The Tom Ferry Podcast Experience

Tracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are disappearng today. On the on hand, this is a good thing for protecting our privacy. But on the other, data tracking in digital marketing is how we were able to make our content truly effective. Is there a happy medium of the two that everyone can be happy with? Jason Pantana and his guest on This Week in Marketing, Audience.co CEO Jesse Stein, say there definitely is. All you have to do is know the right strategies for navigating the landscape. In this episode, they discuss the changes to data tracking in digital marketing you need to know about and solutions for getting even better results and a more finely targeted audience. Real estate marketers, this one is for all of you. Watch or listen here. In this episode, they discuss… 2:00 – About Jesse 5:00 – Transparency framework 10:25 – Value vs. spamming 16:38 – What to do with your list 20:45 – Physical solutions 24:32 – Vertical video 28:24 – Amazing permission marketing 31:56 – Closing thoughts ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to sending weekly emails https://www.tomferry.com/agent-tools/weekly-email-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

If you’re a real estate agent who follows my channels and hears what I have to say, you know what you need to do in your business. I believe that you already know what will solve the issues you’re having. So if you KNOW what to do and nothing is happening, what’s the problem? I bet you know the answer to that too. I sure do. It’s what we’re talking about in this Mindset Monday.

Digital real estate events are HOT right now – trust me, I do a lot of them. And one of the best things about them is that you can customize your events to suit your goals. Mary Bartos uses digital real estate events for more than just attracting leads. In scaling her team, events have played a vital role in her recruiting process. And in this episode of the podcast, I talk with Mary about how she’s leveraging platforms like Zoom to host webinars that are pulling in both referrals and new agents, all without the hefty costs of traditional in-person events. She’ll show you exactly what to do at every stage – pre, during, and post – of your digital real estate events. Just watch or listen, right here.

Let’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like you, trust you, and take the next step toward working with you. In this episode of This Week in Marketing, Jason Pantana shows you how to craft a wildly compelling Instagram bio for generating leads. He takes you line by line through the process of structuring a bio that gets leads hooked and naturally encourages them to continue the process of making a connection with you. With only 150 characters, every single one of them counts for generating leads. So watch or listen, right here, and start optimizing your Instagram bio.

This is the life you have. You can do anything you want with it. And if there are going to be natural struggles no matter what, why wouldn’t you go for something insanely big? There are two things that lead to a massive breakthrough. You only need one of them, and in this Mindset Monday, I’m going to show you what they are and how to create the right one.

In a low inventory market, getting the listing appointment can be almost as challenging as closing the deal. We’re in such a competitive space that real estate agents are getting shut down before they even have a chance to show what they’re capable of. Have you reached out to a withdrawn or expired listing and heard that they’re staying put because they’re waiting for the market to change? If you have, I’m sitting with three MEGA Rockstars who between them are set to close 500 listings by the end of this year: Scott Reynolds and his top listing agent, Kathleen Pogany, and Carolyn Young. And on this episode of the Tom Ferry Podcast Experience, they’ll show you the scripts that are working for getting the listing appointment in a super competitive environment. A low inventory market shouldn’t stop you – it doesn’t stop them. So watch or listen right here to learn what getting the listing appointment is all about.

There are a lot of reasons to upgrade your email marketing strategy… For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be. In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more loyal subscribers, and ultimately more business. This is a technical episode that’s essentially a mini course in effective email marketing. So watch it through, then be sure to test out some of the tools Jason recommends, such as https://www.omnisend.com/subject-line-tester/ And if you’re seeing results from what he shares here and want to get MASSIVE exposure from your email marketing, be sure to check out Jason’s full course, “MarketingPRO: Inbox Hero” at: https://www.tomferry.com/marketingpro/ In this episode, Jason discusses… 0:00 – Upgrade your email marketing 2:40 – No. 1: Subject line 7:38 – No. 2: Preview text 9:35 – No. 3: Sender name 13:02 – No. 4: Personalization 16:48 – No. 5: Mobile optimization 19:10 – No. 6: Nested CTAs 20:48 – No. 7: Integrate videos 21:38 – No. 8: Everything “clickable” 24:42 – No. 9: Authentication 27:48 – No. 10: Automated welcome message ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Need more help with your real estate marketing? Start here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to sending weekly emails https://www.tomferry.com/agent-tools/weekly-email-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Are there things you know you should have finished but you keep putting them off? The bad news is it’s only going to get harder, because the more open loops you have, the more your performance suffers. In this Mindset Monday, I show you the first step to closing those loops. Hint: it’s a question and you may already know it, but that doesn’t make it any less powerful.

