The Wedding Biz - Behind the Scenes of the Wedding Business

REVISIT: Colin Cowie is a top designer for all things weddings—as well as galas, charitable events, corporate and destination celebrations. He's beloved by the likes of Oprah, Jerry Seinfeld, Elton John, Michael Jordan, Bruce Willis, Jennifer Aniston, and countless other A-list celebrities. Ever since Colin arrived in Los Angeles from Kitzwe, Zambia at the height of apartheid in 1985, his professional life has soared. While teaching cooking lessons at age 23, he met a woman whose chance encounter soon led to his first wedding assignment for a local bachelor: Hugh Hefner. Thirty-one years of parties, weddings, and multi-day events later, he's never created the same event twice. The degree to which Colin cares for and personalizes his work is not just unmatched, it's nearly indescribable, and precisely why he's consistently relied upon by the most discerning of clientele. He learns everything there is to know about his clients, over hors-d'oeuvres and champagne, until the event he crafts (and the journey on which he takes his clients to get there) is not just perfectly tailored, but permanently unique. When he isn't designing weddings and Fortune 500 parties, Oprah Winfrey's Legends Ball or Guinness Book of World Records-breaking pyrotechnic shows abroad, Colin works as "creator-director" for elite brands like NetJets, Dom Pérignon, and Bergdorf Goodman; even private islands. Idyllic as Colin's life may sound, and so often is, he and Andy extend their conversation today beyond the exclusive glamour of the luxury events industry to the unseen challenges once faced in the midst of the great recession, Colin's daily routines (from meditation and "I am" statements to nightcaps), professional strategies, and the critical value of humility and gratitude. Colin Cowie Website Instagram Facebook Twitter YouTube The Wedding Biz LINKS The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Having a set expectation of goals implemented is important for any company. This structure helps eliminate losing direction and the impact of confrontation. In today's episode, Andy and renowned New York City based event producer and designer, David Stark discuss this week's episode with Cindy Novotny. Their commentary covers advice Cindy shared on how to embrace confrontation, creating unification in the workplace, how to set prices, and combatting fear. Tune into this episode of The Next Level with Andy Kushner and David Stark to embark on your own journey in changing the culture of your business. Show Highlights: Embracing confrontation in corporate issues Developing personal touch points in larger companies Having a dedicated mission so that everyone is unified Having direction and collective goals Talking about challenges and giving feedback in real time Separating emotion to have structure for growth Creating a foundation to anchor your mission Factors that contribute to setting prices What determines value How to combat economic fear Being adaptable to changing plans Having faith through struggles Links: Master Connection Associates Website Cindy Novotny Website Cindy's Instagram Twitter YouTube GUEST CO-HOST LINKS, DAVID STARK Website Instagram Facebook Twitter SPONSOR LINKS OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Have you come across challenges in life with your business? Most companies do, and today we hear from motivational and leadership expert, Cindy Novotny. Handling employees and financials in the event industry is indeed a challenge and Cindy is here to share the secrets of her success and the companies she consults for. Cindy, "the Radical Mentor," joins us again in this New Year. She is a powerful and innovative speaker and consultant, helping all sorts of entrepreneurs and anyone interested in fulfilling their dreams with their businesses. She started her company Master Connection Associates, in 1989. Tune in today and hear her talk about issues with delegating to employees, effective employee communication, motivation, brainstorming, pricing, and how she feels about dealing with fear. Show Highlights: Listen to Part One if you have not already One of the biggest lessons Cindy learned in 2018 The family-friendly environment at Cindy's company Cindy's mantra for 2019 How Cindy gives feedback Motivating employees and how Cindy handles it How Cindy handles pricing relative to demand How to deal with economic fear Resources & Links: The Wedding Biz Website Instagram: @weddingbizshow Cindy Novotny Website Master Connection Associates Website Cindy's Instagram Twitter YouTube The Stylish Bride with Julie Sabatino Sponsors: Kushner Entertainment Website OFD Consulting Website

Today it's all about Andy! For quite a while now, people have been asking him to air an interview about himself. Andy has been interviewed on many different podcasts, so today he decided to publish the most recent of these, with Mary Swaffield, of the Wedpreneur Podcast. Andy and Mary will be talking about what Andy has learned from all the amazing icons whom he has interviewed on The Wedding Biz Podcast. Mary asks Andy about the common threads in the more than seventy-five interviews he's done with some of the biggest names in the wedding and events' industry. Andy addresses topics like cyclical struggles, dealing with anxiety and fear, and also his changing perspective about the way he views the business aspect of this highly creative industry. Show Highlights: Andy talks about his role in the wedding industry. Andy explains what inspired him to start a podcast. Some of the incredible event-icons Andy has worked with through his music & entertainment business, Kushner Entertainment. Sylvia Weinstock, cake-designer, was the first icon Andy interviewed on The Wedding Biz podcast. Mary is a huge fan. She really gets a sense of storytelling from Andy's podcast. The way that Andy manages to craft a story, with emotional impact, around the guests who he interviews. Addressing the way Colin Cowie designs with the five senses, from an interview in 2017. These icons are risk takers and create a completely unique experience for each and every client. Connecting with the clients on a really deep level is necessary to avoid a cookie-cutter experience. Preston Bailey has been on Andy's show twice and is really a humble person. Some of the common threads running through Andy's interviews. Becoming aware that all businesses are cyclical. The struggle of creatives balancing their art with the business aspect. Building and dealing with your business is a creative act. It's important to be aware that business is also hard for the dedicated event-icons. Robert Fountain always feels anxiety and he spoke to Andy about how he uses it as a motivator. What Andy does when he catches himself with negative thoughts. It's really all about your perception. The way that Mary was been taught to use her fear. Learning to turn obstacles into ways to grow. How Andy turns problems into blessings. Andy talks about the biggest change that he's seen in the wedding industry. The incredible energy of a live band. Finding ways to stay grounded and connected. NOTE: This interview of Andy took place in November of 2018 and some information mentioned about The Next Level episodes has changed. It is now released on Wednesdays with varying guest co-hosts, all of whom are previous guests of The Wedding Biz. Links and Resources: Recommended books: The Inner Game of Tennis, by W. Timothy Gallwey The Obstacle is the Way, by Ryan Holiday The Wedding Biz website: www.theweddingbiz.com The Wedding Biz on social media: Facebook Instagram Andy's entertainment site: www.kushnerentertainment.com Mary's website: www.thewedpreneur.com The following guest interviews, from The Wedding Biz, are referred to: Colin Cowie Preston Bailey: Part 1 Part 2 Bryan Rafanelli Sylvia Weinstock Robert Fountain Alison Hotchkiss Rinderknecht Jes Gordon

