
The Tom Ferry Podcast Experience
1,023 episodes — Page 8 of 21
8 Steps for Creating Generational Wealth | Tom Ferry Podcast Experience
What is preventing you from creating generational wealth? I’m not talking about you making more money or hitting the jackpot – I’m talking about building serious wealth that will survive you when you’re gone. As a coach to some of the top real estate agents in the world and a lifelong student of business mentored by some of its greatest minds, I’ve seen where true wealth begins. I’ve studied the successes, learned from all the failures, and I’ve found eight things that all wealthy people do, and all broke people don’t. The fact is, creating generational wealth isn’t complicated – it isn’t easy, but it’s not complicated… And that’s why in this episode of the Tom Ferry Podcast Experience, I’m going to share with you the eight steps that I’ve learned which if followed precisely, are certain to transform your financial legacy. I’m covering: Investment strategies Cultivating the right identity Finding your way into the right rooms Financial management And much, much more If your goal is creating generational wealth which will contribute to every other aspect of your life and provide for your family generations down the line, this episode is for you.

Finding Your “Why” | Mindset Monday
If you’re not behaving like the person you want to be, if you’re striving for something but continually letting yourself down, it’s time to look at your motivation. I always say that when you find your “Why,” you find your way. And so, in this episode of Mindset Monday, I’m going to help get you back on track by giving you a strategy for finding your purpose.

3 Easy Vertical Video Ideas for Real Estate Agents | This Week in Marketing
Social media is HUNGRY for video content. It seems like every day the feeds get more and more crowded. So how is it possible for busy agents to take advantage of the unparalleled exposure that social media video can offer without spending all their time producing it? You need video ideas for real estate agents that are easy, effective, repeatable, and… yeah… vertical! That’s exactly what Jason Pantana has in this episode of This Week in Marketing. He’s going to give you three of the easiest and most effective vertical video ideas for real estate agents looking to create more quality content in less time. If you’re looking to maximize the ROI on the effort you spend making real estate videos, these ideas are exactly what you’ve been looking for, so watch or listen, right here.
What’s Hot & Not in Social Media for Real Estate in 2023 | Tom Ferry Podcast Experience
On this episode of the Tom Ferry Podcast Experience, I have two of the greatest marketing minds in the industry, Byron Lazine and Jason Pantana, to discuss one thing: what’s working TODAY in social media for real estate agents. In just under 24 minutes, Byron, Jason, and I are going to take a deep dive into: The best social media platforms for real estate agents Where agents might be wasting their time on social High-level strategies for YouTube, Instagram, and TikTok The social media content that’s performing best Where to get started with social media for real estate exposure If you’re a real estate agent doing social media marketing in 2023, this episode is full of the advice you need to cut through the noise and stand out in your market.

Your Best Self | Mindset Monday
Everyone wants to be their best self, but then why do they put so much effort into being “normal?” If you want to be your best self, you can’t be following the crowd or aspiring to the best version of someone else. In this episode of Mindset Monday, I’m talking about the trick to finding the authentically best version of who you can be. Check it out here.

Where, When, and How to Ask for Customer Reviews | This Week in Marketing
How often do you hear someone talking up their own greatness and you actually believe them? Probably not often… But when dozens of other people are going out of their way to leave online reviews, it’s hard to not want to work with an agent like this! So, if you want to be like that second agent, you need to know how to ask for customer reviews in the right way. On this episode of This Week in Marketing, Jason Pantana gives you a full rundown on everything related to getting reviews from your clients. He’s going to show you: What platforms you need to be focusing on What times during the process to mention reviews Exactly how to ask for customer reviews What to ask you clients to talk about in their review As someone selling a service in the online era, this information is crucial to your business, so watch or listen, here.
Starting from Scratch: Plays for Young Real Estate Agents | Tom Ferry Podcast Experience
You may have heard that this isn’t a good market for young real estate agents to make their start. But if you believe that, then you need to hear how 20-year-old Vincent Kessel managed to go from nothing to $15 million in volume over just 12 months. Vincent may be son of a real estate giant, but he got no help from his dad (not even a job) and moved to a new city where he knew no one to build his reputation from the ground up. In this episode of the Tom Ferry Podcast Experience, I sat down with Vincent as well as Rockstar agent and role model Byron Lazine to examine Vincent’s story and see what young real estate agents can do to make a name for themselves in this market. If you’re a new agent who has been in the business less than three years, this is an absolute must-watch. And if you’re an old pro, you better watch anyway, because these young real estate agents are coming for you...

