that is what gave her happiness. [17:25] Kiana would make arrangements and put them online and interest slowly began to grow. [18:29] Kiana used amazing photography to promote herself for free on Instagram. [19:23] She also made daring design decisions with color and flower types. [21:19] Kiana creates what looks good, she thinks of her work as a painting. [22:35] She is moved by music in a way that could make her cry. This drives her creativity. [24:24] She brings art to events. She doesn't want to be a mass production florist. [25:03] Because the art is so individual she only takes on a limited number of weddings a year. [25:37] Kiana shares her process. [26:44] Kiana shares the story of one of her favorite brides who also loved color, had a budget and was willing to step outside of the box and do something special. [28:48] Kiana shares one of the craziest wedding experiences she had where there was a generational design clash between the bride and the mother of the bride. [34:43] Kiana wants to conduct two or three amazing workshops a year. Her first one this year was in Rome, and it sold out. She wants to mostly concentrate on her destination weddings. [36:29] Kiana shares another experience where she pushed past her fear and had her first international workshop in Russia. [40:19] Kiana's husband has started working with the business full-time which has really helped balance business and family time. [42:26] Currently they are into their five-year plan of building out their property in New York. Kiana is also going to continue to work on amazing events. This episode is sponsored by Kushner Entertainment www.kushnerentertainment.com. LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook Tulipina Kiana Underwood Tulipina Tulipina on Pinterest Tulipina Facebook Page Tulipina on Instagram Workshops and Webinars Tulipina Workshops Color Me Floral Tulipina Prints Tulipina Blog

In this episode of The Next Level, Andy Kushner and guest co-host, Jennifer Stein, discuss key topics from last week's interview with Meghan Ely. Jennifer is the Owner, Publisher, and Editor in Chief of Destination I Do Magazine. Welcome to another episode of The Next Level, in which I have a guest co-host, and the two of us talk about my recent interview of the week. This week we discuss how Meghan Ely was able to combine her love of marketing, PR, and wedding planning to carve a unique niche in the lux wedding industry. Another important topic that Meghan has a great handle on is the evolution of the industry. Jennifer and I discuss how important it is to stay relevant and not be dependent on other outlets for PR, marketing, or other revenue-generating activities. We also talk about outside the box thinking, pitching, and so much more. Show Highlights: [02:32] We kick off the show with Jennifer sharing a little bit about her magical trip to Sorrento, Italy. [03:36] We discuss how Meghan talked about staying relevant in the current PR landscape. [04:07] Social media has really changed the landscape of media, and Jennifer is impressed with the way that Meghan stays ahead of trends and changes. [05:20] We talk about the importance of staying relevant and how it is dangerous to be dependent on one outlet with your marketing. [06:07] Diversifying is so important. We need to focus on the space that we own not the space we rent. [07:08] We can use social media to build our brands, though be sure to diversify. [08:33] A clever trick to make sure you are relevant is just to Google wedding and see what is current. [09:31] You can also become a thought leader by talking about what others aren't. [10:15] Jennifer shares awesome trends that could be brought back and used to refresh the industry. [11:09] Andy and Jennifer talk about the importance of trusting your instincts and being original. [13:07] We talk about a wonderful platform with a growth trajectory. Podcasting! [14:41] Another service that Meghan offers is to help people become podcast guests. [15:24] Jennifer shares tips on how to pitch to her magazine. Outside of the box thinking can be an article. LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook OFD Consulting...Wedding PR Services: www.ofdconsulting.com Wedding PR membership: www.ofdcollective.com Wedding Industry Speakers: www.weddingindustryspeakers.com Social OFD Consulting LLC Facebook Page OFD Consulting on Instagram Videos Wedding PR firm OFD Consulting- Meet Us! Own It! Crafting Your Personal Brand This Week's Guest Co-Host Jennifer Stein: Editor-in-chief, Destination I Do Magazine THE NEXT LEVEL: Jennifer Stein: Editor In Chief Destination I Do Magazine Jennifer Stein Destination I Do Magazine Destination I Do Blog @DestinationIDo on Twitter Destination I Do Magazine on Pinterest Destination I Do on Instagram Jennifer Stein on LinkedIn LINKS & RESOURCES: Grand Hotel Excelsior Vittoria Style Me Pretty Abby + Tait Larson: Saving Style Me Pretty Brides SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com

PR is actually a big part of lux weddings. Getting the word out in a positive light can build an exciting event that everyone wants to attend or at least hear about. Meghan Ely is a creative with marketing, PR, and wedding planning education and experience under her belt. In this podcast, she shares how she had an epiphany to niche down her business and combine the things she loved an knew. She learned early on how to hone in on the right questions to find out what a client really wants their wedding to be like. She also makes extensive work of technology and writing to make sure the best-planned event is also one of the best-known events. Meghan shares her origin story and answers question all about PR, wedding planning, and how she was able to pull it all off. Along with tips for others trying to up their marketing, PR, or speaking game. Show Highlights: [00:37] Megan has always considered herself a pre-serial podcaster for years. [00:53] She actually received clients from people talking about the importance of PR on the Wedding Biz Podcast. [01:20] Meghan is now killing it with a Niche Wedding PR and Marketing Agency. [01:55] She was inspired by her son's career day where she had to describe her business and began to gain clarity about what she does and wants to do. [03:21] Early on, when she was a kid, Megan was interested in writing and creating magazines about celebrities. [04:05] She even tried to get a journalism internship, but her interests really revolved around PR. [04:49] She had a career epiphany while driving on her way to the store and thinking about the movie The Wedding Singer. [06:06] She was equally interested in the wedding planner and the PR side, but it took her a few more years to put it all together. [06:37] She earned a PR degree, but kept getting pulled back to the wedding industry. She decided to try everything and worked with AmeriCorps for inner-city schools. [07:30] She decided to work at Maymont Park, and she did 4 weddings on weekends and 8 birthdays. [09:18] All of this hands-on experience and education was not put to waste as Meghan moved forward with her career. [10:20] She learned how to ask pertinent questions when interviewing potential clients. Having an extensive background allows her to pull more information out. [12:48] Meghan shares how she shares the emotional aspect of starting OFD Consulting. Hint -- it revolves around health and changing her life. This was also a lesson in how plans change and evolve. [18:16] Meghan shares how it was a leap of faith with only $600. She built a website and decided to niche down and combine her love of the wedding industry and PR. She was also very close to her first client. Guess who it was? [20:35] Learn how a big light bulb went off when Meghan learned about opportunities and partnering with other vendors and resources. [23:09] Meghan and her team are constantly asking what PR means and trying to get the message out. They are focusing on staying relevant to get published in today's market. [25:35] Keep your eye on pop culture. Whenever anything happens these can be opportunities to reach out and create an article or post. [26:39] You can use resources like Redditt and Search Engines to keep up with trends and the latest happenings. Consistently is also key. [28:40] Meghan gives tips and tricks about how to find and pitch exciting new and relevant content. [30:32] Meghan shares tips about introducing yourself but not making it about yourself or too overwhelming. [33:48] The best way to get the word out to your industry peers, starts in your own channels like your blog. You can also pitch to blogs that have sponsored posts and advertising. Speaking is also a great way to share your expertise. [39:00] Meghan shares tips and questions to decide if you are a good fit to be a speaker. [44:05] Meghan shares networking tips for becoming a thought leader. This episode is sponsored by Kushner Entertainment www.kushnerentertainment.com. LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook Colin Cowie & His Interview On The Wedding Biz: Colin Cowie Lifestyle Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences Mentioned During Interview: Style Me Pretty Living Abby + Tait Larson: Saving Style Me Pretty Shawna Gohel: Maharani Weddings Never Eat Alone AmeriCorps Maymont Park Facebook Live Speaker Programs OFD Consulting and Wedding Industry Speakers: Wedding PR Services: www.ofdconsulting.com Wedding PR membership: www.ofdcollective.com Wedding Industry Speakers: www.weddingindustryspeakers.com Social OFD Consulting LLC Facebook Page OFD Consulting on Instagram Videos Wedding PR firm OFD Consulting- Meet Us! Own It! Crafting Your Personal Brand