If you’re running a team or planning to, the calls you need to be making are recruiting calls. Because if you’re serious about scaling your business and serving more people, your agents are your clients – and other agents are your prospects. Lisa Chinatti was already a super successful team leader at the beginning of this year, but something I said at our past Elite Retreat event struck her. She realized that she wasn’t immune from making her calls every day. The difference between her and her team was that she needed to be making recruiting calls. Just a few months later, she’s gone from 72 agents to 115 onboarded. In this episode of the podcast, I talk with Lisa about why leaders need to be making recruiting calls to agents, what they should say on the phone, and what it takes to create a sustainable business in today’s market. If you’re a team leader looking to establish a sustainable business in today’s market, what Lisa has to say is crucial to your team’s growth, so watch or listen, right here.

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads). And if you don’t follow them? Well, I guess you could just call that experimenting. In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, because once you understand them, they’re a lot easier to follow. And it’s important to keep in mind that these are the rules of REAL ESTATE marketing – not just any old type of marketing. They’re not quite the same. So, if you’re in this industry, this is a set of rules you should be living by. In this episode, Jason discusses… 0:00 – The rules of real estate marketing 2:00 – What is the purpose of marketing? 5:00 – Three lead-generating offers 8:48 – Multichannel Magic 10:23 – No secret agents 12:48 – Metrics to pay attention to 15:42 – Relationships 18:00 – Social proof 20:40 – What do you sell? You know the rules. Now gain the skills: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to working your social media https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

As a real estate agent, getting signed contracts is the goal. Producing lots and lots of video content is the way to do it. That’s right… Content is the key to getting signed contracts at a larger scale – not just a way of gaining popularity. To prove it, I have two Rockstar content creators, Jen Dillard and Chris Kwon, who will show you their video content strategies for attracting and closing more and more clients, even as nationwide transactions have slowed down. If Jen and Chris don’t inspire you to quit resisting and start producing video, then I don’t know what do to for you. But if you want to know the strategies that work, watch or listen right here.

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should. Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by implementing the right tactics. Watch or listen to this episode, and then I want to see you R&D some of these postcard plays! In this episode, they discuss… 0:00 – Postcard marketing for success 1:50 – Targeted marketing 5:14 – All about the message 7:42 – High-level strategy 13:00 – Before engaging in a geographic farm 17:42 – Finding inspiration 23:42 – Tactical sending 28:15 – What not to include on a postcard 31:04 – Things you can do now

182 days… That’s what we have between now and the finish line. Regardless of how you did in the first two quarters, now is the time to buckle down and run the plays that will reach your goals, because there is still time. In this Mindset Monday, I’m talking about what you’re going to do in the next two 90-day cycles to finish the year strong.

Ever feel like your confidence has taken a dip and you don’t know how to get it back? The answer may be easier than you think, and you already have everything you need. It’s all about the way you carry yourself – the way you move. And in this Mindset Monday, I’m going to tell you the movements that help you get your swagger back.

When the inventory is this scarce, you need to multiply every real estate listing you have. And by that, I mean leveraging one listing into opportunities for many more. This week, I’m continuing my conversation with Jeff Mays and Jason Pantana with a hyper-focus on how to multiply every real estate listing by launching it in the right way. To do this, we’re covering: The best time to launch a listing How to market your Open House for optimal success Turning your database into raving fans And more! Watch or listen to this episode now, so when you get your next listing, you’re ready to multiply it into a whole bunch more.