Don’t Be Soft | Mindset Monday
So you had a bad day… No one cares. So you don’t feel like performing today… No one cares. This isn’t meant to be mean or insensitive. It’s meant to be encouraging, because once you realize this, it’s easier to see where your energy is better focused. In this episode of Mindset Monday, I’m going to show you the mindset hack for getting tough.

Combining ChatGPT & SEO for Real Estate Marketing Domination | This Week in Marketing
ChatGPT is taking the world by storm. But the verdict is still out on what it is capable of and the extent of its uses across different industries. In your case, ChatGPT might just be one of the most powerful timesavers ever invented, especially when it comes to SEO for real estate marketing – if it’s used in the right way. On this episode of This Week in Marketing, Jason Pantana is talking with ChatGPT & SEO expert Dennis Yu about harnessing this tool to boost your presence, enhance your content, and avoid the common pitfalls that agents are making. They’re going to answer some of the most asked questions such as: Is it possible for ChatGPT to replace search engines? What is the best way to use ChatGPT for real estate? How can you use ChatGPT for SEO? Is there any danger when it comes to using ChatGPT? If you’re doing SEO for real estate marketing and are considering using ChatGPT to enhance it, this is an episode you absolutely can’t afford to miss. If you’re serious about stepping up your digital marketing, we’ve been working with Jason on a new series of courses that are designed to give you the ultimate edge in your market. It’s called MarketingPro, and the first installment, Cracking the Social Code is available NOW! So, click on the link to learn more. https://tfi.media/3ereN76
The Client Experience for Getting Real Estate Referrals | Tom Ferry Podcast Experience
Real estate referrals… The golden gift that keeps on giving. Referral clients come in already knowing, liking, and trusting you based on what you did for someone they care about. So how do you build your business around generating real estate referrals? The key is to center everything you do around the client experience. In this episode of the Tom Ferry Podcast Experience, I talk with Austin, TX superstar team leader Lisa Munoz about her unique business model which aims at delivering clients next-level service. We delve into: The structure of her team Her “Care Bear” client specialist Why she chose to have her sales staff on salary An effective buyer’s consultation And, of course, getting more real estate referrals If you’re in the process of building your team and want to create a referral-based business, this is an episode you need to watch.

Overcoming Resistance | Mindset Monday
Have you ever been running full-on towards your goals and then suddenly it feels like there’s a parachute on your back slowing you down? Overcoming resistance sometimes seems like one of the hardest things we could ever do, because we’re, well, resistant to doing it! But it’s actually a lot simpler than you think, and I’ll show you how in this Mindset Monday.