In this episode of The Next Level, Andy Kushner and guest co-host, Zachary Oxman, discuss key topics from last week's interview with Ray Thompson. Zack is a true artist and creative who has quite a story as a sculptor and how his work ties in to what Ray does. Welcome to another episode of The Next Level, in which I have a guest co-host, and the two of us talk about my recent interview of the week. This week we discuss lighting pioneer, Ray Thompson who is an icon in the event and lux wedding industry. As an artist and creative, Ray has a lot to add to how powerful of an impact lighting can make. This is a fun episode to talk about because Ray is the founder of Images by Lighting and a true innovator in the field of lighting design. His award-winning team create emotional environments for events including lux weddings, major film events, and lighting designs for superstar musical artists. Show Highlights: [02:49] Zack finds it fascinating that Ray creates works of art through the manipulation of light. [03:16] Zack realizes how important it is to display his work under the right light and the right setting. It completely changes everything, [04:06] Ray does a lot of jobs for Colin Cowie where he first does a walk through and then goes home and imagines it in his mind. [04:51] Anything we see is the effect of light that gives us our perception of that experience. It's an incredibly powerful tool for an artist and planner/designer to use. [05:15] Ray uses light as a pointer to create emotional artwork. [05:36] His is the choreography of emotion. He uses color to elicits emotions from the clients. [06:35] Artists have to distill down the story they are sharing to apply their light with it. [07:51] Finding a collaborative way to bring the people along on the journey is like being a conductor. [09:27] Ray shares his favorite design advice which is being involved with the event producer as early as possible. [12:54] We look at what's to be done and maximizing on a budget, creating quality with what you have to work with. [13:36] If you don't pay yourself enough to be in business then you won't be in business very long. [13:57] The importance of talking about every aspect of production, before getting to the locations to start working, is part of loving and embracing the business aspect. [15:48] Andy brings up a book, Rocket Fuel, which discusses how the "visionary" is the creative who comes up with the ideas. It's the "integrator's" responsibility to execute. [16:54] Ray's team also has post meetings to discuss anything that went right or wrong during the production experience and to discuss if there can be more efficient solutions. LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook Images By Lighting Images by Lighting Images by Lighting on Instagram Images by Lighting on Facebook @images_lighting on Twitter This Week's Guest Co-Host Zac Oxman Zachary Oxman on Instagram Zachary Oxman Facebook Page Last Week's Guest Co-Host THE NEXT LEVEL: ANDREA EPPOLITO: Celebrating the Greatest Luxury of All LINKS & RESOURCES: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business Brett Culp Interview on The Wedding Biz BRETT CULP: OBSTACLE OR OPPORTUNITY Colin Cowie's Interview On The Wedding Biz: Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences David Beahm's Interview On The Wedding Biz: David Beahm: Risk & Synchronicity SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com