Today we have part two of our interview with Lynn Easton. Lynn is a very popular planner and designer in the industry, who also speaks at various conferences. She has created Easton Destination Events, a luxury destination wedding design and planning company that works worldwide, with offices in Charlottesville, Virginia, and Charleston, South Carolina. Our guest co-host for today is the prestigious Sean Low. Sean has a consulting firm called The Business of Being Creative, with a focus on providing practical advice to those in the business of being creative. Today Sean and Andy discuss Lynn's signature, which is that no two events of hers ever look the same. One of the ways that she manages to achieve that is by picking just the right team for each client. And this means that she has to create an entirely different team for every single client. Today they also discuss creating legacy clients, Lynn's concept of high-touch service, and the very sensitive issue of pricing. Lynn has about ten favorite photographers to give her portfolio diversity and she also has a number of different vendors/partners that she works with. Her job is to match the personalities of these various partners with that of each client, in order to make the client most comfortable. Show Highlights: Lynn's brilliance is in her understanding of the personality of each client. Lynn's work is really about creating an emotional fit, to get the work done in a way that's going to be meaningful to, and create a better experience for everybody. Lynn's concept of 'high touch' really takes things to the next level. Small, subtle touches, based on the individual client, can really make all the difference. Lynn really knows who all her people are, and what they're about, so nothing is templated. Lynn doesn't want to be everything to everybody, yet she's very specific about what really matters to her at the level of detail, connection, and relationship. It all starts with having the ability to truly understand who's in front of you. To Lynn, the creatives, or partners that she works with are most important to her. You need to hire the very best creatives that you can find- and then you need to really listen to them. There are many different layers to Lynn's process. Some of the stories that Lynn has told about how she brings her concept of high-touch to the weddings she creates. What creates a moment, or a memory. Lynn loves social media because it allows her to keep up with her clients. Lynn's concept of charging a percentage rather than a flat fee works because she's so candid and transparent. It's really all about the best fit for the client- and not the money. Links: Our website: www.theweddingbiz.com Andy's email: [email protected] Easton Events Website Instagram: eastonevents Facebook: eastonevents Twitter: eastonevents YouTube: About Easton Porter Website Guest co-host, Sean Low: www.thebusinessofbeingcreative.com and www.thebbccollective.com. SPONSOR LINKS: OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Do you know how important branding yourself and your events is? On today's show, our guest will go more in-depth on this topic as well her perspective on choosing her support team of creative partners, for events, and on the sensitive industry issue of pricing your services. Lynn Easton of Easton Destination Events joins us again. Her attention to detail has made her an icon in the industry. Making every wedding unique is what Lynn and her company strive for. Easton Destination Events carved their way into this big noisy world. Listen in today and hear what Easton Destination Events has in store for 2019! Show Highlights: One of the hardest events Lynn put on and why More on how Lynn feels about branding and why it is so important How Easton carved their way into this big noisy world Lynn describes her brand and gives examples Lynn is known for her attention to detail and gives us examples Using different vendor/partners for her weddings What Lynn loves about her job the most Topics that came up during a unique FAM trip including Pricing Lynn's goals for this coming year Challenges for 2019 Resources The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook Easton Events Website Instagram: eastonevents Facebook: eastonevents Twitter: eastonevents YouTube: About Easton Porter Website References Lynn Eason Part 1 Interview on The Wedding Biz Jackson Durham Website Mindy Rice Interview on The Wedding Biz Jose Villa Interview on The Wedding Biz Bryan Rafanelli Interview on The Wedding Biz Colin Cowie Interview on The Wedding Biz Abby Larson Interview on The Wedding Biz Sponsors OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com

Today we discuss Julie Novack, CEO and Co-Founder of PartySlate and some of the ways in which she has created such a successful business that is still very much in the process of expanding. Sean Low, of The Business of Being Creative, joins our Host, Andy Kushner. Forming relationships is a key factor when creating your own business. Also, learn about raising funds from Venture Capitalists. Listen in today and hear how getting feedback from people you trust is a major element when owning your own company. Show Highlights: Dreaming out loud, don't keep ideas to yourself Getting feedback from people you trust Building a Venture Capital-based business and how it is important to Julie Making PartySlate global in the next 5 years Why Julie is so uccessful with her business Nurturing and growing your business Resilience and making numerous pitches Having thick skin is the main quality to have when raising capital Resources: The Wedding Biz Website Instagram: @weddingbizshow Guest Co-Host, Sean Low's Website Sean's Facebook: Facebook The Wedding Biz Network: The Stylish Bride with Julie Sabatino Featured Guest, Julie Novack, PartySlate Website. Sponsors: OFD Consulting Website Kushner Entertainment Website

There are many digital platforms that provide inspiration for designing and organizing events, however, PartySlate is an especially curated platform, using images, that offers such inspiration and connections to local professionals. Creating such a well-orchestrated and impactful company is no small feat, which is what makes building this creative source so impressive. Julie Novack is not only the mastermind and CEO behind PartySlate, but also has 20 years of marketing experience working for top tier digital agencies. Join us in this episode of The Wedding Biz with Andy Kushner to learn more about raising venture capital, building a digital platform, and how to expand and continue to stay relevant. And check out The Next Level episode, releasing Wednesday, in which Andy and guest co-host Sean Low, of The Business Of Being Creative, discuss Julie's interview. Show Highlights: How childhood passion carries over to current career Finding ways to get connected with local professionals and the best in the events industry How to turn your ideas into reality The importance of having mentors to hold you accountable The logistics of raising venture capital How Partyslate works How the company is monetized How to advertise for an online platform How to stay ahead of what's next in technology What professionals need to make their work the most accessible Establishing strong relationships with your clients Taking advantage of the macro-shifts happening Managing a team and keeping your employees motivated Hiring people that are collaborative and invested Balancing your personal life and your business How to look into the future of a brand Striving for global expansion Links: Website: www.partyslate.com Instagram: www.instagram.com/partyslate Facebook: www.facebook.com/partyslate YouTube: https://www.youtube.com/channel/UC7vBiL-EVCr_Xjbm5I-y9cg Sponsors Sponsor: OFD Consulting www.ofdconsulting.com Sponsor: Kushner Entertainment www.kushnerentertainment.com