A Veteran’s Rise to Success with a Real Estate Videographer | This Week in Marketing
Being successful at real estate video takes a lot of things: courage, authenticity, a genuine need to help your community – and it sure doesn’t hurt if you find the perfect real estate videographer to partner up with. Before coming into real estate, Shane Burgman spent 10 years as a nuclear missile technician for the U.S. Navy, so you could say he already had the courage and the urge to help others. But over the last eight years, Shane has found major success by capturing his authentic voice on video and operationalizing it with the help of his real estate videographer. In this episode of This Week in Marketing, Jason Pantana talks to Shane about how he transitioned from the military to real estate, how he’s operationalized his video production to work best, and the partnership he’s formed with his real estate videographer. If you’re a real estate agent who is new to video or looking to seriously up your game, Shane’s advice is exactly what you need to hear. Watch or listen, right here.
How to Get More Real Estate Listings than Ever Before | Tom Ferry Podcast Experience
Every agent in the country wants to know one thing above anything else, right now: how to get more real estate listings. As technology evolves and trends change, the answer to that question seems to be changing all the time. So, to figure out what is working to attract listing leads right now, I had to turn to three of the best real estate marketers in the business. In this episode of the Tom Ferry Podcast Experience, I spoke with super Rockstar team leader Lisa Chinatti, Curaytor CEO Jimmy Mackin, and your favorite marketing coach Jason Pantana, about how to get more real estate listings than you’ve EVER HAD BEFORE. Talking both high-level and ultra-technical strategy on everything from Google ads and expired listings to creating viral content, these industry leaders spill some of their most advanced secrets to attract and convert listing listings Honestly, I shouldn’t even be giving this one out for free, so I’d recommend you watch or listen now – before I change my mind ;)

7 Best Real Estate Marketing Campaigns to Attract Sellers | This Week in Marketing
What are the best real estate marketing campaigns aimed at doing for you? How about attracting more sellers and taking more listings? Particularly right now, listings are your lifeblood. Because the agent who lists is the agent who lasts. In this episode of This Week in Marketing, Jason Pantana is going to give you the seven best real estate marketing campaigns to you need to attract more sellers. And keep in mind that these are each campaigns, so you don’t need to be working them all at once. Just choose one or two and get grinding on it. Watch or listen now to get started.

Two Things That Make Money | Mindset Monday
Let’s define the word “working.” For some, working is a serious of frustrating and administrative tasks that eat up a lot of time and don’t provide much in the way of results. But my friend and client Tim Smith defines working as doing two specific things – because those are the things that make money. Find out what they are in this episode of Mindset Monday.
How to Create Trust and Likability as a Real Estate Agent | Tom Ferry Podcast Experience
How can you create trust and likability on a massive scale grow your real estate business? Likability doesn’t come from being perfect. Rogers Healy will tell you that. He failed the real estate exam 21 times. (And that’s not me being mean, because I think he mentions it like 21 times in this podcast episode). But today, Rogers is not only running the largest independently owned real estate company in the state of Texas, but he also has a beautiful family and a well-balanced life. In this hilarious and inspiring episode, I spoke with Rogers about how he made it all happen by working hard, maintaining faith, and being his authentic self. You’ll learn how to be more authentic in your life and business by letting go of control and marketing yourself honestly. Make sure to watch or listen because I bet you this one will make an impact.

You’re Gonna Die | Mindset Monday
Six steps… That’s how close you are to death in every single thing that you do. Death is all around us, all the time. So, let’s flip the script and focus on living the life you desire now. Are you waiting for an invitation to live your best life? If so, consider this episode your starting point.

YouTube Strategies for REALTORS in 2023 | This Week in Marketing
Why is it so important for you to get more views on YouTube? Because YouTube is more of a search engine than a social media… That means that when someone searches for your type of content, they’re likely ready and willing to do business! In this episode of This Week in Marketing, Jason Pantana is going to give you the genius-level course you need to get more views on YouTube and generate more business. He’ll show you how to work the algorithm, provide a couple of case studies, and then give you six tips to optimizing the performance of every video you publish. You put the work into making the videos, so now it’s time to make the videos work for you. Be sure to watch or listen, pick your strategy, and then get more views on YouTube!
Success in Real Estate: Running Plays that Work | Tom Ferry Podcast Experience
When times get hard and no one knows what to do, there is always one strategy that real estate agents can fall back on – running plays that work. I’m talking about plays that are proven to work again and again, each time you run them. Because if success in real estate only comes down to the play that you run, regardless of market conditions, you can’t afford to be making stuff up as you go along. On this episode of the Tom Ferry Podcast Experience, I’m going to talk to you about the importance of running plays that work not just sometimes but every time. I’m going to give you some examples to test the efficacy of your plays and tell you where you can get access to the best real estate strategies working today. Remember, if you’re not running the winning plays, there are other agents who will gladly do it in your place. So, watch or listen to this short episode, and let’s get working on your playbook.

