The Web Canopy Studio Show

What can Kate Bush teach us about reviving old content?Season four of Stranger Things just wrapped up, and it's made major waves in the music world with the reintroduction of Kate Bush's 1985 release called, "Running Up That Hill (Make a Deal With God)" from her Hounds Of Love album.It's fascinating that it has not only become such a pivotal part of the show (no spoilers here!), but it has also taken over the airwaves 37 years later.The success of "Running Up That Hill" has raised a question for me and for the team here at Web Canopy Studio:...Can old content become relevant again?In the marketing world, it's pretty easy to put out a piece of content and watch it go off into the ether and die, where we never really hear from it again.But it doesn't necessarily have to be that way.It took "Running Up That Hill" almost 40 years with relatively low recognition before it took off thanks to a new medium. It hit #1 on the Billboard Global 100.It has been used 1.8 million times in TikTok videos. It has been streamed 465 million times globally, which is a 16,000% increase before the show aired.And it's now the most-streamed song on both the US and global markets for the last few weeks.So how do we take a page out of Kate Bush's book and get our old marketing content to be relevant again? In this episode, I'm breaking down:- how to find old content that you produced and make it relevant again- how to expand on your content and make it better- how to reach a wider audience- and how to create an awesome experience for your audience And I promise - no spoilers! View the full blog article here to escape the upside down: https://www.webcanopystudio.com/blog/running-up-that-hill-with-content-marketing -----Ready to get more out of your website? Be sure to check out our newest program called the Website Accelerator!https://www.webcanopystudio.com/startThe Website Accelerator is the only program of its kind that helps you create a low-stress, easy-to-manage website that generates customers.Inside, we're going to guide you through all the ins-and-outs of building a high-converting website that generates results.You'll get access to all of our templates, themes, and resources, access to our team through group masterminds, and 1-on-1 specialized training.You'll work 1-on-1 with our team of strategists, developers, designers, and content writers on regular calls and communication so we can work side by sideYou'll also be able to join others just like you who are going through this process, as members of our team lead group masterminds and Q&A sessions.We're going to give you everything you need to design and build a beautiful, conversion-focused website inside your own HubSpot portal.We'll give you copy templates for landing pages, templates for email copy, HubSpot theme templates, swipe files, video training, audio files, PDFs, checklists, and guides to take ALL the difficult stuff off your plate.We're going through HubSpot tips, tricks, and strategies, how to get more out of the platform, and how to streamline and optimize your usage so you aren't spending hours a week just trying to keep up...And that just scratches the surface! Check out the Website Accelerator here: https://www.webcanopystudio.com/start

HubSpot recently released FREE CMS Tools, which has been making big news in the world of website development.But what does that mean for you? What is included in these tools? How can this be helpful for companies not currently on HubSpot?I'm breaking this down, and much much more on this episode of the Website Conversion Show!In this episode I’m outlining exactly:- what is included inside this awesome release from our friends at HubSpot- what ideas you should be thinking through in order to create, or add to, your website presence- and how to make your website turn into a conversion machine no matter how big or small your company may beLink to the full show details and show notes here: https://www.webcanopystudio.com/blog/powerful-ways-to-leverage-hubspot-free-cms-tools ------Ready to get more out of your website? Be sure to check out our newest program called the Website Accelerator!https://www.webcanopystudio.com/start The Website Accelerator is the only program of its kind that helps you create a low-stress, easy-to-manage website that generates customers.Inside, we're going to guide you through all the ins-and-outs of building a high-converting website that generates results.You'll get access to all of our templates, themes, and resources, access to our team through group masterminds, and 1-on-1 specialized training.You'll work 1-on-1 with our team of strategists, developers, designers, and content writers on regular calls and communication so we can work side by sideYou'll also be able to join others just like you who are going through this process, as members of our team lead group masterminds and Q&A sessions.We're going to give you everything you need to design and build a beautiful, conversion-focused website inside your own HubSpot portal.We'll give you copy templates for landing pages, templates for email copy, HubSpot theme templates, swipe files, video training, audio files, PDFs, checklists, and guides to take ALL the difficult stuff off your plate.We're going through HubSpot tips, tricks, and strategies, how to get more out of the platform, and how to streamline and optimize your usage so you aren't spending hours a week just trying to keep up...And that just scratches the surface! Check out the Website Accelerator here: https://www.webcanopystudio.com/start

