The Tom Ferry Podcast Experience

The world is NOISEY right now. There’s a lot of different voices saying a lot of different things about the market, the economy, and beyond. So, when it comes to your real estate marketing videos, how do you know what conversation topics are going to cut through the noise, grab the right audience, and generate business? How do you know what to say? Well, this week on the Tom Ferry Podcast Experience, I’m talking with two guys who are really good at knowing exactly what to say – one of them even wrote the book on it – Phil M. Jones and Jason Pantana. In this episode, the three of us are going to take a deep dive into real estate marketing videos. You’ll learn: The types of videos you should be making The dialogues and phrasing to use How to add context to your message And a whole lot more. If you’re making real estate marketing videos, this is a conversation you need to hop in on. And if you’re not, then what are you even doing?

Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there. When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google choose to share your profile over others. That’s why on this episode of This Week in Marketing, Jason Pantana shares four expert level Google Business Profile optimizations to make you the coveted “Best real estate agent near me.” You’ll learn about how to write descriptions, get yourself all over Google Maps, and special adjustments to make your images found across the web. Watch or listen now, and keep in mind that these are just a handful of many more advanced Google Business Profile optimizations out there. If you’re looking to really get serious about competing at an expert level and attracting more buyers and sellers through Google, Jason has a full course, MarketingPRO: Google Business Boss, dedicated to just that. He’ll walk you step-by-step though all the most advanced, never-before-shared techniques of elevating your online status. In this episode, Jason discusses… 0:00 – The importance of your GBP 1:48 – Nouns, verbs, modifiers 7:38 – Local justifications 13:15 – Choosing a category 15:02 – Community pages 16:28 – ChatGPT and AI 17:40 – Geotag images 21:00 – A tool you can’t ignore

Welcome to Q2. Regardless of how you did in Q1, now is your opportunity to narrow in your focus and make a stellar impact on the rest of your year – because the moves you make RIGHT NOW matter more than any other time. Wondering what moves you should make? There are three you need to prioritize over everything else, and those are what I give you on this Mindset Monday.

In this week’s episode of the podcast, we’re talking about real estate investment for beginners. How can you go from a having no money and working on your own to making smart investments with partners you trust? To help me answer this question, I have two absolute Rockstar investors, Eric Eickhof and Kirk Kessel. Both Eric and Kirk got started at extremely young ages (Eric was only 20 when he bought his first property) and proved that it doesn’t take having a fortune saved up before you can start making tactical investments. Beginner investors are going to learn: How to find investment partners The benefit of hosting investment seminars How to get the money to invest with This episode is for anyone looking to build their empire or even just secure their long-term financial future. Watch or listen now.

What does it take to be the real estate thought leader in your area? You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement. A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert leads through Instagram. Now she’s back as she and Jason Pantana continue their conversation about getting real estate business directly from social media, with an emphasis on how to be the thought leader in your market. You’ll learn: The three types of videos you should be making How to get great content ideas Best strategies for controlling the narrative and inspiring hope And lots more! You don’t need to have seen Shannon’s previous appearance to benefit from this one, so watch or listen now and then go back and check it out here. In this episode, they discuss… 0:00 – Shannon’s back! 1:52 – Shannon’s business and the market 3:41 – Attracting strangers through Instagram 6:00 – Content that works 7:45 – 3 categories of video 9:52 – Stories 13:55 – For the impatient agent

Where do results come from? Do they come from your environment? Your situation? Are they something that just happens to you? Or are they something that you and only you are in control of, regardless of your environment? In this episode of Mindset Monday, I’m going to tell you two simple things that give you the power to produce results, regardless of what’s going on around you.

