The Tom Ferry Podcast Experience

Setbacks are going to happen – that’s just a fact. But what do you know when you’re faced with setbacks? In this episode of Mindset Monday, I’m going to break down the beautiful opportunity that opens up to you when things don’t go your way.

Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand. But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from a recent (EPIC) webinar event in which Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan. You’ll learn what sections to include, the strategies to incorporate, and much more! And if you find this helpful (which you definitely will), then be sure to register for our continuation of this webinar, “Tom Ferry’s BIG Kickoff Pt. 2: Maximizing Momentum” on Feb. 22 at 9 a.m. PT! This is going to be the biggest, most transformative free webinar we’ve ever done. So first get your real estate marketing plan from the episode and then save your seat for the career-defining webinar! (link below) https://pages.tomferry.com/webinar-registration-tf-q1-feb-2024

Jason Pantana is the go-to coach for real estate video creation and content strategy. Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, it’s easy to have missed some of his most practical tips. For this episode of This Week in Marketing, we’re sharing some highlight clips from the past year centered on the best tips for real estate video creation, content ideation, and distribution. Watch or listen right here, then let us know in the comments which tip you’re going to put into action!

Home interest rates are taking a turn, and for you, this is a huge opportunity! If you tuned in to my recent BIG Kickoff webinar, you might remember myself and David Childers calling this year “The Year of the 5.” That’s because we’re predicting that home interest rates are going to drop to 5%! Beautiful right? Absolutely, but what does that mean for you as a real estate agent? In this episode of the Tom Ferry Show, I’ll show you why 5% home interest rates mean that you need to be doubling down on your database and sphere. I’m sharing some strategies and info for touching base with past clients to generate repeat and referral business all year long, so watch or listen here!

Napoleon Hill, who wrote the book “Think and Grow Rich” talked about the power of Masterminds as the No. 1 principle of success. Masterminds have played a vital role in my own life, coming up from being a sales guy to founding my own company. In this episode of Mindset Monday, I’m talking about the power of Masterminds and what they mean for real estate agents of every level.

Your real estate business plan is the foundation of your business. It’s your guide through the darkness, the map that tells you what you will do every day to be exactly where you want to be in one year, five years, and even ten years from now. If you’re not running your business off of a well-crafted real estate business plan, you’re holding yourself back. But that raises the question: Where do you start when putting together your plan? The answer is, RIGHT HERE. For this episode of the podcast, I’m sharing a webinar I did recently in which I walk you through the seven sections of an effective real estate business plan and how to fill them out. You’ll learn how to set effective goals, manage your finances, plan your marketing, and create structure in your business. This is comprehensive stuff, so watch or listen right here!

What are your real estate SEO strategies for attracting sellers? I’m not just talking about getting your name found on Google – I’m specifically talking about getting found on Google by home sellers. And of course, it’s not just about getting found on Google but winning the seller’s attention and trust. In this episode of This Week in Marketing, Jason Pantana shows you six effective real estate SEO strategies for agents to use to attract and win more listings. He’ll guide you through the specific networks to use, the keyword placements to seize, and exactly what it takes to have Google recognize you over the competition. If you’re serious about using real estate SEO strategies to attract home sellers, this is the place to start. Watch or listen now! In this episode, Jason discusses… 1:40 – Local Directories 5:46 – Search Portals 7:30 – Google Local Services 13:15 – Social Media 16:08 – Agent Referral Sites 18:48 – Review Sites

Success as an agent begins with a perfect real estate schedule. As a real estate agent, there are a lot of demands on you, and it is NOT POSSIBLE to always put your time to its best possible use without a well-kept calendar. In this episode of the Tom Ferry Show, I’m giving you not just an example schedule for real estate agents, but the perfect real estate schedule to feel and perform at your best – in life and your career. Be sure to watch or listen right here and incorporate all the elements of this perfect real estate schedule into your calendar.

There is huge opportunity out there in the market, but here’s the thing… Challenges will arise, and mistakes will happen. But the question is, are those mistakes really an issue? In this episode of Mindset Monday, I’m talking about the golden opportunity hidden inside every mistake. As you’ll see, possible mistakes are no reason not to keep charging forward.