The Breakthrough Mindset | Mindset Monday
What happens when things don’t go your way? Do you let it crush your spirit and affect how you see every situation from that point on? Or do you move on and keep getting your work done? You can’t control every situation that happens to you, but you can control your mindset. And in this Mindset Monday, I’m going to show you the mindset you should choose.

Geo Farming for Beginners: Choosing Your Area and Strategy | This Week in Marketing
There’s an opportunity in the market, right now. When some agents hear words like “recession,” they’re inclined to take a step back in their marketing. And for smart agents looking to grow their market share, that makes geo farming an excellent choice right now. If you’ve ever considered geo farming, this is the episode of This Week in Marketing for you. Jason Pantana is going to walk you through your high-level strategy – whether to start a new farm or infiltrate an existing one – show you how to select your farm, and then break down your geo farming marketing mix. Just remember, geo farming is a long-term commitment, and when you stick it out, it’s one of the best ways to ensure your area dominance for a lifetime. So, whether you’ve considered it or not, be sure to watch or listen to this episode, right here…
When Stars Collide: Inside the Bond Collective Merger | Tom Ferry Podcast Experience
Allow me to introduce to you to Bond Collective... Any time that teams merge for the right reasons and under the right conditions, the result is usually a stronger team. But what about when agents like James Harris and David Parnes of Million Dollar Listing fame join up with Buying Beverly Hills stars Jon & Lauren Grauman and Adam Rosenfeld? That’s when you get a one-of-a-kind supergroup like Bond Collective. In this episode of the Tom Ferry Podcast Experience, I talked with the members of Bond Collective to figure out the motivation behind why they decided to merge teams, the strategy behind it, and how they’ve structured their new partnership. Then you’re not going to want to miss when each of these superstars shares their top advice for agents working in today’s market. This killer episode is a rare glimpse into the workings of one of the most powerful supergroups in the game, so be sure to watch or listen, right here!

Your Most Important Priorities | Mindset Monday
What are your most important priorities for 2023? Do you want to have 10 conversations a day, hit a number of appointments every week, become a YouTube star, go on more date nights, study for the sommeliers test, and train for the Mr. Universe Competition? That sounds like a pretty busy and unrealistic schedule… A better tactic is to choose just one thing in two areas of your life, and that’s what I’m talking about on this Mindset Monday.

Using Google Local Guides for Real Estate | This Week in Marketing
As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs. In This Week in Marketing, top real estate coach Jason Pantana talks with super-agent Ian Williams (AKA: Ian of Austin) about what Google Local Guides are and how he’s using them to expand his brand to market domination. If you’re looking to grow your Google portfolio to be the most recognized and trusted agent in your area, just press play and let Ian do what he does best – be your guide. And after you watch or listen, I’ll leave you this link so you can get started using Google Local Guides today!
Coachable Moments: Lessons from 7 of My Greatest Mentors | Tom Ferry Podcast Experience
With it being the beginning of the year, I’ve been thinking about what it means to be coachable. I’ve made a ton of business mistakes in my life, just as anyone has. But because I’ve always had a coachable mindset and been surrounded by mentors, I’ve always walked away from those mistakes with priceless lessons that have guided me forward. This episode of the Tom Ferry Podcast Experience isn’t just about me giving advice to you. This is about the advice that my mentors have given me and the impact it had on my life and business. This is about lessons learned and how they got me where I am today. I’m going to share the most helpful wisdom I’ve ever received about building a brand, running advertising, doing the work, and much more. And if it worked for me, chances are that these lessons will work for you – but only if you’re coachable. Because as you’ll see, a person without a coachable mindset would’ve taken this advice a lot differently.