What stops you from making videos? I’m willing to bet it’s fear of the camera. Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding agents back from their highest potential. Because today, social media demands more content of you than ever before. In this short clip from our Elite Retreat event, Jason shared the most important mindset shift you can make to get out of your head and conquer your fear of the camera. If you feel any sort of camera shyness or resistance toward making videos, this is advice you need! Watch or listen, right here. In this episode, Jason discusses… 0:00 – Three Stages of Content Overwhelm 3:58 – Postcards vs. Video 5:38 – What stops you? 7:20 – How to conquer fear of the camera ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Serious about dominating on social media? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to Instagram Reels https://www.tomferry.com/agent-tools/instagram-reels-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

What do winners always do that makes them winners? It’s not knowing the right answers every time. I’ll give you a little hint… it’s about flexibility and one particular word that fortifies their mindset every time they use it. Find out what it is in this Mindset Monday.

As a real estate agent, confidence and certainty are everything. They’re not only what you feel after you close a deal but what’s required for you to land the deal in the first place. Right now, in our industry, there is a confidence and certainty crisis… I’m talking with agents who are feeling so displaced, so lost, and frankly so depressed that they’re considering giving up. And if you know me, you know how seriously I take that. For those who feel that way, this episode of the Tom Ferry Podcast Experience is for you. I brought on two of my top people, Sales & Marketing Edge dream team Jeff Mays and Jason Pantana, to help you regain your confidence and certainty by showing you the first steps you need to make to get back on track. Today’s market might be hard, but there are plays that still work in it. These are some of them. So watch or listen and then give them a try.

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues? That’s the question that Jason Pantana is answering in this episode of This Week in Marketing! In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience. And what if you’re not a new agent? These are “musts” for agents at any level of experience – and you better be watching if the new kid on the block can use them to beat you out. So no matter your level of experience, be sure to watch or listen, right here. In this episode, Jason discusses… 0:00 – Marketing must-nots 3:28 – Marketing Must No. 1: Weekly newsletter 8:24 – Marketing Must No. 2: Market report 9:40 – Marketing Must No. 3: Local spotlight 13:08 – Marketing Must No. 4: Networking group 13:47 – Marketing Must No. 5: Request reviews 15:25 – Marketing Must No. 6: CMAs for your sphere 16:14 – Marketing Must No. 7: Personal brand 18:37 – Marketing Must No. 8: Network your face off 19:43 – Marketing Must No. 9: Open houses 22:53 – Marketing Must No. 10: Work the APC neighbors 24:13 – Move the needle ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Serious about making this the summer that transforms your business? Start here: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to working your database https://www.tomferry.com/agent-tools/db-community-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

If you want to succeed big, you’re going to fail. It’s part of the process. The problem with failure is that people let it kill their enthusiasm. It takes sustainable enthusiasm to push through those necessary failures and triumph in the end. And cultivating sustainable enthusiasm is what we’re talking about in this Mindset Monday.

What is the greatest competitive advantage in modern economy? Seems like a loaded question, doesn’t it? But if you ask Shawn Achor, one of today’s leading researchers in the field of positive psychology, the answer is very simple – happiness. That’s right… Turns out that starting with happiness might just be the key to unlocking your greatest competitive advantage, making you more productive, influential, and successful. So, how do you unlock happiness before achieving your desired success? That’s what we’re unpacking not only in this episode of the Tom Ferry Podcast Experience, but also at this year’s Success Summit! That’s right… I’m super excited to announce that Shawn will be our keynote speaker at the 20th anniversary Summit in Dallas, August 22-24! On this episode, Shawn provides the perfect introduction by sharing with me two behavioral changes and one specific mindset shift that you need to make to open your life up to optimism and joy. Watch, listen, and start these mental exercises now to fully prepare yourself for when you arrive in Dallas! If you don’t have your ticket yet, grab it today.