Here we are! The fourth and final part of Jason Pantana’s Ultimate Listing Generation Tactics! Over the last four weeks on This Week in Marketing, Jason has laid out a list of the 24 best listing-generation tactics that are working for agents TODAY! No matter what your style, business model, or strengths, there are options here for every single real estate agent looking to generate more listings. And that’s your No. 1 job because the agent who controls the inventory controls the market. These listing generation tactics aren’t in any particular type of order so if you’re already here then start with this one, but also be sure to go back and check out the other three episodes after!

Can you get your next 8 listings in the next 100 days by using only 2 campaigns? Yes… Yes you can. Why am I so certain and specific about those numbers? Because I’ve seen MANY agents doing just that! It WORKS! Those two campaigns are exactly what I’m giving you in this episode of the Tom Ferry Show! You’ll learn them in just over ten minutes, and if you follow through with running them over the next 100 days, I bet you’ll have about eight more listings under your belt.

When two people are working the same amount of hours and achieving the same results, what’s the difference? The answer is your energy! Enthusiasm in real estate is not just an advantage – it’s a necessity. In this episode of Mindset Monday, I’ll walk you through exactly how enthusiasm matters and how to adjust your mind to naturally project it.

Buyer agency is one of the hottest topics in the real estate industry right now and with good reason. After the lawsuits that rocked our industry, agents aren’t exactly clear on what buyer concerns are or how to address them. Well… last week I hosted what might’ve been the biggest, most epic free real estate webinar ever put out. Almost 10,000 agents from all across the country joined to hear from a huge lineup of all-star speakers, but for me, there was one presentation that really blew me away. For this episode of the podcast, I’m sharing a segment from that webinar where Rockstar coach Kristi Jencks shares her new strategies surrounding buyer agency. It doesn’t matter whether you work with buyers or not, because what she shares here is information that everyone who works in real estate needs to know. You’ll learn the best strategies surrounding buyer agency today, how to handle concerns and objections, how to discuss compensation, and a process for closing more buyer deals faster. Watch or listen, right here!

Jason Pantana’s list of Ultimate Listing Generation Tactics keeps getting better and better! This episode of This Week in Marketing picks up with Part 3 of 4 of Jason’s 24 Ultimate Listing Generation Tactics. You’ll learn the next six marketing strategies specifically targeted toward potential sellers and how to use them in a way that makes those sellers want to list their homes with only you. You don’t need to see the first two parts to learn the tactics, so check them out right here!

To win in your business, you have to win online, and to do that, you have to win on search. The only problem is that Google is a complicated beast. You’re a real estate agent, not a full-time SEO specialist… That’s why in this episode of The Tom Ferry Show, I’ll show you four easy and effective hacks to win on search and attract more online business. It’s only 10 minutes long, easy to understand, and will help you generate more business all year long, so watch or listen, right here.

What makes a champion a champion? The answer is… they consistently run plays that produce results. But the most important thing is here KNOWING which plays work. In this Mindset Monday, I encourage you to create two lists that will forever change your life.

Real estate gifting is not just something you do as a courtesy. It’s an art that can completely transform your business and spread your name further than you can imagine. That’s what happened to Jay O’Brien when he got serious about the art of real estate gifting. He realized that although his reviews were all good, nothing about them stood out from the sea of sameness. It was only when he dove into gifting that his business exploded. Gifting showed such powerful results that he teamed up with Jeff Jackel to form a company that is now the No. 1 name in real estate gifting – Client Giant. In this episode of the podcast, I talk with Jay and Jeff about their top dos and don’ts and how to use the art of real estate gifting to generate referrals. Watch or listen, right here!