How do you know how much you should be spending each year on your marketing? On your website? On your ads? On your staff salaries and vendors?What kind of return should you be expecting?How do you know that you’re making the right decisions and not just “winging” it with your best guess? These are pretty important things to figure out so we don’t end up wasting our time, energy, and money on things that don’t add to the bottom line. I want to share with you everything I can around proper planning of your efforts so you're not stuck spending dollars and hours on things that don't work. In this week's episode of the Website Conversion Show podcast, I'm opening up so much about this topic, giving tons of actionable tips and strategies to fill you in on the in's and out's of planning your spend to focus on the most ROI possible.What is the biggest mistake most companies make in planning their marketing efforts and their marketing budgets? Well... the majority of marketing flops come from 1 of the following 2 poor scenarios… Sometimes both! Not setting appropriate goalsSpending time and money on stupid stuff In this episode I’m outlining exactly:how to actually plan your marketing budget the right way...how to choose precisely where you should spend your time, energy, and money to get a positive ROI (no more winging it or just guessing...And how to reduce the amount of time you’re spending on things that don’t matter...-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

We do a lot of work with companies who sell consulting services or high-end software products, and this is what almost all of their sales processes look like: We’re going to get people on a callWe’re going to schedule a time to meetWe’re going to start asking them some background questions about their business to show them we’re interested in themSounds like a pretty good sales process, right? WRONG! This is a flawed sales process that’s not going to yield positive results.To run an effective sales process, specifically in the exploratory call, we have to sell backwards. You have to approach your sales calls… as if you are a doctor trying to understand your patient’s situations.What this means is that throughout your call, you’re going to get away from the idea of pitching, and you’re going to start getting them answer questions regularly, and specifically about the objections that you know are going to come up, so you can start to diagnose their problems quickly and easily.This episode is for you if you are looking for a new approach to your sales process with a step-by-step plan to follow. And the best part is, it’s scalable. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Most people see all the different elements of their marketing as separate entities that float around independently of each other. They have the tools and channels they manage, and they see the website as just a PIECE of that. But where this strategy fails miserably, and why so many business owners and marketers massively miss the boat on scaling their lead generation. is because they are not looking at their website… and their CRM… as one unit, as the central hub to everything they’re doing. All elements flow in and out of this unit together.In this episode, John walks through how and why your website is not an isolated, standalone tool. And how to start perceiving your CRM and Website as a comprehensive and central component to everything you are doing.This episode is for you if you are looking to unlock much more potential inside of your lead generation and inside of our nurturing by shifting the way you view your CRM and Website.-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

“How much content do I need to put out to generate more organic traffic and leads?”This is one of the most common SEO questions people tend to ask.People feel like they need to constantly create content and continue building a ton of stuff.In doing so, they often forget a crucial step. Creating Topic Clusters. By grouping your content into smart topic clusters and developing an internal linking strategy around the topic, you are able to do so much with very little. In this episode, John Aikin outlines the process and importance of organizing content in a way that helps people move in a natural buying cycle: awareness, consideration, and decision. This episode is for you if you want to improve your SEO processes and start optimizing your content strategy to help your content rank higher in search results. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Why do most marketers fail miserably today?The truth is that agencies and marketers alike are often not that great at generating and closing quality leads because they get lost in the stuff that should be considered ongoing maintenance.Most agencies will build entire proposals around nothing but services that exist in the attract phase of the flywheel.There's a significant flaw with this. That nobody really cares what the content you have on your website, what your buyer personas look like, what words you hope to rank for, or even how much engagement you are going to get on your social platforms - if you're not closing enough leads to make your business grow.In this episode, John Aikin discusses the main reasons marketers often overlook the core focus of generating leads and how to start shifting the way we view lead generation and the flywheel as a whole.-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

We have to hook the audience like we're fishing, right? We have to hook them, or we're never going to get them in the boat. If we don't do our job of putting the correct information out there that catches their attention, that appeals to them, our efforts become a complete loss.But you shouldn't just stop there. In this episode, John Aikin uncovers critical actions you should take to successfully create a conversion, including compelling details for the: HookStoryOfferCaptureNurtureThis episode is for you if you are wondering how to create more conversions with people in all different stages of the buyer's journey. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

One of the hardest parts of building a strong marketing machine is regular content production. Coming up with relevant content is not always easy. Building on the same topic over and over again is even harder. However, it doesn’t necessarily have to be that way. In this episode, John Aikin dives into 3 keyword strategies for creating more content around 1 topic to help you revamp your SEO strategy. The strategies covered include: Inspiration Related SearchesInstruction Related SearchesImplementation Related SearchesThis episode is for you if you are wondering how to create more content around the keywords your already rank for and improve your rank for similar terms. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