Do you allow opportunities to enter your life? Some do not know an opportunity when it comes to them. Today we hear how you need to maximize opportunities and discuss the interview with Brett Culp. Brett Culp an acclaimed filmmaker and social entrepreneur. What is interesting about Brett is that he started in the luxury end of weddings with quite a run in it and ended up going through a fascinating transformation. If you haven't heard the Brett Culp podcast, it is very inspiring and please take the time to listen to Brett speak. Join us today as Andy and today's Cohost Zach Oxman, who has quite a story as a sculptor, discuss the interview with Brett Culp. Show Highlights: The three key elements in business Brett broke it down too Quote by Brett that is very applicable The goal as a creative; do great work Getting the foundation down first Maximizing opportunity to create more opportunities Brett's short films almost like a video blog Intention verse flow, being ready for the unknown Hanging onto an identity or path as you perceive of who you are The element of control and what Brett turned it into Your perception and what you ultimately do with it Zach's challenges Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Kushner Entertainment Website www.brettculp.com Facebook and instagram: brettculpfilms Twitter: brettculp VIDEOS Overview of Brett's work/career - https://vimeo.com/289128900 Clip from one of Brett's keynotes - https://vimeo.com/278802855 Trailer for Brett's new film, Look to the Sky: https://vimeo.com/risinghero/supermanisreal Co-host's links: Zach Oxman - zacharyoxman.com, social media handles are zacharyoxman Sponsor: OFD Consulting www.ofdconsulting.com Sponsor: Kushner Entertainment www.kushnerentertainment.com Zachary Oxman Website Brett Culp Website

What does leadership mean to you? Leadership has many meanings, and everyone may have their own perspective on it. Today's guest has a wonderful point of view on leadership and has built an amazing foundation for his life. Brett had a very successful career as a videographer in the lux wedding market, for ten years, until the recession of 2008 forced him to pivot. Now a filmmaker and keynote speaker, Brett Culp films is based out of Tampa FL. He also is an author, and produces short films such as "How to stay positive when the world feels negative." Brett has 3 main key elements he has come up with to live by, do great work, show it to lots of people, and be real nice. Join us today as we learn that people love to work with people they like. Show Highlights: How Brett built his foundation When Brett became passionate about film How Brett transitioned into a film career Having a large goal, and breaking it into smaller and achievable goals 3 key elements Brett came up with to foster success The story behind Brett transitioning his career Brett's first documentary he filmed Not having to spend money on marketing Brett's perspective on leadership and what it means to him Challenges weddings had and letting go of stress Mindfulness and why it is so important Brett is more of a flow person verse an intention person Being more comfortable with the mysteries of your life Going through cycles to transform into who you are today Resources: Brett Culp Website Instagram: @brettculpfilms Facebook and Instagram: brettculpfilms Twitter: brettculp Overview of Brett's work/career - https://vimeo.com/289128900 Clip from one of Brett's keynotes - https://vimeo.com/278802855 Trailer for Brett's new film, Look to the Sky: https://vimeo.com/risinghero/supermanisreal The Wedding Biz Website Instagram & Facebook: @weddingbizshow On The Wedding Biz Network: The Stylish Bride with Julie Sabatino Sponsor: OFD Consulting Website Sponsor: Kushner Entertainment Website

In today's episode, Andy is joined by guest co-host Michele Hodges of Michele Hodges Events. They discuss Andy's interview with Amy Moeller and pull out some of the highlights. Andy and Michele discuss: Current wedding trends Why wedding trends have a really long shelf life Some wedding trends that are definitely out The future of print wedding magazines If you haven't already listened to Amy's interview, you can find it here. You can connect with Michele Hodges here. Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Sponsor: ODF Consulting Website Sponsor: Kushner Entertainment Website Washingtonian Weddings Website Amy's email: [email protected] Connect with Washingtonian: Our annual Love Unveiled wedding showcase Follow on Facebook Podcast mentioned in show about elements we've never seen before Follow on Instagram

Want your wedding featured in a magazine? Real weddings are becoming more popular to feature in magazines, whether online or on the printed version. Today's guest will help you learn the best way to submit as well as discuss a host of pertinent topics. Amy Moeller, the Editor-In-Chief of Washingtonian changed her major 7 times in college, at the University of Tennessee. Journalism and electronic media with a concentration in sports journalism was the one she landed on in the end. Join us today and also hear how Amy balances home life with her 3-month-old, and a 2-year-old while working. Show Highlights: The path Amy tried to find and realizing the path was there all along What about weddings that pulled Amy in Amy's most memorable moment of her own wedding Day to day life of being the editor in chief Setting trends and current trends coming Winter weddings becoming more popular Patterns such as plaid trending instead of just two colors Taking inspiration from pieces of tile Couples now contributing to their own weddings The empowerment of the couples impacting the industry Traditions of weddings, some are being skipped Online media presence and how it affects Amy The overall social media strategy for Washingtonian Weddings The best way for the industry and couples to submit weddings How they decide what topics to cover for the Washingtonian Weddings What it is like to be a guest at a wedding for Amy Balancing Amy's life with her career Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Sponsor: ODF Consulting Website Sponsor: Kushner Entertainment Website Washingtonian Weddings Website Amy's email: [email protected] Connect with Washingtonian: Our annual Love Unveiled wedding showcase Follow on Facebook Podcast mentioned in show about elements we've never seen before Follow on Instagram

Join Andy and guest co-host, Julie Sabatino of The Stylish Bride, as they discuss Lynn Easton's amazing interview. It's easy to admire Lynn's business, but don't let her calm demeanor make you think her business is no big deal. Lynn Easton has built an empire and she works tirelessly to keep all of her balls in the air while building a solid base of raving fans! Learn how she does it all. If you haven't listened to Lynn's full interview, you can find that here. You can find Julie Sabatino at www.thestylishbride.com. On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top-tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.

REVISIT: Lynn Easton is a busy woman. Between managing her destination wedding design business Easton Events and growing her Easton Porter Group luxury properties, she's got a lot of balls in the air. But for her, that's all just part of the fun. Lynn started her wedding planning career over twenty years ago almost by accident. She offered to help a friend plan and design her wedding, back before planners were really around. One wedding turned into another and another, and soon Lynn realized she had a true thriving business. But she wanted more; her beautiful designs were only being noticed regionally, and she was ready to go national, and even international. Lynn's story is one of how to make it on the big stage, and her sage advice goes a long way in inspiring and educating others in the industry. In this week's episode, Andy and Lynn talk all things business, family, and pleasure, and how she truly does it all. She shares her take on what an Easton event really is, what she attributes most to her success, and how she and her husband are taking on now more than ever in the business- and still loving it. Lynn also gives pointers to other up and coming event planners on where to focus efforts most to get the more clientele. This perceptive interview is a perfect reminder of how someone with a strong vision and a great business plan can create one of the world's most sought-after companies. The full interview is available now. Links Easton Events Easton Events [Instagram] Easton Events [Facebook] Easton Events [Twitter] On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top-tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.