More than anything else, agents want EFFECTIVE listing generation tactics, because not all are created equal. That’s why Jason Pantana has taken all the plays he’s seen as a top coach and boiled them down to the 24 most effective. On this episode of This Week in Marketing, Jason is continuing with Part 2 of his list of ultimate listing generation tactics. He’s opening up six more of the most effective plays that agents are running today to generate listings both immediately and over time. If you’re not neck-deep in real estate listings right now, it’s not the market… It’s your listing generation tactics. So watch or listen to this episode and start attracting more sellers today! In this episode, Jason discusses… 0:00 – Listing to last 1:30 – No. 7: Case Study Postcards 3:40 – No. 8: Better Buyer Follow-Up 4:55 – No. 9: Seller Streaming Ads 7:35 – No. 10: Organic Social Media 9:30 – No. 11: Seller Seminar 11:30 – No. 12: Open Houses

Thousands of agents have requested it, so here it is… The #TomFerryShow is BACK! Although I haven’t exactly been away (I’m covering A LOT more ground than ever before), I feel more compelled than ever to reach as many real estate agents as possible and help them push forward through market challenges. To do that, I’m jumping straight back in with episode 284 of the #TomFerryShow. It’s the same style of direct, practical, and cutting-edge real estate advice I’ve always given but updated for the situations agents are facing in today’s market. If you’re a real estate agent looking for motivation, marketing strategies, sales tactics, or systems for running your business, this this the show for you. And in a fitting manner, this return episode is all about the thing that every agent wants but struggles to maintain – momentum. I’m sharing four ways to get it, keep it, and enjoy the power that comes with it. Welcome (or welcome back) to the Tom Ferry Show!

Everyone wants to work with passion and purpose, to be fully engaged in something big that pushes them forward and improves the lives of everyone around them. Wanna know one of the biggest things that gets in the way of that? Drama… Petty, silly drama. From now on, I propose you live with no drama. In this Mindset Monday, I’ll tell you how.

Building and scaling an international business is about more than just selling homes. It takes serious strategy, vision, partnerships, and, of course, marketing. U.S.-born Nick Fong has created a wildly successful business in Mexico through a series of brilliant moves which include working with developers, generating TONS of online leads, and using AI to maximize search. He’s the No. 1 agent in all of Baja, with eight offices and 92 agents, serving a mix of clientele from all over. In this episode of the podcast, I talk with Nick about his story of scaling an international business and how you can get started doing the same. If you’ve ever dreamed about starting, diversifying, or scaling an international business, this is an episode you can’t afford to miss!

Listing generation tactics are everything in your real estate business. The agent who lists is the agent who lasts, and you’re not going to get more listings without running the type of high-quality marketing that reaches and resonates with consumers. Real estate marketing icon and coach Jason Pantana has seen every listing generation tactic ever run. He knows what was working yesterday, what’s working today, and what’s certain to work tomorrow. In this episode of This Week in Marketing, he’s breaking down the first six of 24 ultimate listing generation tactics that agents can run to sell more homes and ultimately control their markets.Watch or listen, right here! In this episode, Jason discusses… 1:26 – 1: Home Valuation CTAs 5:08 – 2: Seller-centric ads 9:00 – 3: ZMA Equity Checkup 12:45 – 4: Weekly Database Email 16:40 – 5: Local SEO/SEM 21:50 – 6: Online Reviews

“What are the must-have real estate videos of 2024?” That’s the big question agents are asking as we move out of the planning phase and into the action of this new year – because not everything that worked last year will hold up now. That’s the question that Jason Pantana is answering on this first podcast episode of 2024! Jimmy Mackin and I are asking questions, dropping insights, and expanding on the strategies behind the seven must-have real estate videos for every agent in 2024. But keep in mind, these aren’t just one-off videos that will launch you to local stardom immediately. Every one of these seven must-have real estate videos is meant to be on regular rotation. So watch the episode, take notes, and then adjust your content batching schedule to include these seven videos!

Building your brand in 2024 is not the same as building your brand in any other year. You’re playing in a hard market with social media and tech tools changing. It’s critical to think smarter, adjust to your client avatar, and use the best social media strategies working today. On this episode of the podcast, Jason Pantana and I talk with Rockstar agent and coach Will Draper about his five social media steps for building your brand in 2024. We’re talking about choosing the right platforms, creating a winning content strategy, and a lot more! Watch or listen, right here!

If you’re running ads, you should be running the types of ads that generate leads. Sounds pretty obvious, doesn’t it? Well, not all ads are equal – especially not for the real estate consumers of 2024. In this episode of This Week in Marketing, Jason Pantana shows you the five types of ads that generate leads more effectively than any others. You’ll learn what they are, how they work, and which ones would work best for you. If you’re serious about running the types of ads that generate leads without costing you a fortune, be sure to watch or listen.