Lighting designer and owner of Images by Lighting Ray Thompson is here today to talk about storytelling with lighting for events and designing lighting for lux weddings. He has over 30 years of experience and an amazing passion for creative design. He also pioneered the modern event lighting industry. His company has created the lighting for events at major corporations like Adobe, Taco Bell, Gillette, NFL Super Bowl and many more. He has also been involved in premieres and events for major movies and entertainers like HBO, DreamWorks Pictures, Disney/Buena Vista, Elton John and more. In this episode, Ray shares how he got started and was able to transition his passion into a career and an award-winning company. He also talks about the evolution of lighting, changes in technology, tools smaller designers can use to create amazing lighting, how he finds inspiration and more. Show Highlights: [00:15] Ray Thompson is one of the true icons in the industry for what he does with lighting design. [00:34] Lighting is critical to telling a story no matter what you're doing. [00:49] Many years ago, Ray began lecturing and educating people about lighting and what can be done with lighting and where events were going. [01:28] When Ray was a kid, he was always good with science and math. His dad owned a vending machine company, and Ray had access to the broken machines, so he would create lighting installations in his bedroom. [01:59] He would even sequence lights to music. He wasn't sure how to make a career out of this, so he went into electrical engineering. [02:55] He moved to LA and was an electrical engineer for Hughes Aircraft. [03:11] While working at Hughes Aircraft, Ray had created some lighting sculptures in his apartment, which a well-known event professional saw and he tells the story of how that led to building a clientele. [04:01] Ray shares how one of his first big breaks came from Allan Carr. [05:26] Once props and scenery became decorations for parties, lighting also became a natural element. [06:19] Lighting is a dance from the moment you enter an event. Light creates an experience and storyline through color, texture, and intensity. [07:47] Ray is very spiritual. He loves color and the study of chakra and color on your being. [11:36] Ray directs the events, and lights can be used to create total theater for events. [14:33] We discuss Ray's concept of the relation between lighting and "the choreography of emotion." [16:31] Ray likes to be involved early on in the design process and discusses why. [16:56] We learn the behind the scenes process behind a project from proposal to end design. [22:41] Messaging for brands like Tesla involves a unique lighting design approach for a product reveal. [23:38] Ray tells the story behind designing the lighting for the wedding for a king in Dubai. [27:09] We get to hear about lighting projects such as the Governor's Ball for the Emmys, the Oscars Green Room, the Super Bowl, and studio and movie premieres. [31:00] He has worked with very high-end entertainers from Elton John to Katy Perry. [32:19] Ray shares his secrets for production efficiency and profitability that he's learned over the years. [35:11] Ray shares how lighting technology has evolved since he began in the industry. [38:49] LED screens will get cheaper and cheaper for video walls. [39:24] Ray reveals the best way for industry professionals to work with lighting designers. [40:22] Battery packed pin spots and battery packed uplights are great cost-effective and simple ways for planners and designers to notch things up a level. [41:07] Going to concerts is inspiration and relaxation for Ray. He also gets inspired by the very creative producers that he works with. [42:42] Andy thought the video screens and the lighting at the Ed Sheeran concert were amazing. [43:42] Ray loves what he does. This video needs to be added to the notes. https://www.dropbox.com/sh/l8xwuqffuii8i16/AADzB_5lPGC7YZB9zQe2nW5la/ray%20movie%201.MOV?dl=0 This episode is sponsored by Kushner Entertainment www.kushnerentertainment.com. LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook Images By Lighting Images by Lighting Images by Lighting on Instagram Images by Lighting on Facebook @images_lighting on Twitter Mentioned By Ray Freedom Par by Chauvet FUEL Lighting Systems Alan Carr Colin Cowie & His Interview On The Wedding Biz: Colin Cowie Lifestyle Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences David Beahm & His Interview On The Wedding Biz: David Beahm David Beahm: Risk & Synchronicity

In this episode of The Next Level, Andy Kushner and guest co-host, Bill Bowen, discuss key topics from last week's interview with Andrea Eppolito. Andrea is an experienced and enthusiastic event planner, who brings a profound perspective of celebration and love to every event. Andy and Bill take Andrea's vision and turn it into tangible and attainable tactics for you to incorporate into your own life and business. Join Andy and Bill in this episode of The Next Level as they explore Andrea's radiant ideas and find new ways for you to bring celebration into your own life. Show Highlights: Finding significance in events and moments Celebrating relationships and creating something magical that couples will cherish The importance of establishing relationships with clients and understanding who they are Evaluating whether or not you connect with the client The therapy aspect of being in the event industry Having emotional intelligence and relieving clients fears The disconnect and misunderstandings technology can instigate Approaching clients as if you're already friends Finding reasons to celebrate and creating warm moments LINKS: GUEST, ANDREA EPPOLITO, LINKS Wedding Website: www.andreaeppolitoevents.com Educational & Pro Connections Website: www.andreaeppolito.com Facebook: www.facebook.com/andreaeppolito Instagram: www.instagram.com/andreaeppolito Pinterest: www.pinterest.com/andreaeppolito Podcast: https://anchor.fm/andrea-eppolito ANDREA EPPOLITO VIDEOS https://www.youtube.com/watch?v=thty3fqjNwQ&t=17s https://www.youtube.com/watch?v=5hcSRoLPz9M&t=3s GUEST CO-HOST'S, BILL BOWEN, LINKS Bill's interview on The Wedding Biz, 2/25/19 Website Instagram Facebook YouTube SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com

In today's episode, guest Andrea Eppolito, founder of Andrea Eppolito Events, shares her journey of becoming an event planner, how she establishes relationships with her clients and the magic of creating a unique and personal experience for couples. Andrea is all about bringing dreams to life and celebrating the miracle of love. To learn more about Andrea and her approach to life and planning, join Andy Kushner in this interview. Show Highlights: How Andrea got into event planning Making the most out of good experiences The miracle of finding your passion and what fulfills you Celebrating relationships and establishing friendships with clients Uncovering who people are and incorporating it into their wedding Creating casual settings to uncover who people truly are Building an environment to create a unique experience Anticipating unforeseen challenges and solving them with ease The importance of having emotional intelligence and the ability to connect with people Adapting with technology and learning to use it effectively Making choices that prioritize what's important in your life Creating the reality that you want LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook GUEST, ANDREA EPPOLITO, LINKS Wedding Website: www.andreaeppolitoevents.com Educational & Pro Connections Website: www.andreaeppolito.com Facebook: www.facebook.com/andreaeppolito Instagram: www.instagram.com/andreaeppolito Pinterest: www.pinterest.com/andreaeppolito Podcast: https://anchor.fm/andrea-eppolito VIDEOS https://www.youtube.com/watch?v=thty3fqjNwQ&t=17s https://www.youtube.com/watch?v=5hcSRoLPz9M&t=3s https://www.youtube.com/watch?v=oxFXe4YXKFE&t=1s SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com

Carl Ray, celebrity makeup artist and beauty expert, has mastered the art of highlighting the inner beauty of each individual client. And, in the service industry, how you make people feel is the most important part of the job. Today, Andy Kushner and Julie Sabatino of The Stylish Bride dissect Carl's recent interview into tangible ideas and tips to help you apply them to your business. To learn more about how to empower your clients, create a sense of comfort in vulnerability for others, and how to manifest authenticity, tune into this episode of The Next Level. Show Highlights: Empowering clients and bringing out their inner beauty Creating a personal connection with clients Making clients feel comfortable in their vulnerability Being authentic and open with personal insecurities Highlighting unique characteristics about each individual Finding a way to push clients out of their comfort zone while still respecting their boundaries Creating opportunity for yourself CARL RAY LINKS Website: carlraymakeupartist.com Social Media: @carlraymua CO-HOST'S, JULIE SABATINO OF THE STYLISH BRIDE, LINKS Julie's Interview on The Wedding Biz 8/13/18 Website: https://thestylishbride.com Social Media: @thestylishbride THE WEDDING BIZ LINKS The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com