As an agent, the most important thing that you can learn right now is how to get more listings. Everything else comes second. Then the question is, how do you learn that? The answer: you learn from the best agents in the business, those agents who are listing hundreds of homes every year. On this episode of the Tom Ferry Podcast Experience, I’m talking with powerhouse team leaders Jill Biggs (600 listings a year) and Jamie McMartin (500 listings this year) about their top strategies for attracting sellers which work over and over again. These are strategies who work for anyone, whether you’re running a team or working as a solo agent. If you’re a new agent or even a pro who is looking to reignite your fire, these two Rockstars are going to show you how to get more listings like the best in the business do. You may want to watch or listen to this one a few times!

Have you ever had something to do, maybe something as simple as sending an email or posting a video, and just found yourself unable to get it perfect? Maybe it’s some minor detail holding you back. But more likely, this is just fear and resistance showing its ugly face. When this situation arises, I have some advice for how to move the needle forward, and that’s what you’ll get in this Mindset Monday.

My dad used to always say that there were only a few true legends in our space and one of them was Patricia Fripp. She’s a Hall of Fame Keynote Speaker and the first ever woman President of the National Speakers Association, who has taught millions of people around the world how to give better presentations and find their confidence. This week on the podcast, I have the honor of sitting down with the legend herself, Patricia Fripp to talk about how real estate agents (or anyone for that matter) can give more effective business presentations and gain exposure through public speaking. If you’ve ever thought about… Starting a podcast Giving stage presentations or speeches Improving your listing presentations Having more meaningful conversations …then Patricia has some amazing public speaking techniques you need to hear. This is world-class guidance delivered in just about 15 minutes, so watch it now!

Resistance comes for all of us sometime or another. And when it does, how are you going to be ready? You need to have your mind equipped to recognize it and a mantra to fuel your ability to persist through it. That mantra is what I’m going to give you in this episode of Mindset Monday, so check it out here.

Your Google Business profile is one of the most powerful tools for any real estate agent. It’s your internet base of operations, your center of SEO, and how you’ll get found by more people than ever before.But… It’s not without issues… When dealing with a complicated algorithm like Google’s technical problems can arise, such as… Your reviews not publishing You don’t have a physical address to put down Your account is unexpectedly suspended Your posts keep getting rejected In situations like these, it helps to have a technical expert on your side. Luckily you have the best in the business, Mr. Jason Pantana. On this episode of This Week in Marketing, he’s going to show you how to clear up these problems so you can keep your profile ranking at the top of everyone’s search. And if this episode makes you realize you’re way behind when it comes to your Google Business Profile, never fear – Jason has an entire MarketingPRO module devoted to setting it up the right way from the start! In this episode, Jason discusses… 0:00 – An essential by troublesome tool 1:26 – Issue No. 1: Review not publishing 4:52 – Issue No. 2: Physical address 9:38 – Issue No. 3: Don’t have an address 12:33 – Issue No. 4: Lost or suspended 15:30 – Issue No. 5: Rejected posts 16:14 – It’s worth it

What is preventing you from creating generational wealth? I’m not talking about you making more money or hitting the jackpot – I’m talking about building serious wealth that will survive you when you’re gone. As a coach to some of the top real estate agents in the world and a lifelong student of business mentored by some of its greatest minds, I’ve seen where true wealth begins. I’ve studied the successes, learned from all the failures, and I’ve found eight things that all wealthy people do, and all broke people don’t. The fact is, creating generational wealth isn’t complicated – it isn’t easy, but it’s not complicated… And that’s why in this episode of the Tom Ferry Podcast Experience, I’m going to share with you the eight steps that I’ve learned which if followed precisely, are certain to transform your financial legacy. I’m covering: Investment strategies Cultivating the right identity Finding your way into the right rooms Financial management And much, much more If your goal is creating generational wealth which will contribute to every other aspect of your life and provide for your family generations down the line, this episode is for you.

If you’re not behaving like the person you want to be, if you’re striving for something but continually letting yourself down, it’s time to look at your motivation. I always say that when you find your “Why,” you find your way. And so, in this episode of Mindset Monday, I’m going to help get you back on track by giving you a strategy for finding your purpose.