How can you be expected to sell more houses when each client is so hard to acquire and you have so many other things happening in your life? That’s the question that SO MANY agents are asking me because it feels like there’s just not enough time. Meet coach Kristi Jencks… Kristi has 50 coaching clients (14 of them Team clients) whom she is helping to sell more houses right now. On top of that, she runs a small team that’s doing 150 transactions AND she’s the mother of EIGHT kids. She’s doing more than most people I can think of, but she has systems in place that ensure she’s never stressed or overwhelmed. In this episode of the podcast, Kristi shares with me the three things she does to stay organized, help people on a massive scale, and sell more houses than some would find possible. Watch or listen, right here.

I’m all about hustling, embracing challenges, and pushing yourself beyond your limits. But there’s one vital element of that which doesn’t get talked about often enough… Experiencing peace to replenish your energy. That’s what I’m talking about in this Mindset Monday. Don’t neglect it.

Your 2024 real estate success will ultimately depend on the strategies you implement, the actions you take, and the habits you maintain. And for those, it’s always best to turn to a coach. One of my favorite ways to close out the year is by having my brother, coach Patrick Ferry on the podcast to share his action steps for success. On this episode, Patrick and I are talking about creating mental toughness, listing attraction at scale, discovering your Total Addressable Market, and just about everything else required for your 2024 real estate success. There’s a long waitlist to get on Patrick’s schedule (the guy is in hot demand) but consider this a free coaching session with both of us. Watch or listen now and lock in your 2024 real estate success.

I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable. But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combination with his geo farm to bring himself the status of a local listing celebrity. If YouTube ads ever seem intimidating, Shane and Jason will make them very simple for you by breaking down all the steps for running successful campaigns. Watch or listen, right here. In this episode, they discuss… 1:56 – Shane’s approach to geo farming 4:37 – High-level farming strategy 6:27 – Publishing the market update 9:45 – Client avatar 11:37 – Open Houses 14:53 – In-stream YouTube ads 17:54 – Details and content of ads 21:04 – Method to the money 27:17 – Calls to action 31:55 – Being the local celebrity

Do you believe in luck? I mean in the sense that some people are just naturally luckier than others? I hope not, because it’s not true. Luck is something you create, and in this episode of Mindset Monday, I’ll show you how to create more of it in your life.

When Meredith Fogle shared her Viral Listing Strategy on stage on Roadmap Annapolis, everyone in attendance was blown away – including myself. Here was an entire next-gen system for consistently turning every single listing into multiple listings, and I knew I had to get her on the podcast. On this episode, Jason Pantana and I interview Meredith on every aspect of her viral listing system, including: The Listing System Blueprint Her signature Listing Flywheel Her tech stack and AI protocols And a lot more. Meredith will guide you through building a repeatable system for making listings go viral, so I’d recommend you don’t miss this one.

Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate. Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we’d share some of our favorite moments from This Week in Marketing from the past year. This is This Week in Marketing: Greatest Hits 2023! Watch or listen, right here! In this episode, you’ll get: 0:00 – Intro 1:11 – Dennis Yu on ChatGPT 3:08 – Tom & Jason on email 5:45 – Luke Acree on print marketing 7:54 – Shannon Gillette on video strategy 11:35 – Jesse Stein on data privacy 13:23 – Eileen Rivera on postcards 15:05 – Katie Day and Ken Pozek on video CTAs 17:12 – Sandee Payne on social media operations 19:16 – Ian of Austin on Google Local Guides 21:38 – Shane Burgman on content creation

This year, many agents will generate fewer real estate listings than they have in the past. But the ones who do score more listings will score BIG. Those will be the agents who are running the five strategies we’re talking about here. In this episode of the Tom Ferry Podcast Experience, I have two of the greatest minds in all of real estate marketing to talk with me about the strategies we KNOW will attract more real estate listings in 2024. Jason Pantana is the mastermind behind This Week in Marketing and MarketingPRO. Jimmy Mackin is the renowned CEO of Curaytor. Together, we’re breaking down the listing attraction tactics that will separate you from the competition in the coming year. I urge you, don’t get left behind. This hard market could be the greatest opportunity of your life.