Massive Momentum for 2023 | Mindset Monday
How concentrated is your focus on your new year goals? Too many people dilute their focus with too many resolutions and aspirations, and they get nowhere. Want my advice? Zero in on what you want most and get after it.

7 Adjustments to Get BETTER On Camera | This Week in Marketing
All videos are not created equal. Even the most information-rich video will suffer if it doesn’t conform to today’s social media viewer behavior. So today, Jason is sharing seven tips to increase the effectiveness of your video content. And it starts at the very beginning – if you don’t have a “hook” to capture the viewer’s attention in the first three seconds, you’re doomed. In This Week in Marketing, Jason will show you how to overcome that hurdle – plus six more tips to ensure maximum viewership of your videos. Are you willing to adjust your approach in the name of greater results? Watch or listen now!
Creating the Real Estate Opportunities You Need in 2023 | Tom Ferry Podcast Experience
In this episode of the podcast, let’s talk about everything that’s going to work to bring you more real estate opportunities in 2023. Patrick Ferry, a knockout coach and dearest brother of mine, says that 2023 is going to be a year where you’ll have to DOUBLE the number of opportunities that come your way just to make the same about of money. And we don’t want to just make the same amount of money next year, right? That’s why Patrick and I are breaking down all the special marketing, conversion, and lead nurturing strategies that we’ve seen working so that you can far exceed your income from last year. We’re going in-depth with scripts, ways to track and measure your progress, and where you need to be looking for serious real estate opportunities. If you are a real estate agent who likes to make money and grow your business, this is an episode you need to take notes on.

Your Path Isn’t Permanent | Mindset Monday
Stop for a second and think about the trajectory of your life – is your path leading you where you want to go, or not? Because no matter what story you might be telling yourself, you’re not stuck. And entering a new year is a perfect time to adjust your direction.

How One Agent Took Over 100 Listings in a Year | This Week in Marketing
What happens when you set goals that seem impossible, like doubling your business, and then concentrate all your marketing towards hitting those goals? As Sandee Payne of Fort Hood, TX, will show you, nothing is impossible when you keep your eyes on your target. In just a little over 10 months, Sandee took over 100 listings, and in this episode of This Week in Marketing, she talks with Jason Pantana about what it required to hit that number. You’ll learn how to make the most out of your content, plan with efficiency, and find your authentic voice that resonates with sellers. If you’re determined to reach those goals you set, this is an interview you’ll definitely want to watch.

Who is Your Mastermind? | Mindset Monday
Is it really possible to say that there is ONE big secret to progressing in any area of your life? One thing that could fill you with confidence, direction, and genius? In his brilliant book, Think & Grow Rich, Napoleon Hill claimed there was. He called it “the mastermind,” and in this episode of Mindset Monday, I’m going to tell you what it is and why you need to find yours.

The 365-Day Video Challenge for Real Estate Agents | This Week In Marketing
Last year, David Schwartz and some of his friends were talking about my 30-Day Video Challenge when the idea occurred to them to take it a step further… What if they committed to shooting and posting a video every day for the next 365 days so that they could get on stage at the next Success Summit? Well, David did make it on stage at Summit, but the lasting results were more profound than he could’ve anticipated. By accepting and sticking to his own 365-day video challenge through good times and bad, David has transformed his life by boosting his confidence, getting closer to his community, and feeling a greater sense of contribution in his work. Watch my interview with David as I guest host this episode of This Week in Marketing, and afterwards think about what doing a video every day for a full year could do for you. The results might just change your life.