One of the great things about automation is that it eliminates so much manual labor and allows you to optimize your data with ease.There are countless things that you can do with automation when somebody fills out a form on your website.And if you're using a tool like HubSpot, there are so many simple workflows that you can set up to streamline your entire marketing and sales operation from the get-go.In this episode, John Aikin discusses 10 automation tactics that you can implement today, including:1️⃣ Onboarding2️⃣ Nurturing3️⃣ Lead Scoring4️⃣ Property Adjustments 6️⃣ Segmentation7️⃣ Deal creation8️⃣ Contact Assignment9️⃣ Followup Tasks🔟 Contact HandoffsThis episode is for you if you are looking for different ideas for creating automation to filter your contacts and build momentum for your sales and marketing teams!-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

When we look at websites from a decade ago, we see websites that included a logo, section one at the top, section two in the middle, and section three at the bottom of the page. People decided that section one would have an image background. Section two is all white. And section three section will include a line that’s all black. This used to work great. As the internet has evolved, so has website design.Truly successful websites help your prospects and customers as they move through your website to stay, engage, and have a great experience.In this episode, John Aikin discusses website design trends that do a fantastic job of representing your brand. The three major trends we’re diving into include:Making sure that you are breaking the planeCreating a sense of flow throughout your pagesUsing real people that are experiencing success in your design This episode is for you if you are looking for impactful must-have design trends for your website.-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

The majority of content that you find on a website is generally centered around that company's product or services.We want to show people how cool our product is. We want to show how this service actually works. This feels like the right kind of information to show because why else would someone come to our website? The issue with this? We're not solving problems.The lion's share of people who hit our website are looking for the answer to their specific problem. Our content needs to address this by giving them a reason to stay and engage.When we're thinking about how to improve the conversion rate of our website, we must tell the story that focuses on the problems our products or services actually solve.In this episode, John Aikin goes into depth on evaluating the problems your customers need to solve and using that information to: ✴️ Capture the attention of new website visitors.✴️ Put ourselves in the shoes of our target customers to understand their issues.✴️ Build top and middle of funnel content for prospects in different stages of the buyer’s journey.✴️ Shift all of our content from product-focused to problem-focused. This episode is for you if you want to shift the way you talk about your products and services to improve your website's ability to generate and retain more leads.------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Conversion rate optimization is not something you do right away on your website. On the other hand, it's not something that just happens on its own, either. You need the foundation first before you can start thinking about improving the overall goals and improving the overall performance of what you're trying to accomplish.But once the groundwork has been laid, you can start to hone in on your existing content and find new ways to create quick wins that will lead to a high impact on your website's ability to generate leads. In this episode, John Aikin discusses strategies that you can implement today to start increasing your conversion rate without spending a dime on ads or other paid tools. We’re taking a deep dive into:1️⃣ Utilizing different types of heat maps to understand how visitors are using our site2️⃣ The correct way to use exit intent pop-ups in an effort to tastefully provide value3️⃣ Identifying and optimizing your highest converting pages as the building blocks for your conversion machineThis episode is for you if you are looking for quick and straightforward ways to impact your website performance and generate new leads with content you already have.------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

