27: How to Sell the Next Step, Not the Entire Staircase
Today we’re talking about selling the next step, not the entire staircase. Salespeople and marketers tend to get excited and try to pitch “the big thing” when you should really be thinking in terms of small wins, next steps, and earning the trust it takes
December 2, 202014m 21s
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Show Notes
Today we’re talking about selling the next step, not the entire staircase. Salespeople and marketers tend to get excited and try to pitch “the big thing” when you should really be thinking in terms of small wins, next steps, and earning the trust it takes to win the big opportunity.
Topics
website conversionconversion rate optimizationwebsite designSEOmarketing automationCRMb2b websitesSaaS websiteHubSpotinbound marketingdigital marketing