According to celebrity makeup artist, Carl Ray, makeup is a reflection of inner beauty and Carl is an expert on helping individuals express this. He is an esteemed professional with years of experience working with numerous individuals and high-profile clients. From weddings, celebrities, to traveling with Michelle Obama, Carl has seen it all. In this episode, Carl shares his experience and tips he's learned throughout his career that you can apply to your own daily routine. To learn more about Carl and how he's established himself as a makeup artist, tune into this episode of The Wedding Biz. Show Highlights: Bringing out people's inner beauty by getting to know them What influenced Carl to become a makeup artist and how he got his big break How Carl got the position to work with Michelle Obama The pressure that comes from working with celebrities and fashion icons Honoring the culture and paying homage with the makeup choices in different places Conflicts that can occur when working with a team Creating a timeless look and being age appropriate How social media impacts Carl's business Tips for applying your own makeup How to distinguish between a good and a great makeup artist Factors that determine what makeup lines to use on different people Carl's career goals for the future Recommendations for getting a great headshot Long term skin care advice to look great Skin care habits men should adopt WEDDING BIZ LINKS The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook CARL RAY LINKS Website: carlraymakeupartist.com Social Media: @carlraymua Spotlight on Carl Ray: http://www.onmakeupmagazine.com/archive-spotlight-carl-ray-makeup-artist-michelle-obama/ Bridal Beauty Tips From Carl Ray: https://www.harpersbazaar.com/wedding/bridal-beauty/a20735/bridal-beauty-carl-ray-interview/ SPONSOR LINKS Kushner Entertainment www.kushnerentertainment.com

The backbone of any successful business starts with the quality of your connections. There are many ways to establish long-lasting and mutually beneficial relationships, which Debbie Geller of Geller Events shares in this week's episode. Today, Andy Kushner and Guest Co-Host Sean Low, of The Business Of Being Creative, dissect these tips in order to help you break them down into smaller and conquerable steps to apply to your own business. To learn more about how you can set yourself up to have the business you've always dreamed join Andy and Sean in this episode of The Next Level. Show Highlights: Defining your intentions and facilitating a lasting relationship with clients Maintaining the trust necessary to prove that you won't put your clients at risk Being committed to clients and establishing a mutual understanding of your value Dictating how to charge and charging your worth Investing in what you believe in Tapping into where people feel most comfortable and being themselves Debbie Geller's Links: Website: https://www.gellerevents.com Instagram: @gellerevents Facebook: Guest Co-Host, Sean Low Links: Website www.thebusinessofbeingcreative.com and www.thebbccollective.com. Instagram Facebook Sean's Facebook Twitter @seanlow The BBC Collective on Facebook THE WEDDING BIZ LINKS The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Orchestrating an event that leaves a lasting imprint on the guests and hosts is no small feat. There are a plethora of factors that combine to create a high-end and luxurious experience, and that is a skill that can take years to perfect. Today's guest, Debbie Geller of Geller Events, is an experienced event planner who designs stunning and intricate events for high net worth families and more. Debbie shares her tactics to establish and maintain legacy clients and her experiences with managing large-scale events. She also talks extensively about her pricing philosophy. To hear more about Geller Events join Andy Kushner in this episode of The Wedding Biz. Show Highlights: Events that were challenging and pushed Debbie to the next level Having staff that makes clients feel comfortable without being too informal Establishing long-term relationships with clients Being clear and specific about your limitations Creating a unique and lasting experience for guests Embracing obstacles and turning them into memorable moments Having a positive attitude and staying calm in the face of difficult challenges Coming up with a solution before presenting a problem Taking advantage of technology and using it for efficiency Dealing with international versus domestic events Giving up perfection to create an enjoyable experience Asking in-depth questions and walking through the checklist Finding international teams The philosophy behind pricing and charging your worth Managing a remote staff and compensating comfortably The Wedding Biz Links: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook Debbie Geller's Links: Website: https://www.gellerevents.com Instagram: @gellerevents Facebook: Debbie's Part 1 Interview on The Wedding Biz on 1/22/18: https://theweddingbiz.com/debbie-geller-creating-legacy-clients/ SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

On today's episode of The Next Level, Guest Co-Host Shannon Leahy, of Shannon Leahy Events, joins Andy Kushner in reflecting on last week's interview with Liese Gardner. Liese is a blogger, branding and marketing strategist, and influential event industry leader. This episode is full of key tips you can apply to growing your own business. To hear more from this week's episode translated into tangible tactics join Andy and Shannon on this episode of The Next Level. Show Highlights: Using marketing to make a human connection Becoming our own publishers and media outlets Applying your creativity to media Creating a content calendar Using your voice authentically Marketing to your target audience Getting specific in identifying your market LIESE GARDNER'S LINKS Website Instagram @liesegardner Facebook Twitter GUEST CO-HOST, SHANNON LEAHY'S LINKS Website Instagram @shannonleahyevents Facebook @Shannon-Leahy-Events THE WEDDING BIZ LINKS The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

One of the most fundamental components of any business is marketing and communication. The art of learning how to create an effective marketing strategy is crucial. In this episode of The Wedding Biz, Andy Kushner interviews communications specialist, Liese Gardner, and unravels some of the industry secrets to mastering your marketing and expressing your brand. To hear more about creating a sustainable and well-curated business, join Andy and Liese in this episode of The Wedding Biz. Show Highlights: The fundamentals of marketing What makes PR relative to marketing today What drew Liese to the event industry The foundation of starting a business Using Instagram effectively Figuring out categories to focus on for your business How to use Facebook for business Creating a group and targeting your tribe The process of brand therapy Being intentional about how you use your voice Using email as a marketing strategy Re-engineering what you want the future to look like and setting goals The negative impacts of brands overcompensating for loyalty What people should look for to find the right marketing strategist for them Resources: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook LIESE GARDNER LINKS Website Instagram @liesegardner Facebook Twitter SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Today Andy Kushner and guest co-host, Harmony Walton, host of The Bridal Bar, discuss Andy's interview with Jennifer Stein. Jennifer is the founder of Destination I Do Magazine and an experienced consultant with knowledgeable insight on business and the wedding industry. Andy and Harmony further discuss taking a leap of faith, keeping up with change, and how to determine a worthwhile business investment. If you're interested in tangible advice and tips to apply to your business, tune into this episode of The Next Level. Show Highlights: Taking a leap and transitioning into having your own business Being resilient and providing excellent service by adding value Looking past fear and rejection Keeping up with change to stay relevant Going through seasons of preventative maintenance and trying to keep up Finding passionate people to hold the positions you're not passionate about Hiring freelancers for collaboration Determining if placing an ad is worth the investment Asking to see the stats and demographics of the advertising outlet. Understanding what's right for you and your target audience Not putting all your eggs in one basket and experimenting with different advertising outlets JENNIFER STEIN, DESTINATION I DO MAGAZINE LINKS Website Facebook: DestinationIdomag IG, Twitter, Pinterest: @DestinationIDo GUEST CO-HOST, HARMONY WALTON, LINKS Bridal Bar Website Harmony Walton Website Jet Fete Blog Harmony's Interview on The Wedding Biz THE WEDDING BIZ LINKS The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