What metrics should you be tracking to monitor your website and overall marketing performance?We are constantly asked, “what KPIs do you track on your website, what metrics matter the most?'' Today there are a lot of tools and dashboards that capture data of even the tiniest elements of any website. …And that is exactly why people get overwhelmed by data because they further complicate the process of knowing which metrics really affect your business.What metrics you should track will depend largely on what your business goals are. However, there are three fundamental KPIs that you may have been ignoring (and they are critical for your business!)In this episode John Aikin goes through those three metrics:🟢 The first one will inform you whether you should increase or decrease the pace of your marketing activities.🟢 The second one is likely something you’re not considering at all (and if you are, 10 points to you!) which will help you fine-tune your conversion rate.🟢 The third one is a consolidated report, which if done right, can give you high-impact insights that will tell you exactly where you should focus next. This episode is for you if you're confused with your website & marketing data, but want to know which metrics you should be tracking regularly. -----View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Businesses across the world spend a ton of money every year to fine-tune their SEO strategy just so they could drive more visitors to their website.But is it the only way to reach your qualified customers?Are there any other reliable, consistent, and cost-effective ways of reaching your qualified customers? Absolutely! In this episode John Aikin talks about the one simple funnel that can add considerably revenue to your business every month… and the best part is it is, it’s extremely simple and easy to do.Here's what you'll learn from this episode,Why paid ads in the B2B world are done completely wrong (and how to actually do them them right way)The one crucial step every business misses while implementing their marketing funnelsThe four-step process of doing paid ads the RIGHT WAY which will result in increasing your booked calls/demos every monthThe exact numbers and targets you can swipe for your conversion rates and lead generationIf you've been struggling with generating qualified traffic, then this episode will give you the solution that you've been looking for! -----View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Whether you sell a product or a service, keeping the salespeople busy is a common problem that every business deals with. Regardless of the type of business you operate, there are three distinct phases every customer must go through before they become a paying customer.Generally, the most important phase in this process is booking a call or demo before entering the sales process. The problem is, most businesses do this the wrong way and never end up booking enough leads to keep their calendars full.We typically try to focus on the bottom of the funnel when it comes to marketing. However, we cannot neglect the top or even the middle of the funnel, which is where most of the leads are falling out.In this episode, John Aikin shares three important strategies that you can deploy to keep your sales team’s calendars full with booked demos. We are going deep on:The number 1 reason why you're unable to convert more of your leads into customers. The ONE THING you can do to resolve this immediately, and the three essential steps on how to do it efficiently.The exact process to add up to 50% more opportunities to your sales process.This episode is for you if you are responsible for getting calls on the calendar and need a new, fresh take on how to get traction.-----View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Brand awareness is one of the most critical components to your marketing… Yet it’s probably the hardest aspect of your job to measure. We are hardwired to think that brand awareness means buying huge billboards, large social media campaigns, astronomically high ad budgets, SEO everywhere, and more.But where does your website fit into this picture of building brand awareness? Does it play any role at all, if any?The answer most certainly should be a resounding "YES". In this episode, John Aikin is going to reveal a four-part strategy that's gonna make your website a potent tool in building your brand awareness and getting more customers.In this episode, you'll get to know:1️⃣ Why getting a bit “chatty” with your visitors is important to convert them into customers. And that one tip, which if implemented can deliver immediate results.2️⃣ How to leverage stories, and why thinking about design within those stories can empower your customers to stay with you for life.3️⃣ The single most important element to implement on your website to improve your brand awareness and how memorable you are.4️⃣ How to create a greater sense of belonging among your customers and why thinking about community is the next wave of brand building.Stick around, you’re going to want to take notes on this one my friends! -----View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

The home page is generally the most visited page on your website. You have about two seconds to convince your visitors to stay before they choose to bounce. That means getting your home page to convert better leads is a huge deal. Unless you're a recognized brand in the industry, the weight of keeping the visitor on your website lies solely on your content and layout of that home page… So how do you make sure that it does its job effectively and within the 2 second time window?In this episode, John Aikin gives you a five-point checklist to ensure your home page's positioning and messaging stays congruent while delivering results.John breaks open:The one thing that a visitor notices the first time he gets onto a homepage and how to ensure it hits the 🎯(bullseye) every single time (and avoids common pitfalls).The formula to follow that will convince the visitors that you understand them.How to build trust and back up your credibility with proof.The secret tip to keep at the bottom of your page that's gonna make the visitor cry and say "YES! They truly get me".How to ace your CTA game.These are the five points that you need to keep in mind in order to make your home page messaging tailored specifically to your target audience. -----View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Planning on a new website or a redesign in the next year?In this episode, we’re taking a look at the top 3 factors that you should consider when choosing the best platform for your next website. We’re also going through the biggest trap of using free or cheap platforms, and why cheap is rarely the best option. Sticking with the wrong tools can have a drastic effect on the conversion rate of your website, and ultimately the growth of your business.John Aikin goes through the three main considerations for choosing the right website platform and what most people get wrong when evaluating what tools to use.(hint - platform features and cost are rarely the deciding factor!)In this episode, you’ll get to know:🔹 The three most important categories that define a successful website platform that most people overlook, and how to know which one fits in the best with your business needs.🔹 Why you shouldn't bite off more than you can chew when it comes to website maintenance.🔹 The power of tracking the right kind of data within your platform and the impact it can have on a business. By the end of this episode, you’ll learn to evaluate different website platforms based on your needs and choose the one that is 100% right for your business.-----View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today? Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