Join Andy and guest co-host, Sean Low as they dig deeper into Sylvia Weinstock's interview. Both Andy and Sean know Sylvia very well and they are still just blown away by her story. Andy and Sean discuss: Sylvia was 50 years old when she started her current career. It's important to recognize the pressure brides are under to have a fairytale wedding. The cakes Sylvia makes are considered to be art and every wedding vendor contributes their own art to the wedding. How Sylvia wasn't taken seriously when she started. Sylvia's retirement plans. If you haven't listened to Sylvia's full interview, you can listen here. On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top-tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.

REVISIT: It's hard to overstate how glad I am to share my conversation with Sylvia Weinstock with you. I am thrilled that you'll get to spend some time with her, as I've been lucky enough to. If you're in the wedding business or familiar with it, Sylvia needs no introduction. Sylvia Weinstock reinvented the tradition of the wedding cake, and for 37 years she and her team set a standard for wedding creations—quality, workmanship, pride—that few have matched, and few will match. In this episode, I talk with Sylvia about her amazing life and career in the wedding business, her philosophy on both, and about this amazing time in Sylvia's life as she closes one chapter and opens a new one. Links About Sylvia Weinstock Cakes My Dinner With Andre Babette's Feast On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top-tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.

Andy and first-time co-host Cindy Novotny, of Master Connection Associates, discuss the incredible interview with David Stark. David opens up about his business and his business structure. David really does so many things in his business incredibly well. Andy and Cindy also discuss: There will always be parts of your business that are out of balance. It's important to build a business structure from which you can create. You have to empower your employees. Storytelling is at the heart of everything David does. David's own aesthetic never comes out in his creations for his customers. How to find client partners who understand your value. Pushing boundaries is how David has made a name for himself. If you haven't listened to David's full episode, you can listen here. Check out Cindy Novotny and Master Connection Associates here.

REVISIT: "You're only as good as your last party." This old adage is something that renowned event producer and designer David Stark holds in high regard. David has produced events for noteworthy celebrities like Glenn Close and Brad Pitt, organizations like Saturday Night Live, the Whitney Museum, and the Metropolitan Opera, has 5 books published, and the list goes on in similar fashion. David's career in design started in college when he pursued studies in painting. After finishing graduate school in New York with an MFA in painting, he realized he, in fact, did not want to become a painter. While waiting tables in New York in his twenties, he and his boyfriend began diving into the floral scene, slowly growing from a small job operation to eventually a larger-than-life business 12 years later. Though David didn't end up becoming a professional painter, he attributes his success in large part to what he learned in art school; not to paint, but to solve problems creatively, how to put together teams, and invent things. That process is what carries through to today for David, noting that putting together a team is the most creative act you can pull off as well as creating a business structure for your company. Andy and David also chat about his favorite events he has produced, and he explains the mindset he uses when approaching a new event. For David, it's all about creating relationships with people, pushing boundaries in the designs he creates, and always staying a little nervous because that means you're trying something completely original. Listen to the full interview to hear what inspires David, how he pulled off creating event decor out of toilet paper, and how he balances the creative and business aspects of his company. Links David Stark Design David Stark Design [Instagram] David Stark Design [Facebook] David Stark Design [Twitter] David Stark: The Art of the Party [Amazon] David Stark Design [Amazon] On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top-tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.

Just in time for Engage!, Andy and Melissa are discussing all of the best networking techniques to make you stand out among your competition. The topic of today's episode comes from lessons learned from Andy's interview with Phillip Van Norstrand. He's a master networker! In this episode, Andy and Melissa also discuss: Techniques to make the most of any conterence or networking event. How to make deeper connections to last your whole career. Ways to help remember important things about the people you meet. The power of networking and why it is so important for your business! Resources: Phillip Van Norstrand Interview Bryan Rafanelli Interview On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.

Has your religion influenced you through your whole life? On today's show that is just the case as our guest grew up in a Christian family with good clean fun all around him, despite the influence of a "hippy commune." Starting off his career path as part of the church, he eventually found a new devotion to photography when he fell in love with traveling. Phillip Van Nostrand of Phillip vn Photography not only has the talent of capturing perfect photos for weddings and other events, but also has photographed in 30+ countries as he travels somewhere new, abroad every year. Phil already has his ultimate formula for life complete, as most people are still trying to figure out how to build an ideal life for themselves. Listen in and hear how Phil's fascinating and unique upbringing transformed into his passion for traveling and photography. Show Highlights: The influence growing up Christian had on Phil When photography came into Phil's life Phil's first travel experience Falling into his career Wedding photography versus commercial photography Networking strengths for Phil The process Phillip follows at a networking event Vowing to go deeper in the relationships Phil already had Phil's unpublished book "How to Live An Epic Freelance Life" Creating a lifestyle that allows for the humanness Earning enough money within days to be able to take off weeks Living life to the fullest and figuring out the formula that works best Traveling abroad once a year Selling photo boxes and where the concept came from Resources: The Wedding Biz Website Phillipvn Photography Website http://www.larousseshoppe.com Instagram: @phillipvnweddings Phillip Van Nostrand Facebook The Wedding Biz Instagram: @weddingbizshow On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.[/caption]

In today's conversation, Andy talks with Kimi Werner, the U.S. National Spearfishing Champion of 2008 who transformed her passion for discovery and the sea to inspire others and travel the world. Why is Andy releasing this episode on The Wedding Biz? Because it's a very touching and courageous story, and ultimately deeply inspiring. Kimi's story is about something all of us creatives, in the event industry, can resonate with, which is to fully trust our inner yearnings and choose how we want to express ourselves and how we want to experience this world in which we live. Kimi grew up in a family of six, in a small shack in a secluded area of Haiku, Maui, where her best friend was a pig named "Muddy." She may not have had any close human friends beyond her family before she moved to a more traditional neighborhood at age seven, but Kimi always believed that as long as she could explore the wild natural world she would never feel alone. When she wasn't roaming free on land, Kimi was underwater. At age four, Kimi began to watch her father free dive and spearfish for food. Seeing firsthand how fresh food brought her friends and family together, Kimi discovered the joy of cooking creatively at a young age and later attained a degree in Culinary Arts. Throughout her time in Oahu, she actively pursued her love of painting by taking as many art classes as she could and, for nearly four years, became an art teacher. After quitting her teaching job in her mid-20s, Kimi re-discovered her own passion for spearfishing. The ocean had long been a source of sustenance, inspiration and adventure, and Kimi found herself longing for the life she once knew in nature. During this period of time, she trained on her own, honed her free diving skills, and started to be mentored by and work alongside elite professional spearfishers and free divers. As a result, Kimi can hold her breath for 4:45, and at free-dive to depths of 159 feet. Only a few years later, she became the U.S. National Spearfishing Champion—and then her art really began to sell. She soon started to win international competitions and gain multiple sponsorships; however, it wasn't all that much later that Kimi purposely left the professional world of competition and faced the biggest challenge of her life. During this period of time, she lost all her sponsorships and many friends in the industry. Her story of how she recovered is truly remarkable and profoundly inspiring. Kimi still pursues all of her passions, including being a sought-after speaker, though completely on her own terms now. Her daily life is a pure fusion of her talents, rooted in sustainability and geared toward a healthy future for our global community. This Interview was originally recorded for Andy's other podcast, Extraordinary Ordinary People, also found at www.EOPeople.net.