Social media is HUNGRY for video content. It seems like every day the feeds get more and more crowded. So how is it possible for busy agents to take advantage of the unparalleled exposure that social media video can offer without spending all their time producing it? You need video ideas for real estate agents that are easy, effective, repeatable, and… yeah… vertical! That’s exactly what Jason Pantana has in this episode of This Week in Marketing. He’s going to give you three of the easiest and most effective vertical video ideas for real estate agents looking to create more quality content in less time. If you’re looking to maximize the ROI on the effort you spend making real estate videos, these ideas are exactly what you’ve been looking for, so watch or listen, right here.

On this episode of the Tom Ferry Podcast Experience, I have two of the greatest marketing minds in the industry, Byron Lazine and Jason Pantana, to discuss one thing: what’s working TODAY in social media for real estate agents. In just under 24 minutes, Byron, Jason, and I are going to take a deep dive into: The best social media platforms for real estate agents Where agents might be wasting their time on social High-level strategies for YouTube, Instagram, and TikTok The social media content that’s performing best Where to get started with social media for real estate exposure If you’re a real estate agent doing social media marketing in 2023, this episode is full of the advice you need to cut through the noise and stand out in your market.

Everyone wants to be their best self, but then why do they put so much effort into being “normal?” If you want to be your best self, you can’t be following the crowd or aspiring to the best version of someone else. In this episode of Mindset Monday, I’m talking about the trick to finding the authentically best version of who you can be. Check it out here.

How often do you hear someone talking up their own greatness and you actually believe them? Probably not often… But when dozens of other people are going out of their way to leave online reviews, it’s hard to not want to work with an agent like this! So, if you want to be like that second agent, you need to know how to ask for customer reviews in the right way. On this episode of This Week in Marketing, Jason Pantana gives you a full rundown on everything related to getting reviews from your clients. He’s going to show you: What platforms you need to be focusing on What times during the process to mention reviews Exactly how to ask for customer reviews What to ask you clients to talk about in their review As someone selling a service in the online era, this information is crucial to your business, so watch or listen, here.

You may have heard that this isn’t a good market for young real estate agents to make their start. But if you believe that, then you need to hear how 20-year-old Vincent Kessel managed to go from nothing to $15 million in volume over just 12 months. Vincent may be son of a real estate giant, but he got no help from his dad (not even a job) and moved to a new city where he knew no one to build his reputation from the ground up. In this episode of the Tom Ferry Podcast Experience, I sat down with Vincent as well as Rockstar agent and role model Byron Lazine to examine Vincent’s story and see what young real estate agents can do to make a name for themselves in this market. If you’re a new agent who has been in the business less than three years, this is an absolute must-watch. And if you’re an old pro, you better watch anyway, because these young real estate agents are coming for you...

So you had a bad day… No one cares. So you don’t feel like performing today… No one cares. This isn’t meant to be mean or insensitive. It’s meant to be encouraging, because once you realize this, it’s easier to see where your energy is better focused. In this episode of Mindset Monday, I’m going to show you the mindset hack for getting tough.

ChatGPT is taking the world by storm. But the verdict is still out on what it is capable of and the extent of its uses across different industries. In your case, ChatGPT might just be one of the most powerful timesavers ever invented, especially when it comes to SEO for real estate marketing – if it’s used in the right way. On this episode of This Week in Marketing, Jason Pantana is talking with ChatGPT & SEO expert Dennis Yu about harnessing this tool to boost your presence, enhance your content, and avoid the common pitfalls that agents are making. They’re going to answer some of the most asked questions such as: Is it possible for ChatGPT to replace search engines? What is the best way to use ChatGPT for real estate? How can you use ChatGPT for SEO? Is there any danger when it comes to using ChatGPT? If you’re doing SEO for real estate marketing and are considering using ChatGPT to enhance it, this is an episode you absolutely can’t afford to miss. If you’re serious about stepping up your digital marketing, we’ve been working with Jason on a new series of courses that are designed to give you the ultimate edge in your market. It’s called MarketingPro, and the first installment, Cracking the Social Code is available NOW! So, click on the link to learn more. https://tfi.media/3ereN76