Education and Timing for Your Long-Term Nurture Strategy | Confidence & Conversion
On this episode of Confidence & Conversion, we’re talking about your long-term lead nurturing strategy for getting more listings. And it’s hard to think of two people better to tackle this than expert coaches David Caldwell and Greg Holthaus. I spoke with David and Greg about how agents need to leverage virtual assistants to get more listings, the best CRMs and CRM hacks to get you on the phone, and most importantly, the education you need to convert at the highest level. We talked about not just how to follow up with your past clients but when, because as you’ll see, timing makes all the difference. In this episode, we discuss… 0:00 – Utilization of VAs 2:48 – Operationalize simple conversations 5:43 – Door-knocking & YT ads 7:51 – Open houses 11:08 – Pandemic client check-ups 13:07 – Long-term nurture 17:00 – Education for conversation 23:30 – Greg’s top 4 CRMs 27:12 – Why agents aren’t following up 32:10 – Knowledge for conversion 35:30 – The three Cs of negotiation
The Ultimate Open Houses Playbook | Tom Ferry Podcast Experience
Before we end the year, I wanted to share a clip from this year’s Success Summit which shows something we’d never done before. We gathered over 80 case studies from our top clients and then boiled them down into 15 Lead Generation Playbooks, each focusing on a different lead gen pillar. And today, you’re going to get a glimpse inside the one for open houses. In 2021, Stephanie Younger’s team held 480 open houses. 480… And they did two-million-dollars in GCI. But for Stephanie and her team, it’s not just about the number of open houses that they did, but their specific procedure for hosting every one of them. In this clip, I walk the audience through Stephanie’s playbook and show you her open house strategy. Watch or listen to this episode and then download Stephanie’s Playbook for yourself, right here.

Who’s Going to Stop You? | Mindset Monday
When you’re setting goals or trying to maintain them, how often do you stop to ask yourself who they’re for? Too often I see people not even realizing that their goals are only there to influence the opinions of other people. For those people, I have a quote I always come back to which helps to flip that narrative in your minds. Check it out here.

Squeezing Maximum Viability from your Video Content | This Week in Marketing
Marketing is a lot of work and you put a lot of work into shooting every video you put out on social. But the question is, is that video putting in as much work for you? If you’re not retargeting and repurposing video content and every other piece of content you put out there, I’d say it’s not! In This Week in Marketing, Jason Pantana is talking with Erica Wolfe of Jupiter, FL, about retargeting your Facebook ads, repurposing video content, the videos every agent needs to be making, and maximizing every bit of work you do. This is a technical, tactical deep dive into the marketing systems you need to control your market presence in 2023. So, I recommend you watch it, right here.
How to Raise and Sustain Your Game, with Alan Stein Jr. | Tom Ferry Podcast Experience
Do you remember when LeBron James brought the Cleveland Cavaliers a championship and soon after left them to join to Los Angeles Lakers? Imagine how much excitement and hope the city of Cleveland must have felt just before having it dashed away from them. That’s how I think real estate agents are feeling going from the market we were in to the current one. If that resonates with you, you might need someone like Alan Stein Jr. to help get your motivation back. Alan Stein Jr. is a professional performance coach, keynote speaker, and author of the books “Raise Your Game” and “Sustain Your Game.” And with book titles like that, you can see why Alan is the kind of guy we need to listen to during times of crisis. On this episode of the Tom Ferry Podcast Experience, I spoke with him about what agents can be doing to reset their minds for assured victory and the best ways to create habits that stick permanently. This is vital watching or listening to anyone who has ever faced a challenging time, so make sure to do that, right here.

Listen to the Right Voice | Mindset Monday
Did you know that the average person has between 40,000 and 60,000 different thoughts in a single day? That’s a lot of voices running wild in your head! We need to constantly remember that some of those voices are louder than others and they might not be the ones we want to listen to. I’m going to tell you which ones to watch out for in this Mindset Monday.