Join Andy and Melissa Fancy as they dissect the lesson from Alison Hotchkiss Rinderknecht, of Alison Events. Alison has been named one of the top wedding planners in the world by Vogue Magazine and she shared all of her best tips in her interview! Andy and Melissa also discuss: Setting boundaries and how that can make for a better working relationship. The daily rituals that keep Alison grounded and connected with her family. Making sure you only select clients who are the right fit is key to keeping your sanity. A different way to look at adventure. If you haven't listened to Alison's full interview, you can find it here.

Have you ever wondered how can you work and travel the world at the same time? Today's guest not only does just that, but also excels in her industry planning and designing weddings and events worldwide. Working with top vendors such as caterer Paula LeDuc, she is always seeking projects that expose her to new challenges. Alison Hotchkiss Rinderknecht, of Alison Events, is not only a destination wedding planner all over the world, but she also finds time to write books! Growing up with the passion to plan Alison went to college at Colorado State College, earning a degree in natural resource recreation and tourism since they did not have anything with event planning. From moving to LA, with her sister, to planning her first weddings in Tahoe and then Hawaii, Alison has the natural ability to travel and plan your wedding with ease. Join us now as she shares her voyage on traveling to far-flung places. Show Highlights: Corporate event planning and transitioning into Wedding Planning Not working 24/7 in order to stay balanced Attracting clients that fit best with Alison and the importance of trust between them Utilizing technology in a whole new way Choosing locations and working with vendors in far-flung corners of the world Dealing with long distance, language, and cultural barriers Some details on weddings in Japan and France General process when Alison meets clients Handling unforeseen challenges Business aspect and starting the business Alison's first book on Destination weddings (Destination Wedding Planner) –Check it out! Alison's second book, All The Essentials Wedding Planner: a binder to help you stay organized. Juggling life and still finding time to write books "Event Space Consulting" second business Alison established with Jesse Tombs Balancing work, life and family A quick glimpse into Alison's daily routines Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Alison Events Website Event Space Consulting Website Alison's Books Instagram: @alison_events Alison Events Facebook Alison Events Blog

Join Andy and his co-host, Melissa Fancy as they discuss the many unique aspects of Robert Fountain's business that was discussed in the full interview. Robert isn't worried about what anyone else is doing - he's doing what he does best and being true to himself along the way. Andy and Melissa also discuss: How anxiety aids creative people Why he is the only person in his business that clients ever meet The amazingly short amount of time that it takes to create an event. Meetings are a waste of time, so Robert doesn't do meetings. How Robert attracts the clients that understand the way he works and are fine with it. In case you haven't listened to Robert's full interview yet, you can find it here.

Have you ever felt the satisfaction of reorganizing the furniture in your home? Today's guest, is quite familiar with that feeling, in fact, he's been redesigning his spaces since he was young. Now a leader in event design, he stays under the radar with most events, but deserves a serious moment in the spotlight. Robert Fountain of Robert Fountain International is known all over the world. Creating visions most people can't even dream of, he has become an artist for top organizations, corporations, and elite individuals. Robert started out with his first event as a Ronald McDonald carnival and now sets himself apart as a master in event planning. Listen in and hear how one 30th birthday party became career-changing for him! Show Highlights: When event design really began for Robert How he ended up moving to California and what really made him want to stay Accepting the responsibility for unfortunate situations and not blaming others The transition from being a floral designer to designing whole events Robert's first real event that helped Robert start his own business The importance of creating legacy clients Structure of Robert Fountain International Stories from some of the events Robert has put together Providing services without a contract Pricing himself, and his services Managing the business side, building the business structure Robert's next adventure and what his future projects look like Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Robert Fountain International Website Instagram: @robertfountaininternational

In this episode, Andy and Melissa pull out their favorite parts of the Paula LeDuc interview. Paula was such a unique guest, and she's done amazing things in her niche, so there was a lot of ground to cover. Andy and Melissa also discuss: Paula believes she is in the business of happiness Hiring people who love what they do is the key to her success Paula does theater with every event - why it's more than catering. Training every employee on the minutia of every part of service is important to maintain standards. If you haven't listened to Paula's interview, you can listen in here.

Did you grow up knowing what you wanted to do with your life? Most people change their minds multiple times before they decide on their career. Today's guest grew up always being creative, as her father was an engineer, building things. If you asked her then, she would not have an idea she would be where she is today - an entrepreneur growing something from nothing, and knowing what her skills were, and what she could pass on to others. Paula LeDuc of Paula LeDuc Fine Catering and Events started out in college studying Sociology and Special Education. With an Italian heritage, Paula LeDuc grew up surrounded by family who loved to cook and entertain, yet she never cooked until after she was married! Exploding unexpectedly, the catering business for Paula came so naturally. Listen in to hear all about Paula's ultimate goal of creating the experience for her clients. Show Highlights: The transition into becoming a caterer Paula's first catering event The organic process used for developing Paula's business How it is all about the relationship The process of a catering event, with examples Not being cookie cutter, or following other trends Details on the extravagant wedding of Sean Parker and Alexandra Lenas Differences between the different types of events Training employees to their summary of style Challenges faced and how to handle them It is a team, and the team needs to stay in sync Organic garden, being 100% green, and everything cooked on site Thoughts about the next 5 years Inspired excellence program Paula uses with her company Balancing business and personal life Paula's morning routine and how she defines success Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Paula LeDuc Fine Catering & Events Website Instagram: @paulaleduc Paula LeDuc Facebook

In today's episode of THE NEXT LEVEL, Andy and guest co-host Sean Low really take a deep dive into the interview with the ladies behind the Oh So Inspired Conference. There's a lot this duo covered in their interview about partnerships and creating live events that we haven't had a chance to discuss with other guests. Andy and Sean also discuss: Don't mistake fun for whimsy Everyone you work with should be a collaborator Your struggles are not unique to you Get back to why you're in the business in the first place Also mentioned in this episode: Preston Bailey's interview on The Wedding Biz The Business of Being Creative - Sean Low's Business