In this business, the plays you run are everything. The right real estate plays make winning easy while the wrong ones will leave you lost in the dark. Coach Emily Terrell is an active agent who is set to sell over 50 homes this year. On top of that, she’s coaching 37 agents who are averaging about 26 transactions. And on top of that, she has a family and kids and a great life. You could say that Emily is winning in just about every department. What do you think her secret is? Yeah… Running the real estate plays that she knows to work. In this episode of the Tom Ferry Podcast Experience, Emily shares with me what those plays are, where everyone should start, the high-level strategy, and so much more. This is an expert coach sharing the real estate plays that consistently make money for her and her clients. So watch or listen, right here.

There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process. But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a big mistake. Your top priority is to turn that Open House into leads – ones that will continue to multiply in the future. In this episode of This Week in Marketing, Jason Pantana shows you the five steps of properly leveraging Open Houses into leads – and yes, they all start with “P.” If you’re not hosting Open Houses or know you could be hosting more, this is an episode that’s going to get you into action. Watch or listen now! In this episode, Jason discusses… 0:00 – Turning Open Houses into leads 2:10 – Step 1: Procure 4:10 – Step 2: Promote 10:24 – Step 3: Prep 11:38 – Step 4: Perform

Over the course of this year, how many days did you stay in momentum? How many days did you fall off track, lose steam, or feel helpless? Our goal moving forward is zero days of lost momentum. In this Mindset Monday, I’ll show you how to maintain focus and always return to the plays that keep you shooting in the right direction.

It doesn’t matter how much you make…. Breaking poor money habits and building healthy ones is the only thing that will get you the financial freedom you want. Money is hard to talk (or even think) about for a lot of people. It’s complicated and uncomfortable, and our spending habits often stem from our earliest experiences. But if you want to conquer any debt you may have and start saving MASSIVE amounts of money, it starts with breaking poor money habits and replacing them with wise ones. In this episode of the Tom Ferry Podcast Experience, I’m talking with Valerie Upham and Emily Terrell, both of whom know the stress and hardship that come from massive debt. They’ll explain what it takes to break poor money habits and transform your financial future. Valerie will even take you through her journey of going from a mountain of debt to $400k in savings. As you’ll learn, there’s hardly a point in making more money until you’re capable of spending, saving, and managing your money in the right way – so watch or listen here to learn how.

When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand. Such an important topic deserves a special episode of This Week in Marketing. This week, Jason Pantana is actually the one being interviewed – by me! We’re talking about the 5 real estate marketing channels you need to succeed and build your brand in 2024. It’s been a while since I’ve been on this show, but these real estate marketing channels require our full attention, so be sure to watch or listen to learn how to use them. In this episode, we discuss… 0:00 – The 4 things all great businesses have in common 1:08 – The five channels agents need to focus on 2:16 – Video reigns supreme 4:08 – Best videos for 2024 6:27 – The greatest of the greatest 9:48 – Going for reviews 14:12 – Winning events 17:40 – Everything mail 21:06 – Your homework for a better business

Do you ever post a great piece of content and then feel defeated when it doesn’t get enough likes or engagement? There’s a big problem with the way that a lot of real estate agents view social media. In this episode of Mindset Monday, I’m talking about what it is and why you need to change the way you view your contributions on social.

What is a listing chain reaction? Let me explain… Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want the same. This is why people say that when one house sells, all the other houses on the block start selling too – because of the awesome marketing. On this episode of This Week in Marketing, Jason Pantana shares 20 listing promotion strategies that create a listing chain reaction. Not only will more people be inspired to list their homes, but they’ll specifically be inspired to do it with YOU! If you have a listing (or plan to), this is your opportunity to leverage it into a listing chain reaction, so watch or listen to this episode right here. In this episode, Jason discusses… 0:00 – Creating a listing chain reaction 2:00 – Postcards 3:50 – Case studies 4:39 – Livestream walks 6:30 – CMAs to OHNs 7:28 – Text-for-info signs 8:12 – Mega Open Houses 10:14 – The right invites 11:35 – Social media documentation 12:36 – Unique apps and features 14:27 – 24/7 virtual 15:28 – In-feed & story ads 16:45 – Web page optimization 18:10 – Reviews & assets 20:10 – YouTube to buyers And if you’re serious about crushing it on listings: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to simplifying social media https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

If you’re running plays that aren’t working or justifying habits that aren’t serving you, why? The most likely explanation is confirmation bias. Your biases control the stories you tell yourself about what you can do, are willing to do, and are afraid of. In this Mindset Monday, we’re going to make a serious inquiry into what your biases are, then explore a better, truer story to tell yourself.