What are the biggest keys to creating a successful website for your business that allows customers to find you, engage with you, and ultimately buy from you again and again? Over the last decade John Aikin and team have been a part of thousands of website projects and have seen consistent trends in what makes a successful website… successful.And here’s the absolute truth: What most people think makes a website convert well is almost completely irrelevant. In fact, most people either:Think great websites require a lot of money. (false) or,Think producing a ton of content is required to make the website perform well. (false)In reality there are just 6 primary components to a successful website, regardless of its size, how much it cost to build it, or how much content it has. In this episode, John Aikin dives into the core elements of a successful website and breaks down:👉🏽 How your platform plays a significant role in the overall success of your website👉🏽 Why positioning is the most important factor for converting visitors into leads👉🏽 What smart design features can do for overall conversion👉🏽 How smart nurturing after form submission is an often overlooked but critical piece to the puzzle 👉🏽 Why the focus of SEO is generally misplaced attention👉🏽 And what an emphasis on ongoing conversion rate optimization will do for your website’s ability to outperform your competitors and put calls consistently on your calendar week after weekThe 6 categories framework will help make your website convert. You can make these changes without needing to hire a developer or investing extensively into resources. Use this framework as a starting point of your roadmap to a successful website.View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website ----- Get A Free Website Report TodayAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos? If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform better And the best part? You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Beginning our journey on understanding the website process with brand, messaging, and strategy

Are you in danger of measuring the wrong KPIs? Today we're talking about vanity metrics - what makes them dangerous, what red flags to look out for, and how you can avoid them altogether!

Today we’re talking about selling the next step, not the entire staircase. Salespeople and marketers tend to get excited and try to pitch “the big thing” when you should really be thinking in terms of small wins, next steps, and earning the trust it takes to win the big opportunity.

Today we're talking about flipping the flywheel - why you should be focusing on revenue first and what so many marketers get wrong about this. Host Tim Wirzburger is joined by special guest John Aikin, CEO and founder of Web Canopy Studio.

Lead scoring is an awesome way to build a qualification process for your leads. Let's do a high-level overview and discuss the fit and engagement of your leads!

HubSpot JUST released a new CMS Hub with a professional and enterprise version. Here's a brief highlight of some of the best features, directly from HubSpot:Creating Content - with themes, drag n drop pages, beautiful templates, and the marketplace with 1,000's of templates, your team can create content fast.Getting Found Online - with SEO recommendations, Google Search Console integration, and Content Strategy tools - your team can easily create a website that is made to be found.Developing Amazing Experiences - with local development, CMS staging, personalized content, CRM-driven dynamic pages, and multi-language content - you'll be able to create remarkable web experiences.Capturing Leads - with forms, live chat, conversational landing pages, and pop-up forms - you'll be able to capture the right leadsGaining Insights - with traffic source analytics, page performance insights, and our CRM timeline of site activity - you can get the insights you need to make better-informed decisions.

The buyer’s journey is the process people (our potential customers) go through in decision-making from the time they become aware of their problem through every step of research, weighing options and ultimately making a purchase decision on what product or service is best suited to them.You’ve likely heard of the “hero’s journey,” which is a framework often used in filmmaking or writing. This is the same basic idea, but when we look at a buyer’s journey as a brand, we’re looking at it so we can position ourselves as a guide for prospects while they’re on this mental journey doing research and exploring options. As a brand, you want to focus on your customer’s being the hero and you being the guide. What we’re really doing here is trying to understand the decision-making process of our buyer persona and showing up as a resource or thought leader for them. This will help you plan your content and inform your content and messaging.The buyer’s journey is broken into 3 phases, awareness, consideration and decision:AwarenessConsiderationDecisionWe're going through each of these and highlighting what they mean and why they're important!

There are several components that make up an accurate and comprehensive persona. You may see other resources that give you some alternative categories to explore, and those are great. You may choose to add more to your personas down the road. For now, we are going to stick to the most impactful elements that make up every buyer person we’ve ever developed at Web Canopy Studio. We have found that focusing on these 6 primary categories for your personas will give you everything you need to know in order to create amazing content that converts leads time and time again.Buyer personas, according to HubSpot, are a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.This is a fantastic definition, because it states exactly what kind of person this is you are trying to market to - semi-fictional. Note that we don’t say “made up” and we don’t say “actual person.” We want to create a persona who is based on your most ideal kind of customers. These are the customers you would replicate a hundred times over if you could, because they are the exact kind of people you want to work with. You may hear these described as “customer avatars” from some other groups. This is totally fine, and they essentially are the same thing. For our example, however, we are going to refer to them as buyer personas.Check out this awesome episode for the full details on how to built these great personas!