On today's show, we hear from Kelly McLeskey-Dolata and Nancy Liu Chin, Co-Founders of Oh So Inspired. Each successful in their own right, Kelly in planning and Design with her own company, Savvy Event. Nancy, a floral designer with her company, Nancy Liu Chin Designs. Oh So Inspired, is an annual 3-day retreat for wedding professionals. We will get to hear about Nancy and Kelly and what led them to where they are today, and what they are doing. Also, we will hear about the dynamics of creating a partnership in the industry. Show Highlights: How Kelly got into the event industry Examples of partnerships Kelly used to grow her business How Nancy got in the event industry How Nancy and Kelly started working together Collaboration is key when working with other vendors at weddings Why Oh So Inspired came about How Kelly and Nancy created the perfect environment for the event The structure of Kelly and Nancy's partnership How their partnership is organic Most difficult challenges in running the conference How their location for the conference is perfect "Frendors" help each other out Some of the common challenges the attendees have Pricing the conference How Nancy and Kelly each balance their lives Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino A Savvy Event Website Instagram: @asavvyevent Nancy Liu Chin Website Instagram: @nancyliuchin Oh So Inspired Website Instagram: @ohsoinspired

In this episode of THE NEXT LEVEL, Andy and Melissa come together to dive into Andrè Maier's interview. Andrè is a wedding photojournalist and his path to success has been anything but conventional. In this episode, Andy and Melissa also discuss: How Andrè makes his photos evoke emotion. Ways to determine if a client is a good match. The relaxed way Andrè views networking opportunities. Don't compare yourself to your competitors, especially when it comes to pricing. Also mentioned in this episode: Colin Cowie Sean Low Ceci Johnson Preston Bailey Harmony Walton

Have you ever felt stifled by the exactness and predictability of your chosen career? Today's guest spent years studying science, such as molecular biology and organic chemistry, all the while his creative side was calling.. Eventually, he transitioned to photojournalism and found that he was really good at it, and more importantly, it fed his soul. Andrè Maier of Andrè Maier Photography has a special gift for photographing subjects and events so that they look as natural as they do in person. It's not an easy aesthetic to create, because looking natural is as much about what you don't see, as what you do see. Andrè tells a story with his photography - much the way a journalist would. Andrè thinks of himself as a wedding photojournalist, and not your typical photographer. Andrè has even photographed the Dalai Lama! Join us as he shares his journey from science to art and how he feels now that he is living his passion. Show Highlights: The origin of Andrè's passion for photography Why Andrè left science for the arts Andrè's one year of photography school How Andrè has re-defined photojournalism Andrè shares some of his most memorable photo shoots How Andrè got started shooting events Transitioning from events to weddings as a photojournalist Shooting the Dalai Lama Andrè's process for capturing the best images of the wedding and the couple Andrè's take on networking and how it impacts his business The story behind Andrè's awesome family photos on his website - don't miss them! What's next for Andrè Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Andrè Maier Weddings Andrè Maier Family Andrè on Instagram Andrè on FB

In this episode, Andy and Melissa discuss Andy's interview with Jennifer Zabinski, of JZ Events. Jennifer's interview presented so many tangible takeaways for other Designers, so listen in and learn the biggest takeaways from this episode. In this episode, Andy and Melissa discuss: The work of a Designer is a certain form of therapy How Jennifer honed her business skills Ways that working in a restaurant prepared her to be a business owner. The importance of resilience in business. Why you should know every aspect of your business. People remember the little touches and attention to detail. Make sure if you haven't already listened to Jennifer's show, you can listen here.

This week's episode features Jennifer Zabinski of JZ Events. Jennifer is a dedicated and talented wedding planner, known for being cool under pressure, great with communication and always looks out for the vendors while honoring the clients. About Jennifer: Jennifer Zabinski is all about the details. She tailors every event to the couple, adding stylish elements and engaging all the senses in the process. She's also the queen of logistics—her weddings are mini-productions with every detail planned and executed with total precision. The New Yorker has planned events in some of the world's best cities—New York, Paris, San Francisco, Florence and too many fabulous island destinations to name. She loves bringing a couple's vision to life and even enjoys the adrenaline rush on the wedding day. Show Highlights: Jennifer's priority of embracing her couples personality Techniques Jennifer uses to get to know her couples Why listening is very important The wedding has to reflect the couple's personality The importance of being cool under pressure It is a team effort when working weddings A few things Jennifer does to make it memorable Why Jennifer considers herself 100% a planner not a designer How Jennifer helps choose vendors, fitting vendors to clients Use visual inspiration from outside the world of weddings How Jennifer balances life, kids, work, and being a wife Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Instagram: @jzevents Jennifer Zabinski Website

On today's show, Andy has Sean Low joining as a guest co-host. Today's episode focuses on all of the nuggets that can be extracted from Ceci Johnson's interview. Ceci has an incredibly creative business, so Sean is able to offer some insights on the creative business side. Sean Low is the Founder of The Business of Being Creative. In this episode, Andy and Sean also discuss: The hustle of starting your own creative business How to accurately price your creative and custom services Ways to scale your creative business How to make sure your business is in the top tier of your niche Branding - is yours giving off the right vibe? Previous Episodes Mentioned: Colin Cowie Preston Bailey Julie Sabatino Connect with Sean Low

This episode features Ceci Johnson of Ceci New York. We have the privilege to listen to how Ceci built her business from the ground up. Ceci of New York is an artist and designer of not only invitations and stationery but art and branding materials as well. Ceci tells stories of her client's life in her design of invitations and stationery, and about being in the business of happiness. Show Highlights: A little on Ceci's background growing up Some lessons Ceci learned from her father How Ceci works hard on maintaining and projecting such a positive perspective How she got into the bridal industry Ceci moving to New York from California Her first jobs and invitations she created How Ceci gets inspired for each client Some stories of clients Ceci has worked with Save the Dates are your first impression Establishing partnerships with other companies Ceci's philosophy on pricing Giving alternate solutions/choices The business aspect of the company Systems that are critical in Ceci's company Ceci's brand consultation and design for other people Common mistakes she finds with others on their branding and design Quotes Ceci lives by and loves Some of the biggest tips she gives in this industry How Ceci defines success Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Instagram: @cecinewyork @cecijohnson Ceci New York Website

On today's show, Andy and Melissa are joined by Julie Sabatino of The Stylish Bride podcast on The Wedding Biz Network. Today's discussion centers on Ines and Veronica DiSanto's show. In this episode, Andy, Melissa and Julie discuss: The determination of Ines and how that impacted the start of her business. Properly outfitting a bride really isn't about what the designer thinks about the dress - find out what matters more. Involving your children in your business can be life changing for the child - and bond you together in a completely different way. If you haven't listened to the entire interview with Ines and Veronica, you can find it here.