If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of the best ways to provide a ton of value, showcase your expertise, and get your database leads actually excited to make a move. So why aren’t more agents doing them? In this episode of This Week in Marketing, Jason Pantana talks with lead generation master David Caldwell about how agents today are putting too much money and emphasis on bottom-of-funnel leads while neglecting the goldmine of their database. They’re diving deep into Annual Equity Reviews, how they differ from real estate CMAs, and why you should be having them. If you’re not taking advantage of your database or the lead generation superpower of the Annual Equity Review, this is an episode I seriously suggest you watch right now. In this episode, they discuss… 0:00 – Creating productivity 2:13 – Bottom-of-funnel leads vs. database 5:12 – Repeat & referral 7:30 – Lack of consistency 9:50 – Annual Equity Review: the better real estate CMA 15:07 – Delivering certainty 16:48 – The referral coefficient 21:00 – Reach out to David ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Serious about tapping into your database leads? Start here: -MarketingPRO: Inbox Hero https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to Annual Equity Reviews https://www.tomferry.com/agent-tools/annual-equity-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

We’re in a new real estate market. It’s either going to excel you to greatness or it’s going to destroy you. To be completely honest, right now I’m not sure everyone is cut out for it. The question is… are you? That’s what this episode of Mindset Monday is dedicated to helping you find out. I’m going to tell you exactly what you need to be doing to put that fire back in your belly which is going to separate you from the agents who are struggling right now. The fact is, real estate agents are leaving the industry at a rapid pace, but those who use this time wisely are the ones who will stand at the top of their markets for years to come. That’s what this year’s 20th anniversary Success Summit is specifically designed to help you do, and that’s why we’re calling it “The Path Forward” – because it’s about YOUR future. We’re giving away more than we ever have before, so if you’re SERIOUSLY COMMITTED to surviving and thriving in this market, make sure to get your tickets soon: https://www.tomferry.com/summit/

What’s the difference between the best real estate agents in the world and the rest of the real estate agents in the world? Is it how much money they make and the influence they hold over their communities? Well, that’s part of it… But before any of that, there are eight things that the best real estate agents in the world all have in common which got them to where they are now. For this week’s podcast, I want to share with you a clip from last year’s Success Summit where I take the audience through these eight traits so they can begin to develop them too. Because if success leaves, clues, then why would you not follow them? And if you’re seriously interested in following the trail of success, you don’t want to miss our 20th-anniversary Summit happening this August in Dallas! Watch or listen right here, then leave a comment telling me which of these traits you need to work on developing.

The world is going to squeeze you. Interest rates, home prices, everything else on top of that… It’s always something. But how do you react when you feel the squeeze? The answer to that is what makes the difference. In this Mindset Monday, I’m going to show you a better way to react when you feel the squeeze begin to tighten.

What is a summer real estate takeover? Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent… While everyone else is going on vacation and bringing their marketing with them, you have the chance to sweep in and sweep up the business by doubling down on the most effective marketing. In this episode of This Week in Marketing, Jason Pantana shows you the four power moves of an effective summer real estate takeover. And it doesn’t mean you have to be working all the time! When you run these moves correctly, you can hit the beach while your marketing continues to hit new leads. Click the link to get started on your summer real estate marketing plan!

Today's market requires more from agents than just understanding home prices. You need to understand why home prices are rising in some areas and dropping in others, and what it means for the people who still need to move. It’s all about finding correlations in the story so you can be the agent who creates your own inventory instead of waiting for it to appear. On this episode of the Tom Ferry Podcast Experience, I’m talking with the King of Real Estate Data, Keeping Current Matters Founder Steve Harney, about understanding home prices in today’s national market and how they influence the actions of homeowners. You’ll learn: The real estate cycles that influence the mindset of the market The factors that determine home prices and mortgages Your solution to a lack of inventory What motivates homeowners to sell or stay And a lot more! This is an information-packed episode, so be sure to watch or listen here.

Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking to work with the BEST, gaining notoriety is your path to getting rich. That’s what Jason Pantana is talking about in this episode of This Week in Marketing: real estate fame assets, what they are, how you can find yours, and how to use to them boost your brand recognition. You’re going to hear how some of the best agents in the industry have boosted their personal celebrity and leveraged it into building monster businesses. If you’re interested in being the most influential agent around, it starts with finding your real estate fame assets, and that starts by watching or listening, right here. Don’t forget to leave a YouTube comment with what your best fame asset is. In this episode, Jason discusses… 0:00 – It’s all about influence 4:57 – Push vs. Pull 6:05 – Trust in advertising 8:51 – What do you sell? 13:22 – Real estate fame assets ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to capturing your charisma on YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

What do you want? A lot of things, I bet. We all want to make more money, be in better health, and have happier relationships… But those can be vague desires. Because when you really want something – like really, truly crave it – it lights a fire that can’t be stopped. In this episode of Mindset Monday, I’m going to show you how to light that fire to get what you really want.

People ask me all the time what my best advice for real estate agents is in today’s market. In this short episode of the podcast, I’m going to share it with you, and you might not like the answer, but it is what it is. It’s only six minutes, so if you’re a real estate agent, now’s a good time to watch it.

What is real estate micro farming? When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it to a micro level – and that means real estate micro farming. In this episode of This Week in Marketing, Jason Pantana breaks down a style of geo farming that too few agents know about. Real estate micro farming is about lasering in on one specific section of your geo farm with ads and trust-building content that establishes you as the listing agent of choice. Jason is covering how to adapt your content and marketing strategies to your micro farm and obtain permission to establish relationships. So, looking to get more listings? Watch this episode and then get micro farming! In this episode we discuss… 0:00 – About real estate micro farming 2:46 – A customer list 4:40 – Purchasing data 6:20 – Permission marketing 7:20 – Geotargeting 9:28 – Social media advertising 12:30 – Events 14:20 – Content 16:45 – It’s about branding ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Google Business Boss with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to geo farming https://www.tomferry.com/agent-tools/geo-farming-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Have you ever heard the saying that nothing worthwhile comes easy? As someone who studies success, I can tell you that it’s true. With the market as it is right now, many agents are struggling. But if that’s you… “struggling” doesn’t have to mean “suffering.” I’ll show you why in this Mindset Monday.

In this episode of the podcast, I’m talking with superstar Kirsten Jordan about three rules for managing your life at work and at home. Real estate agents have busy lives… Kirsten Jordan has an INSANELY busy life. Between running a mega real estate business across multiple NYC burrows, raising three kids, having a husband who commutes to Europe often, and being on a little show called “Million Dollar Listing,” you’d expect her to say there aren’t enough hours in the day. And yet she doesn’t… Because she’s found the structure and systems that actually work to free up more time in both her work and personal lives. Kirsten is going to share with you three rules for managing your life in and out of the office. So, if you’re ever feeling stressed, burned out, or find yourself making excuses, this is an episode you won’t want to miss.

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business. Your database is a goldmine. Every real estate agent knows that. But what happens when you haven’t touched base in a long time? It’s embarrassing to just come around looking for something again, isn’t it? There are effective ways to warm up your cold real estate database contacts, and that’s what Jason Pantana is covering in This Week in Marketing. He’s going to show you how to move your database contacts from the outer circle to the middle circle and finally back into the inner circle. If you’ve let any relationships slide over the years, this episode is exactly what you need to win them back. Click to watch now, then it’s time to dive into your database contacts! In this episode, we discuss… 0:00 – The No. 1 source of business 5:06 – Organize and pick your contacts 8:34 – Creating awareness 10:32 – Middle circle invitations 13:30 – Getting to the inner circle

Do you want to be a shot caller? Sounds like a pretty cool thing to be, doesn’t it? Becoming a shot caller in your environment and in your life isn’t nearly as difficult as people make it out to be. It’s just about taking shots, for good or for bad. In this Mindset Monday, I’m going to tell you the simplest and most effective way to do just that.