Real estate referrals… The golden gift that keeps on giving. Referral clients come in already knowing, liking, and trusting you based on what you did for someone they care about. So how do you build your business around generating real estate referrals? The key is to center everything you do around the client experience. In this episode of the Tom Ferry Podcast Experience, I talk with Austin, TX superstar team leader Lisa Munoz about her unique business model which aims at delivering clients next-level service. We delve into: The structure of her team Her “Care Bear” client specialist Why she chose to have her sales staff on salary An effective buyer’s consultation And, of course, getting more real estate referrals If you’re in the process of building your team and want to create a referral-based business, this is an episode you need to watch.

Have you ever been running full-on towards your goals and then suddenly it feels like there’s a parachute on your back slowing you down? Overcoming resistance sometimes seems like one of the hardest things we could ever do, because we’re, well, resistant to doing it! But it’s actually a lot simpler than you think, and I’ll show you how in this Mindset Monday.

Being successful at real estate video takes a lot of things: courage, authenticity, a genuine need to help your community – and it sure doesn’t hurt if you find the perfect real estate videographer to partner up with. Before coming into real estate, Shane Burgman spent 10 years as a nuclear missile technician for the U.S. Navy, so you could say he already had the courage and the urge to help others. But over the last eight years, Shane has found major success by capturing his authentic voice on video and operationalizing it with the help of his real estate videographer. In this episode of This Week in Marketing, Jason Pantana talks to Shane about how he transitioned from the military to real estate, how he’s operationalized his video production to work best, and the partnership he’s formed with his real estate videographer. If you’re a real estate agent who is new to video or looking to seriously up your game, Shane’s advice is exactly what you need to hear. Watch or listen, right here.

Every agent in the country wants to know one thing above anything else, right now: how to get more real estate listings. As technology evolves and trends change, the answer to that question seems to be changing all the time. So, to figure out what is working to attract listing leads right now, I had to turn to three of the best real estate marketers in the business. In this episode of the Tom Ferry Podcast Experience, I spoke with super Rockstar team leader Lisa Chinatti, Curaytor CEO Jimmy Mackin, and your favorite marketing coach Jason Pantana, about how to get more real estate listings than you’ve EVER HAD BEFORE. Talking both high-level and ultra-technical strategy on everything from Google ads and expired listings to creating viral content, these industry leaders spill some of their most advanced secrets to attract and convert listing listings Honestly, I shouldn’t even be giving this one out for free, so I’d recommend you watch or listen now – before I change my mind ;)

What are the best real estate marketing campaigns aimed at doing for you? How about attracting more sellers and taking more listings? Particularly right now, listings are your lifeblood. Because the agent who lists is the agent who lasts. In this episode of This Week in Marketing, Jason Pantana is going to give you the seven best real estate marketing campaigns to you need to attract more sellers. And keep in mind that these are each campaigns, so you don’t need to be working them all at once. Just choose one or two and get grinding on it. Watch or listen now to get started.

Let’s define the word “working.” For some, working is a serious of frustrating and administrative tasks that eat up a lot of time and don’t provide much in the way of results. But my friend and client Tim Smith defines working as doing two specific things – because those are the things that make money. Find out what they are in this episode of Mindset Monday.

How can you create trust and likability on a massive scale grow your real estate business? Likability doesn’t come from being perfect. Rogers Healy will tell you that. He failed the real estate exam 21 times. (And that’s not me being mean, because I think he mentions it like 21 times in this podcast episode). But today, Rogers is not only running the largest independently owned real estate company in the state of Texas, but he also has a beautiful family and a well-balanced life. In this hilarious and inspiring episode, I spoke with Rogers about how he made it all happen by working hard, maintaining faith, and being his authentic self. You’ll learn how to be more authentic in your life and business by letting go of control and marketing yourself honestly. Make sure to watch or listen because I bet you this one will make an impact.