Not a Business Plan, A Battle Plan | This Week in Marketing
Everything has its place. As we head into 2023, your business plan serves as the “big picture” overview for your year. But you don’t want to pull out some big overwhelming document to decipher every time you need a strategy for the moment. Victory in marketing is just like victory in war – it only takes a few calculated, precise moves and reactions. That’s why when it comes to marketing, you need a battle plan. In This Week in Marketing, Jason Pantana is going to give you a framework for creating your marketing battle plan by harnessing three essential elements. This is the art of marketing warfare, Jason Pantana-style, and you’re not going to want to miss it. So, watch the video and get strategizing!
What TOMO Teaches Us About Running a Better Business | Tom Ferry Podcast Experience
Getting a mortgage has never been a fun experience. But with interest rates currently where they are, dealing with a mortgage company isn’t something a home buyer will likely be looking forward to. This is exactly why the market needed a company like TOMO. On this episode of the Tom Ferry Podcast Experience, I talked with the geniuses behind TOMO, Carey Armstrong and Greg Schwartz. Both Carey and Greg started their careers at Zillow, creating innovations in real estate before branching out to fill a void in the market that consumers needed – a better way to get a mortgage. If you’re interested in how to effectively start and run a business with a partner, innovate an industry in need, or want to know what qualified buyers are thinking, this is an episode for you. Watch it here.

Stepping Up as a Leader During a Natural Disaster | Team Builders
This episode of Team Builders is something a little different. We’re talking about real life tragedy and how people in our industry can step up as leaders during a natural disaster or any time of crisis. My longtime friend and personal client, Mary Bartos runs a team serving the area of Southwestern Florida that was devastated by Hurricane Ian. Ten percent of her market, over 45,000 homes, were either damaged or destroyed, leaving the entire community shellshocked and with nowhere to turn for answers. I spoke to Mary about how she and her team stepped up to help the people of her community when they needed her most and what anyone could do to be a leader through the darkest of times. With the economy we’re facing at this moment, you don’t need a natural disaster to follow Mary’s example of exceptional leadership. So, check out this episode, right here.

Defining Mental Toughness | Mindset Monday
A tough market requires a tough mind, and this is definitely a mental toughness market. So, how can we develop our mental toughness to meet any demand the market may throw at us? It starts with defining what it means. Because when you know the path to mental resilience, it’s an easy one to follow. Watch the video to learn more!

Multi-Channel Marketing for Building an Unstoppable Brand | This Week in Marketing
Creating a real estate brand is about more than just having a huge social media following or a great farming strategy. It’s about having people believe they see you everywhere, as if you’re already a part of their lives. And that takes multi-channel marketing. On This Week in Marketing, Jason Pantana interviews Krista Farr of the Farr Group Northwest out of Spokane, WA. Krista’s multi-channel marketing approach is about more than just getting their brand everywhere; it’s about strengthening the brand so that it seeps into the collective minds of her marketplace, because as Krista will tell you, social media alone isn’t good enough. If you’re looking for a way to build an unstoppable brand that continues to drive numbers, even in hard markets, you need to hear Krista’s multi-channel marketing strategy. And you can do that, right here.
Perspectives on the 2023 Housing Market ft. Patrick Bet-David | Tom Ferry Podcast Experience
Right now, every real estate agent in the country is asking two big questions: Where is the 2023 housing market headed and how can they prepare themselves for it? But the thing about these questions is that not everyone is going to agree on the answers. Someone like entrepreneur and noted business personality Patrick Bet-David predicts a very different future for the 2023 housing market than myself and David Childers of Keeping Current Matters. But instead of arguing about it, we’re willing to hear each other out, pull up the datapoints, and try to find some common ground so that we can get to the bottom of what everyone wants to know. On this episode of the Tom Ferry Podcast Experience, David, Patrick, and I dig in to where the real estate market is headed in 2023 and what smart agents can do to prepare for it. If you’re a real estate agent who works in the U.S., this is an episode you need to see.