You don’t need to be a real estate agent to want to know how to save on taxes, invest in real estate, prepare for retirement, and better manage your money… But if you are a real estate agent and want to know how to do all those things, then this very information-packed episode of the Tom Ferry Podcast Experience is for you. I’m talking with tax attorney and investor Toby Mathis about how to save on taxes and much more, including: The best business structure to file The benefits of investing vs. saving 1031 exchanges Passive capital gains Finding investment deals This is an episode you’ll want to take notes on and then send to whoever does your taxes. When tax season rolls around, check in with that person to make sure they watched it and are able to check off everything on the list. And if you’re looking for some hands-on tax and investment advice from some of the best advisors in the business, check out this link to sign up for a Free Consultation with Anderson Advisors! This 45-minute call will cover everything you need to know about tax savings and asset protection on your investments – a $750 value!

In this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations. Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for: Creating conversation-starting content Identifying the client avatar of your social media leads Finding the best call to action And turning prospects into clients with DM conversations This is an episode for any real estate agent looking for a step-by-step system for building their audience, creating engagement through DM conversations, and ultimately converting social media leads. Be sure to watch it now! And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to mastering YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Before you get into action, you need to know what you’re doing. Life will try to pull you in a million different directions, and if you don’t know where you’re headed, you’re likely to wander off course. But there’s a better way to stay on track, and it’s what I’m talking about on this Mindset Monday.

You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence. On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands. Malte ran a survey with 1,000 of his clients about the marketing and leadership strategies that are working for them to attract more listings and scale their businesses in today’s market. You’re going to learn: The four highest result-producing marketing channels and how to use them Master strategies for SEO How to use ChatGPT effectively to produce great content Tips for leading in uncertain times These leadership and marketing insights are absolutely invaluable to any agent working today. So be sure to watch or listen, right here.

Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy. In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distribute, and promote your content so that it’s seen by more people and has a greater impact. If you don’t have a social media content marketing strategy, this is the place to start. So watch or listen, right here. In this episode, Jason discusses… 0:00 – A bow without arrows 3:23 – No. 1: Content Blitz 5:50 – Batching 7:50 – Chopping 9:20 – Sampling 11:37 – No. 2: Omnichannel Distribution 13:32 – Third-party publishing 17:12 – A VA 19:25 – No. 3: Paid Amplification 21:43 – Where to run the ads

This is the time of the year when you need to take a moment to pause and take a hard look at who you are and how you’re showing up for yourself. It’s time to ask yourself some serious questions and that’s what we’re going to do in this Mindset Monday.

This is a story about transformation, transition, and overcoming impossible odds. After barely surviving a Humvee explosion in Iraq, Levi Rodgers found himself burned, physically and mentally wounded, broke, unable to work, and in a city he’d never been to before. Today, Levi is the top real estate agent in San Antonio, TX, with a team of 240 agents selling close to 2,700 homes a year. In this episode, I sat down with Levi to talk about his time as a Green Beret, the near-death experience that changed his life, and how he managed to grow such a massive team with no previous real estate experience or knowledge. We’re delving deep into the leadership strategies that worked for him, and how they can work for you tool. Levi is living proof that no matter who you are or your position, you too can become the top real estate agent in your city. So, watch or listen to his incredible story, right here.

Every real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have. For a smart agent, getting a listing isn’t the end goal – it’s the first step to multiplying that listing into many, many more! But to do that, you need your channels set up in the right way. In this episode of This Week in Marketing, Jason Pantana shows you how to get more listings using the ones you already have. He’ll teach you to use four marketing channels to leverage and multiply every listing you get – and continue to scale from there. Oh, and during this episode, Jason references some awesome examples of agents who are using these channels on an epic level. You can check them out here, as well as some expanded strategies for the mentioned channels: Tim Smith’s Listing Films: https://www.youtube.com/channel/UCJpEjASrHi89k8_DKhNY6ng Brad McCallum’s Listing Films: https://www.youtube.com/@BradMcCallum Kyle Deboor’s Green-screen: https://www.instagram.com/reel/Cqnl1caDQXy/ Shane Burgman’s Comedy: https://www.youtube.com/shorts/Ej35zoHqxic The Ultimate Email Trifecta: https://www.youtube.com/watch?v=d_ecFEZktxE In this episode, Jason discusses… 0:00 – Leveraging your real estate listings 2:03 – Channel No. 1: K/L/T channel 7:44 – Channel No. 2: Be seen everywhere 13:37 – Channel No. 3: Post 15:50 – Channel No. 4: The GOAT 19:27 – Establish the channels NOW