On today's show we hear from Ines and Veronica of Ines Di Santo, a bridal and evening gown couture dress designer. We learn how Ines grew up with the deep creative passion to having her business now. Show Highlights: Where the passion got ignited Ines tells her incredible and unique story about growing up including her traumatic move from Buenos Aires to Toronto Ines's biggest dream in her life was to have a daughter and she is the passion of Ines's life Ines first wedding dress she made and how she obtained her first sewing machine How Ines convinced a bank for a loan for her first fashion show Veronica growing up in the industry with her mother Veronica's passion first being in film before it became couture gowns What Veronica's roll evolved from, was when she started helping her mother, to what it is now How Ines got the exclusive on materials How Ines got distribution Weddings gowns are memories The importance of choosing a gown for your personality Some details on the technique of designing the dresses About the team and what they do for the company How they maintain happiness The future and a look into it Connect with Ines and Veronica: http://inesdisanto.com/ https://www.instagram.com/inesdisanto/ https://www.facebook.com/InesDiSanto.Bridal/?ref=bookmarks https://www.pinterest.ca/inesdisanto/ Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Instagram: @inesdisanto Ines & Veronica Website

In today's episode of THE NEXT LEVEL, Andy and Melissa join forces to discuss all of the amazing insights from Pablo Oliveira's episode. Pablo has a unique niche in the wedding industry and he's managed to rise to the very top of his game and he works with many high profile clients. Andy and Melissa also discuss: Every aspect of your business can be creative - even doing your books! Bootstrapping your business can keep you from making some serious financial mistakes. Talking to the people in your business that are on the front lines can make or break your success. Never stop learning. The more you know about your business, the better your decisions about your business will be. If you haven't listened to Pablo's full interview, you can do it here.

Pablo Oliveira's work is so elegant and sophisticated, his portfolio images alone are a feast for the eyes. Nuage Designs, the name of Pablo's company, is growing internationally. From royal weddings to inaugural balls, Nuage Designs has been dressing the tables of some of the most prestigious events globally including Chelsea Clinton's Wedding. Pablo grew up in Brazil, and with no history of design or events in his family, becoming who he is today appears to have been a total accident. Always having an artistic side, though also loving math, he ended up going to Switzerland to study Hospitality. Dealing with high end expectations comes from Pablo's background in the Hospitality industry. Pablo started his company working in the textile industry and is now considered a trend setter in the linen world. Starting with his first warehouse, Pablo has grown his business and continues to do so. Show Highlights: Nuage Designs company name and how Pablo came up with it Pablo's background and passions growing up How he ended up going to college for Hospitality in Switzerland and what got his attention to go there Did internships in Switzerland, Barcelona and lived in California, and now Miami Being let go from his last hospitality job began an opportunity with a friend in a Textile industry at 25 years old One role model in Pablo's life was the owner of a hotel in Miami The biggest things Pablo learned from working for him was being humble, having a hands-on approach and caring deeply for his business and team Pablo had no background in design when he began working in the Textile industry so learned on the go Pablo started showing friends in event design fabrics and they mentioned they do not buy, they rent. Thus the idea of starting a rental company was born Pablo was conservative as he grew his business never taking on debt or investors Nuage Design company is starting to spread internationally and has around 50 employees Pablo's newest passion is to learn every detail about his business The process of linen design planning Trends change quickly, so continue to introduce new products Collaborating with Preston Bailey for a linen collection Pablo gives tips and advice in dealing with linens The next 5 years of Pablo's career and where he thinks he will go Pablo tells a story about Chelsea Clinton's wedding Balancing business with personal life Resources: Nuage Designs Website Watch the making of Preston Bailey Linen Collection Youtube: https://www.youtube.com/watch?v=s0ojW-Xhku0 Nuage Designs Instagram: @nuagedesignsinc Pablo Oliveira Instagram: @pablocoliveira Email: [email protected] Marketing Manager: [email protected]

In this episode of THE NEXT LEVEL, Andy and Melissa are focused on the most impactful parts of Preston Bailey's second interview with Andy. Preston has been in the wedding business almost 40 years, so he has a tremendous amount of knowledge to share. In this episode Andy and Melissa also discuss: No one can get away from pricing - even Preston has to educate his clients on the true cost of their dream wedding. How to stay relevant, but also approachable and transparent. Everyone has periods of tight cashflow - it's how you handle them that determines your success. If you haven't listened to Preston's full interview yet, you can find that here.

On today's show, we get to hear from Preston Bailey with a brand new conversation to follow up from the first time we had him on the show. Preston was named one of the best wedding designers in the world by Vogue Magazine. Preston's client roster includes celebrities, royal families, CEO's and athletes. He has created a number of art installations which are featured across the world with showcases in NY, Las Vegas, Hong Kong, Jakarta, Taiwan, Macao, and London. Preston has a table top linen collection, which is a collaborated effort with Nuage Designs. He also supports the industry through his Preston Bailey protégé program through a series of specialized master classes that offer mentorship and education to industry professionals. Preston is the Author of 7 books, 5 of which are best sellers, and also does speaking engagements, seminars, editorial profiles, television and radio interviews. Show Highlights: Biggest issue still coming up is pricing How Preston handles pricing with clients Showing clients visuals on paper Preston does the visual and fantasy while another employee does pricing Consumers becoming more demanding It is more challenging with social media and the images out there New things from Preston this past year What transformation exactly is About working with Serena Williams The Concerts that inspire Preston Have to be prepared for dry years One tip for a floral designer scaling her business Resources: The Wedding Biz Website Instagram: @weddingbizshow The Stylish Bride with Julie Sabatino Sound Connection Preston Bailey Website Instagram: @PRESTONRBAILEY

In this episode of THE NEXT LEVEL, Andy and Melissa are breaking down lessons learned from Abby and Tait Larsen of Style Me Pretty. Abby and Tait have had a journey that most bloggers will never experience - being bought by AOL and eventually on the chopping block, but given the chance to take their business back and make it better than ever. Today Andy and Melissa discuss: Abby says she made every mistake you could possibly make in business. Why it is better to go deeper and tell a bigger story. How to gauge your success - it's about having a blast doing what you love! Authenticity has been the key to success for Style Me Pretty. Don't forget that next week we have the amazing Preston Bailey back for a second interview - and it's even more amazing than the first!