We have to make sure that we are moving things forward. We, the marketers, the salespeople, and the business owners of the world are the ones who are going to push our economy through.Over the last several days, I received a ton of questions from people asking me things like, "John, what do you think? Should we stop? Should we just quit doing our marketing for awhile? Should we pause all of our sales communication? Should we cancel all these future plans that are six months down the road?"I had to really think about that at first because, like you, I didn't know. But it's really clear now that we do have a very solid and stable answer."NO."4 STRATEGIES FOR MARKETING DURING THE CORONAVIRUSTo start today, I'm going to give you four strategies to continue marketing through the Coronavirus crisis. And, hopefully, they help you understand what it is you can be doing, how you can pivot, and how to make things happen for your brand.

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Join us as we discuss great saas website design trends that you won't want to miss out on for 2020. What does that mean for your conversion rates? here are just a few highlights. Stop wasting time on being edgy and focus on solving problemsNo silly taglines that don’t describe your business.2020 is the year we all start answering the questions our customers have - straight and to the point.Simplify the signup processNo one likes to click through a million screens and be deceived about what they are getting.If you need people to talk to sales, make that very clear. Outline the steps to get started so it's abundantly clear what it is you're asking them to do.You have to include your pricingthere's no argument on this one. Pricing is critical, and if you aren't including it, you are losing badly.There are several ways to do it, including chatbots, tables, or calculators. However, you need it.Social proof and videoVideo is the number 1 way of showing credibility.You can talk about yourself all you want, but people will trust what others are saying.Optimize for voicePillar content and topic clusters are the number one way to organize your content into a question and answer format, and they will allow your website to be easily segmented for voice search.Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

4 Quick Win Ideas to Kickstart Marketing for SaaS Companies We are back in the studio this week! Join John, Larry, and Sam as they go over our agencies 4 quick win tips to boosting your SaaS company's marketing! Conversion rate optimization, or CRO, is a form of marketing used to grow the number of people who engage with a product or offer. Marketing for SaaS companies has shifted drastically as CRO has become a stronger focus.If you're a SaaS business, you likely have different business processes, key metrics, and purchasing decisions than other business types. This means you're looking at moving your users from one product to the next, up-selling into different features, or re-engaging the accounts that are not active. If you haven’t done your job effectively, you can lose a significant number of subscribers each month.Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

First off, we are sorry for the lapse in podcasts! We have just been so busy with some cool projects around and away from the office. But Tim and I were finally together in person long enough to sit down and have a good pod sesh!I also have to apologize for the sound quality on this one! It's not terrible but we are in a car for the record. Tim and I were on a video shoot in Chicago when we recorded this episode. Let's get into the juice!!!!!!This episode is all about chatbots. Why now? Why a chatbot? What's the difference between chatbots and live chat?All this and more is covered in this episode. Plus, Tim and I break down the one thing every chatbot needs.That one thing is INTENT. If you don't have the right intent on your chatbot, you're likely using it wrong. There are a lot of different uses, but it's important to ask yourself: "Am I hoping to generate leads?", "Am I hoping to help guide customers on my site?", "Am I hoping to sell products in my chat?"These questions, in combination with what page the chatbot is placed on, are extremely important when creating a new chatbot. Let's get started!Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

You just got hired as the Marketing Director for a promising SaaS company. You're so excited to start bringing in your ideas and creative charm to the team.NOT SO FAST!Before you can take the initiative on some new campaigns, there is something you need to do first:Clean up all the mistakes that the person who had your job, before you, made!We all know you just can't dive into a new position and expect everything around you to simply fall into place. Certainly, people try. But, we all know that you're never going to implement the changes you want to see overnight.That's why we sat down to record a podcast all about how to clean up your predecessor's mess.Even if they were great at their job, there is going to be something that you want to try or implement that directly conflicts with the current marketing culture.Join Raquel, Sam, Larry, and John as they break down how to come into your new position with some great ideas! Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

No, not everyone is making this mistake. But, almost every one of our clients have certain metrics that, while they think are important, really don't mean very much.In this episode, John, Larry, Tim, and Liz talk about the metrics that matter! We know it's easy to fall into the same routine of reporting things like followers, likes, blogs posted, and email open rates but are these stats directly affecting the bottom line?If you're in a Marketing Director or Marketing Coordinator role, this podcast is a MUST LISTEN. We totally know the traps that are so easy to fall into when you're in a role like this. So, let's get to fixing some of these commonly overlooked mistakes! Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