Six steps… That’s how close you are to death in every single thing that you do. Death is all around us, all the time. So, let’s flip the script and focus on living the life you desire now. Are you waiting for an invitation to live your best life? If so, consider this episode your starting point.

Why is it so important for you to get more views on YouTube? Because YouTube is more of a search engine than a social media… That means that when someone searches for your type of content, they’re likely ready and willing to do business! In this episode of This Week in Marketing, Jason Pantana is going to give you the genius-level course you need to get more views on YouTube and generate more business. He’ll show you how to work the algorithm, provide a couple of case studies, and then give you six tips to optimizing the performance of every video you publish. You put the work into making the videos, so now it’s time to make the videos work for you. Be sure to watch or listen, pick your strategy, and then get more views on YouTube!

When times get hard and no one knows what to do, there is always one strategy that real estate agents can fall back on – running plays that work. I’m talking about plays that are proven to work again and again, each time you run them. Because if success in real estate only comes down to the play that you run, regardless of market conditions, you can’t afford to be making stuff up as you go along. On this episode of the Tom Ferry Podcast Experience, I’m going to talk to you about the importance of running plays that work not just sometimes but every time. I’m going to give you some examples to test the efficacy of your plays and tell you where you can get access to the best real estate strategies working today. Remember, if you’re not running the winning plays, there are other agents who will gladly do it in your place. So, watch or listen to this short episode, and let’s get working on your playbook.

What happens when things don’t go your way? Do you let it crush your spirit and affect how you see every situation from that point on? Or do you move on and keep getting your work done? You can’t control every situation that happens to you, but you can control your mindset. And in this Mindset Monday, I’m going to show you the mindset you should choose.

There’s an opportunity in the market, right now. When some agents hear words like “recession,” they’re inclined to take a step back in their marketing. And for smart agents looking to grow their market share, that makes geo farming an excellent choice right now. If you’ve ever considered geo farming, this is the episode of This Week in Marketing for you. Jason Pantana is going to walk you through your high-level strategy – whether to start a new farm or infiltrate an existing one – show you how to select your farm, and then break down your geo farming marketing mix. Just remember, geo farming is a long-term commitment, and when you stick it out, it’s one of the best ways to ensure your area dominance for a lifetime. So, whether you’ve considered it or not, be sure to watch or listen to this episode, right here…

Allow me to introduce to you to Bond Collective... Any time that teams merge for the right reasons and under the right conditions, the result is usually a stronger team. But what about when agents like James Harris and David Parnes of Million Dollar Listing fame join up with Buying Beverly Hills stars Jon & Lauren Grauman and Adam Rosenfeld? That’s when you get a one-of-a-kind supergroup like Bond Collective. In this episode of the Tom Ferry Podcast Experience, I talked with the members of Bond Collective to figure out the motivation behind why they decided to merge teams, the strategy behind it, and how they’ve structured their new partnership. Then you’re not going to want to miss when each of these superstars shares their top advice for agents working in today’s market. This killer episode is a rare glimpse into the workings of one of the most powerful supergroups in the game, so be sure to watch or listen, right here!

What are your most important priorities for 2023? Do you want to have 10 conversations a day, hit a number of appointments every week, become a YouTube star, go on more date nights, study for the sommeliers test, and train for the Mr. Universe Competition? That sounds like a pretty busy and unrealistic schedule… A better tactic is to choose just one thing in two areas of your life, and that’s what I’m talking about on this Mindset Monday.

As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs. In This Week in Marketing, top real estate coach Jason Pantana talks with super-agent Ian Williams (AKA: Ian of Austin) about what Google Local Guides are and how he’s using them to expand his brand to market domination. If you’re looking to grow your Google portfolio to be the most recognized and trusted agent in your area, just press play and let Ian do what he does best – be your guide. And after you watch or listen, I’ll leave you this link so you can get started using Google Local Guides today!