To get the full scoop on one of the hottest topics in the world of wedding inspiration, we are invited into the home of Abby & Tait Larson to learn more about their story, and the oh so popular wedding resource: Style me Pretty. They started when the the blogging world was fresh, and not nearly as creative. You will learn how they both started this amazing business that has grown with them and the industry-including details on how they've reacquired Style Me Pretty! Show Highlights: How Tait and Abby met after College Abby worked for a Stationery Company that helped her path to Blogging Abby's first invitation for a friend's wedding led her to start her own stationery business that she later sold Doing stationary for Oprah, and why she never cashed the check Style Me Pretty's early days started from a type pad account, Abby even created her own logo Abby noticed there was an enormous gap from what was happening offline and what was happening online for brides Abby feels her vendors she originally reached out to are why Style Me Pretty is so successful Abby always led with her gut and feels it was important in the early days of the blog Broke a wedding into 10 parts having readers come back through the day Real weddings were a key to success Having an offer on Style Me Pretty made them realize it was worth something Vendor directory was really liked by the vendors Tait and Abby took one year off after the 4-year partnership with AOL How Tait and Abbey got Style Me Pretty back Discussing market saturation Authenticity is an opportunity to tell the story behind the scenes Resources: Style Me Pretty Blog Style Me Pretty on Instagram Facebook Pinterest

Today's episode of THE NEXT LEVEL is a very special one! For the first time in TNL history, we have a guest co-host. Since Melissa Fancy is on vacation, Andy has the incredibly smart and insightful Sean Low as his guest co-host today. Sean is the founder and President of The Business of Being Creative. Sean is also a previous guest on the Wedding Biz, so if you have not listened to that show yet, you can listen here. Andy and Sean also discuss: How Bryan resisted the family pressure to become a lawyer Time is money and Bryan really figured out early on how to get paid for his emotional labor. Ways Bryan has created legacy clients It's not easy to put a number on the emotional value that you bring to clients. Bryan is outrageous and he knows exactly who he is, which allows him to be outrageous! In case you haven't listened to Bryan's full show yet, you can listen here.

REVISIT: If you've ever felt family pressure to pursue a certain career, then you can relate to today's guest. When he realized the careers his family had chosen were not for him, he didn't let it stop him. Today, you'll hear the story of forging a completely new path and struggling, but being determined enough to succeed at the highest levels, as told by the amazing Bryan Rafanelli! Bryan Rafanelli of Rafanelli events grew up in Rhode Island with an Italian family and was taught to be his own boss. Bryan's passion in crafts was encouraged by the women in his family. Bryan went to college in Syracuse and in his senior year of college he just knew he could not be a lawyer. Bryan always had in the back of his mind he wanted to go to art school, though he knew he still wanted to be successful. Bryan started his own company designing events, and Rafanelli Events was born and has made him one of the best planners in the world. Show Highlights: Growing up self-made, and his passions Deciding not to go to law school in his senior year of college Bryan's first job Beginning to volunteer for non-profits Going to Boston architecture school at night for design Bryan started Rafanelli Events and was in debt Bryan now has 3 offices with over 30 employees, and 75-100 events a year! How Bryan handles the business and makes it grow Why Bryan loves the business side as well as the creative How Bryan balances his personal life with the business Resources: The Wedding Biz Website Rafanelli Event Website Rafanelli Facebook

Buckle your seat belts because this episode of THE NEXT LEVEL is quite a ride. Andy and Melissa dig deeper into the amazing interview with Cindy Novotny and this show is full of actionable items. Andy and Melissa give some practical advice about how they have implemented some of Cindy's strategies. Andy and Melissa also discuss: Paying yourself first Properly saving money even in lean times Turning fear into a motivator - you have the choice Cindy's process for responding for client inquiries Organization can keep you from getting overwhelmed If you haven't listened to Cindy's full episode, you can catch that here.

As anyone knows, sometimes we need a little motivation, a push in the right direction. Maybe we're not as focused as we need to be and just need someone to motivate us to reach our potential. Cindy Novotny is with us today, and she's here to give some of her signature "straight talk" advice. Listen in and find out why you should embrace public speaking, set goals, and stay focused on what you want out of your life. Show Highlights: Why you should speak more often at public functions Cindy explains how she has crafted herself today The 3 things you need to write down when speaking at intimate gatherings Why you have to be a salesman first when becoming an entrepreneur Advice for artists on realizing your value The no-brainer, biggest issue Cindy's noticed in the wedding industry Turn fear into motivation The benefit of being honest with your boss or supervisor Why you must fight complacency constantly The problem with the younger generations coming up Resources: Cindy Novotny Cindy on Instagram Cindy on Twitter Youtube link: https://youtu.be/QZTg5mJPjDw

In today's episode, Andy and Melissa dig into the interview with Norma Cohen. If you haven't listened to Norma's full interview, you definitely should go back and listen. Norma is a very unique planner. She's been working in her community since she was a child and she's spent years building those relationships that have been the bulk of her business! Listen as Andy and Melissa also discuss: How has Norma survived in business without business cards? Norma's ability to build a referral based business The bold boundaries that Norma sets for her clients Plus, Andy answers a listener question! Other episodes mentioned: Preston Bailey

If there's anyone who knows all the ins and outs of party planning, it's Norma Cohen. Norma started planning parties on her own for her friends when she was only 12 years old. Later, she became the youngest female, at 16, on an Executive Board of Directors of the community center. And at 18 she opened her own business, Party Expressions. Listen in to find out why, after several attempts to leave the business, she just couldn't keep away for long. Show Highlights: The first time lighting was used to change the ambiance of a room Norma shares her process for planning an event What she recommends on how to bring out a client's personality How it is possible to have a successful career without a college education Where and how Norma discovers new ideas for future events What the biggest turn ons and turn offs are from a Planner's perspective Why it's important to prepare for unexpected outcomes The moment that caused Norma to completely change her style of design and planning What success means to Norma and the goal she sets for herself every day Resources: Norma Cohens Productions Norma Cohen on Facebook Norma Cohen on Instagram Norma's LinkedIn

This episode of THE NEXT LEVEL is all about brides! Well, actually Julie Sabatino is all about brides and as the creator of The Stylish Bride, she performs a valuable service for brides. Julie's entire business model is based on providing a much-needed service for brides during a stressful time. Learn how she's made herself an invaluable part of any wedding! In this episode, Andy and Melissa discuss: The types of services Julie provides, not just to brides, but also to grooms and anyone else that is a part of the wedding. Julie's secret for scaling her business to multiple cities, even though she offers a highly personalized service. It's all about the experience, and Julie does what it takes to give her brides a fantastic experience. How to let your clients tell you what they need from you. Previous episodes mentioned: Mindy Weiss Sylvia Weinstock