What comes to mind when you think of heroic action? For me, it’s Levi Rodgers. It’s not just the fact that he nearly died in combat while serving in the Green Berets. And it’s not just that he went from being a wounded veteran in a new city to running the largest real estate team it’s ever seen. What makes Levi a man of heroic action is not just one thing – it’s his lifetime dedication to acting on the largest scale possible to serve as many people as he can. In my book, that is the definition of a hero. For this episode of the podcast, I’m sharing a clip from my recent Success Summit where Levi talks about his life of heroic action. It’s a story of discipline, battle, rising and falling from the highest levels only to rise again. By the end, I don’t see how you could not be inspired to find the hero inside yourself.

Can you remember a time when your back was against the wall? We’ve all been there, but once we finally find our way out of those situations, we tend to forget about them. This is a mistake. In this episode of Mindset Monday, we’re digging back to those times when you had to tap into your inner reserves of strength. You’ll be amazed by what you find.

Have you heard the story of the greatest real estate transaction of all time? Not only is it an incredible story, but it says a lot about the kinds of opportunities you might be missing in this market. For this episode of the podcast, I’m sharing a clip from our recent Success Summit where Greg Schwartz, the CEO of TOMO, tells you the story of the greatest estate transaction of all time, and then explains how you can use its lessons in your own business. In less than 10 minutes, you’ll get a total mindset shift on the nature of leads and learn about an opportunity to create your own listings. If you’ve been feeling put out by this tough market, this is exactly the story you need to hear. So watch or listen now.

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!) In this episode of This Week in Marketing, Jason Pantana talks with the President of Reminder Media, Luke Acree, about the underappreciated power of real estate print marketing. Jason and Luke are talking about the best high-level strategies and detailed tactics for getting more engagement from your postcards and magazines, including the best frequency for sending and how to parlay your mailers into relationships. This episode is an absolute must-watch for any agents interested in omnichannel or real estate print marketing, so be sure to watch or listen right here.

Want to make 2024 the best year of your life? Start by getting uncomfortable. Human beings spend a remarkable amount of time and energy attempting to avoid discomfort. But why? I’d argue that intentionally making yourself uncomfortable is the only way to break through to the results you desire, and that’s what we’re discussing in this Mindset Monday.

You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about. The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison. Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including: The difference between branding and marketing Why focusing on demographics distracts from the big picture How to find your brand purpose, values, and story How to grab your audience’s emotions in your marketing This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content. Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn: The platforms to leverage The best ways to tell stories with your content How to make sure everything you post comes back to serve you over the long haul And much more! If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today. In this episode, they discuss… 0:00 – Introducing Shannon Gillette 1:25 – Building a brand in an unconventional way 4:29 – The decision to become an influencer 6:35 – Leveraging the media of the day 9:46 – Platforms to leverage 12:49 – Shannon’s advice on branding 14:42 – High-level strategies 17:55 – How to do the research 20:20 – The basics and benefits of a brand

Have you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year. We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Keep in mind, this is just ONE of the proven plays out of the workbook and it only takes a few minutes to do, but if you do it, I promise you’ll get some cash rolling in. You’re welcome.

Superman isn’t coming to fix the real estate market; that’s just a fact. The only people who can fix the real estate market are informed, hard-working real estate agents and the clients they serve. And that’s not just coming from me – it’s coming from real estate legend Steve Harney, the founder of Keeping Current Matters. For this week’s podcast, I felt the need to share a clip from my recent Success Summit that should be required viewing for every agent. Steve Harney is answering some of the most pressing questions facing our industry today, including: What’s going to happen with mortgage rates? Is the market going to crash? How can we eliminate consumer fear? What can we do to fix the real estate market? And much more. If you want to know EXACTLY what you need to be saying to your client right now, it’s all right here in this episode of the podcast. Be sure to watch, then follow his advice to begin fixing the market today.