The only thing more magical than a destination wedding is putting it in print to share with the world. Today Jennifer Stein, Editor-In-Chief, Co-Founder, and publisher of Destination I Do Magazine, shares where she got her inspiration to begin her journey as a destination wedding specialist. Jennifer has insightful tips for anyone wanting to plan their own destination wedding or get involved in the industry. To hear more about Jennifer's exciting travels, advice for starting up a business, and broadening horizons in all aspects of life, join Andy Kushner in this episode of The Wedding Biz. Show Highlights: The importance of being raised without boundaries as a female entrepreneur The transformative moment when Jennifer realized what she wanted to do Taking a leap and going full force Financial misconceptions of running a print business Learning from our mistakes and embracing obstacles Having faith in yourself and your product Tips for couples paying for a destination wedding Tips for someone who wants to get involved in the destination wedding industry Becoming educated on destinations and documenting your trips Venturing out and expanding to other countries with resources Determining if an advertising opportunity is worth the investment Why print isn't dead VIDEOS https://www.youtube.com/watch?v=s9aDGvmcayg, https://www.youtube.com/watch?v=Va2nFHxubDY&t=2s, https://www.youtube.com/watch?v=E0GyQ5XWJVE The Wedding Biz Links The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook JENNIFER STEIN, DESTINATION I DO MAGAZINE LINKS https://destinationido.com/ https://destinationido.com/blog IG, Twitter, Pinterest: @DestinationIDo Facebook: DestinationIdomag SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Join Andy Kushner and guest co-host, Jennifer Stein, Editor-In-Chief of Destination I Do Magazine, in today's episode of The Next Level! Today Andy and Jennifer discuss key topics from last week's interview of event planner and designer, Rishi Patel, CEO of HMR Designs. Jennifer Stein is also the Co-Founder of Destination I Do Magazine, the premier magazine for Destination Weddings. It was Jennifer's own desire to have a destination wedding that led her to the destination wedding industry! From the luxury of service, establishing client relationships, and focusing on the present, this episode provides tangible advice to reflect on and implement in your own business. To hear more about Rishi's interview tune into this episode of The Next Level. Show Highlights: Getting out of your own space and traveling Soul searching and finding inspiration The luxury of service Establishing a relationship and making clients feel heard Making the process enjoyable and personalizing the experience Finding clients who are the right fit Focusing on the moment and creating a connection RISHI'S LINKS HMR DESIGN LINKS Website: hmrdesigns.com Instagram: @hmrdesigns Rishi's Instagram: @rishithedesigner Facebook: @hmrdesignschicago Twitter: @HMR_Designs JENNIFER'S LINKS https://destinationido.com/ https://destinationido.com/blog IG, Twitter, Pinterest: @DestinationIDo Facebook: DestinationIdomag THE WEDDING BIZ LINKS The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