You want to keep the lead generation momentum moving through the Buyer’s Journey and increase your sales so your inbound campaign can start showing bottom-line evidence that it is working.You may be wondering what your next steps are to convert leads into customers.We’ve got four market and sales strategy tips for your sales teams to help your target audience become customers.Read the full blog here!Thank you for listening to our podcast! We would love to answer your business questions. We offer free advice about Hubspot, Digital Marketing, Growth-Driven Design, Marketing Automation, Social Media Marketing, and more! Send Questions to: [email protected] the show (https://www.hubspot.com/agencies/web-canopy-studio)

Using social media ads is an awesome way that we have been able to help clients implement creative lead generation strategies that are outsmarting the competition.Now, starting a paid ad campaign is not something you want to dive into overnight. We actually don't even recommend that you hire someone to do it for you until you have thought of these extremely important things:1. What's the goal of your paid ads campaign?We have seen so many businesses coming to us, guns-a-blazing, ready to taste the sweet sweet ROI of a paid ads campaign.They often just watched some video by a You-tuber who claimed to double their business with one simple ad hack.That's simply just not how it works. The truth is that you need to set a very realistic goal before you start thinking about starting paid ads. Advertising on Google, Facebook, YouTube, or LinkedIn can be an amazing tool. However, like any other tool, there are certain tools to get each specific job done.This means that before you start thinking about paid ads, you have to think about your goal. Do you want to sell directly to your clients? Do you want to generate new leads? Do you need to get the word out about a new product? Hopefully you have a specific idea of what you want to accomplish.2. Where is your audience hiding?After you know the WHY you have to lock down the WHO. Creating audiences for your paid ads takes a lot of practice.Once you become an expert in paid ads, you will be able to lock down what offer will fit on what platform. For example: We found that ads targeted at getting people into an upcoming webcast perform way better on LinkedIn. Where awareness campaigns seem to get a much better ROI on Facebook.But guess what?We likely don't have the same audience! Therefore, you need to be ready to explore what media outlet is going to work the best for your goal. 3. Do you have the patience for paid ads?The final thing to ask is, "How is your patience?"You really need to be patient when you're starting paid ads. Everyone's business and buyers are so different. You can always look at similar data to identify the best place to start advertising. But remember that the first month or so of doing ads you're paying for data.This data however, is going to be very powerful for future campaigns. Don't give up!We know the task ahead seems daunting and you might consider finding an agency to help you run ads. There is nothing wrong with that, but remember THEY DON'T KNOW YOUR AUDIENCE. They might be able to implement a strategy that worked with similar clients. However, they will need to learn where your buyers are, just like you would have to learn. So just be patient, once you learn the power of paid ads, you will certainly be glad you put in the work!Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Tim and Larry are fresh off a two day trip to Dayton, Ohio. During our 8 hour drive home, we thought, what better time to talk about some powerful video strategies that we use to help our clients grow. There are 3 main strategies that we get into in this podcast. 1 - How to make Sales Videos that every new perspective client will watch. 2 - Making quick Educational Videos that help your SEO and brand dominance.3 - Creating Video Case Studies that help your clients learn exactly how you can solve their problem.There's more!We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging. Check it outSupport the show (https://www.hubspot.com/agencies/web-canopy-studio)

If you know your website could be performing better. This is where to start!How important is wire-framing a website before you start designing? In this episode, we explore the thought and creativity behind designing a large-scale website.There's so much more to web design than paying a guy on fiver' $100 to give you the same template that he produced for 600 other businesses. If you're serious about redesigning your website, there are a lot of important things to consider. Listen to this weeks episode to get a better idea of the work, thought, and creativity that goes into creating an amazing website.We break down how and why we wireframe a website. We talk about how to make sure your new site is performing well on google search. And we even get into the most common trends to avoid.There's more!We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging. Check it outSupport the show (https://www.hubspot.com/agencies/web-canopy-studio)

Stop sending emails that no one is opening!We all know our open rates are not where we want them to be for sending out sales and marketing emails. We have helped countless clients segment their lists', build captivating workflows, and optimize their subject lines.Now, we are sharing all of our tips and tricks with you! When it comes down to it, there are just a few simple issues that you might be overlooking. After listening to this podcast you will be able to attack your contact list with surgical precision.Join content strategist, Raquel Furman and CEO, John Aikin as they share tips on how to enhance your email marketing efforts with Larry Lynch and Sam Monte.There's more!We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging. Check it outSupport the show (https://www.hubspot.com/agencies/web-canopy-studio)