Yes, the market is hard right now. Yes, you might be experiencing more challenges than you ever have before. But why would you complain about that? If you look at every great story told throughout time, they all have one thing in common – the hero begins in the same position you’re probably in. On this Mindset Monday episode, I give you something to say to yourself every day to change your perspective and control where your story goes.

Right now, almost no one can argue that we are in a volatile real estate market. You’ve heard all the buzzwords: inflation, interest rates, a lack of inventory, a dozen offers on the one listing in town… Times are rough, my friends. But as someone who has been in this business through the extremely brutal real estate market of 2006-2008 and led agents to continue to scale through it, I know that there are four golden rules for these times. On this episode of the podcast, I’m joined by one of the greatest agents in the game, Tom Toole, to talk about the Four Rules of Winning in a Volatile Real Estate Market. Even if the market continues to turn downwards, the agents who live by these rules are the ones that will continue to shoot upward. Make sure to watch or listen, now.

When you’re struggling to find your focus, how often do you try to add something new to get it back? I see agents doing this all the time – adding a new system or tool which just makes it harder and harder to cut through to what you need to be doing. But there’s a better solution, and it’s a whole lot simpler. Find out what I mean in this Mindset Monday.

Are you familiar with the T3 Sixty Annual Trends Report? Because you should be. Every year, this industry leading brokerage consultancy releases a report covering all the vitally important real estate trends that agents need to know. This document is a data powerhouse that agents can use to establish themselves as the knowledge brokers in their markets. On this episode of the podcast, I’m joined by T3 Sixty CEO, Jack Miller, who is going to help me dive into the most important real estate trends affecting your business right now. We’re going to cover: The upcoming NAR class action lawsuit What’s going to happen to real estate commissions going forward The future of iBuying And the pitfalls agents need to be looking out for right now These are real estate trends that you can’t afford to ignore, because they’re going to have a profound impact on your business. Take notes when you watch this one, and then be sure to go to https://www.t3trends.com/tom-ferry/ to get a discount on your 2023 Swanepoel Annual Trends Report.

The marketplace is changing… Selling a house today is a lot harder than it was yesterday, and on top of that there’s some news which has the potential to change our entire industry. If you ask me, or any of the top real estate coaches out there, now is the moment when you need to adjust your marketing to be hyper-focused on getting listings. So, what are the best listing attraction marketing strategies being used today? On this episode of This Week in Marketing, Jason Pantana sits down with two other top real estate coaches, Kristi Jencks and Jeff Bannan, to find out. They’re talking next-level, advanced tactics that even new real estate agents can use to gain control of the inventory in their markets. It doesn’t matter if you’re a new agent or an industry veteran because this episode is essential for anyone who is looking to stay on top of our shifting environment. Watch or listen, now! In this episode, top real estate coaches discuss… 0:00 – Meet Kristi & Jeff 4:05 – For the new or solo agent 6:34 – Open house opportunities 10:15 – FB events and stacking open houses 14:35 – Videos for generating listings 20:28 – Sphere of influence 25:30 – Knowledge that changes lives 28:00 – Videos that set you apart 31:27 – Defining who you are 35:50 – Connect with Kristi & Jeff

Pain gets a bad rep. People feel pain when they’re at their lowest, when things are going wrong and they’re where they don’t want to be. That’s probably why when they start working towards something and the pain naturally arrives, they give up. But this is a mistake. You need to embrace the pain. And I’m going to show you how to in this episode of Mindset Monday.