Ep 1068The Goal Setting Worksheet | Mindset Monday
When it comes to goal setting, not all strategies are created equal. Too often I see people setting vague, unrealistic, or unmeasurable goals that look more like wishful thinking. In this Mindset Monday, I’m giving you a worksheet to help you with your goal setting and I’m tell you a little about how to use it. This is what the top 5% of successful people do, so be sure to watch now.

Hosting Community Events for Trust, Fun, and Rapid Growth | This Week in Marketing
Dave Archuletta is a farmer in Rancho Mission Viejo who got his license less than three years ago in January of 2020 (right before COVID hit). But in such a short amount of time, Dave is already on track to do 80 million in volume by the end of the year, by himself. And the kicker is that he never asks for business. How? By hosting fun community events that bring people together. In this episode of This Week in Marketing, Jason Pantana interviews Dave about what it takes to throw community events which will get everyone in your area to know, like, and trust you. You’ll learn how to grow clubs and leagues from the ground up, align your events with your values, and generate business without ever needing to ask for it. If you’re looking to make large sums of money for having fun and doing what you love, this is an episode you’re going to want to watch, now!
Questions for Cultivating Gratitude | Tom Ferry Podcast Experience
In a market like the one we’re facing right now, a lot of our mental energy is spent focusing on how to make more money. But this week of all weeks, there is an incredible opportunity to remember our most important reason for succeeding – to support the people with love. On this podcast, I’m going to give you three questions for you to think on yourself and bring up at the dinner table that will help with cultivating gratitude on a deeper level. I’m not going to take up much of your time, but these six minutes are well worth a watch before getting together with those you love. Oh, and after you watch… I’ll make it easy for you to get your gift by putting the email here. There’s only 25 copies so act quick! In a market like the one we’re facing right now, a lot of our mental energy is spent focusing on how to make more money. But this week of all weeks, there is an incredible opportunity to remember our most important reason for succeeding – to support the people with love. On this podcast, I’m going to give you three questions for you to think on yourself and bring up at the dinner table that will help with cultivating gratitude on a deeper level. I’m not going to take up much of your time, but these six minutes are well worth a watch before getting together with those you love. Oh, and after you watch… I’ll make it easy for you to get your gift by putting the email here. There’s only 24 copies so act quick!

Visualizing Success Really Works| Mindset Monday
There are some people out there who say that ‘visualization’ is just a bunch of New Age nonsense. But did you know that there is scientific evidence which proves that visualizing success can improve your performance? In this Mindset Monday I’m going to tell you about a study that just might change you way you choose to see yourself performing in your mind.

7 ‘Easy’ Real Estate Lead Sources | This Week in Marketing
As the number of working agents continues to rise and the transaction count drops nationally, we’re seeing a tighter and tighter squeeze in the marketplace. This is a time when the amount of real estate lead sources you have is more important than ever. Because you’re going to need a lot more to continue generating the same amount of business. That’s why on This Week in Marketing, Jason Pantana is going to give you seven sources of what he calls “easy leads.” These are sources that are easy to use and expand your chances of attracting clients from every angle possible. There are real estate lead sources in here that you may not have even thought about, so it’d be in your best interest to watch or listen to this episode now – because other agents will…
The Importance of a Limitless Mindset in Today’s Market | Tom Ferry Podcast Experience
On this episode of the Tom Ferry Podcast Experience, I’m talking with a Jamie McMartin and her husband Nate who run a wildly profitable and rapidly growing team in Katy, TX. And by rapidly growing, I mean they plan to hire 48 agents in a single year! But if this seems overly ambitious, Jamie and Nate will show you what’s possible with a limitless mindset. They took me through the journey of how they got started in 2006, learned everything the hard way, and used the ‘08 market crash to grow their mindsets beyond what they could’ve believed before. This is an episode that will resonate with any real estate agents out there who feel like they’re drowning in this confusing time. So, unless your mindset and your systems are already completely perfect, this is one to watch or listen to now.