"Luxury does not come without service. Service is luxury." Today, CEO of HMR Designs, Rishi Patel, talks about how service and luxury work cohesively to create astonishing events and a mutually fulfilling experience for the client and their designers. In this episode, Andy and Rishi focus on establishing connections, finding your position in life and in your career, and how to showcase your work. Join this week's lighthearted and educational conversation on The Wedding Biz for tips on how you can catapult your career. Show Highlights: What makes service a luxury Making the process a fulfilling and luxurious experience What manifested and directed Rishi to find his passion Finding yourself and being revitalized by traveling The eye-opening experiences and inspiration that accompanies traveling How networking can direct and impact the course of your career Using social media to grow and benefit your business Showcasing and marketing your work with social media Creating an environment that evokes gratification The art and benefit of using unconventional material What the general process of creating an event looks like The challenges of narrowing down taste Manifesting clients' specific ideas to fulfill their vision Telling a story with every event How Rishi fast-tracked his position in the company The importance of having clear responsibilities in a company Understanding the components and logistics that go behind managing a business The importance of only committing to work that brings you fulfillment Setting boundaries between work and personal life Biggest changes within the event industry over recent years How social media has brought more transparency and exposure to the event industry Staying fresh and interesting Experiences that keep Rishi grounded in his work Following your heart and finding a way to make a living doing what you love HMR DESIGN LINKS Website: hmrdesigns.com Instagram: @hmrdesigns Rishi's Instagram: @rishithedesigner Facebook: @hmrdesignschicago Twitter: @HMR_Designs THE WEDDING BIZ LINKS The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Welcome to another episode of The Next Level! This week Andy Kushner brings on another industry icon, Sean Low of The Business Of Being Creative, to discuss highlights from last week's interview with Andre Wells. Andre is a high-end event planner and designer who incorporates his elegance and love for fashion into every event. Andy and Sean tackle topics such as how to break into the industry, how to project professionalism and individualism, and carrying the confidence that attracts clients. To hear more about how you can apply these simple but impactful strategies to your own business tune into this episode of The Next Level! Show Highlights: Breaking into the industry, for education and networking opportunity, by volunteering for what can later become creative partners Finding ways to educate yourself further Having a hunger to learn and improve Being fashion forward and having a signature style Carrying confidence that projects your brand Using fashion to project an image The implications of being a minority in the industry Having a level of professionalism despite combating biases Letting who you are speak for itself The Wedding Biz Links The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook Andre Wells Links Events By Andre Wells Website Instagram: @eventsandrewells Facebook: @eventsbyandrewells Guest Co-Host, Sean Low, Links Website www.thebusinessofbeingcreative.com and www.thebbccollective.com. Instagram @SeanLow1 Sean's Facebook Twitter @seanlow The BBC Collective on Facebook SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Sometimes we have to go through a preparation period before we're able to tackle our dreams head on. Today Andre Wells, event planner, designer, and fashion enthusiast, shares his own personal growth process and how it led him to create his own flourishing business. Andre also talks about the positive impact he's seen in his career through pursuing a clear vision and putting forth the hard work necessary to propel you into the right place at the right time. Tune into this episode of The Wedding Biz with your host, Andy Kushner to hear more about manifesting your dreams and building a reputable brand, in a seemingly limited industry. Show Highlights: What sparked Andre's passion for his current career Building your brand to manifest your dreams The power of having a clear vision The importance of having freedom of creativity Getting the experience necessary to prepare you to reach your goals Having a signature aesthetic to translate your image Making a thoughtful experience feel subtle and not overdone Finding a team that you can trust to execute your vision How to find the right creative partners Making creativity and business coincide The added value of intangible elements Feeling confident in what you bring to the table Being able to say no when people aren't a right fit for you Being a minority in the event industry Letting your work speak for itself Adapting to changes as time progresses Expanding into different markets Targeting your direct market Stepping outside of the market and working geographically Growing organically into different markets The Wedding Biz Links The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook Andre Wells Links Events By Andre Wells Website Instagram: @eventsandrewells Facebook: @eventsbyandrewells SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Today, Andy and guest host, Julie Sabatino of The Stylish Bride, discuss highlights from this week's interview with Laurie Arons. Laurie is a talented, luxury event and wedding planner who previously shared many generous and thoughtful tips on how to build relationships, a social media platform, and your business. This episode breaks down and evaluates those tactics in a way that will help you implement them into your own business. Join Andy Kushner and Julie Sabatino on this episode of The Next Level. Show Highlights: Creating a brand image that reflects who you are The impact of having a memorable follow-up Being thoughtful about how you execute persistence Responding to people with a sense of urgency Paying it forward and building good relationships Building a loyal following with curated images How to present the real and polished elements of your business Being generous with giving credit to others Bringing authenticity to your work The importance of time management The Wedding Biz Links The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook Laurie Arons Links Website Instagram: @lauriearons Facebook: @lauriearonsspecialevents Masterclass Julie Sabatino's Links: Website Instagram @thestylishbride Facebook @thestylishbride Julie's interview on The Wedding Biz SPONSOR LINKS: OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

We've all been told to "fake it till we make it," but sometimes honesty and tenacity are all it really takes to succeed. Today's guest, Laurie Arons, is a luxury event planner who has been named one of the top planners in the industry by esteemed magazines such as Vogue, Harper Bazaar and Martha Stewart Weddings. Based in San Francisco, Laurie's business caters to high-end and extravagant occasions all around the world. Not only does Laurie offer her impeccable taste and eye for style, but she doesn't hesitate to lend her expertise, her kindness, and her time to others. To hear more about Laurie's story, technique, and passion for the event industry, tune into this episode of The Wedding Biz with your host, Andy Kushner. Show Highlights: Getting out fear and replacing it with creativity How childhood influenced Laurie's love for planning The influence of having entrepreneurial parents Appreciating the finer things in life Facets of Laurie's life that shaped her into the person she is today What directed Laurie to event planning How being laid off changed Laurie's life for the better Targeting the clientele necessary to reach your goals Reaching out to people who have leverage in the industry Having an elaborate and committed follow up Going the extra mile to perfect every task What her event planning process looks like Connecting with people and matching with the right clients Extending assistance and kindness to others Building a loyal following Top tips for marketing on Instagram The content Laurie's compiled for her Masterclasses Delivering information in an intimate and accessible way REFERENCES FROM THE SHOW: Jose Villa Interview on The Wedding Biz Abby Larson, Style Me Pretty, Interview on The Wedding Biz LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook Laurie Arons Website Instagram: @lauriearons Facebook: @lauriearonsspecialevents Masterclass VIDEOS: https://www.dropbox.com/sh/edow47otynsbt38/AAAid8w-4JJfZ3t7yKSp7Gu6a?dl=0 https://vimeo.com/196654927 SPONSOR LINKS: OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Being able to create the perfect ambiance for a wedding or event that leaves a lasting impact is a skill that sometimes gets overlooked. In this episode, Shannon Leahy, this week's guest co-host and one of the top wedding and event planners in the world according to Martha Stewart Weddings, Brides Magazine and Harper's Bazaar, brings additional insight and wisdom to today's conversation about Natasha Miller's interview. Ranging from executing a vision, channeling calm energy, and how to get in touch with your subconscious to live a more centered life, this podcast has something for everyone. Join Andy Kushner in this week's inspiring episode of The Next Level. Show Highlights: Communicating your vision from the beginning of a project Clearly developing a feeling that has a lasting impact How calm energy can redirect chaos Mastering the art of living a stress-free life Starting your day with centering practices Learning to trust and embrace other individuals skills Getting in touch with your subconscious Links: NATASHA MILLER'S LINKS Website Instagram: @entireproductions Facebook: @entireproductions GUEST CO-HOST, SHANNON LEAHY'S LINKS Website Instagram @shannonleahyevents Facebook @Shannon-Leahy-Events REFERENCES Robert Fountain interview on The Wedding Biz addressing having anxiety as a creative in the events industry. Preston Bailey interview on The Wedding Biz talking about The Morning Pages daily morning routine. SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Creativity can be sparked in a number of ways, but sometimes necessity is the best motivator. In today's episode, Natasha Miller, President and CEO of Entire Productions, talks about how hardship in her youth drove her to create the empire she has today. Not only has she managed to build a platform, she continues to exceed client expectations with her experiential design skills for hundreds of events annually. To hear more on Natasha's story and how she used her hardship to fuel her entrepreneurial pursuits, tune into this episode of The Wedding Biz with Andy Kushner. Show Highlights: Using hardship from younger years as a drive The tranquility music brings How necessity sparks creativity The organic process of building a business Learning how to be a better delegator and trust employees Setting standards and relaying expectations Building in emotional touchpoints for events The process behind experience design Keeping people curious and enticed Using touch-points to hold attention Anticipating challenges and preparing for them Creating a process to execute consistently successful events Being innovative with business systems Investing more time in large scale events How good business speaks and advertises for itself The growth of music and entertainment Dealing with personal challenges and relieving stress Problem-solving calmly The Wedding Biz The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook Natasha Miller, Entire Productions Website Instagram: @entireproductions Facebook: @entireproductions LinkedIn VIDEOS Video #1 Gig Car Share https://www.youtube.com/watch?v=MRsgsyZ0yh8&feature=youtu.be Video #2 Swing into Spring https://www.youtube.com/watch?v=MVVW4_wQBQc Video #3 Vernal Equinox https://www.youtube.com/watch?v=bXdg-HijTW8&feature=youtu.be SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Today's guest co-host, Harmony Walton, joins Andy to help reflect on The Wedding Biz interview with Colin Cowie, Part 2, and how Colin finds innovation in everything. Harmony Walton is the founder of The Bridal Bar, luxury destination weddings and honeymoon blog site, Jet Fete, and host of the Bridal Bar Radio. She has a decade of experience in marketing, consulting and brand representation in the luxury wedding industry. Harmony has many celebrity clients such as Tom Cruise and Katherine Heigl. Listen today and discover new insight on Colin's wonderful new interview. Show Highlights: Innovation in everything and Colin's process with it Giving yourself time to think and reflect as part of your job Andy's epiphany for his podcasts from giving himself space to reflect Employees retention increases when you create space for them The constant need to reinvent yourself and stay relevant Living in a buyers world The endpoint in the sales process One of Harmony's trips she will always remember Improving closing ratios Pricing, budgets and how it is a sensitive topic Creative value and standing firm on prices but not having an industry standard Being able to admit you are not a good fit with a client Resources: The Wedding Biz Website Instagram: @weddingbizshow Colin Cowie Lifestyle Website Instagram: @colincowie Direct link to Harmony's episode on The Wedding Biz Harmony Walton Website Instagram: @bridalbar Sponsors: OFD Consulting Website Kushner Entertainment Website

