28: The Dangers of Vanity Metrics
Are you in danger of measuring the wrong KPIs? Today we're talking about vanity metrics - what makes them dangerous, what red flags to look out for, and how you can avoid them altogether!
December 10, 202012m 22s
Audio is streamed directly from the publisher (pdcn.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Are you in danger of measuring the wrong KPIs? Today we're talking about vanity metrics - what makes them dangerous, what red flags to look out for, and how you can avoid them altogether!
Topics
website conversionconversion rate optimizationwebsite designSEOmarketing automationCRMb2b websitesSaaS websiteHubSpotinbound marketingdigital marketing