It's shocking how many people are afraid to host their first webinar.We usually hear: "Webinars are too expensive" "I don't have the right equipment" "I am too nervous to speak in front of people" "WHAT IF NO ONE COMES?"This episode puts every one of these fears to rest!Webinar marketing has been a go-to quick win strategy in our office for the last couple years.Even though the idea of holding a webinar is pretty well known, almost all of our clients seem to hold similar misconceptions about webinar marketing.To get to the bottom of these fears, we pulled in our CEO, John Aikin to discuss these strategies with Tim, Matt and Larry. John has hosted countless webinars here at Web Canopy Studio and was super excited to share some of his triumphs and failures. Tim Wirzburger and Matt Roney also joined us this episode. Together, they have helped almost all of our clients successfully find new leads and qualify existing leads through webinar marketing. In this episode, the WCS team shares some powerful first hand stories about how webinar marketing has helped so many business.There's more!We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging. Check it out Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Conversion rate optimization is a word that gets thrown around a lot. Listen as John, Tim and Larry share real life advice for optimizing your brand's website. Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! Send Questions to: [email protected] the show (https://www.hubspot.com/agencies/web-canopy-studio)

This episode is all about marketing strategy for startup businesses. We looked up the most searched questions around how to market your sartup?Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! Send Questions to: [email protected] the show (https://www.hubspot.com/agencies/web-canopy-studio)

Web Canopy Studio's CEO, John Aikin, joins the podcast this week to talk about what so many business are doing wrong when it comes to creating organic traffic for their businesses. After listening to this episode you will probably want to fire your SEO guy. There's no one right way to get your website to rank better on google. However, there sure are a lot of wrong ways.Make sure you aren't making the same mistakes!Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! Send Questions to: [email protected] the show (https://www.hubspot.com/agencies/web-canopy-studio)

How do you know if HubSpot is really working? Where do you find a good HubSpot Developer? How do you become a HubSpot expert?We looked all over the internet to answer the internet's most searched questions about working with HubSpot. Tim, Larry, Matt and Sam dive deep to give you the answers you are looking for! Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! Send Questions to: [email protected] the show (https://www.hubspot.com/agencies/web-canopy-studio)

Another very special episode this week! We have two new voices in the studio today. Our newest team member, Jamie Kramer joins us to share a few of her thoughts on transitioning into agency life. We also have our Lead Designer Liz Mac Intyre here to share some key tips about graphic design and website design. Our biggest focus this week is about managing expectations for clients. When it comes to web design, we want our clients to be as successful as possible! However, sometimes this means shooting down some ambitious ideas that might interfere with the site's functionality.So, we look to answer... How can you create a beautiful website that also serves a greater purpose when it comes to marketing? Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

This is a special episode of Under the Canopy! We are excited to have our Lead Developer, Blake Schewe! A lot of business owners have a strong "there's nothing I can't take on" mindset. While this is a mindset that often leads to success, there are a few situations where this could lead to a total mess. We have seen it a million times! An entrepreneur who has successfully built every aspect of their business decides, "development will be a piece of cake."Fast-forward two month's later and the same entrepreneur is calling us up to fix their Disaster Picasso Painting of a website. Long story short. Listen to what Blake has to say before you try to develop a website on your own. Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Welcome to our second episode of the Under the Canopy Podcast from Web Canopy Studio!This is a fun episode where we explore some hypothetical situations of companies who are struggling with their first steps in digital marketing and automation. Tim, Larry, Raquel and Matt talk through how they would help these hypothetical clients succeed. For instance, if you're a business who is only doing sales through your brick and mortar location and you're ready to start scaling your web presence, this is a great way to get some free advice. You can learn all about some great social media tips and some even better marketing automation tools. *Spoiler alert: it's HubSpot!!!!!We also wanted to share and compare some other tools we use everyday. What is the best app on your phone? Is it something that you couldn't live with out? Or, is it just a really neat tool that makes your life easier? We have some great ones, you have to check out!Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

The first episode of Under the Canopy (the podcast)! Join hosts Tim, Raquel, Matt and Larry as they share their favorite stories, triumphs and failures as digital marketers.How do you choose a name for your podcast? The four hosts debate on what to call our new podcast. When you start getting quality leads, how do you define MQLs vs SQLs with a client? This is a constant challenge we see at our agency. We want to make sure we are setting our clients up for success. Sometime's it's important to manage expectations while setting them up for success. Support the show (https://www.hubspot.com/agencies/web-canopy-studio)