With it being the beginning of the year, I’ve been thinking about what it means to be coachable. I’ve made a ton of business mistakes in my life, just as anyone has. But because I’ve always had a coachable mindset and been surrounded by mentors, I’ve always walked away from those mistakes with priceless lessons that have guided me forward. This episode of the Tom Ferry Podcast Experience isn’t just about me giving advice to you. This is about the advice that my mentors have given me and the impact it had on my life and business. This is about lessons learned and how they got me where I am today. I’m going to share the most helpful wisdom I’ve ever received about building a brand, running advertising, doing the work, and much more. And if it worked for me, chances are that these lessons will work for you – but only if you’re coachable. Because as you’ll see, a person without a coachable mindset would’ve taken this advice a lot differently.

How concentrated is your focus on your new year goals? Too many people dilute their focus with too many resolutions and aspirations, and they get nowhere. Want my advice? Zero in on what you want most and get after it.

All videos are not created equal. Even the most information-rich video will suffer if it doesn’t conform to today’s social media viewer behavior. So today, Jason is sharing seven tips to increase the effectiveness of your video content. And it starts at the very beginning – if you don’t have a “hook” to capture the viewer’s attention in the first three seconds, you’re doomed. In This Week in Marketing, Jason will show you how to overcome that hurdle – plus six more tips to ensure maximum viewership of your videos. Are you willing to adjust your approach in the name of greater results? Watch or listen now!

In this episode of the podcast, let’s talk about everything that’s going to work to bring you more real estate opportunities in 2023. Patrick Ferry, a knockout coach and dearest brother of mine, says that 2023 is going to be a year where you’ll have to DOUBLE the number of opportunities that come your way just to make the same about of money. And we don’t want to just make the same amount of money next year, right? That’s why Patrick and I are breaking down all the special marketing, conversion, and lead nurturing strategies that we’ve seen working so that you can far exceed your income from last year. We’re going in-depth with scripts, ways to track and measure your progress, and where you need to be looking for serious real estate opportunities. If you are a real estate agent who likes to make money and grow your business, this is an episode you need to take notes on.

Stop for a second and think about the trajectory of your life – is your path leading you where you want to go, or not? Because no matter what story you might be telling yourself, you’re not stuck. And entering a new year is a perfect time to adjust your direction.

What happens when you set goals that seem impossible, like doubling your business, and then concentrate all your marketing towards hitting those goals? As Sandee Payne of Fort Hood, TX, will show you, nothing is impossible when you keep your eyes on your target. In just a little over 10 months, Sandee took over 100 listings, and in this episode of This Week in Marketing, she talks with Jason Pantana about what it required to hit that number. You’ll learn how to make the most out of your content, plan with efficiency, and find your authentic voice that resonates with sellers. If you’re determined to reach those goals you set, this is an interview you’ll definitely want to watch.

Is it really possible to say that there is ONE big secret to progressing in any area of your life? One thing that could fill you with confidence, direction, and genius? In his brilliant book, Think & Grow Rich, Napoleon Hill claimed there was. He called it “the mastermind,” and in this episode of Mindset Monday, I’m going to tell you what it is and why you need to find yours.

Last year, David Schwartz and some of his friends were talking about my 30-Day Video Challenge when the idea occurred to them to take it a step further… What if they committed to shooting and posting a video every day for the next 365 days so that they could get on stage at the next Success Summit? Well, David did make it on stage at Summit, but the lasting results were more profound than he could’ve anticipated. By accepting and sticking to his own 365-day video challenge through good times and bad, David has transformed his life by boosting his confidence, getting closer to his community, and feeling a greater sense of contribution in his work. Watch my interview with David as I guest host this episode of This Week in Marketing, and afterwards think about what doing a video every day for a full year could do for you. The results might just change your life.