Designing and planning an event is creating theater and telling a story. Today's guest has a unique set of skills that he uses to tell these wonderful stories that we call weddings and special events. Colin Cowie, of Colin Cowie Lifestyle, is an iconic event planner and designer. Yet again, Colin is working on a host of exciting, fun and diverse projects that will take him all over the world. The experience starts the moment the clients arrive to meet him. Tune in today and get the inside scoop on the exhilarating world of Colin Cowie. Show Highlights: Colin's answer to what were his favorite events of the previous year Creating theater, telling stories The particular ways Colin educates his employees/team of his company culture The process of being innovative and constantly reinventing oneself Embracing millennials and operating in a buyer's market The process from when a client arrives through the event How Colin prices his services Creative partners and how Colin chooses them How Colin works with his creative partners What Colin dreams of after all these years Brainstorming sessions and creating what is relevant Focusing on sustainable hospitality Resources: The Wedding Biz Website Instagram: @weddingbizshow Colin Cowie Website Colin Cowie Lifestyle Website Colin Cowie Lifestyle Facebook: @colincowielifestyle Colin Cowie Facebook: @itsmecolincowie Colin Cowie Lifestyle Instagram: @colincowielifestyle Colin Cowie Instagram: @colincowie Sponsor: OFD Consulting Website Kushner Entertainment Website

In this week's discussion, photographer Greg Lawson takes Andy through his museum-like gallery in Sedona, Arizona, to explore the fundamentals of his philosophy on human nature. This is a departure from the typical episode, released on The Wedding Biz, in that Greg is not an event industry photographer. As Andy says, this is an unusually grounding conversation which he and so many of us need to have from time to time in our hectic lives. Our conversation with Greg is unlike any you'd heard with a traditional photographer. Greg got his first camera when he was 14 and considers himself a naturalist and discoverer at heart. He will leave his home and on a whim, for one to four weeks at a time, to simply drive, experience new cultures, and photograph whatever speaks to him. Greg is on a mission to share the positive side of the world with others, and photography helps him achieve that goal. His latest project, "The Principle Movement," emerged from the idea that principles—like empathy, integrity, loyalty—are the basis for our positivity. He believes a greater focus on principles would allow for a more just society. More than anything, he highlights the beauty of human nature, and why people and animals at their core are the same. LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook Greg's Links: Photography Website Photography Books The Principle Movement Facebook SPONSOR LINKS: OFD Consulting www.ofdconsulting.com and Kushner Entertainment www.kushnerentertainment.com

As David Stark says, putting together a team is one of the most creative things you can do. That is just one of the dynamic topics Andy discusses with today's guest co-host, on The Next Level, Sean Low of the Business of Being Creative. Today, we discuss David Stark's interview - a Part 2. David is Chief Creative Officer of David Stark Design and Production. High profile clients and events include Brad Pitt, Glenn Close, Saturday Night Live 40th Anniversary, Louis Vuitton and more! David has five books published so far and product collaborations including a limited edition collection of one of a kind art pieces with Bergdorf Goodman. David was also inducted into the event organization Biz Bash's hall of Fame. Show Highlights: How you need to see every departure of an employee as an opportunity Making sure you have the right team for each event How to empower teams to be successful Discussing the mission statement together, with your team, in order to have a unified goal Pricing, a sensitive issue and what David does that works for him How Sean feels about pricing and about David's methods Picking the right partners for each particular job David Stark Design and Production Website Website Instagram: David_Stark_Design Facebook Twitter The Wedding Biz Website Instagram: @weddingbizshow Guest Co-Host, Sean Low Website www.thebusinessofbeingcreative.com and www.thebbccollective.com. Instagram Facebook Twitter @seanlow The BBC Collective on Facebook Sponsors: OFD Consulting Website Kushner Entertainment Website

