15: Stop showing your boss the wrong metrics!
Metrics that matter! Start reporting the the nitty gritty!
Audio is streamed directly from the publisher (pdcn.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
No, not everyone is making this mistake. But, almost every one of our clients have certain metrics that, while they think are important, really don't mean very much.
In this episode, John, Larry, Tim, and Liz talk about the metrics that matter!
We know it's easy to fall into the same routine of reporting things like followers, likes, blogs posted, and email open rates but are these stats directly affecting the bottom line?
If you're in a Marketing Director or Marketing Coordinator role, this podcast is a MUST LISTEN. We totally know the traps that are so easy to fall into when you're in a role like this.
So, let's get to fixing some of these commonly overlooked mistakes!
Support the show (https://www.hubspot.com/agencies/web-canopy-studio)