On this episode of Confidence & Conversion, we’re talking about your long-term lead nurturing strategy for getting more listings. And it’s hard to think of two people better to tackle this than expert coaches David Caldwell and Greg Holthaus. I spoke with David and Greg about how agents need to leverage virtual assistants to get more listings, the best CRMs and CRM hacks to get you on the phone, and most importantly, the education you need to convert at the highest level. We talked about not just how to follow up with your past clients but when, because as you’ll see, timing makes all the difference. In this episode, we discuss… 0:00 – Utilization of VAs 2:48 – Operationalize simple conversations 5:43 – Door-knocking & YT ads 7:51 – Open houses 11:08 – Pandemic client check-ups 13:07 – Long-term nurture 17:00 – Education for conversation 23:30 – Greg’s top 4 CRMs 27:12 – Why agents aren’t following up 32:10 – Knowledge for conversion 35:30 – The three Cs of negotiation

Before we end the year, I wanted to share a clip from this year’s Success Summit which shows something we’d never done before. We gathered over 80 case studies from our top clients and then boiled them down into 15 Lead Generation Playbooks, each focusing on a different lead gen pillar. And today, you’re going to get a glimpse inside the one for open houses. In 2021, Stephanie Younger’s team held 480 open houses. 480… And they did two-million-dollars in GCI. But for Stephanie and her team, it’s not just about the number of open houses that they did, but their specific procedure for hosting every one of them. In this clip, I walk the audience through Stephanie’s playbook and show you her open house strategy. Watch or listen to this episode and then download Stephanie’s Playbook for yourself, right here.

When you’re setting goals or trying to maintain them, how often do you stop to ask yourself who they’re for? Too often I see people not even realizing that their goals are only there to influence the opinions of other people. For those people, I have a quote I always come back to which helps to flip that narrative in your minds. Check it out here.

Marketing is a lot of work and you put a lot of work into shooting every video you put out on social. But the question is, is that video putting in as much work for you? If you’re not retargeting and repurposing video content and every other piece of content you put out there, I’d say it’s not! In This Week in Marketing, Jason Pantana is talking with Erica Wolfe of Jupiter, FL, about retargeting your Facebook ads, repurposing video content, the videos every agent needs to be making, and maximizing every bit of work you do. This is a technical, tactical deep dive into the marketing systems you need to control your market presence in 2023. So, I recommend you watch it, right here.

Do you remember when LeBron James brought the Cleveland Cavaliers a championship and soon after left them to join to Los Angeles Lakers? Imagine how much excitement and hope the city of Cleveland must have felt just before having it dashed away from them. That’s how I think real estate agents are feeling going from the market we were in to the current one. If that resonates with you, you might need someone like Alan Stein Jr. to help get your motivation back. Alan Stein Jr. is a professional performance coach, keynote speaker, and author of the books “Raise Your Game” and “Sustain Your Game.” And with book titles like that, you can see why Alan is the kind of guy we need to listen to during times of crisis. On this episode of the Tom Ferry Podcast Experience, I spoke with him about what agents can be doing to reset their minds for assured victory and the best ways to create habits that stick permanently. This is vital watching or listening to anyone who has ever faced a challenging time, so make sure to do that, right here.

Did you know that the average person has between 40,000 and 60,000 different thoughts in a single day? That’s a lot of voices running wild in your head! We need to constantly remember that some of those voices are louder than others and they might not be the ones we want to listen to. I’m going to tell you which ones to watch out for in this Mindset Monday.

Everything has its place. As we head into 2023, your business plan serves as the “big picture” overview for your year. But you don’t want to pull out some big overwhelming document to decipher every time you need a strategy for the moment. Victory in marketing is just like victory in war – it only takes a few calculated, precise moves and reactions. That’s why when it comes to marketing, you need a battle plan. In This Week in Marketing, Jason Pantana is going to give you a framework for creating your marketing battle plan by harnessing three essential elements. This is the art of marketing warfare, Jason Pantana-style, and you’re not going to want to miss it. So, watch the video and get strategizing!