Today's guest is a Part 2 interview with renowned New York City event designer and producer David Stark, Chief Creative Officer of David Stark Design and Production, whose team creates events worldwide for weddings, entertainment, fashion, publishing, arts, media, and consumer product industries. David's high profile clients and events include Brad Pitt, Glenn Close, Saturday Night Live's 40th Anniversary, Louis Vuitton and more! He also creates high-visibility events & fundraising Galas for the nations most elite. David has 5 books published, so far, and has product collaborations including a limited edition arts collection with Bergdorf Goodman, has been a guest expert on many television shows, featured numerous times in various major publications, and is a Hall of Fame member of Biz Bash Listen in today and hear how David keeps the creative flow going, runs his business, and never stops innovating. Show Highlights: Re-released David's Part One of The Wedding Biz interviews on December 10th, 2018 Boundaries David pushed this past year, with some examples A stunning Harry Potter inspired event that David created Some of the biggest lessons and challenges David had this past year Trying to find the balance between work and life Building a business structure in itself is a creative act How to empower your teams Examples of how David facilitates such a successful work environment Having a mission statement and discussing it, with your team, to ensure a unified goal Giving feedback after events, feedback sessions How David manages his team and deals with employee departures How David chooses his partner teams for each event How important lighting is at an event David's perspective on pricing Resources: The Wedding Biz Website Instagram: @weddingbizshow Facebook David Stark Design and Production Website Instagram: @david_stark_design Facebook Twitter David's Part 1 Interview Sponsors: OFD Consulting Website Kushner Entertainment Website

Weddings are compiled of moments, planning, and people who have invested their all into ensuring that the result is magical. Having someone along the way to capture those details is an investment you won't regret. In today's episode of The Next Level, Andy Kushner and Valerie Gernhauser, founder of Sapphire Events, discuss the valuable tips given by Bill Bowen in last Monday's interview. Bill Bowen, founder of Suburban Video, is a videographer who has skillfully perfected the art of shooting weddings and events in a timeless manner. To hear more about Bill's techniques and how you can apply tactical strategies to your business, regardless of whether or not you are a videographer, tune into this episode of The Next Level. Show Highlights: Emotionally connecting with your surroundings The living legacy videography carries on Holding the attention of the audience by creating authentic art Capturing the intimate moments Creating a personal connection with the client and building trust The responsibility of effectively translating the client(s) vision, dreams and desires Facilitating communication as a planner for your vendor partners Links: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook GUEST: Bill Bowen/Suburban Video Website Instagram Facebook YouTube GUEST CO-HOST, Valerie Gernhauser/Sapphire Events, LINKS Website Instagram Facebook REFERENCES Jose Villa Christian Oth Andre Maeir SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Bill Bowen is the Founder and President of Suburban Video based out of Rockville, Maryland though he travels worldwide. Being able to look back and watch a video, that was so artfully created, is a gift that the rest of us can enjoy for the rest of our lives. Knowing how to capture all the precious moments, and the details that become so emotionally impactful, are what Bill is so gifted at doing. Join us today as we discover why Bill finds his job so satisfying and learn why it's his heart that guides him. Prior to becoming a Videographer, Bill was a private investigator, so listening to his personal story is not only fascinating but also educational and inspirational. Show Highlights: Bill's career before he became a videographer Where Bill's passion for capturing stories came from Background on how Bill started working weddings Making sure you video from all angles getting guests reactions as well The general process from when Bill first meets wedding clients through the entire event The most satisfying part of Bill's job How Bill views the business side of his company How Bill approaches price and value Social Media and what Bill thinks about it Corporate events verse weddings and some differences The magic of his Legacy Films Difference between a good Videographer and a great one Some really great tips for aspiring Videographers How Bill defines success Resources: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook GUEST Website Instagram Facebook YouTube https://lh3.googleusercontent.com/9QJbPv7ejqbv-jQcV-GTdksXeYatJMeHE115cPPW4YBEAC6R8Goi9yiuzDJF1RJsPXmEgALLysrCLmsor3E8B3jCoQCAH4MJeIR2syh7KzTM76R8TWuZpkyRnLFsb3_XHNHJVoce https://www.youtube.com/watch?v=Fbp6xlD0e2Q&feature=youtu.be https://lh4.googleusercontent.com/vBI_Wqm--0-p9wWFmBWd2G6PQKgpk2PJXF1MbWYKgpHGELAY_h7Cclw1pE0tJBjaNiA2E5LSE3HCfznSN3ZMU_Jdmv4ddMTa7WHBqbwVy5-JQyqMnIZk70SfAzUL3k6TL5GWNKDv https://www.instagram.com/p/BSy2JADlphH/?taken-by=suburbanvideo&hl=en Love Story of Ritu & Vikram https://lh3.googleusercontent.com/tSHYt2G-HcMYjVsnd5cWd4Po5hPxnikcVmBObEPTAcDf_jsX2LBKAlusD2MdLKa0JWtQA7pfvxulCLiVHUKQD7Fc35ejsyvKBapJjnSX2iqJGc8G-ysNVsoAIRCLG1w8TdoWeJ4 1st place Telly Award Winner 1st place Capital Award of the International Special Events Society Espirit international award winner http://www.iplayerhd.com/player/RituVickLoveStory This film was to shown to 450 guest on a large screen just before they were introduced in their reception. It was a huge hit and a very dramatic way to introduce the bridal couple. This award winning film was as much fun for our couple as it was for us to create! Their love story played on a large theater screen during their reception. Guest loved it. SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Being able to curate an authentic experience that coincides with luxury is what ultimately differentiates a high-end wedding planner from another. Colin Cowie is a brilliant designer and highly sought after wedding planner, due in part to his special capabilities and desire to create a unique experience for every client. His clientele includes celebrities such as Oprah, Elton John, Jennifer Aniston, Kim Kardashian, Tom Cruise, and many more. In today's episode, Andy Kushner and co-host, Abby Larson, founder of Style Me Pretty, discuss the strategies and methods Colin uses in order to ensure a luxurious experience for each of his clients. Tune into this episode of The Next Level for more tactical strategies to bring authenticity into your wedding experience and learn how to consistently offer fresh and creative ideas. Show Highlights: Bringing authenticity to create luxurious experiences Being authentic to yourself as a designer Making the right space and time for every individual event Creating a unique experience along the way Developing trust with a client Establishing a brand Trusting yourself but being open-minded to other approaches Making sacrifices to stand behind partners you believe in Colin Cowie Website Instagram Facebook Twitter YouTube CO-HOST'S, ABBY LARSON/STYLE ME PRETTY, LINKS Website Instagram Facebook Pinterest The Wedding Biz LINKS Website Instagram Facebook SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com